Why are learners opting for social media marketing courses in 2023?

With social media becoming an increasingly important part of our lives, it’s no surprise that more and more people are looking to learn how to market their businesses through these channels. Social media marketing courses will be top-rated by 2023. 

Not only do they provide an engaging and modern way to learn, but they also give learners a chance to build a successful career in digital marketing.

Along with giving students an updated understanding of how to use the latest technologies for their businesses effectively, courses will also teach them essential skills you can apply across any industry. 

From learning how to craft engaging content that attracts customers to understanding the latest trends in social media marketing, courses will make sure students are up-to-date and ready to tackle any challenge.

This post will briefly explain why so many learners will opt for social media marketing courses in 2023. But first, let us understand what social media marketing is.

What is Social media marketing?

Social media marketing promotes products or services on social networks like Facebook, Twitter, Instagram, and YouTube. It can help businesses reach a larger audience and grow their brand awareness while also allowing them to engage with customers directly.

With the rise in popularity of digital marketing over traditional forms of advertising, it’s easy to see why social media marketing courses have become increasingly popular. They provide learners with the skills and knowledge necessary to get ahead in this highly competitive field while giving them access to resources that will help them succeed.

By 2023, more businesses will be turning to digital channels for their advertising needs – making social media marketing courses even more in demand. As a result, many learners will likely opt for these courses to gain an edge over their competition.

Reasons why learners will be opting for social media marketing courses in 2023:

Increased demand for digital marketers

As the world increasingly relies on technology, there is an ever-growing need for skilled individuals who can connect businesses to their target audiences using the latest tools and platforms. 

Faster access to the most relevant information

Social media marketing courses provide students with the latest tools, tactics, and trends to stay up-to-date on all the developments in the field. This ensures they have access to the most relevant data, which will help them better understand their audience and craft effective campaigns.

Opportunity for creative expression

Social media marketing courses allows learners to develop their creative side by creating engaging and eye-catching content. With a greater understanding of how to use the platforms, they will better equip students to develop unique strategies to help them stand out from the competition.

Increased career prospects

By taking a social media marketing course, learners can open up new opportunities in their field. They will have access to a more extensive network of potential employers and be seen as an expert in their industry, giving them an edge over other applicants.

These are a few reasons why so many people want to take social media marketing courses in 2023. With the right skills and knowledge, learners can make the most of these platforms and achieve tremendous business success. 

Discover IIT Roorkee digital marketing certification course with Imarticus Learning

 

With Imarticus Learning, learn about the IIT Roorkee digital marketing program. Businesses today rely on the latest technology and digital channels to communicate with their current and potential customers in the age of digital transformation. We have created this advanced digital marketing certification course and MarTech course in collaboration with IIT Roorkee for those searching for the best online marketing course.

Course Benefits For Learners:

  • Learn SEO online, comprehend the most recent trends and algorithms, and participate in digital marketing projects if you want to build a rewarding career in MarTech and digital marketing
  • Through live online sessions and conversations, learners can receive instruction from some of India’s top educators and specialists. 
  • Our knowledgeable mentors will support you in achieving your goals as you move through the program.

5 Simple Tips To Improving Your Career As a Data Scientist

In today’s world, most types of organised businesses use huge amounts of data to understand and analyse the needs or preferences of their prospective customers. This helps companies offer their existing clients a smooth experience with their products and services. Data science plays a vital role in this direction and provides businesses with the right tool for their activities. Notably, the number of people opting for a data scientist career these days is growing by leaps and bounds. 

Process and its Application in Business

The process of data science starts with the collection of raw data from several sources. Then, the data is prepared, i.e., filtered by eliminating unwanted content, as per the needs of the business. And then, analysis of the data starts followed by data modelling and later actual visualisation in the real system. Data science helps both online and offline businesses by capturing more and more recent data, which shall add value to the business in the long run. For example, an OTT platform service provider gathers real-time data on the choices and preferences of their clients to suggest to them the content they would be interested in. This means they help their clients get their choice’s content at their fingertips.  

This process is known as the recommendation process. The more inputs the service provider receives from a particular client, the more accurately the system may suggest him or her correct content. The better the recommendation mechanism of the service or a product, the better the satisfaction of the client. This is the reason why recently all organisations are following the process of client feedback for their products and services.

data science course

It is the job of data scientists to work out the available data and derive perfect algorithms for the system to kick-start artificial intelligence. Thus, machine learning comes hand in hand with data science and is an integral part of the total knowledge that a data scientist should possess. Considering this, the study of data science and machine learning courses in India is gaining momentum day by day.     

