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Role of Investment Banks in Infrastructure Projects

Posted on by Imarticus Learning

Investment banks are financial institutions that provide services to large organisations like government, big companies and even wealthy private individuals. Unlike commercial banking, investment banking has different social objectives, like executing deals on acquisition, sale, or merger. Investment banks save their investors’ time apart from keeping a close watch on their economic health. 

Infrastructure is crucial to a country’s economic growth, creating employment opportunities, enhancing productivity and overall development. Investment banks have an indispensable role in the successful execution and completion of infrastructure projects. When raising capital for such projects, an investment banking analyst must focus on the treasury yield, tax amount, construction budget, and federal funds rate. 

Read to learn more about the importance of investment banks in developing infrastructure projects.

Functions of Investment Banks in Infrastructure Projects

Effective financing of infrastructural projects plays a pivotal role in modern-day business. The ways investment banks bridge the gap between project sponsors and capital providers are described below, aiding infrastructure projects.   

  • Capital mobilisation 

Investment banks mediate between the infrastructure project sponsors and the investors interested in long-term investment opportunities. They help them connect with their extensive network of institutional investors, pension funds, and private equity firms. This helps in raising funds for the infrastructure project. 

  • Structuring finances

The expertise of investment bankers aligns the project’s long-term requirements with their finances as they determine the ideal blend of debt and equity along with other assessments. 

  • Risk assessment 

They assess the risk for infrastructure projects like revenue stability and regulatory challenges. Investment banks offer risk mitigation strategies, including insurance products and hedging instruments, to safeguard the interest of both investors and project sponsors.

  • Project management

Investment banks also help project sponsors manage fund distribution and ascertain adherence to financial regulations, thus ensuring efficient project implementation. 

  • Advisory services 

The investment banking system also assists the infrastructure project sponsors with advisory services, including market analysis and financial modelling. Infrastructure projects benefit greatly from their expertise, like simplifying financial and legal frameworks. 

Benefits of Investment Banking Services in Infrastructure Projects

Of the several benefits investment banks offer infrastructure projects, some are listed below: 

1. Enhances credibility

The involvement of reputed investment banks enhances the credibility of a project, as they are more trustworthy and appealing to investors. The investment banks’ quality also helps secure more funding for the project. 

2. Cost-effective fundraising

Investment banking services streamline the project’s fundraising process. This is achieved through the bank’s established relationship with investors and their in-depth understanding of the market. 

3. Sector expertise

Reputed investment banks often have specialised teams skilled in infrastructural sectors like transportation and telecommunication. This expertise empowers them to customise monetary arrangements for the project. 

4. Cost proficiency and project enhancement

The high expertise of investment banks in the field helps the project sponsors gain strategic insights, adding to their cost productivity. Their analysis helps them spot opportunities for saving, enhanced income, and effective allocation of resources. This further boosts the project’s financial sustainability. 

5. Guide best practices

The knowledge investment banks gain with their experience in infrastructure projects helps their future clients even more. The clients can enjoy the best practices and reap the benefits of following market trends that, eventually, promote industry growth and encourage more funding for infrastructural initiatives. 

Emerging Trends and Innovations

Investment banks are leading the way with sustainability while shaping the future of infrastructure project financing with these emerging trends and innovations: 

  • Technological advancements – Investment banks have embraced the increasing use of technology to serve their clients more efficiently. For example, artificial intelligence and data analytics can improve project assessment.
  • ESG considerations – Incorporating environmental, social, and governance (ESG) considerations into their financing strategies has been a popular trend in the financial sector. Investment banks are increasingly adopting sustainability and green infrastructure in their individual operations and consultation strategies. 
  • Public-Private Partnerships – Investment banks play a crucial role in structuring PPPs deals, which makes a huge difference in financing infrastructure projects. It’s the collaboration of public and private sectors where the former brings public resources while the latter assists in financing and technical expertise. This blended finance approach leverages diverse sources of capital, increasing project viability.

Conclusion

The role of investment banks in infrastructure projects is essential to their financing and development. Their extensive network and expertise in the field enable them to bridge the gap between sponsors and capital providers. 

Moreover, investment banking services also include risk mitigation by offering effective strategies to protect the interest of both sponsors and investors. All these qualities of an investment banker make them an asset for valuable infrastructural projects. 

Freshers or existing professionals should be well-versed with the latest updates in the field. The Certified Investment Banking Operations Professional (CIBOP) programme offered by Imarticus enables candidates to grasp this in-depth knowledge combined with experiential learning. You can stand out among other professionals with this industry-recognised certification in investment banking, paving the way for an exceptional career in banking and investment banking.

Capital Structure Optimisation and Capital Raising Strategies

Posted on by Imarticus Learning

Effective capital structure optimisation and capital raising strategies are crucial in shaping a company’s financial health and growth prospects and are important aspects of investment banking.

The composition of a company’s debt and equity, known as its capital structure, significantly impacts its ability to finance operations, pursue strategic initiatives, and maximise shareholder value. This blog explores the key considerations and strategies involved in capital structure optimisation and capital raising, considering the nuances of financial flexibility, fiscal discipline, risk management, and growth aspirations.

Capital Optimisation

Capital optimisation refers to managing and balancing the receivables and payables of an organisation. An organisation can establish a practical solution with minimal disruption while accomplishing the desired effect with capital optimisation. Usually, an optimal capital structure of an organisation is the perfect balance of equity and debt.

For an organisation, debt is cheaper than equity as it costs less in repayment. However, debt can also cause an organisation to go bankrupt. Organisations must find the point at which the benefit of debt equals the cost of operation.

How to optimise a capital structure?

Deciding an optimal capital structure for an organisation can be very difficult. Before making the final call, managers must consider the impact of their decision on the market.

The most practical approach for a company is to raise capital using debt rather than equity, as debt signalling is positive news. Additionally, debt is cheaper than equity as companies get tax relief on interest.

On the other hand, raising capital through equity can cause dilution and is considered a negative signal. Equity is also costlier because the company pays the dividend from the after-tax income.

