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5 best examples that define affiliate marketing

Posted on March 23, 2023April 6, 2024 by Imarticus Learning

Do you know what affiliate marketing is?

Affiliate marketing is a type of marketing where you sell someone else’s product online to make money. You get a commission when a customer buys a product based on your recommendation. This helps the product creators to increase their sales. Affiliate marketing helps you to earn without being involved in the creation process or creating something.

With the increase in the quantum of online shopping in recent times, affiliate marketing has risen above simple social media or content marketing. Many companies engaged in affiliate marketing have gained the status of a brand. Let’s look at the 5 best examples that define affiliate marketing.

Best examples of affiliate marketing

Amazon

Amazon is one of the best examples of affiliate marketing becoming a brand. The program of Amazon has gone through many stages of evolution and is currently known as the Amazon associate program.

There are various reasons why the affiliate marketing strategy of Amazon worked so well.

One of the reasons is that it provides millions of products for promotion. It allows the affiliates to select the product that matches their taste. It creates a flexible program for the affiliates to work in their way while staying with the brand.

Second, Amazon is an established and credible name in affiliate marketing. This makes it easier to discuss deals with affiliates.

Amazon uses various linking tools to ensure that the information about products reaches bigger platforms. It is available for individual bloggers, large websites and social media influencers.

Amazon has an “amazon associate program”, that it uses to aid content creators, bloggers and publishers to monetise their traffic. They can share products on Amazon with their audience using customisable linking tools. When a customer makes a purchase or signs up for a free trial program, the affiliate gets the commission.

Airbnb

Airbnb has defined how rentals for vacations work in many countries. It changes the staycations with the help of its affiliate program and emerged as one of the biggest names in the tourism industry. There are reasons why it stands out.

The Airbnb associate program enables affiliates with several audiences to monetise the promotion of travelling or hosting on the website.

They provide unique referral links that lead to stays, experiences and hosting pages on Airbnb.

Airbnb has also come up with the idea of creating landing pages where the affiliates can share their experience of stays on Airbnb’s exclusive page.

Airbnb designed two portions of the associate program, one for referring hosts and another for guests. This allows for the creation of closely targeted messages.

The affiliates also get access to promote 4 million+ properties around the globe.

Skillshare

As the demand for skills has increased, Skillshare came up with the idea of creating an affiliate program for its online courses. Let’s jump into why it works:

Affiliates associated with the brand earn up to 40% commission for every new customer. They get the opportunity to monetise free trial signup and paid subscriptions.

Affiliates receive a unique tracking link that they can share on their social media pages, websites or blog. It gives them flexibility on how to work around the promotion. They can also choose the courses they want to promote.

The affiliates are paid on monthly basis, which makes it a very reliable program.

Flipkart

Flipkart is another example of how affiliate marketing can change a company into a brand. It is successful because:

It provides referral links to the associates that help them to monetise the sales made on the platform.

An additional feature of the associate program is that it provides real-time reports and insights into performance.

There is no signup amount that the affiliates need to pay.

BigRock affiliate

A big name in domain registration and web hosting, BigRock has used all the tricks to create a great affiliate program like:

It tracks the URL to track and give rewards for each sale to the affiliate.

It provides a unique cookie that remains active for up to 60 days and boosts marketing efforts.

The commissions for the affiliates can reach up to 30%.

Learn affiliate marketing with Imarticus Learning

Imarticus Learning brings 228-hour Digital Marketing Course with Placement for graduates with 0-2 years of experience.

You can learn from case studies of brands like Cadbury, Tata Motors, Hindustan Unilever Limited and more.

The curriculum includes:

Digital Marketing

SEO

Content marketing

Social media marketing

Paid media marketing

Media planning and buying

E-commerce and email marketing

Affiliate marketing

Analytics

ORM

Capstone projects

Why choose us?

Imarticus’s PGP in Digital marketing course does not just help with your Career in Digital Marketing, but it also provides 100% job assurance. Along with this, you get industry certification and conquer the skill gap. We also assist learners with resume building, mock interviews and reference making.

Our alumni work at

Ogilvy & Mather India

Sunsilk

Publicis Group

DDB mudra group

JWT

To know more about eligibility, admission procedure and fees, click here.

The stages involved in understanding the consumer journey

Posted on March 22, 2023April 6, 2024 by Imarticus Learning

Understanding the consumer journey is a critical aspect of marketing that allows businesses to create effective strategies to attract and retain customers. By understanding how consumers become aware of a product or service, evaluate options, make decisions, and evaluate their experience, businesses can create marketing strategies that attract their target audience and drive business growth.

The following are the stages involved in understanding the consumer journey:

Awareness Stage: At this stage, consumers become aware of a particular product or service. This stage is crucial as it sets the foundation for the consumer journey. Understanding how consumers become aware of your product or service is critical to creating a successful marketing strategy.

