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Category: Marketing

Digital Marketing

Training-on-the-go: Marketing Blueprint for Long-Term Social Media Success

Posted on by Imarticus Learning

Building a robust presence on social media platforms is a necessity for businesses. Popular social media platforms like Facebook, Instagram, Twitter, YouTube, Snapchat, etc., continue to attract a large user base that engages and interacts with each other.

On average, global internet users spend around 2 hours and 27 minutes daily on various social media platforms. Therefore, it has become necessary for brands to set up and manage social media marketing teams with the expectation that the business can create a lasting impact on these social media platforms.

Building a career in social media marketing requires structured social media marketing training. Effective use of social media is usually part of any robust digital marketing online training or digital marketing certification course.

After having gained structured learning to use social media for business success effectively, the focus should be on developing a marketing blueprint for long-term social media success.

Here is how to focus on developing a marketing blueprint for long-term social media success: 

What is a marketing blueprint?

A marketing blueprint helps a business improve the customer experience by understanding the promises and values of the brand. All businesses must have a marketing blueprint as it helps create a roadmap or a timetable that puts across the marketing goals for the business along with the target timeline.

A marketing blueprint is also essential because it helps identify activities’ impact in achieving the brand’s marketing vision and the possible challenges that need to be tackled.

How to create a marketing blueprint for long-term social media success?

Building a marketing blueprint for long-term social media success requires a business to clearly understand the goals and what it means to be successful on social media. For one brand, it can be about the likes and followers, while another may focus on engagement or conversions from social media.

We can follow the following steps to create a marketing blueprint for long-term social media success:

Set the right goals

Setting the right goals from the very start to stay focused as the social media strategy unfolds on various platforms is critical. Digital marketers should decide on goals like engagement, follower count, conversion, etc., at the start of creating an efficient blueprint.

Establish values and promises

Once the team is clear about the goals set for the social media efforts, it is time to decide on the values and promises the brand wants to be known for. This can be an extension of the overall marketing strategy where the same values and commitments are followed on social media platforms. It will also help them decide on the brand tone and messaging on social media platforms providing an omnichannel experience to the consumers.

Focus on the target audience

As the users on social media platforms have a short attention span, it is critical to focus on the right target audience to grow the brand’s influence among the target consumers. With the right target group in focus, marketing efforts can gain good results in the early phase itself.

Build brand awareness

After identifying the target audience, it is time to grow brand awareness by building content that resonates with them. Avoid creating promotional content in this phase and build solid brand awareness.

Grow the audience

It is equally important to grow the audience as it will make more people aware of the brand and its efforts. One efficient way is by relying on monitoring and listening techniques to understand the various topics, trends, and hashtags relevant to the business and industry. With a deep understanding of how to grow the brand’s core audience, teams can set social media efforts for long-term success.

Boost engagement

After companies achieve a sizeable audience, depending on the size of the business and industry, it is time to align efforts to boost engagement within the community. Having a smaller but engaged community on social media is better than having a large following without real engagement.

Generate leads and sales

Use social media efforts to build a consistent pipeline of leads and sales for the business. Once digital marketers have created a sustained community of engaged followers, it is the right time to start pushing promotional content that helps build leads and sales for the business.

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The steps outlined above can help create a marketing blueprint for a brand’s long-term success on social media.

Our Postgraduate Program in Digital Marketing helps explain several insightful concepts and case studies.

The various modules in Imarticus Learning digital marketing certification course can help better understand how to create a lasting impact on social media and other digital platforms. The course helps provide digital marketing online training, including social media marketing training and the different facets of digital marketing, and how to use it efficiently for business success.

Training process required to become a chief marketing officer

Posted on by Imarticus Learning

Do you want to take your marketing career to the next level as a Chief Marketing Officer? Look no further! 

The training process required to become a CMO is comprehensive, challenging, and highly rewarding. You will also gain the necessary skills and knowledge to excel in this role and have the opportunity to impact an organization’s success significantly.

chief marketing officer course

The journey to becoming a CMO begins with a solid understanding of the fundamentals of marketing. This includes market research, product development, advertising, and branding. You will also need to have a strong knowledge of digital marketing and analytics and the ability to lead and manage a team.

What is a Chief Marketing Officer?

A Chief Marketing Officer (CMO) is a senior executive responsible for an organization’s overall marketing strategy and plans. They oversee the development and execution of marketing campaigns and manage all marketing-related functions, such as market research, product development, and advertising. 

The CMO works closely with other senior leaders, such as the CEO and CFO, to ensure that its marketing efforts align with its overall business objectives. They also often significantly impact revenue, customer acquisition, and retention.

As you gain experience, developing a diverse set of marketing skills is crucial. This can include digital marketing, market research, branding, and advertising expertise. Additionally, staying up to date on the latest marketing trends and technologies is essential.

Importance of formal education in marketing

Formal education in marketing is essential for several reasons. 

