How to Find the Right Digital Marketing Course
Introduction to Digital Marketing
To sell a product, we need to grab potential customers' attention. In this digital age, banners, ads, and hoardings are not enough. So, what is the solution to boost sales?
Digital Marketing is a powerful tool to reach a specific target audience quickly. Companies have started using this tool to generate leads via digital platforms to boost their sales. Thus, organisations look for professionals who are adept in digital marketing. Therefore, a digital marketing course has many benefits. It also includes better job opportunities.
Why should I do Digital Marketing Course?
It is the online marketing of any company's products and services. We see a lot of tempting ads popping up on our social media platforms. It is one of the fastest and most effective ways of marketing. Statistics by Google indicate that the online e-commerce market in India could reach $100 billion in five years. There is a substantial growth prospect in digital sales. This is because digital marketing exposes businesses to a bigger audience.
Additionally, digital media is expected to grow at a CAGR of 22.47% by 2022. McKinsey Global Institute (MGI) suggests that 60-65 million new jobs will be created by 2025 due to the digital economy. All these have opened doors for those who want to pursue a career in Digital Marketing.
What is there in Digital Marketing Course?
Different strategies such as SEO, PPC, content marketing, SMM, and email marketing enable companies to reach ideal customers. It improves brand visibility and credibility. Apart from these strategies, there are steps such as creating websites, generating leads, creating brand awareness, etc. Also, one needs to ensure that organisations rank well in their website searches. A digital marketing course teaches you the tools, strategies and components needed in your job. The better your skills, the more chances you have of growing in this industry. The course teaches everything from SEO and PPC to Media Buying and Planning.
Digital marketing skills are essential for anyone involved in an online business. You can opt to sign up for a course on Digital Marketing. Such a course also gives you quality insights into the industry. If a reputed organisation offers it, that will benefit you a lot.
Which is the right digital marketing course?
The eligibility criteria vary depending on the type of course you choose. Generally, to sign up for an online course offered by Indian institutions and universities, applicants need to be a graduate. Premier institutes usually provide full-time courses. But it is not feasible for working aspirants who want to learn the fundamentals of digital marketing, social media, affiliate marketing, and SEO.
We usually hear that we can develop digital marketing skills by taking online self-paced courses and watching free-to-use videos. But learning with a disciplined schedule and guidance, you can get lost while losing time. Therefore, look for online digital marketing courses. Look for packages which offer you benefits like
Learning from a premier institute;
Online and available over the weekends to support working professionals;
Experienced faculty and industry expert mentorship;
Learning job-relevant skills;
Extensive career support;
Imarticus Learning offers you an Advanced Certification in Digital Marketing and MarTech. Do you know the faculty of IIT Roorkee designed it?
What will I get in this course?
Qualified professionals familiar with digital marketing are constantly needed in the market. They need to know about technological advances, learn and adapt in this dynamic field. For digital marketing aspirants who want to know the digital marketing fundamentals, affiliate marketing, SEO, and social media, we created this up-to-date digital marketing and MarTech course with IIT Roorkee.
IIT faculty members and industry leaders have designed this 4.5-month digital marketing and MarTech program. It helps you understand how the modern digital marketing industry works. This also includes various tools that you need to use in the industry.
The course includes case studies to give insights into renowned brands' marketing strategies. In addition, you get masterclasses from industry experts. This gives a better understanding of their decision-making process and impactful marketing strategies.
You get an Advanced Certification in Digital Marketing and MarTech certificate co-branded by IIT Roorkee. This will add considerable value to your professional credentials.