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The Winning Formula For Successful Digital Marketing in 2021

Posted on by Imarticus Learning

With the world on a partial standstill owing to the COVID-19 pandemic, companies and brands have relied extensively on digital marketing to reach their consumers. As a result, plenty of marketers have been asking the question: what is the winning formula for a successful digital marketing campaign in 2021?

Building traffic, lead generation and nurturing, and selling products on the websites – everything boils down to digital marketing. This might have led you to wonder how to learn digital marketing tips and hacks to overcome the intense competition in these pressing times. So, let’s find out how!

Kicking Off The Marketing

In order for a company to reach sales and revenue goals via digital marketing, there must be proper planning and research done before embracing a digital marketing strategy. This is since such research and planning will approximate your numbers and show you details about your market competitors. There are few things a brand can do before kick-starting its digital marketing:

  • Having a specific goal in regards to the products or services helps a company suitably allocate its resources within digital marketing by focusing on the needs.
  • Maintaining an annual marketing calendar can help keep track of the resources and also help the company use different strategies to tackle different months.
  • The synchronization of all the marketing channels within the company is important.

The Winning Formula In 2021

For any digital marketing campaign, businesses and owners have to find ways to market their products and services over competitors successfully. To get their hands on the digital marketing formula that works, businesses need to follow a few things:

  • A Simple Strategy: Establish a clear-cut strategy at the beginning of your digital marketing campaign.
  • Marketing Enhancing Branding: Nurture your brand before simply marketing the products. Just openly promoting the products will never lead to the brand or company having loyal customers. Building interest and nurturing the leads over a period of time is how digital marketing can be most effective.
  • Implementing AIDA: The Awareness, Interest, Decision, and Action (AIDA) model is a tried and tested formula that includes a simple translation for the various stages in a buyer’s journey. An exemplary implementation of the AIDA model can work wonders for digital marketing in 2021, more than a century after its inception.
  • E-mails Still Work: Even with the advent of social media, professionals with a career in digital marketing still fall back on e-mail marketing for better reach. With e-mail providing arguably the highest return on investments, an optimized e-mail marketing strategy is a prominent part of the digital marketing winning formula.
  • Embracing The Video Format: Experts tell us that videos will get more than 80% of the internet traffic in 2021. Thus, to reach and solve problems for your consumers, investing in smart and well-made videos which answer a lot of questions should be the way forward.
  • The SEO Age: Search engine optimization trends are essential for your brand. Using smart SEO tools can be effective for branding and content within digital marketing.

Apart from these, good content and the usage of local services ads (LSAs) are critical for successful digital marketing in 2021!

The demand for digital marketing is here to stay, and companies will want to take full advantage of this opportunity. While digital marketing may seem interesting, you might be wondering how to learn digital marketing? You can easily understand the hacks of digital marketing by enrolling in a digital marketing course online. Furthermore, gaining knowledge from such a digital marketing course online will help you have a successful career in digital marketing.

An Auto Driver’s Understanding of The Value of Digital Marketing!

Posted on by Imarticus Learning

When digital marketing came into existence no one really understood its actual potential until recently. But an auto driver in Chennai, Samson, had found this potential way back in 2006 when a British Pilot helped him set up his own website where people can book his services- yes, book an auto ride over the internet.

It may sound surreal but this school dropout opened a new chapter on the better understanding of online marketing out of his curious mind and sheer determination to learn something new!

Auto rides turned digital!

After getting too many foreign customers for his auto, he slowly started learning to speak English. He was also curious to find out what the internet is all about after a regular customer of his frequented an internet cafe. That curiosity changed his life. Not only did he learned more about the internet and email, but also made it to use later by opening his own website.

He was already getting a lot of customers by word and recommendations but opening the website opened up new opportunities where people can easily book a ride way ahead and even over an email to enjoy the city while they visit.

Tuktastic- his website, now provides auto ride booking, suggestions, and information regarding the city of Chennai, actual feedback from his customers, a picture gallery, and much more. It couldn’t get any more professional than that.

If he can, so can all

Contradictory to the common notion that Information Technology is tough to understand, the fact is, its applications are user-friendly and quite usable by all. This friendliness is what helped Samson to expand his business.

best digital marketing courses in IndiaKnowingly or unknowingly, Samson’s efforts helped many others to get into this online marketing business to help improve their efforts and find success.

Nowadays, there are several platforms that help start an online business or expand a business online without much effort. Most of the background work on the technology end would already be done for them.

