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Digital Garage: Fundamentals of Digital Marketing Certification

Posted on by Imarticus Learning

Digital Garage: Fundamentals of Digital Marketing Certification

As we are moving forward in the digital world, where almost everything is computerised and automated, from banking to education, it is time for us to upgrade ourselves as well. Learn new skills to be a valuable asset in this new space. In order to do so, one must go for the most in-demand skill of the digital era, which is digital marketing. There are plenty of ways but taking a digital marketing certification course is the best option that you can opt for. 

Digital marketing is a tool that connects people in this virtual world through various techniques of marketing. Nowadays, businesses rely on technologies to connect to their target audience and spread the word about their products/services. 

This new-age course is a highly popular skill that is in demand. One can make a successful career in digital marketing by understanding its various concepts. There are several elements that should be mastered by one to be an expert in digital marketing. Some of them are social media, SEO and affiliate marketing, the use of websites, mobile devices and many more. 

Before we go any further into this really interesting topic, let us understand the concept of digital marketing first. 

What is Digital Marketing?

The world was moving towards technological development but the Covid-19 pandemic has sped up a global evolution. Now, the entire world is enjoying a completely new space that was not even heard of 4 to 5 decades earlier. Currently, an individual invests most of his/her time in the virtual world, using online platforms. This digital world is quite addictive and thus, it makes the best platform for marketing. But, it needs quality skills and an understanding of each element of the digital world to make the best use of it. The best use of these digital channels will let you come close to your target audience and gives you an opportunity to influence them as well. 

There are also various challenges in this field, one major challenge is to set yourself apart from the rest of the marketing ads. A creative mind combined with a thorough understanding of the techniques makes the finest professional for digital marketing. Companies search for these qualities, and one can gather all of them from digital marketing training. 

Different Forms of Digital Marketing

As we already know, there are numerous platforms through which we can conduct digital marketing actions. Some of the essential ones are: 

Social Media Marketing

You use different social media platforms to market a product or service. In recent times, it is one of the easiest ways to reach the audience and inform them about the business. With the developing importance of social media in the present world, it is evident that social media holds great power to impact someone. It is the duty of brands to use this development for their benefit.

Every day something or other goes trending on social media platforms, and businesses must be aware of these to have an active presence on social media to attract customers. 

Content Marketing

The definition of ‘content’ is also evolving with the global progress toward the digital world. In this era, content is everything and a necessity to attract the target audience. Content can be of any form, articles, videos, podcasts, memes, and various other means of media to engage with the audience. 

At the end of the day, the content must be attractive and engaging enough to appeal to the audience. There are organic ways of engaging traffic to your content by developing SEO, which you can learn from a digital marketing certification course. However, people use unethical ways as well, which do not go for a longer period of time. 

Email Marketing

One easy way to connect with your potential customers is through email marketing. Businesses use this as an effective tool to get close to their existing or prospective customers, and remind them now and then about their product/service. This helps the business establish a direct relationship with the customer and also a straight channel to inform them or display ads. It has one of the highest conversion rates, as observed, because of the recipient’s interest. 

These were some popular forms through which digital marketing works. Apart from these, there are many other forms as well, like online advertising, mobile marketing and affiliate/influencer marketing. 

What Can a Digital Marketing Certification Teach?

For a beginner or someone who wants to master the skill of digital marketing, it is essential to pursue a digital marketing certification course that can help you gain all the necessary knowledge. At the end of the course, you will be fully equipped with all the knowledge of designing an effective digital marketing campaign. A basic layout of which starts from, 

  • Understanding the market and your target audience
  • Creating an appropriate digital marketing mix, specific to your TG
  • Choosing the right digital platforms for marketing 
  • Design an innovative and trendy campaign
  • Follow up with the feedback

Nothing waits for longer, and one must upgrade themselves with the developments taking place in society. This will help you stay in the business for a long time and be a useful asset. One can also build their own business by providing digital marketing training or services. With your knowledge and experience, you can work in big companies as there is a huge requirement for digital marketing in every business. 

The digital marketing certification will validate your skills, which is quite a deal when you apply somewhere as a beginner or a professional. This is the best way to start your journey of making a career in digital marketing. 

How I learned computer vision quickly in 2022

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How I learned computer vision quickly in 2022

In 2022, computer vision comes under one of the most sought skills in the industry. It is a field of AI that deals with how computers can interpret and understand digital images. As a result, many businesses are now turning to computer vision to solve various tasks such as product identification, and image recognition.