Tips to Improve Your Career as a Data Scientist 

The simple tips that will help to improve your career as a data scientist are as follows – 

  • Starting a career in data science is equivalent to breaking into software engineering for someone, who does not exactly have the same background but the basic intelligence, passion and skills to crack the processes. It may be safely mentioned that a candidate may be from any background i.e. science, humanities or commerce and may still pursue a career in data science. However, it may be noted that the candidate must possess good reasoning skills and a steady aptitude to learn quickly and efficiently.
  • Even a prospective candidate without prior programming language knowledge can be a very good data scientist in future provided the candidate follows the subject on the right platform. The candidate must enrol himself or herself in an eminent institute, having a huge experience in mentoring on the subject.
  • It may be noted in this context that though the study of data science involves enormous learning procedures, one should not be too much stuck in theory but rely on practice when he or she has completed the course. It is more of a practical or hands-on job and hence, preparing and running a model is more important than anything else.
  • A budding data scientist must have excellent mentors. We must remember that this is a newly evolving field and hence, getting oneself updated with the latest domain knowledge will be extremely helpful to one’s career. This is exactly where the role of good institutions comes to play.
  • The prospective candidate should choose the correct industry, in which the candidate has an inherent interest. It may be in SCM (supply chain management) or even finance. The course to be chosen should also be guided by keeping the basic interest of the candidate in mind. Good institutions have career counselling coaches who can understand the ability and interests of a particular candidate and may guide the candidate accordingly.

Conclusion 

A career as a data scientist is highly rewarding for a prospective candidate provided he/she has a grasp of the subject precisely and applies the knowledge in the industry domain according to his/her interest. The pay package of a data scientist depends on the skills and knowledge the candidate has mastered and the number of successful project models that have been delivered. The IIT Roorkee data science and machine learning course at Imarticus is an online training programme for five months. This course will guide you on how to become a successful data scientist and help you to achieve your dream. 

Want to become a Chief Financial Officer in 2023? Join the IIM Indore CFO program

The job role of a Chief Financial Officer (CFO) is one of great influence and responsibility. Only people with true ambition, willpower, and hard work can reach this goal. It is a vital position and is all about leadership, power, planning and financial sense. People with a growth mindset in the field of Finance often desire to be a CFO. It is one of the senior-most roles for finance professionals. Most working professionals are opting for Financial Markets Certification courses to move up the ladder in their Finance career.

What does a CFO do?

Let’s understand the duties of a CFO in brief. This will give the aspirants an idea of what they are getting into.

The CFO has a wide range of duties and accountability. They monitor the organization’s financial operations and are responsible for developing revenue streams and driving business strategy. They look for creative ways with the least risk for raising capital for several purposes, such as expansion, product development or modernization. They must technologically be competent to integrate technology into their operations.

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Today, CFOs influence almost all areas of their organizations, from budgets to human resources to IT. A CFO works closely with the CEO and influences important decisions regarding business strategy, thus acting as a strategic adviser. They are also part of the board responsible for corporate investment in most organizations. Their role even extends to managing their team of finance professionals and working with internal and external parties on financial matters about the organization.

Steps to become a CFO

From taking the right education to making the right connections, there are some strategic steps one needs to take to become a CFO. Let’s have a look.

Further your education

CFO is a very senior position in an organization, and they are expected to perform a wide variety of functions and be an expert on financial matters. Thus, one needs to enhance their education and gain relevant experience to hold such a responsible position. Today, there are many ways to become a CFO. People aspiring to be a CFO mostly opt for a business degree or a specialized finance program.

Improve and expand your skillset

The role of a CFO is very technical. They ensure that the organization’s decisions are financially sound. They are, thus, expected to be a master of accounting, budgeting, analysis, and compliance principles. Look for job opportunities, such as that of a financial analyst, auditor, or accountant. This will give you the exposure and experience of how to manage the books, handle reporting requirements and make decisions about expenditures and acquisitions. Gaining a Financial market certification can help in building the necessary technical skills.

Improve your leadership and communication skills

A CFO has to act as a leader and a manager most of the time. Thus, developing leadership skills can go a long way in achieving your goal of being a CFO. They must be able to lead in the boardroom and confidently convey their decisions that are in the best interests of the company.

Anyone aspiring to be a CFO should work on developing qualities, such as solid communication, presentation, and team-building skills. Enrolling in highly reputed Indian Institute of Management courses is one of the best ways to develop the required skillset.

