What is Cost Management and Control?

Taking up cost management and control measures can significantly impact the financial health of a company. It ensures the financial stability of the firm and helps it efficiently utilise its resources, and safeguards its financial well-being. 

Businesses that can achieve the lowest production costs tend to earn the highest profits. This reduction of costs is a crucial goal for most businesses, as it can enhance their efficiency and profitability. 

Project managers are accountable for managing project costs. They are responsible for estimating the overall expenses, creating a budget plan, monitoring spending, and preparing for possible risks. Usually, a certified management accountant is in charge of cost management and control.

certified management accounting course

With the help of a certified management accountant course, one will be able to establish oneself as an able project manager who is equipped with all the skills necessary to efficiently manage and control costs. A US CMA course is perfect for people who wish to work as project managers. 

What is Cost Management?

Cost management involves overseeing and regulating financial resources during business operations. A company implementing successful cost management strategies to manage expenses, can maintain efficient cost-control measures and establishes a suitable budget to manage various business activities. 

Cost management techniques can be used for particular projects or for the overall operation of a company. The primary objective of cost management is to achieve long-term savings and maximise profits.

What is Cost Control?

Cost control involves the process of identifying and decreasing business expenditures to boost profits. This process starts with making a budget. In cost control, a business owner compares the actual financial outcomes of the company with the anticipated budget. If the actual costs exceed the planned costs, management has the necessary information to take corrective measures. 

Benefits of Cost Control and Management?

There are numerous advantages to cost control and management. This process when done efficiently can lead to huge profits and optimum utilisation of funds. Here are some of the advantages of cost control and management:

  • Cost management enables businesses to anticipate future expenses and costs, which can aid in their efforts to achieve projected revenues.
  • Cost management leads to improved planning and financial management. It gives a company enhanced financial security and good insight into the budget. Because of this businesses make informed decisions and take necessary actions to avoid incurring debts.
  • Cost control and management lead to improved cash flow. With cost control and management, businesses optimise cash flow and ensure that it has enough funds in store to meet commitments and pursue growth opportunities. 
  • With an efficient cost control and management system in place, businesses can ensure informed decision-making. The data generated with the help of cost control and management help businesses in getting better insights about the business. 
  • Many businesses use cost management as a strategy to decrease their overall expenses. This process involves controlling various expenses, such as marketing or supply chain costs, in order to reduce them.
  • Effective cost management helps businesses in record-keeping. This enables them to carry out efficient financial accounting planning and set budgets with a spending limit. 

With the help of this analysis of the business or project costs an overview of a company’s expenses can be obtained. This helps in the creation of precise budgets for the company.

  • When a business employs good cost management strategies, they end up avoiding a number of risks that may be detrimental to the growth of the business. 

Steps Involved in Cost Management and Control

Cost management and control are the planning of the lifecycle of a project. There are primarily four steps involved in cost management and control. 

Resource Planning

The first step of cost management and control is resource planning. It entails the procedure of determining the necessary resources for an organisation. It involves the planning and utilisation of resources such as labour, finances, and informational resources required to accomplish a particular task. 

In resource planning, the work breakdown structure is used by companies to determine the skills and resources needed for performing each task. While planning resources project managers also take into account the historical data of similar projects taken up in the past to avoid mistakes of the past and plan more efficiently. 

Cost Estimation

As the name suggests, cost estimation refers to the process of determination of the financial requirements of any project or activity. Cost estimation aids in business planning, cost analysis, and decision-making, as well as in controlling project costs and schedules.

Sound cost estimation is imperative if a business wants to avoid unprecedented expenses and financial risks. It often leads to a lot of savings for businesses. 

Budgeting

There are several processes involved in each project. Each of these processes has its own budgeting needs. The next step involved is budgeting. In this step, each activity within the workflow is assigned a specific portion of the budget

Cost Control

The final step is cost control. Cost control involves tracking and measuring deviations from the established cost baseline and implementing corrective actions to minimize costs. The changes made to the cost baseline are taken into account and a forecast of the final cost is calculated.

Conclusion

Effective cost management is crucial for every organisation when it comes to scaling the business. A project manager’s tasks are vital for managing the company’s expenses and hence it is a very crucial job role. It can help the company gain huge profits if done correctly.

But miscalculations and inefficient cost management and control can lead to unprecedented losses. Since this field needs experience and expertise, aspirants must take up the CMA USA course if they want to establish themselves as efficient project managers.

The Institute for Management Accountants (IMA), based in the USA gives the Certified Management Accountant (CMA) certification. This certification is deemed to be the top credential in the field of management accounting globally.

With recognition from 170+ countries, it is one of the most lucrative career options one can opt for. Prepare yourself to be an experienced CMA with the CMA USA training from Imarticus Learning. All courses by Imarticus Learning come with an experienced faculty of teachers who are certified CMAs, CAs, CFAs, and CPAs. 

Technology and Analytics Certifications: All you need to know

Technology and Analytics Certifications are a great way to improve your skills and knowledge. But what are they exactly? What do they involve? And how can you get one?

Technology and analytics certifications have become increasingly important. These are proof of an individual’s skills and knowledge in a particular area. It also demonstrates a commitment to learning new concepts.