Learning computer vision is no easy task. It can take extensive practice to become an expert in the field. However, with the right tools, you can learn it quickly! In this post, I am sharing with you my personal experience of how I learned computer vision quickly in 2022.

How I learned computer vision quickly?

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I started by enrolling in a course on AI and machine learning. This course was crucial in helping me understand the basics of computer vision. It also gave me a strong foundation to help build my further knowledge. In addition to the course, I also used online resources such as tutorials and articles. These were extremely helpful in consolidating my understanding of the concepts. I recommend using these resources if you want to learn computer vision quickly.

And last but not least, I practiced A LOT! I spent hours upon hours trying out different computer vision algorithms and implementations. This allowed me to gain a deep understanding of how computer vision works. It also helped me develop my own intuition for solving problems.

What skills do you need to be successful in computer vision?

To be successful in computer vision, you will need certain skills. Here are some of the skills you need to learn:

  • Image processing: This involves understanding how to process digital images. You must know how to convert images into digital formats and how to manipulate them. 
  • Feature extraction: This is a process of identifying important characteristics in an image. These characteristics can be used to identify objects or people in the image. 
  • Pattern recognition: This is the ability to identify patterns in images. This skill is important for tasks such as object recognition and facial recognition. 
  • Deep learning: This is a type of machine learning that is becoming increasingly popular in computer vision. Deep learning allows computers to learn by example. This means that you can train a computer to recognize objects by showing it examples of images with those objects. 
  • Programming: You will need to be able to write code in order to implement computer vision algorithms. Python is a popular language for computer vision, but other languages, such as C++ and Java, are also commonly used.

That’s set. These are some of the skills you need to learn in order to become proficient in computer vision. If you want to learn computer vision quickly, I suggest that you focus on mastering these skills.

Discover the Deep Learning certification course with Imarticus Learning.

Imarticus Learning’s course on AI and machine learning is the perfect course to start your journey. The course covers all the important concepts and skills you need to know. It also provides hands-on projects to help you apply your knowledge.

 Course Benefits For Learners:

  • Students tackle 25 real-world projects—preparing them for rewarding careers in the data science field.
  • By earning a certificate from the E & ICT Academy, based at IIT Guwahati, and supported by Imarticus Learning, students can demonstrate their skills to employers.
  • Students who complete this IIT AIML course are well-qualified for jobs in the machine learning and artificial intelligence sectors.

 Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via the chat support system.

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Even a beginner can learn python online: Here’s how

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Even a beginner can learn python online: Here’s how

When you’re just starting out in the world of coding, the syntax of other languages might be incredibly intimidating. Python, on the other hand, with its simple setup and readability, encourages you to think like a programmer and saves you time in constructing a large syntactic format. Amazing as it is, typing and compiling code in this language is like a breeze because of its straightforward syntax. If you want to learn python online, you must know that it has never been easier than now.

How should you start to learn Python?

Learn the Syntax

Identifiers and Keywords in Python

  • Identifiers: Classes, functions, variables and other programmatic constructs are all given unique names, known as identifiers. It is useful for setting apart distinct things in the world. The names of Python objects such as variables, functions, classes and modules are called identifiers. Any character from a to z, or the underscore (_), may serve as the first character of an identifier, which may then be followed by a combination of letters, numerals, and/or additional underscores (0 to 9). Names in Python cannot include any punctuation, including @, $, or %.
  • Keywords: Python’s equivalent of words that are reserved are called ‘keywords’. In other words, we can’t use a keyword in any way that would make it an identifier (such as a variable or function name). They serve as the foundation for the Python language’s grammar and organisation. Python is case-sensitive when it comes to using keywords. In Python 3.7, you’ll find a total of 33 different keywords. This figure is subject to minor changes over time.

Indentations in Python

The spaces at the start of a line of code are called indentation. Python places an emphasis on proper indentation, which is mostly superficial in other languages. Python code blocks are denoted by indentation. Hence there is no need to use ‘{’ and ‘}’ to define blocks of code.

Python Data Types

  • Numerical data types: Python can handle simple numbers, complex numbers and floating-point numbers. int, float and complex are the Python classes that define them.
  • Sequence data types: With Python, lists are one of the most flexible ways to interact with several data items simultaneously.

Python’s tuple data structure may be thought of as a list. While we may modify list items after they have been assigned, tuple elements cannot be modified after the assignment.

