Different methods to calculate financial valuation: Be a pro

Posted on March 13, 2023April 1, 2024 by Imarticus Learning

The financial services and capital markets course places a significant emphasis on financial valuation. This valuation is a crucial aspect of managing and investing in capital markets.

What is Financial Valuation?

Financial valuation is an essential aspect of managing and investing in capital markets. It involves assessing the value of a company or an asset. It also includes an analysis of its financial performance, industry trends and market conditions.

Understanding how to value assets and companies is critical in the finance industry. The valuation methods help to make the most informed decisions possible. This article covers different methods of financial valuation. It also includes their applications in the capital markets.

Common Methods for Financial Valuation

1. Discounted Cash Flow (DCF) Analysis

DCF is a popular method of financial valuation. It determines the present value of future cash flows generated by an asset or a company. The process involves:

Estimating the future cash flows,

Discounting them to their present value and

Adding them up to determine the total value of the asset or company.

It considers the time value of money. It then provides a detailed analysis of the expected cash flows of the asset or business.

2. Market Multiples Method or Comparable Company Analysis (CCA)

This method involves comparing the financial performance of similar assets or businesses in the same industry.

This approach uses market multiples, such as price-to-earnings (P/E) or price-to-sales (P/S) ratios, to estimate the value of the asset or business.

This method is quick and simple. It is often used to estimate the value of publicly traded companies.

3. Asset-based Valuation

This method involves determining the value of the assets owned by the company. Examples include property, equipment and inventory.

Steps involved:

Identify the total value of the company’s assets.

Subtract the total value of its liabilities from it.

The result is the net asset value of the company.

This method does not consider the company’s future earnings potential. Companies with significant tangible assets, such as manufacturing companies, use this approach.

4. Comparable Transactions Analysis (CTA)

This method involves analysing the sale price of similar assets or businesses that have recently been sold.

CTA provides a good sign of the fair market value of the asset or business.

5. Replacement Cost Method

This method involves estimating the cost of replacing the asset or business. It is applied for assets or businesses that have unique or proprietary technologies. It considers the cost of:

acquiring new assets,

developing new technologies

or hiring new staff.

When it comes to valuing a business, it’s best to work with a professional who can offer a thorough evaluation. Financial valuation is a complex process that involves various methods and calculations. Combining different valuation methods can provide the most accurate assessment of your business’s worth.

Applications in Capital Markets

Financial valuation methods are used in capital markets to make investment decisions. Financial professionals who specialise in capital markets use financial valuation methods to assess the value of a company or asset before making an investment decision.

The following are some of the applications of financial valuation methods in the capital markets:

Initial Public Offerings (IPOs)

To assess the value of a company before it goes public. The valuation decides the IPO price and the number of shares to be offered to the public.

Mergers and Acquisitions

To determine the value of a company during mergers and acquisitions. The valuation sets up the purchase price and the terms of the deal.

Investment Analysis

To measure the value of a company or asset before making an investment decision. The valuation decides the potential returns and risks associated with the investment.

Closing Thoughts

Financial valuation is an essential aspect of investing in capital markets. Understanding its different methods can help you make informed decisions about investments.

The courses, such as the advanced management program in capital markets by IIM Lucknow, provide an excellent opportunity to develop your financial valuation skills. It empowers you to advance your career in the capital markets.

By mastering the various financial valuation methods, you can become a pro in the capital markets and make sound investment decisions.

IIM Lucknow Management Programmes are fit for those who have completed their graduate degree and have at least two years of work experience. But candidates with a diploma and significant work experience can also enrol in the programme.

Imarticus Learning is an innovative and comprehensive ed-tech platform. It provides the necessary knowledge and skills for success in today’s fast-paced world.

How is the business valuation of the company performed?

Posted on March 13, 2023April 1, 2024 by Imarticus Learning

Business Valuation: Meaning

Business valuation is the process of determining how much a company is worth. It is a vital part of finance, mergers and investing. A business valuation helps people understand the financial state of a company. This information is useful for people who want to invest in or buy a business. In this article, we’ll explain how to approach business valuation.

The Three Main Approaches to Business Valuation

The business valuation of a company is a complicated process that needs a lot of analysis of financial statements, industry trends and market conditions. There are three ways to figure out how much a business is worth: the income approach, the market approach and the asset approach. You can use each approach separately or together to get a better idea of a business’s value.

The Income Approach

The income approach is one way to figure out a business’s value. It’s based on the idea that a business’s value depends on how much money it can make in the future. To use this approach, a business expert needs to estimate how much money the business will make in the future. They also need to figure out how much that money is worth today. To do that, they use a special number called a discount rate. The discount rate is based on how risky the business is and what kind of industry it’s in.