The debt or interest tax shield is a significant solution for optimising capital structure. It helps reduce the tax amount from the debt interest payments. The calculation process of the tax shield is given below.

Interest tax shield = Interest expense deduction ✕ Effective tax rate

Capital Raising

Capital raising is the procedure an organisation undertakes to acquire funds required for new projects and expand old projects and businesses. 

The organisation can issue stocks or bonds to its investors in exchange for their investment in the company to raise capital. These stocks usually offer the investors a share in the company.

There are various ways to implement successful capital raising. These include Initial Public Offerings (IPO), private placements, venture capital funding and crowdfunding.

Strategies for Raising Capital

Capital raising is primarily of three types, as described below:

  • Financing Debt

Debt financing means you must pay the principal amount and a fixed interest you agreed on back to the lender. 

Third parties pay the fund or the capital in debt finance. Such lenders include banks, bond markets, financial institutions, and private equity funds. While raising debt means access to fast cash at a low-interest rate, it also entails a decrease in the credit ratings of an organisation. 

Debt repayment does not depend on the company’s business performance. Hence, the debt must be repaid even if a business is not performing well.

  • Financing Equity

The second most common way to raise capital is through equity financing. Equity financing is raising funds by selling equity or a share in the company’s ownership.

The investors can be anyone with the funds available to them to meet the valuation of the stocks set by the company or its owners. The stock market is the most crucial method for raising equity. The company must not, however, overvalue its equity, or it will lose prospected investors.

The most significant advantage of equity financing is that no interest repayment is required, making it a much less risky approach than debt financing. However, it also means giving up a portion of your control over the business and consulting the investors or shareholders before making significant decisions.

  • Hybrid Financing

Hybrid financing, as the name suggests, is a combination of debt and equity financing.  A hybrid financing solution is a lot more flexible as it provides both the company and the investors with a lower-risk option. It also ensures access to a broader range of investors.

The negative side of hybrid financing is that it is more complex and often gives investors an upper hand over the company’s expenses.

Conclusion

Optimising capital structure and implementing effective capital raising strategies are critical for businesses aiming to achieve sustainable growth and maximise shareholder value. Striking the right balance between financial flexibility and fiscal discipline, aligning capital structure with business strategy, and employing various optimisation strategies can help companies navigate the complex landscape of capital management. An investment banker can help with this.

Enrol in Imarticus’s Certification in Investment Banking Operations programme to learn the fundamentals of financial markets, trade life cycle, risk management and regulations. This investment banking course has a job-focused curriculum and offers dedicated career services for candidates seeking a career in investment banking.

The Impact of International Financial Reporting Standards (IFRS) on Global Accounting Practices

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International Financial Reporting Standards (IFRS) are a collection of accounting principles for the financial statements of public corporations that are designed to make them consistent, transparent, and easily compared throughout the world. IFRS now provides comprehensive profiles for 167 countries, including those in the European Union. The United States utilises a different system, the generally accepted accounting standards (GAAP).

The implementation of IFRS has considerably influenced worldwide accounting procedures, and an IFRS expert is one of the most lucrative career options after Bcom. This blog will analyse the influence of IFRS on worldwide accounting practices.

Harmonisation of accounting practices

Harmonisation of accounting procedures is decreasing disparities in accounting standards globally to make financial reporting similar and comparable. Implementing International Financial Reporting Standards (IFRS) has enhanced the comparability of listed corporations’ financial reports across nations.

Harmonisation is crucial because it brings worldwide accounting standards into accord, eliminating the knowledge gap between the sources of capital and the individuals to whom they have committed their money. IFRS Accounting Standards give the information needed to hold management responsible and are relevant to regulators worldwide.

Transparency and Comparability

Here are some ways in which IFRS promotes transparency and comparability:

  • Quality: By creating a uniform set of principles-based accounting standards, using IFRS can help improve the quality of financial information.

  • Comparability: By appropriately implementing IFRS, firms will be able to compare their financial results as they will be using the same accounting principles.

  • Transparency: According to IFRS proponents, they increase disclosure while reducing information asymmetry. Compared to financial statements that do not use IFRS, those based on IFRS are more transparent when predicting economic conditions.

  • Consistency: Investors can compare financial reports without regard to jurisdictional borders, thanks to the surface of IFRS adoption.

  • Globalisation: The adoption of IFRS by national authorities marks a crucial turning point in the financial markets’ globalisation.

Challenges to achieving transparency and comparability in financial reporting under IFRS include:

  • Consistency: Investors can compare financial reports without considering jurisdictional borders with the help of IFRS application consistency. Consistency, however, can be challenging to attain, particularly in emerging economies with a shortage of resources and knowledge.

  • Limitations and problems: There are problems and limitations with IFRS-based financial reporting that can influence its ability to be compared across borders.

  • Relevance: Keeping IFRS current in a changing environment might be difficult. Through its Primary Financial Statements initiative (PFS), the IFRS Foundation strives to enhance the organisation and clarity of financial statements.

  • Cost and effort: Companies must adapt at least part of their systems and procedures when converting to IFRS Accounting Standards, which can be expensive and time-consuming.

IFRS aims to establish a common accounting language of transparent financial reporting.

Economic Efficiency

IFRS Standards are believed to contribute to economic efficiency in several ways:

  • Helping investors discover opportunities and hazards around the world, therefore enhancing capital allocation.
  • Providing a high-quality, internationally recognised set of accounting standards that offer openness, accountability, and efficiency to financial markets worldwide.
  • Enhancing the worldwide comparability and quality of financial information enables investors and other market players to make educated economic decisions.
  • Increasing the information efficiency of investors’ decision-making.
  • Lowering the cost of financing and decreasing foreign reporting expenses for firms by employing a single, trustworthy accounting language.
  • Improving the efficiency of financial institutions.
  • Increasing analysts’ understanding of essential signals helps anticipate future earnings per share (EPS) changes.