  • It provides a foundation of knowledge in the principles and practices of marketing. 
  • Formal education in marketing can also help with career advancement. 
  • Additionally, a degree in marketing can open up a wide range of career opportunities in the private and public sectors.
  • Furthermore, formal education in marketing provides students with the opportunity to learn from experts and gain practical experience through internships and other hands-on opportunities. 
  • This allows students to apply the knowledge they’ve gained in a real-world setting and gain valuable experience that will be valuable in their future careers.

In summary, formal education in marketing provides a solid foundation of knowledge and skills, enhances career advancement opportunities, and can open up a wide range of career opportunities. It offers the chance to learn from industry experts and gain practical experience, which helps to prepare students for the workforce.

The importance of gaining industry experience to become a chief marketing officer

Industry experience is crucial for anyone aspiring to become a chief marketing officer. It gives you a deep understanding of the inner workings of a particular industry. It allows you to develop a unique perspective and skill set that sets you apart from the competition.

Think of it this way: imagine you’re a chef trying to land a job as the head chef at a fancy restaurant. If you only have experience working in fast food joints, it’s unlikely that the restaurant’s owners would choose you over someone with experience working in high-end kitchens. The same principle applies to the marketing industry.

Having industry experience means that you know the ins and outs of your field and are familiar with the specific challenges and opportunities that it presents. This knowledge allows you to create more effective marketing strategies and campaigns and make better decisions about allocating resources.

Additionally, industry experience is a great way to connect and build a professional network. You’ll have the opportunity to work with other marketing professionals, learn from them, and collaborate with them in the future.

In short, industry experience is essential for anyone looking to become a chief marketing officer. It gives you the knowledge, skills, and connections you need to succeed in the field and sets you apart from the competition. So if you’re serious about becoming a CMO, start gaining industry experience today!

Discover Chief Marketing Officer Online Courses With Imarticus Learning

This is a cutting-edge CMO training program for aspiring Chief Marketing Officers and high-potential emerging leaders. The program provides fundamental marketing training to mid-level to senior-level marketing professionals.

Course Benefits For Learners:

  • The 10-month online CMO program, developed in partnership with Imarticus Learning, enables students to advance vertically more quickly, start international business initiatives, and achieve corporate objectives.
  • The insightful curriculum develops future business leaders’ strategic, operational, and technological leadership skills.
  • Our knowledgeable faculty incorporate a variety of viewpoints, and the IIM Raipur campus immersion fosters knowledge exchange to create powerful business solutions and valuable strategies.

 Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via the chat support system.

How CMOs Drive Growth in the Business World

Posted on by Imarticus Learning

A chief marketing officer (CMO) is a business leader who manages an organisation’s marketing initiatives. A person hired as chief marketing officer is in charge of the business’ brand management, advertising initiatives, product management, market research, marketing communications, sales, and customer support. 

Notably, a chief marketing officer has a team of well-trained marketing professionals to assist him/her. The CMO directly reports to the CEO of the company. 

This article will discuss how CMOs drive business growth and how a CMO training program can benefit you. 

Who is a CMO?

chief marketing officer course

A company’s marketing and promotional campaigns must be planned, developed, and carried out under the guidance of a chief marketing officer. They have essential roles that vary from corporate strategy to creative influence. Not to forget, they play a crucial role in a company’s growth. 

A chief marketing officer successfully markets the entire company to increase sales and produce money. This involves pricing, market research, product marketing, branding, communications, and public relations.

Further, a CMO’s role frequently encompasses customer service, sales management, product development, and new business growth. 

Also, a chief marketing officer ensures that the organisation’s message is spread through various channels and to specific audiences to achieve sales goals. To become a CMO of the future, candidates must have specific skill sets that enable them to take the company’s marketing initiatives to the next level. 

A CMO must have the following skills and qualities:

  • Versatility

A CMO ensures that anyone interested in the company’s business can obtain the necessary information. They must be well-versed in both online and offline marketing tools.

  • Industry participation

The marketing industry is undergoing rapid change. Thus, a CMO must be up-to-date on any advancement.

  • Creativity

A chief marketing officer must have the ability to think outside the box to develop fresh concepts and advance a company’s business.

  • Excellent communications abilities

A chief marketing officer must be a skilled communicator. This is because marketing requires sharing your company’s ideas with the general audience.

The job role of a CMO

The growth of a firm depends largely on the CMO. Chief Marketing Officers could have several different roles to fulfil. To oversee the business’ brand management and advertising efforts in a way that encourages growth, they must possess a specific set of abilities or personality traits. 

Some of a CMO’s most significant duties include the following:

  • Growth driver

A CMO’s key focus is to promote growth. Developing strategic decisions that enable development is particularly crucial for a CMO. This is one of the challenging aspects of the job since some marketing operations can be unexpected, particularly in the digital and social media age.

