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Ethical hacking in 2023: Certification, Qualification and Courses

Posted on by Imarticus Learning

Organisations thrive on the data it possesses. The more sensitive the information is, the more lucrative it gets for the hackers, technically known as red-hat hackers. They get the opportunity of blackmailing the organisation after breaching their systems and may bargain for a higher price tag. In the last retort, they may even sell the hacked data to rival companies at a ransom. Their unscrupulous objective is to use their knowledge and skills to earn money, by evil and criminal means. Nevertheless, present-day organisations have also geared up to be prepared so that they may stop those red-hat hackers from playing with their security. The only possible way to make it happen is to think in the same direction as the thieves do and this brings ethical hacking to the forefront.

It has been already declared by large media houses that India alone will provide many vacancies in the field of cybersecurity by 2025.  Thus, there is no doubt that the year 2023 is going to be an exciting journey for job seekers in the field of ethical hacking. 

Different Career Opportunities in 2023

In India, a cybersecurity course with placement is taught in many great institutes. Depending on the qualification, skill sets and experience, an ethical hacker possesses, the following job vacancies will be available for prospective candidates at different hierarchies:

  • Security Engineer
  • Security Analyst
  • Information Security Officer
  • Incident Response Coordinator
  • Security Awareness Trainer
  • Penetration Tester
  • Cyber Security Architect
  • Vulnerability Management Specialist
  • Chief Information Security Officer 

Qualification

A prospective ethical hacker may have the following educational background for a better understanding of the cybersecurity course:

  • Bachelor of Technology in Computer Science
  • Bachelor of Science in Computer Application

Having said that, it may be also noted that candidates from other backgrounds like mathematics, statistics, etc. may also apply for this course if they have a very keen interest in the subject and possess quick grasping skills. 

Basic Skill Sets Required for This Field

Cybersecurity

It may be noted that ethical hacking is just not like any other normal career opportunity after completing engineering courses in computer science. There are a set of strict rules and regulations that an ethical hacker must adhere to and be in the ambit of the contract agreement which he or she has agreed upon. Any violation or deviation may spell out devastation in your career. As a professional, an ethical hacker must be a master of the current attack methodologies and tools, which the red-hat hackers are most likely to use. The basic skill sets or knowledge, that a prospective ethical hacker must have are:

  1. Linux – This operating system, which includes Kali Linux and Parrot Security System, has been specifically designed for ethical hackers. This system has tools for easy and smooth hacking.
  2. Cryptography or encryption – Data security is an essential duty of all ethical hackers. Data authentication, integrity, etc. are all taken care of by this process.
  3. Programming Languages – The C program language is the mother of all languages when it comes to using Linux. However, the knowledge of Python and Java Script will also be extremely useful. This will help to eliminate large pieces of server codes very easily.
  4. Exploring vulnerabilities – Finding out system weakness is an ethical hacker’s most important duty and may be achieved by raising the standards of the penetration testing tools. 
  5. Mac Address Randomizers and Proxychains – Knowledge of these two products is absolutely a must for the purpose of remaining anonymous from hackers and monitoring cybercrimes.  
  1. Traversing the dark world – Tor browser helps the ethical hacker to learn the tactics of a red-hat hacker more precisely.
  2. Understanding network fundamentals – Nowadays no organisation uses a single computer, but a series of computers connected in a network. Having good knowledge regarding macros and protocols may help an ethical hacker to find flaws in the existing system. The additional command over networking tools like Wireshark & NMAP will make ethical hackers more competent to handle complex on-field situations.
  3. Join ethical hacker’s forum – A practising or prospective ethical hacker must be in the community group of ethical hackers to be regularly updated regarding what is going on in the market. This will surely help the problem-solving skills. 

Conclusion

After completing the Cybersecurity course, a candidate may take up the certification course to be recognised as a certified ethical hacker. It may be noted in this context that though many smaller organisations may not be asking for the certification to offer a job, all giant multinationals will certainly be demanding the certification from a prospective job seeker in the ethical hacking field. The certification not only showcases the command over the domain but also boosts an element of trust and authenticity in the employer. Higher pay packages are also expected by ethical hackers when they possess the certification.

The IIT cybersecurity course by Imarticus is an online course where the classes are held on Saturday and Sunday. The duration of the course is 6 months. This course will guide you to achieve your dream in this field. 

Don’t follow old content marketing strategies in 2023: A new-age guide

Posted on by Imarticus Learning

The landscape of content marketing has evolved a great deal over time. As the brands are striving to improve their marketing goals, it is important to change the approach in which the companies are taking up marketing activities. Of the various strategies that companies are taking up today to build a reputation, content marketing is a strategy that will help to draw more traffic to the sites. 

