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What is paid media and why is it important for any business

Posted on by Imarticus Learning

Building a successful brand requires massive media exposure so that consumers can take note and build a recall factor. An average consumer attention span has reached a new low of 8 seconds in recent years, down from 12 seconds in the year 2000. As a result, businesses need to use all available media vehicles to gain exposure for a brand.

Broadly, there are three types of media vehicles at the disposal of any business. These can be classified as owned, earned, and paid. As the name suggests, owned media are platforms like websites, social media pages, etc while earned media is the social media mentions, media coverage, reviews, influencer shoutouts, and other appearances a business can generate. Most importantly, paid media is the media option where a business is expected to pay for placing an advertisement in front of the consumer. Options like search ads, display ads, and branded content are the commonly used vehicles to gain exposure through paid media.

Here is all you need to know about paid media and why it is important for any business:

What is Paid Media?

Paid media is the external marketing effort a business needs to make with mediums like pay-per-click advertising, display ads, and branded content. Paid media can play an important role in driving growth for a business and awareness for a brand.

digital marketing course

Based on the end objective of the marketing strategy, a business can craft a paid media strategy to increase the media exposure a brand receives. As compared to other mediums like owned and earned media, the growth in exposure using paid media is phenomenal and is dependent on the budgetary commitment a business can make.

Benefits of Paid Media

As paid media can generate the required buzz and results for a business, it is increasingly preferred by businesses that are looking for growth. Here are the key benefits of paid media:

Better exposure

A business can generate better exposure by opting for paid media options. As we can reach more audiences, it has the potential to grow the reach of a business exponentially. Paid media helps a business reach consumers which were otherwise out of reach with organic methods.

Better engagement

Paid media provides an opportunity to target users in a specific segment like geography, gender, age group, etc. We can expect better engagement with the right paid media strategy in place.

Increased brand recall

Paid media provides a chance to get consumer attention across various platforms. With an increased brand recall, we have the opportunity to drive business growth and emerge as a strong brand in the market.

Increased traffic

Paid media has the potential to drive traffic and lead count for a business. Any organization that is looking to grow its traffic and sales need to include paid media in the media mix.

Importance of Paid Media for a Business

Paid media is important for a business for several important reasons. Here are key reasons why paid media holds a lot of importance for a business:

Reducing attention span

Customers are surrounded by a lot of brands. At the same time, the reduced attention span due to the emergence of several new platforms is not making life easier either for a marketer. As a result, paid media helps a business to get in front of the customer repeatedly.

Increased competition

Competition across product or service categories is increasing every day. As a result, it has become important for a business to use all possible options to gain customer attention. Building a paid media strategy helps a business get more customer attention and build a successful business.

Better control over the content

Building a narrative and maintaining it throughout the journey of an organization is important. Paid media strategy gives more control over the content that is going out in the market. We can maintain the narrative and build a positive perception of the brand with paid media.

Limited organic reach

Organic mediums have faced reduced reach in recent years. Be it Instagram posts or YouTube videos, brands are struggling to get attention using a purely organic strategy. As a result, it has become important to put in place a paid media strategy that can help to increase the overall reach of a business.

Post-Graduation Program in Digital Marketing from Imarticus Learning

The Digital Marketing Certification Course from Imarticus Learning teaches us about paid media and other facets related to digital marketing. The digital marketing online training helps us learn job-relevant skills and gain placement opportunities along with an industry certification. This SEO course from Imarticus Learning covers building a holistic media strategy for a business including owned, earned, and paid mediums. The curriculum is designed to help us build a successful career in digital marketing. Click here to know more.

Which are the best python courses to learn online?

Posted on by Imarticus Learning

Python is a versatile programming language that has become increasingly important in fields such as modern software development, infrastructure management, data science, and artificial intelligence. It has a reputation for being relatively easy to learn, and its ability to speed up technology has made it a popular choice for many programmers.

This article will explore what python is, why we should learn python, and the best platforms to learn python online.

What is Python?

Python has modules, classes, exceptions, high-level dynamic data types, and dynamic typing. Many Python programmers report large reductions in development time and greater code reliability when switching from other languages.

Python’s simple syntax, code readability, and ability to handle several tasks make it reliable and easy to learn. It accepts various programming paradigms, such as object-oriented, imperative, and functional programming.

Why Should We Learn Python?

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Learning Python can be an excellent investment for our personal and professional development. With the help of python programming, we can simplify our codes and create applications faster than we could ever imagine. Many paid and free online courses are available to learn python programming language.

Python’s broad capacity of libraries and frameworks can help us to complete specific tasks more efficiently. In today’s world, it has become an essential skill in the job market.