Enhance your cross-functional knowledge of the organization

As already mentioned, a CFO has to perform wide-ranging responsibilities. They make financial decisions that affect the whole organization and are expected to work in collaboration with managers and executives of different departments. That is why CFOs need to have a thorough understanding of their company, its profitable sectors, and the risks it faces. When you know about the different areas in your organization, then only you’ll be able to guide them financially.

Stay updated on any relevant developments

Any relevant developments in the field of technology, cybersecurity and financial markets are necessary for CFOs to know. An understanding of the implications of these developments and ongoing trends on the organization’s bottom line will give the company a competitive edge and eliminate any risks.

Leading the financial activities of a company is no easy job. One needs to be well prepared for it. Imarticus Learning is there to help aspiring individuals. Our Postgraduate Certificate Programme for Emerging CFOs is designed to help learners master new-age financial skills. It is made in collaboration with IIM Indore faculty and is 12 months long.

Our IIM Indore CFO program is created to prepare you for the CFO role by equipping you with strategic, analytical and tech-focused skills. Achieve your dreams with Imarticus Learning by enrolling in the course today!

How to prepare for an ethical hacking certification with an IIT course

The process of identifying the loopholes in a computer or a network of computer systems for the purpose of rectification of such defects and also providing network security as a whole to prevent such probable future onslaughts is known as ethical hacking. Ethical hackers, otherwise termed white-hat hackers, are appointed by organisations to thwart illegal hackers, also known as red-hat hackers, from stealing sensitive data and information for their personal gains. In fact, the profession of ethical hackers boomed after the unscrupulous activities of the red-hat hackers created havoc with the management of some leading organisations in the world.

Besides these two types of hackers, there is another kind of hacker called grey-hat hackers. They, just like red-hat hackers, breach the computer system of an organisation without its permission and locate the vulnerabilities in the system. But, unlike the red-hat hackers, they let the client know about this incident and also help them to find a solution in exchange for a reward. Thus, they are known as bug-bounty hackers.

Thus the key value drivers of an ethical hacker in an organisation are as follows:

  • Protect the privacy of an organisation being hacked. Here the term privacy pertains to all classified information, data, bank information, etc.
  • Issue a transparent report to the management regarding the observed loopholes in the computer system of the organisation.
  • Notify the hardware and software vendors of the identified vulnerabilities so that they work towards a solution.
  • Oversee the fortification of the system at the earliest to make the organisation safe from data theft.
  •  Ethical hacker has to work within the ambit of the contract he or she has signed with the organisation. Any deviations from the contract lead to the violation of the contract, for which the certification of the ethical hacker might be revoked.  

Certified Ethical Hacker 

ethical hacking course

There are degree and diploma courses on cyber security, through which one may hone the skills of an ethical hacker. However, reputed companies would like to seek candidates with dedicated certification in ethical hacking before offering a job to them upfront. The reason is the process of trust building since ethical hackers are expected to deal with sensitive information. Thus an ethical hacking certification course has become so important to pursue a career in this field.

The ideal candidates to join an IIT ethical hacking certification course is as follows:

  • A bachelor’s in technology in computer science.
  • Graduate with relevant experience of more than 1 year.
  • Diploma with relevant experience of more than 3 years.

Preparation For The Course

It is better if an ideal candidate gets a bit of idea with the following topics before taking the ethical hacking course from IIT. Some of these are mentioned below –

  • Network & basics
  • Foot-printing or tracking
  • Google hacking
  • Windows hacking
  • Email tracing
  • Linus hacking
  • Social engineering attacks
  • Firewall and bugs
  • Encryption and cryptography
  • Wireless hacking
  • Sniffing or Wi-Fi traffic check
  • VPN network configuration
  • SQL injection

The following will be the theory curriculum for IIT ethical hacking certification course:

  • Secure coding and secure development
  • Malware analysis
  • Cyber security
  • Web security
  • Network security
  • Access control
  • Reverse engineering
  • Application security
  • Intrusion detection
  • Android security
  • Network traffic analysis

This curriculum includes a 120 hours hands-on program with interactive live weekly classes. Besides these theory classes, the aspirants have to also complete successfully the projects on the followings:

  • Device control
  • A host-based intrusion detection system
  • A network-based intrusion detection system
  • Secure inventory management system
  • Application communication protocol testing tool
  • Application control
  • Memory forensic
  • Honeypot 

In terms of job roles, developers, managers and leaders participate in this advanced course. They have experience ranging from 3 to even 20 years. The course duration is six months and hence is quite compact. The course will be led by high-class faculty, who are all IIT alumni and professors over there. The course gives the facility candidates to get mentor support from industry practitioners and experts; both in the theory curriculum stage and also during the project phase. Though the course has been primarily designed in an online format, the students shall have the privilege of visiting the IIT campus for the purpose of personally meeting their mentors and discussing issues face to face, particularly before they appear for the examinations for certification. 