  • Marketing specialist

A CMO must be a master in all things marketing, even though he/she rarely engages in the finer details of the marketing team’s work. The CMO must be thoroughly aware of the marketing functions because he/she ultimately controls all the operations carried out by the marketing department.

  • Customer ally

A CMO also acts as the brand’s chief advocate for the customer. They ensure that all marketing initiatives work to build brand loyalty and guarantee a positive user experience.

  • Chief storyteller

Lastly, the CMO supervises the company’s creative section and its business-focused responsibilities. The marketing department’s originality should be promoted by the CMO, leading to innovative marketing approaches that will help attract and retain clients and ultimately boost sales growth.

Why are CMOs important? 

The necessity of the CMO role has increased because of technological advances in many firms in the 21st century. 

The internet, widespread use of mobile devices, analytics, artificial intelligence, and social media platforms have all made it possible to connect with customers in new ways and learn what consumers think about brands, products, and services.

Additionally, they have given consumers a new, much more prominent voice that permits them to instantly express their ideas to thousands or even millions of people.

CMOs and their teams may use these technologies to position their products, engage in intense competition, and reach and influence customers at the same rapidity and scale.

How CMOs drive growth? 

In today’s world, with the advancement of technology, the entire concept of marketing and advertising has been altered. A CMO works closely with the CEO (Chief Executive Officer), CTO (Chief Technology Officer), CFO (Chief Finance Officer) and CHRO (Chief Human Resource Officer). 

As the market changes, a CMO has to be well-versed in microeconomics and macroeconomic aspects. This allows them to make informed decisions about the company’s marketing strategy. 

CMOs are ideally situated to serve as an organisation’s cross-functional growth leaders, establishing clear associations throughout the business. A CMO can be viewed as a growth catalyst.

Conclusion 

Previously, some firms considered CMOs unnecessary. However, firms are now recognising the role’s strategic importance.

An online CMO program can help you strengthen your candidature if you see yourself as a future CMO. If you want to advance your career in marketing, then consider enrolling in Imarticus’s IIM Raipur CMO programme. The 10-month Executive Certificate Programme for Strategic Chief Marketing Officers combines live online classes and campus immersion to train aspiring CMOs and emerging leaders.

What are the crucial stages of website design

Posted on by Imarticus Learning

Introduction

Well-designed websites include great aesthetics, encompassing visuals, strong content, and easy interactions. All of this requires a lot of patience and time. It also involves thorough technicalities and planning. Every element of website design and development must work towards a defined goal. This goal can be achieved by dividing the website design into manageable phases. These crucial phases of website design vary from designer to designer, but at the core, the holistic website designing process remains the same.

best digital marketing course

Learn website design, its process, and the crucial phases involved through the following 6 steps that consider both form and function.

6 crucial stages of website design

1. Goal identification and requirement gathering

The first and most crucial step that a designer needs to take for an effective website design is to identify the goal and gather all the requirements. This must be done with collaboration and acknowledgment with clients and stakeholders. The critical questions that need to be explored at the initial stages include:

Who does the site cater to and who is the target audience?

What are the website visitors expected to find or do there?

What is the website’s primary goal or aim project: sell, inform, or amuse?

What are the technical and non-technical requirements and preferences?

Is the website for a wider branding strategy or the website needs to convey a brand’s core message?

How does the website need to be different from that competitor’s site?

If all of these questions aren’t answered in the initial stage, the whole website designing project moves in the wrong direction!

2. Creating workflows, sitemaps, and wireframes

Once the relevant information is gathered and the client gives a green signal, the process of workflow can start. Workflows are diagrams, brief information, and other details a designer is about to include on the website.

Then comes the sitemap which is the blueprint and the foundation of a well-designed website. Sitemap assembles the website’s information architecture and links the different pages with different content elements.

The next step is to get design inspiration and build a wireframe. Wireframes help in providing a framework or background for storing the website’s content and visual essentials. Wireframes also help in identifying and addressing the gaps and challenges related to the sitemap. Wireframes play a pivotal role in guiding the look of the final website.

3. Producing engaging and excellent content

After the website’s framework, now is the time to focus on written content. Content serves two major goals: It drives action and engagement and boosts SEO.  Intriguing, short, and catchy content keeps the visitors engaged. Conversely, dull, long, or boring content will drive them away!

Furthermore, the content can be enhanced for better SEO with tags, keywords, headings, and sub-headings. Moreover, easy and well-written content is picked up faster by search engines. To learn SEO is, therefore, imperative to build and promote any website.

4. Crafting visual element mockups

After content, it is time for adding visual elements to create an effective website. Designers will now showcase the mockup look of the UI. This is the stage that defines the visual look and appeal of the website. From near-precise placement, font size, the colour of content and other elements will be overviewed by the clients.

It is the visual content that increases engagement, clicks, and revenue. People want to see more pictures and images on the website which makes their understanding easier. Therefore, these days the best Digital Marketing Certification Courses focus on visual elements more as they learn website design. This stage gives all web designers a chance to show their skills and creativity.

