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Significance of social media marketing: A comprehensive guide for 2023

Posted on by Imarticus Learning

In any company’s marketing plan, social media marketing is essential. Social media marketing will remain a crucial component of businesses’ efforts to reach their target audiences, interact with them, and develop their brands in 2023 due to the social media platforms’ ongoing growth and the rising number of users. 

Social media has completely changed how companies promote their goods and services. With the help of social media sites like Facebook, Twitter, Instagram, and LinkedIn, businesses now have a potent instrument for connecting with and engaging their target audience.

Any company’s overall marketing plan must now include social media marketing. In this guide, we will explore the importance of social media marketing in 2023, the current state of social media marketing, and the pillars of the social media marketing that businesses should focus on.

Understanding the Importance of Social Media Marketing

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Social media marketing utilizes social media platforms to promote a product or service. With billions of people using social media, businesses can reach a vast audience through social media marketing. In 2023, social media marketing has become essential to any business’s marketing strategy. 

The following are some reasons why social media marketing is vital in 2023:

  • Increase Brand Awareness: Social media marketing is a great method. Businesses can reach a wide population and improve their visibility by establishing a social media presence.
  • Cost-effective: Social media marketing is an inexpensive method to reach many people. It frequently costs less than conventional forms of promotion like TV and radio commercials.
  • Improved SEO: Social media can also aid in advancing a company’s search engine optimization (SEO) initiatives. By producing high-quality content and interacting with their community, businesses can improve their rankings on search engines.
  • Improved customer engagement: Social media platforms allow businesses to engage with their customers personally. This engagement can lead to increased loyalty and advocacy.

The Vital Pillars of Social Media Marketing

Social media marketing includes more than just posting on social media. Businesses must concentrate on the social media marketing elements listed below to succeed:

  • Defining Your Target Audience and Setting Objectives: Before beginning a social media marketing campaign, businesses must clearly define their target audience and determine their campaign’s objectives. Their efforts will be more effective and concentrated thanks to it.
  • Choosing the Right Social Media Platforms: Each social media network has a unique audience it appeals to. To contact their target market, businesses must select the appropriate platforms.
  • Developing a Social Media Marketing Plan: A social media marketing strategy outlines a company’s strategies and tactics to accomplish its goals. It ought to cover engagement tactics, posting schedules, and content production.
  • Creating Compelling Content: The content businesses post on social media must be high-quality, relevant, and engaging. It will help attract and retain their target audience.
  • Building an Engaged Community: Engaging with their audience is crucial for businesses to build a loyal and engaged community. It includes responding to comments and messages and creating opportunities for interaction.
  • Measuring and Analyzing Your Results: To determine the potential of social media marketing efforts, businesses must measure and analyze their results. This will help them identify areas for improvement and optimize their strategies.
  • Stay Updated with Social Media Trends: Social media constantly evolves, and businesses must stay current with the newest trends and best practices to remain competitive.

Ultimate Social Media Checklist for 2023

The following checklist has been developed to assist companies in 2023 in using social media marketing effectively:

  • Identify your target market and establish specific goals.
  • Select the most effective social media sites or channels for your company.
  • Create a strategy for your social media marketing that details your strategies and tactics.
  • Produce engaging, relevant, and high-quality material.
  • Responding to messages and remarks will help you interact with your target audience.
  • To make your strategies more effective, track and analyze your outcomes.

Businesses can use social media platforms to reach their target population, build brand awareness, and boost sales by adhering to these best practices.

Discover Chief Marketing Officer Online Courses with Imarticus Learning

Imarticus Learning offers state-of-the-art IIIM Raipur marketing courses for ambitious professionals aspiring to become CMOs or leaders. 

Course Benefits for Learners:

  • The IIM chief marketing officer certification course, developed in partnership with Imarticus Learning, enables students to advance vertically more quickly, start international business initiatives, and achieve corporate objectives.
  • This insightful curriculum develops future business leaders’ strategic, operational, and technological leadership skills.
  • Our knowledgeable faculty incorporate a variety of viewpoints, and the IIM Raipur campus immersion fosters knowledge exchange to create robust business solutions and valuable strategies.

Benefits of choosing a certification in capital markets from IIM Lucknow

Posted on by Imarticus Learning

In today’s economy, capital markets play a crucial role when it comes to facilitating the exchange of financial assets & driving economic growth. They provide a platform for businesses for raising capital & for investors to allocate their funds efficiently. Therefore, having a strong understanding of capital markets & their workings is crucial for a successful career in finance.

One institution that stands out when it comes to providing quality education in capital markets is the Indian Institute of Management or IIM Lucknow. Their certification program in capital markets is designed to equip students with the skills & knowledge needed to excel in the field.

