Imarticus Learning – Page 320 – Finance, Tech & Analytics Career Resources

Planning Successful Ad Campaigns: Dos and Don’ts

Posted on April 13, 2023July 21, 2023 by Imarticus Learning

Digital marketing is taking precedence in today’s world due to the increasing importance of digital technologies and the internet. According to reports, a person spends about 401 minutes every day. With so much time being spent online, it is obvious that the digital promotion of goods and services can lead to greater visibility.

Digital marketing offers several advantages over traditional marketing methods, including cost-effectiveness, precise targeting options, and real-time data analysis. Digital marketing provides businesses with the ability to measure and optimize their campaigns’ performance in real time, enabling them to do media planning efficiently to make data-driven decisions to achieve their marketing goals.

If you are planning on laying out a successful digital marketing plan for your business, here is a comprehensive guide of the dos and don’ts that you must keep in mind. Read on to know more!

Dos and Don’ts of Digital Marketing Campaigns

A career in digital marketing is booming since industries of all sizes heavily rely on this form of marketing for their promotion. Digital marketing professionals can work in a variety of roles, including SEO specialists, social media planning specialists, content marketers, email marketers, and digital marketing managers. A lot can go wrong if these professionals do not use the correct techniques to acquire new customers.

Here are the dos and don’ts that any digital marketing professional should follow to generate successful digital marketing campaigns:

Dos

Keep posting content regularly. Remember that consistency is the key to being noticed by potential customers. Consistency helps to build a strong brand identity, which is the foundation for successful digital marketing. A consistent brand message across all digital channels helps to establish trust and credibility with your audience.
Knowing your competition is essential for successful digital marketing because it allows you to identify opportunities, stay up-to-date with industry trends, and differentiate your brand from others in your niche. Knowing your competition might also help you identify where you are possibly going wrong and what can be done to fix it.
Personalisation helps in remaining relevant to your audience for a longer period of time. Personalisation can help establish a deeper and stronger connection with customers.

You can begin by using the customer’s first name in personalised messages and emails. It is important to collect relevant customer information to create a targeted digital marketing strategy that is tailored to their specific needs and preferences.

Have an easy-to-use website that works well both on a computer as well as a mobile phone. Improving the user experience, which in turn can lead to higher engagement, longer time on site, and increased return visits.
Generating engaging content is the key to customer conversion because it captures the attention of potential customers and keeps them interested in your brand. Remember that search engines promote websites that publish engaging and high-quality content by placing them on top.

By incorporating targeted keywords, providing valuable information, and producing shareable content, you can improve your search engine rankings and attract more traffic to your site.

Don’ts

Do not make the mistake of sending too many emails to your clients. When a company engages in spamming, it can damage its brand reputation by annoying potential customers and causing them to associate the company with spam. Hence, remember to find a sweet spot between sending too many unnecessary messages and just the right number of messages to your clients.
SEO is a crucial aspect of digital marketing, and it is essential to use effective tactics to improve your website’s ranking in search results and increase organic traffic. Do not miss out on the latest trends in the SEO industry, as they frequently change over time. Keeping abreast of these trends is essential to ensure that your SEO strategy remains effective and continues to deliver results.
Customer experience plays a significant role in providing better service to customers. Ignoring what your customers have to say can hamper the quality of your service or product. Companies that prioritize customer experience can differentiate themselves from competitors by providing exceptional service and building a strong reputation for customer satisfaction.
Do not forget to update your website from time to time. To keep your website updated, it is essential to regularly upgrade it with the latest trends. This involves posting new content, providing comprehensive information, and maintaining consistent quality throughout the website. This way you can ensure that your website remains relevant and engaging to your target audience.
Do not forget to track your data through Google Analytics. Tracking and measuring your digital marketing progress is essential to optimizing your strategy and achieving your goals. Without data, it can be challenging to know which tactics are working and which ones are not, leading to wasted time and resources.

Conclusion

One must not forget that the media planning and digital marketing industry is highly competitive and needs constant skill-upgradation. If you want to have a career in digital marketing, consider enrolling in postgraduate program in digital marketing.

This program provides a comprehensive curriculum designed to establish a strong understanding of customers, develop effective marketing strategies, make informed business decisions, and implement business plans to achieve organizational objectives. This course is apt for professionals who want to make significant contributions to their organizations through new-age marketing.

Difference between Object-oriented and functional programming

Posted on April 13, 2023June 26, 2024 by Imarticus Learning

Programming paradigms are different approaches that are taken to provide solutions for a variety of tasks. It consists of various rules, strategies and principles that a software developer can utilise to develop new software or enhance the efficacy of an existing one. Out of the various programming paradigms out there, Object-oriented programming and functional programming are two very important but different approaches to programming.