5. Testing time

If you are all set with content and graphic, it’s time to run tests. This is one of the routine parts of website designing and development. Thorough checking and testing of each page and link is a must. Other things to include in the testing are spell-checking, scripts, website speed, multiple-screen tests, and cross-browser compatibility. Web designers are also expected to ensure that the coding is correct and it follows the present web development standards. The usage of code validators saves a designer from presenting the broken site to their clients and the World Wide Web!

6. The Launch

The favourite stage of the website design process is to launch the website. However, seasoned designers know that this step is still the final one and some elements would still need fixing. Yes! Web designing is an ongoing process. It continuously needs maintenance, user testing, monitoring analytics, content and features, and revision and refining of the brand’s message. Some elements always need to be changed which makes the website look updated and productive.

In a nutshell

Designing a perfect website is difficult and it cannot be done without technical knowledge or learning. However, if you know the basic concepts, you can follow the above-mentioned steps to design and develop an entire website. These steps will also help in designing a strategic website that will attract visitors and keep them engaged.

Here at Imarticus Learning, we offer the best Digital Marketing Certification Course with IIT Roorkee. The courses help you learn website design and assist you to learn SEO too. These learnings will help you in career growth and advancement.

What is the impact of advance consumer research on businesses?

Posted on by Imarticus Learning

Advanced consumer research is becoming increasingly important for companies looking to stay competitive in today’s fast-paced market.

The global market research service industry is projected to experience significant growth in the coming years. According to a study, its market value in 2021 was estimated to be US $75.66 billion. However, by 2025, it is forecasted to reach US $90.79 billion, indicating a CAGR of 4.7%.

digital marketing course

In this article, we will explore the impacts of advanced consumer research on businesses. Before that, have a glance over the methods of conducting consumer research.

There are several ways businesses can conduct advanced consumer research, including:

1. Surveys.

2. Focus groups.

3. In-depth interviews.

4. Ethnography.

5. Online monitoring and tracking.

6. A/B testing.

Choosing a method depends on the research question, budget, and time available. Businesses can also use a mix of methods to gain a better understanding of their target market.

Impacts of Advance Consumer Research on Businesses

The impacts of advanced consumer research on businesses can be significant, with companies gaining a deeper understanding of their target market. Understanding impacts helps them to make product development, marketing strategies, and overall business decisions.

Understanding Consumer Needs and Behaviours

The most important impact of advanced consumer research is the ability to gain insights into:

o What consumers want.

o How they make purchasing decisions.

o What motivates consumer behavior?

With the help of research tools, businesses can learn more about their target audience. They can better understand their preferences, habits, and pain points.

This information can help businesses make better decisions about:

o Product development.

o Pricing.

o Marketing.

o Customer satisfaction and retention.

Improving Product Development

Consumer research can also play a crucial role in the product development process. By gathering feedback from potential customers, businesses can identify areas of improvement in existing products. They can gain insight into what new features or products customers might like.

Businesses can use the information to design products that better meet the target market’s needs. The change in approach will increase the chances of the product’s success in the market.

Optimising Marketing Strategies

Advanced consumer research can also help businesses identify the most effective ways to reach and engage their target audience. By researching consumer preferences and behavior, businesses can determine which marketing channels are most likely to be effective. This includes channels such as social media, email, or paid advertising.

Optimizing business marketing strategies can reach the right audience with the right message at the right time.

Making Data-driven Decisions

Consumer research data can be used to make informed decisions, from product pricing and distribution to advertising and branding. By analyzing consumer preferences and purchasing habits, businesses can make data-driven decisions that are more likely to be successful. This can help businesses stay ahead of the competition and improve their profitability.

Adapting to Changing Market Trends

The market trends are ever-changing, and businesses that can adapt to these changes are more likely to succeed. Regular consumer research allows businesses to stay updated on shifting consumer preferences and market conditions.

It helps businesses identify new opportunities and threats timely. Also, it enables them to take action to stay ahead of the competition.

Ethical considerations

Businesses should conduct research responsibly and ethically. They should ensure that research data is collected and used in a way that respects consumer privacy and autonomy. They should also ensure that they are transparent about the research they conduct. They must also tell how they will use the collected data.

Advanced consumer research provides valuable insights that help develop effective marketing strategies. Hence, it plays a crucial role in the success of the Chief Marketing Officer’s (CMO) marketing efforts.

Executives must demonstrate the necessary skills and experience to become Strategic Chief Marketing Officers. Read on how to take your marketing career to the next level.

Best CMO Course for Professionals

The IIM Raipur CMO Program is offered online in collaboration with Imarticus Learning. Key features of the program are as follows:

o Help participants improve their skills in research, strategy, and technology.

o Live online lectures with leading academicians at IIM Raipur.

o Masterclass sessions by CMOs.

o Wharton interactive simulations for hands-on experience.

o Access to a network of distinguished IIM Raipur executive alumni.