Uses of Python and Career Options

Uses of Python

We can use python for a wide range of tasks, including web and software development, scientific computing, data analysis, system scripting, etc. Some uses of Python are mentioned below:

Web development: Django and Flask are the frameworks of Python that make it easy to develop and maintain web applications.

Scientific computing: NumPy and SciPy are Python libraries. These are widely used for scientific computing and data analysis.

Data analysis: Python libraries such as Pandas and Matplotlib make it easy to analyze and visualize data.

Scripting: Python can automate repetitive tasks such as scraping data from websites, running batch jobs, etc.

Game development: Pygame is the library of Python that allows the creation of games.

Career Options Through Python

Python is the perfect entry-level programming language. For many people, it’s their first language, and they become very successful in the industry. Here are some career options in Python  language:

Data Scientist

These professionals use Python for data analysis, visualization, and machine learning to build insights from data and make predictions. The minimum salary package of a data scientist is ₹ 3.8 Lakhs to ₹ 26.0 Lakhs.

Software Developer

These professionals use Python to develop various applications, having web, desktop, and system scripts. Their minimum salary package is about ₹ 2.5 Lakhs to ₹ 13 Lakhs.

Information Security Engineer

These experts use Python to create safety tools and automate network and safety tasks. An Information Security Engineer can expect a minimum salary package of ₹ 3 Lakhs to ₹ 20 Lakhs.

Financial Analyst

They use Python to make economic models and for automating financial procedures. As financial analysts, we can get a minimum salary package of ₹ 2.5 Lakhs to ₹ 11.9 Lakhs.

Game Developer

These professionals use Python to develop several games and script game events. The minimum salary package of a game developer is ₹ 2 Lakhs to ₹ 12 Lakhs.

The salaries of the jobs mentioned above can vary depending on location, company size, and experience. We can expect a competitive salary package with good knowledge and experience.

Python Learning Courses: Free and Paid

Learning a new programming language can be tough. There are course websites and online tutorials for beginners and experienced professionals.

Google’s Python Class

Free online courses in Python are good for basic understanding; however, they do not provide in-depth information, interaction with instructors, personalized feedback, etc. We can face difficulty in finding answers, obtaining official certifications, placements, and more. In contrast, online paid courses such as Imarticus’s python online training provide all these and many additional things.

Paid Courses

When going for online paid python courses to learn python online, it is important to research the course before paying. We also suggest speaking to the institute to get more insight into teaching methods and a detailed syllabus.

Conclusion 

Python courses online can deliver a complete introduction to the language. The combination of video lectures, interactive exercises, and hands-on projects provides a solid understanding of the programming concepts. The demand for Python in companies is beneficial. Therefore, our decision to learn python is beneficial but without the best online python course.

Significance and scope of certified management accounting in the new age

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The Certified Management Accounting course is one of the most reputed accounting certifications across the globe. This certification signifies that you have the required knowledge in domains like financial planning and analysis, decision support, professional ethics, and control.

So, it is safe to assume that it holds high regard in the sector of finance, but what is its scope? Is there a career in management accounting? Well, let’s decode that.

What is new age accounting?

Finance and Accounting

In the digital era, many technological changes are being introduced daily in management and accounting. If businesses have to maintain a competitive edge over their rival corporations, they must incorporate these changes.

Therefore, accounting and finance professionals need to be aware of many financial tools used for accounting and financial data processing. They should be aware of automation and data analytics. There is a whole new field of study that is involved. They need to be updated on that part. Accountants and managers must be in sync with these updates to help an organization to move in the right direction and attain growth and success. At the same time, they must adhere to all the right accounting standards and regulations and follow the necessary compliance.

Significance of Certified Management Accounting

What is the importance of management accounting? An organization must systematically perform management planning in today’s complex corporate world. It helps the management and the associates to handle the authority delegation. It also helps in the overall decision-making process and efficiently conducting the business.

The functions of management need to be very systematic because they need to conduct three organizational processes smoothly and efficiently. They are

  • Investigation of financial reports
  • Evaluation of financial data
  • Supervise the functioning of every operational unit from a financial standpoint

Each of these processes helps an organization to accomplish its business goals. Certified Management Accounting aids in fulfilling all these management requirements. Management Accounting helps in gauging the financial data and reporting the requisite information to the management. It also facilitates achieving corporate objectives and arriving at the necessary conclusions. 

Scope of Certified Management Accounting

Certified management accounting course helps them build effective accounting and management skills, enabling them to make strategic company decisions. By helping in the financial data recording financial data and presenting them to the higher management, they make the decision-making process easier.