The new-age marketing strategy

The advancement in technology where people started carrying every useful device in their purse or pocket, opened up new ways of marketing that have a better reach than the posters and ads on the television. Since a majority of the population are constantly online through their smartphones, reaching them by email or websites is just a piece of cake.

This is exactly what Samson realized and utilized to make progress with his business. He expanded his business alright, but he also started making money through ads and banners running on his websites. This move proved t be useful for him as well as for other startups who could not find the revenue to pay fr the high-rated ads on TV. Online marketing has helped him improve his business and increase his income by staying right where he is.

Inspiration for others!

Inspired by Samson, now there are several other auto drivers who have improved their business through the help of technology. Some have started using apps of their own to attract customers and others simply added new technology in their rides to improve the trips convenient for the customers.

If you happened to find auto rides that offer free WiFi and an Ipad or tablet for the customer’s entertainment, don’t be surprised. The technological improvement in the autorickshaws and automobile industry, in general, should be eye-opening for all who want to do something to improve their business.

Wrapping Up

In order to be successful with online marketing, you need to understand the dynamics of the market and get a clear picture of what you want to achieve. Once you have these basic facts, it is just a matter of finding the right partner to host your website and move forward to start a new chapter with the business or ventures.

What are the must have certifications for a Digital Marketer?

Posted on by Imarticus Learning

To make a successful career in Digital Marketing, you need to have the proper certifications. Be sure that your resume includes an official degree in Marketing or Business Management and certificates for digital marketing programs like Google Analytics Certification or HubSpot certification.

best digital marketing courses in IndiaWhat are the essential things to be a good Digital Marketer? Let’s say we’re talking about me because I’m certified and educated on what needs to happen if someone wants their company website ranking well online (I am from SEO Agency).

best digital marketing certification courses in IndiaThe first thing people are going ask themselves before deciding whether this person deserves my money would be, “Do they know how can make us more profitable?”.

If you want to make your career in digital marketing, you can get a certification in digital marketing. Many institutes provide digital marketing courses online. Below are the lists of topics that most institutes cover when you go for a digital marketing course online.

  1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a term used to describe the process of making your website search-engine friendly. This means that it will rank higher in Google’s search results for specific keywords and phrases, so more people can find you through their searches.

  1. Content Marketing

Content marketing is a strategy that allows you to earn interest from the content your company produces on social media. By creating blog posts, infographics, and other forms of visual communication for people interested in what you have to say about a specific topic or product set, businesses worldwide can grow their following and brand recognition with little money spent by way of advertising.

  1. Social Media Marketing

In this day and age, social media marketing is an integral part of any business strategy. There are many different ways to use these outlets for promotion–from paid ads on sites like Facebook or Twitter to free content such as blog posts that reach a broad audience with just the click of a button.

Related Article:

https://imarticus.org/which-digital-marketing-course-would-be-helpful-for-a-relationship-manager-in-a-private-bank-new-age-banking-blog/

Digital Marketing: How Marketers use niche Digital Channels to Reach Consumers

Posted on by Imarticus Learning

The new world order of digital marketing is a place where marketers have to be agile, innovative, and strategic. It’s a place where you need to make sure that your content attracts the right people to convert into customers or clients. Those interested in this field understand what digital marketing is all about and how Digital Marketers use niche channels such as social media, search engine optimization (SEO), email marketing, and many others to reach their target audience.

For those who wonder what digital marketing is, it is important to understand that it is more than simply creating a Facebook Page & hope a customer base following you. A digital marketer needs to use niche digital channels to reach consumers engagingly.

How do Digital Marketers use Niche Digital Channels to Reach Consumers?

Digital Marketers use Niche Digital Channels to Reach Consumers by understanding what their customers need and know. They can do this through the following channels:

Inbound marketing from SEO, email marketing, social media, and blogging helps a marketer reach existing clients while generating new leads.

Outbound Marketing on paid search engines or call centers is used when there’s an immediate need for a business, such as a customer service issues or lead generation.

Broader Outreach via digital video platforms like YouTube, which reaches people who may not have been reached before due to demographics or geography (a great example of niche content).

Others include Display Ads in online publications that target audiences based on demographics and interests, so they see ads relevant to them.

Innovative strategies to leverage Niche Market:

User-Generated Content

Customers can take advantage of user-generated content to showcase merchandise without looking promotional. User-generated content is the best marketing trick to use because it works in two ways: It’s like free advertising and a chance for a business to create a connection with existing clients.

Choose Advertising Platforms Wisely

Two masters can’t be served together. For long-term success, accuracy is needed to target audiences. You need to figure out the right platform to be used for niche products. The precision of goals & the right choice will lead you to the correct path.