Conclusion

An ethical hacker actually prevents the organisation from the evil intentions of a red-hat hacker and thereby saves the organisation in terms of money and reputation. Thus, an ethical hacker forms an integral part of the organisation’s management since he is aware of and in charge of the most sensitive data. Considering the portfolio, a certified ethical hacker is generally offered a handsome package as a salary. The IIT Roorkee Cybersecurity course at Imarticus is an online course for 6 months. The online classes will be held on Saturday and Sunday. This course will guide you and help you to achieve your dream. 

Deep learning: Why it matters for the future

The leaps and bounds that technology has taken since artificial intelligence’s inception in the 1950s are impressive. And it happened in the absence of the internet. Experts in the period between 1957 to 1974 derived the proof of principle for AI. They visualised a system that could recognise spoken language with the help of data processing. This technology has grown exponentially to reach the era of “big data.” This is where a large amount of data is processed in minutes. The future of AI looks promising. From translating languages in real-time to self-driven cars, it’s everywhere. A PG in Data Analytics helps you start a successful career in this promising field.

The following section will help you explore the scope of Deep Learning in the future.

Importance of Deep Learning for the Future through Examples

data analytics course

Almost all companies in the world are leveraging AI and ML-based machines. So, knowing how this technology is being used is important. The examples listed below discuss Deep Learning implementation in real-world scenarios. We also explore the scope of future improvements in DL-based technologies. This will help you understand the need for a Deep Learning course in the future.

Machine Translation: Assistants like Siri, Google Assistant, and Alexa have changed our mundane routine around the globe. These assistants are trained using Deep Learning algorithms to generate the fastest and the most appropriate responses to human queries. They translate spoken language to machine language to process natural language instantly.

Additionally, assistants and software like Google Translate perform another type of machine translation. They efficiently translate the words spoken by a person in one language into another in real-time. In the future, this technology will improve multifold to translate more than one language as the speakers speak. If you are a technology enthusiast, get a PG in Data Analytics now! You can be a part of the ongoing technology revolution.

Mobile AI: Several AI-based applications are available in the market today. However, the lack of computing space and memory in mobile phones stops this technology from reaching larger audiences. In the future, most of us will leverage deep compression technology to reduce the size of applications. These applications could be developed for laptops, tablets, or phones.

Research: Deep Learning is not only for delivering comfort and luxury. It also delivers on bigger responsibilities like saving lives. Medical researchers have teamed up with IT professionals to create systems for detecting life-threatening cells (cancerous) in the human body. We have indeed used diagnostic systems assisted by computers for a long time. But the introduction of deep learning has changed the game in medicine.

Data processing is used for detecting hazardous cells in the human body. However, many challenges in this field are yet to be solved. Hundreds of medical imaging devices generate images based on varying principles. Technology has not developed at a pace to understand this level of variation. You can join the healthcare field with a PG in Data Analytics.

Employee Retention: Companies are bombarded with large volumes of employee data that require daily processing. To retain employees by providing the best satisfaction level, companies’ HR department must link their employee information with different categories. These categories are compensation management, onboarding procedures, and incentive management. In the future, Deep Learning can be paired with blockchain to get better results. Also, the process of training and employee reviews could be automated using Deep Learning. A Deep Learning course can help you understand the new HR-related tools. Most of them are AI and DL based.

Customer Support: Today, this technology is used to improve the performance of chatbots. They work with inputs from words, audio, images, and videos to generate the desired output. In the coming years, this technology will expand its scope to include various facets of customer support. You can check out the Data Analytics course with placement options. This would help you set foot in the field fast.

Defence: The Defence ministries of many countries are leveraging deep learning to detect hazardous and safe areas for their naval, air, and ground soldiers. In the coming years, these algorithms can diversify to automate the responses of missile systems against an incoming threat.

Kickstart your career with a Data Analytics course with Placement opportunities

The knowledge of Deep Learning or neural networks can help you explore a career in various IT roles. These include the positions of Data Engineer, Software Developer, Research Analyst, Bio Information, and Data Engineer. Generally, Machine Learning and Deep Learning come under the umbrella term of Artificial Intelligence (AI). According to the study by The International Data Corporation, the financial value of AI is expected to reach $7.8 billion. Imarticus Learning offers a job-ready Data Analytics Course with placement for fresh graduates and professionals with 0-5 years of experience.