All the programming languages follow at least a particular programming paradigm or are a composition of a few of them. It is upon the needs of the software and the discretion of the developer which programming paradigm is to be used.

Read on to know about object-oriented programming and functional programming along with their differences.

What is Object-oriented Programming?

Object-oriented programming is a type of programming paradigm that works on the basis of classes and objects. Developers, in object-oriented programming, write codes that are then classified into various classes and as various objects. Developers majorly use OOP for data frame manipulation as it is well suited for the task.

Classes are blueprints or a particular set of instructions used to build a data structure for each of the objects in a specific manner. Objects are categorised based on the variables that they contain and function in the way variables behave.

Object-oriented programming is concerned with determining the operation and performance of the variables. It can be said that classes serve as templates to build objects and the objects are instances of those particular classes. Additionally, objects also contain codes in the form of procedures and data in the form of fields. It is also known as attributes and methods.

What is Functional Programming?

Functional programming is a programming paradigm that is declarative in nature. Developers use functional programming to write codes only in pure functions. Codes in pure functions imply that functional programming does not alter old variables into new characters but only generates new variables.

Functional programming is great for data visualisation but cannot conveniently be used for data frame manipulation. It can be said that pure functions cannot be influenced by external factors and the result is only based on the input parameters. Additionally, functional programming helps in avoiding mutable and shared data. Continue reading “Difference between Object-oriented and functional programming”

International Finances: How are US Lenders protected by the Federal Government (US)?

Posted on April 13, 2023April 4, 2024 by Imarticus Learning

A lender, be it any person, group or any financial institution, is responsible for extending funds to any individual or business, while expecting the same funds to be returned with a profit at a specified time. They will offer the loans after analysing the credit history, and credit report of the borrower, along with that they will also analyse the income of the borrower.

However, even after such strong scrutiny and analysis, a lot of money lenders suffer in the financial markets, specifically at the hands of the borrowers as well as in the derivatives market. From hazy terms and conditions to negotiating interest rates to an extreme low, and even missing out on payment deadlines, lenders face a ton of problems.

To counteract such problems, the authorities of the country, the Central or Federal Governments have come up with specified laws and guidelines. So if you’re an amateur lender, who is looking for a way into the money market, here’s a guide on how you can protect yourself.

Lending money and its benefits

A loan, in the simplest of terms, is a fund that any person can borrow from either a formal source like a bank, or an informal source like friends, relatives etc. Lending out the extra cash deposits has multiple benefits, because it helps generate extra income. Loans are always extended with an interest rate, thus giving the lender a handsome profit. Giving loans further helps in growing the overall supply of money in an economy. It opens up healthy competition and boosts the financial market of a country.

Basics of Stock, Borrow & Lending

Before understanding how the authorities are offering protection to the lenders, it’s vital that you understand the basics of stock, borrowing and lending. Also going by the acronym SLB, stock lending and borrowing is a methodology by which any trader can borrow stocks and shares while simultaneously lending their owned shares. It is characterised by a fixed tenure and attracts a certain interest rate. There will be a quoted lending and borrowing fee, and exchanges take place if and when the quotations match.

The Truth In Lending Act or TILA

The federal law TILA or Truth In Lending Act was enacted for consumer protection in 1968. It is designed to safeguard the relationship between a consumer and the lender. The consumers were offered protection in lending and TILA has been implemented via an array of regulations.

It mentions that credible information must be given to the borrower before the lender can offer credit. This includes the loan terms, the total cost that the borrower has to incur, and so on. This helps the borrower to compare the information and make an informed decision.

What kind of credits are covered under TILA?

There are mainly two credit types that the TILA provision covers. The first one is an open-end credit, where you can make repetitive withdrawals, the upper limit being a pre-sanctioned amount. The most common examples include reverse mortgages, credit cards, etc.

The second one is a closed-end credit which specifies a predetermined amount of loans. The most common examples are home loans, car loans, etc.

What are the provisions under it?

There are four vital disclosures mentioned under the TILA. These are the payment numbers, late fines, and amount of monthly payment if there’s any provision for loan repayment without attracting a penalty.

What are its benefits?

The most obvious benefit of TILA is that it allows the borrowers to make an informed decision before they opt for the credit. The act ensures that the lenders will not hide the terms of loans. There can be no abrupt changes on either side in the loan terms and conditions, thus making sure that neither party is vulnerable to exploitation.

Another benefit of TILA is the rescission rights. It means that if the consumer isn’t satisfied with the credit terms, then within three days of contract framing, they have the right to cancel the same with a full refund.

The Real Estate Settlement Procedures Act (RESPA)

The RESPA, unlike TILA, is an act for maintaining healthy relationships between professionals in the real estate field and lenders.

The Act was enacted in 1975 by the U.S. Congress with a motive to neutralise real estate abusive practices. Owing to this act, the loan providers can not make demands for huge escrow accounts.

