Contact Us
×

Author: Imarticus Learning

What Is The Value Of An IIM Lucknow Certification Course?

Posted on by Imarticus Learning

What Is The Value Of An IIM Lucknow Certification Course?

An IIM Lucknow certification course can be a precious investment for your career. The coursework gives you the skills and knowledge you need to succeed in the business world. In addition, the faculty at IIM Lucknow are experienced professionals who can help you reach your goals. 

IIM Lucknow certification course

IIM Lucknow has a certification course in business analytics and decision-making. The course aims to help participants understand various business analytics tools and techniques and how to use them to make better decisions. The course is open to all and is especially useful for those who wish to pursue a career in business analytics or take up a decision-making role in their organization.

IIM Lucknow is one of the leading business schools in India and offers a variety of certification courses to help students take their careers to the next level. The certification course from IIM Lucknow is a great way to gain an edge in the job market and gives students the skills and knowledge they need to take their careers to the next level.

Why Choose IIM Lucknow?

After IIM Calcutta, IIM Ahmedabad, and IIM Bangalore, IIM Lucknow is the fourth member of the famous IIM family of management schools to be founded in India. The first Prime Minister of India, Pandit Jawaharlal Nehru, had the idea and took the first steps toward establishing the IIMs. Impressive rankings have been given to IIM Lucknow by national rating organizations like NIRF and Outlook.

The Benefits of an IIM Certification course

Understand the basics of business: A certificate course from The Indian Institute of Management (IIM)-Lucknow will teach you the fundamentals of business that you need to know to take your job to the next level. It can help you gain the confidence required to plan and implement projects, work efficiently, and understand a business’s role in personal and global affairs.

Streamlining your career: A certification from IIM Lucknow can help you stand out in an interview or when applying for a position. It can also help you refine your job search or gain a better understanding of the career opportunities that are available to you. 

This certification can give you an edge over your competition: When you have a certificate from IIM Lucknow, you will demonstrate to prospective employers that you have the knowledge, insight, and experience needed to succeed in various business settings. With a stream of continued education online with IIM, your certificate can also serve as a stepping stone to a more advanced degree.

Discover a diploma in finance management with Imarticus Learning

Through our diploma in finance management, students will learn about investment banking, capital markets, risk management, and fintech. The top business school established this demanding six-month program at IIM Lucknow. Middle managers with experience who want to restart their careers in the financial services sector would find this training valuable.

Course Benefits For Learners:

  • Students can connect with their peers and business experts as part of this finance management course.
  • Students will understand critical topics, including investment banking, capital markets, risk, and fintech.
  • A capital markets certificate teaches students all they need to know about the financial sector and its operations.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

From Around The Web: Learn Artificial Intelligence from These Case Studies

Posted on by Imarticus Learning

From Around The Web: Learn Artificial Intelligence from These Case Studies

Programming in Artificial Intelligence (AI) is not restricted to any one method or language. A wide range of programming languages, including Python, Java, and R, are used to code AI algorithms. Usually, the Python programming language is preferred due to its easy and understandable syntax.

When you program for AI, you understand that it is slightly different from the traditional programming approach. AI mainly focuses on three skills: learning, reasoning, and self-correction.

Learning involves gathering data and creating algorithms based on the data. These algorithms then instruct the devices about the processing of a task.

data science career

The reasoning is concerned with selecting the best approach to solve a problem. It involves selecting the best algorithm that will suit the niche of the problem.

Self-correction is a design that will ensure that the selected algorithms will provide the best and most accurate results at all times.

As far as the term artificial intelligence is concerned, the most important aspect of learning AI is understanding its applications in real-world scenarios. The best way to do so will be through case studies and recognized courses. Thinking where can I learn Artificial Intelligence? Worry no more, at Imarticus Learning, we offer an Artificial Intelligence course, which also equips you with the concepts of Machine Learning. The course is taught by the leading industry experts to give you the best training and project guidance!