To predict how much money a business will make in the future, a valuator looks at the business’s past financial statements and considers things like competition, market trends and laws that could affect the business. This helps to estimate how much money the business will make in the future.

The Market Approach

The market approach is another way to find out how much a business is worth. This approach looks at what similar businesses are selling for in the market. To use this approach, a valuator needs to find other businesses that are similar to the one they’re valuing. They then look at how much those businesses were sold for to figure out how much the business they’re valuing is worth. This requires a good understanding of the industry and the market that the business is in.

The valuator has to make sure the businesses they’re comparing are similar in size, profitability and growth potential. If there are differences between the two businesses in, say, size or location, the valuator must adjust the valuation.

The Asset Approach

The asset approach is a way of valuing a business by looking at the value of its assets. This includes things like property, equipment, inventory, patents or trademarks. This approach is usually used for businesses with a lot of assets, but not a lot of revenue or profits. The valuator needs to find out how much all these assets are worth in the current market. They will add up the value of all the assets to get the total value of the business.

To figure out how much the assets of a business are worth, the valuator needs to think about things like how old the assets are and what condition they’re in. They also need to think about how much it would cost to replace the assets if they were lost or damaged. The valuator needs to consider any debts or loans that are associated with the assets as well.

Combining Approaches for Detailed Valuation

Sometimes, a valuator may use a combination of the three methods to get a better idea of how much a business is worth. This also makes their research more well-rounded. For instance, they might use the income approach as the main method. They might also look at the results from the market and asset approaches to make sure the final valuation is reliable and makes sense.

Key Takeaway

Different businesses require different methods for business valuation. Each approach has its advantages and disadvantages. The information gathered from business valuation is helpful for owners, investors and other stakeholders to make smart choices about the future of the business. By thoughtfully analysing the factors that impact business valuation and working with experienced professionals, businesses can use valuation as a tool to grow, compete and achieve long-term goals.

Imarticus Learning is a top platform that offers inclusive educational programmes to help young professionals improve their skills and knowledge. This platform is a reliable learning resource for finance professionals across all levels, from beginner courses to CFO leadership training programmes. If you are looking to develop your understanding of business valuation even further, enrol yourself in the IIM Indore CFO programme and take the first step towards a brighter future in finance. Good luck!

Best 5 financial technology courses in India in 2023

Posted on March 13, 2023April 1, 2024 by Imarticus Learning

What is FinTech?

Financial technology or Fintech brings together the wisdom of traditional financial knowledge alongside innovation and technology. It is a rapidly emerging field.

A few examples of fintech products and services include mobile banking apps, peer-to-peer lending platforms, robo-advisors for investment management, digital wallets, cryptocurrency exchanges, and insurance comparison websites.

Scope of FinTech

Fintech is gaining popularity at a fast pace. Its scope is quite broad and has applications in a wide range of financial activities, such as banking, investing, insurance, and payment systems.

It has proven useful in a wide range of fields:

Fintech is used by companies to gain insight into consumer behavior, interests, etc. This is what forms the basis of targeted ads that you see daily. By analyzing customer data, fintech companies can identify new opportunities, and improve customer retention.

Risk analysis and management become easier with the use of Fintech. The use of real-time data and analytics helps in making informed decisions.

Fintech proves useful in the case of the development of a new product or making product-related decisions. By analyzing customer needs and market trends, a company can identify new product opportunities and refine existing offerings.

Fintech uses NLP (Natural Language Processing) to get insights from scattered data such as customer feedback, social media posts, and news articles. It is used in chatbots, sentiment analysis, etc.

Fintech uses recommendation engines to provide customized product/service recommendations to customers. By analyzing consumer behavior and transaction history, fintech companies can suggest products and services that are relevant to each customer’s needs and preferences.

What are some of the best Fintech Certification Courses?

In the world of finance, there are many financial technology courses. Fintech is a broad term that can be used to describe any kind of financial technology, including fintech courses.

There are many types of Fintech courses that you can take in India. You should consider your career goals and what type of job you want to do before deciding which course to take as it will help determine if this particular field interests you.

We have compiled a list of the 5 best courses available in India, that one can opt for.

IIM CALCUTTA ADVANCED PROGRAMMING IN FINTECH AND FINANCIAL BLOCKCHAIN

IIM Calcutta in partnership with TalentSprint offers a 6-month Advanced Programme in FinTech and Financial Blockchain (APFFB). The program is tailored to cater to those already in the following sectors; Banking, Consulting, Financial Services, Insurance, Management, and Technology, and are enthusiastic when it comes to FinTech initiatives.

BITS PILANI POSTGRADUATE DIPLOMA IN FINTECH

BITS Pilani offers a two-semester Post Graduate Diploma in FinTech. It is designed to facilitate working professionals accelerate their careers in high-demand, high-growth areas of FinTech. It is a Work Integrated Learning Programme, i.e, it focuses on bringing together academic learning of the said field, alongside the practice of work.