For the brands to create an impact in the market, it is important that their marketing team comes up with the most relevant and efficient strategies in order to draw the attention of the masses. What was in trend the previous year might go obsolete this year. For content marketing to be the most effective, it is of the utmost importance to keep up with the latest trends. You can consider taking up a content marketing course online that will help you remain at par with the latest demands in the market. This article will take you through the old strategies that you need to avoid, and the latest strategies that are setting the trend. 

About Content Marketing

What sets content marketing apart from traditional marketing is that it is more subtle and less in the face. Traditional marketing is available in the form of television and radio advertisements, calls, banners and so on. These might cause interruption. Nobody would like a call while in the middle of an important meeting. Would you stop by to read a banner while you are on your way to work?

Content marketing, on the other hand, is available in the form of websites, social media posts, online blogs, video content, and so on. This kind of marketing aims at building a relationship with potential customers by leaving a long-term impact on their minds. Apart from relationship building, content marketing also helps to give a boost to your audience and shoot up the traffic to your website. 

However, the needs of the audience are ever-changing. In order to keep up with the latest requirements of the target audience, it is important to make sure that digital marketers remain at par with the latest trends in the market. 

Some Content Marketing Hacks for the New Age Needs 

  • SEO is never out of trend: Although Search Engine Optimization has been of the utmost importance since time immemorial, it shall never go out of trend. If you are willing to optimise your content, you need to incorporate the use of relevant keywords. You also need to work on your meta-description and title tag — remember to use the core keyword in your meta-description and title tag while maintaining the criteria of between 60 and 155 characters. Another important thing to note while optimising any content for search engines is to use backlinks as they help to increase the credibility of the website. You can learn SEO online to deliver the best results.
  • Engage your audience using video content: When we think of content, we straightway think about blogs, articles, and other forms of write-ups. However, with the changing times, it is essential to make sure that the brands start using video content, which is way more engaging and can leave a long-lasting impact on the minds of the viewers. These videos can be in the form of informational videos, webinars, how-to videos and other live videos that display new launches and other informative facts. Starting with an interesting fact, an engaging statement or a story can make your audience want to stay till the end. However, while preparing video content, make sure that the videos can be accessed on all devices.
  • Enabling voice search optimisation: In this age of rapid digitisation, the importance of voice search optimisation cannot be neglected. People are no longer confined to ‘having everything at the tips of their fingers’. In modern times, voice search has taken the market by rage. 

The key to mastering this and optimising the content for voice search is by providing crisp and to-the-point answers to questions so that there are higher chances of visibility by assuring appearance in the featured snippet. Make sure that you do not fill your replies with a bluff. 

  • Amalgamate multiple content formats: This is another trick that can help you gain an edge in 2023. If you have a write-up ready to be posted as a blog, try to include some videos or other related images. This will help to create a visual appeal and might engage your readers and keep them hooked to the end of the article.
  • Chatbots to the rescue: You can automate your chats with the help of chatbots. You will not have to wait for your manual staff to attend your customers whenever they need you, you only have to automate the communication. This will help to decrease the cost of customer service. 

Not only this, but chatbots are also known for providing personalised recommendations to the audience based on their requirement. This helps to increase trust and develop a personal relationship. 

 Conclusion

Hope this gives you an idea about the different kinds of techniques and strategies that you need to incorporate in your content marketing if you wish to stand out in this age of cut-throat competition. An online digital marketing course with placement support might help you ace your dream of having impactful content marketing strategies. The IIT Digital Marketing course will enlighten you with the knowledge and skills that are needed to make an impact on the market and attract more and more audiences.  

Why Financial Technology is worth the hype

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Financial Technology or Fintech is using electronic or information technology to perform financial activities. Any transaction, remitting or receiving the money to or from any bank account respectively can be done at the click of a button using a device like a laptop, tablet or even a smartphone with the help of this technology. It has proved to be very helpful for people who cannot avail of the traditional or physical methods of banking. In India, it mainly picked up in the year when demonetisation was announced in the year 2016.

 

Today Financial Technology is a multi-billion dollar industry, and hence, a Fintech career is one of the best career decisions for a prospective candidate. Various basic financial activities like investment, opening different modes of bank accounts, making payments, transferring money, loan processing, paying a merchant, booking insurance, etc. can be done with the help of Financial Technology. It is an excellent achievement for our country that today Fintech is applied daily by very small shop owners, street food vendors and local grocery dealers. Many reliable money wallets are catering to the needs of crores of Indians as of date. So, Financial Technology is worth the hype and will gain more importance in the coming future.