List of Some of the Most Interesting AI Case Studies 

Understanding AI through case studies will help you get a better grasp of its basics, while also being able to understand its business world applications. Here are some case studies that you must check out:

Vanguard Marketing

Although Vanguard is a leading investment company, its domain makes it difficult to market the products, as all the competitors use the same old traditional content and strategies to promote their products. This was when Vanguard turned to AI and started using Persado, an AI platform concerned with language queries. As soon as Vanguard turned to AI, the company saw a 15% hike in its conversion rates! You should check out this interesting case study!

Sony Neural Network Libraries

The multinational conglomerate Sony recently developed an open-source platform called Neural Network Libraries to enable programmers and data science engineers to develop deep learning programs. Neural network-based deep learning algorithms and processes have taken over technology in the past few days. There is so much improvement in the recognition domain that it has even outcasted humans in some applications. This intriguing case study will help you understand the process of deep learning in detail.

MSD’s Chatbot for Healthcare Professionals

Healthcare professionals must stay updated with emerging diseases and treatments. They might need to access content quickly, and this chatbot makes sure it is done without any hassle. Facebook has collaborated with the pharmaceutical company MSD to program this chatbot, and hence its framework resembles that of the Facebook Messenger application. It is one of the most compelling case studies. You will be able to comprehend the complexity of responsive AI and how it works.

Philips’ AI in Diagnosis

The emergence of AI in the medical field is likely to be a boon to society. Processes as simple as prescribing medicines to the complex processes of diagnosing a disease can be done through AI. Due to these advancements, detecting diseases like cancer and predicting their treatments will become an easy job. The innovation-driven health technology company Philips is working on building deep learning programs, along with PathAI, to bring about these changes in the healthcare industry.

Siemens AI for Machine Systems

Detecting discrepancies in machines through datasets and algorithms is the idea behind the automation company Siemens’ Machine System AI. They are also running a project to predict the maintenance and schedule repairs for the train systems. Controlling and monitoring the devices with AI will be critical in predicting future mishaps in the machinery and bringing about solutions for them in advance. Also, an interesting case study to look out for while studying AI.

Takeaway

Learning through application-based artificial intelligence will help you hone your skills in the field. Understanding various case studies for the same is very important and beneficial. Theoretical knowledge will only help you ace your tests, but when it comes to implementing the knowledge in real-world scenarios, you must have proper industry-relevant knowledge.

Want to understand these case studies thoroughly? Well, for that, understanding AI and its branches are vital. Wondering how that can be done? Worry not, because we are here to help you learn Artificial Intelligence with experts! Contact us through chat support or visit our nearest training centers in Delhi, Gurgaon, Thane, Pune, Mumbai, Bengaluru, or Chennai.

A quick and easy guide to Tableau

Posted on by Imarticus Learning

A quick and easy guide to Tableau

Tableau is a famous data visualization software that helps people see and understand data. If you’re looking for an easy way to get started with Tableau, this guide will walk you through how it works to what types of visualizations are available in this tool.

What is Tableau?

Corporate leadership

It is a data visualization tool that makes it easy to view and analyze your data. It helps them visualize their findings so they can see patterns quickly and easily—and then act on those trends before they become problems for the company.

Why should you learn Tableau?

A tableau is a powerful tool that both individuals and organizations can use. It’s easy to learn and use, but its true power lies in the data visualization it allows you to create. 

A tableau is a powerful tool that’s easy to learn, use and collaborate with. You can use it in many ways:

  • To make visualizations (charts, graphs)
  • To create dashboards and reports
  • To work with others on data analysis projects

Types of visualizations in Tableau

There are many types of visualizations that you can create in Tableau. Here’s a quick overview:

  • Bar charts. Bar charts show the distribution of values in your dataset (e.g., sales by month). You can use bar charts to compare deals over time or across groups, such as how many people purchased products this year vs. last year or what percent each type of product accounted for at different times during the day (or week).
  • Line charts. Line graphs show trend lines on a chart based on some measures and other data points like age and gender. However, we still want some idea about whether any change is happening over time because otherwise, it would make no sense why one person might be doing better than another even though both have been using the app since the launch date!