Consideration Stage: After becoming aware of a product or service, consumers move to the consideration stage, evaluating available options. Understanding what factors consumers consider in their evaluation process is crucial in creating an effective marketing strategy.

Decision Stage: Consumers purchase a product or service at this stage. Understanding what factors influence decision-making is crucial in creating effective marketing strategies that drive conversions.

Post-purchase Stage: Consumers use this stage to assess their experience after purchasing a product or service. Understanding how consumers evaluate their experience and what factors influence their evaluation is crucial in creating effective retention strategies.

Loyalty Stage: Consumers become loyal to a particular brand or product at this stage. Understanding what factors influence consumer loyalty and how to create a loyal customer base is crucial to creating a sustainable business model.

Advocacy Stage: Finally, consumers move to the advocacy stage, where they advocate for a particular brand or product. Understanding how to create advocates and leverage them to drive business growth is crucial in creating a successful marketing strategy.

Interesting reasons why academic institutions should make exciting prospects about their programs to attract students:

Academic institutions are constantly competing to attract students to their programs, and one way to do this is by creating excitement about their offerings. Here are some of the interesting reasons why academic institutions should make exciting prospects for their programs to attract students:

Increase enrollment: One of the main benefits of creating excitement about academic programs is that it can increase enrollment. Students are more likely to apply to a program if they are excited about the opportunities it presents. Exciting prospects can encourage students to take action and use them, ultimately leading to increased enrollment numbers for the institution.

Enhance reputation: Exciting prospects can also help to enhance an institution’s reputation. Students and faculty will also speak positively about a program they are excited about, which can help increase the institution’s overall reputation. A strong reputation can raise funding and support from external sources, further enhancing the institution’s offerings.

Attract high-quality students: Exciting prospects can also help to attract high-quality students. Students excited about a program will be motivated and engaged in their studies, which can lead to higher academic performance. High-quality students can also help enhance an institution’s overall academic reputation.

Boost retention rates: Creating excitement about academic programs can also help to boost retention rates. Students who are excited about their studies will stay engaged and committed to their program. It can also reduce dropout rates and increase the overall success of students within the program.

Expand opportunities: Finally, exciting prospects can help expand student opportunities. By promoting unique and innovative programs, institutions can attract students interested in exploring new fields and experiences. It can create a diverse student body and expand opportunities for all students within the institution.

Discover IIT Roorkee digital marketing certification course with Imarticus Learning.

Learn about the IIT Roorkee digital marketing course with placement through Imarticus Learning. In the age of digital transformation, institutions rely on technology and digital channels to communicate with current and prospective customers.

There are numerous career opportunities available in the vast field of digital marketing! You will undoubtedly have access to multiple options due to this online digital marketing training.

Course Benefits For Learners:

Suppose you want to build a fruitful career in MarTech and digital marketing. In that case, you should learn SEO online, understand the most recent trends and algorithms, and participate in digital marketing projects.
Through live online sessions and conversations, learners can receive instruction about a career in MarTech from some of India’s top educators and specialists.

In collaboration with IIT Roorkee, we developed this advanced digital marketing certification course and MarTech Certification course for those looking for the best online marketing course and wanting to learn industry fundamentals from a recognized university.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or contact us via chat support.

Why is the CMO training program important?

Posted on March 22, 2023April 8, 2024 by Imarticus Learning

The Chief Marketing Officer (CMO) drives the company’s growth and success. They are also responsible for developing and executing effective marketing strategies that create brand awareness, engage customers, and drive revenue.

To excel in this role, CMOs require a diverse skill set, and enrolling in a CMO training program can help them develop the skills and knowledge necessary to succeed. This blog post will explore CMO training programs’ value and benefits.

What is a Chief Marketing Officer?

The Chief Marketing Officer (CMO) is a senior executive responsible for developing and implementing the company’s marketing strategy. The role of a CMO has evolved significantly in recent years due to the increasing importance of digital marketing and the need for companies to stay competitive in today’s rapidly changing business landscape.

In the modern business world, a CMO’s role involves developing and implementing marketing strategies aligned with the company’s overall goals and objectives. This includes identifying target audiences, developing messaging and branding strategy, and identifying channels and tactics to reach those audiences effectively.

The CMO must also stay up-to-date with the latest marketing trends, technologies, and techniques and ensure the company stays ahead of the curve. Another critical aspect of a CMO’s role is to manage a company’s brand reputation.

This involves working closely with different departments to ensure that the company’s value is consistent across all channels and touchpoints and that the company is commented positively by its customers, employees, and other stakeholders.

What are the Advantages of Enrolling in a CMO Training Program?

Enrolling in a CMO or Chief Marketing Officer training program can provide many benefits to marketing professionals passionately looking to advance their careers in this field.

