Category: Marketing

Reading Time: 4 minutes

Overview

The marketing research process is crucial for companies to understand the customers’ requirements and the current trends in the market. Companies use this research to collect, analyse and understand the data related to a certain market or industry. Additionally, through this process, companies can know customer preferences, evaluate market size and estimate competition, allowing them to increase popularity and drive growth and success. In this comprehensive guide, we will explore the details of the marketing research process, along with its benefits for companies.

What is Marketing Research?

Marketing research involves an array of activities that aim at collecting information and data to help your company understand its market condition. After gathering market research data, you can influence it to announce or enhance products, boost the customer experience, create an acute marketing position or help manage business decisions.  

Furthermore, the marketing research process emphasises on understanding your target audience, such as their opinions and behaviours. This information helps you assess the performance of the market’s existing products, launch new items and improve the customer’s satisfaction. It can also determine customer observations about your company.

Types of Marketing Research

Primarily, there are two types of marketing research, and each one has its own process. These include:

• Primary Research: Primary research includes collecting information and modifying it as needed. Rather than depending on the earlier conducted research, primary research is done completely from scratch.
• Secondary Research: Already prepared data, collected and published by others are secondary research. It includes research and data reports from government companies, industry trade groups and other organisations. Secondary research is a popular option for many businesses and organisations due to its affordability. 

What are the Benefits of Marketing Research?

The following are the key benefits of marketing research:

• One of the main benefits of marketing research is a better understanding the of market. This helps the company enhance their products and services that are related to the customers.   
• If you know your target customers perfectly, then you can make investments in related business developments, ensuring higher returns on investments. 
• With the knowledge of what fits appropriately in the market, you can stay ahead of your competitors. By influencing the current trends in the market, your company can increase popularity and make a unique position in the market. 

What are the Steps to Conduct the Marketing Research Process?

The following are the steps to conduct the marketing research process effectively.

• Identifying and Defining the Issue: The first step in the marketing research process is identifying and defining the issues. Researchers express the marketing and business issues that need to be addressed. For this, additional information is required to solve the problems. And, it is important to understand the actual research question that needs to be explored. 

On the basis of this analysis, we need to find the missing information. In this process, researchers create primary questions to base the research around it. Thus, it is crucial to define the issue, correctly and effectively.

• Developing an Approach: Preparing objectives or theoretical framework, making analytical models and creating research questions are all part of this process. This also includes recognising the factors that can affect research design. In this process, management and industry experts talk about simulations and case studies, analyse secondary data, and involve in qualitative research. 

In this process, the researchers formulate the general problem and identify certain elements of the marketing research issue. For this process, it is important to communicate in the research brief form between marketing researchers and decision-makers. And, marketing researchers reply to this research brief with the research suggestion. This suggestion comprises the idea to solve the research issue.

• Creating a Research Strategy: After creating an approach, research points and problem-related questions, the next process is creating a research strategy. In this strategy, you need to outline your requirements for detailed research. This comprises customer opinion, information on competitors, data requirements and market trends. 
• Conducting the Research: The most crucial part of the marketing research process is conducting research as correct and suitable information can be collected only after this. First of all, existing research and data are analysed if the problem is relevant. After this, one can understand the problem for which conducting research is being done. 

Once the information is collected through secondary research, researchers must run primary research to understand the genuine condition of the market and the demand of consumers. During this process, they conduct different types of interviews, surveys and polls. Hence, there should be an appropriate way to gain information from respondents. 

• Analysing the Data: Data analysis identifies trends that may affect the market performance of the company. Analysing data for a market survey involves transforming primary or secondary data into expressive information. As per the required study outputs, this process includes basic or advanced techniques. Descriptive, diagnostic, predictive or prescriptive analytics can be applied. Other common analytical methods comprise predictive modelling, regression analysis and conjoint analysis.

To make sure that the information is suitable for the analytical procedures, you should format, clean and modify the information. It is important to conduct the proper analysis as it affects the interpretation of study outputs. This helps discover the preferences, behaviour and opinions of your target audience related to your data. Since the data either supports or disproves your primary research issue, it is crucial to be open to both chances.

• Producing a Report: The analysed data is summarised into a format, generally a presentation or in-depth report, that can be easily used by the management. A formal research report includes the main topic, targeted audience, research approach, data-gathering plan, audience profile and conclusion. Also, it’s important to describe your results and clearly state whether your research problem is proved or refuted. 