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Obtaining a certification in capital market course from a reputed institution like IIM-Lucknow comes with various benefits. It not only enhances your professional profile but also provides students with valuable insights into the workings of capital markets, making you a valuable asset to any organization in the finance industry. This blog discusses the various benefits of choosing a certification course in capital markets from IIM-Lucknow.

Here are the benefits of opting for the Capital Market Certification Course:

Industry-Relevant Curriculum:

IIM Lucknow’s certification program in capital markets has an industry-relevant curriculum that aligns with the latest trends and best practices. It covers crucial topics like equity, debt, derivatives, and risk management, providing students with a comprehensive understanding of financial instruments and trading mechanics.

The program’s practical approach through case studies, simulations, and real-world projects prepares students for real-world challenges and makes them job-ready. This hands-on approach ensures that students gain practical exposure to the workings of capital markets and become valuable assets to any organization in the finance industry.

Overall, the program’s industry-relevant curriculum & hands-on approach make it an excellent choice for the ones looking to build a capital market career.

Expert Faculty and Peer Learning:

The faculty of IIM Lucknow is a team of seasoned professionals with extensive years of experience in the field of capital markets. They bring a wealth of knowledge & expertise to the program, providing students with insights and practical skills that are relevant to the market.

In addition to the expert faculty, the program also encourages peer learning and interaction. This can be valuable for networking and building relationships in the industry. Students get to work with diverse individuals who bring their unique perspectives & experiences to the table. This creates a rich learning environment that fosters collaboration and teamwork.

The program also provides students with access to industry leaders, guest lectures, and workshops. These sessions offer valuable insights into the latest industry trends and best practices, and students get to interact with professionals who are at the forefront of the field. This exposure can be beneficial for networking and building relationships in the industry, which can open up new career opportunities.

Overall, the expert faculty, peer learning, and access to industry leaders make IIM Lucknow’s certification program in capital markets an excellent choice for anyone looking to build a career in the industry.

Career Opportunities and Alumni Network:

Completing IIM Lucknow’s certification program in capital markets can open doors to a world of career opportunities for students. Graduates of the program are equipped with the skills & knowledge required to pursue various roles in investment banking, asset management, securities trading, and other areas of finance.

Moreover, IIM Lucknow’s strong alumni network can provide students with valuable connections and mentorship opportunities. The alumni network comprises successful professionals who are willing to guide and mentor students and help them navigate their careers in the finance industry.

The program’s success stories are a testament to the quality of education and networking opportunities IIM Lucknow provides. Many previous students of the program have gone on to hold prominent positions in the finance industry & their career progression is a testament to the program’s effectiveness.

Overall, the various career opportunities and the strong alumni network make IIM Lucknow’s certification program in capital markets an excellent investment for students looking to build a successful career in the finance industry.

Start your Career in Finance with Imarticus Learning

Students who take our certificate courses will learn about careers in capital markets, risk management, and fintech. The world’s top business school—IIM Lucknow- developed this rigorous program.

Our Capital Markets course uses a comprehensive curriculum to teach you the core concepts of corporate finance, risk management, compliance, fintech, and equity research.

Mid-level professionals who want to advance in their careers can benefit from taking this course. 

Course Benefits For Learners:

  • Capital Markets course enables students to connect with other students & business people.
  • The students will learn the important ideas of investment banking, capital markets, risk, and fintech.
  • Students may acquire knowledge about capital markets through the capital market course.

Benefits of getting trained as a cyber security analyst

Posted on by Imarticus Learning

Cybersecurity has become an increasingly important aspect of our digital lives. As we rely more & more on technology for our personal & professional needs, the risk of cyber attacks continues to grow. Cybersecurity analysts are professionals highly skilled in identifying and mitigating cyber threats. They protect systems by identifying potential problems, such as breaches or vulnerabilities, before they can be exploited by malicious hackers.

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The benefits of getting trained as a cybersecurity analyst are numerous. Not only does it offer a highly rewarding career path with job security, but it also provides individuals with the skills & knowledge to protect themselves & their organizations from cyber threats. This blog explores the benefits of getting trained as a cybersecurity analyst in more detail, including increased demand for cybersecurity experts, opportunities for career advancement, enhanced skills & knowledge, and improved job security.

Let’s take a closer look at the advantages you will enjoy when you become a cyber-security analyst.

Increased demand for cyber security analysts

As our world becomes more digitally interconnected, the threat of cyber attacks continues to rise. From individual hackers to organized crime syndicates and state-sponsored cyber warfare, the need for cybersecurity professionals has never been greater. This has led to a significant increase in demand for cybersecurity analysts across various industries. The field is projected to grow 31% from 2019 to 2029, offering lucrative salaries averaging over $100,000 annually. Pursuing training as a cybersecurity analyst not only provides a rewarding career path but also makes a vital contribution to safeguarding sensitive information & systems from cyber attacks. 