Here are some key benefits of a CMO training program:

Improved Communication Skills: Effective communication is a vital skill for any CMO. This training program helps CMOs develop their knowledge and communication skills, whether verbal or written, and enables them to communicate effectively with their clients and stakeholders.
Personalized Feedback and Self-Evaluation: CMO training programs offer custom feedback and self-evaluation tools and technologies that make CMOs assess strengths and weaknesses. This helps CMOs identify areas for improvement and develop targeted training plans.
Improved Understanding of Change Management: It is critical to be successful and achieve goals in the rapidly changing business world. CMO training programs offer training in change management. It enables CMOs to navigate organizational changes. It makes them able to manage their teams during times of transition effectively.
Deeper Understanding of the Manager Role: CMOs are needed to lead all the cross-functional teams in a company. A CMO training program enhances knowledge and skills to manage teams and clients effectively. These skills include team building, conflict resolution, and performance management.
Improved Decision-Making Skills: CMOs make critical decisions that impact the company’s success. CMO training programs help CMOs develop their decision-making skills by providing training in data analysis, market research, and strategic thinking.

Tips for a Successful CMO Training Program

Consider the following tips to get the most out of the CMO career path to achieve success faster:

Set clear goals and objectives for the training program.
Participate in the training program by discussing participation, asking questions, and completing assignments.
Identify improvement areas and focus on developing those skills.
Apply what you get in the training program for your day-to-day work.
Seeking support and feedback from your mentors and colleagues.

CMO training programs are essential for CMOs to develop the knowledge and skills required to succeed. These programs offer a range of benefits, including improved communication skills, personalized feedback self-evaluation tools, a deeper understanding of managerial roles, an enhanced version of change management, and improved decision-making skills. Following outlined tips in this blog post, CMOs can get the most out of their training programs and drive growth and success for their companies.

Discover Chief Marketing Officer Online Courses with Imarticus Learning

This cutting-edge CMO training program is not only about Chief Marketing Officers but also for high-potential emerging leaders. The CMO program offers fundamental marketing training skills and knowledge to mid-level and senior-level marketing professionals.

Course Benefits for Learners:

IIM marketing courses created in collaboration with Imarticus Learning help students advance vertically more rapidly, launch global business projects, and also helps accomplish organizational goals.
This insightful curriculum fosters upcoming business executives’ strategic, operational, and technological leadership abilities.
Our knowledgeable educators consider a range of perspectives, and the immersion in the IIM Raipur campus promotes knowledge exchange to produce effective business solutions and worthwhile strategies.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or connect via our chat support system.

What does media buying mean and strategy used in media buying

Posted on March 20, 2023April 1, 2024 by Imarticus Learning

Building a successful marketing campaign requires more effort than just creating a catchy tagline or creative and placing it in front of consumers. A business needs to look at various marketing components for campaigns that can drive business growth and achieve a better return on investment. Media buying is one such important piece of this puzzle.

What is media buying?

Media buying is buying relevant media at a suitable date and time to maximise visibility and reduce costs for a business. The key objective for any media buying exercise is to identify the right channels and ensure visibility for a business on those channels. The media buying exercise aims to increase the visibility of a business at the best rates possible.

Media buying is relevant in traditional advertising mediums like TV, radio, print, and digital advertising mediums like websites, social media, and such digital mediums. Media buying helps ensure maximum exposure for a brand among target consumers for the least amount of spend.

What is the difference between media buying and media planning?

Media buying and media planning are two terms that are often used interchangeably in the industry. Although both are parts of the marketing function, they achieve different objectives for a business. Media planning is the step that comes before media buying.

Media planning sets the ground rules for the brand and the proposed campaigns. Media planning selects the type of messaging, type of advertising mediums, and target audience. Based on the information provided in the media planning exercise, the media buying team selects the platforms along with time and cost.

Effective Strategies Used in Media Buying

Media buying is a complex process that usually involves considerable money. As a result, it is essential to be aware of the effective strategies that media buyers use for success. Here are the effective methods used in media buying:

Select the best deal

One of the most common media buying strategies is to target the best deal. As media buyers have strong relationships with various media platforms, they focus on extracting maximum value for the investment. Experienced media buyers are skilled in ensuring the best deal for the business. In other words, the business can get maximum exposure in return for the money invested in the campaigns.

Select the best slots

Media buyers also understand the importance of getting the best slots in the advertising mix. The best slots are usually the ones that can generate the best returns or engagement for a business. As a result, media buyers check the trends and significant events like global sporting events or political campaigns that can impact ad availability. With a proper understanding of these events, media buyers negotiate the best slots in advance for maximum exposure.

Define best practices

Media buyers have a deep understanding of what works among various consumer sets. As a result, media buyers can rely on experience and knowledge of best practices to achieve better outcomes for the business. By opting to set globally competitive campaigns, a business can achieve better results than other campaigns in the market.

Key Considerations in Media Buying

Media buying is a specialised profession that requires some critical considerations. Some essential aspects considered are based on the buying structure to follow. For instance, in the case of supply-side platforms, suppliers are key players responsible for selling the ad inventory. Popular media publishers are an example of such platforms.