Conclusion

In order to ensure that you understand your customers’ behaviours well, the marketing research process is vital. On the basis of reports, you can improve your products and provide solutions as per the customers’ requirements. This way, you can satisfy your customers and drive growth and long-term success in the ever-increasing market.

So, willing to make a career in marketing? Then, enrol now in the Global Senior Leadership Programme Specialisation: Chief Marketing Officer offered by IIM Lucknow in collaboration with Imarticus Learning. This programme will help aspiring Chief Marketing Officers obtain the required skills to define an approach, achieve goals by overcoming problems, make informed decisions, accomplish performance and empower progress.

Reading Time: 3 minutes

The field of digital marketing is expanding and it is going to get even bigger and better. As more individuals are showing interest in the online world, the business options to connect with the mass shall grow. The ever-changing world of social media and innovative client engagement will provide you novel marketing opportunities. Data and smart technology will allow marketers to make better judgments and provide more customised experiences. Voice commands, image-based searches, and engaging video content will all continue to influence the realm of digital advertising. The future of digital marketing has the potential for rapid development and transformation, providing several opportunities for both organisations and professionals.

Digital marketing in India is an excellent career option in this decade. In addition to that, the field has been offering the highest-paid digital marketing jobs and the ongoing trends have emerged in the industry since the pandemic. So, you can explore the scope of digital marketing if you are an aspiring professional.  

Important Technological New Trends in Digital Marketing 

Digital marketing is based on technology. Any new technical innovation creates new opportunities for digital marketers to improve the client experience. In recent years, the emergence of big data and predictive models has become essential in deciding corporate growth.  The primary cause is competition worldwide.

Some of the new trends in digital marketing include:

• Artificial intelligence
• Digital marketing analytics
• Social media influencers
• Augmented and virtual reality
• Omni-channel marketing
• Content to become more interactive

Highest-Paid Career Options in Digital Marketing

Digital marketing is a well-paid career option in India. More than half of consumers discover brands via social media news feeds. This rise in popularity of the power of online content and advertisements have placed a high demand for digital marketing experts in the market.

• Content Manager
• Search Engine Marketing Specialist
• SEO Manager
• Social Media Marketing Manager 
• Email Marketing Manager

Reasons to Pursue a Digital Marketing Course

A digital marketing course may greatly help in job advancement. It improves your knowledge and skills, increases the authenticity of your resume, offers a competitive advantage, and allows you to earn more money. It allows you to take the course either online or in a classroom.

Following are the reasons why you should consider opting for a digital marketing course:

• Increase in demand for digital marketing professionals
• Development of entrepreneurial skills 
• Diverse digital marketing options that are well-liked
• Excellent compensation packages
• Does not get affected by the recession
• Acquiring business insights

Final Words

If you wish to become a pro and upgrade your skills, you can enrol in the Professional Certification course in Digital Marketing and Martech, offered by Imarticus Learning in collaboration with IIT Roorkee. This course, which prepares you on the grounds of the scope of Digital Marketing in India, will help you learn every essential skill related to Digital Marketing, starting from social media marketing to website designing.

A specially curated curriculum on digital marketing, by the professors at IIT Roorkee and other eminent experts in the field, can be completed in a duration of 4.5 months. This live online training program is intended to teach you how to utilise technology, figure out the operation scheme of the current digital marketing industry and the use of various digital marketing mediums including social media, emails, sponsored search and organic search.

Additionally, you are provided with an access of 6 months to a premium employment site with advanced search tools and information to help you discover your dream job faster and more efficiently.

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We are living in a world where content is king if you want to see a business get successful. Statista predicts that the digital marketing industry in India will increase to ₹539 billion by 2024. In recent years, pursuing a career in digital marketing has become one of the most popular options. The strength of digital marketing lies in its ability to reach target audiences, boost sales, and therefore increase revenues. Through the use of various digital marketing strategies like content marketing, SEO and PPC, and social media marketing, digital marketing has become a dynamic force that propels a business toward success. 

What is Digital Marketing?

Before we delve into the importance of digital marketing, let us understand what digital marketing is. Digital marketing is, well, marketing. Like every other form of marketing, the same rules and principles apply to digital marketing, except with digital marketing, a business reaches its customers online through a digital mode. Digital marketing is popular as it allows businesses to reach customers easily through digital mediums like social media, web applications, email, search engines, and mobile applications. 