So here is the career options after graduation for a certified management accountant –

  • Finance Manager

A finance manager is in charge of the company’s treasury or money reserves. So they are responsible for the financial reporting of the company. They handle financial data tracking and recording. They also help the organization explore solutions for generating additional revenue. They also supervise the company’s financial transactions, perform bookkeeping of balance sheets and handle risk management of financial losses incurred by the organization.

  • Budget Analyst

Budget Managers help manage an organization’s overall budget by monitoring the funds flow. They are also involved in the approval of the budgetary invoices of the management and staff for running various company operations. They also handle budget review and future expenditure forecasting.

  • Compliance Manager

The Compliance Manager is responsible for aligning an organization’s rules and regulations following ethical and legal standards. They are completely educated in the field of compliance, and they also possess analytical skills. Sometimes they also help in drafting an organization’s operational policies.

  • Forensic Auditor

Forensic Auditors analyse a company’s accounting and financial statements to check whether they have been involved in money laundering or any other financial misconduct. They are extremely adept in following all accounting standards and are skilled in perusing all financial statements. They carry out the financial statement investigation thoroughly and are hired by government organisations and even private organisations to procure data on any financial fraud.

  • Assistant Manager/Assistant Director

Assistant Manager or Assistant Director handles the preparation of the financial statements. They monitor and set up the internal cash and credit flow system. They also help prepare the monthly, quarterly and annual financial reports by accumulating all the bookkeeping data and procuring them from all the required sources. They play a big role in preparing the annual budget of any company or organisation.

Final words

In the modern era of finance, where technology plays a big part, you need to upgrade your skill set to stay relevant and find success in your career. In this process, a certified management accounting course can help you significantly. This will open new avenues for you and help you achieve the professional goals you have set for yourself. So, to help you in this regard, Imarticus Learning has introduced a Certified Management Accountant course. Managed by the best faculties, it will give you the platform to take the next step. 

4 Reasons Game-Based Learning Is Better Than Traditional Learning

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Synopsis: Game-based learning is the process of learning based on something more stimulating than pages, such as games, and has many benefits, as discussed below.

We live in a stimulant-centric and visually-driven world. The impact made by pages and newspapers has somewhat diminished. However, there is an alternative: game-based learning or gamification for e-learning.

What does gamification for e-learning entail?

  • Adding game-like aspects such as scoreboards, point systems, varying stages, and credential prizes to a non-game setting is known as “gamification”.
  • Gamification aims to make learning more attractive by allowing professionals to enjoy themselves.
  • Through gamification for e-learning, people are attracted to the concept of a visual and stimulating game.
  • Learning is a direct result of this.

corporate training

For example, a child may learn different kinds of shapes from a picture book. The same process will take less time and be more impactful when they learn shapes through a game of fitting shapes in a mould. The same is true for those employed in the corporate world.

There are several ways game-based learning is teaching today’s young professionals in a more efficient and fun manner. Game-based learning is an easy and effective way to instil many learning techniques. Gamification for e-learning has many pros, as discussed below.

1. Increases One’s Memory Capacity

  • Unlike books or ppts, games are often designed to use memory as a skill.
  • When one is indulged in game-based learning, memory is tested on several layers and levels.
  • Several aspects of a game may require one to remember certain characteristics of the same game or the thing it aims to teach to achieve its goals.
  • Through this method, professionals can improve and enhance their memory.
  • Remembering information that may be useful or recurring comes as an instinct.

2. Creativity and innovation

  • Game-based learningis often focused on developing a person’s creativity.
  • Game-based learning is designed to encourage thinking outside the box.
  • It thus instils a sense of non-conventional thinking in professionals.
  • Innovation and creative thinking are among an individual’s most basic and primal capabilities.
  • Therefore, it is extremely important to inculcate this way of thinking, and game-based learningis an extremely efficient manner to do so.

3. Quick Tactical Planning And Problem-Solving Skills

  • Most game-based learning activities demand rapid thinking to be completed.
  • In resolving these challenges and passing courses, players must also use reasoning and think ahead.
  • Thinking ahead and reason-based planning are some major advantages of game-based learning over traditional learning.
  • This aids individuals by helping them develop skills to problem-solve quickly and creatively.

4. Understanding Via Doing

  • Once students leave college, they are obligated to put their newfound learning to use.
  • There is no way to be certain if students fully understand the concept and will be capable of putting it in the future. However, with game-based learning, students only follow along and pick up knowledge as they have fun. In the context of the game world, they are using new ideas.

