Do you know what affiliate marketing is?
Affiliate marketing is a type of marketing where you sell someone else’s product online to make money. You get a commission when a customer buys a product based on your recommendation. This helps the product creators to increase their sales. Affiliate marketing helps you to earn without being involved in the creation process or creating something.
With the increase in the quantum of online shopping in recent times, affiliate marketing has risen above simple social media or content marketing. Many companies engaged in affiliate marketing have gained the status of a brand. Let’s look at the 5 best examples that define affiliate marketing.
Best examples of affiliate marketing
Amazon is one of the best examples of affiliate marketing becoming a brand. The program of Amazon has gone through many stages of evolution and is currently known as the Amazon associate program.
There are various reasons why the affiliate marketing strategy of Amazon worked so well.
One of the reasons is that it provides millions of products for promotion. It allows the affiliates to select the product that matches their taste. It creates a flexible program for the affiliates to work in their way while staying with the brand.
Second, Amazon is an established and credible name in affiliate marketing. This makes it easier to discuss deals with affiliates.
Amazon uses various linking tools to ensure that the information about products reaches bigger platforms. It is available for individual bloggers, large websites and social media influencers.
Amazon has an “amazon associate program”, that it uses to aid content creators, bloggers and publishers to monetise their traffic. They can share products on Amazon with their audience using customisable linking tools. When a customer makes a purchase or signs up for a free trial program, the affiliate gets the commission.
Airbnb has defined how rentals for vacations work in many countries. It changes the staycations with the help of its affiliate program and emerged as one of the biggest names in the tourism industry. There are reasons why it stands out.
The Airbnb associate program enables affiliates with several audiences to monetise the promotion of travelling or hosting on the website.
They provide unique referral links that lead to stays, experiences and hosting pages on Airbnb.
Airbnb has also come up with the idea of creating landing pages where the affiliates can share their experience of stays on Airbnb’s exclusive page.
Airbnb designed two portions of the associate program, one for referring hosts and another for guests. This allows for the creation of closely targeted messages.
The affiliates also get access to promote 4 million+ properties around the globe.
As the demand for skills has increased, Skillshare came up with the idea of creating an affiliate program for its online courses. Let’s jump into why it works:
Affiliates associated with the brand earn up to 40% commission for every new customer. They get the opportunity to monetise free trial signup and paid subscriptions.
Affiliates receive a unique tracking link that they can share on their social media pages, websites or blog. It gives them flexibility on how to work around the promotion. They can also choose the courses they want to promote.
The affiliates are paid on monthly basis, which makes it a very reliable program.
Flipkart is another example of how affiliate marketing can change a company into a brand. It is successful because:
It provides referral links to the associates that help them to monetise the sales made on the platform.
An additional feature of the associate program is that it provides real-time reports and insights into performance.
There is no signup amount that the affiliates need to pay.
A big name in domain registration and web hosting, BigRock has used all the tricks to create a great affiliate program like:
It tracks the URL to track and give rewards for each sale to the affiliate.
It provides a unique cookie that remains active for up to 60 days and boosts marketing efforts.
The commissions for the affiliates can reach up to 30%.
Learn affiliate marketing with Imarticus Learning
Imarticus Learning brings 228-hour Digital Marketing Course with Placement for graduates with 0-2 years of experience.
You can learn from case studies of brands like Cadbury, Tata Motors, Hindustan Unilever Limited and more.
The curriculum includes:
Social media marketing
Paid media marketing
Media planning and buying
E-commerce and email marketing
Why choose us?
Imarticus’s PGP in Digital marketing course does not just help with your Career in Digital Marketing, but it also provides 100% job assurance. Along with this, you get industry certification and conquer the skill gap. We also assist learners with resume building, mock interviews and reference making.
Our alumni work at
Ogilvy & Mather India
DDB mudra group
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