Tableau course helps people analyze their data by allowing them to visualize their information visually in a way that makes sense. For example, they might want to see how many products were purchased by customers at different times or the average price for each product sold during the month of last year. Tableau allows you to accomplish these things quickly to make informed decisions based on what your data tells you about your business or project.

Discover a career in data science with Imarticus Learning

Become a data analyst with this data science course that guarantees job assurance. Learn data science practically and create complex models that generate critical business forecasts and insights.

Course Benefits for Students:

  • Students will be familiar with data analytics, machine learning basics, and the most extensively used data science tools and methodologies.
  • To get a data analytics certification course, students must complete 25 real-world projects and case studies led by business partners.
  • The ability to display data using a data analytics tool is one of the most sought-after skills in the industry today. As a result, new graduates and those just beginning their jobs may want to consider enrolling.

Contact us through chat support, or drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Audience Insights for Money Markets: How to Target Millennials and Gen Z

Posted on by Imarticus Learning

Audience Insights for Money Markets: How to Target Millennials and Gen Z

Millennials and Gen Z are a lot like their parents. They’re looking for ways to get ahead and want to know more about the world around them. And while the financial services industry has been using marketing techniques to target millennials and gen Z since they were born, there’s still a lot we don’t know about these audiences—and what they’re looking for in financial services.

Understand the terminology

Before you begin, it’s essential to understand the terminology. Here are some terms to get started:

  • Millennials (born between 1980 and 1996) are a large generation of consumers. They’re more likely than other generations to use online and social media platforms like Facebook, Twitter, and Instagram. 
  • Gen Zers (born after 1997) are the “iGeneration.” They’re digital natives who grew up with access to technology at home and school; they tend to rely on social media and make most of their purchases through mobile apps rather than brick-and-mortar storefronts.

Why target Millenium and Gen Z?

Millennials and Gen Z are the future of money. They have a different perspective on money than previous generations.

Millennials and Gen Z are more interested in investing than older generations, so financial services firms need to understand how they think about investments, what kind of information would appeal to them, and how you could reach out to them if you wanted their business.

How much does Millenium and Gen Z Know about finance?

If you’re looking to target millennial and Gen Z audiences, there’s no better time than now. The most financially literate generation on the planet is also more likely to take financial advice from friends than any other age group.

Millennials and Gen Z are so well-versed in finance that they’ll be able to help you make sense of your brand’s messaging and products. You need a strategy for engaging with these digital natives—and it starts by listening closely to what they want from you as an organization.

It is essential to know your audience while understanding how they learn—and what they like best. With these insights in mind, you can create a message that resonates with everyone and help them know finance in their own way!

Learn investment banking courses with Imarticus Learning

credit risk analyst course

Students may launch their careers in investment banking with the Certified Investment Banking Operations Professional program.

These investment banking courses with placement will provide students with the knowledge and abilities needed to excel in banking operations, treasury, and clearing services at all stages of production.

Strategic planning and financial management, financing, and valuation of investment prospects are all included in the investment banking course syllabus.

Course Benefits for Learners:

Contact us through chat support, or drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

6 moves that will improve your tax planning

Posted on by Imarticus Learning

6 moves that will improve your tax planning

Tax planning plays a critical role in today’s world, where there are multiple bills to pay and errands to take care of. Individuals need to take up tax planning training to create tax records wisely. A wise element of tax planning is investing in plans that generate huge revenue. Procrastination should be avoided while planning taxes. However, below are some ways to improve tax planning.