Why Choose Imarticus Learning

Game-based learning or gamification for e-learning is a useful and effective way for professionals to learn and develop new skills. By adding game-like elements to a learning setting, individuals can improve their memory, enhance their creative and problem-solving abilities, and better understand concepts through practical application. Imarticus Learning offers courses that utilize gamification for e-learning to help professionals learn in a fun and engaging way. By participating in these courses, individuals can gain valuable knowledge and skills that can aid their personal and professional development.

How does a certified management accountant benefit your business?

Posted on by Imarticus Learning

Management accountants are responsible for keeping track of a company’s expenses and income. They are needed everywhere, be it a government agency, a private business or a public company. They prepare the data that help the companies to review budgets and take steps for financial advantages.

However, many companies have dilemmas about how a certified management accountant (CMA) is helpful to their businesses. Keep in mind that they are the do-alls of accounting in a company. Anyone interested in the field can apply for the CMA Course Career in Management Accounting for career growth. They can also look for options in the US CMA Courses to become a CMA.

How does a certified management accountant benefit your business?

A complete picture

With numerous departments and functions in a company, it is often difficult to get a complete picture of finances. A CMA combines financial and non-financial information for a comprehensive overview. They provide an extensive outline of financial and business operations.

They work on creating an annual budget for companies and individual departments. This creates a detailed roadmap to predict revenues, cash flow and expenses.

A daily task

Apart from the overview, CMAs also help with day-to-day business decisions. They take part in management’s decision-making with financial and accounting information. This includes the reports like:

Business cash flow

Outstanding debts

Statistics

Trend reports

Revenue reports

This helps the companies to keep track of the differences between predicted and achieved growth. It ensures that the budget is based on current inputs and thus is more effective.

Find the bottlenecks

Another way a CMA helps is by finding the bottlenecks in finances and management. They help to identify the constraints in the production line or sales process. They use accounting and financial reports to find the problems and their impact on business. They also calculate the data to find spending, revenue and profits issues.

Marginal analysis

Marginal analysis is crucial for any business as it helps to examine the additional benefits of any spending. Another job of a CMA is to perform a marginal analysis. It aids the companies in understanding if added benefits of an activity are worth more than the costs incurred in the activity.

Trend analysis and forecasting

Trend analysis and forecasting provide businesses with information such as:

Product development

Marketing performance

Sales performance

Spending

CMAs help companies in trend analysis and forecasting. They review the trends of costs to make predictions for the future. They make calculations with pricing, volume, tendencies of customers, sales, etc of the past to calculate future financial goals.

Capital budgeting

certified management accounting course

Creating measurability and accountability is important for business. It helps to understand the risks and returns of any action. CMAs provide information about capital-intensive projects and spending. They also present the net present value of any action. They also help companies understand the risks of spending. They can inform and advise the managers of the same for better finance management.

Cost counting

For a business, the costs of services and products must be visible. CMAs calculate the same and allocate the finances accordingly. They help companies to calculate relevant factors and maximize their profits. CMAs use information about factors like quality of product or service, geographical location of a facility, etc.

Understanding performance variance

Performance variance is known as the difference between predicted and achieved goals. CMAs also help the business to understand performance variance. They use analytical techniques and management accounting to find the performance variance and find ways to achieve positive performance variance.

Assessing long-term actions

An analysis of a CMA can help businesses to take informed decisions while investing in a long-term project. CMA provides detailed predictions of cash inflow and revenues for any strategic decision.

Why choose Imarticus Learning?

Imarticus Learning offers CMA Course Career in Management Accounting Bootcamp. The US CMA Course is offered in online mode. The study period for the course is 6–9 months. The learners are taught the mastery of 12 core skills of the job. The course covers subjects like business, finance, accounting and analytics. Learners also get a ‘pass protection’ that ensures they pass the examination. Along with this CMA Course Career in Management Accounting, there are:

Guaranteed interviews with career and placement assistance

Unlimited access to study materials like course books, question banks, learning videos, etc

Expert mentoring with experienced faculty

Practicals to make the learners’ industry ready.

There are over 1,40,000 global learners of the US CMA Course. The learners of Imarticus Learning work for renowned companies like State Street, Societe Generale, IBM, J.P Morgan, etc. It has partnered with institutes like ima and GLEIM for better exposure for the learners. Know more about what learners can get here.

What is the procedure of network design in the supply chain

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What is supply chain network design?

Supply chain network design is the process of designing a product supply chain with a better understanding of time, costs, resources, and location. Designing a supply chain depends on determining the best location and optimal-sized- facilities. This, in turn, ensures an uninterrupted flow of products using an appropriate mathematical model.