Similarly, in the case of demand-side platforms, buyers are expected to set up campaigns, place bids on the available ad inventory, and optimise ad spend. Platforms like Google and Facebook are good examples of demand-side platforms.

An ad exchange is a marketplace where advertisers and media platforms engage in real-time bidding to buy or sell ad space. Platforms like Google and Facebook are typical buys in this type of media buying.

Digital Marketing Course from Imarticus Learning

With the increasing importance of digital websites and platforms, media buying in the digital world has become complex. Clarifying the various concepts, routes, and platforms businesses can leverage for effective media buying is essential.

The Digital Marketing Certification Course from Imarticus Learning can help graduates with 0-2 years of experience and people interested in digital marketing programs learn essential aspects of media buying. The Digital Marketing Online Training includes modules like media buying and other facets of digital marketing.

Our Digital Marketing Course With Placement assistance ensures that learners achieve in-depth learning and an opportunity to build a career as a successful digital marketer. Click here to know more.

How Digital Marketing and Social Media Help in Brand Building

Posted on March 17, 2023April 6, 2024 by Imarticus Learning

Brand building is an indispensable part of marketing strategy for businesses wanting to create recognition for themselves. It essentially involves presenting a tangible identity based on its mission to its niche audience.

Marketing strategies have evolved beyond print media and television ads with the advent of technology to move into the digital space. Digital promotions have found inroads in sponsored government websites, text messages, emails, electronic commerce websites, YouTube, social media and OTTs. Above all, connecting directly to consumers has never been easier. More than 50 crore people in India are currently using social media, which will only increase each year.

Read on to know how digital marketing and social media, particularly, are redefining their role in establishing a brand.

Marketing Technology – A New Outlook

Marketing technology is shifting, gradually but significantly, from the age-old proven traditional ways of seminars, road shows and customer meets to more cost-effective and quicker digital mode. The boost is fueled by the massive and steadily growing smartphone-using population.

Advertisers have used this digital platform as their most powerful means of digital marketing. A huge database created by search engines and YouTube helped digital marketers to segregate genres and infuse advertisements based on personal interests. This was achieved by artificial intelligence generated in the system using similar keywords the customers used.

Digital Marketing and Social Media Marketing Building Brands

Digital marketing through social media and other online platforms has massively helped companies build their brand.

Brand visibility and reach

Many social media and other digital platforms are free-to-use, thus increasing the brand’s visibility and reach. However, agencies must remember to choose the right platform to advertise their product based on their target audience.

Direct buyer-seller relationship

Brand awareness occurs instantly upon uploading a feed on social media. The purpose of grabbing more attention is fulfilled on part of the seller, and a prospective buyer gets an instant update on a new product or service.

Brand loyalty

Nowadays, social media and most seller websites have interactive chat options. The process is a two-way communication. Buyers can speak freely and get satisfactory seller responses. Understanding a customer’s needs is prioritised, and brand loyalty is created. It also creates an opportunity for customer engagement.

Product or service re-orientation

Social media provides useful data to the advertiser. This feedback, good or bad, helps the seller to upgrade, optimise or even discontinue a product or a service. Thus, organisations may work towards their reputation management.

Cost-effective marketing

Digital marketing is more cost-effective than its traditional counterpart. The cost of physical marketing elements like banners, flex, transporting and handling charges are eliminated. A text message advertisement broadcast over a specific telecom carrier is a mode of cheap and effective digital marketing. Besides, blogs and posts on popular social media platforms are other inexpensive modes of social media marketing.

Alternatives for buyer

More and more buyers are shunning the physical market and adapting online marketing because of the plethora of choices for similar products within a range of prices to suit their pockets sans any physical exertion.

Omnipresence

Social media has evolved into an omnipresent platform catering to all age groups at present. Based on the personal preferences of a customer, a digital marketing agency can choose the right product to showcase to a particular demographic. Posting offers and updates at appropriate times helps brands keep in touch with their prospective customer base.

Personal product marketing

Digital marketing is the best option for advertising those personal products, which cannot be advertised easily either through television or newsprints because of the perceived social off-limits. These advertisements reach the targeted audience based on the interests they have generated through search engines or YouTube.

Community creation

Digital marketing helps to create a personal bond with clients through social media, which, in turn, helps to generate a community of users of the same product. The community becomes automatic brand advocates, and it gets promoted without additional costs incurred by the advertisers.

Conclusion

It is a matter of time before the traditional way of marketing gives way to its digital counterpart. With this compelling boost of the internet, job opportunities in digital marketing are also geared up to have robust growth.

The certification in digital marketing at Imarticus is an online and classroom course. The duration is 4.5 months. This course offers job-relevant skills along with a detailed study of emerging trends and tools.

8 email marketing tools you can use to save your time

Posted on March 14, 2023April 1, 2024 by Imarticus Learning

Digital marketing online training has grown in popularity. It has now become a means of learning new skills and advancing one’s profession in the current digital era. Many companies are focusing on email marketing as it is a successful way to connect with clients and promote their services. A successful digital marketing certification course will increase the value of email marketing campaigns.

