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Tag: Digital Marketing Career

How to use a chatbot in your digital marketing training?

Posted on by Imarticus Learning
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Are you looking for digital marketing training? If so, do you know what a conversational bot is? Perhaps you’ve heard of them but don’t know exactly what they’re for. Or even have the idea that they are only useful for large companies. Not at all, a conversational bot is also useful for small and medium-sized companies, in fact, for all those online businesses that are interested in serving their customers and potential buyers 24 hours a day. Interesting, isn’t it?

If you are interested in getting a digital marketing certification, stay tuned. In this article, we tell you how this type of technology will help you increase your conversions.

best digital marketing coursesIn addition, you can continue to expand your knowledge with the digital marketing course online. You will learn how to use the digital tools at your fingertips to position your brand online.

Conversational bot for web

A conversational bot or chatbot is used to provide assistance to users of your products. In fact, there are already many e-commerce companies that already have this type of virtual assistant, even on their social networks.

As you can see, you can integrate a conversational bot into your different communication channels. This way you can provide complete assistance. Do a quick search, you will see that there are lots of different software that offer this type of service. Moreover, no programming knowledge is required.

This type of technology is designed so that you can easily have your own bot. Through an easy interface, you can build the expected conversation with the virtual assistant. You can solve frequently asked questions, offer additional information and even generate leads.

For each type of purpose, experts differentiate between two types of chatbots. Let’s take a look at them in the following section.

Differences between chatbots

Depending on the use we want to give to our conversational bot, we should look for a certain type of bot.

If the function of your bot is simply to answer simple questions, then you only need to build a simple, question-answer-based argument. This type of bot is called Dumb Chatbots, and tech experts recommend it for small businesses.

But if your online shop has a wide reach, you may need something more complex. There are Smart Chatbots, which, as the name suggests, are intelligent technology. That’s right, we’re talking about artificial intelligence (AI).

Specifically, a conversational bot makes use of machine learning, a type of AI capable of recognizing different contexts throughout the conversation, understanding synonyms, and even learning. These types of bots are aimed at larger companies, with a wide range of services and perhaps a more varied audience. Go ahead and update your online shop with this type of technological advance.

Benefits of implementing a chatbot

This web support can help you to enhance and improve many aspects of your company and website, let’s take a look at some of them:

  • Increased sales
  • Increased customer retention
  • Increased conversion
  • Increased brand reputation
  • Increased customer satisfaction

Conclusion

You already know the benefits that the implementation of a chatbot can bring to a website and a business. What are you waiting to learn how to implement a chatbox? At Imarticus we offer you a Digital Marketing program where you will get all the tools and knowledge to carry a successful carrier. Visit our website to learn more.

SEO Secrets: Web Crawlers are smarter than you think

Posted on by Imarticus Learning
Reading Time: 3 minutes

A web crawler, also deemed as a spider, is a bot operated by search engines like Bing and Google to index website content all around the Internet so that the said websites appear in search engine results.

This software program is operated by scanning sites, reading the site content in order to generate the entries for the search engine index.  Website crawlers are used and operated by all search engines and are typically known to work on content submitted by site owners themselves. 

A website is usually optimized by applying a search algorithm to the data found by web crawlers and doesn’t have free reign. As per the Standard for Robot Exclusion (SRE) web crawlers are dictated by the “rules of politeness”. Due to these prerequisites, a crawler can source information from the respective server to determine the files that may or may not be read, and which files to exclude from being submitted into the search engine index. Crawlers abiding by the SRE cannot bypass firewalls, which were implemented to protect the privacy rights of the site owners.

Another specialized algorithm set by the SRE enables the web crawler to create search strings of keywords and operators, in the order built onto the search engine index of websites and pages to aim in future search results. 

Benefits of Using a Website Crawler?

A website crawler goes through sites for a search query and develops a database of search strings, which helps a user find what they are looking for in the SERP (Search Engine Results Page) in a matter of minutes. These search strings are mainly keywords and operators that happen to be the search commands, which are used and are archived per IP address usually.