To put it more simply, Digital Marketing is every advertisement for a brand or service that you see while you are on Google or just scrolling through your social media. Moreover, promotional emails that you receive about various products are also a part of digital marketing strategies. These days’ influencers are trending and yes, an influencer promoting a product or small business to their followers through their social handles is also an example of popular digital marketing trends. 

Let us now look at the reasons for the importance of digital marketing in today’s business environment.

Factors that Contribute to the Importance Of Digital Marketing.

Easy Local & Global Reach

Easy local as well as global access is a major advantage of digital marketing. Unlike traditional marketing which has geographical limitations and requires intense labour, money, and planning to create marketing campaigns, digital marketing can be done extremely conveniently with the help of the internet. A business can reach an immense audience not just locally but internationally as well without spending an immense amount of money or involving numerous teams. Even a small business owner can showcase and promote his/her business to international customers with an online store.The importance of digital marketing over traditional marketing is significantly increased by this advantage. The fusion of visibility and global reach is a great opportunity for any business, and this is something digital marketing provides. Moreover, local SEO is a tried and tested digital marketing strategy that is used by companies to bring local customers to their doors through locally targeted ads.

Cost-Effective Marketing Solutions

These days, most businesses and companies focus on marketing goals that are long term and this is why they aim to get more even by spending less. This emphasises the importance of digital marketing, which is easily affordable. Digital marketing strategies like SEO, content management, social media promotions, etc. work as low-investment techniques that make it so affordable. Certain digital marketing techniques at the beginner level are so simple that they come at no cost. Other strategies like SEM (Search Engine Marketing) that require expertise are paid but the charges are still usually lower than traditional marketing techniques. 

Easy Campaign Monitoring and Tracking Leading to Better Optimization

This is yet another aspect of the importance of digital marketing in today’s marketing landscape. It makes tracking and monitoring of marketing campaigns easier yet more intense and affordable than traditional marketing where you need to spend not only money but also time to ensure that marketing campaigns are working. In digital marketing, the return on investment or ROI of a campaign is tracked easily to show if it is bringing a business valuable results. These trackers and indicators include metrics such as clicks, likes, impressions, comments, shares, and ultimately conversions or sales. 

Effective Brand Awareness

Due to the intense global reach that digital marketing campaigns have, businesses can easily build awareness and recognition. Brand awareness is crucial if a business wants to attract new customers and grow as a brand. 

Effective Targeting

A company or business owner can gain a clear picture of their target audience by recognising the importance of digital marketing. It enables businesses to extract data to understand which audience fits your service or products best and then optimise campaigns around them. Targeting customers through social media is done using various digital marketing strategies like SEO or Search Engine Optimisation, PPC or pay-per-click, and demographic information on social media. All these targeting strategies and elements ensure that these specifically designed marketing campaigns reach the right audience. 

Conclusion

In today’s world and age, knowing the importance of digital marketing is a must for building a successful business, which makes it an excellent choice to pursue a career in digital marketing. Digital marketing industry in India is booming, and if you are interested in making a career in this field, then the Digital Marketing and MarTech course with IIT Roorkee offered by Imarticus Learning can help you make your dreams come true. 

In case you have any queries regarding the digital marketing certification courses, you can get in touch with us now.

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Time series analysis is a defined way of interpreting several data collected over a specific period. An organised method of answering the mathematical and statistical queries raised by time correlations is called time series analysis. Time is a variable, and the objectives of time series analysis are to record the abundant history data over a large period, helping in future predictions. 

Data which are affected or influenced by time besides other variables are time series data. Organisations understand the trend shift over time and equip themselves accordingly. A career in data science is one of the most lucrative careers in the modern day. A data analyst has the knowledge of how to analyze time series, gathers and extrapolates these data, and captures meaningful insights. 

Types of Time Series Analysis

There are different types of time series data analysis and each type has its characteristics. The three types of time series analysis are as follows – 

Exploratory analysis 

Exploratory analysis is followed by a good quantum of available data and the process explains the trend of the time series itself.

Curve fitting 

When we wish to deduce unknown data from other known or available data, we need to fit the available data into a curve. Such a curve, for which one of the variables is time, helps us to locate the unknown number for a specific time. 

Forecasting 

This is another advance from time series data analysis which extrapolates regression models. The process of prediction gets inputs from artificial intelligence and machine learning.