Learn Email Marketing: 8 Time-saving Tools You Need to Know

Email marketing tools help you organise your workflow and save time. These tools range from automation to analytics. They can improve your email marketing efforts and increase ROI. Below is the list of tools you will need to learn email marketing.

1. Sendinblue

Sendinblue is a well-known, reliable and easy-to-use email marketing platform. It provides tools to assist companies in creating, sending and tracking email campaigns. It allows companies to develop automated processes. These processes send emails in response to particular triggers, such as a subscriber’s actions and location.

The key features of Sendinblue are:

Email campaign builder

Automation

Analytics

Contact management

Integrations

2. Mailchimp

Sending clickable emails is simple with Mailchimp’s adaptable email marketing templates. The simplicity of use is the main advantage of Mailchimp’s email builder. Emails can appear by loading your brand’s colour scheme and typeface.

3. HubSpot

HubSpot is a well-known email marketing solution. It assists companies to develop and send interesting emails to their target audience. This all-in-one marketing platform helps firms to build a strong clientele.

HubSpot’s email marketing tool is best for companies developing successful email campaigns. Businesses of all sizes and in all sectors will find it to be a fantastic fit.

Its key features include:

Simple drag-and-drop email builder

Sophisticated personalisation options

Strong analytics capabilities

4. MailerLite

MailerLite is a cloud-based email marketing solution. It allows companies and individuals to design and control email marketing. It assists businesses in expanding their email lists and engaging with their subscribers. It also provides features like landing pages, pop-ups and surveys.

Some of its key features include:

Email list management

Campaign analytics

A/B testing

Interfaces with other marketing tools like social content and eCommerce platforms

Several email marketing providers now offer automation and landing pages. But MailerLite stands out for its straightforward, appealing user interface and excellent customer support. Also, other web apps can be linked to MailerLite.

5. Sender

Sender provides email automation tools that let you create trigger-based email sequences, such as welcome emails, abandoned cart reminders or post-purchase follow-ups. Also, you may A/B test your emails to make sure that your campaigns are optimised for higher open and click-through rates.

With Sender, you can make email campaigns with easily adjustable themes, include pictures and videos and incorporate material that is tailored to the interests and behaviour of your subscribers.

6. Constant Contact

Constant Contact designs efficient email campaigns, automates emails and handles the subscriber list. To assist you in tracking your results, it provides comprehensive analytics and statistics.

Here are some of the benefits of using Constant Contact:

User-friendly interface

Email templates

Integration with other tools

Provide detailed analysis

Structured management

7. Mailjet

Mailjet is a rich email marketing solution. It gives resources that companies need for successful marketing campaigns. It is a popular option for companies trying to boost their email marketing efforts. Its user-friendly design, sophisticated automation options, and in-depth statistics are its key features.

Mailjet offers SMS marketing options besides its email marketing capabilities. This enables firms to text their subscribers. This feature is helpful for sending alerts, like delivery notifications or appointment reminders.

8. Omnisend

Omnisend is a marketing automation platform. It can help eCommerce companies to design and distribute targeted marketing campaigns. This process involves various media, such as email, SMS, push notifications and social media. To increase sales and engagement, businesses may use this platform to automate workflows. It also helps in segmenting their client base and tailoring their messaging.

Some of its main features are:

Audience segmentation

Dynamic

Product recommendations

Customisable email templates

Summing Up

Mastering email marketing tools is essential. It is a must for companies or digital marketers looking to improve their online presence and marketing efforts. You may learn email marketing using the tools discussed in this article. Tools such as Mailchimp, HubSpot and Sender will help you create more effective email campaigns.

Imarticus Learning is one of the best platforms in the industry that offers a range of courses. It also offers email marketing and digital marketing online training and services. Enrol in a digital marketing certification course. Advance your knowledge of digital marketing and stay updated with current trends and best practices.

Take a top digital marketing course that includes a hubspot certification

Posted on March 13, 2023April 5, 2024 by Imarticus Learning

Today, a growing number of brands are using content as a marketing tool. They want to build trust, connection and visibility amongst consumers. Businesses want to make money with this trend. Hence, they put lots of content on social media apps, messaging apps and other digital platforms. There is a lot of competition in the market. Thus, it is challenging for digital marketers to build strategies that stand out from the clutter.

Pursuing a Hubspot certification course can help digital marketing professionals build skills and deliver excellent results. Let us understand the significance of a Hubspot certification course and its role in helping you pursue a career in digital marketing.

Why a Hubspot certification matters

The foundation of modern-day digital marketing was established in 2006. Hubspot was launched the same year. Most companies were spamming and hard-selling products to consumers. But their efforts were not translating into leads.

Hubspot’s philosophy was unique. It urged marketers to create useful content that would serve the needs of customers. The company positioned itself as an inbound marketing solution. It helped businesses to focus more on customers in their marketing efforts. Hubspot’s approach started the growth of inbound marketing. This means that consumers reach out to businesses, not the other way.