Certifications play a critical role in areas like technology and analytics in this modern era. It is important to select the right certification to realise the expected benefits. There is a wide range of certification options available.

What are technology and analytics certifications?

corporate training

Technology and analytics certifications are usually used as proof of an individual’s skills and knowledge in a particular field. These are offered by various organisations and industry associations. It is obtained by passing an exam or a test.

Data analytics certifications are useful in verifying the knowledge of an individual in the field. It can also be used as proof of skills. These data analytics courses cover a broad range of analytics platforms.

These certifications can lead to personal and professional growth. It also helps with increased job opportunities and a higher earning potential.

How to select the right technology or analytics certification?

Have you decided which certification to take? With so many options out there, it can be tough to pick the right one. But don’t worry. We’re here to help!

There is a wide variety of certifications available in the market. You need to focus on making the right choice. Here are some factors to consider when selecting the right certification:

Identify career goals

It is best to start by identifying career goals and the platforms that align with those goals. In the process of doing this, it is important to look at the various certifications that help in reaching the set goals.

Evaluate the certification requirements

It is important to consider the requirements. Factors like prerequisites, the exam format and the cost must be considered. Ensure that you meet the requirements and that the exam format and cost are suitable. For instance, some technology certifications need you to have some background in the subject.

Assess the certification’s relevance to the job role

Evaluate how relevant the certification is to the current or desired job role. For example, if you are working in data analysis, then a certification in that field will help in getting the job. It can also focus on learning to use and manage specific analytics platforms.

Consider the certification’s reputation

Consider the reputation the certification has within the industry. Also, consider the recognition it holds in the job market. This can help you determine if the certification is valued by employers. At the same time, it helps to understand if it can boost job prospects.

Research for resources

Research the available resources to help prepare for the certification exam. These resources may include online and offline material. Books, online forums and online material are some resources that can help.

Seek advice from industry experts

Seek advice from industry experts. It can be colleagues or mentors who hold the certification. It can also be people who know about it. They can provide insights into its value and relevance to the career goals. This information will be critical in finalising the right certification.

To sum up

Technology and data analytics certifications will continue to be in high demand. These functions are expected to play a critical role in an organisation. As a result, more professionals will opt for these certifications. However, it is important to consider these factors in choosing the right one.

Imarticus Learning has several options under technology and data analytics certifications. It has partnered with several reputed institutions to bring together a world-class learning experience. Click here to know more.

How software developer training can enhance your career

As businesses adopt digital technology, software development has become a crucial part of their operations. More and more companies are looking for software developers to build their products & services. And, no doubt, This trend has created a huge demand for software developers, and also, the competition is fierce.

As a programmer, you are always searching for ways to improve your skills & knowledge. And, if you want to stay ahead of the curve in this fast-paced industry, it’s crucial that you constantly learn & upgrade yourself with new technologies. One quick way to learn is by investing in software developer training. It’s a great way to head-start your career, and it can help you become the better programmer you deserve.

In this informative post, we will examine the role of a software developer & how software developer training can enhance your career.

Role of a Software Developer:

Software developers are responsible for designing, coding, & maintaining software applications. They work in team-based settings and are responsible for the entire software development lifecycle. Here’s the role of a software developer in any organization:

  1. Understanding the goals of each client & identifying the best solutions.
  2. Creating software applications that meet the specific requirements of the client is the primary objective of the designing and development process.
  3. Testing the software to ensure that it meets the requirements & is bug-free.
  4. Collaborating with other developers to ensure that the software is scalable as well as maintainable. Additionally, it is essential to keep in mind factors such as user experience, security, and performance while working on the project.
  5. Learning new skills and staying abreast of their fields.

How Can Software Developer Training Enhance Your Career?

 

Full Stack Developer course

Software developer training can enhance your career in numerous ways. Here are some of the ideal benefits of software developer training:

  • Stay Up-to-Date with the Latest Technologies:

Software development is an ever-evolving field, and new technologies are introduced regularly. Software developer training can help you stay up-to-date with the latest advancements & trends in the industry. 

  • Develop New Skills:

No doubt, Software developer training can help you develop skills that can enhance your career. For instance, you can learn new programming languages, frameworks, & tools that allow you to develop better software applications. Furthermore, You can also learn about software architecture, design patterns, & best practices to follow in order to develop scalable & maintainable software applications.

  • Enhanced Problem-Solving Skills:

It’s true that software development involves solving complex problems. Software developer training can help you develop your problem-solving skills. By learning about algorithms, data structures, & optimization techniques, you can develop software applications that are efficient as well as performant. Apart from this, You can also learn how to debug & troubleshoot software applications, which can help you identify and fix issues quickly.

  • Enhance your Communication Skills:

Software development is a collaborative effort that involves working with clients, project managers & other developers. But don’t fret; software developer training can help you enhance your communication skills, which are essential for working in a team. By learning how to communicate effectively, you can build better relationships with your team members as well as clients. You can also explain complex technical concepts to non-technical stakeholders, which can help you build trust and credibility.