The program helps in building specialized skills in the areas such as Blockchain, InsurTech, Machine Learning & Deep Learning for Finance, Quantitative Methods, and Financial Analytics.

SP JAIN GLOBAL MANAGEMENT PROFESSIONAL CERTIFICATION IN FINTECH

SP Jain School of Global Management, in collaboration with, Imarticus Learning has developed this Fintech certification course. The duration of the course is; 3 months- CORE, 4 months- PRO.

The course educates one about FinTech by providing training from the industry experts themselves. It also involves the learners in real-world case studies, projects involving emerging technologies, as well as valuable interactions with industry leaders and entrepreneurs in Fintech.

IIM INDORE CERTIFICATE PROGRAM IN FINTECH AND FINANCIAL BLOCKCHAIN

The program is 8 months long and aims to shape the learner’s ability to understand, apply, analyze, and create FinTech products and services.

It is designed to introduce the learner to the basics of financial technologies and real-world applications, using case studies, assignments, and project work

POST GRADUATE CERTIFICATE PROGRAMME IN FINANCIAL TECHNOLOGIES (FINTECH) at IIM NAGPUR

The Financial Technologies (FinTech) program at IIM Nagpur, is a 1-year long course. It

Information security – Its principles and types

Posted on March 13, 2023April 1, 2024 by Imarticus Learning

Cyber-attacks are becoming more frequent and advanced. Information security (IS) is important for organisations of all sizes and industries. As a result, there is a growing demand for professionals who can work in this field. Thus, a career as a cybersecurity analyst is rewarding.

What is Information Security?

IS refers to the practices used to protect digital data. There are many ways to protect digital data. The most important is to have a system in place that can prevent data loss. One way to do this is by using a backup system. Another way to protect data is to encrypt it. Finally, security measures should be in place. This will allow data access only to authorised users.

Principles of Information Security

The principles of IS provide a framework for protecting digital data. The three main principles of IS are:

1. Confidentiality

It ensures that sensitive details are only accessible to authorised individuals or entities. Confidentiality measures include password protection, encryption and access controls.

Password protection limits data access using unique passwords or passphrases

Encryption transforms data into an unreadable format for authorised users only.

Access controls can be physical (e.g., biometric scanners) or digital (e.g., passwords)

2. Integrity

It refers to ensuring that data remains accurate and complete throughout its lifecycle. Measures to ensure data integrity include backups, version control and checksums.

Backups restore lost data.

Version control tracks file changes and enables reversion to previous versions.

Checksums ensure data integrity by generating a unique value based on content.

3. Availability

This ensures access to data only to authorised individuals when needed. Measures to ensure data availability include redundant systems, backups and disaster recovery planning.

Redundant systems are backups that can replace the primary system if it fails.

Disaster recovery planning involves restoring data and systems after an unexpected event like a natural disaster or cyber-attack.

Types of Information Security

IS is a vast field that includes many practices and techniques to protect digital data. There are several types of IS. Some of the most common types include:

1. Network Security

Network security is the practice of securing a computer network from unauthorised access, attacks or misuse.

This includes the implementation of firewalls, intrusion detection systems and virtual private networks. It provides protection against cyber-attacks and other malicious activities.

2. Application Security

It is the practice of securing software applications and computer programmes from unauthorised access, misuse or modification.

This type of security includes authentication and authorisation measures, encryption and secure coding practices to prevent cyber-attacks.

3. Cloud Security

It is the practice of securing data, applications and infrastructure hosted on cloud-based platforms.

This type of security includes the implementation of access controls, data encryption and network security measures. This secures and protects cloud-based services from cyber threats.

4. Physical Security

It includes securing physical assets, including computer systems, data centres and other critical infrastructure.

This type of security includes the use of physical access controls to prevent unauthorised access to sensitive areas. Examples include locks, security cameras and biometric scanners.

5. Operational Security

Operational security is the practice of managing security risks in daily operations.

It includes the development of security policies and procedures, employee training and incident response planning. It minimises and addresses security risks on time.

6. Disaster Recovery/Business Continuity

These practices minimise the impact of unexpected events, such as natural disasters or cyber-attacks, on business operations.

This type of security includes the development of contingency plans, backup systems and other measures. It ensures the recovery of critical data and systems in the event of a disaster.

Career as a Cybersecurity Analyst

Cybersecurity analysts identify and mitigate cyber threats. They conduct risk assessments and apply security measures. To pursue a career as a cybersecurity analyst, you should have a degree in computer science, information technology or a related field. You can also pursue training options, including IIT information security courses or cybersecurity courses with placement.

Take the Next Step

Information security is crucial for protecting digital data from theft and damage. The principles of confidentiality, integrity and availability provide a framework for protecting digital data.