Time Series Analysis Models

The following models are the most common time series analysis models –

• Box-Jenkins ARIMA Models
• Box-Jenkins Multivariate Models
• Holt-Winters Method

To be a master of these models a prospective candidate needs to complete a data analytics course from a reputed institute. 

Data Classifications

Time series analysis data may be classified into two broad categories  – 

• Stock time series data, which essentially records parameters at a specific point in time 
• Flow time data series, which collects information over a reasonable period, which is part of the total time cycle. 

Data Variations

Variations may occur randomly in a time series analysis data. Functional analysis is applied where data is a function of time and has a relationship with each other. Trend analysis captures data following a unique direction and the trend may be random. Seasonal variations in data are also observed cyclically, at a specific time of the year. 

Applications of Time Series Data 

Time series analysis data are particularly useful in the fields of economics, medicine, social and environmental sciences. A data analyst course is a must to become an expert in gathering, filtering and extrapolating data depending on the objectives of time series analysis. 

The time series analysis examples and applications are as follows – 

In the financial domain – Forecast in finance is a function of statistical data modelling. Time series helps in predicting both short-term and long-term financial goals.

In the medical treatment domain – Doctors and health care units refer to huge amounts of history data, about patients’ reports and their subsequent outcomes following the medical process. Thus, the prediction of an outcome on the application of a specific treatment can be made by using historical data/case studies. 

In the medical equipment domain – Medical practitioners, nowadays, rely on medical equipment that deploys time series data for the diagnosis of diseases or performing preventative treatment on patients. In this process, medical practitioners follow trends which have been established by following the history data from this equipment for specific cases.

In the astronomical field – The oldest usage of time series data in history has been observed in this field. Cases of sunspot data collection have been recorded as early as 800 BC in China and from then, it has become a well-recorded natural phenomenon. Regular observation of the movement of special bodies concerning time has created avenues for scientists to deduce distances between them depending on the intensities and wavelengths of light.

In forecasting the weather – Weather study has been in practice since ancient days. However, the use of barometers to record weather data started at a much later stage. Now, sophisticated equipment can record all weather parameters like temperature, air pressure, humidity, and air pollution level at any location on Earth and can also forecast hourly or daily weather. All this has been made possible by the usage of time series data accumulated over a period.  

In business development – Business forecasting cannot be done by experience alone. Informed business decisions based on data time series data. These large data are reliable and reveal the growth trend of the business. Estimation and seasonal patterns of a specific business are also revealed. 

Challenges in Managing Time Series Data

The challenges in managing the time series data are as follows – 

• Missing data is a serious source of problems. This may be handled by applying interpolation or imputation after analysing the extent of missing figures.
• Overcoming noise or random data fluctuations is also a major roadblock since it disturbs the set trend. Data analysts apply proven filtering techniques like moving averages or wavelet transforms to reduce unwarranted fluctuations and gather suitable information from data.

Conclusion

A career in data science is attracting young minds from backgrounds other than science and engineering. The prospective candidate must have a deep interest in statistics and mathematics. The understanding of logical reasoning will be an additional advantage to the candidate. A data analyst course from an esteemed institution shall take care of the rest.

The career of a candidate who has completed a data science course is also rewarding in terms of compensation. The knowledge of how to analyze time series, choice of filtered data and a proper methodology matters when creating an accurate prediction model. Business houses require a reliable sales forecast of their existing products. Such serious predictive information is one of the time series analysis examples that may be derived by using the right data and a proper analysis model and technique. 

A data analytics course or a data science course is offered by many reputed institutions nowadays. Candidates may choose either of them and boost up a modern-day career. 

The Postgraduate Program in Data Science and Analytics offered by Imarticus is one of India’s best data science and analytics courses. The duration of the program is 6 months. Both online and offline modes of teaching are available. 

Visit the official website of Imarticus for more details.

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The digital marketing landscape is a dynamic environment, constantly evolving at an unprecedented pace. It can be irresistible for businesses to keep up with the latest trends. 

Digital transformation is not a buzzword; it is a fundamental shift in mindset and strategy. It encompasses the integration of online marketing evolution into all aspects of a business, fundamentally changing how it operates and bringing value to the customers. Within this broader context, digital marketing plays a pivotal role, serving as the frontline in engaging and nurturing customer relationships.