The supply chain network design is important for the success of any business. It depends on various factors, such as

Warehouses,

Suppliers,

Factories,

The flow of product from origin to customer

It is important to ensure that the number of factories or facilities and their location is suitable. It reduces operational costs and increases overall efficiency.

The procedure of network design in a supply chain

1. Evaluate the scope of the supply chain

Creating a scope of the supply chain before designing it is crucial. Once the scope is decided, important deadlines and goals can be scheduled realistically.

2. Collection of supporting data

In the second step, elements of supply chain designs are determined to create a modelling framework. It is important to focus on collecting proper data to support the supply chain network model. The elements of the supply chain include:

Planning

Sourcing raw materials

Manufacturing

Delivering and returns

Warehousing costs

Inventory costs

Transportation rates

3. Analysis and modelling

An analysis is conducted based on the company’s performance. Companies also carry out analyses regarding the demand for products. The company then runs the model to identify any problematic areas. They also find solutions to troubleshoot the same.

4. Creation of alternative models

The next step in designing a supply chain network is creating an alternative model. The alternatives help the companies to ensure supply in case the original model breaks down. It includes:

Adding and removing products or locations

Adding or removing resources

Adding or removing transportation elements

Changing network flow and sources of supply

Changing locations according to the demand of customers

5. Detailed planning and implementation

The last step is creating a final detailed plan and its implementation. The chosen network of the supply chain is analysed further for availability and implementation. During this step, spending and savings are analysed. The planning should be revisited and checked regularly to tweak the model according to any changes in the previous steps. It helps to decrease the chances of interruptions in a supply chain. Remember, the design and analysis in designing a supply chain network is an ongoing process.

Areas of focus while creating a supply chain network design

1. Logistics

To design an efficient system, route planning and optimisation are essential as it supports the systematic and timely transportation of products. It includes planning the proper transportation of raw materials and the final product and determining that the operational process is working properly.

2. Placement of warehouses and distribution points

Warehouses and distribution points are key to an effective supply chain. They ensure that the product reaches customers on time. A good supply chain network design ensures that these are located in appropriate locations. The process focuses on finding an optimum number of facilities to build an efficient supply chain. It is also important that the sizes of warehouses match the requirement.

3. Inventory

Inventory planning and management are major areas while designing a supply chain network. It means that inventory should be stored and transported properly. A proper design should also ensure that the response time is maintained for increased efficiency.

4. Cost and process of the procurement

While designing a network of the supply chain, the materials sourcing and vendor management must be done in terms of

Cost

Time

Location

Identifying the quality and number of manufacturers and suppliers is also important.

Advantages of supply chain design

Supply chain network design is important since it helps to optimise the resources to achieve business goals. It also increases efficiency and overall profitability. It also helps in the following:

Reduction in production costs

Increased efficiency

Improvement in customer satisfaction

Receiving raw materials at competitive prices

Increase in brand loyalty

Balanced cost and revenue to generate profits

Highly optimised operations

Reduction in transportation cost

Reduced transit time and fuel cost

Performance visibility of the supply chain

Why choose Imarticus Learning?

Imarticus Learning offers Executive certification Chief Supply Chain and Operations Officers Online Training. The online+ campus immersion program spans around 10 months. The Supply Chain Management Strategies Course is offered in collaboration with IIM Raipur. The program offers the following benefits:

c-suite training

SCM Globe simulations

Masterclasses by industry leaders

Campus immersion

IIM Raipur alumni status

To know more about how to get a successful Career In Supply Chain And Operations, click here.

What is distribution leadership and its features

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Leadership Styles Are Changing.

Building organisational culture needs leadership. It helps firms advance and meet changing market demands.

Leadership styles and the business environment are also changing. They are distancing from the ‘command and control’ leadership style.

Among various leadership styles, only one gives people autonomy: the distributed leadership approach.

Distributed Leadership

The distributed leadership style is a unique one. It looks at sharing accountability and responsibilities. Responsibility is shared equally between people with the same expertise and skills.

This way of dividing leadership helps firms have emergent features. This means that a single person does not control the firm. Instead, the leadership style is fluid.

Distributed leadership promotes autonomy in innovation. This style centres using non-coercive means for team alignment.

Firms with distributed leadership have a horizontal structure. Every team member is either a leader or gets a fair chance to be one.

Those in leadership roles are simply guides. Thus, leaders do not delegate tasks to lower-level employees. They ease the shared accountability within the team.

Features of Distributed Leadership

Distributed leadership aims to create an empowering environment. Each employee does something towards fulfilling larger organisational goals. These are some features of this leadership style.

Sharing Responsibilities.

Blended leadership styles promote organisational goal fulfilment. They allow input and feedback from every team member. The team is more open to sharing new ideas and suggestions. Sharing responsibilities also aids collaboration and workflow.