Why select Imarticus Learning?

Advanced consumer research is integral to a CMO’s success journey and, ultimately, a business. IIM Raipur, Executive Certificate Programme for Strategic Chief Marketing Officers, is for people who want to become CMO or are already in leadership positions in marketing.

Imarticus Learning is an ed-tech that upskills people in industries such as banking, finance, data science, new technology, and digital marketing. We have been doing this for ten years. Request a callback or say hi on WhatsApp and connect to learn more about our courses.

Does your digital marketing online training teach you these top skills?

Posted on by Imarticus Learning

Digital marketing is a field that is growing quickly. It is expected to become even bigger in the next few years, reaching a value of around $807 billion. However, there is not a clear set of courses or training programs that teach all the skills needed for a job in digital marketing. Some people try to get certified through online courses, but there are so many different options that it can be hard to choose the best one. Here are some of the key skills that every digital marketing online training should teach.

Top Skills Every Digital Marketing Online Training Should Teach

SEO and SEM Skills

digital marketing course

Digital marketing uses search engine optimization (SEO), so professionals should know about it. Even if someone else on the team handles the technical work, the whole team needs to have a basic understanding of SEO and content optimization. An SEO course is an important part of digital marketing education. By combining SEO skills with search engine marketing (SEM), you can improve your digital marketing strategy.

Video Marketing

People like watching videos on the internet, especially on social media. Studies show that 8 out of 10 people have bought something after watching a video about it. Video marketing is effective because it is personal and engaging. Customers trust a company more when they see someone representing the brand in a video. Videos can be used on many different platforms, like Instagram Reels, TikTok, and YouTube Shorts.

Content Marketing

Content is important in digital marketing and content marketing will always be a part of it. To get people interested and to make them take action, marketers need to create high-quality content that can be easily found online. This content can be in different formats, like social media posts, emails, websites, blogs, e-books, and videos. It’s important to have a plan for creating content and to know how to use different formats to reach the target audience.

Social Media Marketing

Social media is a platform where people talk and discuss things. Digital marketers can use it to reach their target audience with relevant messages. Each social media platform has a special way of organising content and allowing companies to target specific audiences and get detailed statistics. Some tools, like paid promotion, sponsored posts, hashtags, and business groups, can help brands establish an online presence.

Marketing Automation

Marketing automation is the use of software to automate marketing tasks and processes. It can help businesses save time and improve efficiency by automating tasks such as email marketing, social media posting, and ad management. With marketing automation, businesses can set up automated campaigns that trigger based on certain conditions, such as the completion of a form on a website or the receipt of an email.

Data Analytics

Data analytics is the practice of collecting and analysing data from online interactions with customers. It helps us make better decisions for our digital marketing campaigns. We can use tools like Google Analytics to track and report on our data. The challenge is figuring out how to use the data to understand customer behaviour and create strategies that will increase traffic and conversions.

Features of Digital Marketing Online Training at Imarticus Learning

·          Industry Council Approval: The digital marketing program was designed with input from experts in the industry.

·         Curriculum: The program covers all aspects of digital marketing, including search, social media, content, performance, email, analytics, and online reputation management. It also includes media planning and buying. The program lasts 228 hours and includes hands-on projects and in-depth instruction.

·         Pedagogy: The program includes case studies that give students a look at how big companies use marketing to maintain their competitive advantage. The program has worked with companies like Tata Motors and Cadbury to understand their marketing processes.

·         Simulation: Students will work on a simulation adventure to practice their marketing skills in a real-world setting. They will learn about SEO, social media, paid advertising, and online reputation management.

·         Live Projects: Students will work on real websites to address the marketing concerns of active businesses for their capstone project. This will allow them to act as digital marketing experts and solve real-world problems.

Why Choose Imarticus Learning?

Imarticus Learning is a company that teaches people skills for different industries, including banking and finance, data science and analytics, technology, and digital marketing. They offer digital marketing online training that is open to people who have graduated within the past two years and want to work in marketing.

After completing this course, students will get a certificate that shows they have learned job-relevant skills in digital marketing. This digital marketing certification course can help them get ahead in their field.

If you are interested in learning more about Imarticus Learning’s digital marketing training, you can contact them for more information.

IIM Raipur CMO Program : Key Highlights and its features

Posted on by Imarticus Learning

The IIM Raipur CMO program is made to balance the learners’ work commitments with the responsibilities of a strategic CMO role.

Who exactly is a CMO?

chief marketing officer course

A Chief Marketing Officer (CMO) is a top leader who manages the overall marketing efforts of a company.

The primary responsibilities of the CMO are to:

Build and maintain the company’s brand.

Develop and execute marketing campaigns.

Convert marketing insights into sales.

Analyse data and measure the effectiveness of marketing efforts.