Since those early days, Hubspot has emerged as a market leader in this domain. It has developed tools that help businesses transform their marketing efforts. This is why a Hubspot certification course is considered the gold standard in digital marketing. It equips you with the required skills and knowledge. Recruiters instantly take notice of this certification on your resume.

In-demand digital marketing jobs

Today, there are lots of career opportunities for digital marketers. This is because every company is focused on growing its digital footprint. They want their efforts to translate into leads.

Digital marketers can pursue a wide range of opportunities in the field. They can work at:

corporations

digital marketing agencies

advertising agencies

media companies

the art industry

social media platforms

non-profits

government agencies

Some job roles in digital marketing include:

Performance marketing manager

Content planner

Campaign specialist

Search engine optimisation specialist

Social media manager

Community expert

Email marketing specialist

Content strategist

Digital marketing executive

Affiliate marketing manager

Get the digital marketing edge

Successful digital marketers share some common traits:

They function with a strategic mindset.

They are careful about creating budgets for marketing campaigns.

They possess excellent analytical skills.

They know the right tools, strategies and marketing channels to work with.

Investing in a period of training is a valuable experience. However, the curriculum of traditional MBAs is not equipped for this challenge. Hence, it is advisable to pursue an online postgraduate course in digital marketing with placement support that is backed by a Hubspot certification.

Ace these topics

The curriculum of the course must cover all topics that enable organisations to strengthen inbound marketing strategies. Below is a list of key digital marketing topics to be covered:

Search engine optimisation

Content marketing

Social media marketing

Paid media marketing

Media planning and buying

eCommerce

Email marketing

Affiliate marketing

Analytics and measurability

Online reputation management

Get hands-on training

Digital marketing is one of the fastest-evolving fields. But, this field is unpredictable too. A good digital marketing course features Capstone projects as part of the curriculum. A Capstone project is a live simulation that provides you with a platform to experiment and innovate. You get to be more creative and strategic through live training.

It helps you put theoretical understanding into practice. You may get to work on different types of projects, such as –

Helping a FinTech company reach more consumers.

Increasing digital visibility and engagement for a niche travel property.

The challenges and outcomes can vary. A hands-on learning experience is invaluable if you wish to pursue a sustainable career in digital marketing.

Conclusion

When shortlisting a training programme, we recommend pursuing a postgraduate course in digital marketing that comes with job assurance guarantee. Such a programme will include live project training, in addition to theoretical concepts. A comprehensive program is a combination of two elements –

It must cover key digital marketing subjects.

It must offer hands-on experience from live training.

Collectively, these experiences prepare you for a successful career in digital marketing.

To know about Imarticus’ Post Graduate Program in Digital Marketing, you can contact us through chat support. You can also visit our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon or Ahmedabad.

The purpose of search engine marketing in the digital marketing field

Posted on March 13, 2023April 1, 2024 by Imarticus Learning

1. The purpose of search engine marketing in the digital marketing field

2. How digital marketing course open new job opportunities?

Want to excel in the world of freelancing? From content writers, graphic designers, influencers, and scriptwriters to translators, the need for Search Engine Marketing in the digital marketing field has become crucial.

Cutting to the chase, here is why you should know about search engine marketing if you are pursuing a career in any of the digital marketing fields:

What is search engine marketing (SEM)?

In layman’s terms, search engine marketing is the marketing strategy used to rank websites higher in search engine results pages. (SERPs).

Doesn’t it sound so much similar to SEO – Search Engine Optimization? However, there is a thin line between both.

Wherein, SEM focuses on both ranking websites higher in search engine page results using paid advertisements and ranking them higher up organically, SEO only focuses on ranking them higher organically/naturally.

Organic search engine results are results a searcher sees below the paid advertisements.

In the above image, the top result with the label ‘Ad’ is a paid advertisement, whereas the result below it is the organic search engine result.

Organic search engine results are made to the top naturally by using search engine optimization techniques like using keyword research, SEO tools and so.

Purpose of Search Engine Marketing

Makes a website seen

Search Engine Marketing’s real purpose is to make any website reach the top of search results. It would be optimized in a manner to get to the top of search engines when a search query is initiated.

As someone pursuing a career in digital marketing, you should be well-versed in the technical words used in Search Engine Marketing like on-page SEO, off-page SEO, backlinks, internal linking, etc.

Increase e-commerce conversion rates

The right use of Search Engine Marketing can help e-commerce websites increase their conversion rates. Conversion rates are the rates at which the number of visitors on a website turns into sales. The more the desired action taken by visitors, the higher the conversion rate.

SEM focuses on keeping this rate higher.

Integrate affiliate marketing model

Affiliate marketing has become quite popular in the recent past. Search Engine Marketing enables integrating affiliate marketing into your digital marketing strategy seamlessly. For those who don’t know, Affiliate marketing is a marketing strategy that generates sales through referrals in exchange for a commission. The person who receives the commission is known as an affiliate. A good affiliate knows how to direct users to buy products referred by them.