Importance of Financial Technology

Financial Technology has proved to be a boon for the Fintech firms as well as the customers in many ways. Some of the examples are as follows: 

  • Financial Technology is cost-effective and cheaper as compared to traditional methods of banking. Often banks charge transaction costs while making a payment or transferring money to a different account. But with the use of Financial Technology, one can make payments or transfer funds without incurring these extra costs. It is because of the increasing use of Fintech that banks can employ lesser employees to work in a particular branch, which helps them to cut expenses.
  • Financial Technology is time-saving as well. For customers, who cannot afford the time or for aged people, who find it difficult to visit banks, financial technology comes to the rescue. Fintech brings all financial activities to the fingertips of its users. It is also useful for big firms and organisations because managing accounts and costs have become easier.  
  • A 24-hour customer support service is one of the main perks of the increasing use of Financial Technology. If any issue arises, customers may dial the call centre’s number and get it sorted out right away, sometimes just by interactive voice response system, i.e. solely without human involvement. This has increased customer trust in Fintech firms.

Challenges in Financial Technology

Though there are a lot of digital methods to keep the Financial Industry safe and secure from online fraudulent actions, the risk may not be ruled out in totality. But, it may be noted that there are a lot of cyber security guidelines in place, and if followed religiously, would provide invisible armour to the user. In fact, all financial transactions created by customers are encrypted end-to-end. This feature is enabled not only by banks or NBFCs but even by all third-party wallet owners. One does not even require to provide his/her bank account number but just the mobile number in the case of transactions from one individual to another, provided they do it on the same wallet platform. The latest security updates keep the transactions safe. In many case studies, it has been observed that cyber theft or attacks have occurred to those customers who have been lured or convinced to share sensitive information like passwords, date of birth, OTPs, etc. So being aware of the probable fraudulent actions and knowing the guidelines is the key to safety from cybercrime.

Skills Required in Financial Technology  

Having a finance background is a basic requirement. However, it may be noted that several IT engineering graduates after completing their MBA in Finance are also taking interest in Fintech. The aptitude for creativity and information or software technology is a basic requirement for Fintech careers. 

Career in Financial Technology

A candidate who wishes to pursue Financial Technology as a career has to complete his/her Undergraduate and then can apply for Financial Technology courses. Various institutes offer these courses in online or offline mode as preferred by the student. Fintech jobs are one of the most high-paying jobs. Various job opportunities after studying Fintech are as follows – 

  • Quantitative Analyst and Data Scientist
  • App Developer
  • Career in Regtech
  • Career in Edutech
  • A career in Fintech firms/start-ups that deal with bitcoins and cross-border money transactions
  • A career in Banks and NBFCs
  • Artificial Intelligence and Machine Learning
  • Cybersecurity
  • Risk Control Managers
  • Compliance Officers
  • Block-chain Developers
  • Financial Analysts

Conclusion

Fintech has its fair share of challenges but at the same time, it is one of the most precious gifts of science that one can ever come across. A career in Financial Technology has one of the best job prospects in the financial world. The Financial Technology Programme at Imarticus offers one of the best Fintech courses in India. It is an online training programme that will fully prepare you for the financial world out there and will help you to reach your desired goal.

Related Articles

https://imarticus.org/the-union-of-finance-and-technology-and-why-it-matters/

How I built a cyber security career for myself

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How I built a cyber security career for myself

As the world digitalizes workplaces and becomes more virtual, cyberattacks have become a regular occurrence. The current digital revolution was expedited by COVID-19, and the year 2020 saw a number of data breaches. It is not surprising that there is a growing demand for qualified cyber security specialists given how pervasive technology has grown in our daily lives. To that end, this essay will introduce you to the best career opportunities in cyber security. 

There is a severe shortage of qualified cyber security experts who can handle the day-to-day difficulties. Consequently, taking a cybersecurity course is both challenging and worthwhile. Finding the best path career in cybersecurity is not always easy, but this article will assist you in doing so.

What are the skills required for building a career in cybersecurity?

data science career

You can obtain practical experience by taking an online Imarticus cybersecurity course. Through these courses, Imarticus enables you to train and conduct research while enhancing your cyber security abilities. Join up now and get started.

Given the increased need for cyber security experts around the world, let’s look at how you can build your career in this field by acquiring the necessary skill set. There are a few prerequisites for a career in cybersecurity.

Bachelor’s Degree 

 A bachelor’s degree in a field related to cyber security is the minimum required. However, you may always enrol in a relevant cybersecurity course to get your cybersecurity career started even if you don’t have the necessary degree.

Networking Knowledge

To launch and advance your career in cybersecurity, you’ll also need additional skills including networking knowledge of operating systems and cloud security. Computer networking is the most important skill to have in order to operate in the field of cyber security. The Internet’s foundation is networking. To launch a successful career in cyber security, you must possess a solid knowledge of networking.