Start the planning beforehand

Planning is the most critical stage in tax planning. Most people prepare their tax planning at the end of the year, which raises the possibility of mistakes in the document. Planning enables you to select suitable instruments to calculate taxes. You must understand that tax planning is a process rather than a quick action. It involves applying proper ways to identify the expenses and earnings.

Understand the method of accounting

Individuals who are business owners with gross income below the limit can choose between using the accrual method or the cash method for their accounting. Tax planning requires you to record money as soon as it is received and costs as soon as they are paid. A common element of accrual accounting is that the income is recognised as earned and expenses as incurred. Conversely, the cash method provides the business with additional tax advantages. It would be easy to gain more insights if you underwent Tax Planning Training. If you’re switching, be aware that there are elections and forms to complete.

Financial gifts to Kids and Parents

You can share money with your parents and kids to avoid high taxes. The idea is to ensure that the income is not accumulated in one account, which attracts high taxes. Since senior citizens don’t have taxes to pay, they can be the holding source of income. Moreover, you can also create an account for your kids and deposit the amount for tax exemption. 

Good Book Keeping

Individuals who earn high incomes tend to view bookkeeping as tiresome work. They assume that tax planning is not a significant element of their income cycle. However, they don’t know that the most refined techniques for lowering taxes are accurate and timely bookkeeping. You need to plan the taxes, record them on time and increase the likelihood of success.

Spend on Charities

If you want more financial freedom, you can donate more to causes such as non-government organisations. You can check the tax code and invest a specific percentage of the amount to the charities; this would help you in efficient tax planning. Here, you can save tax as you would contribute to a good cause. But, here, you need to analyse the organisation and ensure it is non-profit. Once this is done, you can plan the taxes accordingly. 

Make wise purchases of assets

You need to identify the support you have invested in or are planning to invest in. The central aspect of tax planning is to illustrate your assets and liabilities. If you don’t make calculated purchases of help, then it would lead to high taxes by the end of the year. You can generate significant savings by including the calculated acquisition of assets. To plan for tax effectively, you need to engage in the exchange of assets. For instance- instead of purchasing multiple properties, you can sell an old property and add some amount to it to buy the new building. This would enable you to save money in tax planning. Here, you can also include the depreciation to save on unrelated taxes. 

There are several factors under the tax record to identify when developing tax planning. For better Tax Planning, you can pursue a Postgraduate Diploma in Banking. This would help you in tax planning and ensure that your family’s accounts are maintained well. The tax planning advisors in the market also undergo Tax Planning Training which helps them effectively plan for your taxes. Hence, by pursuing the course, you can save the fees from the advisor and increase your efficiency in tax planning.

For more details on Post Graduate Diploma in Tax Planning, contact us by using the live chat support, which is available round the clock. You can also have a look at the brochure to gain insights. We also have training facilities in Mumbai, Thane, Bengaluru, Pune, Chennai, Delhi, Gurgaon, and Ahmedabad.

I tried to learn machine learning and failed. Then I mastered it

Posted on by Imarticus Learning

I tried to learn machine learning and failed. Then I mastered it

Machine learning often fails if the course goals are not met while preparing the project. While preparing for machine learning, the ultimate motive is to create a solution for the problem and then ensure that the data connects to the solution. Machine learning frequently fails if the course objectives are not satisfied when working on the project. Solving the problem and ensuring that the data ties to the answer are the ultimate goal while preparing for machine learning. It becomes challenging to succeed in this case if a proper aim is not established and data analysis is performed with insufficient detail. You must realize that machine learning is an iterative process and that having the right metrics for success is crucial.

 Understand the purpose

The objective of machine learning is the most critical factor that must be considered before starting. The fundamental goal of developing a machine learning procedure is understanding the client’s issue. It is challenging to succeed in project management if the true aim is unknown. The critical analysis of the data helps in finding out a feasible solution. Here, it would help if you did not forget to identify the end outcome and compare the data to achieve the goal.