Imarticus Learning offers a job-ready curriculum for fresh graduates and professionals early in their careers. You can learn more about the PG In Data Analytics program on the official website. Call their professional support, or use chatbots to resolve your queries.

The top 5 strategies to transform your career in investment banking

Investment bankers play a crucial role in ensuring the success of their client’s business ventures. They help them to raise the necessary funds required for undertaking these projects. This includes processing and managing complex financial transactions. This includes mergers and acquisitions. They also advise clients on ways to improve their businesses.

Also, they must stay constantly aware of changes in the investment climate. This is to provide expert advice on financial risks. It helps you stay two steps ahead during tough times.

investment banking course with placement

Many students aspire to have a career in investment banking. It’s because it offers high-paying job roles. But, since there is so much competition, investment banks are very selective about the skillsets they want their prospective employees to have. Some desirable traits expected of them include being data-driven thinkers and sales-minded communicators. Also, they need to have a strong sense of ethics and compliance.

In this article, we will discuss in detail the five strategies one can adopt to increase our chances of success in an investment banking career.

Choose an investment career that befits you

Within the field of investment banking, there are various roles that, despite having a few similarities, require different skill sets and personal attributes. For example, the operational side of investment banking requires the individual to process and settle transactions. Therefore, the investment banker working in operations must be hardworking and analytical with excellent numerical skills.

Investment bankers working with corporates must provide financial services to other organizations and companies. They must work with various mergers and acquisitions, lending, bonds, and shares. Further, corporate investment bankers must provide strategic advice to clients and operate under extreme pressure. Therefore, it is a necessity that they have strong interpersonal and negotiation skills.

Therefore, given the different requirements of different job roles, an individual needs to choose a career option that aligns with his skills.

Ensure that the career of an investment banker is the right job for you

Investment bankers come from different backgrounds and have many skills that can fit other finance-related professions. However, if you want a career in investment banking, you’ll need to fit a particular character profile. One should be willing to get into a demanding and potentially stressful job.

Working at an investment bank can be challenging, but the rewards are worth it. Corporate and operation investment bankers can expect to make an excellent salary. The salary tends to rise rapidly in this industry. If you’re looking for a financially rewarding career, investment banking is the way.

It’s always beneficial to keep your expectations in check, especially when it comes to seeking out job or internship opportunities in the field of investment banking. Suppose you’re clear about what the role of an investment banker entails from the get-go. In that case, you’ll be better able to identify work experience opportunities related to investment banking and help you build up the skills you need for the job.

Study for a degree in investment banking

Most investment banking institutions looking for new candidates typically require them to have completed a Bachelor’s degree. However, it doesn’t necessarily have to be a finance-related subject. However, the degree should focus on math-intensive topics like business, management, or economics. There is also usually a minimum grade point average that must be met by those wanting to work for one of the top investment banks.

Various great learning platforms provide investment banking courses with placement. Aspirants can apply for these courses to directly enter the field of investment banking.

Apply for investment banking internships

Many top investment banking institutions provide summer internships in investment banking. These internships can be highly beneficial in developing essential technical skills gained by working on various transactions or deals for the company’s clients. Outstanding students may also be given full-time job offers after completing the internship program.

Investment banking institutions place a high value on the practical skills and on-the-job experience that interns acquire. Internships allow individuals to build meaningful connections before entering the job market. This increases their chances of being offered the best positions in their chosen field.

Attend events and build a network

Attending virtual recruitment events and talks with employers can help you understand an investment banker’s daily work routine. One can also continue to expand his network by connecting with employers via social media platforms such as LinkedIn, Twitter, Facebook, and others. These industry professionals will provide valuable guidance on your career progression further down the line.

Many learning platforms offer banking courses with placements that might be helpful for aspirants. Interested individuals can avail this opportunity by enrolling in the Certified Investment Banking Operations Professional course of IMARTICUS Learning. It is an online Investment banking course with placements that prepares you for high-demand job roles in the field of Investment banking.

Top 10 Takeaways From The Advanced Management Program in Financial Services

An Advanced Management Program in Financial Services can help you develop the skills needed to excel in a career in financial services. It provides an opportunity to understand and apply contemporary management concepts, strategies and techniques related to financial services. The program covers corporate finance, investments, risk management, banking regulations, entrepreneurship and more.

Additionally, it will provide an understanding of the complexities of global financial markets and how organizations can best benefit from them. This specialized knowledge base helps individuals better manage their finances and make intelligent decisions while managing finances for organizations they work with or lead. Ultimately, this program equips students with the necessary skills to support their career goals in financial services.