If you want to build a career in marketing, read about the skills a CMO must have.

Skills Required to Become a CMO

To become a CMO, you need a blend of education and experience in marketing, business, and management.

Some of the skills that are generally required to become a CMO include the following:

Leadership skills

Responsible for leading cross-functional teams. You have to make strategic decisions that affect the entire company.

Marketing expertise

You must hold a deep knowledge of marketing concepts, techniques, and best practices.

Business acumen

Show a strong understanding of the business environment. You should be able to make strategic decisions that align with the company’s goals.

Communication skills

You must be able to communicate with customers, employees, and stakeholders at all levels of the company.

Analytical skills

Have the ability to analyse data. You should be able to use it to make informed decisions about marketing strategy.

Technology savvy

Today’s world is highly digitalised. You should have the skills to navigate through the digital landscape. You should be able to leverage technology for efficient marketing campaigns.

Innovative mindset

You should be able to think out of the box. You must come up with innovative solutions to complex problems.

Networking skills

You should have a good network and relationship with industry leaders, vendors, and customers.

Adaptability

You should be able to adjust to changes in the market and adapt strategies accordingly.

How to become a CMO?

Here are some steps you can take to become a CMO:

Get a strong education in marketing, business, or a related field.

Gain experience in various areas of marketing such as product management and pricing.

Build leadership and management skills.

Network and stay up to date on industry trends.

Improve your skills at regular intervals. Pursue professional growth opportunities such as online courses and workshops.

Seek out prospects at the workplace to take on more responsibilities.

Find a mentor with CMO experience.

Be persistent and keep pushing forward.

Best CMO program to Take the Next Step

The Postgraduate Certificate Program for CMO is a marketing program by IIM Raipur. The key features of the program are as follows:

Curriculum

The New-Age CMO Training Program is 150 hours, and 10 months long.

Offers insight into the current management challenges faced by CMOs in today’s business environment.

It can be accessed through live online lectures with leading academicians at IIM Raipur.

The program curriculum is designed to lay a solid foundation to:

Understand the consumers.

Devise successful marketing strategies.

Implement business decisions.

Execute business master plans.

Pedagogy

It includes a mix of case studies, projects, and live online sessions.

Masterclass sessions by CMOs provide real-world insights into the concepts covered.

Simulations conducted by Wharton Interactive offer an excellent learning experience.

Certification and alumni status

Upon completing the program, learners will earn an industry-approved certificate.

Learners will gain access to a network of eminent IIM Raipur executive alumni and the official alumni portal.

They will be able to join the closest city chapter and participate in most on and off-campus events.

Eligibility

The minimum education qualification required is an undergraduate degree, with a minimum average of 50% marks.

Marketing, business professionals with more than five years of experience, willing to learn more about marketing.

Admission process

It is an invite-only program with rolling admissions.

The rigorous selection process is based on a resume and statement of purpose review.

Closing note

The IIM Raipur CMO program is a unique opportunity for professionals looking to take their marketing careers to the next level. The program focuses on providing a comprehensive understanding of marketing. It offers hands-on experience and access to a network of industry leaders. It equips learners with the skills and knowledge needed for a successful career as a CMO.

Imarticus Learning is a leading ed-tech platform aiming to fill the skill gap. It focuses on providing learners with programs that prepare them for the future.

Enrol now in the online CMO program to enhance your professional profile and gain real-world insights. Contact our representative here to learn more about IIM Raipur Marketing Courses

What are key highlights of the digital marketing course in Roorkee

Posted on by Imarticus Learning

Introduction

In today’s REEL world, everyone desires a solid digital media presence. With approximately 1.5 billion users, social media is a vast market to target. Moreover, with an estimated to hit 786.2 billion dollars by 2026, digital marketing is a booming industry. Therefore, having digital marketing online training is more than the need today! Especially when almost 55% of the customers use social media to research.

However, choosing the correct institute is extremely important. After all, it will help to excel in digital marketing. So, here are a few boxes to tick while finalizing digital marketing online training institute –

1. Has a brand reputation in the market.

2. Has industry experts and professionals as course faculty.

3. Focus more on practical aspects of digital marketing.

4. Train all the students according to the latest trends.

5. Offers comprehensive learning in the decided time frame.

6. Provides internship and placement assistance.

7. Certification upon completion of the digital marketing online training course.

Ticking all the boxes, IIT Roorkee, in collaboration with Imarticus Learning, is offering Advanced Certification In Digital Marketing And MarTech. This advanced digital marketing course in Roorkee aims to provide complete learning about digital marketing and MarTech in just 4.5 months. Divided into 12 modules, this digital marketing course can surely provide a kick boost to the career of students.

Key Highlights of the Digital Marketing Course in Roorkee

1. Industry-Specific Training

The focus of the digital marketing course in Roorkee is to impart job-relevant skills. This course offers knowledge about the latest tools and techniques. Apart from that, it also gives an understanding of emerging trends and algorithms.

