In this technological era, the best way to reach out and engage the target audience is through online content. With the rise of social media and eCommerce platforms, digital marketing has become a determining force for the success of a business. Businesses, big and small, rely on content marketing to achieve several goals. The most common ones are lead generation, brand awareness, increasing website traffic, building brand reputation and increasing sales.
With so many benefits to offer, content marketing is taken very seriously by companies today. They either have an expert in-house department or team or outsource their digital marketing tasks to an agency that specialises in this domain. Without a proper content marketing strategy, a business cannot even imagine surviving the competition in today’s digital world. Therefore, anyone who is thinking of making a career in digital marketing is thinking right. There can be no better time to learn content marketing than today.
Content marketing as a career
A career in content marketing is very promising. There are plenty of opportunities for content marketers across different industries. For those of you who are unaware, here are some reasons to show how lucrative this career path can be for anyone.
The content marketing industry is a growing field with bright job prospects. According to a report from HubSpot, 70% of the businesses surveyed are actively investing in content marketing and 60% feel that content marketing is an essential component of their overall marketing strategy. The industry has been growing at a 16% annual growth rate since 2016 and its worth was estimated to be $412 billion by 2021.
Thus, the steadily increasing number of jobs in content marketing makes sense.
Paycheck is an important factor in choosing a career path. In the case of content marketing, you do not have to worry about that. Since digital marketing brings huge revenues to companies, the ones responsible for developing and implementing it are paid well.
As a content creator, you are always learning and getting better at your work. Since content marketers work across varied industries, they get a lot of exposure to the different aspects of businesses. They get familiar with new information each day and with experience, they become an even more valuable asset for the company.
As a content marketer, you are required to develop a wide range of skills. Some of the important skills you will learn to include:
Once you get a good hold of these skills, there are plenty of opportunities waiting for you in different areas of digital marketing.
How to learn content marketing?
The field of content marketing is very competitive. You must be fully prepared before you dive into the competition. Even if you are highly creative and have good writing skills, you need to refine your skillsets to suit the requirements of the job. This can be achieved with the help of a content marketing course. Such a course from a reputed and reliable institution can be a great stepping stone in paving a successful career in digital marketing.
A content marketing course will not just teach you the required skills but will also make you aware of what the job demands and if you’re suitable for it. Moreover, a certification in digital marketing will significantly improve your standing amongst employers and give you an advantage over other candidates.
Our expert and experienced team at Imarticus Learning has brought a Post Graduation program in Digital Marketing. Recent graduates with 0-2 years of experience and people interested in learning content marketing are welcome to apply for the course. This postgraduate course in digital marketing with placement is tailor-made to align with the practical requirements of the job. It exposes the learners to all the digital marketing concepts in a practical way. It equips them with job-ready skills to prepare them from start to end.
The program is designed to meet the skill gap in the Digital Marketing industry. We have collaborated with big brands such as TATA Motors, Cadbury and HUL to allow our students to work on their case studies and get real-life experience. Our alumni work with large companies, such as Sunsilk, JWT, Publicis Groupe and many more. This speaks of the high quality of our program and how well-regarded it is in the industry.
The program is career-focused and provides the students with extensive career preparation in the form of mock interviews with industry leaders, resume-building sessions, job leads and references. All you have to do is enroll in the program and we will guide you in your journey ahead. Check out the complete details about the program on our website. You can also reach out to us through our chat support or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.