  • Career advancement:

To head-start your career as a software developer, it is essential to undergo software developer training. This training equips you with the latest knowledge & expertise needed to meet the demands of the ever-evolving software development industry. By keeping yourself updated with new technologies and tools, you can develop innovative software applications & gain a competitive advantage over others.

Explore Full Stack web development with Imarticus Learning.

Our Full Stack Developer certification course will teach students a range of skills & knowledge required for becoming a proficient full-stack web developer. Over the course of six months, participants will learn data structures and algorithms, as well as the technical aspects of front-end and back-end programming. This online course is designed to equip students with a comprehensive set of skills required for full-stack development.

Course Benefits for Learners:

  • We provide various career services to our students, including resume writing, profile improvement, one-on-one career counseling, & workshops to help them prepare for interviews.
  • Our course covers various popular tools such as Java, Spring, MongoDB, JavaScript, React, Docker, and Jenkins and lays a strong foundation in data structures.
  • Students can participate in coding challenges through our community project Skillenza to solve complex business problems as well as to enhance their resumes.

How learning data analysis can impact your career?

Data analysis holds the key to the future of most businesses. Earlier, the resultant data of any transaction was either not captured at all or, at best, recorded manually. Such details would be usually generated and preserved in excel sheets and used by an organisation to make data-driven decisions. However, such manual practices are unimaginable now. The main reason is the massive volume of data, often referred to in this domain as big data. A career in data analytics, thus, is in huge demand. 

Nowadays, every organisation is digitally evolving. Business houses are using digital platforms to gather substantial feedback from their clients. This model may be best understood when someone chooses a product or service from an E-commerce platform. Past client reviews and earlier product ratings often guide the choice. The manufacturer or the dealer also gets feedback on the platform from the client and understands the product’s sustainability and demand in the market.    

Role of A Data Analyst 

data analytics course

The function of a Data Analyst begins with recognising and gathering raw data. The next roles include cleaning or filtering the available raw data. The data is then worked upon using tools like advanced excel, statistics, and programming languages such as Python & R, etc., and presented in the form of easily understandable visuals like bar or pie charts. Thus, the knowledge of Power BI and Tableau is equally important. All these tasks of a Data Analyst are directed towards assisting or supporting the management of a business house to make a path-breaking and futuristic decision. This would pave the way for a targeted top line in the business with desired profit at the end of the financial year. Besides these, data analysis also helps the company to locate the present, and future potential of a said business, irrespective of whether it is a product or a service. The process can also predict whether a product should be discontinued from the market or a new product should be launched soon. 

How to Become A Successful Data Analyst?

Data analysis may be taken up as a career by individuals who don’t have a Bachelor’s degree in Software Engineering. However, it should be remembered that aspiring candidates who want to learn data analysis must have a strong inclination towards the subject with an aptitude to learn and grasp complex topics in the subject domain. Since this job involves handling different algorithms and programming types, knowledge of languages like C++, Java, R, and Python becomes essential. Candidates don’t need to learn all the languages simultaneously. However, starting with R & Python might prove to be helpful. Over time, the candidate is free to master other useful languages to secure a better understanding of the domain. 

Apart from the hard-core technical knowledge of the profession, knowing about the services offered by the organisation or the product manufactured is desirable. The more the candidate develops this knowledge, the better the aspirant may analyse the data. The accuracy of prediction or extrapolation of data will also have far-reaching effects. 

A successful Data Analyst should have both an innovative and inquisitive mind. He should develop a habit of taking notes from different research papers on the subject and from videos.

Along with all these, candidates aspiring to become Data Analysts or existing data analysts must create a community of people with similar educational backgrounds and common professional interests. Within the circle, they can discuss good practices and try to absorb them in their daily activities. Listening to success stories from professionals from a different background other than software engineering will also boost the morale of aspiring job seekers in this domain.

Conclusion

The job market for a Data Analyst is debatably growing at the fastest rate as per industry standards and shall have a very high demand in days to come. Every organisation is now relying on data as its prime mover. Whether it is an overall prediction for a business market or a key decision regarding an upcoming or an existing product or service, data analysis is the only modern solution in today’s world. With an advanced analytical mind and a strong command over the business domain, young Data Analysts may aspire to become Data Scientists someday. 

A prospective candidate can learn data analytics from the postgraduate program in data science and analytics course taught at Imarticus. It is one of the best data analytics courses in India, taught over a span of 6 months. This course will help you to achieve your dream. Head to the website to learn more about the course.

What are the steps involved in anti money laundering?

Money laundering is a heinous financial crime that contributes to the downfall of almost any financial system. Money laundering constitutes criminally obtained proceeds by disguising their origins to make it look like it is coming from a genuine source. It ranges from small tax evasion to drug trafficking to public corruption. 

Anti-money laundering or AML refers to a web of laws and regulations that aims to uncover disguised illicit funds as legitimate incomes. The incorporation of AML in the financial sectors has substantially raised the market’s financial stability standards. It has helped in finally lifting international capital control as well as ease in conducting complex chains of financial transactions. 

Specific steps involved in anti-money laundering help in the financial growth of the market. Here we have curated some ideas to stop money laundering to ease financial growth. 