Impact on US GAAP

There are several ways in which the convergence of these standards could impact the accounting world. Here are some key points:

  • The convergence of GAAP and IFRS might lead to greater comparability between nations and reduce the requirement for analysts to modify LIFO (Last In, First Out) inventories in their comparative research.

  • Acquired intangible assets are recognised at fair value under GAAP but only under IFRS if they match specified requirements.

  • There are various areas where GAAP and IFRS diverge, including consolidation, the income statement, inventories, the earnings-per-share (EPS) computation, and development costs.

  • The convergence of GAAP and IFRS might affect company management, investors, stock markets, accounting professionals, and accounting standards setters.

Practical Challenges

The adoption of IFRS has been challenging. One of the practical difficulties is the need for the education and training of accounting experts to ensure that they are familiar with the new standards. Another issue is the need for consistent interpretation and execution of the standards across different countries.

Potential for Improved Financial Reporting Quality

Adopting IFRS has been proven to have favourable effects on financial reporting quality, leading to advantages for investors and the whole market. Here are a few points to consider:

Increased access to external financing: Improvements in reporting quality can boost a company’s access to external finance, eventually increasing investment and investment prospects.

Strengthening the financial reporting supply chain: Financial statements prepared in conformity with globally accepted financial reporting standards are a critical instrument for the proper functioning of markets. Improving financial reporting quality can assist in enhancing the financial reporting supply chain.

Better decision-making: Accurate and transparent financial records can help stakeholders make better-informed judgments.

Accurate and transparent financial accounts: The quality of financial reporting is an essential component of every multinational organisation. It ensures that financial statements are factual and transparent, allowing stakeholders to make intelligent decisions.

Improved operational success: Techniques for boosting the quality of financial reporting can aid organisations in maintaining accurate and trustworthy records, which is crucial for attaining operational success.

Better control over data management: Improving the financial reporting process can help firms obtain better control over data management, which can help stabilise their financial reporting processes against problems.

Better evaluation of financial reports: Evaluating the quality of financial information can help identify potential problems that affect the quality of financial reporting broadly, such as revenue and expense recognition on the income statement, classification on the balance sheet, and disclosures in the notes to the financial statements.

Higher trust in financial reports: High-quality financial reports can boost confidence in the firm and its financial statements, leading to increased investment and stronger relationships with stakeholders.

Conclusion

The implementation of IFRS has had a considerable influence on worldwide accounting procedures. It has provided worldwide financial markets with openness, comparability, and economic efficiency. While there are practical barriers to implementing IFRS, the benefits of a single, trusted accounting language are evident.

Imarticus Learning has collaborated with Rathinam College of Arts and Science to offer a Bachelor of Commerce (B.Com) program specialising in investment banking and financial analysis. The courses are designed to prepare students for tomorrow’s industry by providing them with entry to masterclasses and seminars from sought-after industry leaders and professionals. Enrol in this course and choose the most sought-after career options after Bcom. B.Com from Rathinam will be eligible for students who have earned at least 50% marks in the 12th grade.

Management Accounting: Decision-Making and Performance Measurement

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Management accounting deals with the identification, measurement, analysis, interpretation, and communication of financial information to the managers so that the company’s goals can be achieved. Managerial accounting is an important aspect of any organisation as it helps in informed decision-making. Decisions that are backed by strong evidence contribute to the effective growth of an organisation.

An important aspect of decision-making is performance measurement. In order to assess the effectiveness and enhance the performance of an organisation, it is important to measure and evaluate it from time to time. Performance can be measured by choosing the most appropriate metrics, proper data collection, and communication with the stakeholders. This shall help the organisation to identify the areas of improvement and make data-driven decisions. 

You can build your expertise in management accounting if you pursue a US CMA course from Imarticus Learning. Read on to learn more about the role of management accounting in performance measurement and decision-making. 

How to Measure Performance

Listed below are the steps that one should follow to conduct an effective performance analysis:

  • Identifying the organisation goals and objectives: For the proper measurement of performance, it is important to have a clear idea about the goals and objectives of the organisation. 
  • Selecting the metrics to assess the performance: Organisations have to choose the indicators based on which the company’s performance will be evaluated. These can either be quantitative measures like profit margins, revenue, etc., or qualitative aspects such as employee satisfaction and customer feedback. 
  • Reporting the performance: This is the last step of performance measurement. The result has to be written and the report has to be shared with the stakeholders. The report should highlight the key areas for improvement and performance trends. 
  • Data collection and analysis: After the metrics or the indicators have been decided, the next step is to collect the relevant data. Analysing the data will help to determine the performance. Data can be collected from internal sources like customer databases, and external sources like industry benchmarks or market research. 

What are the Benefits of Performance Measurement

Measuring the performance of an organisation is a straightforward method of tracking the organisation’s progress toward the achievement of its goals. Having a well-defined set of goals helps individuals understand their targets well. 

The performance measurement metrics help individuals to measure their progress and also assess their individual contribution towards the accomplishment of the goals. It also enables improved accountability and helps individuals identify the areas for improvement. 

Performance management helps in informed decision-making. Measuring performance also helps organisations improve their resource allocation, which in turn helps to reduce wastage and increase efficiency. By analysing the data, organisations can be informed about patterns, trends, and opportunities. Therefore, the advantages are many. 

Some Instances to Show the Importance of Management Accounting in Decision-Making 

After the data is updated and analysed clearly, it helps to generate important insights. Listed below are some instances that show how management accounting helps in efficient decision-making. 

Business Planning

Accounting data can be used to create forecasts, and also plan budgets. By clearly analysing the data, one can draw a comparison between the forecast and the organisation’s actual performance. Management accounting helps to gain visibility on the change in trends. This helps to refine the budget and predictions accordingly. 

Gaining insight into the organisation’s profit and loss and its cash flow helps to understand its financial health. This way, organisations can identify the risks that need to be addressed and also look for new opportunities for improvement. 

