The Next Big Thing In Corporate Sales Training

Companies conduct training programs regularly. Corporate training and development programs are educational activities carried out at the workplace, which are designed so that they lead to the development of values and skills among employees, including those pertaining to sales. Such training programs have been acknowledged to have a significant impact on the performance of a company.

The goals of a corporate learning program

Ensuring that employees have updated knowledge regarding a company’s advancements in trends and working policies

Enabling the development of the knowledge and skills of the employees and helping them in their careers Helping them bridge the skill gaps

Aiding them to upskill themselves for new leadership roles

What are the next key features of effective program?

Relevance

It is one of the important qualities of an effective corporate learning program. It is important for a training program to be of pertinence to all of the employees of a company. It should also be in synchronisation with the values of an organisation. It has a significant impact on the growth of an organisation.

Plan outline

Corporate training and development programs must have a good plan outline. The training program will be efficient if its structure is based on the issues related to the program. The objectives of a training program must be aligned with the skills of a trainee.

It implies that the training objectives must directly impact the growth of a trainee leading to their growth. This, in turn, makes employees more active and curious to learn and grow.

Learner focused

A training program must be learner-focused. It must solve the problems that are known to affect the employees. The engagement of employees in a training program is important. It would be good to add entraining breaks and fun exercises to the modules of a training program. You can make the best use of a rewards system by offering benefits to employees who are able to attain the desired goal. In this way, it would ensure that your employees are motivated enough to take part in the training.

Clear communication

Corporate training programs are known to be highly efficient when there is clear communication between trainers and employees. There should be clear and effective communication as it is important.

Open-mindedness is required too. The message that needs to be delivered to employees should be clear and specific.

Right technology

The utilisation of the right technology must go hand in hand with the training. Training programs with new technologies are helpful, efficient, and appealing.

Inquiry-based program

It implies that the employees should have the liberty to exchange their diverse experiences and address issues through agreements and discussions. The exchange of information enhances knowledge and helps employees come up with appropriate solutions.

Evaluation

There should be an evaluation of a corporate training program. A program should allow employees’ participation and engagement in planning and decision-making. There will be a better implementation of their contributions if there is an efficient evaluation system.

Final Words

An efficient corporate sales training program is one that incorporates all the important features in accordance with its objectives. It offers several benefits. Sales training and development programs have been known to do wonders in terms of enhancing the knowledge and skills of all company employees. It has a huge impact on the growth and development of employees.

A good corporate sales training program ensures that the trainees are well versed in how to plan and make a decision when required, and that’s an amazing part of our Program at Imarticus! We are here to take the challenge and teach professionals the next big thing in corporate sales training.

A Beginners Guide To Corporate Sales Training

Introduction

Your sales team drives the revenue. Therefore, it acts as the lifeline of your business. Hence, if you expect excellent results from your sales team, sales training is the most important investment. U.S. companies spend over $70 billion annually on training and an average of$1,459 per salesperson – almost 20% more than they spend on workers in all other functions.

Sales Training

Even the most basic sales skills are used in everyday life. Communication and persuasion are daily tasks. Sales training is the process of developing salespeople’s skills, improving their knowledge, and inculcating key attributes to enhance their behavioural tactics to drive sales success effectively. To be most effective, corporate sales training must be considered, planned, designed, and implemented as a change management initiative.

The sales training required can vary from one sales representative to another, especially if they are new to the industry. In the world of sales, there are always new strategies and new technologies to learn to sell effectively.

For new salespeople on board, completing company-specific training is a priority. Unless your new hire is a complete fresher, that person will have at least a basic understanding of the mechanics of selling.

For a corporate sales workforce, a sales methodology is the approach the team adopts during the sales process. It focuses on the systematic side of sales activities like call preparation, meeting formats, improving overall sales effectiveness, finding high-quality leads, and managing customer relationships.

Regardless of the training method you use, build a best practices guide around it. It can be delivered internally to reduce training time for new representatives. Developing an internal training system is the best way to optimise the learning process.

Modes of Training

Some of the modern methods that the industry adopts to train salespersons include:

On-the-job field training

Workshops, seminars, and lectures

Meetings and conferences

Freshers’ internship training

Correspondence training

Visual and simulated training

Companies ideally prefer a live one-day kick-off, bringing the sales process to life and demonstrating how to execute the strategy through role-playing.

Sales Training: Effective Techniques

Get new sales entrants up to speed quickly by letting them hear demos or pitches at the earliest. Incorporating daily micro-training supported with demonstrations helps the sales team learn multiple skills over time.

Get sales professionals with profound experience in sales and negotiation to design customised, practical, and easy-to-implement training modules. The training should apply to real deals to be relevant.

Make sure new salespeople can articulate value and sell stories. Explain to them the expectations, processes, and knowledge of the company. Then map them with a fully skilled salesperson for training, shadow calls and practice demos, followed by an evaluation.

Bring your sales executives into real-life situations in a semi-secure environment and engage them in active listening rather than a training simulation.

Higher employee engagement and morale have a direct impact on the bottom line. Sharing success stories and mutual successes instils confidence and unity among your salespeople and motivates them to satisfy customers.

Introducing key terms and concepts in the sales field before students engage with the actual lesson material reduces cognitive load. Hence, always include pre-training modules and personal training in the corporate sales training process.

Review what worked and failed to prepare you, improve your response, and create an adaptive strategy.

Personalise training with one-on-one mock scenarios, help establish open dialogue, and engage learners.

Include an experienced mentor who allows beginners to get hands-on experience and personal benefits through story sharing.

Review sales leadership success stories and new developments and provide consistent expectations and processes guidance.

Takeaway

Corporate sales training should have a strong reinforcement plan. Leverage the best learning solutions and corporate training to benefit your sales organisation through human-centric sales processes. Setting sales goals, action planning, implementation, and ongoing accountability is critical to driving long-term behaviour change in salespeople.

You can also contact Imarticus Learning through chat to get support on training solutions. For career counseling, you can visit the training centres in Mumbai, Pune, Thane, Ahmedabad, Delhi, Gurgaon, Bangalore or Chennai.