History of Anti-Money Laundering

The concept of money laundering dates back about 100 years. The formal concept of anti-money laundering arose 50 years after this. 

The first case of USA AML Legislation was in 1970 with the Bank Secrecy Act. The aim was to thwart organised financial crime. Its provisions required the banks to report cash deposits of more than $10,000. Furthermore, the legislation would require banks to identify the individuals for conducting these transactions and keep records of future transactions. 

AML got much more prevalent in 1989 when a task force was formed by a group of countries with eminent international organisations. The Financial Action Task Force or FATF was formed to devise international standards to prevent money laundering or promote their adoption. In October 2001, to combat terrorist financing, FATF expanded its mandate post-9/11 terrorist attacks. 

Additionally, another financial institution was formed to fight against money laundering. The International Monetary Fund (IMF) has urged their members to comply with international standards and help thwart terrorist financing. 

The Anti-Money Laundering Act of 2020 ensured the sweeping overhaul of every US AML regulation since 2001. This legislation included the different aspects of the Corporate Transparency Act, making it harder for shell companies to evade anti-money laundering and economic sanction measures. The legislation was also subjected to cryptocurrency exchanges and antiquities dealers to the same customers requiring diligence as financial institutions. 

The 3 Stages of Money Laundering

Money laundering consists of three important stages that must be checked as quickly as possible. Here, we will discuss the stages of money laundering in detail to give you a clear concept of stopping these at their early stage. 

Placement Stage 

Investment banking course with placement

The first stage of money laundering involves the criminals moving their illegal funds in disguise of a legitimate income. Criminals are prone to use these tactics. They are: 

  • Creating false invoices: Criminals tend to create false invoices matching the cash amounts. This makes it look like the cash was used to settle transactions. 
  • Foreign bank accounts: Using foreign bank accounts is also a crucial step in money laundering. Criminals deposit small amounts of cash in a foreign bank account before sending it to the origin bank account.
  • Offshore companies: Businesses registered outside the origin country are offshore companies. These companies help criminals to hide their illicit funds. 
  • Cash-based business: Criminals often add cash to legitimate businesses as a disguise. These cash-based businesses include car parks, casinos, car washes and launderettes. 
  • Micro-laundering: When an individual or a group of individuals deposit small amounts of illicit funds that do not fall under the AML threshold into bank accounts, it is a fine example of micro-laundering. 

Layering Stage 

Once the criminals place the money into the financial system, it tends to hide the illicit origin. Criminals often divide the bulk of funds into different smaller transactions falling under the threshold of AML regulations. This further obscures the audit trail and makes it virtually impossible to identify the source of origin of the funds. Layering often occurs in different geographical locations, making it hard to detect. Several tactics are included to hide its origin. They are: 

  • Trading in international markets
  • Trading in foreign countries
  • Purchasing and selling luxury goods

Integration Stage 

The final stage of money laundering is integration. Criminals tend to integrate the funds back into their sources or legitimate accounts and use them without attracting the attention of the authorities. They often do this in smaller transactions. They integrate the funds by purchasing a luxury asset or property or creating fake employees by adding them to company payrolls. They often pay out loans to the directors of small shell companies and pay dividends to the shareholders of those criminally controlled companies. 

Stages to Integrate Anti-Money Laundering Procedures

The primal procedure of AML is to instruct financial institutions to monitor customer transactions and deposits. They need to flag any suspicious activity and report it to the authorities. Here we have iterated some stages that would help the business to remain compliant with AML regulations. 

  • Implementing KYC Measures: KYC or Know Your Customer regulations require financial institutions to verify the customers’ identities thoroughly, which would eliminate the idea of money laundering. 
  • Conducting Customer Due Diligence (CDC): CDC is one of the integral policies of AML. This should be done in line with FATF recommendations. 
  • Tracking High-Risk Clients: Even though AML regulations require regular monitoring of every client, it is pivotal to look after the clients with high risks. Every transaction must be monitored closely and flagged if any suspicious activity occurs. 

Conclusion 

Money laundering is one of the most serious crimes in the financial sector. According to the UN, roughly 2-5% of the global GDP money is laundered every year, which amounts to $2 trillion. A growing financial institution needs to be fueled with comprehensive AML regulations. This would impact the global economy greatly, decreasing the percentage of money laundering by the year. 

If you are interested in learning investment banking or in an investment banking course with placement, check out Imarticus Learning’s Certified Investment Banking Operations Professional (CIBOP) course. This 180-hour program is designed to give you an in-depth understanding of complex financial problems along with different operational risks and regulations. 

What is Credit Risk under Risk Management?

Credit risk is an unavoidable part of any business’s risk management strategy. But what exactly is credit risk, and how can you best manage it? In this blog article, we will explore what credit risk is and how to understand it better. We will discuss the importance of assessing credit risk levels and their potential risks. We will also cover some tips for mitigating credit risk in your business. By the end of this post, you should better understand how to tackle credit risk under your overall risk management strategy

What Is a Credit Risk under Risk Management?