Opportunities for career advancement

Training as a cybersecurity analyst can lead to opportunities for career advancement within the field. Cybersecurity threats are growing in frequency and complexity, increasing the demand for skilled professionals who can identify and mitigate these threats. This demand has created various career paths, such as CISO, Security Consultant, and Information Security Analyst. Pursuing ongoing education & training can further enhance skills and knowledge, leading to more opportunities for growth and advancement. By staying up-to-date with the latest trends & technologies, cybersecurity analysts can remain effective in their roles & continuously improve their skills.

Enhanced skills & knowledge

Training as a cybersecurity analyst provides individuals with valuable skills such as threat analysis, incident response, vulnerability management & risk assessment. These skills can be applied not only in the field of cybersecurity but also in related fields such as IT & business. In the IT field, cybersecurity skills can assist in managing and maintaining the security of IT systems, networks, and applications. In the business world, cyber security skills are essential for ensuring sensitive information security & developing and implementing security policies & procedures. These skills are in high demand across different industries, making cyber security training a valuable investment.

Improved job security 

Training as a cybersecurity analyst can improve job security due to the high demand for qualified professionals in the field. Cyber-security is a growing concern for businesses & organizations of all sizes, and the need for dedicated professionals to protect sensitive information is greater than ever. With the increase in cyber threats and attacks, organizations are willing to invest in qualified cybersecurity professionals to ensure the security of their digital assets.

In addition, cybersecurity is a continuously evolving field, and individuals who undergo training and education in this field are better equipped to stay up-to-date with the latest trends and technologies. This ongoing education and training can lead to better job performance & increased job security as companies seek to maintain their cybersecurity posture.

Overall, being trained as a cybersecurity analyst can improve job security due to the growing demand for qualified professionals in the field and the critical importance of cybersecurity in businesses & organizations.

Kickstart Your Career in Cybersecurity with Imarticus Learning

If you wish to pursue a career in cybersecurity & becoming an expert in digital defense, then look no further than Imarticus Learning’s IIM Lucknow certificate courses. With this capital market certification course, you’ll join the ranks of professionals working as penetration testers, subject matter experts, analysts, incident handlers, or SOC team members. The course provides the knowledge & skills required for success in today’s tech-savvy world, giving you the ticket to becoming a cybersecurity celebrity.

Here are the benefits of the course for learners:

  • Prepare for a career in Finance with our cyber security course with placement.
  • Our instructors provide rigorous SOC team training & teach essential problem-solving techniques, helping you become a cybersecurity analyst.
  • Our cyber security training course covers the fundamentals of security practices, techniques, tools & tactics and comes with a job interview guarantee.

SQL for Data Science: Why Is It Important?

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Learning SQL or Standard Query Language is a mandate for anyone looking to build a career in data science. It is used for interacting with and extracting data from relational databases. Most modern systems today capture data stored in one or multiple databases like Oracle, MySQL, SQL Server and Redshift. Hence, it is important to have an in-depth understanding of SQL to glean data from these systems and use them efficiently.

Apart from writing queries and handling data, it aids in communicating with people, visualising results and building models. It is also an essential element in machine learning. Despite being a powerful tool, it is easy to learn, easily shareable, familiar and relevant worldwide.

What is SQL?

SQL or Standard Query Language is a declarative language for controlling and acquiring data. Data scientists use it to develop, decipher, control (insert, update, delete) and combine tables. Furthermore, it is used for filtered results with ORDER BY statements, WHERE clauses and the like. 

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SQL helps data scientists access data and work directly with a database without using a different programming language. It makes running complex queries easier because one can do so with SQL syntax and without writing code, making extracting anything from a database easy.

5 Reasons Why SQL is Important in the Field of Data Science

SQL is essential for Relational Database Management which plays a major part in data science. Here are 5 main reasons why SQL is important in data science:

1. It is a powerful language 

SQL programming is used for manipulating data, creating new tables, inserting data into tables and retrieving results of queries. SQL syntax is similar to the SQL programming language, which makes it easy to learn. Developers familiar with Standard Query Language also find it easier to learn Python objects and programming. With SQL, it is possible to:-

  • Query the database and acquire results comprehensibly without manually going through every row with tools like R scripts or Excel. 
  • Quickly acquire the necessary answers you need without the need to write code or try multiple algorithms.

2. It is globally recognised

Being familiar with data science tools like R, Spark and Python makes it easier to learn SQL. More importantly, it is a mandatory skill recognised globally to help manipulate and interact with data stored in databases. Knowing how to write queries in SQL can be used in all database applications and tools without any in-depth knowledge of statistics.

