Consumers completely switched to digital mode during the COVID-19 lockdown. Digital consumption is the new norm. People have the power to choose who and what they listen to. Instead of brands talking to consumers, consumers now talk to each other about different brands. People tend to trust the advice of their peers, and this is the basis of influencer marketing.
What Is Influencer Marketing?
Influencer marketing is when companies use people with a huge online following to promote their products or services. These people are called influencers, and their followers are often interested in their recommendations. So, influencers share content about the products on their social media platforms. The mainstream media uses it frequently to build trust among consumers.
Market growth for influencer marketing platforms is projected to reach $24.1 billion by 2025 at a CAGR of 32%. Customer preference for video-based content on OTT platforms and ad blockers are driving the influencer marketing platform market.
How Influencer Marketing Benefits Brands
Collaborating with an influencer to promote products or services is just one aspect of influencer marketing. As a marketer, it is important to be different from your competition and deliver great results for your business. One way to do this is by paying attention to what customers want and need. This can help us build strong relationships with customers and drive success for the business. Read about the benefits of integrating influencer marketing into a marketing plan.
· Increase Brand Recognition.
Influencers are trusted and respected by their followers on social media. When an influencer shares content from a brand, it can introduce the brand to a community of people who might be interested in it. This can help increase the brand's recognition and visibility online. To get the best results from influencer marketing, it is important to create valuable content that helps the influencer's social media presence. This way, the business and the influencer can benefit from the collaboration.
· Up Your SEO Game.
Influencer marketing can help improve how well a brand's website and social media profiles show up in search results. This is because it can increase the number of backlinks or links from other websites to the brand's website. Search engines use backlinks to understand how popular and trustworthy a website is. By working with influencers, a brand can get more backlinks from the influencer's website, social media posts, and websites of the influencer's followers. This can make the brand's website rank higher in search results and make it more trustworthy.
· Boost Sales and the Bottom Line.
Influencer marketing doesn't always result in sales that can be directly linked to the campaign, especially when the objective of the promotion is brand awareness. Influencers create such campaigns to raise public awareness of a brand so that consumers research it before making a purchase. The fact that influencer marketing increases demand for a product contributes to its high return on investment.
Influencer marketing has proven to be an essential part of the social media marketing course. As a result, it is critical to understand the nuances of influencer marketing and maximise its effectiveness.
Features of Imarticus Learning Digital Marketing Course
A digital marketing course covers an influencer marketing module. Imarticus Learning offers Advanced Certification in Digital Marketing and MarTech designed in association with IIT Roorkee. Read the unique standards of this course to place learners in the spotlight.
· Curriculum Design.
The IIT Digital Marketing course is created by experts from the IIT faculty and industry leaders and lasts for 4.5 months. It covers a wide range of topics like social media marketing and data analytics. It teaches one how to use technology and channels like social media, email, and search to reach the target audience.
Learn SEO online and other digital marketing skills in the live sessions by IIT faculty members and analyse case studies of large businesses like Tata Motors. Get hands-on experience by working on live projects.
· Campus Immersion.
Get an opportunity to visit India's premier institute and interact with fellow learners on the IIT Roorkee campus.
Anyone can enrol for the IIT Digital Marketing Course to learn the fundamentals of digital marketing, including social media, SEO, and affiliate marketing.
Imarticus Learning: Why Choose It?
Imarticus Learning is well-known for its innovative approach to bridging the gap between academia and organisations. With over 500 trainers, including industry experts, 4000+ corporate training days, and 2800+ e-learning hours, it is set to upskill the workforce. To know more about IIT Digital Marketing Course, contact the Imarticus Learning representative now!