Performance Analysis

The inclusion of key performance indicators in management accounting helps to continuously analyse how the organisation is performing on each of the grounds. These KPIs are tailored based on the needs and preferences of the organisation. KPIs help to monitor the performance of the various operation areas that are spread throughout the business. 

Fund Allocation

Management accounting also helps organisations to identify the scope for attracting new investment. Management accounting helps to identify the most attractive scope for investment and also allocate where the cash should be invested so that it can reap the most benefits. 

Operational Changes

Performance measurement helps to have a clear understanding of the operational changes that have to be made, such as controlling the stock levels, managing the working cycles, controlling overheads, and establishing the break-even points to ensure the profitability of the organisation. 

Marketing Strategies 

Managing accounts does not only support decision-making; it is also responsible for supporting key marketing strategies. This is done by measuring the changes in the gross margin percentages. Sometimes sellers may have to cut the prices to measure the increase in sales, and in other instances, they can earn benefits by putting up the prices of certain services or products. 

However, this decision is based on the information that is derived from management accounts. Managerial accounting surrounds the different aspects of accounting that help in strengthening the information related to the metrics of business operations. Managerial accountants derive information regarding cost and sales revenue generated from the goods and services of the company. 

Wrapping Up

The  US CMA course offered by Imarticus Learning is an advanced-level course that covers the different aspects of business, accounting, finance, and analytics. 

If you are looking forward to establishing a successful career as a management accountant, you can appear for a CMA exam that will help you validate your knowledge and certify your expertise in the domain, thereby improving your chances of seeking good employment in the sector. 

Visit their website to know more. 

The functions of a product manager: Key responsibilities and skills

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Who are product managers?

Product managers are the unsung heroes behind some of the most successful products in the market. They are the masterminds who bridge the gap between the business side and the technical side of product development. They ensure that the final product meets both customer needs and business goals.

best product management course

In today’s fast-paced and competitive market, product managers play a crucial role in bringing innovative and impactful products to life. Here, let us understand how to become a product manager. We will dive deep into the functions of a product manager. We explore their key responsibilities and uncover the essential skills required to excel in this ever-evolving role. So, whether you are a budding product manager or simply curious about what goes on behind the scenes – join us on this journey to unravel the world of product management.

Key responsibilities and skill requirements of a product manager

Let us consider the key responsibilities and skills required for a product manager:

Key responsibilities

As a product manager, your main responsibilities revolve around developing and managing a successful product.

This involves a range of tasks, starting with conducting market research to identify customer needs and trends. You’ll use this information to develop a product strategy and roadmap that aligns with the company’s goals.

Once the strategy is set, you’ll collaborate with cross-functional teams such as engineering, design and marketing to bring the product to life.

This includes defining product requirements, working with designers to create a user-friendly interface and coordinating with developers to ensure the product is built correctly.

Throughout the development process, you’ll need strong project management skills to keep the team on track and meet deadlines. You’ll also be responsible for prioritising features and making tough decisions about what makes it into the final product.

Besides the development phase, a product manager is also responsible for the product’s success post-launch.

This involves monitoring metrics and analysing data to make informed decisions about how to improve the product.

You’ll work closely with the marketing team to create effective go-to-market strategies and ensure the product is reaching the right audience.

Skill requirements

To become a product manager, you’ll need a combination of technical and soft skills. Strong communication skills are vital, as you’ll be collaborating with various teams and stakeholders. You should also have excellent analytical and problem-solving abilities to make data-driven decisions and solve any issues that arise.

A successful product manager is customer-focused and able to understand and anticipate their needs. You must have a deep understanding of the market and industry trends to stay ahead of the competition. Additionally, being adaptable and open to feedback is essential to become a product manager, as the product landscape is constantly changing.

How can you become a product manager?

To become a product manager, you need a combination of skills and experience.

Start by gaining a deep understanding of the product development process and the market you want to work in.

Develop your analytical and problem-solving abilities to identify opportunities and challenges.

Learn to communicate effectively with different teams, stakeholders and customers.

Gain experience in project management, product strategy and data analysis.

Build your leadership and decision-making skills to become a product manager.

Stay up to date with industry trends and continuously learn and adapt. Network with professionals in the field and seek mentorship.

Finally, showcase your skills and experience through a well-crafted resume and be prepared to demonstrate your abilities in interviews.

Driving innovation: A product manager’s key responsibilities and skills

A product manager is responsible for developing and managing a successful product from conception to launch. To become a product manager, you require a combination of technical and soft skills. These include market research, project management, communication and problem-solving. By possessing these skills and being customer-focused, you can excel in this role and contribute to your company’s success.

Imarticus Learning is the leading platform for young professionals looking to access top-notch learning programmes. As a product manager, you have the opportunity to enhance your career and gain valuable skills through our specialised courses. Our courses are designed to provide you with the necessary knowledge to become a product manager. Don’t miss out on this opportunity to take your career to the next level. Visit our website and enrol in our courses today!

Best Courses for Aspiring CMOs

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Chief Marketing Officers (CMOs) are commonly one of the most challenging and innovative jobs in the industry, comprising a multifaceted role that contributes to diverse marketing strategies. A chief marketing officer works as an organisation’s C-level head of marketing. They supervise all facets of an organisation’s marketing strategy and implementation while being accountable for making its marketing efforts successful.

chief marketing officers course

Some of their key responsibilities include increasing brand awareness, customer acquisition, and revenue growth. They fulfil these responsibilities through exhaustive market research, worthwhile marketing initiatives, and collaboration with cross-functional teams. An organisation needs a CMO because it fosters the organisation’s competitive advantage in the market. 

If you are fascinated by working as a CMO in an organisation, gaining exceptional experience to build your profile, and earning a handsome salary, then you can pursue a suitable course. The following section discusses the best courses an aspirant may enrol in to pursue a career as a CMO.

1) Post Graduate Certificate Programme For Emerging Chief Marketing Officers

Are you interested in becoming a new-age CMO? Well, you can pursue the aforementioned course provided by Imarticus. Its comprehensive curriculum builds and reinforces aspirants’ technical, strategic, operational, and leadership abilities.