Credit risk is the probability of loss that a creditor will incur when a debtor fails to make payments on their debt obligations. Creditors use credit risk management to assess and mitigate the risk of losses arising from delinquent or defaulted debtors. There are several credit risks, including counterparty risk, country risk, sovereign risk, and interest rate risk. 

Creditors use a variety of methods to manage credit risks, including collateralization, hedging, and diversification. Collateralization involves using assets as security for loans in order to reduce the likelihood of losses in the event of a default. Hedging is a type of financial engineering that aims to minimize exposure to adverse price movements by using derivative contracts. Diversification is another common approach to managing credit risks, which involves spreading out investments across multiple borrowers to minimize the impact of any one borrower defaulting.

What are some prerequisites to becoming a credit risk assessment manager?

If you aspire to be a credit risk assessment manager, here are a few things to know.

Firstly, you should have a degree in risk management, finance, or a related field.

Secondly, you should have several years of experience in credit risk management.

Finally, you should be able to demonstrate strong analytical and problem-solving skills.

What are some factors to consider before becoming a credit risk assessment manager?

Investment Banking Training

When assessing whether or not to become a credit risk assessment manager, there are a few key factors to consider. The first is your experience in finance and credit risk management. It is important to have a strong understanding of financial concepts and models to succeed in this role. Additionally, you should be comfortable working with large amounts of data and have strong analytical skills.

Another important factor is your ability to communicate effectively with internal and external stakeholders. As a credit risk assessment manager, you will be responsible for providing clear and concise reports on the risks associated with lending decisions. Therefore, you must have strong writing and presentation skills.

Finally, you should also be aware of the regulatory environment surrounding credit risk management. It is important to stay up-to-date on regulation changes to ensure compliance within your organization.

How can an investment banking course help you learn about Credit Risk Assessment and the whole industry?

There are many reasons why an investment banking course can help you learn more about credit risk assessment and the industry. For one, an investment banking course will give you a fundamental understanding of how lenders assess credit risk. An investment banking course will also teach you the financial instruments used to manage credit risk. Finally, an investment banking course will give you insights into the inner workings of the credit industry, which can be invaluable when making informed decisions about your finances.

Treading on Learning Journey with Imarticus Learning:

Since you know what a credit risk assessment is, here is a course offered by Imarticus Learning that supports your risk management career goals. Check out the Certified Investment Banking Operations Professional, a course built for those looking to make a career in the field, and investment banking course.

Imarticus Learning offers students an opportunity to build a career with the best programs under its flagship industry-approved program that is best for learners with under three years of experience and comes with a 100% job interview guarantee. This extensive 150-hour program helps you become an investment banking operations expert. The program focuses on the fundamentals of financial markets, trade life cycle, risk management, and regulation and prepares you for a job at a leading company.

Course USPs:

The program comes with a job interview guarantee 

Tailored training & offer placement support for unique career goals

Certification from Academy – Euronext Group to enhance your profile

Insights on financial markets, trade life cycle, and risk management.

Expert faculty for robust curriculum using hands-on training

Real-world projects and problem solving

For further details, contact the Live Chat Support system or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, Gurgaon, and Ahmedabad.

Who is eligible for digital marketing certifications?

Digital marketing certification is becoming increasingly important as the world becomes more technologically oriented. Digital marketing certification officially acknowledges one’s proficiency in the field. It is increasingly becoming an essential tool for professionals seeking to develop their skills and maintain competitiveness in the job market. 

Many people, including experts in the field, graduates, business owners, people changing careers, & marketing enthusiasts, can obtain a certification in digital marketing. A lot of benefits come with certifications, including better job prospects, the ability to show one’s expertise, higher earning potential, professional recognition, and the ability to remain competitive in the job market. 

When choosing a digital marketing certification program, it’s essential to research providers, determine your career goals, consider your budget, check for accreditation, & look into industry recognition. 

best digital marketing course

This post will discuss who is eligible for digital marketing certifications, the advantages of getting certified, and how to select the right certification program.

Eligibility for Digital Marketing Certification 

Digital marketing certification is available to career switchers, graduates, entrepreneurs, industry professionals, and marketing enthusiasts.

  • Industry Professionals

Digital marketing certification is ideal for professionals already in the digital marketing industry. These individuals can use the certificate to stay up-to-date with industry trends, expand their skill set, and demonstrate their experience and expertise to potential employers.

  • Graduate and Undergraduate Students

A digital marketing certification is also a fantastic option for graduates and undergraduate students who want to gain additional skills to boost their job prospects. Certification can show prospective employers that a candidate is dedicated to lifelong learning and can help recent graduates stand out in a crowded job market.

  • Entrepreneurs and Small Business Owners

Entrepreneurs and small business owners can avail benefit significantly from digital marketing certification. Certification can help them understand how to use digital marketing to promote their businesses effectively and reach a wider audience.

  • Career Switchers

Individuals looking to switch careers can also benefit from digital marketing certification. Certification can help them develop the skills and knowledge necessary to successfully transition into a digital marketing role.

  • Marketing Enthusiasts

Finally, marketing enthusiasts can also benefit from digital marketing course certification. Certification can help them gain the skills to turn their passion into a career.