Data

The next major thing to consider is the data. Overload of data and lack of data create confusion. The data needs to be collected to solve the problem. To address the issue, the data must be managed appropriately.  You can create quality requirements to ensure that accurate and appropriate data is collected.

The project fails in the absence of rigorous analysis and quality criteria. Low predictions can also be a result of poorly formatted data. You can work with the clients to identify the precise data they want in the project to resolve the problem. This will enable you to understand the whole process and incorporate data quality standards. Thus, Machine learning would remove the issues in project management.

Generalization

Overfitting is a problem that arises when training data fits too well and ignores unobserved data. It will fail if you train a machine learning model using a tight dataset and it encounters a data point. Most machine learning students frequently make the peculiar error of selecting data that doesn’t correspond to the actual production data.

 On the other side, if the model cannot identify a meaningful pattern in data, it causes the project’s failure. The appropriate data must be examined and incorporated into the model in such circumstances. You must have a comprehensive understanding of the data and be able to pinpoint the client’s precise needs. If the dataset is simple, you can also use the complex non-parametric method of collecting the data.

To increase your project’s success rate, you can also use the validation method. You can use the cross-validation method at the end of the training cycle to test the dataset and complete the model.

 Updating the system

Sometimes, even if it isn’t your mistake, the software you use can cause hindrances in the machine learning process. With up gradation in the software, machine learning projects are developing. The most challenging situation arises when the business situation changes, a drastic shift in customer demand, and the updated models in the market. Updating the existing Machine Learning model is challenging and requires a lot of time. Hence, you need to update the model and try to use new features every time the project is released.

 Forecasting the outcome

People frequently fail to achieve optimal results after applying qualitative data. It necessitates in-depth project expertise. Many people don’t know how to use the data once the data has been finished and the analysis has been done. The project will eventually fail if you lack the proper planning to utilize the data.

After gathering the data, you must determine the client’s needs and present the strategy to them. This would help the student in developing methods to deliver the results accurately. You can also explore the chain management style if the client requires any other changes in the project.

You can contact us by clicking the web link for additional details about the data science online training. We have training facilities in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, and Ahmedabad that you may browse. Additionally, you can contact us by using the live chat support, which is available 24/7. You can also download our brochure from our website.

I started working as a cyber security professional: Here’s how I did it

Posted on by Imarticus Learning

I started working as a cyber security professional: Here’s how I did it

Since the Covid-19 pandemic, more industries and organisations had undergone numerous cyber attacks than ever. Resulting in a massive boost to the cybersecurity sector. To counteract these cyber threats and attacks companies are hiring cybersecurity professionals. This particular boost has generated a large number of employment opportunities. 

In the latest study conducted by ISC, it has been discovered that notwithstanding the economic pressure and the covid-19 pandemic the employment opportunities in this field have increased rapidly.

If you are keen to learn cyber security and pursue a successful career out of it then, this article will guide you through the entire procedure.

What is Cybersecurity?

The process that is involved in securing computer systems and computer networks from cyber attacks or threats is known as cybersecurity. Cyber attackers popularly known as hackers tend to disclose, destroy, steal and alter sensitive information from a computer system. Presently, numerous companies want to save their important and confidential information from these hackers. Therefore cybersecurity specialist is so much in demand.

How to establish a career in cybersecurity?

There are a few prerequisites for a Cyber Security Professional, those are enlisted below:

  • An individual who has obtained a bachelor’s degree in Computer Science or a similar field is eligible for this job.
  • Possess the knowledge of different computer coding languages like Java, Python, C++, Go and many more.
  • Is updated with the newest security trends and tactics used by hackers.
  • Must possess extensive knowledge regarding firewalls and other configurations of endpoint security.
  • And someone who has earned an online certificate from a cybersecurity training programme. 

