Planning Successful Ad Campaigns: Dos and Don'ts

IIT digital marketing certification course

Digital marketing is taking precedence in today's world due to the increasing importance of digital technologies and the internet. According to reports, a person spends about 401 minutes every day. With so much time being spent online, it is obvious that the digital promotion of goods and services can lead to greater visibility. 

Digital marketing offers several advantages over traditional marketing methods, including cost-effectiveness, precise targeting options, and real-time data analysis. Digital marketing provides businesses with the ability to measure and optimize their campaigns' performance in real time, enabling them to do media planning efficiently to make data-driven decisions to achieve their marketing goals. 

If you are planning on laying out a successful digital marketing plan for your business, here is a comprehensive guide of the dos and don’ts that you must keep in mind. Read on to know more!

Dos and Don’ts of Digital Marketing Campaigns

A career in digital marketing is booming since industries of all sizes heavily rely on this form of marketing for their promotion. Digital marketing professionals can work in a variety of roles, including SEO specialists, social media planning specialists, content marketers, email marketers, and digital marketing managers. A lot can go wrong if these professionals do not use the correct techniques to acquire new customers. 

Here are the dos and don’ts that any digital marketing professional should follow to generate successful digital marketing campaigns:


  • Keep posting content regularly. Remember that consistency is the key to being noticed by potential customers. Consistency helps to build a strong brand identity, which is the foundation for successful digital marketing. A consistent brand message across all digital channels helps to establish trust and credibility with your audience.
  • Knowing your competition is essential for successful digital marketing because it allows you to identify opportunities, stay up-to-date with industry trends, and differentiate your brand from others in your niche. Knowing your competition might also help you identify where you are possibly going wrong and what can be done to fix it.
  • Personalisation helps in remaining relevant to your audience for a longer period of time. Personalisation can help establish a deeper and stronger connection with customers. 

You can begin by using the customer's first name in personalised messages and emails. It is important to collect relevant customer information to create a targeted digital marketing strategy that is tailored to their specific needs and preferences. 

  • Have an easy-to-use website that works well both on a computer as well as a mobile phone. Improving the user experience, which in turn can lead to higher engagement, longer time on site, and increased return visits.
  • Generating engaging content is the key to customer conversion because it captures the attention of potential customers and keeps them interested in your brand. Remember that search engines promote websites that publish engaging and high-quality content by placing them on top. 

By incorporating targeted keywords, providing valuable information, and producing shareable content, you can improve your search engine rankings and attract more traffic to your site.


  • Do not make the mistake of sending too many emails to your clients. When a company engages in spamming, it can damage its brand reputation by annoying potential customers and causing them to associate the company with spam. Hence, remember to find a sweet spot between sending too many unnecessary messages and just the right number of messages to your clients.
  • SEO is a crucial aspect of digital marketing, and it is essential to use effective tactics to improve your website's ranking in search results and increase organic traffic. Do not miss out on the latest trends in the SEO industry, as they frequently change over time. Keeping abreast of these trends is essential to ensure that your SEO strategy remains effective and continues to deliver results.
  • Customer experience plays a significant role in providing better service to customers. Ignoring what your customers have to say can hamper the quality of your service or product. Companies that prioritize customer experience can differentiate themselves from competitors by providing exceptional service and building a strong reputation for customer satisfaction.
  • Do not forget to update your website from time to time. To keep your website updated, it is essential to regularly upgrade it with the latest trends. This involves posting new content, providing comprehensive information, and maintaining consistent quality throughout the website. This way you can ensure that your website remains relevant and engaging to your target audience.
  • Do not forget to track your data through Google Analytics. Tracking and measuring your digital marketing progress is essential to optimizing your strategy and achieving your goals. Without data, it can be challenging to know which tactics are working and which ones are not, leading to wasted time and resources. 


One must not forget that the media planning and digital marketing industry is highly competitive and needs constant skill-upgradation. If you want to have a career in digital marketing, consider enrolling in postgraduate program in digital marketing. 

This program provides a comprehensive curriculum designed to establish a strong understanding of customers, develop effective marketing strategies, make informed business decisions, and implement business plans to achieve organizational objectives. This course is apt for professionals who want to make significant contributions to their organizations through new-age marketing. 

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