Choosing the right digital marketing certification course requires careful research and consideration. By considering your budget, career goals, & the reputation of the certification provider, you can choose a program that will help you achieve your career goals and stay competitive in the job market.

Benefits of Digital Marketing Certification

  • Improved Job Prospects: Digital marketing course with placement can significantly improve your job prospects. Certification can make you more attractive to potential employers, demonstrating your commitment to ongoing learning and your expertise in the field.
  • Increased Earnings Potential: Digital marketing certification can also increase earnings potential. Certified professionals can often command a higher salary than their non-certified peers, thanks to their demonstrated expertise and knowledge.
  • Demonstrated Expertise: Certification is a formal recognition of your expertise in digital marketing. It proves to potential employers that you have the skills & knowledge necessary to succeed in a digital marketing role.
  • Professional Recognition: Digital marketing certification can also lead to professional recognition. Certified professionals are often seen as leaders in their field, and certification can help you stand out among your peers.
  • Stay Competitive: Finally, digital marketing certification can help you stay competitive in the job market. As the digital marketing industry continues to grow and evolve, staying up to date with the latest trends and technologies is essential. Certification ensures you have the knowledge and skills to stay ahead.

Overall, digital marketing certification offers numerous benefits to professionals at all stages of their careers. The certificate provides a better chance to achieve your career goals and stay competitive in the ever-changing digital landscape, whether a recent graduate, an industry professional, or an entrepreneur.

Discover Digital Marketing Certification Course with Imarticus Learning

Our digital marketing online training provides guaranteed job assurance and a curriculum focusing on capstone projects, employability abilities, and opportunities for stable job opportunities. Besides being far more collaborative, our program helps students become market-ready by equipping them with the necessary skills to stand out.

Course Benefits for Learners:

  • By studying clients’ case studies, students can discover how large businesses leverage Social Media Marketing courses to remain ahead in the market.
  • Students now have easy access to a career in digital marketing certification program that covers all the fundamentals of SEO.
  • Students can experience supervision on the online project that will teach them all SEO principles.

 Get in touch with us through our chat support system, or drive to our centers in Mumbai, Thane, Chennai, Bengaluru, Pune, Delhi, Gurgaon, or Ahmedabad.

Financial Modelling: Why Every Accountant Must Learn It

Financial modelling is one of the most in-demand skills in the finance sector. From financial analysis to business valuation, financial models are versatile and customisable. Financial modelling is useful in predicting the future sustainability of a company. It gives meaningful insights into a company’s financial performance and helps company officials make strategic decisions.  

Financial modelling techniques

The changing job profile of an accountant has shifted the focus from traditional accounting to a more research-based and analytical approach. Moreover, fierce competition in the modern-day finance world makes it imperative for accountants to upskill and keep themselves relevant in the job market.  

Read this article to learn how learning financial modelling can help push your accounting career to new heights.

What is financial modelling?

Financial models are spreadsheets which analyse the performance of a company. They make forecasts and predictions based on the information provided to them. The process of the creation of these models is known as financial modelling.

Financial modelling is performed using versatile spreadsheet applications like MS Excel. Programming languages like C++ and Python can be used for customised financial models.

Notably, financial modelling involves two main steps. First, a spreadsheet with revenue and expenditure data is created. This data is then analysed to simulate a company or stock’s future market prospects.

The Three Statement Model, Sum Of Parts Model, Discounted Cash Flow Model, Budget Model, and Sensitivity Analysis are examples of financial models.

What are the benefits of financial modelling?

The goal of financial models is to investigate a company’s competitiveness in the market. It uses company data and identifies relevant metrics. Financial models are thus used as decision-making tools in the world of finance.

Some benefits of financial modelling are as follows:

  • Forecasting

Financial models allow a company to have a glimpse into the future. Using historical data, they are capable of simulating future cash flow patterns. The models can also forecast company growth, revenue patterns and possible expenditures.

  • Making valuations 

Financial modelling can predict the value of a new project or venture even before it starts. They can help determine the value of a project or a business in the market. Finance executives use the data from financial models to make informed decisions. They can also compare a company’s performance with its competitors.

  • Financial analysis and budgeting 

Budgeting and financial analysis are areas where financial models find wide application. Certain models can give an idea of the probable costs and profits of a new business venture. They help identify profitable projects to which financial officers can allocate resources.

  • Portfolio management 

Making smart investments are key to the success of any business venture. The stock market can help a company raise capital for future ventures. Financial models help identify stocks which can generate maximum revenue with minimal risk. The flexibility of financial models caters to a company’s specific financial goals.

  • Risk management 

Additionally, financial models can analyse the risk factors of investments and portfolios. Simulations of market turbulence or policy changes are possible through certain financial models. This allows finance officers to anticipate challenges and prepare for them beforehand.

Why should every accountant learn financial modelling?

Financial modelling is a skill every accountant should have. Here’s why:

  • Accessible skill to learn 

Financial modelling is a rare finance skill one can learn with minimal investment. To start, an individual needs a device with a spreadsheet application like MS Excel. It is a free-to-use software perfect for practising financial modelling. Its flexibility and widespread use make learning financial modelling in MS Excel convenient.