The Advanced Management Program also offers participants personalized mentorship opportunities that can be invaluable when striving for success in the financial services industry.

Some Data and Statistics: Growth Scope for professionals in Financial Services Industry?

advanced program in capital markets

The financial services industry is constantly growing, creating vast opportunities for professionals. According to a recent report from the World Bank, the market size of global financial services grew from $5.8 trillion in 2017 to $7.2 trillion in 2019 and is forecasted to reach over $10 trillion in 2023. This growth reflects increasing demand for innovative financial products and services and shifting consumer preferences towards digital banking.

Additionally, technological advancements have created new opportunities for professionals with skills such as artificial intelligence and big data analytics that can be applied within the sector. As a result, those working in the financial services industry are expected to continue benefitting from job prospects and salary increases due to the rising demand for their expertise. The future outlook for the financial services industry is optimistic, with analysts predicting a bright future for the sector and professionals with expertise in this area.

10 Takeaways you’ll earn from an Advanced Management Program in Financial Services:

  1. Understand how to identify, assess and manage risk in financial services organizations
  2. Develop an understanding of the regulations that govern the financial services industry
  3. Enhance your knowledge of advanced business analytics techniques and their application in the world of finance
  4. Develop a deeper appreciation for customer service and its importance in financial services operations
  5. Learn how to develop effective strategies for managing digital transformation projects across multiple departments within a banking or insurance organization
  6. Explore new technologies such as blockchain, AI, big data & machine learning and understand how they are revolutionizing the way financial services organizations operate today.
  7. Gain insight into best practices when it comes to cyber security threats facing financial services organizations
  8. Develop effective strategies for recruiting and retaining talented staff in the competitive world of banking and insurance
  9. Understand how to develop a strong digital marketing plan for financial services products or services
  10. Learn how to create effective performance management systems that drive organizational success in financial services.

By completing an advanced management program in financial services, you will gain the necessary skills to successfully lead a financial services organization. You will be well-equipped with the knowledge and tools required to manage risk effectively, optimize customer service, develop strategies to remain competitive in an ever-changing market, and ensure organizational success.

Learn and Grow with Imarticus Learning:

Are you willing to prepare for leadership roles in Financial Services and Capital Markets? Imarticus Learning offers an Advanced Management Program in Financial Services & Capital Markets that will provide you with a comprehensive understanding of investment banking, capital markets and risk and fintech domains.

This 6-month intensive program offers the best-in-class education for high-performing middle management professionals with a few years of experience.

Course USPs:

  • A leading-edge curriculum teaching you fundamentals of corporate finance, risk management and compliance, fintech, capital markets, valuation and equity research.
  • Best financial services and capital market course for mid-level professionals
  • Gain basic financial knowledge and skills for a strong foothold in the industry.
  • This course lets you acquire vital skills and knowledge and opens avenues for reigniting a career in finance.

5 best practices and resources for financial valuation

Financial valuation determines the present or future value of a business, an asset, or other financial instruments. It involves various techniques and strategies to estimate the worth of a company, security, commodity, or any investment.

It is critical to business growth because it helps investors determine whether they should invest in a particular organization. By assessing a company’s financial condition and prospects, investors can recognize opportunities for potential long-term gains. Additionally, financial valuation can help guide decisions regarding mergers and acquisitions activities within different industry sectors.

Moreover, financial valuation is essential for tax planning purposes since it assists organizations in understanding their overall tax liabilities and obligations. Carefully analysing and evaluating the company’s financials and performance can provide organizations with insights on maximising their tax savings.

Finally, financial valuation allows companies to assess their current affairs and plan for future success accurately.

Five best practices & resources for financial valuation?

  1. Develop a realistic and detailed financial model: Businesses need to develop an accurate and detail-oriented financial model that considers input from various sources such as industry trends, competitor analysis, macroeconomic conditions, etc.
  2. Use benchmark analysis: Benchmark analysis is an excellent tool for comparing the financial aspects of different organizations against each other to identify opportunities for growth and improvement.
  3. Perform sensitivity analyses: Companies can gain insights into how external factors affect their performance by performing sensitivity analyses on variables such as revenue growth rate, cost structure or expense ratios.
  4. Utilize valuation techniques: Different valuation techniques, such as discounted cash flow (DCF), earnings multiple approaches, asset-based approach, and market comparables, can help provide an accurate picture of an organization’s performance.
  5. Utilize financial resources: Leveraging external resources such as industry reports, economic forecasts, and surveys can be very helpful in understanding the current financial landscape and trends that may impact a company’s valuation. These resources can also help provide valuable insights into competitor analysis and benchmarking activities.