Requirements of RESPA

This Act makes it mandatory for lenders to provide their borrowers with a disclosure related to all real estate finances, laws for consumer protection, services of settlement, etc.

Summing up

Now that you know the details of how you can save yourself from exploitation, you should learn more about investing your money properly. You can opt for an investment banking certification, such as the one offered by Imarticus. Imarticus’s Certified Investment Banking Operations Professional is an investment banking certification course which runs on a mixed module of online live training sessions and classroom sessions spanned over 150 learning hours.

The programme curriculum is punched with fundamentals of money markets, risk regulation and management and prepares the learner towards securing a job in a leading company.

Here are some course highlights:

Ideal for graduates of finance with less than 3 years of work experience.
Over 40,000 placements in over 500 renowned companies like JP Morgan, Morgan and Stanley, etc.
All round career support including risk management, gaining hands-on training etc.
Robust curriculum paired with experiential learning.
This is an attractive opportunity to learn from the best educators and experts in the industry.

So here’s a chance to boost your investing skills and enter the money market or derivatives market with Imarticus.

Visit Imarticus Learning to know more about this course!

UAE – Game on: 5 creative ways to use gamification in your employee onboarding programme

Posted on April 13, 2023April 2, 2024 by Imarticus Learning

Introduction

The UAE is known for its rapid growth and development in various fields, including business and technology. As such, companies in the UAE are always looking for a fresh approach to improve their employee onboarding process.

One such method gaining popularity is gamification. Gamifying the onboarding process can be an effective way to engage newly hired employees.

In this article, we will explore five creative ways for gamification in employee onboarding in your programme.

Five creative ways of a gamifying onboarding strategy

Want to make employee onboarding more fun and engaging? Gamification can help! Here are five creative ways to do it:

Virtual reality (VR) training

VR training is an immersive and interactive way to teach new employees about the company, its products and its processes. Gamifying onboarding through VR provides employees with a unique and engaging experience. This strategy motivates them to learn by doing.

Consider a scenario where newly hired employees in the hospitality sector can enhance their knowledge about diverse room categories, facilities and attributes by virtually touring a hotel. This method is not just entertaining but also contributes to improved information retention among employees.

Mobile-Based Scavenger Hunts

Using scavenger hunts in employee onboarding is a popular approach. Now, they can be made even more engaging by turning them into games. By using mobile-based scavenger hunts, new employees can explore the company and learn about its culture.

For example, software companies may request new hires to complete tasks such as finding the most innovative workstation, taking a photo with a coworker or locating the company’s mission statement. This activity is not just enjoyable, but it also fosters teamwork and assists new employees in getting to know their colleagues.

Interactive Onboarding Games

Interactive games are another way to gamify the onboarding process. These games test new hires’ knowledge about the company and its policies.

For example, in the healthcare industry, new hires can participate in a game that involves matching medical terms with their corresponding definitions. This approach not only enhances engagement and fun but also aids in better retention of information.

Leaderboards and badges

Leaderboards and badges are popular gamification techniques used in the onboarding process. Employees can earn points or badges by completing tasks or achieving milestones.

A newly hired finance employee can receive a badge after completing a training module or achieving a score in a game. Leaderboards can also be used to encourage healthy competition among employees. This onboarding strategy is a powerful motivator for new employees.

Role-Playing Simulations

Role-playing simulations can teach new employees about different scenarios they may encounter on the job. These simulations aid new hires:

to handle difficult situations and
to interact with customers or clients.

Newly recruited retail employees can participate in a simulation to practice resolving a customer complaint. This provides a safe environment for refining their skills and prepares them for real-world scenarios.

To summarise

Companies should ensure new hires understand what the job is and how to do it. Gamifying onboarding process can help new employees feel welcome and help them learn the job more quickly.

UAE companies looking to gamify their onboarding process can include VR training, mobile-based scavenger hunts, interactive onboarding games, leaderboards and badges and role-playing simulations.

By implementing these creative approaches, companies can increase employee engagement and enhance their bottom line. Game on!

Imarticus Learning offers a complete gamifying onboarding strategy that helps new hires quickly blend into the company culture and excel in their roles. With a focus on practical training, personalised mentoring and industry-relevant skills, Imarticus Learning provides a unique learning experience that empowers employees to achieve their full potential. Connect with us!

How is IIT Roorkee digital marketing course different from other courses?

Posted on April 13, 2023July 21, 2023 by Imarticus Learning

Digital marketing is taking over the business niche. Nowadays, businesses tend to look for candidates who are proficient in digital marketing and can reach out to existing and new customers with ease.

Millennials these days are looking to learn SEO and digital marketing to enhance their growth prospects. In this context, IIT Roorkee offers an advanced certification in Digital Marketing that is curated to help aspirants reach great heights in their careers.