This database is further uploaded into the search engine index for an information update, which aids in the accommodation of new sites and currently updated site pages to ensure equal and relevant chances.

Seven Things That Make a Web Crawler Worth it

  1. It is scalable– A crawler’s performance curve will be subject to change, the more a business grows. A good site crawler should not slow you down in the process and be open to expansion.

  2. It is transparent– There should not be any unwanted hidden cost for your web crawler and you should know what you are paying exactly. 

  3. It is reliable– A site that stays static stays dead. It is prone to undergo changes regarding updating, adding, and redesigning the layout. To monitor said changes, and efficiently update its database is a characteristic feature of a good web crawler.

  4. Anti-crawler mechanisms– All good web crawlers are required to function within the limits defined in the SRE to protect the privacy of the site. 

  5. Data delivery– If you want to view a particular format of the collected information of the website crawler, go for one that is capable of viewing multiple formats.

  6. Support– Make sure the website crawler has a good support system that frees them from needless stress when things might go downhill.

  7. Data quality– Make sure that the software you ultimately choose is capable of clearing up all unstructured data and can present it to you in a legible manner.

How are SEO and Web Crawlers Related?

Web crawlers essentially go through your website and check whether the web page meets all the metrics required so that a search query can be answered. These metrics would include proper structure, hyperlinks, keyword optimization, and more.

If the tests are passed, Google will index your website as one of the top results. Hence, it is important that your web page allows crawlers to go through your website. Certain things that can block crawlers are broken links, poor keyword optimization, etc. SEO aids web crawlers and helps your site to get indexed.  

 Conclusion 

Site crawlers have been prevalent since the early 90s ever since the age of the internet. New website crawlers are popping up daily, making the market ever-expanding. Therefore, it is tough competition, and developing a new website crawler is a challenging feat.

However, it is interesting to learn nonetheless and can be easily mastered with any top-tier SEO course online or a Digital Marketing course.

best digital marketing courses in IndiaA Digital Marketing Certification will not only give you the knowledge and upgrade your skills but will also provide you with endless opportunities to chase.

8 content marketing trends you need to know

Posted on by Imarticus Learning
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8 content marketing trends you need to know

Do you want to create a content strategy that stands out from the crowd? Are you interested in obtaining a HubSpot content marketing certification? Here is an interesting summary of the top 8 content marketing trends you need to know.

Automating mobile marketing

Mobile devices now account for over 50% of all internet traffic. It’s no longer enough to just include mobile in marketing efforts; we need to go mobile-first.

So, don’t forget to include a mobile marketing automation strategy in your 2022 marketing plans, which collects information about your audience (such as location, browsing behavior, and device type) and uses it to generate automated content flows (SMS updates, push messages, discount coupons, etc.).

Workflows that are event-driven

Email marketing workflows used to be a sequence of emails that began when a user matched a set of criteria and delivered periodic notifications.

In contrast, in event-focused workflows, we begin with an event (for example, a brand-hosted webinar) and plan before and subsequent emails to promote attendance and participation with the material.

Inbound marketing is still thriving

A top trend in marketing, Inbound marketing, second only to short-form video, will have plenty of marketers investing in it by 2022, according to Hubspot’s Not Another State of Marketing Report 2021. Many of the marketers, almost above 80%, will want to keep or expand their investment in this technology.

It’s also worth noting how inbound marketing has evolved conceptually over the last few years. The underlying principle (engaging users rather than directly targeting them) stays the same, but we’re moving away from thinking of the customer experience as a conversion funnel and toward using the flywheel model, in which the many stages flow back into one another.

Account-based marketing: segmented and IP-delivered content

Account-based marketing combines real-time ad purchasing with IP-based targeting to produce a very precise, real-time marketing strategy. The campaigns that result are low-budget since they only reach a limited number of people, but they target exactly the people we want. Only experts from the firms you’re interested in receiving the content, which is separated based on IP addresses.

Three of its most important applications are as follows:

– Expansion: after you’ve established relationships within a firm, ABM may be a powerful tool for expanding your business into other departments and divisions.