In this blog post, we delve into the intricacies of mastering the evolving landscape of digital marketing amidst the ongoing digital transformation. We’ll also explore the key trends shaping the industry, the challenges businesses face, and, most importantly, the strategies to navigate this complex terrain successfully.

Digital Transformation: Navigating the Changing Digital Marketing Realm

In the digital advertising and marketing industry, digital display is expected to grow at a CAGR of 15.5%, while search is anticipated to grow at a rate of 12.2%. Currently, search accounts for 40.9% of the global digital advertising and marketing market.

Imagine entering a specialized medical field without proper training. Certifications in digital marketing function similarly. They provide a structured learning path, equipping you with the foundational knowledge & practical skills necessary to excel in this dynamic field.

Think of a certification as a professional credential. It reveals to potential employers and clients that you possess the expertise to deliver results. 

Here’s a breakdown of the benefits:

• Enhanced Credibility: Certifications showcase your commitment to the field and your investment in acquiring the necessary skills.
• Sharpened Skills: Certifications delve deeper into specific areas of digital marketing, allowing you to refine your expertise.
• Increased Job Prospects: Many employers actively seek candidates with relevant certifications, giving you a competitive advantage.

Popular Digital Marketing Certifications to Consider

The PGP in Digital Marketing Training Course offered by Imarticus Learning is a specialized program that delves into the practical applications of digital marketing in today’s digital landscape. This course, available on the Imarticus Learning platform, is meticulously crafted to equip learners with the skills and knowledge necessary to thrive in the digital marketing industry while also ensuring job assurance.

Through this certification course, participants will gain a comprehensive understanding of advanced business practices within the digital marketing domain. The curriculum is enriched with real-world business case studies and capstone projects, providing learners with hands-on experience under the mentorship of senior industry experts.

Upon successful completion of all assessments and evaluations in the PGP in Digital Marketing Course Online, participants will receive a certificate of completion. The course spans over 5 months, comprising a total of 228 hours of intensive training.

Remember, certifications are a valuable stepping stone, but continuous learning is key to sustained success.

What are the Latest Trends in Digital Marketing?

The digital marketing landscape is constantly in flux. Here are staying ahead in digital marketing trends to stay informed about:

• The Rise of Short-Form Video: With shorter attention spans, platforms like TikTok and Instagram Reels are dominating. Consider incorporating bite-sized, engaging video content into your strategy.
• The Power of Personalization: Today’s consumers crave personalized experiences. Utilize data and analytics to tailor your marketing messages to individual needs and preferences.
• Voice Search on the Rise: Voice assistants like Siri and Alexa are increasingly used for online searches. Optimize your content and voice for voice search to ensure visibility when people ask questions using their devices.
• The Era of Conversational Marketing: Chatbots and live chat platforms are gaining traction. Develop chatbots to answer customer queries and provide real-time support.
• The Metaverse Beckons: The metaverse, a virtual world where people interact in 3D spaces, is emerging. Explore how you can easily integrate your brand into this exciting platform.

By understanding these digital marketing trends in 2024, you can position your brand for success in the digital landscape.

KPIs: Your Guide to Measuring Success

Imagine embarking on a journey without a compass. In digital marketing, your Key Performance Indicators (KPIs) serve as your compass.

KPIs are metrics that track the efficiency of your marketing campaigns. They provide valuable insights into whether your strategies are working and guide you toward data-driven decisions. 

Here are some essential KPIs to track in different areas of digital marketing:

• SEO: Organic traffic (website visitors from search engines), keyword rankings (how your website ranks for specific search terms), and the conversion rate from organic traffic (percentage of website visitors who take a desired action).
• Social Media Marketing: Follower growth (number of people following your social media accounts), engagement rate (likes, comments, shares on your social media posts), click-through rate on links in your posts (percentage of people who click on links you share).

By monitoring these KPIs, you can measure the success of your campaigns, identify areas for improvement, and ultimately achieve your digital marketing goals.

The Final Words

In the swiftly changing landscape of digital marketing, staying ahead is not just an option—it’s a necessity for businesses to thrive. As we’ve explored in this blog post, the keys to success lie in continuous learning, adapting to emerging trends, and measuring your efforts effectively.

Remember, building your expertise through certifications can boost your credibility and open doors to the latest opportunities. But beyond certifications, staying informed about current trends such as short-form video, personalization, voice search, conversational marketing, and the metaverse will keep your strategies relevant and effective.