  • String data type: In computing, a string refers to a sequence of characters. A Python string is a set of Unicode characters. Unicode was created so that every character from every language may be encoded consistently and reliably.
  • Mapping data type: In Python 3.7 and beyond, a dictionary is an organised list of elements. A dictionary stores information as a key/value pair for each entry. This is because dictionaries are designed to provide results after the key has been determined.

Flow Control in Python

In programming languages, decision-making statements determine the course of programme execution. The ‘if’, ‘elif’ and ‘else’ statements are used to make decisions in Python.

Loops in Python

In certain cases, you may want to run the same piece of code several times. Languages’ varied control structures enable more complex execution routes. Python ‘while’ and ‘for’ loops make it easy to manage looping situations.

Functions in Python

A function is a collection of connected instructions that may be used again and again to accomplish a certain task. Your programme will benefit from the increased modularity and increased code reuse made possible by functions. It is common knowledge that in addition to Python’s numerous predefined functions like print(), you may also write your own. User-defined functions are the common term for such functions.

Create Projects

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Python is not always easy to learn. Reading a book might help you understand the material, but putting it into practice can be difficult. Worse, you might spend a lot of time studying syntax just to get bored or lose interest. Making Python projects improves your odds of success. That way, you are able to put your skills to the test in a realistic setting.

Conclusion

Getting started with Python is simple, and after you’ve mastered the language, you’ll be well-positioned to pursue a rewarding career in the expanding field of data science and analytics. Better still, you’ll be in high demand as a professional since new uses for AI mean a higher need for Python programmers. 

If you are a person who is intrigued by the domain of data science and data analytics, you should definitely consider the best data analytics certification course brought to you by Imarticus. The Post Graduate Program in Data Analytics & Machine Learning is an extremely comprehensive course to learn data analytics. So enrol right now and do not miss this opportunity to be an asset to the corporate.

The fundamentals of money market funds: 2022 edition

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The fundamentals of money market funds: 2022 edition

When it comes to investing, the basics are often the most important. A good understanding of money market funds can help you make better decisions about your investments. This blog will walk you through what they are, how they work, and why they’re essential.

What is a money market fund?

It is a type of mutual fund. Generally, it stores cash and invests in higher-ranked securities with stable value. Money market funds are low-risk, low-return investments—they’re designed for investors who want to make sure they’ll have enough money at all times while still being able to access their investment at any time by withdrawing it into cash or exchanging its dollar value into another form of currency when needed. 

Money market funds also offer diversification benefits because they invest in different types of securities rather than just one type, as most stocks do; therefore, they balance out fluctuations in the market by providing support with other holdings instead.

Money market fund uses

 Unlike other types of funds, money market funds do not invest in long-term bonds or other high-yield investments. Instead, they focus on holding cash and checking accounts like savings accounts at banks and credit unions.

Money market funds preserve capital for investors who want access to their money quickly but don’t have time or desire to wait for interest with longer maturities (i.e., one year). They also offer low fees. They don’t need management fees because they only hold cash—no stocks or bonds are needed!

Restrictions for money market funds

The SEC regulates money market funds in the U.S. This regulatory body establishes the standards for the qualities, level of maturity, and range of permitted investments in a money market fund. 

The provisions require a money fund to invest primarily in the best-rated debt instruments, and these instruments must have a maturity of fewer than 13 months. The weighted average maturity (WAM) period for the money market fund portfolio must be 60 days or less.

Know the basics before getting started with a money market fund.

  • Know what a money market fund is and how they work.
  • Be aware of the risks involved with investing in money market funds, including potential losses.
  • If you have a problem with your money market fund, you must contact your financial institution immediately so that they can assist in rectifying any issues relating to their products or services (e.g., selling securities).

Discover Money Market Course With Imarticus Learning

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Learners can start a career in the financial markets with the aid of the Certified Investment Banking Operations Professional program. Learners who complete this investment banking course online will acquire the skills and knowledge required to succeed in banking and clearing services at all production stages. 

Course Benefits for Learners:

  • Students will learn investment banking and financial services, including managing complex derivative products and securities throughout their trade-life cycles. 
  • The student will also receive the support required to launch their career in investment banking. 
  •  Finance, strategic planning, financial management, and the evaluation of investment prospects are all topics covered in the investment banking certification curriculum.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via the chat support system.