– Nurturing: Instead of depending solely on email marketing to nurture current clients, you can utilize ABM to show nurturing content on your website.

– Client acquisition: ABM has a lot of room to grow. All you have to do now is make a list of the businesses you want to target and tailor content to each of them.

Programmatic advertising is becoming more prevalent.

One of the most popular and successful techniques for businesses is programmatic advertising. Amazon entered the programmatic advertising market in 2018 and, together with Google and Facebook, became a big participant in the online advertising sector.

Prioritizing the privacy of users

For internet users, privacy has become a top priority. We want to be connected, but we don’t want to be linked at any cost. As a result, businesses have begun to place a premium on user privacy while developing new products. Apple and Google have both taken major measures to limit cookie monitoring, and we predict that user data privacy will become more important in the future years.

Marketing that is focused on people.

From customer-centric to human-centric marketing, the paradigm is shifting. We no longer consider our audience to be merely customers, but rather as participants in a growingly intimate connection. To take a human-centric approach in our firm, we must first ask ourselves the following questions: – – – What can the company’s employees accomplish?

– What are the human consequences of our corporate decisions?

– How can we add value to those with whom we collaborate?

Metaverse’s arrival

The announcement that Facebook’s parent firm, Facebook Inc., will be renamed Meta, in allusion to the metaverse, was one of the most talked-about stories of 2021. The metaverse is a virtual digital environment where 3D avatars may do many of our regular tasks. 

Conclusion

If you are interested in learning more about the market trends that exist today, visit our website and discover how here at Imarticus you can get a HubSpot content marketing certification by assisting our digital marketing classes and attending our digital marketing course with placement.

Digital marketing transformation trends every SEO professional should be ready for in 2022

Posted on by Imarticus Learning
Reading Time: 3 minutes

Cloud systems are predicted to become increasingly important, as well as hyper-personalization and data integration. In addition, influencers and content creators will play an increasingly important role in driving e-commerce success.

According to a study, 80% of large international companies accelerated their digitization in 2020 and 2021. Against this backdrop of transformation, 2022 will be key in the consolidation of disruptive digital trends, especially in areas such as technology and marketing, which in 2021 experienced major changes with the increased demand for cloud services and the exponential use of e-commerce platforms. In this sense, the meaning of cloud architecture and new user experiences will no longer be a mystery to everyone.

Global business strategy

  • We have been talking about mobile-first for a long time and it has been proven that companies that followed this principle were more prepared. The physical channel will continue to be essential in the future, but all companies will have to have a clear digital strategy and implement it at the same level because the user will not differentiate between the two worlds, expecting a one-channel experience.
  • New user experiences are here to stay. Users have changed many behaviors because of confinement and other restrictions, many of them having to do with digital. These kinds of changes in the way users behave digitally tend to have a knock-on effect – improved usability, more users – and a knock-on effect on the market – players who have not adapted will have to transform.
  • The choice is no longer “cloud or no cloud” but which provider and how we define the architecture. The advantages of having flexible and scalable systems have been demonstrated in 2020 and 2021.

    Telecommuting, mass meetings, large file sharing, collaborative working, the boom in traffic, and e-commerce have all been more easily achieved in companies where cloud computing was a reality. At the very least, companies will have to move towards hybrid architectures that give them greater flexibility and scale than ever before.

SEO, marketing, and user acquisition

  • Adapt to the user (experience and content). It is essential to adapt to the user’s needs. A content strategy satisfies and solves the demands and problems that users search for in search engines. In addition, user experience, together with the loading speed, is a critical aspect when it comes to activating a positioning strategy. In 2021 Google activated a new way of evaluating user experience on the Core Vitals website, which has become a new ranking factor.
  • New” formats. Users are increasingly making use of new formats such as audio, through Voice Search. It is necessary to adapt content strategies to these formats.
  • Synergies with other channels. Being aware of the synergies between channels, it is essential to take advantage of all the benefits that one channel can give to another. For example, in 2021, influencer strategies reigned supreme, helping to better position brands through the generation of links (link-building).

