Marketing courses are educational courses that are designed for professionals and freshers who want to build a career in marketing and related fields. These courses provide individuals with different tools and techniques that help them make headway in the world of marketing. There are both short-term and long-term courses, depending on the domain where you want expertise. Some of the most common marketing courses are digital marketing, brand management, and project management.
Now that we know of different courses available in the world of marketing, let’s explore a few of these best marketing courses. The best thing about these courses is that all of them come with certifications! You can share these certifications on your LinkedIn page too.
Top Marketing Courses of 2024
Chief Business Officer Programme
The Chief Business Officer Programme by IIM Udaipur is one of the best marketing certifications out there. For those who are not aware, the Indian Institute of Management, Udaipur is one of the best business schools in the country. The business school offers different post-graduate programs in management.
The Chief Business Officer Programme is a specially curated course which is designed for working professionals. It is an online course, and hence the people who enroll in the course can complete it at the convenience of their homes and their own pace. You will get to learn from the best business experts who have also served as CXOs of different companies.
The USP of the course is the engaging CXO experiences it offers. There are several simulations curated for you that will take you through different business domains like operations, finance, etc. A huge part of the course is dedicated to understanding how the marketing function of different businesses works. As a student, you will get access to 8 masterclasses hosted by CXOs from different companies.
The course from Imarticus Learning provides you with live online lectures and several application-based case studies. The program also includes a campus immersion, where you will get to experience life on campus and meet the faculty.
Global Senior Leadership Programme
The Global Senior Leadership Program is another interesting course if you are looking forward to building a successful career in marketing. The program is offered by IIM Lucknow in association with Imarticus Learning. IIM Lucknow is one of the most coveted post-graduation institutes in the country.
The program is designed for working professionals who want to take up C-suite marketing roles in an organization. However, the course offers you the flexibility to choose your specialization if you want to explore other fields. There are several online lectures coupled with 11 masterclasses that are hosted by several business leaders. You will also be invited to the campus to get a first-hand experience of the campus life.
Post Graduate Program in Digital Marketing
Digital marketing is one of the most popular courses in the field of marketing. The Post Graduate Program in Digital Marketing by Imarticus Learning is one of its kind. It is a 6-month program that comes with 100% job assurance. You need to be at least a graduate to become eligible for the course.
The course is tailored to give you a hands-on experience of how digital marketing works. You will be working on more than 15 real-time projects which will help you understand how different digital marketing tools work. The course will help you understand how to make use of tools like Google Ads, Google Analytics, etc.
The course is anchored by some of the best digital marketing professionals in the industry. Hence, you will get to see the real-time application of these tools. The best part about the course is that it comes with career assistance. The course will give you a hands-on experience with digital marketing and will then help you in finding the right job for you. The course also comes with one-on-one career counseling which will help you understand the kind of job you want after completing the course.
Professional Certificate in Digital Marketing and MarTech
The Professional Certificate in Digital Marketing and MarTech by IIT Roorkee is an executive program offered by Imarticus Learning. The classes for the course are scheduled on weekends to ensure that the working professionals can make the best use of it. The course duration is 4.5 months and it offers different modules that are very relevant in the industry.
The best part about the course is that apart from digital marketing, you will also get some insights into the world of MarTech. The curriculum is designed by the subject matter experts who have ensured that the practical application is at the core of the course. You will also get a chance to visit the IIT Roorkee campus and engage with your peers and the faculty.
Conclusion
Marketing is at the core of what businesses do. Hence, enrolling in the right course is very important. With a good marketing course, you will imbibe and learn the skills that it takes to excel in the world of marketing. Imarticus Learning has several extensive courses in marketing that you can take and get a deeper and better understanding of the different aspects of marketing.
