Gone are the days when people preferred watching lengthy videos to pass the time and entertain themselves. Short-form video content like reels and shorts are taking over all social media platforms as they fit well in today's fast-paced life. They are bite-size entertainment that one can enjoy on the go. Knowing how to leverage the power of this popular content type can help you establish your career in digital marketing.
Let us discuss what short-form video content is and how you can leverage its power to strengthen your digital marketing strategy.
What is short video content?
Short-form video content can be defined as any video that is lesser than 60 to 90 seconds in length. They have taken over social media recently, which is why many companies have started using it as a form of brand development and marketing.
Reports suggest 85% of marketers feel that short videos grab users' attention as they save time yet keep the viewers engaged. It makes them more entertaining than long video content.
Platforms that showcase short video content
Following their easy-to-consume format, short-form video content gets more shares and views, which is why there are dedicated platforms for them. Let’s take a look at some of the most popular social media platforms that support short video content.
Instagram has a short video format called "Reels" that are 60 to 90 seconds long. Unlike stories, these do not disappear after 24 hours and stay for future viewing. It is easy creating these reels- just tap on the add button on your Instagram home screen and select the option Reels. From there, you can record fresh content or upload pre-recorded videos.
Similar videos on YouTube are called Youtube Shorts. To find them go to the bottom right corner of Youtube's Home screen. On Youtube, YouTubers often use shorts to promote their long-form content.
Instagram and Facebook Reels are quite the same. However, unlike Instagram, on Facebook, users can customise the privacy options while sharing these reels. But in terms of similarities, you get almost all the same features.
How to leverage short-form video content?
Now that you know about the popular platforms that engage in short-form video content. Let's see how you can leverage them.
Become an influencer: through brand promotions
Influencers on social media make regular posts and build their following over time. Compared to long videos, short-form videos are 2.5 times more engaging. Thus, as an influencer, you can make these short-form videos as they will help increase your profile’s reach. They are also great for building strong relationships with your audience.
To start with, posting exciting content or behind-the-scenes (BTS) can help to improve your brand story. This can also give your audience a peek into your work environment and make your business more relatable.
Become affiliate marketer
Short-form videos are leveraged by 26% of present-day marketers. Affiliate marketing helps you to monetise your content multifold. The short video on the renowned platforms already has a built-in call to action (CTA) button. This appears at the end of each video and takes the viewers directly to the product links. This program pays you based on audience engagement through your shorts.
Build your brand: to drive traffic to your website
Website traffic means more visits from your potential customers. 73% of the audience likes to watch short-form videos. Stay on trend to draw more traffic to your website. Using trending sounds can be a good trick for better reach
As per social media experts, short videos of 15 seconds have more engagement rate than others. So, keep it short. Eye-catching transitions or sounds can be used in the reels. Breaking your long-form content into small short videos is a trick that many content creators use to maintain consistency.
Earn directly through videos: platform pays you
All the popular platforms mentioned here give the option of monetisation once your short videos cross a certain number of accumulated views. While Facebook and Instagram may not avail this for every user, YouTube has this facility, no matter where you are from.
Just ensure you have a clear understanding of the community guidelines and adhere to them. It helps you avoid legal complications and get your short videos monetised without complications.
Now that you know how short-form video content can be leveraged, It is time for you to utilise it and earn through them. However, if you are still unsure how you this tool in your career in digital marketing, we have a solution!
The advanced certification in Digital Marketing and MarTech by Imarticus, in partnership with IIT Roorkee, can help you learn the fundamentals of digital marketing. Live training and curriculum designs are offered by IIT faculties. Be it social media, SEO, or affiliate marketing, experts from this premier institute offer in-demand skills under this curriculum to help you ride the giant wave of digital marketing.
So enrol today and boost your digital marketing career!