Basic skills a cybersecurity specialist must possess

A cybersecurity online training course will embed the following essential skills in a cybercrime specialist:

  • Cyber security specialists must possess a technical aptitude and concentrate on every minute detail.
  • Should acquire the foundation of cyber forensics skills.
  • Should possess sufficient knowledge and understanding about the white hat or ethical hacking. Besides this, a specialist must be keen to comprehend more about the IT sector.
  • Must possess enough proficiency in securities that are used across different platforms.
  • Apart from these, a cybersecurity specialist must possess the art of solving issues.

Sectors which are in dire need of Cybersecurity Professional

There are various businesses and organisations which has started to comprehend the requirement of cybersecurity in the present-day scenario. Hence, they have started hiring more cybersecurity specialists. The sectors where there are ample job opportunities for a cybersecurity specialist are mentioned below:

 

  • Banking Sector-Banks use computer networks and the internet to perform their work. Therefore, this sector is always prone to cyber-attacks. Moreover, various banks got plenty of confidential information. And any bank has to face a huge loss if there is a breach of their sensitive information. 
  • Governmental Sector- government sectors immediately require cyber-security systems and specialists to save their sensitive and important information from any cyber warfare.
  • Health and care field- health care is another sector that is hiring new cyber security specialists to safeguard their essential data from getting exploited by hackers.
  • Law arena- many learned advocates are getting themselves trained with cyber security courses so that they can easily handle any case of a cyber breach. 

 

Conclusion 

A career as a cybersecurity specialist is quite fruitful as it is a highly paid profession. This is because almost every company is hiring them to protect their sensitive information. Hence, there is an enormous demand for cybersecurity specialists.

Imarticus Learning offers a Postgraduate program in cybersecurity that can help you become a fully-armed cyber security expert. This program is guided by professionals who will impart knowledge of cybersecurity as well as ethical hacking. One will inculcate sufficient skills, experience and a degree from this online course that will help you to build a career as a cybersecurity specialist. 

Cyber security as a domain is very promising and full of career prospects. This is especially true with organisations always being under dormant and imminent threats. With hackers getting more creative, it is essential for companies to recruit cyber security professionals in order to safeguard their digital assets. A data loss or breach can lead to thousands or even millions of dollars worth of damages. This is why all kinds of firms are in dire need of cyber security professionals in this modern age.

5 Skills You Need As An Ethical Hacking Manager

Posted on by Imarticus Learning

5 Skills You Need As An Ethical Hacking Manager

Compromising computer systems to evaluate security and act in good faith by alerting the exposed party is known as ethical hacking. Ethical hacking is crucial for many employment tasks connected to protecting an organization’s online assets. The specialists doing these tasks keep the organization’s computers, servers, and other infrastructure elements in good operating order while preventing illegal access through non-physical means.

Ethical hacking Training: What is it?

Hackers practicing ethical hacking use their expertise to protect or secure the organization where they operate. Online businesses are more vulnerable to hackers. Therefore, to maintain the security of your company’s websites, all such firms engage in ethical hacking practices like penetration testing. Ethical hackers must infiltrate a company’s computer systems to assess the website’s security and vulnerabilities.

Here are the four skills a certified ethical hacker must possess.

Programming Language Experience

To work in ethical hacking, you must have extensive programming language experience. You can never become a competent, ethical hacker without knowledge of computer languages. A thorough understanding of programming languages enables you to automate activities, find and take advantage of programming flaws you’re aiming for and solve difficulties. There may be several levels in each software system that you attempt to break into. You’ll need to know many programming languages to get beyond them all.

Computer Networking Skills

The ability to network effectively is among the most crucial skills for ethical hackers. The connectivity of several devices, commonly referred to as hosts connected utilizing a variety of pathways to send and receive data or media, is all that makes up a computer network. Ethical hackers will be able to study the numerous interconnected machines in a network and the possible security concerns, as well as how to mitigate those threats, by understanding networks like DHCP, Suoernetting, Subnetting, and more.