3. SQL is sharable

SQL is also widely used for sharing data and helping data scientists communicate with other non-technical members of an organisation who might require the same information. For instance, if the marketing team of a company requires understandable information from a raw dataset, then it is the duty of the data scientist to glean, process, clean and provide it. This helps enhance flexibility and work efficiency among teams. 

4. It is a common tool

Data experts and business users widely use SQL for querying databases like data lakes and warehouses. Aside from being another tool that helps access Spark and Hadoop, it is also used by primary data analysis tools like Tableau to query relational databases. 

5. It is relevant

SQL is commonly used in multiple data science tasks like:-

  • Exploring data and understanding it better
  • Cleaning up data
  • Prepare data for analysis
  • Building models on the prepared data set
  • Visualising results and reporting on them.

Why is Learning SQL a Mandate for Becoming a Data Scientist?

We have consolidated a list of reasons why learning SQL is a mandate for pursuing a career in data science:-

  • It helps handle structured data: SQL is required to work with structured data stowed in relational databases and raise a query in said databases.
  • Big data platforms provide useful extensions: Platforms like Hadoop offer extensions for raising SQL command queries to manipulate data efficiently in HiveQL.
  • It helps experiment with data: SQL is a standard tool that provides data scientists with the opportunity to experiment with data by creating test environments.
  • It helps in analysing data: SQL skills are integral in data analytics. It helps work with data stored in relational databases such as MySQL, Microsoft SQL and Oracle.
  • Helps in preparing data: SQL helps in data wrangling, which removes errors and combines complicated datasets. It is essential for working with numerous big data tools because it aids in preparing data and making it more accessible.

Conclusion

SQL skills are mandatory for data scientists. It helps comprehend data efficiently to facilitate effective decision-making. Therefore, a career in data science is the most lucrative choice you can opt for because of the golden opportunities that lie in its wake. 

Large corporations are constantly looking for data scientists who can glean and analyse data from large data sets to help make better decisions that will facilitate the ultimate growth of an organisation. To upskill yourself and further your career in this field, you can sign up for the comprehensive Postgraduate Program in Data Science and Analytics offered by Imarticus Learning. 

6 top careers you can choose after graduation

Posted on by Imarticus Learning

Choosing the right Career after graduation is crucial as it sets the foundation for your future career path. The finance and banking industry is famous for graduates as it offers lucrative career opportunities and job security. However, it can be overwhelming to decide which career path to pursue. In this write-up, we will discuss the top 6 careers in finance and banking that graduates can choose to kickstart their careers.

Top Career Options in Finance

Many career options are available in finance for those who wish to specialize in this field or pursue a career in professional financial jobs. 

Some of the most popular finance careers or finance jobs include:  

  • Investment Banking
  • Financial Analyst
  • Risk Management
  • Accounting
  • Financial Planning
  • Commercial Banking

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Each Career in banking has its unique skill set, responsibilities, and salary potential. By exploring these career paths, graduates can better understand which approach aligns with their interests and career goals.

  1. Investment Banking

Investment bankers have a responsibility to help companies and organizations that raise capital by issuing securities such as stocks and bonds. They also provide financial advisory services to clients on mergers and acquisitions, corporate restructuring, and other financial transactions. Investment banking courses after graduation is a great career choice for graduates interested in finance with affordable investment banker course fees. 

  1. Financial Analyst

Financial analysts analyze financial data to help companies and individuals make informed investment decisions. They use financial models to forecast future trends and identify potential investment opportunities. Financial analysis is a great career choice for graduates interested in finance, have strong analytical skills, and are detail-oriented. Financial analysts typically work for investment banks, asset management firms, or large corporations.

  1. Risk Management

Risk managers are responsible for identifying and assessing potential risks affecting an organization’s financial health or reputation. They develop strategies to mitigate those risks and ensure compliance with regulatory requirements. Risk management is a great career choice for finance graduates with strong analytical and problem-solving skills who are detail-oriented. Risk managers work for large corporations, financial institutions, or insurance companies.

  1. Accounting

Accountants are responsible for preparing and maintaining financial records for individuals, organizations, and government agencies. They also provide financial advisory services and help clients comply with tax laws and regulations. Accounting is a great career choice for graduates who are interested in finance, have strong attention to detail, and are good at math. Accountants typically work for accounting firms, corporations, or government agencies.

  1. Financial planning

Financial planners are responsible for helping individuals and organizations achieve their financial goals. They provide advice on investments, retirement planning, and other financial matters. Financial planning is a great career choice for finance graduates with strong communication skills who enjoy working with people. Financial planners typically work for financial planning firms, investment firms, or insurance companies.