Partnerships

Experience fuels customer satisfaction these days. Giving customers a package, from placing an order to product delivery, is the way to keep them hooked for life. Marketing is not always a priority; businesses also need to keep costs low to accommodate expenses. The solution is to team up with experts to spread awareness & showcase USPs.

Don’t Forget Offline Marketing.

Since it is challenging to target every segment through mobile apps, mainly for niche businesses, offline mode is the way to reach out. It allows people to touch, hold, & sample clients’ products. Offline marketing tactics like business cards, pamphlets, or coupons connect your brand to customers physically.

Grow your Digital Marketing Career with Imarticus Learning:

best Digital Marketing courses in IndiaA digital marketing course online can help you to stay ahead in this fast-paced industry. Imarticus Learning offers a PG program and Prodegree in Digital marketing that prepares the students for real-industry life.

Our Digital Marketing Post Graduate course is designed to give students an extensive and detailed coverage of Digital Marketing concepts in a more practical way.

It’s the best digital marketing course as it adapts a very collaborative approach focusing on multiple capstone projects, job-ready skills & guaranteed job interviews.

The coursework is designed by industry experts and covers Big Brand case studies, Four Capstone Real Biz Projects. The programs offer 100% Job Assurance and excellent placement assistance.

For further details on business analytics courses in India, contact us through the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi Gurgaon, and Ahmedabad.

What Is Content Marketing and How It Can Help to Build a Career in Digital Marketing?

Posted on by Imarticus Learning

Content marketing is a less invasive approach to reach and interact with customers when compared to traditional marketing. Content marketing aims to attract customers by providing informative, helpful, interesting, entertaining, and engaging content.

Content marketing is a strategic business and marketing process focused on creating, distributing, and measuring valuable, consistent, and relevant content to attract & retain a defined audience and ultimately drive profitable customer action.

Wondering how to explore a career in content marketing? This blog post explains all you need to know about content marketing and the skills required to make a career and all you need to know about online digital marketing courses!

What does a content marketer do?

Content creation:

Content creation entails the creation of well-defined content for the target audience. Before creating content, it is imperative to understand what the marketer wants readers to learn. Content goes hand in hand with SEO in this new digital age.

Content distribution:

Content distribution is vital to make the right content reach the right audience through the right platform. Content distribution is generally done through forums, social media channels, Q&A sites, etc.

Measurement:

Measuring and tracking are vital aspects is important. Consistent reports & constant tracking through analytic tools are vital to conclude future actions.

Skills needed to be a Content Marketer.

Research skills:

Creating a piece of content needs a certain level of knowledge that can only be acquired through research.

Writing skills and grammar:

Writing is the essence of the content. To thrive as a content marketer, be super comfortable with words. When writing for the web, possessing exceptional grammatical skills and vocabulary is not enough. It is vital to understand the target audience and needs, content, and tone of the brand. Being comfortable with different writing styles is a prerequisite.

SEO and other technical skills:

SEO is inevitable for web-writing. Optimizing content for search engines is essential. Some vital SEO factors include keyword research skills, relevant keywords, optimizing page title, meta-description optimization, optimizing images, etc. Organizations highly appreciate technical skills.

Design and creative skills:

As a content marketer, you may work with images and visual content such as infographics, data visualization, and creating/editing videos. Thus, it is vital to have a basic knowledge of design tools.

Project and content management skills:

A content marketer is responsible for looking after several things. For common operations like maintaining an editorial calendar, keeping up with social media posts, assigning tasks, managing blog, tracking relevant metrics, etc. Knowledge of project software tools is essential.

Content marketing as a career

Content marketing is one of the hottest & fastest-growing careers in the marketing and advertising space today. Employment opportunities for content marketers have outnumbered other openings in the marketing domain. These figures are going to expand further in the coming years.

The average salary of a content marketer in India is close to INR 5,42,000 per year. The salary range varies per the individual’s experience and background and can go up to INR 11,08,000 per year. While content creation entails creativity, a great content marketer utilizes creative content in a data-driven space.

Grow with Imarticus Learning

Individuals can boost their skill set in content marketing by taking up online courses. Imarticus Learning offers digital marketing courses that prepare students for a great career in content marketing. These courses add immense credibility to your profile.

The Digital Marketing course is designed to give extensive and detailed coverage of Digital Marketing concepts practically. The programs adopt a collaborative approach focusing on multiple capstone projects, job-ready skills, and guaranteed job interviews.

For more details on Digital Marketing Course Fees, contact us through the Live Chat Support system or visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Bengaluru Hyderabad, Delhi, Gurgaon, and Ahmedabad.