Pursuing a career as a cybersecurity analyst is a promising career option due to the increasing demand for IS professionals. The IIT information security courses offered by Imarticus Learning can provide you necessary skills and knowledge for a successful career in IS.

CEC, IIT Roorkee and industry leaders have designed the curriculum of these cybersecurity courses with placement. The programme will teach you the most popular security tools and skills.

Imarticus Learning is a leading ed-tech platform for upskilling young professionals. We have several courses in subjects such as finance, analytics, technology and business administration.

The purpose of search engine marketing in the digital marketing field

Posted on March 13, 2023April 1, 2024 by Imarticus Learning

1. The purpose of search engine marketing in the digital marketing field

2. How digital marketing course open new job opportunities?

Want to excel in the world of freelancing? From content writers, graphic designers, influencers, and scriptwriters to translators, the need for Search Engine Marketing in the digital marketing field has become crucial.

Cutting to the chase, here is why you should know about search engine marketing if you are pursuing a career in any of the digital marketing fields:

What is search engine marketing (SEM)?

In layman’s terms, search engine marketing is the marketing strategy used to rank websites higher in search engine results pages. (SERPs).

Doesn’t it sound so much similar to SEO – Search Engine Optimization? However, there is a thin line between both.

Wherein, SEM focuses on both ranking websites higher in search engine page results using paid advertisements and ranking them higher up organically, SEO only focuses on ranking them higher organically/naturally.

Organic search engine results are results a searcher sees below the paid advertisements.

In the above image, the top result with the label ‘Ad’ is a paid advertisement, whereas the result below it is the organic search engine result.

Organic search engine results are made to the top naturally by using search engine optimization techniques like using keyword research, SEO tools and so.

Purpose of Search Engine Marketing

Makes a website seen

Search Engine Marketing’s real purpose is to make any website reach the top of search results. It would be optimized in a manner to get to the top of search engines when a search query is initiated.

As someone pursuing a career in digital marketing, you should be well-versed in the technical words used in Search Engine Marketing like on-page SEO, off-page SEO, backlinks, internal linking, etc.

Increase e-commerce conversion rates

The right use of Search Engine Marketing can help e-commerce websites increase their conversion rates. Conversion rates are the rates at which the number of visitors on a website turns into sales. The more the desired action taken by visitors, the higher the conversion rate.

SEM focuses on keeping this rate higher.

Integrate affiliate marketing model

Affiliate marketing has become quite popular in the recent past. Search Engine Marketing enables integrating affiliate marketing into your digital marketing strategy seamlessly. For those who don’t know, Affiliate marketing is a marketing strategy that generates sales through referrals in exchange for a commission. The person who receives the commission is known as an affiliate. A good affiliate knows how to direct users to buy products referred by them.

It’s also a popular medium used by influencers these days to earn extra.

Integration of social media accounts

Social media marketing is one of the most affordable forms of digital marketing. As over 75% of the world’s population are social media users, it has become a prime source of advertising.

Search Engine marketing throws light into the optimized use of social media accounts for any business. Which social media is best for a specific business niche? How to stay engaged with your followers on your social media accounts? How to integrate social media into the website? Where is the best place to put social media buttons on your website?

Search Engine Marketing covers it all.

Using email marketing to your advantage

It is through the right knowledge of Search Engine Marketing that businesses can make the most of email marketing campaigns. Starting from using different techniques to get the mail ids of your prospective customers to sending actionable emails that convert, SEM incorporates it all.

It gives answers to questions like – How to best utilize the newsletters? How to write re-engagement emails? How to onboard new customers using email marketing?

As a digital marketer, email marketing sequence works wonders for brands to increase sales. It lets you know the best ways to send emails. The email shouldn’t be too pushy to end up in the spam or too disconnected to lose the interest of your existing customers. The art of email marketing sequence is best learned through a good digital marketing course.

Digital Marketing Course with Placement

Do you know, Digital marketing is expected to grow at a compound annual growth rate of 10% in the next 3 years? It’s never too late to start. With layoffs becoming more frequent, taking a digital marketing course will ensure you have additional skills that can help you get jobs in digital marketing fields. From copywriter to affiliate, it has a wide horizon.

At Imarticus Learning, a digital marketing course comes with placement. Not only this, but the applicant also receives a Digital Marketing and Martech Certification to add to a resume. It’s a 4.5-month course prepared by the faculty of IIT Roorkee and other leaders in the industry. The course is carefully designed to cover all aspects of Search Engine Marketing so you can later pursue jobs as a social media manager, social media marketer, SEO expert, Affiliate marketer, graphic designer on Canva, WordPress website developer, content marketer, and lot more.