  • Complements existing accounting skills 

Having accounting skills is a prerequisite to understanding and implementing financial models. It helps them provide a comprehensive analysis of data and financial statements.

  • Broadens the scope for career growth 

Financial modelling is a practical skill with applications in an array of sectors. Learning this skill can help accountants add value to the enterprise they work for. They can even make career moves and aim for higher-paying positions. Financial analyst, forex analyst, and project finance manager are some of the career options that accounting professionals can choose post earning a certification in financial modelling.

  • Makes you stand out 

In a competitive field like accounting, having practical skills is a must.  Companies always look for people with unique skills to complement their theoretical knowledge. Completing a course in financial modelling will catch prospective employers’ eye. It thus increases the hiring potential of an individual.

Conclusion

Making financial models is the first step in any business venture. Accountants with expertise in financial modelling make great contributions to their companies. Knowledge of accounting and financial modelling enhances the skills possessed by finance professionals. They climb the steps of the corporate ladder and grow to become valuable assets to the company. 

Do you want to add financial modelling as a skill in your resume? If yes, look no further than Financial Analysis Prodegree by Imarticus Learning. This online certificate course prepares finance professionals for a career in financial analysis.

Macroeconomic Factors and Their Impact on Capital Markets

The economy is the study of the production of goods and their consumption. This subject also studies the various services that are involved in the production as well as consumption of goods. The economy is a subject that can be divided into two major branches: Microeconomics and Macroeconomics. 

Microeconomics is a branch of economics that mainly focuses on smaller entities like a firm or an individual. It also deals with the shifting prices that occur due to the changing patterns of supply and demand. Besides this, Microeconomics is also concerned with the production, consumption, pricing of products, and economic welfare.

Whereas, Macroeconomics is quite different from microeconomics as it works on a larger level. In this article, we will learn more about Macroeconomics and the way it impacts the capital market. To comprehend this concept more vividly one may also opt for an excellent financial accounting and analysis course.

What is Macroeconomics?

Macroeconomics is that branch of the economy that deals with external factors. It is mainly concerned with the economy at the national and international levels. Therefore, Macroeconomics does not deal with individual customers or companies. 

Its main purpose is to study various economic events like unemployment, inflation, monetary policy, fiscal rate, economic growth, GDP, national income, poverty, etc. It is also concerned about the rate of oil prices as well as gold prices. Big ventures use Macroeconomics to set financial plans in a global domain to yield more profits.  

The concept of Macroeconomics was invented around the 1700s when concepts like unemployment, trade, etc became popular. It was only during the 1940s that Macroeconomics was established as a subject and gained immense popularity. 

What do you mean by Macroeconomic Factors?

Macroeconomic factors are those phenomena that can hamper the global economy or the economy of a country. This affects either the entire population that is residing on this planet or may effet the nationals of the impacted country. There are various existing macroeconomic factors like inflation, GDP, growth rate, etc. 

Various Impacts of Macroeconomic Factors on Capital Markets

Macroeconomics is extremely important for capital markets. One can easily understand the various trends in the capital market with the assistance of macroeconomics. Therefore macroeconomic facts have a direct impact on the capital markets.

Here are some of the macroeconomic factors that have an impact on the capital markets:

Gross Domestic Product (GDP)

Gross domestic product or GDP is an important factor that has a direct impact on the capital markets. It is the final market value of the product that a country had produced in a year. The economic condition of a country is determined by its GDP. 

If the GDP of a country is high then the country is considered to be well-performing. On the other hand, if it is low then the economy of the country is not performing well. So if the GDP of a country is low then its will also adversely affect the value of the stocks.

However, GDP is not constant and can change. When a GDP increases then the value of the stocks also rejuvenates. Therefore, investors always track the GDP of various countries to predict the value of stocks. 

The GDP of India in 2006 was 8% and was performing well. However, in 2008 it rapidly fell down to 3%. Therefore, the NIFTY 50 index crashed down from 5,500 levels to 2,800 levels in 2008.

Rate of Interest

The rate of Interest is another macroeconomic factor that influences the capital markets. The interest rates are decided by the central bank of the country according to their economic situation. During the time of inflation, the rates are on the higher end while at the time of recession, the rates are reduced.

Fluctuating rate of interest also hampers the capital flow of the stock market. Investors tend to invest in stocks when the rate of interest is low to receive more returns. However, when the rate of interest is quite high investors opt for bonds over stocks because the level of risk is low there. 

During the Covid-19 pandemic, the interest rates were reduced to 4%. However, the interest rate is 6.5%.

Inflation

Inflation is the period when the prices of goods increase rapidly. This phenomenon takes place when a country is economically performing well. It is just the opposite of a recession. 

Inflation had both positive and negative impacts on the stock market. Cyclical stocks perform well when inflation is high. However, stocks of manufacturing companies perform negatively during high inflation. This is because the prices of raw material increases and adversely affect the profit margin of the company. 

Crude Oil 

Crude oil is another macroeconomic factor that affects the stock market of India. It is one of the largest importers of crude oil. Therefore, when there is a hike in the price of crude oil many industries suffer. 