Why an Executive MBA from BIMTECH May Be the Right Choice for You

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Why an Executive MBA from BIMTECH May Be the Right Choice for You

Having a specialised degree is always an advantage, especially when you are looking for a job. It gives you an upper hand and creates a better future pathway of growth. In this regard, MBA is a degree that can create more opportunities for you and help you reach your career goals.

Now, there are multiple streams of MBA that you can pursue, and there are various colleges and universities that offer such courses. But, considering the current scenario, completing your degree in the field where you can become a Fintech professional seems an informed decision.

With Fintech being the next big thing, a postgraduate diploma in Fintech can help you push your career further. So, learn where to complete it from.

Where to get the Executive MBA in Fintech from?

Now, there are many colleges to complete your Executive MBA from, and one of the leading ones is BIMTECH. The Birla Institute of Management Technology in Greater Noida offers multiple courses, and a fintech MBA is one of the most popular ones. 

So, here are some reasons why you should get a BIMTECH Executive MBA degree –

  • Unique specialisation

In partnership with Imarticus Learning, BIMTECH offers a unique and advanced curriculum. It offers in-detailed AI, Fintech, Data Science and Big Data Processing solutions along with blockchain and NBFCs. It is taught by veteran faculty who have also spent time in the industry, and you get to learn all the intricacies of the following sectors that are mentioned above.

  • BIMTECH has a coveted alumni status in the country

BIMTECH gives you a shot at obtaining your management diploma from one of the most coveted business schools in India. Not only that, BIMTECH has a 60-year-old legacy as it is a part of the reputed Birla family. The Birla family has also established BITS, Pilani and BIT Mesra. Apart from that, the BIMTECH alumni status will offer various benefits because of student networking. You will be connected to the top and the most potential employers from all over the world.

  • Live learning makes education convenient

The classes are conducted online so students can join from across the country. Moreover, the LMS on which the live sessions are conducted is quite easy and interactive to use. These live class sessions enable the students to comprehend important concepts in AI, Data Science and Fintech. 

Additionally, with industry experts taking classes for your postgraduate diploma in Fintech, you will get exposure to practical knowledge as well as learn from their experience. They will share practical test cases where they tell students how to approach specific problems in the industry. Students also gain access to various industry-specific courses and capstone projects.

  • Students get professional benefits from the industry tie-ups of BIMTECH

Students get course material support from BIMTECH’s syllabi research team. The faculty and mentors help students to get the necessary professional expertise. These are those industry-specific skills that will help them stabilise their position in the market as well as help their clients better. Students will also be on top of their game with the help they get from technology partners — Imarticus and BIMTECH. In addition, companies like Capgemini, JP Morgan, HSBC, Citibank and other enterprises help you stay updated with various developments in the fields mentioned previously.

  • Committed career support

Imarticus and BIMTECH offer various career services that help students to stand out from the crowd. These career support services provide the assistance required for the student’s profile enhancement. You get resume development, interview preparation workshops (where you get to prepare with the help of mock interviews) and one-on-one career counselling, which will help you get clarity over your career to prepare you for new-age industry practices. You can accelerate your career progress with the help of your mentor.

To sum up, Imarticus, in partnership with BIMTECH, offers a global standard of management education for students who want to advance in the field of AI, Data Science and Fintech. Get the best postgraduate diploma in Fintech from the best new-age institute in India and spin some excellence in your career. 

Landing an internship in full stack development with Imarticus

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Landing an internship in full stack development with Imarticus

Full-stack development has emerged as a standout career option in recent years. As the IT sector progresses forward, the need for professionals who can manage the front and back end of an application single-handedly is increasing substantially. 

So, it is only logical that you also take advantage of this opportunity to embark on a new career or make a career transition towards full-stack development. But how can Imarticus help you out? If you join us, not only do we train you, but we will also help you to land an internship in full-stack development with Imarticus.

The process of bagging an internship role

The entire process of getting an internship is very cumbersome if you do it all by yourself. Since this is the first step in your career, you need to join a company where you will get a chance to learn and gain the necessary experience.

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Imarticus assists you in this process by providing you with the required guidance to secure a place in a reputed company. The mentors at Imarticus have been a part of the industry, so they will help you to break the supposed glass ceiling and gain access to such reputed software companies by preparing you for the interviews.

However, all these will come into the discussion once you enrol and complete the course successfully. So, let’s take a look at the Full-stack development course from Imarticus.