And let’s not forget the importance of tracking Key Performance Indicators (KPIs). These metrics act as your compass, guiding you toward data-driven decisions and ensuring that your digital marketing efforts are delivering tangible results.

By embracing digital transformation, mastering the latest tools and strategies, and keeping a close eye on your KPIs, you can navigate the ever-evolving digital marketing landscape with confidence and succeed in your business goals in the digital age.

Imarticus Learning: Empowering Your Digital Marketing Career with Practical Training and Job Assurance

Imarticus Learning is committed to boosting your career in digital marketing through our comprehensive course, which includes job assurance with 10 guaranteed interviews at over 500 esteemed partner organizations seeking professionals in Social Media, SEO, Content Marketing, & Digital Marketing.

This Digital Marketing Course is proposed to equip you with hands-on experience through more than 15 industry-specific projects and case studies. You’ll engage with tools like Google Ads, Facebook Ads, Getresponse, Google Analytics, WordPress, and others meticulously chosen by experts to prepare you for your future endeavors in the field.

Our faculty comprises seasoned industry professionals who utilize interactive modules and practical training methods to deliver a robust curriculum. With a focus on real-world applications, you’ll be prepared for various digital marketing roles upon completing the course.

 Ready to kick-start your career in digital marketing? 

Contact us today to learn more about how Imarticus Learning can help you achieve your goals and secure your future in this dynamic industry.

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Marketing courses are educational courses that are designed for professionals and freshers who want to build a career in marketing and related fields. These courses provide individuals with different tools and techniques that help them make headway in the world of marketing. There are both short-term and long-term courses, depending on the domain where you want expertise. Some of the most common marketing courses are digital marketing, brand management, and project management. 

Now that we know of different courses available in the world of marketing, let’s explore a few of these best marketing courses. The best thing about these courses is that all of them come with certifications! You can share these certifications on your LinkedIn page too. 

Top Marketing Courses of 2024

Chief Business Officer Programme

The Chief Business Officer Programme by IIM Udaipur is one of the best marketing certifications out there. For those who are not aware, the Indian Institute of Management, Udaipur is one of the best business schools in the country. The business school offers different post-graduate programs in management. 

The Chief Business Officer Programme is a specially curated course which is designed for working professionals. It is an online course, and hence the people who enroll in the course can complete it at the convenience of their homes and their own pace. You will get to learn from the best business experts who have also served as CXOs of different companies. 

The USP of the course is the engaging CXO experiences it offers. There are several simulations curated for you that will take you through different business domains like operations, finance, etc. A huge part of the course is dedicated to understanding how the marketing function of different businesses works. As a student, you will get access to 8 masterclasses hosted by CXOs from different companies. 

The course from Imarticus Learning provides you with live online lectures and several application-based case studies. The program also includes a campus immersion, where you will get to experience life on campus and meet the faculty. 

Global Senior Leadership Programme

The Global Senior Leadership Program is another interesting course if you are looking forward to building a successful career in marketing. The program is offered by IIM Lucknow in association with Imarticus Learning. IIM Lucknow is one of the most coveted post-graduation institutes in the country. 

The program is designed for working professionals who want to take up C-suite marketing roles in an organization. However, the course offers you the flexibility to choose your specialization if you want to explore other fields. There are several online lectures coupled with 11 masterclasses that are hosted by several business leaders. You will also be invited to the campus to get a first-hand experience of the campus life. 

Post Graduate Program in Digital Marketing

Digital marketing is one of the most popular courses in the field of marketing. The Post Graduate Program in Digital Marketing by Imarticus Learning is one of its kind. It is a 6-month program that comes with 100% job assurance. You need to be at least a graduate to become eligible for the course. 

The course is tailored to give you a hands-on experience of how digital marketing works. You will be working on more than 15 real-time projects which will help you understand how different digital marketing tools work. The course will help you understand how to make use of tools like Google Ads, Google Analytics, etc. 

The course is anchored by some of the best digital marketing professionals in the industry. Hence, you will get to see the real-time application of these tools. The best part about the course is that it comes with career assistance. The course will give you a hands-on experience with digital marketing and will then help you in finding the right job for you. The course also comes with one-on-one career counseling which will help you understand the kind of job you want after completing the course. 