Financial Analyst Course and it’s benefit for your Fintech career:

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A Financial Analyst Course can provide a comprehensive introduction to financial valuation and how it can benefit Fintech career goals. Through this course, learners will understand financial concepts such as capital budgeting, cost of capital, risk management, forecasting and financial statement analysis. Additionally, the course offers practical instruction on constructing an economic model to analyse a company’s performance and make future projections.

Furthermore, through the Financial Analyst Course, students can learn about industry trends and developments in Fintech that may affect their chosen career path. This knowledge is essential for those who wish to stay ahead in the competitive world of finance and make informed decisions regarding investments or other opportunities. Finally, the course provides an opportunity to network with professionals in the field and gain valuable insights into the industry.

Overall, a Financial Analyst Course can be an invaluable asset for those seeking to learn financial valuation and benefit their Fintech career goals. It is a great way to gain practical knowledge and develop key skills for success in finance-related roles. With the proper guidance, individuals can use the expertise gained through these courses to become experts in financial valuation and make informed decisions for their businesses.

Transform & Learn with Imarticus Learning:

Being an aspirant of Financial Analyst, Imarticus Learning offers courses that let you acquire toolkits to enable careers across investment banking, corporate finance and private equity.

They offer the best financial analyst courses in collaboration with KPMG in India. The 180+ hour skill-building program enables you to build mastery across various functions within core finance. You get to learn through an endorsed curriculum, influential faculty and practical learning, with over 25+ hours of delivery from KPMG experts.

The best part is that you get to learn job-relevant skills and equip yourself with everything like financial statement analysis, modelling, equity research, transaction execution, and financial valuation training being the most important part of the course.

Course USPs:

  • Experiential & Blended Learning
  • Learning Management System
  • Tech-aided Instruction
  • Job Readiness
  • Career Mentorship
  • KPMG-endorsed Curriculum

For further details, contact the Live Chat Support system or visit our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, Gurgaon, and Ahmedabad.

Postgraduate diploma in Banking and Finance: Is it worth it?

Many people who want to work in banking or finance are probably thinking about whether or not to get a postgraduate diploma in this field. It can be hard to decide because such a program can be expensive and take a lot of time, and it’s not always clear if the investment will be worth it in the long run.

Why Postgraduate Diploma in Banking and Finance is needed?

The reason to pursue such a program is that the finance industry is always changing, and professionals in the field need to keep up with the latest changes to stay competitive in the job market. Students can get the knowledge and skills they need to succeed in this fast-paced industry by getting a postgraduate diploma in banking and finance.

The objective of the program

The goal of a postgraduate diploma in banking and finance is to give students advanced knowledge and skills in the field of finance, especially in the areas of banking and financial services. This program is made for people who want to improve their chances of getting a job in the finance industry or who want to get into the field for the first time.

A postgraduate diploma in banking and finance is an advanced degree that usually takes between one and two years to finish. It is meant to give students more advanced knowledge and skills in banking, finance, and managing money. Topics in this kind of program usually cover things like financial analysis, investment management, financial markets and institutions, and risk management.

Benefits of program

There are several benefits to this program:

banking and finance course

Career advancement: A postgraduate diploma in banking and finance can help you stand out in the job market and improve your career prospects. With a specialized qualification in finance, you may be eligible for more advanced roles within your organization or in other financial institutions.

Industry recognition: A postgraduate diploma in banking and finance is a highly respected qualification that is recognized by employers in the finance industry. It demonstrates to potential employers that you have a strong foundation in finance and are committed to advancing your career in this field.

Networking opportunities: The program provides students with the opportunity to network with other pro allow students and professionals in the finance industry, which can be valuable for building relationships and finding job opportunities. You may be able to make connections with industry professionals who can provide valuable guidance and support throughout your career.

Practical skills: The program includes practical training and hands-on experience, which can help students apply their knowledge in a real-world setting. This type of experience can be valuable when it comes to finding a job or taking on more advanced roles within your organization.

Increased earning potential: Professionals with advanced qualifications in finance may be eligible for higher salaries and better benefits. A postgraduate diploma in banking and finance can help you increase your earning potential in the long run.

Opportunity to specialize: The program allows you to specialize in a specific area of finance, such as banking, investment, or risk management. This can be beneficial if you have a particular interest in a certain aspect of finance and want to focus your career in that direction.

Enhanced knowledge and skills: The program provides students with a thorough understanding of finance, including financial markets, banking operations, risk management, and financial analysis. This knowledge and these skills can be valuable in a variety of finance-related roles.