Some of the extraordinary aspects of the course include learning through interactive simulations, masterclasses by Marquee CXOs, and live online training by leading industry experts.

This 150-hour program provides a perspective on current management problems that CMOs solve. Through this course, the aspirants can obtain an opportunity to connect with other CXOs inside and outside the organisation. Moreover, the course lets aspirants learn from leading academicians at IIM Indore via live online sessions.

2) Executive Certificate Programme For Strategic Chief Marketing Officers

When it comes to empowering present-day and future CMOs, this IIM Raipur CMO course by Imarticus can be considered as an ideal option. It is a contemporary CMO training program designed for prospective emerging leaders and ambitious Chief Marketing Officers. Its curriculum imparts and hones technological, leadership, strategic, and operational skills.

The comprehensive syllabus lays a robust foundation for understanding customers, creating effective marketing strategies, making business decisions, and executing master plans to help an organisation fulfil its objectives. Furthermore, the program allows working on real-life business problems by involving in project work and solving case studies.

3) Digital Marketing for CMOs (Live Online Programme)

If you aspire to explore the digital marketing realm while working as a CMO, then this IIM R CMO training course is for you. It imparts how to develop a digital marketing strategy and allocate marketing budgets strategically. The aspirants get a summary of different digital marketing platforms that can help a business thrive.

It covers prominent facets of online marketing, including search engine optimisation, social media marketing, and search engine marketing. The knowledge of web analytics and metrics guides aspirants on how to measure the performance of digital marketing strategies.

Pursuing this program benefits CMOs with increased engagement, conversions, and leads. With enough understanding of digital marketing aspects, the program helps CMOs to improve the performance of their digital agencies as well as make their digital campaigns more cost-effective. Moreover, the curriculum helps them to track and maximise ROI from their digital marketing strategies.

4) Chief Marketing Officer (CMO) Program

Through marketing service offerings and exhaustive research and insights (to determine future trends), the program helps future CMOs to advance in their careers with significant upskilling.

The program includes a Transition Lab that trains aspirants working in marketing and other customer-centric executive roles to adapt to a wide range of roles. Moreover, the Marketing Leadership Program provides personalised, engaging learning opportunities to fulfil the team’s needs. 

After completing the course, the aspirants can respond to challenges that may come across as a CMO with agile marketing. Enrolling in this program benefits the candidates with an opportunity to work at the supreme level in an organisation to drive its growth. 

5) MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals

This MICA course is exclusively curated for senior marketing entities ambitious to hone their knowledge and skills in the areas like marketing, communication, and branding. It covers diverse topics, including digital marketing, customer insights, brand management, and leadership skills.

The course imparts how to drive an organisation’s marketing strategies, implement solutions that facilitate valuable ideas, and create and handle disruptions to reversed obsolete models. Moreover, candidates will learn strategies to reinforce customer relationships and work in a leadership position to help an organisation achieve significant business growth.

Some of the exceptional aspects of the program include a two-day on-campus immersion module, case-based learning and application in practical scenarios, MICA Executive Alumni status, peer-to-peer networking opportunities, and online instructor-led sessions by industry experts

Aspirants hoping to upskill with in-demand skills are welcome to check out any of the courses mentioned above and add an edge to their marketing careers!

Cloud Computing and Robotic Process Automation in Business Processes

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The business world is being transformed daily due to the implementation of technology.

Cloud computing delivers various services via the Internet, including servers, data storage, software and networking. Cloud computing has gained a lot of popularity for businesses that are looking for off-site data backup solutions. 

Robotic process automation (RPA) is the application of technology run on structured inputs and business logic to automate various business processes. Implementing RPA in business processes transforms an organisation’s manual and core processes. 

In this article, we will discuss implementing cloud computing and robotic process automation in various business processes. 

What is cloud computing?

Cloud computing can be described as the delivery of various services via the Internet. These include tools and applications such as databases, servers, data storage, software and networking. 

Cloud-based storage saves files in a remote database instead of in a traditional hard drive or local storage device. 

Instead of owning their own data centres or computing infrastructures, companies can rent anything from storage to applications from a cloud service provider. The data can be accessed as long as the devices have internet connection. 

Cloud computing has many advantages, such as increased productivity, cost savings, performance enhancement, speed and efficiency and security. 

With cloud computing, the following operations can be performed:

  • Analysis of data
  • Developing new services and applications
  • Hosting websites and blogs
  • Storage, backup and recovery of data
  • Streaming audio and videos 
  • Delivery of software on demand

Implementation of cloud computing in businesses 

Cloud computing has a wide range of applications in business processes. It eliminates the idea of depending on hardware resources and solely depends on virtual machines. 

Here are some ways cloud computing can be implemented in various business processes. 

File storage

A common use of cloud computing in businesses is file storage. Any file can be stored on the cloud. Private cloud services are also available in case some files need limited access. 

Data backup 

Even though data can be backed up in a computer or a drive, these can get physically damaged. The cloud allows you to back up data safely and securely. 

Data recovery 

As long as you have an electronic device and an internet connection, you can recover your data, files and programs in case of a disaster. Cloud computing is an excellent way of safeguarding important business information for later recovery. 

Infrastructure as a service 

Using cloud computing, your clients can use your infrastructure to host their cloud services. You can also sell third-party infrastructures to create websites for promoting the services and products of the client. 

Promoting collaborations 

Collaboration with any business or other businesses has become a global concern. With cloud computing, collaboration has been made easier. It does not matter where you or your collaborators are; all the project files can be shared via the cloud. 

Testing new projects 

Often tech companies use their private cloud for testing new processes or programs before they are launched. The company’s engineer can set up any test program to find and solve problems before sending them to the client. Once the testing has been done, the cloud is relinquished. 

What is robotic process automation?

Robotic Process Automation (RPA) uses automation technologies for mimicking back-office human tasks like filling in foams, extracting data, moving files etc. 