  1. Commercial Banking

Commercial bankers are responsible for providing financial services to businesses, such as loans, lines of credit, and other banking products. They also help clients manage their cash flow and navigate economic challenges. Commercial banking is a great career choice for finance graduates with strong communication skills who enjoy working with people. Commercial bankers typically work for banks or other financial institutions.

Top Skills To Make a Big Career in Banking 

If you want to succeed in a finance career, there are several skills you should possess:

  • Analytical Skills: The capacity to analyze a situation to derive relevant conclusions is highly sought in finance. Skills such as strategic thinking and leadership are also essential.
  • Financial Modelling: This skill involves representing a financial situation using abstract methods to design a model that portrays the financial performance of a portfolio or asset.
  • Business Intelligence: Understanding the current and future data regarding sales, inventory, and other fields is essential for making well-informed business decisions. Business Intelligence experts use software like Tableau to gain insight into the financial area.

Discover Investment Banker Career With Imarticus Learning

Imarticus Learning provides an opportunity for individuals to embark on a career in the financial markets through the Certified Investment Banking Operations Professional program. Upon completing this program, students will possess the skills and knowledge necessary to excel in banking and clearing services at all stages of production. 

Course Benefits for Learners:

  • Students will learn about financial services, investment banking, and the complexity of derivative management products and securities throughout their trade-life cycles.
  • The student will also get the chance to become an investment banker and the assistance required to launch a career in investment banking.
  • It covers finance, strategic planning, financial management, and the evaluation of investment chances.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bangalore, Delhi, Gurgaon, and Ahmedabad. If you need further information, contact us via our chat support system.

A Beginner’s Guide to learn Hadoop Online in 2023

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The popularity of Hadoop among big companies is growing immensely. The market of Hadoop has also witnessed the largest transition in recent years. This transition will have no downfall anytime soon. Hadoop allows companies to store data, make financial plans, track down information and formulate personalised recommendations. 

You can learn Hadoop online to grab all the lucrative opportunities this field offers.  An online course will help you change your career easily. 

What is Hadoop?

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Apache had created Hadoop, an open-source framework. It can easily process and store big-volume data. The entire framework has been coded with the assistance of JavaScript. Hadoop is unique as it can be amplified by just adding more nodes to its clusters. Big companies like LinkedIn, Meta, and Twitter are already using Hadoop.

What are the four fundamental modules of Hadoop?

Hadoop consists of four fundamental modules. Let’s learn more about these modules:

Hadoop Distributed File System (HDFS)

HDFS generally uses low–end or standard hardware and is more efficient than traditional systems. It can store big data better than the traditional system. Besides, HDFS also has an outstanding fault-tolerating system.  

Yarn

The full form of Yarn is Yet Another Resource Negotiator. The main task of this is to regulate and supervise various clusters and nodes. It also organises tasks. 

Map Reduce

This is a framework designed to allow programs to compute big data in parallel. The Map Reduce framework converts the input data to evaluate it using the Key value pair. 

Hadoop Common 

Hadoop Common is the main JavaScript library. This is mainly used to launch the Hadoop framework and other modules. 

Advantages of using Hadoop

Large companies are opting for Hadoop because of the various advantages it offers. It has escalated the revenue of many large companies. Here we have enlisted a few benefits of Hadoop:

 Scalable: Hadoop can be upgraded at any point by adding more modules to its clusters.

Rapid: The traditional systems can not distribute data among clusters as fast as Hadoop can. Most of the data analysis tools of Hadoop are situated on the same servers. Therefore, the processing time is reduced significantly. Due to Hadoop, terabytes and petabytes of data can be processed within a few minutes and hours, respectively.

Economical: Hadoop is more economical than traditional systems as it is an open source and usually stores big data in commodity hardware. 

Failure Resistant: Hadoop can resist data failure easily. It has a feature which enables it to copy and replicate data. This replicated data is used when any network collapses. Data in Hadoop can be copied thrice. 

Various tools from Hadoop Ecosystem 

The Hadoop ecosystem consists of various tools as well as applications. These tools are used to store, manage and analyse huge data. Here is a list of a few Hadoop tools:

  • Spark- An open-source tool, it is mainly used for huge data loads. It also encompasses within itself batch processing, graph database, streaming analytics and Machine Learning.
  • Hive- This tool assists the users in using Hadoop along with SQL. On a massive scale, Hive can enable and distribute data analytics. It can also work on the fault tolerance feature of Hadoop. 
  • HBase- This non-relational open source runs on Hadoop Distributed File System (HDFS). HBase is a Hadoop tool that can be upgraded at any given point. Apart from that, it can circulate huge data among various in-built stores.  It also has access to rows and columns in real-time.
  • Presto- This is an open-source tool which supports the ANSI SQL. Presto also includes complicated inquiries as well as window functions. It can work on more than one data source that includes HDFS as well. 
  • Zeppelin- This tool is a type of notebook that permits interactive data. 