Professional Certificate in Digital Marketing and MarTech

The Professional Certificate in Digital Marketing and MarTech by IIT Roorkee is an executive program offered by Imarticus Learning. The classes for the course are scheduled on weekends to ensure that the working professionals can make the best use of it. The course duration is 4.5 months and it offers different modules that are very relevant in the industry. 

The best part about the course is that apart from digital marketing, you will also get some insights into the world of MarTech. The curriculum is designed by the subject matter experts who have ensured that the practical application is at the core of the course. You will also get a chance to visit the IIT Roorkee campus and engage with your peers and the faculty. 

Conclusion

Marketing is at the core of what businesses do. Hence, enrolling in the right course is very important. With a good marketing course, you will imbibe and learn the skills that it takes to excel in the world of marketing. Imarticus Learning has several extensive courses in marketing that you can take and get a deeper and better understanding of the different aspects of marketing. 

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The emergence of new technologies and advancements in the realm of commercial or business interactions have resulted in a recent shift in how people engage and share information. And, as mobile devices become more affordable and accessible, the majority of people now acquire their information directly from the internet. 

Digital marketing, customer relationship management and data analytics, all part of marketing technology, or MarTech, have emerged as essential sectors in the digital era. MarTech is an amalgamation of marketing and technology that enables businesses to leverage technical advancements to enhance their marketing approach. 

Businesses work strenuously to create new techniques and strategies, which in return, improves customer engagement and connection. In order to accomplish this, there are a number of organisations that are now creating highly specified content as well as have boosted their social media marketing efforts to appeal to the target population. Enrolling in a social media marketing course, will thus, offer you the knowledge that you need to develop some innovative ideas, helping you to improve your digital marketing skills and become a successful professional in this sector.

As the traditional marketing techniques are witnessing a transition to social media marketing and the techniques of digital arena, businesses can now reach millions of people more effortlessly and efficiently than ever before. By using a mix of software, data and hardware to monitor and analyse the market, marketers may gain useful insights into current trends and customer preferences.

Thus, by upgrading skills in social media marketing with MarTech course, you can venture out and explore this evolving field’s employment opportunities. Know how Imarticus Learning can help you on this path.

The Digital Marketing and MarTech Course and its benefits

The professors at IIT and other eminent experts in the field have created a special curriculum of 4.5 months’ duration on digital marketing and MarTech. This program is intended to teach you how to make use of technology, understand the operation scheme of the current digital marketing industry and the use of various digital marketing mediums including emails, social media, sponsored search and organic search.

Some of the benefits that this advanced social media marketing course offers:

• After successfully completing this program, you will receive a Professional Certificate in Digital Marketing and MarTech, CEC, IIT Roorkee in partnership with Imarticus Learning. This Professional Certification will significantly strengthen your professional credentials
• Case studies during the course tenure provide insight into the marketing methods utilised by significant firms to maintain their competitive edge. Imarticus Learning has collaborated with industry leaders to better understand their decision-making processes and the effect of their marketing tactics.
• With a focus on providing you with an integrated learning experience, the live online training process and campus immersion will enable you to explore unlimited opportunities in the digital marketing and MarTech sector.
• Additionally, you gain 6 months of access to a premium employment site with advanced search tools and information to help you discover your dream job faster and more efficiently.

What should you consider before opting for a social media marketing course?

Choosing the best Digital Marketing and MarTech course requires careful consideration of your goals, course content and format, experienced faculty, cost and value, course reviews and duration of the course. By evaluating these factors, you can select the advanced social media marketing course that will provide the skills and knowledge needed to succeed in the dynamic field of Digital Marketing and MarTech.

Final words

Technology has revolutionised marketing, and thus offering marketers unprecedented control and awareness of the client experience. Owing to the ability to track and evaluate consumer activity across numerous channels, marketers can now provide tailored and relevant information at every point of the customer journey. This transformation has been expedited by the rise of social media and mobile technologies, which enable businesses to engage with their consumers in new and interesting ways.

Martech has transformed marketing from an art form based on informed guesses to a science that employs data, insights, and technology to create engaging experiences and drive corporate success. The marketing environment will evolve as advances in technology occur, and those who embrace MarTech will surely have a considerable edge over their competition.

If you wish to become an expert and upgrade your skills, you can enrol in the Professional Certification course in Digital Marketing and Martech, offered by Imarticus Learning in association with IIT Roorkee. You will learn every essential Digital Marketing and Martech skills, starting from social media marketing to website design.