Just like humans, software robots are able to do things like recognise what is on the screen, navigate systems, complete the correct keystrokes, recognise and extract data, and perform various defined actions. 

Implementation of RPIs in various business processes has made way simpler. RPI software bots are able to interact with any system or application in the same way that humans do. 

RPA combines APIs along with user interface (UI) interactions for integrating and performing repetitive tasks. By creating scripts which match human tasks, RPA tools finish the autonomous execution of several activities and transactions. 

Employing RPA in businesses streamlines the workflow, making organisations more flexible, profitable and responsive. It also enhances employee engagement, satisfaction and productivity. 

RPAs are ideal for automating workflows, including legacy systems lacking database access, APIs and virtual desktop infrastructures (VDIs).

There are many advantages of implementing robotic process automation, such as:

  • Significant cost reduction
  • Empowers employees
  • Allows better operational and business control
  • Ensure better analytics 
  • Complex processes are made simpler and more flexible

Implementation of robotic process automation in businesses 

RPA implementation in business processes has completely revolutionised the business world. Here we will talk about how RPAs can be implemented in various business operations: 

Define the problem or opportunity 

The initial step for RPA implementation is to clearly define the problem or opportunity of the business which the companies want RPA to address. Clearly stating what needs to be done helps better understand the processes that need to be automated. 

Deciding which processes can be automated

Not all business processes can be automated. Some processes are ideal for human execution for the nature and complexity of the process. Hence, companies must closely examine the business processes and recognise the tasks best suited for automation. 

Check the feasibility of automation.

Automation of a complex process having several data requirements is usually challenging. Neither is the automation of a process with a concern about compliance. 

Create a business case for the processes.

This is done to justify why automating the process is the right idea from a cost-benefit point of view. For this, leaders must estimate the costs of implementing RPA and the advantages of automating the task. 

Create an implementation plan. 

This is done to recognise how and when RPA will be deployed in a company. Developing a detailed implementation plan will ensure the business’s smooth and successful running of RPA. 

Conclusion 

With the advancement of technology, businesses are also taking advantage of it to simplify business processes faster and cheaper. Implementing cloud computing and robotic process automation has made various business processes much easier. 

If you want to build a career in the field of technology, check out Imarticus’s PGDM in FinTech course. This is a two-year course taught by some of the leading industry professionals. 

The FinTech industry is rapidly growing, and with the PGDM in FinTech course, you can make a mark in the field. 

Enrol with Imarticus to learn more!

Free Cash Flow vs Discounted Cash Flow

Posted on by Imarticus Learning

Analysing a company’s finances reveals the overall well-being of the business and its economic health and helps predict the company’s future. Thus, analysing a business’s financial performance indicates whether it has the potential to boost its profits and operations or not.

There are multiple ways of measuring the economic performance of a business, FCF or Free Cash Flow being one of them. If financial modelling and analysis intrigue you, this blog is for you. Jump into this piece to learn more about Free Cash Flow and its component, Discounted Cash Flow.

What is Cash Flow?

Cash flow indicates the overall movement of money in a specific financial year regarding the decline or increment of money in an organisation. Working, funding and contributing are the three ways to ensure smooth money flow. 

Understanding Free Cash Flow

Financial Analysis course

Every business has its daily operations and expenses, like taxes, payroll, rent, inventory costs, and so on. Free Cash Flow measures the remnants of a business beyond its day-to-day expenses. It’s an effective measure of profit which ignores all non-cash expenses. It only considers the cash, which supports business operations and helps maintain stocks and assets.

Formula:

Free Cash Flow = Operating cash flow – capital expenditures

Various Approaches to FCC

FCF calculation takes two main approaches:

  • Revenue approach: In this straightforward approach, first, all revenues are added, and then the expenses, like cash, interest payment, taxes, loans etc., are deducted.
  • Net profit approach: This approach begins with a company’s net profit, measured after calculating taxes and costs. Add the non-cash elements to your net profit and deduct any significant expenses incurred and interest payments.

Understanding Discounted Cash Flow

DCF, or Discounted Cash Flow, is an evaluation method which estimates investment value based on predicted cash flows. DCF attempts to evaluate an investment today based on predictions about the ability of the investment to create money in the future. Thus, DCF is an ideal tool for budgeting.

Formula:

DCF formula

DCF Calculation

There are three steps encompassing DCF calculation. First, forecasting cash flow expectations from the investment and second, choosing a discount rate based on the total cost of bearing the investment. And last, with a financial calculator, discounting the predicted cash flow towards the current day valuation. 

What are the benefits of Free Cash Flow?

Free Cash Flow removes any guesswork that usually comes with other similar tools. Here are the benefits of FCF:

Offers accurate, detailed stock value

Investors are engaged in daily stock comparisons. However, most valuations are relative, have ease of use and aren’t always accurate. FCF offers the investors accuracy, with detailed stock value and hence helps in better decision making.

Reduces uncertainty

In investment, there’s no tool to avoid uncertainty absolutely. FCF works to substantially reduce uncertainty by separating fruitful stocks from those potentially attracting loss. It helps investors to reduce their overall investment risks. 

A chance to look into a company’s future

If the investors wish to predict a company’s growth, they must estimate backward from the current asset price with the cash flow model. It gives an idea of the company’s actual value.

What are the drawbacks of Free Cash Flow?

Like any other tool, FCF also comes with its share of shortcomings. Here are its drawbacks:

Not beneficial for long-term investors

Short-term investors can benefit from FCF, but FCF does not fit long-term investors. Many uncertainties and mishaps can occur over 15-20 years, and FCF is ill-adapted to accommodate those.

May indicate a lack of investment

Higher FCF values can indicate that the business needs to invest more effectively. On the contrary, extremely low FCF values can indicate a company’s extreme expansion and growth.

What are the benefits of Discounted Cash Flow?

Using precise numbers is one top benefit of using Discounted Cash Flow. It is highly objective rather than subjective. Here are the benefits:

Highly detailed

DCF uses specific numbers, which makes it a highly detailed tool. Such specific values include growth rate, cash flow predictions, etc.