What jobs are available as a Hadoop professional?

There is a huge demand for Hadoop professionals as more companies are adopting it. Therefore, companies are offering lucrative salaries so that individuals can change their career options to become Hadoop specialists. Here is a list of job roles of a Hadoop Professional:

  • Hadoop Admin
  • Data Engineer 
  • Data Scientist 
  • Software Engineer 
  • Big Data Architect 
  • Data Analyst
  • Hadoop Developer

Conclusion 

If you are wondering how to learn Hadoop, then enrol yourself on the online course by Imarticus Learning. This course is handled by professionals who arm you with the requisite knowledge and skills. The data analytics course will help you grasp the nitty-gritty of Hadoop and open doors for lucrative job opportunities. 

How to prepare yourself before appearing for data structures and algorithms interview

Posted on by Imarticus Learning

The method of organising data using a virtual system is called a data structure. The tables of data, or sequences of numbers, are all well-defined structures. An algorithm is basically a series of steps that are carried out by a computer, which takes input and then transforms that into target outputs.

The combination of data structures and algorithms helps programmers to build the computer programs of their choice. A highly optimised and efficient code can be ensured only by having deep knowledge of data structures and algorithms. If one wants to learn data structures and algorithms, there are solid courses available online.

Preparations for a Data Structure and Algorithms Interview

Full Stack Developer Course

For developing the skills that are required for acing a data structure and algorithms interview, it is very important to explore all the directions, ask the right kind of questions, and understand the most suitable practices along with common pitfalls of the modern software symptoms.

The main purpose of a data structure and algorithms interview is to exhibit one’s ability in order to become an appropriate engineering teammate by identifying strong coding, problem-solving and communication skills. Some of the things that one should focus on throughout the interview are:

  • Preparing Before the Interview

It is very important to have deep knowledge and talk about different kinds of data structures and all their weaknesses, strengths and how they can be compared to each other. It is better to execute data structures from scratch because that makes one more prepared for these interviews, compared to studying those data structures like an abstract concept. It is extremely important to be familiar with all the major algorithms. 

  • Understanding a Problem

Generally, the interview starts by briefly discussing a problem that the interviewee needs to solve. Many applicants start to code when they see the questions, but later on, that may often lead to errors. Instead, it is much more important to read the question thoroughly and understand the constraints. It is very important for the interviewer to get a good insight into the way the applicant thinks through a problem or an issue. It is very important to make the interviewer understand that the applicant is spending time on implementing the solution. It is also important to have enough time for coding the solution as well.

  • Conversing Through the Brute Force Solution

It is very important to talk through the brute force solution that the applicant can think of with the interviewer. Quite often, applicants skip conversing through the brute force solution because they think that the brute force solution is very obvious. This is actually a mistake. Even if it takes a lot of time, it is very important to come up with a solution to the stated problem. After talking through the brute force solution, it is important to ask the interviewer if they would like the applicant to implement that solution, or come up with a better solution.

  • Optimising the Solution

After talking through the brute force solution, the interviewer might ask for a better solution. If something like this happens, then it is very important to discuss the applicant’s approach with the interviewer and then understand what to optimise, space, time, or both. Some initial assumptions can change too while optimising. For that reason, it is important to check with the interviewer. Once the interviewer and the applicant agree on a specific solution, the coding starts. 

  • Coding the Solution

It is very important to make the interviewer understand what the applicant is doing. While coding, it is important to converse on the section of the code that the applicant is going to implement on a higher level and why it was written. The interviewer should understand the applicant’s code and whether that code would return the expected results and be a solution to the problem. There is a high chance of missing out on a bug or having a syntax error, and for that reason, it is necessary to go through the code thoroughly.

  • Testing the Solution

Debugging is an extremely important skill. If the code has any bug, the applicant can showcase his or her ability to analyse why the code failed and then fix it. Good programmers are more likely to solve bugs as they code, rather than writing a perfect code on their first attempt. It is very important to do some manual testing to make sure it performs the way the applicant expected it to work. 

  • Practising and Learning New Tactics

Practicing questions on data structures and algorithms is one of the most important ways of improving an applicant’s performance. Mostly, data structures and algorithms interviews are very similar and for that reason, practicing more means having a higher chance of facing problems that the applicant is already familiar with. One of the best ways to prepare for these interviews is by doing mock interviews. 

Conclusion

The full stack web development course from Imarticus helps the applicant to have a deep knowledge of web development technologies as well as data structures and algorithms. The full stack developer certification can help the applicants to acquire the knowledge needed to crack data structures and algorithms interviews.