System Administration

Being proficient in system administration is a further talent that will be helpful for you. Everyone is a cis administrator if you stop to consider it. Configuring and managing computers is the core of system administration. To explore all of your computer’s settings and features and to experiment a little, you must be a naturally curious person. Expand your expertise by experimenting with new methods.

Operating systems and virtual machine

You need to be well-versed in operating systems like Windows, Linux, and Mac OS in order to become an ethical hacker. Linux is widely used by cyber security experts and is equipped with a number of tools. Set up virtual machines, utilise them, and experiment with them to understand how operating systems work. You’ll get practical experience by doing this.

Network security control 

It is yet another fundamental ability required to become an ethical hacker. The many methods used to improve a network’s security are called network security controls. It is obvious that if you don’t understand how routers, firewalls, and other devices operate, you can’t protect your network. Operating the IDs should allow you to see network security rules, infractions and harmful activity.

Coding Languages

You may be wondering whether programming is actually necessary to become an ethical hacker. It is true that not all cyber security experts possess or require coding abilities. But your future opportunities will be limited if you don’t know how to code. Knowing a few programming languages will help you spot the strategy behind an attack and prepare yourself to counter lethal hacking techniques.

Conclusion

Jobs in cybersecurity range from entry-level to executive management, and all in between. Today, there are numerous paths available in cyber security. It is ideal to start at entry-level and advance to the next level with the aid of credentials and pertinent experience.

The domain of cyber security is extremely lucrative, both for freshers and experienced individuals. There is enormous growth in this sector and one can expect multiple career prospects once they join as a cyber security expert. Roles like cyber security analyst or security administrator pay extremely well. This is especially true because companies across the world are in dire need of personnel skilled in cyber security. 

Financial markets: A comprehensive guide to mastery

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Financial markets: A comprehensive guide to mastery

As the name itself suggests, financial markets are the kind of marketplaces that serve as a platform for the purchase and sale of a variety of assets like foreign exchange, derivatives, stocks, bonds, etc. Financial markets are places where investors and businesses raise money from. 

Individuals maintain a savings bank account. The money deposited there is used by the bank to lend loans to either individuals or other organisations. They charge a percentage as an interest fee in turn. This way, the depositors also earn a benefit. There are many different kinds of financial markets that people should be aware of. Awareness about the financial markets is of the utmost importance as it allows you to take a call on the smartest way in which you can use your money. 

Different Kinds of Financial Markets 

There are different types of financial markets, some of which are discussed below: 

  • Bond market: A bond market is a place where the government and the companies can secure money so that they can finance an investment or a project. In this market, the investors purchase bonds from a company on the condition that the company will return the bond amount along with interest within a given period of time.
  • Stock market: This is a platform that trades the public companies’ shares of ownership. There is a price allotted for each share. The performance of the stocks in the market determines the amount of money that the investors will make. The catch here lies in choosing the best stock that will be able to reap the investor the most benefits. An investor can choose the right kind of stock by counting on a number of indicators that can help to assess the performance of the stock market.
  • Commodities market: In this kind of market, investors and traders meet to sell and buy commodities like oil, corn, gold, meat, etc. and other natural resources. These items do not have a specific price, nor can the price be predicted. In a commodities futures market, the price of items to be delivered in the near future are identified and then sealed.
  • Derivatives market:  Derivatives market is the kind of market that involves contracts or derivatives whose value depends on the market value of the commodity that is being traded.

Importance of These Financial Markets

There is no point in keeping your money tucked under your pillow. The value of money increases when it revolves around the market. Listed below are some of the functions of financial markets:

  • These markets will help to invest your savings into something more fruitful: Financial markets do not let your money sit idle. Let us again take the example of a bank. When we deposit money in a bank, the bank then opens up the money to companies and individuals who are looking for loans and charges a rate of interest from them in return. 
  • It helps to determine the price of the securities: Investors are likely to reap benefits from their securities. While the price of services and goods is determined by the ‘supply and demand’ law, it is the financial markets that determine the price of these securities.
  • Financial markets help to turn the assets to liquid easily: Financial markets are a place where sellers and buyers can trade their securities whenever they want. They can make investments or sell securities as and when they want.

Financial markets are a great platform where the different kinds of participants like the debtors and investors, disregarding the size, are able to transact in a fair manner while receiving proper treatment. With the help of these financial markets, government organisations, companies and individuals can gain quick access to capital. Not only this, but financial markets also bring about many job offers and, therefore, help to lower the rate of unemployment.