Shared Power and Authority.

Teams share authority or power without shrinking its impact. Many parts of the organisation share the responsibility for achieving goals. This style also gives up command and control. Instead, it uses more democratic principles. The new strategies include:

Empowerment.

Participation.

Cooperation.

Dialogue.

Synergy.

With no locus of leadership, relationships within the team gain more importance. That means practices like mutual understanding, spontaneous collaborations, and strong group norms become more vital. Team members cover for each other’s lapses. This means a higher productivity rate.

Leadership Capacity.

This refers to the collection of skills and disposition in a firm. Thus, the leadership’s focus remains on building a collective achievement.

Leaders help each team member be responsible for their goal-setting. Ideas, people, and processes nurture leadership potential.

Organizational Learning.

This style makes knowledge creation possible. Responsibility for change lies in interconnectedness. Also, common knowledge is created, shared, and applied. These collaborations help all the people in a firm reap benefits together.

Ethical and Fair Climate.

Distributed leadership also takes into account the views of diverse stakeholders. The decision-making process is in synergy without any unbalanced impact. It cuts the risk of unethical or poor decisions within firms.

Democratic and Innovative Culture.

The organisation shows autonomy and democracy in knowledge sharing. There is space for shared ideas, innovation, and collaboration. Employees share their experiences and knowledge. Hence, they connect deeper with colleagues.

Engagement of Macro Community.

As a connective leadership style, it sees the environment as a network. Exchanges and reciprocation improve organisational value. The leader thus aims at interconnectedness rather than control of the macro environment.

Take the Next Big Step

Distributed leadership depends on professional collaborations. It is built on discipline and purpose. Many online courses focus on building different leadership behaviours in learners.

Distributed leadership learning is in high demand among Chief Marketing Officers (CMOs). There are several syllabi for Online CMO Programs. Imarticus Learning with IIM Raipur offers certifications for Strategic Chief Marketing Officers. It aims to empower present and future leaders.

Why Choose Imarticus?

Imarticus Learning is a premier ed-tech company with upskilling industry programs. It offers a 10-month program on Strategic Chief Marketing Officers for professionals with 5+ years of experience.

The cutting-edge training has live lectures and projects. Besides, it has masterclass sessions by CMOs. Imarticus also brings Wharton Interactive simulations for a hands-on experience, giving you industry-approved skills.

Explain what is devOps methodology and its key elements

Posted on by Imarticus Learning

The DevOps philosophy in software development is a combination of development and operations. Thus, DevOps integrates activities of various fields to form an ongoing organised effort. This effort facilitates the continuous delivery of services and applications to end users. Development and operations saturate each cycle of DevOps. It starts from the initial software phase and extends to the post-development phase.

The stages also include setting up the code, building, testing, and deploying. The relationship between the verticals allows constant customer feedback. The loop created between the company and the end consumers allows further improvement.

Let us read ahead to understand what DevOps is. Also, understand the key element that enterprises can use to enhance their performance.

What Is DevOps?

Full Stack Developer Course

In the software development and information technology vertical, DevOps represents a cultural mindset. It integrates methods, tools, strategies, and the firm’s philosophies. These allow the integration and automation of the software Development and Operation teams. This allows teams to no longer operate in silos. The practices thus developed create a single continuous process. The process works towards the advancement of the delivery pipeline and feedback loop.

DevOps enables organizations to deliver a higher-quality product at a faster pace. The continual release of products facilitates necessary additions or feature changes. It enables enterprises to compete in the market and serve their customers better.

To meet automation and steady progress, certain elements reflect the ideas of DevOps. Let us understand them.

Key Elements of DevOps

The usage of DevOps promotes constant development and continuous refining. The method comprises of trial and error method of learning. Then, the development of various stages takes place using the key elements. These are:

1. Continuous Improvement

In DevOps, continual improvement requires the developmental program to be planned. Coding is done throughout the process. There are smaller developmental cycles designed to ensure incremental improvements. DevOps core tenets allow process success, efficiency and flexibility in each phase.

2. Continuous Testing

In DevOps, continuous testing for developed codes allows the removal of errors. Testing for defects removes the roadblocks in the development of the code. Testing right after code integration saves time for the developers. Testing also allows proactive fixes of code to address security and quality issues. This also saves time as many tasks can take place at the same time. Continuous testing at all times ensures adherence to what the client requests. At the same time, revealing areas of opportunities and weakness in the product.