No use of comparables

DCF doesn’t work by using comparables. It doesn’t use market value comparisons, unlike other businesses.

Suitable for long-term investors

For long-term investing, DCF is ideal since it examines long-term values. It examines any project earning or investment through its entire economic life.

Accommodates sensitivity analysis

DCF allows the experts to examine how any change in the investment assumptions can affect the final value.

What are the drawbacks of Discounted Cash Flow?

To be precise, DCF demands that users collect significant data, making it time-consuming. Here are some other drawbacks of the tool:

Difficult to create accurate projections

Projecting cash flow for the next 10 or 15 years is challenging. This analysis is susceptible to various variables, and any minute change in the prediction can have immensely different results.

Complex analysis

Discounted Cash Flow requires multiple data, and the formula itself can be tricky to understand. Thus, it can complicate the entire calculation and require extensive expertise to deduce results correctly.

External factors are excluded

Future prediction is tough, especially in wobbly times. This was particularly proven during the covid times. Thus, often predictions do not generate accurate evaluations. 

Conclusion

Both free cash flow and discounted cash flow are widely used financial tools. While free cash flow is more suitable for calculating business valuations, discounted cash flow offers insight into whether an investment has long-term worth. A financial analysis course can aid prospective financial sector employees in mastering these tools and gaining industry-relevant knowledge.

If you want to bolster your knowledge about financial modelling and the associated tools, you can check out the financial analysis course offered by Imarticus. The Financial Analysis Prodegree, offered in collaboration with KPMG, runs for 120 hours and offers industry certification. This skill-building programme is available for learners as a part-time course, where you can learn crucial and job-relevant skills for a career in financial analysis, financial modelling, equity research, financial valuation, and much more. Learn from top industry experts and give your CV the necessary boost.

Explore Imarticus now and book your seat! 

Benefits of Choosing IIM Lucknow for Executive Programs

Posted on by Imarticus Learning

Are you thinking about enrolling in an executive program to further your career? The renowned Indian Institute of Management (IIM) Lucknow is your best option. 

Executive education refers to academic courses offered by graduate business schools to executives, managers, and business leaders worldwide. According to estimates by Business Week magazine, executive education in the United States generates $800 million in yearly revenue, with university-based business schools accounting for around 80% of the market. These programs are provided by several historically elite universities, business schools, and other academic institutions.

This blog explores the advantages of selecting IIM Lucknow for executive programs.  Here are some reasons why IIM Lucknow stands out as an outstanding option for professionals seeking career progress and success, from its top-notch professors to its transforming learning environment.

What are the benefits of IIM Lucknow’s executive education?

If you consider advancing your career through executive education, you might have encountered the renowned IIM Lucknow executive program. It’s crucial to investigate the experiences of individuals who have previously completed this transforming journey before making such a significant decision. 

Reading an IIM Lucknow executive programs review may give you useful information about the program’s structure, instructor qualifications, networking possibilities, and overall effect on participants’ professional development.

Top benefits of selecting IIM Lucknow for executive programs

Benefits of IIM Lucknow’s executive education:

  • Renowned Faculty with Industry Experience

Its renowned faculty is one of the biggest benefits of enrolling in an executive program at IIM Lucknow. The school is proud of its outstanding faculty, which includes intellectual luminaries and business leaders who offer a wealth of real-world experience to the classroom. The learning process is enriched and made extremely relevant for professional development by these knowledgeable mentors, who convey theoretical ideas and provide insightful advice based on their relevant real-world experiences.

  • Tailored Curriculum to Suit Industry Needs

IIM Lucknow takes pride in its well-crafted executive education program tailored to the constantly changing requirements of diverse businesses. The programs are designed to give you cutting-edge knowledge and the tools you need to meet the difficulties of the contemporary corporate environment. The program is designed to equip you with the information you need to succeed in your profession, whether in leadership development, strategic management, or specific domain knowledge.

  • Networking Opportunities

You join a lively and varied community of like-minded individuals from various fields and backgrounds when enrolling in the Executive Program at IIM Lucknow. Beyond the classroom, this networking opportunity helps you build relationships that will help you in both your personal and professional lives. Interacting with such a wide group of people may result in joint initiatives, fresh business ideas, and a deeper understanding of market trends.

  • Flexibility and Convenience

IIM Lucknow is aware of the difficulties experienced by working adults trying to juggle their professional life with their ones and their schooling. Their Executive Programs were therefore created with flexibility in mind. The institute makes it easier for busy professionals to achieve their educational ambitions without compromising their work obligations by offering part-time and online learning choices.

  • Case-Based Learning Approach

Unlike traditional academic models, IIM Lucknow uses a case-based learning strategy, which entails evaluating real-life business scenarios and resolving challenging issues enterprises encounter. By honing your critical thinking and decision-making abilities, this strategy helps you successfully apply your theoretical knowledge to practical circumstances. You stand out as a well-rounded and competent leader because of your valuable learning experience from this strategy.

  • Alumni Network and Career Support

After graduating from IIM Lucknow, you will have access to a large alumni network that may be a valuable resource for your professional development. The alumni network is renowned for its close relationships and eagerness to help other grads. The institute also provides extensive career assistance services to aid in your successful job market navigation. IIM Lucknow is devoted to ensuring your professional progress even after you graduate from the program, including everything from career counseling to help with job placement.

  • Holistic Development

IIM Lucknow is committed to fostering both your professional development and personal improvement. The Executive Programs include exercises that improve self-awareness, emotional intelligence, and leadership skills. This all-encompassing approach guarantees that you develop into a well-rounded person equipped to meet leadership demands with empathy and resiliency.

  • State-of-the-Art Infrastructure

The expansive campus of IIM Lucknow is furnished with cutting-edge facilities, fostering an environment favorable to study and development. The institute offers all the tools required for a successful educational experience, including contemporary classrooms, well-stocked libraries, and study areas with cutting-edge technology.