Full stack developer training course with Imarticus

The Imarticus full-stack developer training course consists of all the latest technologies and development in the software industry. Here is a brief description and insight into the full-stack development course at Imarticus:

  • Data Structures and Algorithms: You get to learn all the aspects of competitive programming, the maths behind the programming, along with data structures and algorithms. 
  • Back-end development, Databases and DevOps: You get to use and gain experience in Java, Hibernate, Spring, Spring Boot, MVC, APIs, Docker, Kubernetes and Cloud for maintaining the backend of various software technology. There is also a Java full-stack developer course for Java enthusiasts. 
  • Front-end development: Get to learn the basics of HTML, CSS, JavaScript, JQuery and ReactJS and what is required to develop the UI/UX and related frontend technology of the web services and apps. 
  • Career services: Learn how you need to develop your resume according to the industry standard practices. You also get to give multiple mock interviews in an interview preparation workshop, along with all the necessary career mentoring.

An insight into an internship in full stack development with Imarticus  

The students that are eligible and trained at Imarticus are constantly assessed throughout the entire course. The assessments are graded, and the final grades are published after the completion of the program. Those students who meet the eligibility criteria for the placement or internship are given access to the exclusive placement platform, where you also see something called the job board. These have the best jobs and internship roles in the software industry. 

In some cases, the students get to showcase their skills to relevant employers and gain an internship or even a job. Moreover, the Imarticus career services team will guide you every step of the way.

Also, career drives are conducted at Imarticus. These are powered by Skillenza and are valid up to 6 months after the program’s completion. You will get a stipend according to industry standards if you bag an internship role.

Career services that help you land an internship role

Our career services guide and assist students in preparing for job opportunities by getting them guaranteed interview opportunities with our hiring partners to give them access to the best jobs. The industry mentors also help you in resume-building by redesigning your CV and helping you to develop the best job profile that will get you noticed by hiring managers of your dream companies.

They will also guide you to improve your profile with a GitHub project portfolio and Hackathon results that will make the employers stand up and take notice. Workshop classes will help you prepare for real interviews. Imarticus will help you prepare with all the necessary deliverables for bagging an internship role at a company of your preference.

To sum up, securing an internship in full-stack development with Imarticus can seem like a dream come true considering the assistance that you will receive. But, at the same time, keep in mind that completing this course will need your best efforts, as the grades you secure will play a part in deciding where you end up for your internship.

IIT Roorkee’s machine learning certification is a top data science course

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IIT Roorkee’s machine learning certification is a top data science course

While selecting a career for your future, it is a must to enquire about it before proceeding any further. The research will show you the statistics related to it. From there you can understand the present scenario of that particular field and its growth projections. 

To make your research work easy, we have already found one of the best career options for you. It will be an ideal choice for an individual to pursue a career in data science, especially looking at its future growth. According to the Bureau of Labor Statistics, a career in data science is projected to grow 22% between 2020 and 2030. Thus, data science becomes a good career option for you to accomplish your life goals. 

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After you get clarity about moving forward in data science or acquiring some essential industry expertise in machine learning, then the next step is to choose an appropriate course. For that too, we have your back, as we have already found an IIT data science certification course, a perfectly designed course to transform you into a desired professional. 

This 5-month data science online training program has the ability to build a robust foundation for you in the field of data science and machine learning. Now, let us know what all you will get to learn through this IIT data science certification course;

Languages and Tools Covered

In the course of this program, you will be taught everything related to data science and machine learning. Most importantly, proper knowledge of some programming languages and tools is essential in this field. So, here are some of those languages and tools, which will be covered during your data science online training.

  • Python
  • SQL
  • NLTK
  • Pandas
  • NumPy
  • Tableau
  • Matplotlib
  • Scikit-Learn

Career Benefits

One must look for the benefits of a course they are going to pursue in order to compare it with others and to understand what they are getting in return. So, here are some add-ons on the IIT data science certification course that you must be aware of.

  • Resume Building- After completing this data science online training, you will be rewarded with a certificate. It will be issued by y iHUB DivyaSampark @ IIT Roorkee, Department of Science & Technology (DST) and Imarticus Learning. Therefore, you can add this certification by nationally recognised bodies to your resume to enhance it and stand out from the rest. 
  • Career Monitoring- During the program, you will get mentorship from industry experts and members of the IIT faculty. They will also help you in shaping your career in the right direction. 
  • Mock Interviews- This course is not just about understanding the working system of data science, but it is a lot more than that. Here you will also be mentored for mock interviews that come next in your journey. You will be shaped into a professional, no one can reject. 
  • Peer Meet- This data science online training does not take your chance of meeting your peers from it. On the contrary, it offers a 2-day campus immersion where you get the chance to communicate with the faculty from IIT and other learners. 
  • Startup Funding Programs- The list of benefits does not end here. This IIT data science certification course also helps learners pitch their startup ideas and get investments or support. This course supports your dreams and empowers you in pursuing them. 