It’s also a popular medium used by influencers these days to earn extra.

Integration of social media accounts

Social media marketing is one of the most affordable forms of digital marketing. As over 75% of the world’s population are social media users, it has become a prime source of advertising.

Search Engine marketing throws light into the optimized use of social media accounts for any business. Which social media is best for a specific business niche? How to stay engaged with your followers on your social media accounts? How to integrate social media into the website? Where is the best place to put social media buttons on your website?

Search Engine Marketing covers it all.

Using email marketing to your advantage

It is through the right knowledge of Search Engine Marketing that businesses can make the most of email marketing campaigns. Starting from using different techniques to get the mail ids of your prospective customers to sending actionable emails that convert, SEM incorporates it all.

It gives answers to questions like – How to best utilize the newsletters? How to write re-engagement emails? How to onboard new customers using email marketing?

As a digital marketer, email marketing sequence works wonders for brands to increase sales. It lets you know the best ways to send emails. The email shouldn’t be too pushy to end up in the spam or too disconnected to lose the interest of your existing customers. The art of email marketing sequence is best learned through a good digital marketing course.

Digital Marketing Course with Placement

Do you know, Digital marketing is expected to grow at a compound annual growth rate of 10% in the next 3 years? It’s never too late to start. With layoffs becoming more frequent, taking a digital marketing course will ensure you have additional skills that can help you get jobs in digital marketing fields. From copywriter to affiliate, it has a wide horizon.

At Imarticus Learning, a digital marketing course comes with placement. Not only this, but the applicant also receives a Digital Marketing and Martech Certification to add to a resume. It’s a 4.5-month course prepared by the faculty of IIT Roorkee and other leaders in the industry. The course is carefully designed to cover all aspects of Search Engine Marketing so you can later pursue jobs as a social media manager, social media marketer, SEO expert, Affiliate marketer, graphic designer on Canva, WordPress website developer, content marketer, and lot more.

The role of media buying in digital marketing: 2023 edition

Posted on March 13, 2023April 1, 2024 by Imarticus Learning

Interested in maximising your digital marketing plan in 2023? Media buying is the only option for you! With the help of this essential element of digital advertising, you can carefully place content where your target audience will see it. It will help you in expanding your reach and improve your ROI.

Media buying is the process of purchasing media placements for marketing or promotional goals. It comprises locating and negotiating with a range of media outlets. These include print, radio, television, outdoor and digital media. This process secures advertising space or airtime for a client’s message.

digital marketing course — Digital Marketing Strategy

The goal of media buying is to reach the target audience with the right message at the right time and place. This requires media buyers to have a deep understanding of the target audience, the media landscape and the client’s objectives.

Evolution of Digital Marketing

The evolution of digital marketing has been nothing short of amazing. It has allowed businesses to connect with consumers in a way that was never before possible. It has also made it possible for businesses to reach a global audience with ease.

The fierce competition in digital marketing is expected to persist beyond 2023. As the digital economy continues to expand, a large number of companies are spending money on digital marketing to connect and engage with their target consumers online.

The rivalry in digital marketing is affected by many variables. These are listed below.

Business conversion to digitalisation

Businesses are going digital. There is more competition for online visibility and engagement,

Significance of search engine rankings

The vast majority of online interactions start with a search engine query. Businesses compete to rank higher in search engine results pages (SERPs) to enhance traffic and lead creation.

Rise of social media

Social media has become a crucial part of digital marketing. Businesses use these platforms to engage with their audiences, promote their brands and increase traffic to their websites.

Need for tailored content

Today’s consumers demand personalised experiences. Thus, businesses compete to offer their target audiences relevant and engaging content.

Adoption of emerging technologies

New technologies like augmented reality, chatbots and artificial intelligence are changing the landscape of digital marketing. Companies that adopt these technologies are likely to gain a competitive edge.

Significance of Media Buying

In 2023, media buying will still be a crucial component of advertising and marketing, especially given the growing reliance of companies on digital media to reach their target audiences. Media buying is therefore still very significant and vital for businesses trying to increase the impact and reach of their advertising efforts.

Media buying will be crucial in 2023 for the following reasons:

Increasing competition

As more companies vie for the same audience, media buying is essential to help brands stand out from the crowd.

Targeting and personalisation

Companies can target specific demographics, interests and behaviours by using media buying. This makes it easier to deliver the correct information to the right people at the right time. It also increases the effectiveness of marketing campaigns.

Measurable results

Media buying provides businesses with quantifiable data and analytics to better understand the performance of their initiatives. With the use of this knowledge, they can adjust and enhance their tactics to get better outcomes.

Multi-channel marketing

Brands may promote on a multitude of channels thanks to media buying. Social media, mobile, video, display and other channels are among them. This increases consumer awareness of and interest in the brand.