This course by IIT Roorkee offers industry-specific training through practical sessions. It provides education through case studies. The industry-specific training will make students more job ready. Moreover, it will also help students to explore unlimited possibilities of digital marketing.

2. Certification from IIT Roorkee

The digital marketing course in Roorkee provides advanced certification in digital marketing and MarTech. Digital marketing is a flourishing industry. A certification from a renowned institute will increase the market value. This certification will make students suitable candidates for job interviews.

Moreover, it will upgrade professional credentials. Hence, it would increase the chances of landing at a better company.

3. Mentored by IIT experts

best digital marketing courses in India

Receive online digital marketing training from IIT and other industry experts across the country. This digital marketing course in Roorkee makes students participate in various live sessions and online discussions. It helps to widen the horizons.

Also, students can receive guidance from highly skilled mentors. These mentors will guide and assist throughout the program.

4. Learning Edge curriculum

The course boasts a tailor-made curriculum. This curriculum is designed specifically keeping in the changing trends. Hence, this learning edge curriculum will equip the students with many in-demand skills. So, this email marketing course and digital marketing course in Roorkee are pretty valuable.

The curriculum has twelve intensive modules to cover everything in detail. Some of these modules are –

1. Understanding Digital Customer

2. Search Engine Marketing

3. Content Marketing

4. Email and other types of marketing

5. Analytics

6. Strategy and Planning

This ensures a deep and practical understanding of the subject. Moreover, the course extensively covers its practical application.

5. Extensive Career support

The course also offers assistance in training and placements. The digital marketing course’s ultimate goal is to meet students’ career goals. It is ensured through career services.

The course includes career-building services like resume building, profile enhancement and interview prep. With resume-building services, students can redesign their resumes while highlighting their strengths. Through profile enhancement services, students can build a robust portfolio to be more noticeable. Furthermore, the course also provides training to prepare for job interviews. Thus, it will help in acing the ultimate goal of gaining employment.

6. Focus on Practical Aspects

The course focuses on integrating practical and theoretical aspects of digital marketing. The learning module comprises case studies. These case studies give an outlook on marketing strategies adopted by large brands. So, it gives a fair idea about the industry. Moreover, it also gives a deep and broad understanding of the decision-making process adopted by the companies and its impact.

Final Words

Digital Marketing course in Roorkee is one of the best courses to enrol into. This premium course is worth every penny with specific advantages like industry-specific modules, extensive career support, mentorship by industry experts, and certification from a renowned institute! So, enrol today and join training now!

How online CMO program is beneficial for the emerging CMOs

Posted on by Imarticus Learning

The Chief Marketing Officer (CMO) role has become increasingly important in today’s digital age. As technology evolves and consumers become more connected, companies are turning to CMOs to help them navigate the ever-changing digital marketing landscape. 

However, becoming a CMO can be challenging, and many professionals are looking for ways to gain the knowledge they need to succeed in this role. One way to do this is through an online CMO program. 

This post will explore the benefits of an online CMO program for emerging CMOs and how it can help them take their career to the next level. From learning the latest digital marketing strategies to networking with other professionals, an online CMO program can provide a wealth of opportunities for those looking to advance in the marketing field.

Benefits of an online CMO program

An online CMO program can offer several benefits for emerging CMOs, including:

  • Convenience: One of the significant benefits of an online CMO program is its convenience. Online classes allow you to learn at your own pace and schedule. This means you can fit your education around your work and personal life without sacrificing one for the other.
  • Flexibility: An online CMO program also offers a high level of flexibility. You can learn anywhere, whether at home, in the office, or on the go. This means you can take your classes and complete coursework at the best time.
  • Access to the latest information and techniques: CMO program will provide you with digital marketing news and techniques. This will help you stay up-to-date with the latest trends and strategies and give you an edge in the competitive marketing industry.
  • Networking opportunities: This program will also allow you to network with other professionals in the field. You can connect with other CMOs and marketing experts, which can be invaluable in career advancement and professional development.
  • Cost-effective: CMO program can also be a cost-effective way to advance your career. It is often more affordable than traditional in-person programs, and you can save money on transportation and other expenses associated with attending classes in person.
  • Career Advancement: An online CMO program can also be an excellent way to advance your career. You will gain the necessary knowledge and skills you need to be a successful CMO, and you will be able to demonstrate your commitment to learning and professional development to potential employers.

An online CMO program is an excellent way for emerging CMOs to gain the skills and knowledge they need to succeed in the digital marketing industry. The convenience, flexibility, and cost-effectiveness it offers make it an ideal choice for professionals looking to take their careers to the next level.

How can an online CMO program help emerging CMOs?

The CMO role has evolved over the past decade. More companies are hiring someone to fill this role full-time, but the title has changed from Chief Marketing Officer to Chief Marketing and Revenue Officer or some variation. In other cases, one person in charge of marketing may be responsible for all aspects of marketing across the organization.