The role of media buying in digital marketing: 2023 edition

Posted on March 13, 2023April 1, 2024 by Imarticus Learning

Interested in maximising your digital marketing plan in 2023? Media buying is the only option for you! With the help of this essential element of digital advertising, you can carefully place content where your target audience will see it. It will help you in expanding your reach and improve your ROI.

Media buying is the process of purchasing media placements for marketing or promotional goals. It comprises locating and negotiating with a range of media outlets. These include print, radio, television, outdoor and digital media. This process secures advertising space or airtime for a client’s message.

digital marketing course — Digital Marketing Strategy

The goal of media buying is to reach the target audience with the right message at the right time and place. This requires media buyers to have a deep understanding of the target audience, the media landscape and the client’s objectives.

Evolution of Digital Marketing

The evolution of digital marketing has been nothing short of amazing. It has allowed businesses to connect with consumers in a way that was never before possible. It has also made it possible for businesses to reach a global audience with ease.

The fierce competition in digital marketing is expected to persist beyond 2023. As the digital economy continues to expand, a large number of companies are spending money on digital marketing to connect and engage with their target consumers online.

The rivalry in digital marketing is affected by many variables. These are listed below.

Business conversion to digitalisation

Businesses are going digital. There is more competition for online visibility and engagement,

Significance of search engine rankings

The vast majority of online interactions start with a search engine query. Businesses compete to rank higher in search engine results pages (SERPs) to enhance traffic and lead creation.

Rise of social media

Social media has become a crucial part of digital marketing. Businesses use these platforms to engage with their audiences, promote their brands and increase traffic to their websites.

Need for tailored content

Today’s consumers demand personalised experiences. Thus, businesses compete to offer their target audiences relevant and engaging content.

Adoption of emerging technologies

New technologies like augmented reality, chatbots and artificial intelligence are changing the landscape of digital marketing. Companies that adopt these technologies are likely to gain a competitive edge.

Significance of Media Buying

In 2023, media buying will still be a crucial component of advertising and marketing, especially given the growing reliance of companies on digital media to reach their target audiences. Media buying is therefore still very significant and vital for businesses trying to increase the impact and reach of their advertising efforts.

Media buying will be crucial in 2023 for the following reasons:

Increasing competition

As more companies vie for the same audience, media buying is essential to help brands stand out from the crowd.

Targeting and personalisation

Companies can target specific demographics, interests and behaviours by using media buying. This makes it easier to deliver the correct information to the right people at the right time. It also increases the effectiveness of marketing campaigns.

Measurable results

Media buying provides businesses with quantifiable data and analytics to better understand the performance of their initiatives. With the use of this knowledge, they can adjust and enhance their tactics to get better outcomes.

Multi-channel marketing

Brands may promote on a multitude of channels thanks to media buying. Social media, mobile, video, display and other channels are among them. This increases consumer awareness of and interest in the brand.

Learn Media Buying: Importance of a Digital Marketing Certification Course

When learning about media buying in terms of digital marketing certification courses in the subject can be helpful. The course will go through subjects including figuring out the characteristics of the target audience, establishing media buying goals and examining the media inventory. It will also help you in creating media buying strategies, negotiating media costs and gauging the success of campaigns.

A digital marketing certification course can teach you about various digital media platforms, which are crucial channels for media buying in the digital age. The major platforms include Google Ads, Facebook Ads, Twitter Ads and programmatic advertising.

Going Forward With Imarticus: A Leading Digital Marketing Online Training Platform

Media buying is very complex. Getting the best ad placement for customer experience and conversion is a top priority. As a result, it becomes crucial for you to keep up with the market’s buying trends. Imarticus Learning promises to provide you with the best online training in digital marketing.

With a focus on training you with market trends, industry best practices and an in-depth understanding of the marketing sector, Imarticus Learning’s marketing programmes will get you ready for a rewarding career. Enrol in our digital marketing certification course to advance in media buying.

What is deep learning and what does it do?

Posted on March 13, 2023April 4, 2024 by Imarticus Learning

Introduction about how Deep Learning differs from traditional Machine Learning

Deep learning is a subset of machine learning in which artificial neural networks, algorithms inspired by the brain, learn from large amounts of data. Deep learning is used to recognize patterns in data, such as images or spoken words, and make predictions based on those patterns.

Traditional machine learning algorithms are designed to work with a small amount of data and require humans to hand-label that data. Deep learning algorithms can automatically label data by finding patterns in the data itself. This allows deep learning to work with much larger datasets and achieve better results than traditional machine learning.

Key concepts and components of Deep Learning:

Deep learning is a subset of machine learning that uses algorithms to model high-level abstractions in data. In deep learning, a set of algorithms attempt to learn representations of data that are more complex than the input data.