Hands-on Real-World Projects 

Practical knowledge is as necessary as having a theoretical understanding. That’s why this course is a perfect fit for you. Here you get an opportunity to work on real-world projects, and case studies that will teach you technical skills in data science and machine learning fields. 

  • Property Price Prediction
  • Forecasting Sales of Furniture Products
  • Heart Disease Prediction
  • Vaccine Usage Prediction
  • Taxi Fare Prediction
  • E-commerce Customer Segmentation

Conclusion

According to the U.S Bureau of Labor Statistics, there are about 13,500 job openings for data scientists each year. That means, there are quite a good number of opportunities available, and one just needs the correct set of skills to get those job positions. Therefore, choosing an appropriate course is not only an essential part but also the first stage of your career foundation. A lot of your future depends on the study program you choose. So, always be aware of the course you are getting into. 

Here, in this IIT data science certification course, the experts aim to develop you into a professional that has data mining insights and the ability to help businesses make the right decisions for growth. At the end of this course, you will have solid skills in machine learning with Python and data science.

For more information about this data science online training, you can contact us right away. Your future awaits you to make the correct decision. 

The journey to becoming a CFO with an IIM course

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The journey to becoming a CFO with an IIM course

A top executive responsible for supervising a company’s financial operations is known as the chief financial officer (CFO). The chief financial officer’s responsibilities include:

  • Tracking cash flow.
  • Budgeting the company’s finances.
  • Identifying its economic strengths and shortcomings.
  • Making suggestions for improvements.

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Since they oversee the accounting and finance departments and ensure that the company’s financial reports are complete and finished on time, a CFO’s job is equivalent to that of a controller or treasurer. This writing will discuss how to become a CFO with an IIM course.

Who is a CFO?

When you become a CFO, several responsibilities are associated with your position. The highest-ranking financial adviser in an organisation, the chief financial officer (CFO), is in charge of the company’s economic well-being. 

Building top-notch finance and accounting team is one of the CFO’s duties, along with maintaining revenue and expense balance, managing FP&A (financial planning & analysis) operations, endorsing mergers and acquisitions, securing funding, collaborating with department heads to analyse financial data and create finances, attesting to the integrity of reports, and providing advice to boards of directors and the president on strategy are some of the responsibilities of a CFO.

Based on their financial insights and domain expertise, CFOs may also recommend changes to supply chains and marketing strategies and help determine the future of technology, particularly fintech.

How to become a CFO?

Boosting your education

In the past, finance directors frequently progressed from the accounting division to the highest rank, starting as staff accountants or internal auditors and progressing to director of finance, controller, or audit manager. CFOs were expected to be accounting, reporting regulations, and financial planning professionals because the position was nearly entirely focused on economic issues. Many CFOs also hold master’s degrees in finance or accounting in addition to their credentials in accounting. 

There are numerous paths to becoming a CFO, and the position now involves much more than just accounting and money. Due to this, many finance executives now have an MBA. To effectively interact with human resources, information technology, and risk management, applicants can benefit from visiting business schools to learn more about strategy and operations. The IIM Indore chief financial officer course is excellent for starting your learning process. 

Acquire the required technical skills

Making sure that the board and CEO’s decisions are financially sound is a large percentage of the CFO’s work. Therefore, the finance director must be an expert in accounting principles such as planning, research, compliance, etc. Look for positions that will let you hone these technical abilities.

Consider working as a staff accountant, chartered accountant, or auditor to gain first-hand experience with how your company manages its finances, responds to reporting obligations, and decides what to buy and spend money on.

Enhance your leadership and communication abilities

To effectively oversee their firm’s finance and accounting departments, CFOs must be influential individuals. It’s more crucial than ever for CEOs to set a strong example at the top to assist their organisation in attracting top talent and retaining the best performers in today’s candidate-driven hiring market. Additionally, they need to be able to act as a mentor to other executives and board members, assisting them in making decisions that will put the business in the best financial situation.

Start seeking opportunities to grow and improve your communication, presentation, and team-building skills immediately because they are essential to meeting these goals.