3. Continuous Integration

This element is the key to shaping management in DevOps. It combines development tools and tests to check the extent of code development. As efforts of constant integration teams find and address bugs quicker. It reduces the time required for validation and improves software quality. The rapid feedback between testing and development allows quick updates. It also quickens the process of new release software. The progressive development allows flawless running of the code.

4. Continuous Feedback

In the application delivery process, it is tested to be fit for the customers. Stakeholder feedback enhances the framework for the new version. Feedback allows analysis of outcomes. This would improve the development process of applications. At the same time, it would consider the clients’ opinions and views. This allows the evaluation of user experiences and works for the improvement of future releases.

Last Thoughts 

Certification in Devops broadens the knowledge of the development cycle. It prepares the candidates to understand the elements of DevOps. As DevOps is one of the emerging philosophy, the skills taught in the course is high in demand. The knowledge gained in the process is applicable in day-to-day company work. Enrolling in Full Stack Developer Pro Course could also improve your knowledge of DevOps. The course also allows the Learning of Data Structures And Algorithms.

You can even learn the subtilities of DevOps by enrolling in Python Full Stack Developer Courses. These certification courses improve learners’ employment prospects. It gives candidates a chance for strengthening their resumes. The certificate also helps in the development of technical knowledge. This includes front-end and back-end programming. Also, opportunities in DevOps in the industry are high. Enrolling in these courses allows you to be among the highest-paid job roles.

Learn With Imarticus

Keeping these benefits in mind, Imarticus Learning’s Full Stack Developer Pro certificate is just the right fit for candidates. The job interview guarantee program prepares you for a career in full-stack web development. The course dedicates lessons to learning DevOps methods. This prepares candidates for excelling in smooth application deployment. This 6-month program encompasses other fields of knowledge.

This includes learning data structure and algorithms, and competitive programming. It also includes Java programming among others. With 350 hours of instruction. It also has 100 dedicated hours for doubt resolution. This makes it one of the most training hour-encompassing courses in the industry. The benefit of learning from the best in the

Define linear regression and its role in machine learning

Posted on by Imarticus Learning

Statistical analysis has played an important role in data interpretation and analysis for several decades now. However, with the emergence of technological solutions like machine learning, it has become possible for businesses to process a large amount of data and establish a relation between various variables.

Linear regression is one method of statistical analysis typically used as part of machine learning analysis in cases where establishing a definite relationship is important between two or more variables.

Here is all you need to know about Linear Regression and the role it plays in machine learning:

What is Linear Regression in Machine Learning?

Linear regression is a statistical technique used to model the relationship between a variable that is dependent (also known as the output or target variable) and independent variables that can be one or more (also known as predictors, inputs, or features). It is mainly used for various outputs like predictive analysis, and is useful in supervised machine learning. It helps to predict the result of an event based on independent variable points.

The goal is to find the line of best fit (referred to as the “regression line”) that describes the cause and effect between variables. The line of best fit is represented by a linear equation in the form of y = mx + b, where y is the dependent variable, x is the independent variable, m is the slope of the line (representing the effect of x on y), and b is the y-intercept (representing the value of y when x = 0).

What is the role of Linear Regression in Machine Learning?

In machine learning, linear regression is a supervised learning algorithm that can be used for both regression and classification problems. It is simple, easy to implement and understand, and works well when the relationship between the variables is linear.

Linear regression can predict a continuous variable (such as price, temperature, or weight) or classify a binary variable (such as pass/fail or yes/no). It can also be extended to multiple linear regression, where multiple independent variables are used to predict a single dependent variable.

Linear regression is widely used in many fields, including finance, economics, and engineering, to predict future values based on past data and to identify the strength of the relationship between variables.

In machine learning, linear regression is a simple algorithm and is easy to understand and interpret. Linear regression can be used as a base model and also used as a benchmark to compare other more complex models.

What are the various types of Linear Regression?

Linear Regression can be divided into two broad types. The types of Linear Regression are as follows:

Simple Linear Regression

Simple Linear Regression includes a simple straight line with a slope and intercept. A simplified form of simple linear regression can be explained as y = mx + c. In this case, y is the output, and x is the independent variable. When x = 0 c is the intercept. Following this equation, the machine learning model is trained by the algorithm and provides the most accurate output.

Multiple Linear Regression

In cases where the number of independent variables is more than one, the linear equation follows a different form. An example of multiple linear regression is y= c+m1x1+m2x2. In this case, mnxn is the coefficient that is responsible for the impact of different variables. The machine learning algorithm provides the values of coefficients m1, m2, etc., and provides the best-fitting line.

Benefits of Linear Regression

Linear Regression is a popular statistical method. The key benefits of linear regression are as follows:

Ease of implementation

It is one of the most easily implemented machine learning models. Furthermore, it does not require much engineering overhead to complete this.