The key concepts and components of deep learning are:

Algorithms: Deep learning algorithms are designed to learn high-level data representations. These algorithms are usually based on neural networks composed of many interconnected processing nodes or neurons.
Neural networks: Neural networks are the building blocks of deep learning architectures. They are composed of many interconnected processing nodes or neurons that can learn to recognize input data patterns.
Representations: Deep learning algorithms learn complex representations of data that are more informative than the raw input data. These representations can be used for classification, prediction, and estimation tasks.

Types of Deep Neural Networks used in Deep Learning and Applications of Deep Learning.

Many different types of neural networks are used in deep learning, each with advantages and applications. The most popular types of neural networks used in deep understanding are convolutional neural networks (CNNs) and recurrent neural networks (RNNs).

CNNs are well-suited for image classification and recognition tasks, as they can learn to extract features from images and identify patterns. RNNs are good at sequential tasks such as text generation and machine translation, as they can remember information from previous inputs.

Deep learning can be applied to many tasks, such as image classification, object detection, speech recognition, machine translation, and natural language processing.

Why Make a career in Deep Learning and Data Analytics?

There are many reasons to make a career in deep learning and data analytics. With the ever-growing amount of data being generated, the need for experts who can analyze and make sense of it will only increase. Deep learning and data analytics offer a unique set of skills that can be used to uncover hidden patterns and trends, which can then be used to make better decisions or predictions.

The ability to work with large amounts of data and extract useful information from it is highly valued in today’s business world. Deep learning and data analytics provide the tools and techniques to do this effectively. As more organizations strive to become data-driven, the demand for deep learning and data analytics experts will only grow.

So, if you’re looking for a challenging and rewarding career that offers the opportunity to make a real impact, deep learning, and data analytics is worth considering.

Learn and Grow with Imarticus Learning:

Imarticus Learning is offering a job interview guarantee program for recent graduates and professionals who want to develop a successful data science and analytics career. This program will take you through the practical aspects of data science and analytics, allowing you to gain practical knowledge about the implications of data science in real-world businesses, preparing you to work as a data science professional in an emerging field of data science and analytics.

During the data analytics course, you will build a data science project from scratch, applying the learnings from our boot camps. This is how you learn how to plan and implement a project successfully, get valuable feedback from the evaluators, and add it to your GitHub portfolio.

We offer various career services to help you find the right job. Our resume development, profile enhancement, mentorship, and interview preparation workshops are designed to help you land your dream job.

Professional Scope: What Can I Become after the Data Analytics certification course?

Data Scientist
Data Analyst
Business Analyst
Business Intelligence Specialist
Business Analytics Professional
Analytics Manager
Data Science Consultant
Machine Learning Engineer

Course USPs:

Job interview Guarantee
Job-Specific Curriculum
Live Learning Module
Real-world Projects
Dedicated Career Services
KPMG India COE Organised Hackathons

What do you mean by Forex? Explain the features of forex

Posted on March 13, 2023April 1, 2024 by Imarticus Learning

The foreign exchange market, also called FX or Forex, is the biggest financial market in the world. It involves currency exchange between countries and plays a critical role in facilitating investment and international trade and investment. Understanding the foreign exchange market is essential for traders, investors, and businesses looking to participate in global commerce.

The Forex market also plays a critical role in facilitating international trade and investment. Businesses use the Forex market to exchange currencies to facilitate international trade, allowing them to import and export goods and services across borders.

Investors can also invest in currencies as a standalone investment or as part of a diversified portfolio. This blog post will explain the features of Forex and why it is an important market for investors and traders.

Types of Foreign Exchange Markets

There are three main types of Forex markets as follows:

Forward Forex Market: In this market, parties agree to exchange currencies at a future date at a price agreed upon in the transaction.
Spot Forex Market: This is where currencies are bought and sold at the current market price. Transactions are settled within two business days.
Forex Future Market: Futures contracts are traded on organized exchanges with standardized contract sizes and expiration dates.

Features Of The Foreign Exchange Market

Market transparency: The Forex market is highly transparent, with prices and market information readily available to all participants. It ensures a level playing field for all traders.
High volatility: The Forex market is volatile, with prices often fluctuating rapidly in response to economic news and events. It provides traders with opportunities to profit from price movements.
High liquidity: The Forex market is the world’s biggest and most liquidated financial market, with daily trading volumes of over $5 trillion. It means some buyers and sellers can execute trades, and bid-ask spreads are typically very tight.
Dynamic market: The Forex market is constantly evolving, with new currencies being added and old ones being removed. It creates an active market that requires traders to stay up-to-date with the latest developments.
Diverse market: The Forex market is mixed, with many currency pairs available for trading. It allows traders to profit from different market conditions and diversify their portfolios.
Leverage: Forex trading allows investors to become an investment bankers, and trade with leverage, meaning they can control a prominent position with relatively small capital.
Operates 24 hours: The Forex market operates around the clock, with trading sessions in Asia, Europe, and North America. It allows traders to trade at any time of the day or night.
Lower trading cost: Compared to other financial markets, the Forex market has lower trading costs. It is because there are no exchange fees, and spreads are typically lower than in other markets.