User experience and web

  • Shoppertainment. Influencers and content creators are playing an increasingly important role in driving the success of online commerce. Social media live streaming is gaining more and more weight in brand sales, which is leading to an increase in job creation around influencer marketing, especially since the COVID-19 crisis.
  • Data-driven creativity. Big Brand Awareness creative campaigns are in the doldrums and 100% online conversion-oriented creative is becoming increasingly important. Thanks to technology, creatives have more information than ever about the audiences to be impacted, so it is within their reach to think of creative campaigns that are practically personalized for each target, thus increasing sales.
  • Creativity and automation. Although creativity as such is not linked to automation, the speed with which trends and user tastes change makes it necessary to automate creative processes as much as possible in order to produce and carry out changes in a more agile and efficient way.

Conclusion

At Imarticus we welcome you to explore our SEO Course and online digital marketing courses that increased demand for cloud services and the exponential use of e-commerce platforms.

Content Marketing: The Key to Customer Acquisition

Posted on by Imarticus Learning
Reading Time: 2 minutes

It’s never been easier to market your service or business. Social media, blogs, and email marketing are all great ways to connect with potential customers. But you can’t forget about content marketing! Content marketing is a way of creating compelling and valuable content that will attract the attention of potential customers.

This blog post will look at how using content marketing in your customer acquisition strategy will help you grow your business.

  What is content marketing?

  • Content marketing is a form of digital communication used to communicate value and engage with their target audience.
  • You can deliver the content in many forms, such as text, video, or audio files. However, the most common type is blog posts (like this one!).
  • Content usually gets shared on channels like Facebook and Twitter, which helps you reach more people.
  • It works well for customer acquisition because it’s all about creating useful, interesting information that people want to share with their friends.
  • The more your content is on social media channels, the better chance you have of getting new customers through word-of-mouth referrals or SEO (Search Engine Optimization).

The importance of quality content

  • Quality always trumps quantity, no matter what you’re doing. That is especially true in the content marketing world, where it’s essential to produce top-notch posts and articles engaging for your readers. 
  • The posts should always be attractive, informative, and engaging. You want to make sure individuals are reading your content instead of scrolling past it. 
  • A common mistake is too much focus on selling in the blog post when you write about why something can benefit them without directly selling. 

 Tips on how to create engaging, high-quality content 

Content marketing is an ongoing process and requires a lot of time and effort. You have to constantly make new blog posts or articles to keep in touch with your customers!

  • Try making it fun by reaching out to influencers, guest blogging on other blogs, or even interviewing someone in your industry to get them talking about you. 
  • Ensure that the blog post is easy to read by using short paragraphs and bullet points when necessary. 
  • You also want it to be “scan-able” to quickly pick out what they are looking for without going through the whole post.

Common pitfalls in content marketing campaigns 

Not having a specific goal for your content marketing campaign is the number one pitfall. You need to set goals that can help measure whether or not people are finding the content helpful. You should also avoid sales too much because it will drive people away from your blog. You can use a little bit of selling if you’re writing about something that interests them, but it shouldn’t be the main focus!

Explore and Learn with Imarticus Learning

Digital Marketing course provides students with a practical understanding of Digital Marketing ideas. This program takes a collaborative approach that emphasizes several capstone projects, career readiness skills, and guaranteed job interviews. This Hubspot content marketing certification will prepare students to start or advance their career in the Digital Marketing field from beginning to end.

Some course USP:

  • This best digital marketing course is for students with placement assurance to aid the students in learning job-relevant skills. 
  • Impress employers & showcase skills with a digital marketing certification course recognized by India’s prestigious academic collaborations. 
  • World-Class Academic Professors to learn from live online sessions and discussions.

Contact us through the chat support system or visit Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon training centers. 