In this article, we are going to learn about the essentials of digital marketing online courses, what course benefits IIT Roorkee digital marketing course provides and many more!

Essentials in a Digital Marketing Online Course

Digital marketing confers to a marketing practice that uses digital devices, technology and platforms. Studying digital marketing will provide a deep understanding of online marketing, advertising, and sales promotion. A list of certain essentials to look for in a Digital Marketing online course –

Incorporating Search Engine Optimization in the course.
A concise understanding of website design and performance.
Having an understanding of different types of marketing- content marketing, social media marketing, e-commerce marketing and digital advertising.
Understanding Google or Website analytics.
Teaching about different communication strategies and planning.
Making the students aware of different software and tech tools like MarTech.

Why Is IIT Roorkee Digital Marketing Course Different From Other Courses?

Digital marketing consists of a vast spectrum that deals with different forms of online marketing strategies. For improved customer retention and brand awareness, many companies rely on digital marketing strategies and techniques.

The IIT Roorkee Digital Marketing course encompasses the finest aspects to teach aspirants the optimal ways to become successful digital marketers. Here we have listed out why the course at IIT Roorkee is different from other online digital marketing courses in India.

Program Highlights

IIT Roorkee provides you with tons of beautiful learning experiences that are needed in a digital marketing course. They are:

Engaged Learning System: IIT Roorkee in association with Imarticus Learning helps to create engaging learning methods to keep the students always on track. The faculties are known to employ methodologies that include different projects, case studies and live examples from different digital marketing events.

Enticing Curriculum: In this course, you will learn the foundation of digital marketing. It consists of advanced components like digital marketing analytics and its future for learning different aspects of AI Marketing and AI-based automation methods.

Peer Learning and Networking Methods: To keep up with the new learning method trends, the program helps you to build relationships with some of the leaders in this industry. You will also build several meaningful connections with your peers through networking that will upscale your career.

Program Objectives

This program comes with the intent to provide you with the best digital marketing course India has to offer. IIT Roorkee is concentrated to provide high-class learning opportunities to improve their understanding of the subject. They are:

Deep understanding of the topic: IIT Roorkee wants the students to learn from the basics of digital marketing and MarTech spectrum topics that include different analytics for digital marketers along with augmented reality and search engine marketing.

Building the next generation marketers: IIT Roorkee aims to provide a strong curriculum like real-life case studies and interactions with industry professionals. This would build a great future for the next generation of marketers.

A world-class immersion program: IIT Roorkee provides students with a world-class campus immersion program so that they can achieve their aspirations. This would further help transform you into a successful digital marketer or a MarTech expert.

Benefits of This Course

The course from IIT Roorkee provides you with a plethora of opportunities to head start your new career. Enrolling in this program would help you with:

Acquiring every kind of industry-relevant skill by learning about digital marketing tools and practices.
You will learn about the latest digital marketing trends and stay ahead of your game.
Enhance your spontaneous decision-making and analytical skills that would impact you greatly in the long run.
The faculty of IIT Roorkee is highly qualified and you learn through practical case studies with utmost clarity.
The training sessions are online, hence there is no hassle with the commute.
The prestigious degree from IIT Roorkee would optimize your academic profile.
With the progressive experts of IIT Roorkee, you will gain a competitive advantage in the digital world.
You will gain an integrated and cutting-edge educational experience online that will intrigue your love towards digital marketing.

Conclusion

The IIT Roorkee Digital Marketing course is a value-laden workshop that gives the aspirants a new horizon for learning opportunities. It is a worthwhile course perfect for budding digital marketers thus making a successful career in this field. Even if you are working professionally, this certificate course would come to you as a boon since this will help you upscale your knowledge about digital marketing.

If you are interested in getting a certificate in digital marketing course with placement, check out Imarticus Learning’s Advanced Certification in Digital Marketing and MarTech by IIT Roorkee. It is a completely online certificate program with a three-day campus immersion module. The duration is just 4.5 months which is going to give your career a new height.

Get in touch today!

Why is an IIM the best for an investment banking course?

Posted on April 12, 2023 by Imarticus Learning

Undoubtedly, investment banking is a competitive and financially rewarding industry that demands extensive expertise in areas such as financial markets, mergers and acquisitions, and corporate finance.

According to Payscale data, investment bankers earned an average annual salary of around $102,000 as of August 2022. The best way to gain this expertise and be on the path to a successful career in investment banking is by pursuing an investment banking program at IIM. An IIM provides you with the perfect blend of theoretical & practical knowledge, as well as business acumen that will help you excel in the industry.

In this post, we will discover why the Indian Institute of Management (IIM) is the best place to pursue an investment banking course. So, don’t let your dreams be crushed. Make the right decision now!

What is an Investment Banking Course?