Importance of the FX or Foreign Exchange Market

The foreign exchange market is critical in facilitating international trade and investment.

Here are some highlighted reasons why it is essential:

Exchange of currencies: The Forex market allows businesses to exchange money to facilitate international trade. It enables companies to import and export goods and services across borders.
Investment opportunities: The Forex market provides investors with opportunities to invest in currencies, either as a standalone investment or as part of a diversified portfolio.
Economic stability: The Forex market helps to promote financial stability by allowing countries to manage their currency exchange rates. It can help to prevent sudden fluctuations in currency values that can disrupt international trade and investment.

Overall, Forex trading with investment banking courses after graduation can offer traders the potential for high profits and a range of trading opportunities while also providing low costs, transparency, and flexibility. However, it’s important to remember that trading in Forex involves risks and should only be done after carefully considering your financial situation and risk tolerance.

Discover Investment Banker Career With Imarticus Learning

Imarticus Learning provides an opportunity for individuals to embark on a career in the financial markets through the Certified Investment Banking Operations Professional program. Upon completing this program, students will possess the skills and knowledge necessary to excel in banking and clearing services at all stages of production.

Course Benefits for Learners:

Students will learn about financial services, investment banking, and the complexity of derivative management products and securities throughout their trade-life cycles.
The student will also get the chance to become an investment banker and the assistance required to launch a career in investment banking course with placement.
It covers finance, strategic planning, financial management, and the evaluation of investment chances.

What Skills Does a CMO Need?

Posted on March 13, 2023May 23, 2024 by Imarticus Learning

Technical prerequisites and domain knowledge are necessary when aspiring for a competitive executive-level position in a company. However, the prospects of landing such a job are enhanced by unique skill sets borne by the candidate. To initiate change as an executive officer, one must have a blend of theoretical knowledge and practice in their respective field.

This article will focus on the skills needed for a modern-day Chief Marketing Officer (CMO) and relevant CMO training programmes for those targeting their dream job as one.

Who is a Chief Marketing Officer?

A Chief Marketing Officer (CMO) is a C-level executive of a company’s Marketing branch. The word “C” indicates “chief.” A CMO is hence the senior most executive in the marketing department, responsible for spearheading its functions. A CMO oversees the management of a company’s communication and marketing strategies. They often collaborate with other C-level executives like the CEO and CFO to bring out company profits and maintain a seamless workflow. Such a high-ranking role requires excellent domain knowledge combined with great communication skills.

Essential skills and qualities a CMO must demonstrate

The following (not exhaustive) list is a sneak peek into what a CMO must be able to master in the course of their jobs. The skills are representative of the modern CMO.

Leadership

As a senior executive officer, a CMO supervises an entire department with proper guidance. Excellent leadership skills are a must for any CMO.

Technical field knowledge

Knowledge of the basics of data-driven marketing is another essential skill for a CMO. Apart from the prerequisite degrees like MBA in Marketing, a CMO should be adept in several other technical aspects of marketing in a world where IT gains prominence.

Communication and collaborative skills

These two are the crucial soft skills needed to thrive in any leadership position. A CMO has to conduct regular client meetings and present the company’s growth through stakeholder engagements. They must also promote the company’s brand value and ensure cutting-edge marketing strategies. Collaboration with other senior team leads is also included in a CMO’s job role.

Competitive edge

A business has to run excellently to outshine its competitors and move forward. The competition lies in the strategies formed to promote and push the company’s goals in a positive light. A CMO is responsible for the same. However, humility is a quality that CMOs must cultivate to thrive in such cut-throat competition.

Understanding customer needs

As a senior marketing official, a CMO needs to be updated about the ever-evolving needs of the company’s customer base. Changing company goals as per what the stakeholders and customers want is a win-win for both business profits and the growth of loyal customers.

Product management

With a strong hold on understanding customer needs, a CMO needs to verify the feasibility and influence of any new service/product to be launched in the market. Positive product development enhances market revenues and upscales shares, thereby increasing profits.

Primary duties of a CMO

Encouraging and promoting collaborative effort, with one’s team or otherwise, fall mainly on the head of any department, and it is the same with a company’s CMO.

Here are some of the essential duties that a CMO must perform:

Promotion

Promoting the company and its brand value in the business market

Coordination

Maintaining coordination within the marketing team to ensure smooth work

Client presentations

Preparing stakeholder meeting reports related to marketing and communications

Hiring processes

Hiring new candidates and taking part in the recruitment process

Intra/inter-company collaboration

Working with other team leads according to the company’s growth plans and reaching out to the CMOs of different companies in the prospect of a collaborative profit.