 Conclusion 

In modern times, Financial Technology is a domain that uses the perfect amalgamation of technology and finance and allows smooth and seamless delivery of financial services with the help of new and innovative technology. The emergence of Financial Technology will alter the way in which brick-and-mortar structures are handling the business. If you opt for an MBA in Fintech training program, you will gain knowledge on a variety of innovative technologies such as Artificial Intelligence, Blockchain, the Internet of Things, Cloud Computing, and many more. All these technologies will help the students to acquire the skills and implement them so as to enable the efficient execution of tasks related to the financial services sector.

Once you learn Fintech, you will be able to understand the nitty-gritty details of financial markets and the latest related technology.  KL’s MBA in financial markets will equip you with all the knowledge that you will need to gain expertise in this domain. 

Engineering at a Glance: What IIT-Roorkee Machine Learning Certifications offer

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Engineering at a Glance: What IIT-Roorkee Machine Learning Certifications offer

If you’re an engineering student, you know that learning new technologies and staying on top of the latest trends is essential. But if you’re like most students, you don’t have time to attend extra classes. 

That’s where IIT-Roorkee Machine Learning Certifications come in! 

With this certification, you will understand the fundamentals of machine learning and its related topics, like deep learning algorithms, natural language processing (NLP), and big data analytics from some of the best minds in India. Not only that, but you’ll also get access to industry-specific training modules and job assistance opportunities with top employers!  

Let’s look at what these certifications offer and what differentiates them from other certifications. 

What Is Machine Learning? 

Before diving into what makes IIT-Roorkee ML Certifications so unique, we must understand what machine learning is and why it’s crucial for engineers today.

In short, machine learning is the science of using data to improve the accuracy of decision-making in computer systems. 

It allows us to make better decisions using algorithms that can analyze data quickly and accurately. This means that engineers trained in machine learning can create more efficient and accurate solutions for their projects. 

Why IIT-Roorkee Machine Learning Certifications? 

Investing in a machine learning certificate is more than just academic achievement—it’s your ticket to career success! Prove you’ve got the skills and dedication required to become certified. 

Your knowledge of ML principles, techniques, and high standards will be recognized with this prestigious certification, giving you a leg up in today’s job market. No prior coding experience is needed either- this program covers all its components from scratch!

The IIT-Roorkee ML Certification offers students an unparalleled opportunity to learn about this exciting technology without investing a lot of time and money into attending extra classes. 

The certification program includes modules on deep learning, natural language processing (NLP), supervised and unsupervised learning, reinforcement learning, neural networks, and more. 

All of these topics are covered in depth so that students have a comprehensive understanding of how machine learning works. Plus, all the modules are given by experienced instructors who can answer any questions students may have along the way! 

Another great benefit of these certifications is that they provide hands-on experience with industry-standard tools. After completing the coursework, students understand how machine learning works and have tangible skills they can use in their future projects and career paths!  

The machine learning certification course is perfect for engineering students who want to stay current with cutting-edge technology. The comprehensive modules cover everything from deep learning to NLP while providing hands-on experience with industry-standard tools such as Python and Tensorflow. 

So if you are an engineering student looking for a unique way to stay ahead of the curve, these certifications are worth checking out!

Learn Data Science and machine learning with Imarticus Learning. 

Ready to be a data scientist and power up your machine-learning skills? The IIT Roorkee data science and machine learning course are here for you! 

Kickstart your journey with IIT Roorkee’s iHUB DivyaSampark. Over five months, our acclaimed IIT faculty members will help build on the fundamentals while teaching key concepts like mining tools and how to use insights that drive real-world solutions – all through Python programming! 

So do not wait any longer; take charge of organizational growth today by joining this amazing program! 

With the completion of this program, you’ll be rewarded with a Certificate by iHUB DivyaSampark @ IIT Roorkee, Department of Science & Technology (DST), and Imarticus Learning. It will become an eye-catching addition to your profile and help propel your career to amazing new heights!

Course Benefits For Learners:

  • Learn from acclaimed IIT faculty in this 5-month course, and get a unique insight into India’s vibrant industry.
  • Learn the fundamentals of Artificial Intelligence, Data Science, and Machine Learning to develop skills that impact today and the future.
  • Give yourself a career advantage with our data science online training – where you will gain an understanding of cutting-edge technology that will open up extraordinary opportunities.

Becoming a Strategic Chief Marketing Officer in 2023

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To become a strategic CMO (chief marketing officer) in 2023, you will need to possess a strong combination of skills, experience, and qualifications. You should have a minimum of five years of marketing experience, preferably in a leadership role, as well as a deep understanding of the industry and current trends. You should also possess excellent communication, organisational, and problem-solving skills. Additionally, you should demonstrate a strategic mindset and be comfortable with data-driven decision-making.

Further, it is important to have a deep knowledge of various marketing channels and the ability to develop and implement multi-channel marketing strategies that are tailored to the needs of the business. You should also be able to develop and manage budgets, track and measure marketing performance, and use analytics to make informed decisions.