Major differences between retail and corporate banking

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Retail banking program is a banking service offered to the general public or individuals to manage their funds in their savings or fixed accounts and carry out various other day-to-day banking transactions such as depositing money and opening bank accounts. Corporate banking is a type of commercial banking that focuses on small and large businesses and corporations, offering services such as trade finance, derivatives and other financial products.

Investment Banking course

Personal loans, auto loans, home loans and other customer-facing retail banking products are available. Corporate Banking is designed based on business needs and can be customized or adapted to meet specific needs, e.g. B. Loans. In terms of customer base, retail banking often attracts a large number of customers, but corporate banking does not attract a large number of customers, it attracts affluent customers. Processing fees in retail banking are low while processing fees in corporate banking are significant. Corporate banking is more profitable than retail banking in terms of profitability.

Retail financial institutions and corporate financial institutions are closely related because of who they serve. Businesses rely on consumers to successfully purchase products and services, while customers rely on businesses to respond to requests and/or solve problems that humans cannot easily solve. Businesses and customers depend on each other to thrive, meaning that retail banks and commercial banks theoretically depend on each other to function properly.

Important role of Anti-Money Laundering in Capital Markets

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Using capital markets for money laundering via investment banking is one of the hot topics in financial work. Several cases, like Deutsche Bank’s trouble with mirror trading or the connection of 1MDB bonds with Goldman Sachs, have been in the limelight. However, these cases are just the results of inadequate industrial efforts. 

Money laundering occurs even through capital markets, although the participants are regulated with traded financial instruments and fall under the supervision of companies listed on stock exchanges. However, it has been observed that anti-money laundering (AML) risk management is a pressing issue taking place mostly in the capital markets at its relative infancy. 

According to the data provided by the UK National Risk Assessment of Money Laundering and Terrorist Financing Report, the capital markets were exposed to high risk of money laundering in 2017 due to a relative lack of control. Hence, it is pivotal for AML procedures and processes to be implemented to control money laundering in any part of the world. 

In this article, we will discuss concepts of capital markets and the role of anti money-laundering in capital markets with legal procedures adapted internationally to fight these problems. 

What is anti-money laundering (AML)? 

To put it into simple words, AML is a robust set of laws, regulations and procedures that are set to expose illicit funds disguised as legitimate income. Money laundering conceals the crimes with three legitimate states of placement, layering and integration stages uncovered by AML policies to set things straight. 

Originally, AML used to be a response to the growth of financial industries to lift international capital control with the ease of conducting complex financial transactions. The concept of incorporating AML legislation in financial institutions dates back to the Bank Secrecy Act of 1970 to deal with the complex regulatory framework and work with utmost diligence. Since then, different institutions have been modifying AML regulations according to their needs to comply with their respective economy. 

Compliance steps for AML regulations

AML abides by certain rules and regulations to prevent money laundering. Notably, money laundering has taken a huge dip in the market, compelling international financial institutions to formulate mandatory provisions to fight such problems. Here we have curated some compliant steps of AML regulations that are pivotal for any financial institution. 

Know Your Customers (KYC) 

It is integral for any financial institution to identify its clients. KYC is a method to comply with their identification and understand the nature of their financial activities. KYC also helps determine if the deposited funds are from a legitimate source and not made through different shell corporations. 

Customer Due Diligence (CDD) 

This is an integral method alongside KYC and complementary to one another. The regulations of CDD vary from country to country, depending on their economic situation. CDD ensures the information about a potential customer is accurate and authentic. CDD is also subjected to conduct due diligence on those suspecting clients who might be crossing the threshold of AML regulations. 

Appointment of an AML Compliance Officer 

Every financial institution is required to appoint an AML Compliance Officer to oversee any form of illicit activity taking place in the financial institution. This will substantially reduce the risk and identify any form of suspicious transactions. 

Importance of anti-money laundering in capital markets

money laundering

Money laundering is a serious threat even in capital markets. Notably, capital markets are highly prone to money laundering even though the potential investors are verified and complied with proper identification. However, since capital markets mostly deal with liquid assets, it becomes easier for criminal individuals to move money from one place to another. 

Here we have listed the importance of anti-money laundering in capital markets: 

  • Blue Sheet Reviews: They would potentially help prevent money laundering in capital markets. This is a budget-friendly method for any organisation to detect typologies. By leveraging Blue Sheet Reviews, organisations can manage to develop robust investigation protocols and subject matter expertise in environments with limited budgets.
  • In-house Build: A secure in-house monitoring system helps deal with the complexity of dealing patterns in capital markets. With the incorporation of in-house build, it becomes easier to unfold complex trading patterns in large volumes for model optimisation. Different asset classes like common stocks and fixed incomes are also unfolded with this in-house monitoring system with expertise in guiding the implementation.
  • Vendor Selection: Even though there is no dominant vendor in AML securities and monitoring, this area is pivotal for understanding capital markets. It is brimming with opportunities as the vendors can thus supply essential market data and systematically categorise market news events. This will also help manage different trade data, making it potentially successful. 