Scalability

Linear Regression is easily scalable. It can be applied to cases where scaling is required. It is mainly useful in the use of big data.

Interpretability

Linear Regression is easy to interpret and efficient to train. It is simple and requires less time for training.

Applicability in real-time

Linear regression can be used where real-time results are required. It is a system that can be retrained as per the requirements very easily.

IIT Roorkee Certificate Program in Machine Learning and Data Science

The IIT Roorkee Data Science And Machine Learning Course can help us cover Linear Regressions and other statistical methods that are used in machine learning. It is one of the best Certificate Program In Data Science And Machine Learning that has been built by iHUB DivyaSampark @IIT Roorkee and Imarticus Learning. The IIT Roorkee Machine Learning Certification can provide a strong foundation in data science and machine learning. It can also act as a strong bridge to achieve growth in our careers.

A checklist for treasury risk management strategy

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Risk management is an important aspect of any business, and the treasury function is no exception. Undoubtedly, this job role has seen a 6% growth since 2020 with an average salary of 14 lakhs per annum.

chief financial officers course

A treasury risk management strategy can help a company identify, assess, and mitigate potential risks that could impact its financial health. It is responsible for managing a company’s financial resources and ensuring that they are used most efficiently and effectively as possible.

Those who want to enter this ever-growing field should complete financial markets certification courses like the IIM Indore CFO program.

Checklist For Treasury Risk Management Strategy

The following is a checklist to help you develop a comprehensive treasury risk management strategy:

1. Identify the risks:

The first step in developing a risk management strategy is to identify the potential risks that your company may face. These could include market risks, credit risks, and operational risks. It’s important to conduct a thorough risk assessment that takes into account all risks and their impact. This process should involve all stakeholders, including the treasury team, business units, and senior management.

2. Assess the risks:

Once you have identified the risks, it is important to assess their likelihood and potential impact on your company. This will help you prioritize which risks to focus on and develop essential strategies. The risk assessment process should take into account the following:

The likelihood of the risk occurring

The impact of the risk

The residual risk after decision making

3. Develop a plan:

Based on your risk assessment, develop a plan to solve the identified risks. This may include implementing specific strategies, diversifying investments, or increasing transparency in your treasury operations. The plan should be tailored to each risk, taking into account the likelihood and impact of the risk. The plan should also be realistic and achievable and should be communicated clearly to all relevant stakeholders.

4. Implement and monitor:

Once you have created the strategy, it is important to put it into action. This includes implementing the necessary controls and monitoring systems to ensure that the plan is working as intended. The treasury function should establish a monitoring and control framework to ensure that the plan is being implemented effectively. This should include regular reviews of the plan and its effectiveness, as well as any necessary adjustments.

5. Communicate and train:

Effective risk management requires that all employees understand their role in managing risks. Communicate your risk management strategy to all employees and provide training on how to identify risks. This should include regular training sessions, as well as clear communication channels to ensure that all employees are aware of any changes to the risk management strategy.

6. Review and update:

Risk management is an ongoing process, and as such, it is important to regularly review and update your strategy. This will ensure that your plan remains effective in the face of changing business conditions. This should include regular reviews of the risk management strategy, as well as any changes in the business environment that may have an impact on the risks.

Treasury risk management analysts should use this checklist to assess the risks of various decisions and opportunities. To advance their knowledge, they can enroll in the “IIM Indore CFO program,” one of the top Indian Institute of Management courses offered by IIM Indore.

About IIM Indore CFO Program

It is a specialized financial markets certification course provided by IIM Indore and is intended for professionals with at least five years of experience. This 12-month program provides students with a thorough understanding of management and financial services. This program will prepare you for the role of CFO by providing you with analytical, strategic, and technological skills. It focuses on Fintech, risk management, and other topics to prepare top CFOs.

Following are the various advantages of completing the IIM Indore CFO program:

Students are provided with a postgraduate degree and alumni status by IIM Indore.

It provides students with a 3-day visit to the IIM Indore campus.

Students are placed with companies like Flipkart, Amazon, Accenture, HSBC, ICICI and more.

Conclusion

In conclusion, a comprehensive treasury risk management strategy is essential for any company. By following the checklist, you can develop a plan that will help you identify, assess, and mitigate potential risks that could impact your company’s financial health. It plays a critical role in managing a company’s financial resources and ensuring that they are used in the most effective way possible.

If you want to enter this growing industry, professionals with a minimum five years of experience should join the IIM Indore CFO program to learn various analytical, strategic and financial skills to become next generation CFOs.

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