Database Knowledge

The foundation for building and maintaining all databases is DBMS. Access a database where all the information might severely threaten the business. Thus it’s crucial to make sure this software is hacker-proof. To assist the company in creating a robust DBMS, an ethical hacker must have a solid grasp of this and various database engines and data structures.

Understanding the stages and techniques of ethical hacking

Although we mention it last, it should go without saying that this is the essential ethical hacking ability. Knowing all the stages and strategies involved in ethical hacking enables you to hack with style.

Explore cyber security courses online with Imarticus Learning

These certified information security courses give students the most impactful learning opportunity. By taking this certified ethical hacker course, students will prepare for employment as Cybersecurity Analysts, Penetration Testers, Incident Handlers, and members of SOC Teams and become certified ethical hackers.

 Course Benefits For Learners:

  • These cyber security training courses will teach students ethical hacking, penetration testing, and real-world scenarios.
  • In addition, instructors will teach students how to deal with difficulties and put them through rigorous SOC team training.
  • Our online cyber security training will cover the fundamentals of security procedures, methods, software, and strategies and help you become a cyber security expert.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

7 Changes That’ll Make A Big Difference With Your Corporate Training Programs

Posted on by Imarticus Learning

7 Changes That’ll Make A Big Difference With Your Corporate Training Programs

“We invested a lot in training, but the program hasn’t shown quality returns” is a murmur often heard in corporate corridors. As a top executive, are you unable to improve organisation performance through training? Is this the challenge for your head of human resources too?

1. Value training expertise and industry endorsements

Programs designed and delivered by trainers having industry expertise and training experience.

Programs that have received endorsements from a variety of industries

corporate training and development

For example, corporate sales training is not about looking good, speaking well, and getting away with false promises. Instead, it requires a wide variety of technical, cognitive, social, and physical skills that only experienced experts can be trusted to provide.

2. Analyse your unique upskilling requirements

Top-down skills requirements (demand) within an organisation can be mapped with the skills and competencies of resources (supply) bottoms-up. All it takes to achieve this is perhaps an hour spend with each team and resources. However, the big difference it brings out is the skills gap and unique upskilling/reskilling requirements that the corporate learning programs have to fulfill. A small effort in analysing this saves the organisation significant time, money, and effort, not to mention the lack of returns due to wrong training investments.

3. Fine-tune with customisation for your needs

Generic training is easy to get but not entirely adequate, even if it is high quality. It takes a little effort to fine-tune and customise it for your organisation’s needs. Experts from Imarticus learning can aid and facilitate this easily.

4. Align training delivery with organisation goals

Once the training needs and fulfillment framework takes shape, its rollout must be aligned with the organisation’s priorities and goals. A schedule aligned and timed to cause the least disruption to core business priorities is easy to time but often ignored. However, a little thought and effort in achieving this coupled with an allowance to accommodate change can work wonders.

5. Deploy practical, engaging, experiential learning

The best practical formats of corporate training and development programs are the ones that make these experiences engaging through experiential learning. Merely adding activities without purpose can momentarily engage people but will not deliver practical outcomes. What matters is that the corporate learning programs have a well-thought methodology of actions with measurable results.

6. Facilitate continual on-demand learning access

The 24/7 availability of training resources makes it accessible for employees flexibly and conveniently. It aids continual learning and gradual upskilling that is qualitatively better than that achieved through one-time training.

Therefore, the training resources must be tech-enabled with virtual labs, smart classrooms, recorded videos, and curated content available through learning management systems (LMS).

  1. Track outcomes that benefit business and people

Individual and collective training and upskilling/reskilling goals need to be tracked on objective and subjective parameters in the same LMS. Tracking outcomes determines the return on training investment.