An investment banking course is a program that teaches students the skills & knowledge required to work in the investment banking industry. The course covers topics such as financial modeling, valuation, corporate finance, mergers and acquisitions, and capital markets. Investment banking courses are designed to equip students with the skills required to work in various roles in the investment banking industry, including investment banking analysts, associates, and managers.

Are IIM investment banking graduates in demand?

Investment banking is a crucial component of the financial industry that plays a key role in facilitating the flow of capital between investors and businesses. It involves an array of activities such as underwriting, advisory services, mergers and acquisitions, capital raising, and trading.

One of the key values of investment banking is its ability to help businesses raise capital through the issuance of stocks, bonds, and other securities. Investment banks act as intermediaries between investors and businesses, helping to connect them to the right capital sources. This is particularly important for start-ups and smaller businesses that may not have easy access to traditional funding sources.

Investment banking also plays a vital role in facilitating mergers and acquisitions. These activities require a great deal of expertise and knowledge of the financial markets, and investment banks provide this expertise to both buyers and sellers. They help to structure deals, value companies, and negotiate terms, ensuring that both parties achieve their desired outcomes.

In addition to these activities, investment banks also provide valuable advisory services to their clients. This may include strategic planning, risk management, and financial analysis. Investment banks can help businesses identify opportunities for growth and provide the guidance needed to achieve their goals.

What makes IIM the best for investment banking?

The investment banking course from IIM is well-known for its world-class faculty, rigorous academic programs, and excellent industry connections. Here are some reasons why IIMs are the best place to pursue an investment banking course:

Faculty: IIMs have some of the best faculty members in the country, with many of them having extensive experience in the investment banking industry. The faculty members at IIMs are well-versed in the latest trends & developments in the industry and can provide valuable insights and guidance to students.

Industry Connections: IIMs have a strong network of alumni who are working in various sectors of the economy, including investment banking. These alumni can provide valuable guidance, mentorship, and even job opportunities to students.

Reputation: No doubt, IIMs are among the most prestigious institutions in the country, and a degree from an IIM can open up many doors in the corporate world. Investment banks and other financial institutions recognize the value of an IIM degree & often recruit from these institutions.

Curriculum: IIMs offer a comprehensive curriculum that covers all the essential topics required to work in the investment banking industry. The curriculum is basically designed to provide students with a thorough understanding of financial markets, corporate finance, and investment banking.

Exposure to Real-World Situations: IIMs often organize industry visits, guest lectures, and workshops, which provide students with exposure to real-world situations. This exposure is essential for students to understand the intricacies of the investment banking industry.

The Final Note

Investment banking specialization at IIM is the best option for students pursuing a career in the investment banking industry. IIMs offer a world-class faculty, industry connections, a strong reputation, a comprehensive curriculum, and exposure to real-world situations. If you are serious about making a switch to investment banking, then investment banking courses in India from an IIM should be your top choice.

Imarticus Learning provides an extensive investment banking course that covers all aspects of investment banking, including financial modeling, valuation, capital markets, mergers and acquisitions, and more. This program is simplified to provide students with a comprehensive understanding of the investment banking industry and equip them with the essential skills to succeed in this demanding field.

Moreover, The Investment Banking course offered by Imarticus Learning is in collaboration with IIM, which is a prestigious management institute in India. This partnership ensures that the course curriculum is designed by industry experts and is up-to-date with the latest industry trends and practices.

Why is the capital market course from an IIM beneficial?

Posted on April 12, 2023April 2, 2024 by Imarticus Learning

The capital market course is one of the most popular courses offered by IIM. The course provides students with a comprehensive understanding of all aspects of the capital market, including equity, debt, and derivatives.

It also includes a range of topics such as corporate governance and regulatory framework governing securities exchanges. The course aims to give students an excellent foundation for their careers in finance or related fields.

What are capital markets?

Businesses and entrepreneurs are skilled at making money but also need it to grow. On the other hand, investors have cash that they would want to see grow.

Capital markets make effective money transfers between the two parties possible. It plays an important role in the long-term expansion of a market-based economy.

While just 8.4 crore accounts were recorded in 2022, the number of Demat account holders in India has increased dramatically, reaching 11 crore accounts in January 2023. Yet with these enormous sums, just 3% of Indian households are thought to participate in the stock market actively.

Capital markets increase an economy’s efficiency. Capital markets function as a single center that streamlines these transactions rather than forcing investors to look for venues to put their money and companies to find individual investors.

Why is the Capital Market Course from an IIM beneficial?