Regardless of your thoughts, there is more demand for a full-time CMO than ever. The reason is that the role has become more complex and nuanced than it was just a few years ago.

As an emerging brand marketer, you may not yet be sure what you want out of your job — but if you want to get there faster and work with more people on your team than ever, then an online CMO program could help make that happen!

By leveraging an online CMO program, applicants can fast-track their careers in a manner that suits their working style. They can also gain access to a learning platform to develop skills, strategies, and insights for creating successful digital promotions for businesses. The right online CMO program can help you become a strategic chief marketing officer.

Discover Chief Marketing Officer Online Courses With Imarticus Learning

This is a cutting-edge CMO training program for aspiring Chief Marketing Officers and high-potential emerging leaders. The program provides fundamental marketing training to mid-level to senior-level marketing professionals.

Course Benefits For Learners:

  • The IIM marketing courses, developed in partnership with Imarticus Learning, enable students to advance vertically more quickly, start international business initiatives, and achieve corporate objectives.
  • The insightful curriculum develops future business leaders’ strategic, operational, and technological leadership skills.
  • Our knowledgeable faculty incorporate a variety of viewpoints, and the IIM Raipur campus immersion fosters knowledge exchange to create powerful business solutions and valuable strategies.

What is paid media and why is it important for any business

Posted on by Imarticus Learning

Building a successful brand requires massive media exposure so that consumers can take note and build a recall factor. An average consumer attention span has reached a new low of 8 seconds in recent years, down from 12 seconds in the year 2000. As a result, businesses need to use all available media vehicles to gain exposure for a brand.

Broadly, there are three types of media vehicles at the disposal of any business. These can be classified as owned, earned, and paid. As the name suggests, owned media are platforms like websites, social media pages, etc while earned media is the social media mentions, media coverage, reviews, influencer shoutouts, and other appearances a business can generate. Most importantly, paid media is the media option where a business is expected to pay for placing an advertisement in front of the consumer. Options like search ads, display ads, and branded content are the commonly used vehicles to gain exposure through paid media.

Here is all you need to know about paid media and why it is important for any business:

What is Paid Media?

Paid media is the external marketing effort a business needs to make with mediums like pay-per-click advertising, display ads, and branded content. Paid media can play an important role in driving growth for a business and awareness for a brand.

digital marketing course

Based on the end objective of the marketing strategy, a business can craft a paid media strategy to increase the media exposure a brand receives. As compared to other mediums like owned and earned media, the growth in exposure using paid media is phenomenal and is dependent on the budgetary commitment a business can make.

Benefits of Paid Media

As paid media can generate the required buzz and results for a business, it is increasingly preferred by businesses that are looking for growth. Here are the key benefits of paid media:

Better exposure

A business can generate better exposure by opting for paid media options. As we can reach more audiences, it has the potential to grow the reach of a business exponentially. Paid media helps a business reach consumers which were otherwise out of reach with organic methods.

Better engagement

Paid media provides an opportunity to target users in a specific segment like geography, gender, age group, etc. We can expect better engagement with the right paid media strategy in place.

Increased brand recall

Paid media provides a chance to get consumer attention across various platforms. With an increased brand recall, we have the opportunity to drive business growth and emerge as a strong brand in the market.

Increased traffic

Paid media has the potential to drive traffic and lead count for a business. Any organization that is looking to grow its traffic and sales need to include paid media in the media mix.

Importance of Paid Media for a Business

Paid media is important for a business for several important reasons. Here are key reasons why paid media holds a lot of importance for a business:

Reducing attention span

Customers are surrounded by a lot of brands. At the same time, the reduced attention span due to the emergence of several new platforms is not making life easier either for a marketer. As a result, paid media helps a business to get in front of the customer repeatedly.

Increased competition

Competition across product or service categories is increasing every day. As a result, it has become important for a business to use all possible options to gain customer attention. Building a paid media strategy helps a business get more customer attention and build a successful business.

Better control over the content

Building a narrative and maintaining it throughout the journey of an organization is important. Paid media strategy gives more control over the content that is going out in the market. We can maintain the narrative and build a positive perception of the brand with paid media.

Limited organic reach

Organic mediums have faced reduced reach in recent years. Be it Instagram posts or YouTube videos, brands are struggling to get attention using a purely organic strategy. As a result, it has become important to put in place a paid media strategy that can help to increase the overall reach of a business.

Post-Graduation Program in Digital Marketing from Imarticus Learning

The Digital Marketing Certification Course from Imarticus Learning teaches us about paid media and other facets related to digital marketing. The digital marketing online training helps us learn job-relevant skills and gain placement opportunities along with an industry certification. This SEO course from Imarticus Learning covers building a holistic media strategy for a business including owned, earned, and paid mediums. The curriculum is designed to help us build a successful career in digital marketing. Click here to know more.