Top 5 digital marketing strategies to skyrocket your website traffic

Posted on by Imarticus Learning
Reading Time: 2 minutes

If you are in the marketing industry, You must not be unknown from the realms of digital marketing. It is an umbrella term for different types of marketing that use digital technologies to communicate with customers and prospects. This blog post will cover five powerful digital marketing strategies that can get implemented today to help skyrocket your website traffic!

Successful marketing in today’s digital world requires a comprehensive and dynamic web presence that reaches the right audience, drives targeted traffic to your website, and convinces visitors into converting. It is where leading-edge SEO (Search Engine Optimization) comes in: it helps you increase rankings on search results pages by using best practices, including content writing, on-page optimization, link building, and technical SEO.

Here are five critical tips to help you create an effective digital marketing plan to skyrocket your website traffic.

Social Media Marketing

It is crucial to have an active social media presence, including Facebook and Twitter accounts, and have a well-designed website with share buttons for each site page. Make sure you engage with customers on these platforms by responding quickly and being transparent about who you are – this builds trust and can help convert leads into customers.

Email Marketing

Another critical element of a successful digital marketing plan is email marketing. It involves collecting the contact information of potential and current customers through an opt-in form on your website, then sending them periodic emails that include valuable content such as blog posts, infographics, eBooks, or case studies.

Paid Search (PPC)

Paid search is a form of online advertising that allows you to place ads on third-party partners’ websites, such as Google and Yahoo!. When one types a keyword related to your business into one of these search engines, they will see your ad as a result. Paid search can be an effective way to reach new customers and drive traffic to your website.

Conversion Rate Optimization (CRO) 

It is the process of improving the percentage of visitors who take the desired action on your website, such as filling out a contact form or making a purchase. CRO includes tactics like A/B testing, user experience design, and lead capture forms.

Video marketing

 Video marketing is one of the most powerful digital marketing tools out there. It can help you skyrocket your website traffic and reach a wider audience. Creating videos relevant to your target market can attract more visitors to your website. You can also use videos to promote your products or services and increase sales.

By incorporating these five digital marketing strategies into your overall plan, you can create a powerful web presence that will help you increase website traffic and convert more leads into customers.

Become a Digital Marketing Pro with Imarticus Learning

Our Digital Marketing course provides students with a comprehensive and in-depth understanding of Digital Marketing concepts in a more practical scenario. This Digital marketing training offers a highly collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews.

Course Benefits for Learners:

  • Students develop a deep understanding of marketing concepts, including SEO, Content, Social, Paid Media, and ORM. 
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Impress employers & showcase skills with digital marketing courses recognized by India’s prestigious academic collaborations.

Contact us via the chat support system, or drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.

Efficient digital marketing strategies for your startup

Posted on by Imarticus Learning
Reading Time: 3 minutes

Digital marketing is a critical part of any startup’s strategy, and the sooner you take advantage of it, the better. In this post, we’ll explore some methods for digital marketing that are both inexpensive and effective. The primary step to being successful in digital marketing is understanding your audience.

It means knowing what they want, where they live, how old they are, and more. With proper research on your specific target market, you can create content that will resonate with them using keywords relevant to their interests or location.

What is a digital marketing strategy?

Here is a simple definition. Digital marketing, as the name suggests, deals with digital mediums to promote and sell products or services online. The idea of digital marketing has been around for many years. Still, it’s become increasingly popular in recent times due to its ability to connect businesses with their customers in more appropriate ways than ever before.

Importance of Digital Marketing Strategy:

  1. Increases Brand Visibility

In today’s world, everything is online. A digital marketing scheme allows your business to be visible on various platforms such as Google or Facebook for a specific target audience.

  1. Increases Brand Awareness

With the help of these strategies, businesses can create brand awareness and gain more popularity among their target audience.

  1. Increases Sales

After increasing brand awareness, businesses can now generate leads and build relationships with their target audience. With the help of digital marketing strategies, brands can create more sales than ever before.

Efficient Digital Marketing Strategies for Startups:

Here are a few digital marketing strategies that can help you grow your startup company.

Build a quality website –

  • A good website is the basis of your business and needs to be well designed, easy to navigate, and contain plenty of relevant content for users.
  • It will make it easier for Google bots to crawl through, too, which means more organic traffic.