  • Global Exposure and Collaborations

Selecting IIM Lucknow for your executive program allows you to collaborate and get exposure on a global scale. The institution collaborates with prestigious international universities and frequently holds guest lectures and seminars from top business executives worldwide. This exposure will expand your horizons and keep you updated on global best practices in your industry.

  • Prestigious Reputation and Brand Value

Last but not least, an IIM accreditation carries unrivaled status. The excellent levels of education and training that come with an IIM degree are recognized and valued by employers. A certificate from IIM Lucknow’s Executive Program can give you a substantial edge on the job market and advance your career to new heights.

The Final Words

The advantages of enrolling in the Executive Program at IIM Lucknow are numerous and unmatched. The prospects for development and achievement are limitless, from receiving instruction from the top teachers to experiencing life on a global scale and benefiting from the support of a robust alumni network.

Welcome to the IIM Lucknow and Imarticus Learning-created Executive Program in AI for Business, a transformational experience designed specifically for AI professionals. This innovative curriculum is designed to help you reach your full potential as a leader in this quickly changing environment.

Accept a hands-on learning environment where theoretical understanding and real-world application are smoothly woven together. As you set out on a mission for development and innovation, arm yourself with crucial machine learning and artificial intelligence knowledge. 

Take advantage of the chance to acquire critical thinking, problem-solving, teamwork, and technical proficiency abilities. Your goals may become a reality with the Executive Program in AI for Business.

So, take the plunge and enroll at IIM Lucknow to begin a transforming educational experience. This choice will certainly improve your career.

10 Things to Learn from Sales and Marketing Leaders

Posted on by Imarticus Learning

In the realm of business, sales and marketing, leaders play a pivotal role in driving success and growth. Their expertise, experience, and innovative approaches serve as a guiding light for aspiring professionals and entrepreneurs. Whether you’re looking to launch your venture, climb the corporate ladder, or simply enhance your skills, there is a wealth of knowledge to glean from these influential individuals. 

By analysing their strategies, understanding their mindset, and embracing their key principles, you can unlock valuable insights that will empower you to excel in the dynamic world of sales and marketing. 

In this article, we will explore some essential lessons that can be learned from visionary leaders and sales and marketing leadership programs, ranging from the art of persuasion to data-driven decision-making.

Top 10 Things to Learn in Sales and Marketing

Sales and marketing skillsets come with invaluable expertise and experience that can inspire and guide professionals in this field. Here are some valuable lessons that everyone in sales and marketing should be familiar with:

  • Know the buyer

The key to successful sales lies in comprehending the buyer’s needs, but it encompasses more than mere identification of the buyer. It involves recognising the specific experience the buyer desires while contemplating a purchase within your market. With a deep understanding of the experience the buyer seeks, you can surpass them effectively. 

  • Sell in a buyer-responsive manner

By comprehending the buyer, salespeople can engage in buyer-responsive selling, offering what they desire when they desire it. For instance, if a buyer requires a brief trial to evaluate a product, provide a hassle-free, user-friendly free trial that demonstrates its value within a few minutes or less.

  • Work smarter, not harder

In the world of sales, working smarter, not harder, is a key to live by. You can tap into the power of technology and leverage various apps and resources available to simplify your life. You can also optimise your daily routine by delegating mundane tasks to efficient tools and utilising them at their best.  

  • Communicate succinctly

The presentation of information holds greater significance for buyers than the information itself. A valuable guideline to follow is to communicate a broad length of information within a few words. Adhering to this rule ensures that your message remains focused, concise, and impactful. This approach lets you capture the buyer’s attention effectively, maintain clarity in your communication, and leave a memorable impression. 

  • Demonstrate subject matter expertise

Salespeople must grasp the buyer’s needs, challenges, and desires during the purchasing journey. They require in-depth knowledge of their product or service and the industry. Demonstrating subject matter expertise involves staying updated on industry developments, conducting thorough research, and staying abreast of emerging trends. By being well-versed in their field, salespeople can effectively address customer questions, provide insightful recommendations, and offer tailored solutions.

  • The art of persuasion

Learning ethical persuasion is invaluable in all aspects of life. Striking a balance between pushiness and persuasion is a skill effective leaders deeply possess and exhibit in all spheres of life. Understand client needs, showcase product value, and empower prospects to make informed decisions.

  • Become great copywriters

Becoming a skilled copywriter is another valuable asset for sales professionals. Effective copywriting allows salespeople to craft compelling messages that resonate with their target audience, elicit emotions, and drive action. By becoming great copywriters, sales professionals can create persuasive content that captures attention, establishes credibility, and boosts sales performance.

  • Be socially active with target buyers

Social media has revolutionised sales, giving birth to social selling. Engaging on platforms like Facebook, Twitter, and LinkedIn is now considered a valuable sales skill. Top salespeople leverage tactics like hosting buyer dinners to build relationships, focusing on connection rather than direct selling.

  • Personalised interactions

Buyers seek personalised messages, not generic pitches. Tailor your sales efforts by incorporating buyer-specific demographics, such as industry examples in B2B or age/gender considerations in consumer sales. Referencing recent events in their personal or professional life enhances personalisation and fosters meaningful interactions.

  • Dealing with rejection

Sales provide essential lessons on navigating rejection and cultivating resilience that extend beyond the professional realm. Letting go and mastering sales objections build psychological skills applicable to various life situations. Developing a thick skin enables handling rude responses and focusing on broader goals. Aspirants hoping to pursue leadership roles are highly suggested to hone this skill. 

Conclusion

In conclusion, mastering the above skills is crucial for sales and marketing professionals aiming to excel in their field. Understanding the buyer, leveraging technology, personalising communications, and demonstrating subject matter expertise are key components of successful sales and marketing strategies that many leaders have implemented and reaped value from. 

To further enhance your sales and marketing leadership abilities, explore specialised courses like the Sales & Marketing Leadership program offered by Imarticus. This program equips aspirants with advanced knowledge, practical skills, and industry insights to thrive in the dynamic world of sales and marketing.

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