Improve your financial knowledge: You may thoroughly grasp financial markets, investments, and securities by taking a capital market course. Using this information, you may handle your money more skillfully and make smarter financial decisions.
Enhance your employment prospects: A course on the capital markets might be a useful addition to your CV if you’re interested in a job in finance. It might demonstrate to potential employers that you have a unique skill set and are dedicated to your professional growth.
Improve your critical thinking abilities: Investing demands analytical thinking, risk management, and decision-making, and by taking a capital markets course, you may improve these critical thinking abilities, which are useful in all facets of life.
Boost your confidence when investing: For many people, investing may be daunting and scary. A capital market course can provide the information and resources to make informed investments and reach your financial objectives.
Learn from professionals in the field: Several capital market courses are instructed by knowledgeable members of the finance sector. This implies that you’ll pick the brains of individuals with relevant expertise who can offer insightful commentary and sound counsel.
Be abreast of market trends: A capital market course can assist you in staying current on the most recent trends and developments. The financial markets are continuously changing. You can stay competitive and make wise investment selections with this knowledge.

Why Choose IIM for Capital Market Course?

A thorough introduction to corporate finance, valuation and modeling, equity research, investment banking, risk management, corporate banking, digital banking, Treasury operations, and fintech will be given to mid-level management professionals through this program.

Several facets of capital markets and financial services will be covered in the course. Candidates will have access to the campus immersion at IIM Lucknow at the beginning and conclusion of the program, and each course module will have live virtual instruction.

IIM Lucknow will present six courses, while Imarticus Learning will provide one in fintech. The curriculum will also include simulations and projects in addition to leadership masterclasses from knowledgeable business professionals in the Financial Services industry.

The course will have two batches every year and last for a month. The campus immersion program will last six days, targeting high-performing mid- and senior-level management professionals nationwide from the financial services industry.

What are the career prospects after doing a capital market course from IIM?

If you are planning to join the capital market industry, then there are several things that you should know. The IIM capital market course will provide information about how the sector works, who is involved, and what jobs it offers.

It will also help you understand what makes a successful career in this field so that you can make an educated decision when choosing your future profession.

Companies’ salary packages depend on their size, location, and industry segment (finance vs. retail). According to AmbitonBox, the typical income in the stock market ranges from around 2.0 lakhs for a customer service associate to 2.5 lakhs for a stock trader.

Conclusion

The IIM stock market course is the best alternative for those who want to impact the capital markets. Experts have designed it and provides you with a thorough understanding of this field. This course will give you an edge over your peers as it gives you hands-on experience working behind the scenes in this sector.

The IIM capital market course is a worthwhile investment in yourself if you want to take control of your financial destiny and make wise investment decisions. So why not enroll in a capital market course at an IIM now to take the first step toward a lucrative career in finance? You’ll appreciate it in the future!

Ways CFOs Can Influence Strategic Decisions in a Company

Posted on April 12, 2023April 5, 2024 by Imarticus Learning

Gone are the days where CFOs were mere onlookers to the company’s decisions. The Chief Financial Officer’s (CFO) role has expanded beyond accounting and financial reports to incorporate them into decision-making and strategy.

The financial expertise of CFOs gives them a unique insight and allows them to formulate data-driven strategies. Their knowledge of the economy and financial market can make or break a company.

So, how do CFOs impact strategy and business decisions? Find out below.

The role of CFOs: An overview

The Chief Financial Officer is responsible for managing the accounting and finance departments of the company. The success of companies in rapidly evolving economies depends on how much importance they give to financial data. As a result, the role of the CFO has evolved beyond accounting responsibilities.

The modern CFO is a financial expert, strategist, analyst and driver of change. They guide stakeholders through the effects of business decisions on the company’s financial health.

The tasks of a CFO include:

Creating financial reports and balance sheets
Maintaining and analysing transactional data such as sales and expenditure
Accounting and formulating budgets
Tracking and reviewing company stocks and assets
Being part of decision-making and strategic planning
Estimating profits and risks of business ventures
Complying with finance guidelines and tax policies
Incorporating state-of-the-art technologies to aid in the accounting and analytics process

6 ways CFOs influence strategic planning and decision-making

The various ways in which CFOs impact the decision-making and strategic planning process of the company are as follows:

1. They align financial targets with company goals

As financial leaders, the CFO’s contribution to achieving company targets is invaluable. CFOs consider the company’s goals while formulating economic policies and targets.

They fine-tune strategies to improve their chances of success. It provides a concrete path for the company to achieve its objectives and minimises unnecessary risk.

2. They convert numerical data into meaningful insights

Using accounting data to draw notable inferences is one of the key strengths of a CFO. They turn numbers from transactional data, cash statements and balance sheets into reports providing insights into the company’s financial health.

These insights can help formulate strategic plans for the sales and operations process. They can catch faults in the financial side of the business and propose ideas to amend them.

3. They analyse the financial aspects of business proposals

Traditionally, the directors and shareholders of the company would inspect business proposals before their implementation. Emerging CFOs, with their expertise in accounts and finance, now adopt a more dominant role in the decision-making process.