Conclusion 

Money laundering is a serious issue that has been dominating financial institutions prevalently. It is integral that AML policies and regulations are implemented even in capital markets where the risk is potentially high. Financial institutions must thoroughly research the typologies involved in market-based money laundering and handle the risks based on recent cases. 

If you are interested in making a career in capital markets, then do check out Imarticus Learning’s Certified Investment Banking Operations Professional (CIBOP) course. This 180-hour investment banking certification will give you a thorough understanding of complex financial problems and those faced in capital markets for money laundering.

What is discrete mathematics and how does it work

Posted on by Imarticus Learning

Discrete mathematics is the study of mathematical expressions and problems defined through discreteness. The definition seems fairly obvious — it’s a series of different numbers, such as ones and zeros in a binary system or integers in an extended set. 

Discrete math is part of the computational algebraic theory, which aims to find optimal solutions to problems requiring discrete value computations. Discrete mathematics is used extensively in computer-aided design (CAD) modeling and many other fields. It is also get used in theoretical computer science. We talk a lot about discrete mathematics in business applications. But what does that mean for you?

What is discrete mathematics? 

Discrete mathematics is a fascinating and precious field that deals with discrete structures and mathematical models of discrete systems. It is the mathematical framework behind computer science, cryptography, network theory, and many other cutting-edge fields. It provides the tools to model and solve real-world problems with precision and accuracy, making it a critical component of modern mathematics. 

With its focus on discrete objects and its ability to model complex systems, discrete mathematics is vital for solving problems and advancing our understanding of the world. So, if you want to develop your critical thinking skills and impact the world of technology, science, and engineering, studying discrete mathematics is the way to go!

The importance of learning discrete mathematics

Learning discrete mathematics is a must for anyone who wants to make a real impact in computer science, engineering, mathematics, and beyond.  

Few reasons why you should consider studying discrete mathematics:

  • Problem-solving skills: Discrete mathematics provides a solid foundation for developing problem-solving skills. It teaches you to think logically and systematically, breaking complex problems into smaller, more manageable parts.
  • Applications in computer science: Discrete mathematics is the foundation of computer science. Understanding its concepts and methods is essential for anyone pursuing a career in this field.
  • Essential for cryptography: Cryptography, the science of secure communication, relies heavily on discrete mathematics. From coding theory to secure key exchange, discrete mathematics provides the tools necessary to ensure the privacy and security of our digital information.
  • Network theory: Discrete mathematics is crucial for understanding the behavior and structure of complex systems such as networks. From social networks to transportation networks, discrete mathematics provides the tools necessary to analyze and optimize these systems.
  • Career opportunities: With its broad range of applications, a solid understanding of discrete mathematics opens up many career opportunities. From software development to data analysis, discrete mathematics is in high demand across many industries.

 How to succeed in a discrete mathematics course? 

If you’re taking a discrete mathematics course, congratulations! You’re about to embark on a journey that will provide you with a solid foundation in computer science, cryptography, network theory, and many other exciting fields. 

Some tips to help you succeed in your course:

  • Stay organized: Discrete mathematics can involve a lot of different concepts and techniques, so it’s essential to stay organized. Keep track of the topics you’ve covered, and regularly review them to avoid gaps in your understanding.
  • Practice, practice, practice: Discrete mathematics is a subject that requires practice to master. Make sure to work through as many examples and problems as possible to solidify your understanding of the concepts.
  • Collaborate with classmates: Working with your classmates can be a great way to learn new techniques, get feedback on your work, and develop your problem-solving skills.
  • Ask questions: If you’re stuck or unsure about a concept, don’t hesitate to ask your professor or classmates for help. 
  • Use resources outside of class: Many online resources help you learn discrete mathematics. From online tutorials to discussion forums, take advantage of these resources to deepen your understanding of the material.

Learn data structures and algorithms with Imarticus Learning.

Full Stack Developer Course

Through our Full Stack Developer online course, students will learn database architecture and algorithms. During this six-month full stack developer certification, students will learn data structure algorithms and the technical facets of front-end and 

back-end programming.

Course Benefits for Learners:

  • We provide resume writing, profile improvement, workshops to help students prepare for interviews, and one-on-one career counseling as part of our career services.
  • Establish a solid foundation in data structures while learning popular tools like Java, Spring, MongoDB, JavaScript, React, Docker, and Jenkins.
  • Students can now participate in coding competitions run by our community project Skillenza to solve challenging business issues and stand out on resumes.
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