Intra-department leadership

Ensuring communication between the marketing team and other departments

Analysing new growth strategies

An essential part of increasing profit is reducing the business’ shortcomings and simultaneously analysing a competitor’s strategies. It falls under a CMO’s purview to execute both.

Become a CMO of the future

The amalgamation of technical and social competency is essential to thriving in a demanding job. CMOs need to lead while driving the company’s profit growth. To have diverse fields of expertise and excel in every one of them may be difficult, but not impossible.

An excellent online CMO programme in this domain is the IIM Raipur CMO program from Imarticus. The 10-month online course (with campus immersion options) is the best fit for aspiring CMOs. It prepares candidates for the job while exposing them to global strategic business goals. Visit Imarticus Learning to learn more.

How to pursue quantum computing as a course?

Posted on March 12, 2023 by Imarticus Learning

Quantum computing is the application of quantum theory to computer science. Quantum computing is used in a wide range of industries, including investment banking, security, finance, military affairs and intelligence, drug development, aircraft design, polymer design, machine learning, artificial intelligence (AI), vast data searching, and digital manufacturing.

Entanglement and superposition are two properties of quantum mechanics that allow quantum algorithms to solve problems that cannot be solved by traditional computing methods. Additionally, programming skills are needed for creating the quantum computing hardware and software that are used in quantum computing.

So, whether you want to pursue a course with quantum computing in investment banking or any other sector, let us look at how to get started!

Programming skills required for Quantum Computing

Quantum algorithms are designed to take advantage of the unique properties of quantum mechanics, such as entanglement and superposition, to solve problems that would be impossible to solve using traditional computing methods. Programming skills are necessary for developing and implementing these quantum algorithms.

According to research, most quantum technology companies employ workers who can speak the following languages:

Python
C++
C#
Matlab
Java

Quantum Computing Jobs in 2023

Five quantum computing jobs one can pursue-

Research
Engineering
Software Development
Education
Marketing

What academic background is required to become a Quantum Computer Scientist?

Despite being used by researchers in a number of technical advances, quantum computing is still essentially a theoretical field. Additionally, a degree in a general subject is ineligible for this field. You need to have due knowledge in Data Science, Engineering, Maths and Physics.

The following are the prerequisites for getting started with your quantum computing course :

A bachelor’s degree programme, in Computer Science, Mathematics, Physics, or another science major.
A doctorate or master’s in Quantum Physics and Engineering for further specialization.

What is the average wait time for a job in Quantum Computing?

It can take you six to nine years if you’re a total newcomer to the field to find employment. You’ll need to earn a bachelor’s, master’s, and probably a doctoral degree in addition to doing several research projects.

It can take you an additional six to twelve months if you decide to enroll in coding boot camps to receive some practical instruction in disciplines like software engineering and artificial intelligence.

Skills required to pave a career in Quantum Computing

Mathematical – Linear algebra and probability theory are two fields of mathematics that play a significant role in describing and studying the behavior of a quantum computer.

Basic electronic knowledge– We can argue that quantum computing has three main layers because it is, after all, a computer field: algorithmic, software, and hardware. If you choose to work in this sector, you’ll undoubtedly feel compelled to focus on one of these topics in particular.

Interest-. How might quantum technology improve upon what we already have? A fundamental requirement for entering quantum computing is curiosity, which in turn stimulates interest.

Physics and analytics– Quantum computers use quantum physics and mechanics phenomena, such as entanglement and quantum superposition, to solve problems in a different way than conventional computers. To create applications for a quantum computer, a programmer must first understand how a quantum computer operates. This requires some knowledge of physics as well as the mechanics of how quantum algorithms operate.

Programming– You’ll most likely need a basic understanding of programming to get started with quantum computing in the current environment. There are specification programming languages that are solely intended for use with quantum computers. Nevertheless, they resemble current classical programming languages to make the switch to quantum much simpler.

One of the most popular programming languages for quantum computers nowadays is Python. Many companies, including IBM and Google, have made Python packages available that may be used to understand the fundamentals of quantum computing and develop various algorithms.

Conclusion

As a result of today’s technological and data-driven climate, investment bankers’ tasks are both straightforward and varied. In order to boost productivity and aid business growth, they are now expected to have a variety of software skills. Currently, there are a number of short courses and certification courses available to help you learn everything about quantum computing and succeed in your career.

To pursue a career in investment banking, check the Certified Investment Banking Operations Professionals course by Imarticus if you’re interested in learning investment banking. This 180-hour curriculum is meant to provide you with a thorough understanding of intricate financial issues and various operational hazards and laws. It gives experimental learning modules as well as job-specific skills. It is an internationally recognized certificate that will be beneficial for the candidate.