Increasing your corporate knowledge across departments

The CFO must frequently work with managers and executives from many organisation departments. Additionally, the finance director often makes choices that impact the entire company. Therefore, the CFO needs to be aware of the company’s structure, its most and least profitable business segments, and the threats and competitors it faces.

Job shadowing and cross-training are two effective strategies to begin acquiring this in-depth expertise. Consider talking to your manager about taking a temporary position in, for example, the operations or manufacturing department if you have always worked as a staff accountant. If that’s not possible, consider offering to represent your department in cross-functional groups as a volunteer.

IIM course for becoming a CFO

There are many courses developed by IIMs available for all aspiring CFOs. The courses have been created keeping in mind the industry needs which will prepare all the candidates to become successful CFO. The IIM Indore chief financial officer course is a well-structured program targeting financial services and marketing. 

Conclusion

Due to the coronavirus pandemic, an environment that has cycled from recession and high unemployment to inflation and labour shortages, and substantial changes in consumer behaviour and worker expectations of their employer, managing the financial activities of a business has become more complex. CFOs are the backbone of a company, holding the economic pillar of a company. The Imarticus CFO IIM Indore course has been developed for professionals having five years of experience. 

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How to prepare for placement after your cybersecurity training

Posted on by Imarticus Learning

How to prepare for placement after your cybersecurity training

The arena of Cybersecurity is expanding incredibly. After the Covid-19 Pandemic, organisations, and start-ups have realised the importance of safeguarding a Computer system as well as a network from cyberattacks. These cyberattacks may lead to the exposure of sensitive information of a company. They can also sabotage and alter various data. There are various kinds of cyber threats like viruses, worms, malware, etc. 

Hence, job opportunities in the Cybersecurity field are increasing. Companies are offering high salaries along with lucrative benefits to Cybersecurity Specialists. However,  to bag such a top-notch job you need to prepare yourself well for the placement. The completion of a cybersecurity online training course is followed by a placement round. This article will precisely prepare you for your placement round. 

What are the various Cybersecurity job roles one can apply for?

There are different kinds of roles one can hold as a Cybersecurity specialist. One can choose their roles according to their interest and ability. Here is a list of jobs one can take up as a Cybersecurity specialist: 

  • Security Architect
  • Security Analyst
  • Ethical Hacker
  • Security Consultant
  • Chief Information Security Officer (CISO)
  • Network Security Engineer
  • Cryptography
  • Information Security Manager

These are a few available job positions for Cybersecurity specialists. Each position has a different and unique job role. So, prepare yourself for those roles in which you have your forte. 

What is the average salary of Cyber Security personnel?

Cybersecurity employees receive one of the highest remunerations. In India, the average salary of a Cybersecurity specialist is around INR 7,76,000 per year. Hence, a career as a Cybersecurity specialist is promising and has ample job vacancies.

How can one prepare themselves for the Placement?

To get a promising job, one needs to prepare themselves for the placement. Interviewers at times might ask some tricky questions during the interview. Hence, it is important to prepare oneself thoroughly. Here are a few tips a student must follow: 

  1. Stay updated with the latest cybersecurity news

To be a successful Cybersecurity specialist one needs to keep themselves updated with the latest trends. These top trends usually take place in the technological sector. Cybersecurity news, the latest trends, and devices are available on the internet. Linked In, Facebook, Google, etc are a few trustworthy sources for tech news. This acquired knowledge will assist you to answer all kinds of tricky questions by the interviewers. 

  1. Use capture-the-flag (CTF) games to polish your abilities

One can upgrade their cybersecurity skills like hacking, cryptography, and retrieval of data with the help of capture-the-flag (CTF) games. These games are easily available online and one can access them easily. Practicing Your cybersecurity skills will make you more optimistic and you can easily ace your placement interview. 

  1. Learn computer programming

Learning programming is one of the most vital tasks for a cybersecurity specialist. One ought to know Computer Languages like Python, C, JavaScript, HTML, etc. Practicing these languages daily will make your placement procedure easier. To learn more about coding, get yourself enrolled in an online computing programming course. 

  1. Work on a second computer

Working on a second computer will help you to enrich the basics of cybersecurity. You need a second computer as most of the materials of cybersecurity are available online. To function properly the computer must have operating systems like BSD, Linux, Qubes OS, etc. Subsequently, you can install an Arduino board and turn any command into an output. While practicing your skills make sure that you have connected your network to a computer security system.