To be successful in this role, you should have an understanding of the competitive landscape and be able to develop effective strategies to differentiate your brand in the market.

Tips to Become a Strategic CMO in 2023

Stay current with marketing technology trends

The chief marketing officer (CMO) of a company needs to be up-to-date with the latest technologies, platforms and trends in marketing. This means staying informed about the latest innovations in digital marketing, artificial intelligence (AI), data analytics and other cutting-edge technologies.

Develop a comprehensive marketing strategy

CMOs must develop comprehensive marketing strategies that take into account all avenues of marketing, including online, traditional and mobile channels. This includes developing a strategy for targeting the right audiences, leveraging customer data and tracking customer engagement.

The correct way to target the right audiences is to understand the customer data. Collecting and analysing data on customer demographics, interests, and behaviours can provide valuable insights into who your target audience is. Once you have identified your target audience, you can then leverage content marketing and other digital strategies to get your message out to the right people.

Focus on customer experience 

CMOs need to prioritise customer experience in order to drive value for the business. This means understanding who the target customers are, what they need and how best to meet those needs. This could involve developing customer segmentation strategies, personalising customer experiences and creating customer loyalty programmes.

Creating customer segmentation strategies requires a deep understanding of customer preferences, behaviour, and needs. CMOs use data analytics to segment customers into relevant categories and target them with tailored messages and offers.

Personalising customer experiences is the key to creating a personal connection with customers. CMOs use data and customer feedback to create individualised experiences that cater to each customer’s needs and preferences. This can be done through targeted email campaigns, customised product recommendations, and more.

Creating customer loyalty programmes is a great way to reward customers. These programmes can take many forms, from simple reward points to complex tiered reward structures. CMOs should use data to understand customer behaviour and develop loyalty programmes that best fit their customers’ needs and incentivise loyalty.

Leverage data and analytics 

CMOs must be able to leverage data and analytics to make informed decisions about marketing strategies and campaigns. Actionable knowledge of data-driven marketing, analytics tools and techniques, and the ability to interpret insights from customer data are key skills for a strategic CMO to possess.

Utilise marketing automation tools

CMOs should be able to utilise marketing automation tools to automate and streamline marketing processes. This includes automating customer segmentation, personalisation, lead scoring and content marketing.

Measure and optimise marketing campaigns 

CMOs are able to measure and optimise marketing campaigns in order to determine the effectiveness of marketing efforts. This could involve tracking key performance indicators (KPIs) such as customer lifetime value, customer acquisition costs and customer engagement metrics.

Lead with innovation

To succeed as a CMO in 2022, you must be able to think outside the box and lead with innovation. This means being open to new ideas, technologies and marketing strategies, and having the courage to experiment and take risks.

Conclusion

To become a CMO in 2023, you will need a strong background in digital marketing and analytics, as well as a demonstrated track record of successful campaigns and brand building. You should also possess strong communication and leadership skills, as well as experience in customer segmentation and customer engagement.

The IIM Raipur CMO programme is a certificate programme offered by IIM Raipur in collaboration with Imarticus. The programme provides a comprehensive understanding of various marketing principles and theories, and gives candidates an insight into the current trends and developments in the field. It covers topics such as consumer behaviour, brand management, digital marketing, market segmentation, and product management.

The programme also includes practical exercises and case studies to help understand and apply the theories and concepts learnt. Upon successful completion of the programme, you will receive a certificate from IIM Raipur demonstrating your proficiency as a CMO. So, don’t miss this opportunity!

Becoming a fintech professional in changing times: Birla Institute of Management Technology

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Fintech has grown to become a very popular term in the banking, investment and insurance sectors. It describes the interrelation between technology and finance. Fintech covers a wide area that may include blockchain technology, digital currency, mobile payment, remote banking and more. 

If you want to become a fintech professional, then it is important for you to understand what is the job of a fintech professional and how to become one. Read along to know all about the path of becoming a fintech professional in recent times and the successful steps towards it.

Who is a Fintech Professional?

The fintech industry is ever-growing and rapidly changing. Fintech professionals play a very integral role in keeping up with the recent developments in the industry. He/she is a skilled personnel in the financial technology industry and derives new ways in which financial transactions can be carried out more efficiently and in a secure way.

Fintech professionals help both consumers and businesses to make their financial transactions more convenient. Their educational background is mainly in finance or technology and they may have work experience in both the sectors. Executives with an MBA degree may get an advantage in working in the sector. As digitalisation is rapidly increasing in the whole world, the demand for fintech professionals is reaching sky heights.

How to Become a Fintech Professional?