CFOs don’t only think about reducing costs and saving money – they also prioritise increasing company revenue. They examine proposals from a financial standpoint, identifying possible potholes and risks.

4. They use intuition and experience to make realistic decisions

Ideas are the engines that power innovation in business. It is easy to get carried away and set unrealistic expectations while brainstorming ideas for new business ventures.

This is where CFOs play a pivotal role.

Since their inputs are strictly based on data and accounts, CFOs can make suggestions from an unbiased perspective. They also use their experience to choose the most appropriate metrics while planning and strategising. The CFO is a voice of reason and helps the company make realistic and fool-proof strategies.

5. They know where to allocate resources to get optimum results

Resource allocation is one of the main areas where CFOs can help. CFOs use analytical and accounting skills to determine the best way to utilise financial and human resources. This enables the company to maximise profits and minimise expenses while maintaining a healthy profit margin.

6. They use technology to plan strategies for the future of the company

Technological advancements in data analytics and management allow CFOs to foretell the company’s future. CFOs use reports generated by forecasting tools like ERP, financial modelling and big data analytics to plan business expansions.

Forecasting also helps them mitigate risk and anticipate future hurdles the company might face. It enables them to add value to the team and helps companies achieve their financial goals.

Conclusion

CFOs are no longer the cynics of the company. Their financial expertise and leadership skills make them key players in the decision-making process. They can use advanced technological tools to make insightful reports and help create sustainable plans for the future.

Are you looking for a chief financial officer course to start your finance career? If yes, the Postgraduate Certificate Programme for Emerging CFOs by Imarticus is just the course for you. This IIM Indore finance programme teaches core accounting and financial technology concepts with top-notch leadership and strategic planning skills.

Head to Imarticus Learning today to gain in-demand skills that make you job-ready.

Debunking Top 5 Myths About Affiliate Marketing

Posted on April 12, 2023April 2, 2024 by Imarticus Learning

Throughout history, technology has played a crucial role in fueling the growth of businesses. In recent years, it has opened up new possibilities for all industries and niches, propelling many brands towards success. Companies that recognise the power of technology and take steps to leverage it have a significant advantage over their competitors.

Many businesses have successfully transformed their WordPress sites into mobile apps without requiring any coding skills. There are numerous other examples of businesses harnessing the power of technology to drive growth, which can be easily observed in our surroundings.

Affiliate marketing is another prime example of how technology connects businesses and customers globally, enabling merchants to expand their networks and allowing Affiliate Marketers to earn additional revenue.

What is affiliate marketing?

Affiliate marketing is performance-based marketing that allows individuals or businesses to earn a commission by promoting another company’s products or services. It is a mutually beneficial arrangement between merchants and affiliates, where merchants get more exposure for their products, and affiliates get a commission for promoting those products.

In affiliate marketing, the merchant provides the affiliate with a unique link or code that tracks the affiliate’s referrals to the merchant’s website. Whenever a visitor clicks on the affiliate’s link and makes a purchase, the affiliate earns a commission. The commission can either be a percentage of the sale or a flat fee per referral.

Affiliate marketing is a popular way for social media influencers, website owners and bloggers to monetise their online presence. By promoting relevant products to their audience, affiliates can earn a commission without having to create or manage the products themselves.

One of the advantages of affiliate marketing is that it is a low-risk business model for merchants. They only have to pay commissions to affiliates when a sale is made, so they do not have to spend money on advertising that may not result in a sale. Additionally, affiliates can help merchants reach a wider audience and drive more traffic to their websites.

However, many myths surrounding affiliate marketing prevent people from taking advantage of this lucrative opportunity. In this blog post, we will debunk the top 5 myths about affiliate marketing.

Myth #1: Affiliate marketing is a scam

One of the biggest myths about affiliate marketing is that it is a scam. Affiliate marketing is a legitimate business model many companies use to increase their sales. In fact, many large companies such as Amazon, eBay, and Walmart have their own affiliate programs.

Myth #2: Affiliate marketing is easy money

While it is true that affiliate marketing can be a lucrative business, it is quite challenging. Successful Affiliate Marketers put in a lot of time and effort to promote products and build a strong audience. They also need to stay up-to-date with the latest trends and techniques in digital marketing.

Myth #3: Affiliate marketing is only for experienced marketers

Another myth about affiliate marketing is that it is only for experienced marketers. While it is true that experience can be helpful, anyone can learn how to become a successful Affiliate Marketer with the right training and tools. Many affiliate programmes provide resources and support for beginners, and many online courses and tutorials are available too.

Myth #4: Affiliate marketing is only for bloggers

Another common myth about affiliate marketing is that it is only for bloggers. While it is true that many bloggers use affiliate marketing to monetise their blogs, affiliate marketing can be used by anyone with an online presence. This includes social media influencers, YouTubers, and even email marketers.