Conclusion

The significant positive difference these seven little changes will achieve for the corporate training and development programs is quite evident. Collective benefits help the organisation deploy resources optimally. Differentiated individual benefits can be of value to others who may have missed out. When the skills gap across the organisation diminishes, it shows practically through motivated employees, positive progress on performance parameters, and overall improvement in organisation competitiveness and growth

The secret to creating email marketing strategies that guarantee success

Posted on by Imarticus Learning

The secret to creating email marketing strategies that guarantee success

Emails are a part of today’s daily life. Apart from sending and receiving emails to and from colleagues, friends, and family, you get many emails from businesses. Some emails from various brands are expected, and some are out of the blue.

With over four billion daily email users, email marketing is integral to any successful online and traditional business. Email marketing is used by one in every two media planners, but creating and sending emails that translate into business success is easier said than done. More than 306 billion emails are sent daily. With such a massive volume, it is essential to know how to make your email stand out from the crowd and achieve its desired objective.

Here are some secrets to creating email strategies that guarantee success:

What is email marketing?

Email marketing is a communication and outreach medium for brands and businesses to reach prospective and existing customers. Email marketing can be used in various ways, like sending welcome emails, reminders, marketing communication, or information at a mass level to subscribers in your email list. Therefore, obtaining permission from users whom you are trying to contact via email with your message is critical.

An email marketing campaign can drive sales, brand awareness, engagement, leads, and revenue. Depending on your objective, you can use email marketing effectively to reach your target audience with the right message. Email marketing can be learned as part of a standalone email marketing course or overall digital marketing online training.

Seven secrets to creating email strategies that guarantee success

1.       Invested subscribers

There is no point in sending emails to a database with contacts either not interested or not part of your target audience. Instead, focusing on getting invested subscribers to your list is practical. In other words, populate your email contact list with email addresses of people that have expressed interest in receiving emails from you and have some exposure to your brand. An active list of email subscribers drives better returns and click-through rates for a business.

2.       Personalized communication

Personalization is one way of making emails stand out from the crowd. With customized email tags, personalize your communication with your users. It can include details like name, birthday, geography, or any other element to help establish a relationship with your end user. Always remember that privacy is a double-edged sword where extreme personalization can seem like an invasion of privacy. As a result, it is critical to maintain the right balance between personalization and privacy for effective communication.

3.       Brief subject-lines

Many people open emails based on their subject line. In other words, email subject lines are essential for the success of any email marketing campaign. Emails with subject lines ranging from 6-10 words have the highest open rate. It may seem like a single sentence, but getting the correct email subject line is more complex. Always remember that you need to achieve more with less when creating email subject lines for a better chance of success.

4.       The right time

Selecting the right time to send your emails is crucial. Unfortunately, there is no standard right time for sending out emails. It depends on when your audience has the time to engage with the brand’s email communication. Picking the right time is also dependent on the industry.

5.       Include value

An email marketing campaign can deliver immense value to the business only when the company is willing to include value for its end users. So, depending on your industry and business, you can offer information guides, e-books, discount coupons, free shipping, or any other value to the end users to boost engagement and click-through rates.

6.       Optimize for mobile

Optimizing your emails for mobile is essential, as around 80% of internet users own a mobile phone. It is challenging to craft a successful email marketing campaign without a mobile-friendly design. Optimizing for mobile requires creating one-column emails, placing important text-centred ones, and including a clear CTA with bigger font and smaller images. Irrespective of where end users access emails, it would help you to create high-quality emails.

7.       Segment subscribers

It is always a good idea to segment your subscribers. The segmentation can be based on age, geography, stage in the funnel, or any other component that works for your brand. The idea is to not go with a generic message to your email list. Instead, refine the messaging strategy to contact the right person, with the right message, at the right time.

The above secrets can help you build a successful email marketing campaign. In addition, learn more insights about how the internet and search engines function by opting for the best digital marketing online training course.

If you want to learn more about building a career in digital marketing or enrolling in an email marketing course, contact us through chat support, or drive to any of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Get a free 1:1 Imarticus counselling
Get a free 1:1 Imarticus counselling