How to prepare yourself to scale yourself through the IIT digital marketing course

best digital marketing course

Digital marketing has developed over time in tandem with the market's dynamic shifts. No matter if it is online or offline, taking an SEO course is very advantageous to one's career and can lead to job possibilities at prestigious firms like Facebook, LinkedIn, and Instagram. 

But first, it's critical to comprehend what online training in digital marketing is and how it might help you in the long run. In this article, we are going to elucidate different ways you can benefit from taking up a digital marketing course and ways an IIT digital marketing course can help you upscale. 

What is Digital Marketing? 

Before we jump into the career prospects of a digital marketing course, we must understand what digital marketing entails. Digital marketing is a wide spectrum that consists of several branches. To put it into simple words, digital marketing is the marketing of products that takes place online. Any marketing that takes place via electronic gadgets or can be used by market specialists to convey a promotional message impacting the customer journey is digital marketing. 

Digital marketing allows you to leverage different digital platforms like SEO engines, email marketing and social media to get customers interested in products or services. Digital marketing helps you build a brand image online and provide the ultimate customer experience and bring in more customers. 

Who Is a Digital Marketer? 

A digital marketer is a marketing professional dealing with boosting brand awareness. They are also concerned with leading the generations across several digital channels leveraged by their respective company. The digital channels generally include the official company website, blogs, social media and display advertising. 

Digital marketers host diverse activities as a part of a company's digital "well-being." Their duties are both divided into primary and secondary functions. The primary roles include content marketing, social media marketing, measuring KPIs, email marketing and boosting search engine rankings. The secondary role is to collaborate with like-minded influencers and initiate optimal affiliate marketing methods by performing market campaigns. 

Prerequisites To Start a Career in Digital Marketing

best digital marketing courses in India

Digital marketing has been taking over the world by storm. If an aspirant is looking to start a career in digital marketing, then they need to be prepared with certain qualifications as well as skills to upscale themselves in the market. Let's get to know about them in detail:

Primary Skills 

If you are a candidate who is interested in taking up a digital marketing online training course, you need to upgrade your primary skills. These skills are taught free of cost on certain websites. What are they? Let's read. 

  • Being Tech Savvy: It is important to be well-versed with different tools used in digital marketing like advertisements, content marketing and social media marketing if you want to take up a course on digital marketing. You should also be well versed with the popular tools of digital marketing that enable them to understand web analytics and data visualization.
  • Knowing Search Engine Marketing and Optimisation: To become a proficient digital marketer, you need to be familiar with the concepts of Search Engine Optimisation. SEO would help you increase website visibility in Google or Yahoo or any preferred search engines. An idea of Search Engine Marketing or SEM is also required if you want to pursue a course on digital marketing.
  • Being proficient in social media marketing: According to Hootsuite, around 4.6 billion people interact on social media. The number will grow exponentially in 2023. Aspirants need to have a concrete understanding to navigate through different social media platforms and know the appropriate methods for content posting. Social marketing is a pivotal aspect categorized into advertising which is important to know if you want to pursue a digital marketing course. 

Secondary Skills 

Other than the skills mentioned above, you can even gain more ideas about digital marketing if you incorporate the below skills to upscale your career. They are: 

  • Designing, writing, and editing skills: Designing, writing and editing skills act as a plus point for someone who wants to take up digital marketing. This means that the aspirant had to possess analytical research skills to find out user experiences while working with their concerned brand.
  • Influencer Marketing: Collaborating with different types of social media influencers is another crucial job role among digital marketers. Influencers tend to make a big difference for the brand. Knowing the basics of influencer marketing as a candidate will make a company more interested to hire you.
  • Having multi-tasking and problem-solving skills: The job requires the candidates to be an expert in multi-tasking. Whether it is to run social media analytics, schedule social media posts or work on internal team problem-solving, the company would be interested to hire the candidate if they possess these skills.
  • Being Creative: Being creative is a pivotal component for a person aspiring to be a  digital marketer. The candidate has to showcase proper creative skills to the company to uplift the brand image. If you are willing to take up a digital marketing course, your creativity would take you a long way. 


The digital marketing online training courses provide you with a plethora of opportunities to excel in your career. Even if you are working professionally, a digital marketing course would act as a boon in your life. If you want to pursue the finest digital marketing course, check out Imarticus Learning's Advanced Certification in Digital Marketing and MarTech By IIT Roorkee. This IIT Digital marketing course will give your career a new height and give you a feasible career prospect. 

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