Utilize social media –

  • Social media is an excellent means to build your brand awareness and connect with potential customers.
  • Creating a business page and regularly engaging with your customers can improve customer satisfaction, generate leads, and increase sales.

Take part in online communities –

  • Connecting online communities is a great way to build your brand and connect with potential customers.
  • By responding quickly, you can resolve any issues before they become significant problems too, which is good for business reputation.

Advertise online –

  • Advertising online is another excellent way to drive traffic to your website, generate leads and increase sales.
  • You can use many different advertising mediums, including PPC, social media ads, and affiliate marketing.

Optimize your website for mobile –

  • The need to have a responsive design is becoming more important as Google emphasizes user experience too.
  • It means that if your site isn’t designed correctly or doesn’t show up well on a mobile device, your rankings will suffer.

Explore and Learn Digital Marketing with Imarticus Learning

 Students can get a highly polished 120-hour curriculum, practical projects, and in-depth study with Digitas as the industry partner and advice from an elite panel of industry professionals making our program the best Digital Marketing course online.

best digital marketing courses in India

Some course USP:

  • This best digital marketing course to aid the students in learning job-relevant skills. 
  • Impress employers & showcase skills with digital marketing training recognized by India’s prestigious academic collaborations. 
  • World-Class Academic Professors to learn from live online sessions and discussions.

Content Mareketing Trends – How an SEO course improve your resume

Posted on by Imarticus Learning
Reading Time: 3 minutes

Just like SEO is essential in developing a robust website, it can also help build a resume to catch the recruiter’s attention. There are a considerable number of factors that are common between building a website using SEO and developing a resume. Therefore, individuals can consider opting for an SEO course, such as HubSpot content marketing certification, as it provides considerable ideas about how to employ SEO to optimize a resume. 

How can an SEO Course Improve Your Resume?

Once you know the correct keywords and get knowledge on how to use them in proper places, it is pretty easy to frame a resume that can grab a recruiter’s attention. Here’s how you can go about it.

 

  • Create an Eye-catching Headline 

 

Similar to a website, an attractive resume will get maximum attention. As in the case of a website, framing an eye-catching headline gets the most clicks and thus increases traffic; formatting a proper headline in a resume can help managers skim through it fast, focusing on pointers relevant to the job role. 

Thus, rather than highlighting employers’ names, highlight job roles to seek attention about previous experiences. On the other hand, if the job roles aren’t impressive, making short paragraphs about job responsibilities is advisable. Additionally, make sure to use correct language while framing a headline to portray the right information. 

 

  • Use Relevant Keywords 

 

A website might contain informative content, but there are chances it hasn’t reached its targeted audience due to poor use of keywords. Similar to this, if a candidate hasn’t used proper keywords in the right places, then the resume might not reach the correct person. 

Nowadays, most recruiters use an applicant tracking system (ATS), and proper use of keywords can help you to pass the machines to reach a human hand. Apart from this, ATS also focuses on relevant context rather than keywords. So, just like a website, it is important to use the keywords in the right context. 

 

  • Add Social Media Profiles

 

A hyperlink to social media in a website helps to boost traffic, reach customers and interact with the audience. It also allows sharing, pinning or liking content. Similarly, a hyperlink to professional profiles from resumes can portray a candidate’s personality, personal brand and industry knowledge.

Most recruiters prefer to look at LinkedIn profiles as it provides relevant information about the candidate concerning certifications, courses, connections, education, and other factors. If you use social media professionally, then it is advisable to link those as well. 

 

  • Include Relevant Hyperlinks 

 

Much like a website, using hyperlinks can be beneficial in a resume. In websites, hyperlinking to a higher authority website can pass link juice to the concerned website to develop its authority. Additionally, a relevant hyperlink will give a reader all-around information about a particular topic, product or service. 

Similarly, hyperlinking to professional websites like GitHub and LinkedIn will portray all-around information about a candidate and help recruiters understand the applicant better. 