  1. Interact with Cybersecurity Specialists 

One can interact with a Cybersecurity Specialist at various technological events and even at clubs. Talking to a Cybersecurity Specialist will help you to understand the career path better and they can even resolve a few of your queries.

  1. Learn basic ethics and integrity

If you are willing to pursue Cybersecurity as your career alternative then you must understand the need of having basic ethics and integrity. In a workplace, one must behave formally. Therefore, must also regulate their social media posts so that it does not create any chaos later on. 

  1. Exclusive knowledge of other disciplines is essential

If you are willing to be a Cybersecurity specialist then you should also have proficiency in other disciplines. Hence, you should learn economics, psychology, data science, etc. This will help you to crack any kind of interview and will help you to become an influential Cybersecurity specialist. 

Conclusion

Learn Cybersecurity from Imarticus. Here, courses have guaranteed job assurance. They are partnered with more than 200 companies that provide placements. So, without any delay get yourself enrolled in the postgraduate program in cybersecurity to bag some amazing opportunities. 

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Learning SEO from scratch is now possible online

Posted on by Imarticus Learning

Learning SEO from scratch is now possible online

SEO is one of the most in-demand courses in digital marketing. It comes as no surprise that every program that offers digital marketing online training has an in-detail SEO course. Since SEO plays a pivotal part in achieving a higher rank in search engine results, and that too organically, knowing about it in length can only work to your advantage.

Should you learn SEO online or offline?

Now, this is a valid question. Should you learn SEO online or offline? Well, experts would say whatever suits you the best. But, at the end of the day, the course content makes the difference.

Back in the day, i.e. before the Covid-19 pandemic hit, courses such as SEO were largely offline. However, the trend has now reversed. Currently, online classes are taking over owing to their obvious advantages.

Benefits of online SEO courses

Online platforms have simplified how you used to learn digital marketing. Instead of wondering where you will find the relevant SEO course, all you need to do is just search online and choose the best course you can find. There are many course combinations that you will be able to find online. So, you need to opt for one that offers the most comprehensive curriculum.

Having said that, here are some advantages of taking online SEO online courses –

Study from the best in the business

Studying online means you get a chance to access a bigger pool of faculty than your traditional colleges. Traditional colleges and universities have a fixed number of lecturers, and they are not always industry experts. Whereas online classes are easily connecting you with industry professionals who share their insights about working on live projects, their challenges and how they deal with them.

Learn from the convenience of your home

If you are studying online, then you could choose a venue of your own choice. You could either study at a comfortable place where you are not distracted by fellow students, like the library or at your own home. Not only are you comfortable studying in a place that suits you the best, but you also get to learn more and absorb more information in a single session. Compare that to studying in a classroom, where you might have to compromise on studying in peace a bit because there will be a bunch of other students with you.

Study at your own pace

Learning from home through an online class has another benefit. You get to learn things at your own pace. You don’t need to rush things and, thus, can learn more effectively if you can run through the content at your own speed. The format of streaming sites like YouTube has the perfect requirements for a learner. They can rewind the content, fast-forward it and review the content multiple times to learn and understand the content in a better manner.   

Get access to the best certifications from all around the world

There are multiple leading colleges and universities that are teaching quality techniques to the student by making easy and flexible programs which offer certification and placement also. Make sure you avail all the resources and facilities to learn digital marketingonline. 

Keeping these advantages of digital marketing online training in mind, you need to find a course that solves your purpose. In this regard, you can look at the digital marketing course offered by Imarticus Learning.

Digital marketing courses from Imarticus

There are two digital marketing courses from Imarticus Learning, and both of them have a few distinct advantages.

PG Program in digital marketing

best digital marketing courses

If you want to learn digital marketing from scratch and then naturally progress to SEO and SMM, this is the course for you. Here, you will get a chance to learn about different avenues of digital marketing through live projects and practical examples. Moreover, you also get to work on real projects as a part of the coursework.

Advanced certification in digital marketing and MarTech

Imarticus Learning manages this course with IIT Roorkee, and here you get a chance to learn from the industry experts and the faculties of IIT. Also, the certification of this course will be provided by the IIT Roorkee. The syllabus here is more advanced than the course mentioned above.

To sum up, the importance of SEO in digital marketing will skyrocket in the coming years. So, this is the ideal time to enrol for an SEO online course and start preparing. And, with the availability of online courses, this has become simpler than ever.

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