Myth #5: Affiliate marketing is a get-rich-quick scheme

Finally, another myth about affiliate marketing is that it is a get-rich-quick scheme. This is simply not true. Although earning a substantial amount through affiliate marketing is possible, it does not provide shortcuts to quick money. Careful research, planning and innovative content make an Affiliate Marketer successful.

Conclusion

In conclusion, affiliate marketing is a legitimate business model that can be a great way to earn money online. With the right training, tools, and dedication, anyone can become a successful Affiliate Marketer. However, it is important to be aware of the myths surrounding affiliate marketing and to approach it with realistic expectations.

If you’re looking to kickstart a career in affiliate marketing, Imarticus Learning has the perfect digital marketing course for you. This comprehensive programme is designed to equip you with the essential knowledge and skills needed to succeed in the field. Take advantage of this incredible opportunity – enrol in the course today and get certification in digital marketing.

Which are the best data analytics courses that offer placements?

Posted on April 12, 2023April 4, 2024 by Imarticus Learning

Data analytics is a critical aspect of the modern business landscape. The ability to process, analyze and extract meaningful insights from large amounts of data is essential to drive business growth and profitability.

Data analysts should not be confused with data scientists. Although data scientists and analysts both use data, the things they do with it vary. Business executives are assisted in decision-making by data analysts who use data to answer predetermined questions.

According to the US Bureau of Labor Statistics, analysts will have 23% more job opportunities between 2021 and 2031, a rate much higher than the country’s anticipated average employment growth of 5%.

As a result, the demand for skilled data analytics professionals has grown in recent years. If you want to build your data analytics career, selecting the top data analytics courses with job placement is essential.

What is Data Analytics and Its Importance?

Data analytics works to examine raw data to extract valuable insights. It involves using computational and statistical techniques to identify data patterns and trends. Data analytics is critical to businesses to make informed decisions and optimize processes.

Data analytics aids in the discovery of trends, correlations, and patterns that may point to the fundamental causes of your performance.
Data analytics is more than simple math and graphs. It involves comprehending your target market, foreseeing their wants, and designing your goods and services to satisfy those demands.
Data analytics is more crucial than ever in the data-driven world of today. Businesses may improve their bottom line and gain a competitive edge by using data analytics by making data-driven choices.
Businesses may streamline processes, save expenses, and boost revenue by adopting data analytics. They can spot new chances for development and innovation.

The Growing Demand for Data Analytics Professionals

Data analytics courses with job interview guarantees are in greater demand each year than there are qualified candidates to occupy those positions.

According to estimates, there are currently 97,000 open positions in data analytics in India alone per year. The need for data analytics has resulted in a significant 45% growth in jobs in the Indian industry.

Due to the steep learning curve and high skill set requirements in the area, there is a growing gap between the need and supply of these individuals. The education and training required for these jobs have begun to receive more attention and momentum in India.

How to choose the right data analytics course for job opportunities?

If you’re looking for data analytics and data visualization courses, there are some essential things to consider before deciding.

Here are some essential factors that you should keep in mind:

Check if the institution is accredited and has a good reputation. This ensures that the course meets the required standards and is recognized by employers.
Look at the curriculum and course content. Ensure the course covers fundamental statistical analysis, visualization, and data mining.
Consider the quality of the faculty and teaching staff of the quantitative analysis courses. Look for experienced teachers with the necessary qualifications and experience in data analytics.
Look for courses that have connections and partnerships with the industry. This will provide you with real-world experience and networking opportunities.

Considering these factors, you can find a data analytics course that’s right for you and can help you achieve your career goals.

Launch Your Data Science Career with Imarticus Learning – Become an Expert in Analytics Today!

Are you aiming to become a pro in analytics and data science? Look no further than the comprehensive course from Imarticus Learning!

With this curriculum, which guarantees job interview opportunities, you’ll learn how to create analytical models to improve corporate results. This curriculum is ideal for anybody wishing to launch their career in data science, whether you’re a seasoned professional or just getting started.

As you progress through this program, you will get practical expertise with Python, SQL, data analytics, Power BI, and Tableau while learning about the real-world applications of data science and analytics. With these abilities, you’ll be well-equipped to work in the developing field of data science and analytics.

Also, this curriculum includes a job interview guarantee that allows you to get hired by the 500 top-tier partner companies actively seeking machine learning and artificial intelligence specialists.

Conclusion

The expansion of data analytics and data science occupations is driven by the increasing digitization of Indian businesses and the expanding footprints of global firms. The demand for experts who can gather, analyze, and visualize enormous volumes of data is always increasing rapidly.

Therefore, data analytics is a critical aspect of the modern business landscape, and the demand for skilled professionals will only increase in the coming years. The correct data analytics course is essential to getting the necessary training and skills to succeed.

Join the Imarticus Learning course today for this fantastic chance to launch your data science career!