AI certification course

Fintech careers are becoming very popular nowadays. Many people are choosing fintech as their career because it is a very attractive profession in this digital world. If you are not a part of this industry yet, then follow the below-mentioned ideas so that you can become a successful fintech professional in the near future.

Build critical thinking

If you want to become a fintech professional, then you cannot miss out on the ability of critical thinking. It is a must to survive in the fintech industry. In this ever-changing working environment, you will have to analyse a situation quickly and accurately. Critical thinking will help you to understand the circumstances and think of a solution in an effective manner.

Possess problem-solving ability

A problem can never be so big that it cannot be solved. As a fintech professional, you must always have a positive attitude towards the problem. With the increasing use of technology in the industry of finance, acquiring new problem-solving skills is a very essential requirement. You will have to think creatively in solving a problem after performing the diagnosis. This will help you to increase your problem-solving ability and you will become more confident in your job.

Perform data analysis

The work of a fintech professional revolves around using technology in the world of finance. So, using and dealing with a large amount of data is an implicit part of a fintech professional’s job. If you want to become a successful fintech professional, then you will have to have a clear understanding and interpretation of data. You will have to be able to analyse its trends and patterns so that you can use the data for generating accurate solutions. 

Strong grip on finance and technology

All fintech jobs require a strong understanding and knowledge of both finance and technology. Both the disciplines are equally important for a professional and he/she must have a strong grip over them. Fintech professionals have to use various technological knowledge to develop certain financial solutions. For the development of new products and services, you must have a solid understanding and knowledge of financial principles and their application.

Good communication skills

This skill is often overlooked, but it is of great significance. You should possess the ability to explain complex concepts clearly and concisely. In an industry where you constantly have to deal with finance and technology together, it can be challenging at times for you to explain these to consumers. So, it is very essential that you have a good command over your communication skills. Notably, effective communication is a key requirement in the fintech industry. 

Greater adaptability

A fintech professional should always be adaptable to the dynamic and changing situations around him/her. It is an ever-evolving industry and professionals have to be flexible enough that they can adapt to any situation which comes their way. These professionals need to keep up with the changing trends and patterns of the industry.

Learn common software

When you are working in a technology-induced sector, you cannot ignore learning some computer software that is very much in demand. Fintech professionals should have knowledge of some commonly used software such as Power BI, Excel, R, Python, Splunk, and Tableau. These are some of the most widely used software applications.

A good understanding of these skills will help you to become a successful fintech professional. If you want to look forward to a career in this discipline, then you can register yourself for a PG diploma in management such as the one offered by Imarticus in collaboration with Birla Institute of Management Technology. This can be a stepping stone towards your flourishing career.

Banking and finance courses that will matter in 2023

Posted on by Imarticus Learning

Banking and finance courses that will matter in 2023

Are you ready to stay up-to-date with industry trends and get ahead of the game in your banking and finance career path? Investing in banking and finance courses is a great way to prepare yourself for the banking and finance world of 2023. 

From postgraduate banking programs to specialized banking-related courses, there is a wide range of educational opportunities available. You just have to be aware of what to look for.

Keep reading to discover the banking and finance courses that will matter in 2023, so you can start planning your career trajectory now! 

From the basics of financial analysis and investments to more advanced topics such as risk management and financial technology (FinTech), there’s something here for everyone. Whether you are just starting out in this industry or looking to take your career path to the next level, these courses will help you stay ahead of the game.

So, let’s have a look at these courses. 

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For starters, a postgraduate diploma in banking and finance is one of the best ways to gain the knowledge and experience necessary for success in this field. Today’s banking landscape is constantly evolving, so it pays to stay up-to-date with new trends and techniques. A postgraduate program will provide you with an understanding of financial markets, as well as an understanding of the banking and finance industry.

More specialized courses include those focused on investment banking, capital market, credit risk management, and FinTech. Let’s explore each of these in more detail.

Investment banking

As the name suggests, this course will focus on the art of raising capital. You’ll learn about different investment strategies and how to identify potential investments. This course is best-go for those who are looking to break into the world of investment banking or finance more broadly.

Capital markets

Capital markets courses will give you an understanding of global financial markets and their role in creating wealth. This course is best-go for those seeking to better understand the relationship between financial markets and economic growth.

Credit risk management

Credit risk management courses provide an in-depth look into the world of credit. You’ll learn about different types of credit, how to assess risk, and develop strategies to manage it. This course is great for those looking to work in banking or finance, as well as those seeking to gain an understanding of credit management.

FinTech

FinTech courses provide an overview of the emerging technology used in the financial services industry. From mobile payments and blockchain to artificial intelligence and machine learning, these courses will give you a glimpse into the future of finance. This course is also ideal for those who are looking to break into the financial technology world.