Learn Media Buying: Importance of a Digital Marketing Certification Course

When learning about media buying in terms of digital marketing certification courses in the subject can be helpful. The course will go through subjects including figuring out the characteristics of the target audience, establishing media buying goals and examining the media inventory. It will also help you in creating media buying strategies, negotiating media costs and gauging the success of campaigns.

A digital marketing certification course can teach you about various digital media platforms, which are crucial channels for media buying in the digital age. The major platforms include Google Ads, Facebook Ads, Twitter Ads and programmatic advertising.

Going Forward With Imarticus: A Leading Digital Marketing Online Training Platform

Media buying is very complex. Getting the best ad placement for customer experience and conversion is a top priority. As a result, it becomes crucial for you to keep up with the market’s buying trends. Imarticus Learning promises to provide you with the best online training in digital marketing.

With a focus on training you with market trends, industry best practices and an in-depth understanding of the marketing sector, Imarticus Learning’s marketing programmes will get you ready for a rewarding career. Enrol in our digital marketing certification course to advance in media buying.

What Skills Does a CMO Need?

Posted on March 13, 2023May 23, 2024 by Imarticus Learning

Technical prerequisites and domain knowledge are necessary when aspiring for a competitive executive-level position in a company. However, the prospects of landing such a job are enhanced by unique skill sets borne by the candidate. To initiate change as an executive officer, one must have a blend of theoretical knowledge and practice in their respective field.

This article will focus on the skills needed for a modern-day Chief Marketing Officer (CMO) and relevant CMO training programmes for those targeting their dream job as one.

Who is a Chief Marketing Officer?

A Chief Marketing Officer (CMO) is a C-level executive of a company’s Marketing branch. The word “C” indicates “chief.” A CMO is hence the senior most executive in the marketing department, responsible for spearheading its functions. A CMO oversees the management of a company’s communication and marketing strategies. They often collaborate with other C-level executives like the CEO and CFO to bring out company profits and maintain a seamless workflow. Such a high-ranking role requires excellent domain knowledge combined with great communication skills.

Essential skills and qualities a CMO must demonstrate

The following (not exhaustive) list is a sneak peek into what a CMO must be able to master in the course of their jobs. The skills are representative of the modern CMO.

Leadership

As a senior executive officer, a CMO supervises an entire department with proper guidance. Excellent leadership skills are a must for any CMO.

Technical field knowledge

Knowledge of the basics of data-driven marketing is another essential skill for a CMO. Apart from the prerequisite degrees like MBA in Marketing, a CMO should be adept in several other technical aspects of marketing in a world where IT gains prominence.

Communication and collaborative skills

These two are the crucial soft skills needed to thrive in any leadership position. A CMO has to conduct regular client meetings and present the company’s growth through stakeholder engagements. They must also promote the company’s brand value and ensure cutting-edge marketing strategies. Collaboration with other senior team leads is also included in a CMO’s job role.

Competitive edge

A business has to run excellently to outshine its competitors and move forward. The competition lies in the strategies formed to promote and push the company’s goals in a positive light. A CMO is responsible for the same. However, humility is a quality that CMOs must cultivate to thrive in such cut-throat competition.

Understanding customer needs

As a senior marketing official, a CMO needs to be updated about the ever-evolving needs of the company’s customer base. Changing company goals as per what the stakeholders and customers want is a win-win for both business profits and the growth of loyal customers.

Product management

With a strong hold on understanding customer needs, a CMO needs to verify the feasibility and influence of any new service/product to be launched in the market. Positive product development enhances market revenues and upscales shares, thereby increasing profits.

Primary duties of a CMO

Encouraging and promoting collaborative effort, with one’s team or otherwise, fall mainly on the head of any department, and it is the same with a company’s CMO.

Here are some of the essential duties that a CMO must perform:

Promotion

Promoting the company and its brand value in the business market

Coordination

Maintaining coordination within the marketing team to ensure smooth work

Client presentations

Preparing stakeholder meeting reports related to marketing and communications

Hiring processes

Hiring new candidates and taking part in the recruitment process

Intra/inter-company collaboration

Working with other team leads according to the company’s growth plans and reaching out to the CMOs of different companies in the prospect of a collaborative profit.

Intra-department leadership

Ensuring communication between the marketing team and other departments

Analysing new growth strategies

An essential part of increasing profit is reducing the business’ shortcomings and simultaneously analysing a competitor’s strategies. It falls under a CMO’s purview to execute both.

Become a CMO of the future

The amalgamation of technical and social competency is essential to thriving in a demanding job. CMOs need to lead while driving the company’s profit growth. To have diverse fields of expertise and excel in every one of them may be difficult, but not impossible.

An excellent online CMO programme in this domain is the IIM Raipur CMO program from Imarticus. The 10-month online course (with campus immersion options) is the best fit for aspiring CMOs. It prepares candidates for the job while exposing them to global strategic business goals. Visit Imarticus Learning to learn more.