 

  • Streamlining the Content Flow Properly

 

It is important to frame a website properly to provide information in a particular order. Similarly, providing information in a correct manner is important in a resume. To know how to frame content properly, candidates can opt for a digital marketing certification course. Except this, any SEO course can provide relevant framing content, including HubSpot content marketing certification. 

best digital marketing courses in IndiaImproper framing of a website provides unarranged information, thus confusing the reader. Also, due to this improper framing, the user experience gets hampered, and the bounce rate increases resulting in a decline in SERP ranking. Similarly, improper resume framing might lead to the rejection of a candidate. On the other hand, recruiters and hiring managers usually first skim the resumes, and if framed correctly, it can attract them, resulting in acceptance.

Benefits of HubSpot Content Marketing Certification

 

  • It teaches the importance of storytelling.
  • Provides details about content marketing.
  • This course helps generate content ideas.
  • Teaches long-term content planning.
  • Provides content creation framework.
  • Teaches how to promote content effectively.
  • Gives information on measuring and analyzing content. 
  • Promotes growth mentality. 

 

Thus, SEO knowledge is handy to produce a good resume, and candidates can opt for a digital marketing certification course to know more about SEO. 

5 digital marketing trends you should react to before it gets too late

Posted on by Imarticus Learning
Reading Time: 3 minutes

According to a report, SEO drives more than 1000% more traffic than organic social media. Another report states that search engines drive around 93% of all website traffic. So, it is evident that digital marketing is quietly driving a significant amount of business worldwide.

But, apart from every digital marketing tactic, some of the most effective marketing tactics responsible for business include visual search, social media marketing, AI-powered optimization, voice search, and programmatic advertising.  

Details about these five most significant digital marketing trends are provided below – 

 

  • Visual Search

 

Visual search is a comparatively new practice, and its popularity is rising significantly. As per Invespcro, 36% of online shoppers agreed that they use visual search for shopping and almost half of them find it more valuable than generic text search. To search visually, users have to upload an image to run a search. In this method of searching, two primary leaders are Google Lens and Pinterest. 

 

  • Google Lens 

 

Launched in 2017, it is an image recognition technology developed by Google. Users can search a whole image or a part of an image to bring up relevant information. Here are the details on how to use Google Lens –  

  • Barcodes: This can be used to find information about a product and places to buy. 
  • Book: Get a synopsis or read reviews about a book. 
  • Building or Landmark: Get information regarding opening and closing hours, facts, etc. 
  • Animal or a plant: Know about the species name, habitat name, and other facts. 
  • Home goods: Locate similar products and places to buy them.
  • Business card: Save address, phone number, and other information.
  • Flyer or Event Calendar: Add event date and time to the calendar.
  • Paintings: Know facts about the painting, artist, and other information.

 

  • Pinterest

 

Visual search through Pinterest recorded a significant rise with the launch of the lens. Users can use a pic to search similar items, places to buy, or view pinboards of related items. Pinterest recorded around 600 million searches and recognizes over 2.5 million products. Since its launch in 2017, Pinterest saw a surge in 140% of lens usage. 

Pinterest added features like – 

 

  • AR Try
  • Pincodes
  • Idea Pins 

 

 

  • Social Media Marketing 

 

According to data, nearly 44.8% of social browsers use social media to know about products. So, the importance of social media to expand business or to reach customers is significant. In this regard, major social media players include Instagram, Facebook, LinkedIn, Twitter, Snapchat, YouTube, and Pinterest. A proper strategy to stand out on social media contains five pillars – 

  • Strategy 
  • Planning and Publishing 
  • Listening and Engagement 
  • Analytics and Reporting 
  • Advertising 

 

  • AI-powered Optimisation

 

Currently, Artificial Intelligence is in a boom. Since its beginning, it has had myriad uses in technology like developing chatbots and content creations. But due to COVID-19, the use skyrocketed across the globe. The PWC survey stated that more than 1000 U.S.-based companies had accelerated their plans towards AI adoption. 