This has a direct impact on the capital market. The stocks of those industries that are solely dependent on oil perform adversely when there is a price hike. Industries like airlines, refineries, lubricants, etc. get affected. 

Dollar Index

The dollar index is one of those factors which directly affects the performance of stocks. When the dollar index increases the value of the stocks falls down immediately. The stocks of the banking sector, government sector, automobile sector, etc. are adversely affected when the dollar index increases. This inverse relationship of NIFTY 50 and USD is continuing for the last 20 years. 

Conclusion

Imarticus Learning has brought a new investment banking and capital market course for those individuals who are willing to learn more about macroeconomics and capital markets. This course is a special collaboration with IIM Calcutta hence it offers many alluring opportunities. The IIM Calcutta capital market course is a one-year online course. 

The IIM Calcutta capital market course is led by extremely well-trained and experienced faculties who impart the pupils with the requisite knowledge and skills. Individuals will also get a chance to work on real-life projects and cases. So without any further delay get yourself enrol in this course to bag these amusing opportunities. 

How Podcasts are becoming a famous tool in Content Marketing

The time that we live in is the time of digitalisation. More and more businesses are moving from pen and paper to digital marketing, and there are a lot of different methods for marketing content. One of the key content marketing strategies to emerge in recent years is podcasts.

What is content marketing? 

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Content marketing is a marketing strategy which involves creating and sharing relevant content to establish expertise and promote brand awareness. Social media posts, newsletters, videos, blogs, and podcasts are ways through which content marketing can attract, engage and retain customers, build loyalty and nurture long-term relationships. 

What are podcasts?

When content is recorded in audio format and uploaded to a particular platform, it is called a podcast. A podcast can be a single episode or comprise a series. 

Podcasts have been a trending method to market content in recent times. It is widely used today by start-ups and established businesses to promote brand awareness and establish thought leadership.

What are the different types of podcasts?

There are various kinds of podcasts. Some of the most important ones are:

  • Monologue: In a monologue podcast, the host usually speaks throughout the duration. The listeners are interested in the host’s expertise on a specific subject.
  • Conversational: Conversational podcasts usually have two hosts interacting with each other throughout the show.
  • Interview: Interview podcasts also involve two persons. One of them is the host, while the other is the guest. The guest is usually an expert on a specific subject, which is the subject of the podcast for that episode.
  • Roundtable: This is the type of podcast where a group of hosts exchange their views on a specific topic.

There are other types of podcasts like storytelling, theatrical, hybrid, etc.

Why are podcasts becoming so popular?

Podcasts have garnered a lot of attention and praise in recent years, and for good reasons:

    • Engaging: Podcasts are usually very engaging and easy to follow. So the listeners can listen to them while doing other work like driving, cooking or even during work out.
    • Cost-effective: Often, the cost of making a podcast is low as it is possible to make them from home or the outdoors. Although some podcasters prefer a studio setup, it is not mandatory.
    • Versatility: Podcasts are versatile as they cover almost anything, from everyday life problems to international affairs, from local issues to content marketing. That is probably the reason that podcasts have such a widespread reach.
    • Consistency: Podcasts are typically released at intervals. This helps listeners schedule their activities accordingly if they don’t want to miss them.
    • Connection: Podcasts help connect with the listeners. In most cases, people listen to podcasts alone, ensuring the podcast has its full attention.

How are podcasts helping in content marketing?

As we know, multiple strategies play significant roles in content marketing, and podcasts are one of them. But what sets them apart from the rest? Let’s have a look.

    • Brand visibility: Podcasts are mainstream nowadays. A brand that promotes the podcast can climb the popularity charts quickly if the podcast garners recognition. Podcasts create engagement among the listeners. This engagement benefits the brands associated with them.
    • Audience loyalty: Podcast audiences are highly loyal. They usually have a great relationship with the host and put a lot of trust in them. This can help a brand promote its product or service through the host. It is easier to reach the target audience and build trust through podcasts.
    • Economical: As podcasts are easier to make than other social media content, the cost of making them is low too. So, brands can sponsor podcasts and achieve their content marketing goals without spending a fortune.
    • Specificity: Podcasts generally discuss a niche topic and attract a specific audience. Brands can use this to their advantage and market products that keep those specific listeners in mind.
  • Podcasts and SEO: Podcasts can become a vital tool for SEO if used appropriately. If the podcast script contains a few keywords and they are added to the website then the podcast can drive traffic to the website.
  • Competition: A successful digital marketing strategy generally has low competition. Podcasts are only growing in popularity right now, and are yet to become a must-have marketing strategy for most brands. So, the brands that use them face low competition.
  • Revenue: A brand usually promotes its products or services through podcasts. That podcast not only promotes the brand but also earns revenues for the brand.

Conclusion

Content marketing is getting a lot of attention from businesses due to its versatility, reach and cost-effectiveness. An effective digital marketing tactic can attract prospects and retain customers without using aggressive marketing strategies. 

If digital marketing interests you, you must consider one of the best certification courses on digital marketing brought to you by Imarticus. The advanced certification in digital marketing offers certification along with in-depth knowledge on the subject. So, enrol in the course and take the first step in your career in digital marketing.