The postgraduate diploma in banking and finance offered by Imarticus is a comprehensive program that covers a wide range of topics, including financial markets, banking operations, risk management, and financial analysis. The program is designed to provide students with a solid foundation in finance, as well as the skills and knowledge they need to succeed in the industry.

In conclusion, a postgraduate diploma in banking and finance is a valuable qualification that can help you advance your career in the finance industry. It provides students with the knowledge and skills necessary to succeed in this competitive field, as well as the opportunity to network with other professionals and gain practical experience. If you are considering a career in finance, a postgraduate diploma in banking and finance by Imarticus is definitely worth considering.

Network Security: The many layers of protection

During National Cyber Security Awareness Month in India, a study revealed that the average annual salary of a cyber security professional in India is approximately Rs. 7.5 lakhs. Beginners in the field are expected to generate this income level with their skills. However, professionals with more than a decade’s experience are expected to earn approximately Rs. 22 lakhs per annum. With the increasing demand for data protection by customers and clients, businesses around the world are actively looking for IT professionals. Through a Network Security Course, you will be getting the latest updates and information about the field of Network and Cyber Security.

Keep reading to learn about the types of attacks and the many layers of protection that a network offers.

Types of attacks on a Network

cybersecurity course

As a Network Security professional, you will come across two types of attacks on a network. In an active attack, the attacker intrudes to modify the stored data in any system. On the other hand, passive attacks are done by perpetrators who copy and view the system data. Find a detailed explanation regarding these terms below.

Active attacks: An attacker targets the system resources of an organization and attempts to modify them during an active attack. Generally, non-IT professionals are aware of such types of attacks as they are a threat to their devices and the data in them. Trojan horse, replay, SYN flood, and Denial of Service (DoS) attacks are some examples of active attacks.

Passive attacks: The network attacks that majorly go unnoticed are generally passive. It’s hard to note this type of attack when it happens because the system data remains unchanged before and after the attack. Cyber security professionals also perform this attack to detect any open ports or vulnerabilities in a network to ensure a secure IT system of an organization. Eavesdropping and release of messages attacks are some of the known passive attacks in network security.

What are the layers of Network Security?

IT professionals in any organization build the network of the business based on the Open Systems Interconnection (OSI) model. From the early days of networking, computer professionals have tweaked this fundamental model by subtracting certain layers to create a custom network. However, any network across the world is based on one or many of these basic layers.

Application: The application layer is the topmost level in the OSI model of network security. At this stage, the applications get access to the services provided by a network. Email clients and web servers use the protocols in this layer (HTTP, HTTPS, POP3, etc.) to send and receive information from users to the network.

Presentation: The protocols (SSL, TLS, MPEG, etc.) in the presentation helps in encrypting, decoding, and compressing data for transmission from the session layer to the application layer.

Session: When data is transferred from one device to another, it is done through the medium of communication channels. The session layer takes complete responsibility for keeping these channels open during data transmission. SAP is a commonly used session protocol.

Transport: In the transport layer, data is segregated into segments. This heart of the OSI model layer is responsible for assembling and reassembling data segments to prepare them for use in the previous layer. UDP and TCP are some transport protocols.

Network: Data in the network layer is represented in the form of packets. The protocols in this layer (IPv6, ARP, etc.) find the best way to route packets to the destination node using Internet Protocol (IP) addresses.

Data: Here, the data is represented in the format of frames. The protocols of the Data Link layer establish and terminate connections between networks that are physically connected. ATM, Frame Relay, and PPP are some protocols of the Data Link layer.

Physical: In the physical layer, data is represented in bits. Here, the transmission of raw data takes place through protocols like 100BaseTX, RS232, and ISDN.

Cyber Security Course with Placement Assurance

Imarticus Learning has successfully placed thousands of IT professionals with high-paying packages. The Network Security course teaches the following tools and software programs based on the trending security requirements.

Metasploit

Burpsuite

Tor

Ettercap

Acunetix

Kali Linux

Nikto Operator Bundle

Aircrack NG

Become a Cybersecurity Analyst through the Network Security Course today

A layered approach to cyber security helps in deterring attackers. It involves understanding cloud computing, remote working, and other IT environments of the business. As a Cyber Security Analyst, your job will be to check several systems, devices, etc., used by your company. You will have to back up the data on every device and test the ports to ensure a solid and secure system.

Become a trusted Cyber Security professional through the Cyber Security Course with placement assistance today! Contact the industry leaders at Imarticus Learning through chat support or contact details on the website.