AI can analyze customer behavior and search patterns from social media to boost business. This can help businesses to reach customers better. 

  1. Voice Search

According to Think with Google, 60% of smartphone users have contacted a business directly by using the search result, and about 20% of searches through Google App are done through voice. Hence, this rise in voice search made businesses rethink their business expansion strategy. 

Another study states that about 1 billion voice search takes place every month. Thus, ranking in SERP done through voice search creates a significant impact in business through customer engagement. However, it should be noted that voice searches are typically small, and about 27% of the searches have trigger words like “what”, “easy”, “best” and others. Thus, considering only traditional Google ranking, ranking for voice search is essential. 

  1. Programmatic Advertising 

With the advent of Artificial Intelligence, programmatic advertising is impacting business development. It is a process of automating buying using AI. Expenditure for programmatic advertising has reached around $130 billion globally to cut human labour costs and engage them in more creative and intelligent tasks. Among this huge spending, about 61% comes from U.S.-based companies. 

So, these latest five tips are important when you learn digital marketing, and using them in the present scenario can boost businesses significantly. 

Figure Out the True KPIs That Drive Your Business with Digital Marketing

Posted on by Imarticus Learning
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Key performance indicators or KPIs assist in quantifying the performance of a business and provide essential insights. While they help track financial goals and prepare the company for future opportunities, KPIs also help evaluate marketing solutions and improve customer service.

It would help if you used KPIs to understand what strategy will benefit a company in the digital marketing industry. You can opt for a digital marketing course to learn about the practical use of KPIs. You can choose Imarticus Learning’s Digital Marketing program to land a lucrative job in the field. 

Top 5 KPIs That Will Drive Business with Digital Marketing

KPIs are not the same for every business that uses digital marketing. They change depending upon the type of business and the goals set. If you learn digital marketing, you will identify the KPIs that will ensure growth for a specific business. Following are a few of the most important KPIs that can drive your business. 

 

  • Revenue or Sales Growth

 

You need to calculate revenue or sales growth to understand how well your business is performing. Usually, sales growth is in percentage, and positive growth means the company is thriving. However, you need to change strategies and introduce radical modifications to boost sales and revenue generation if you see negative growth. 

 

  • Revenue Streams

 

It is essential to analyze the revenue streams or income sources. It can help to understand which customers are driving the profit. An accurate analysis of revenue streams can also help with decision-making. If you have the correct information, you can implement the right digital marketing strategies and grow the business. 

 

  • Revenue Concentration

 

In an ideal business, the revenue is not concentrated on one aspect. It comes from multiple clients and is diverse. If you see that the revenue comes from a single client, you need to change the portfolio. If that client stops doing business with you, you might end up losing the entire venture. You can rely on digital marketing to diversify your portfolio and improve revenue concentration. 

 

  • Working Capital

 

Businesses need to figure out a strategy that will help them take on more opportunities and stay afloat. So you need to understand your working capital. It will help you decide where to invest and how to maximise business growth. To calculate working capital, you need to subtract the current liabilities from current assets. You also need to check your current working capital ratio to understand where the business stands. 

 

  • Business Performance

 

Business performance means prioritizing profitability over time. Over time, financial resources will get drained. However, if you analyze all reports, you will understand what is triggering the losses and how you can increase the profits. You can do this by using digital marketing to enhance business performance.  

The best digital marketing course will teach you to recognize the importance of having KPIs to boost business growth. 

Launch a Successful Digital Marketing Career

For a successful career in digital marketing, you will need to choose a course that has an industry-oriented curriculum. You can learn digital marketing from Imarticus Learning and get industry certification.

The institute offers a PG Program in Digital Marketing. You will get to work on four Capstone projects which are based on real business issues.

There are many case studies available for students that prepare them for the industry. The digital marketing course from Imarticus includes multiple interactive sessions and lectures where students can discuss important topics related to the digital marketing industry. 

Imarticus Learning offers the best digital marketing course and guarantees placements. Students can build industry contacts and learn essential job-related skills to launch a rewarding career.