These are just a few of the banking and finance courses that will matter in 2023. With so many options available, choosing one that will help you reach your career goals is important. 

Investing in these courses will give you the knowledge and skills necessary to succeed in this ever-changing industry. Furthermore, staying up-to-date with the latest trends and developments in banking and finance will give you a competitive edge in this ever-evolving field.

And there it is – your comprehensive guide to the banking and finance courses that will matter in 2023.

Explore a career in banking and finance with Imarticus Learning.

Our banking and finance courses list has something for everyone, from postgraduate banking programs to specialized banking-related courses. Learn more about how you can get started today! The future of banking and finance is now – don’t miss out on the opportunity to unlock your full potential.

Course Benefits For Learners:

  • Banking programs help learners understand the basics of banking, finance, and fintech.
  • Postgraduate finance courses in India provide in-depth knowledge of banking and financial theories. Courses on credit risk management, capital markets, investments, and FinTech will equip learners with the skills they need to stay ahead of the competition.
  • Students who complete this Retail Banking Certification course will see a dramatic improvement in their resumes that will ultimately help them move forward in their careers.

 

How to succeed as a CMO with an online program

Posted on by Imarticus Learning

Are you considering a career as a Chief Marketing Officer (CMO)? If so, you’ve probably heard about the growing trend for online programs. There are indeed plenty of CMOs who have earned their credentials from traditional brick-and-mortar universities. 

Still, many people are now opting for the convenience and cost-effectiveness of an online program. With the right strategies, you can succeed in your studies and go on to thrive as a CMO. 

Who is CMO?

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A Chief Marketing Officer (CMO) is an integral part of any successful organization, serving as the bridge to bring the company and its customers together. 

From developing integrated marketing campaigns to positioning a company’s brand in the marketplace, CMOs are responsible for growing audience engagement, upholding their organization’s values, boosting customer loyalty and satisfaction, and driving sales. 

It takes an analytical mind, passionate spirit, and strategic approach to excel at this role, which is why organizations must get it right when choosing the best CMO for their unique needs.

How to Thrive as a CMO with an Online Program? 

  • Cultivate Self-Motivation 

First and foremost, succeeding in an online program requires self-motivation. Because there won’t be an instructor standing next to you throughout your education process, you must take the initiative to stay on top of your studies and complete coursework on time. 

Make sure you set aside time each day dedicated to studying and create achievable goals for yourself—realistic timelines for completing projects or reading assignments. A plan of action will keep you organized, motivated, and accountable for your success in the program. 

  • Develop Interpersonal Skills 

Working effectively with others is essential for success in any CMO position—and developing these skills begins during your studies. The online format may limit opportunities for face-to-face interactions with others in the program, but it doesn’t mean they’re completely off limits; make use of chat forums or video conferencing options if they’re available. 

You should also take advantage of opportunities to collaborate directly with instructors or peers through shared documents or group project tasks. This will help hone your interpersonal skills and strengthen relationships within the marketing field. 

  • Stay Up To Date On Current Trends 

As a marketer, you must stay up to date on current trends to remain competitive once you graduate from the program—and this doesn’t stop just because your classes are online! 

Make sure that you devote some time each week to researching new technologies or strategies related to marketing initiatives, such as:

  • Customer experience management (CEM)
  • Social media marketing (SMM)
  • Search engine optimization (SEO)

So that when it comes time for job interviews or even presentations within the classroom environment, you can speak knowledgeably about relevant topics and demonstrate your commitment to staying informed about industry changes.  

By considering these steps when enrolling in an online program for CMO credentials, students can ensure they have all the necessary tools before graduating from their education process and entering into the professional world – ensuring they get prepared with the technical knowledge and experience required to excel as Chief Marketing Officers. 

With self-motivation, interpersonal skills development, and continual research on current trends, students can confidently approach their future endeavors successfully!

Discover Chief Marketing Officer Online Courses With Imarticus Learning

This is a cutting-edge CMO training program for aspiring Chief Marketing Officers and high-potential emerging leaders. The program trains mid-level to senior-level marketing professionals in the fundamentals of marketing.

The CMO program covers a comprehensive syllabus to lay a strong foundation for understanding customers, creating effective marketing strategies, making business decisions, and putting business master plans into action to meet the organization’s objectives.

Course Benefits For Learners:

  • The 10-month online CMO program, developed in partnership with Imarticus Learning, enables students to advance vertically more quickly, start international business initiatives, and achieve corporate objectives.
  • The insightful curriculum develops future business leaders’ strategic, operational, and technological leadership skills.
  • Our knowledgeable faculty incorporate a variety of viewpoints, and the IIM Raipur campus immersion fosters knowledge exchange to create powerful business solutions and valuable strategies.
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