Contact Us
×

Author: Imarticus Learning

Marketing products/services across different channels: Meta, Google, Affiliate Marketing, Other Websites etc.

Posted on by Imarticus Learning

Digital marketing is the practice of promoting goods and services using digital channels including social media marketing, search engines, email, websites, and mobile apps. Advertising, content production, search engine optimization (SEO), email marketing, and analytics are just a few of the many tasks involved in media planning for the marketing process. 

With the help of digital marketing, companies can connect with a sizable and varied audience, monitor the success of their advertising efforts, and modify their tactics as needed to get better results. 

As more and more individuals utilise digital channels to study items, make buying decisions, and interact with organisations, it has evolved into a crucial component of contemporary marketing.

Marketing Across Different Channels

Marketing across different channels is the practice of promoting goods and services to prospective clients through various communication and distribution channels. Digital channels include websites, search engines, social media platforms, email, mobile apps, and social media platforms. Choosing the best combination of channels requires careful evaluation of the target market, available money, and the campaign’s objectives.

Importance of Multi-Channel Marketing

Multi-channel marketing is important because it allows businesses to reach and engage with their target audience through various communication and distribution channels. 

  1. Huge reach: A bigger audience may be reached and firms can become more visible by utilising numerous platforms.
  2. Customer experience: It will be better because customers want businesses to be accessible and visible on their preferred platforms. Businesses may create a smooth and customised consumer experience by offering a range of channels.
  3. Increased engagement: Multi-channel marketing enables companies to interact with clients at various stages of the purchasing process. This can boost marketing campaign efficiency and foster more client loyalty.
  4. Better targeting: By utilising a variety of channels, companies may better target their messages and offers to different groups and demographics.
  5. Increased ROI: Companies may optimise their marketing strategies and raise their return on investment by evaluating the efficiency of each channel.

Meta Marketing

Meta marketing describes the act of marketing oneself or one’s promoting plan. In other words, it entails bringing a company’s marketing initiatives to the attention of its intended market. Meta-marketing seeks to develop the company’s authority and credibility in the market by fostering a favourable impression of its marketing initiatives. Public relations, social media marketing, and content marketing are a few examples of several types of meta-marketing. 

The advantages of meta-marketing include raising brand recognition, fostering audience trust, and demonstrating the business’s domain knowledge. Additionally, it might assist the business in standing out from rivals and attracting customers.

Google Marketing

Google marketing is the process of promoting a company, item, or service using Google’s tools and platforms for advertising. The biggest search engine in the world, Google provides a variety of advertising options that can assist companies in connecting with their target market and achieving their marketing objectives.

The following are some of the most well-known Google marketing platforms and tools:

  1. Google Ads: It is a pay-per-click advertising platform that enables companies to target certain audiences based on demographics, interests, and behaviour and charge for clicks or impressions. 
  2. Google Analytics: Google Analytics is a free online analytics tool that offers information on user behaviour and website traffic. It enables companies to monitor website performance, gauge the success of their marketing initiatives, and reach informed judgments.
  3. Google My Business: This free tool lets companies control their internet exposure on Google. It enables companies to set up and manage their Google Maps page, reply to client feedback, and submit updates and photographs.
  4. Google Search Console: It is a free tool that assists companies in keeping track of how well their website performs in Google search results. It offers information on search volume, search terms, and website faults.

Affiliate Marketing

A business pays its affiliates (partners) for each sale, lead, or click produced by its marketing efforts through affiliate marketing, a performance-based marketing technique. 

Using a special tracking link, the affiliate markets the business’s goods and services to its audience and receives payment for each successful recommendation. In addition to giving affiliates with engaged and devoted audiences an extra source of revenue, it may be an efficient method for businesses to expand their reach and generate sales and leads.

Here are some tricks:

  1. Pay-per-sale (PPS): The most popular kind of affiliate marketing scheme, pay-per-sale pays the affiliate a commission for each sale generated by their particular affiliate link.
  2. Pay-per-click (PPC): Pay-per-click is a different kind of affiliate marketing programme where the affiliate is paid for every click that their affiliate link produces, regardless of whether a transaction is made or not.
  3. Pay-per-lead (PPL): A pay-per-lead affiliate marketing programme is one in which the affiliate is compensated for each lead or sign-up they produce for the merchant.
  4. Subscription model: Programs for affiliate marketing that give continuous commissions for as long as the consumer maintains a subscription to the service or item being pushed are known as subscription programmes.

Marketing on Other Websites

Marketing on other websites and channels involves promoting products or services on third-party platforms beyond your website or social media channels. The media planning would include placing ads on relevant websites, collaborating with influencers, sponsoring events or podcasts, and more.

To be effective, businesses should choose channels and websites that align with their target audience, create engaging and relevant content, and measure and analyse performance to optimise for maximum effectiveness. It is a cost-effective method.

Here is how you can choose websites that are appropriate for marketing:

  1. Find out which websites your target market visits and interacts with most by researching them.
  2. Find websites with a comparable target audience that are relevant to your business or speciality.
  3. Look at the websites of your rivals to observe where and how they employ advertisements.

Develop successful marketing campaigns on different websites by using compelling imagery and language, ensuring your advertisements are appropriate for the website’s audience and content, experimenting with ad forms, optimising performance, and making necessary modifications.

Conclusion

Trends including mobile marketing, data-driven marketing, artificial intelligence, voice search, video content, personalisation, and ethical considerations will shape the future of digital marketing.

Imarticus Learning offers a flexible and comprehensive PG Program on Digital Marketing, which is a digital marketing certification course covering SEO, social media, email, content marketing, and analytics. It provides you with rigorous project learning and a job interview guarantee.

For beginners or experienced professionals looking to upgrade their skills to succeed in the dynamic field, this digital marketing certification is the most suitable. 

UAE – Breaking Down The CMA Certification Exam: What You Need To Know

Posted on by Imarticus Learning

Introduction

Examinations are talent battles – best won before they are fought. Preparation is knowing what one needs to know beforehand. Preparing well is half the battle won. The rest is confident execution.

Corporate Training

The Certified Management Accountant – CMA certification – is a gold standard certification. Worth winning! Why? It has global recognition in over 170 countries. CMA is a reliable assurance for career and compensation uplift for working professionals. In the UAE, for example, the compensation uplift for a CMA is over 100%!

Let’s begin by breaking down its facets and paying attention to the details. First things first – the macro picture of challenges.

CMA challenges

Here are some of the challenges one needs to be aware of and prepare for:

Global curriculum conformance

CMA has global recognition due to its rich curriculum. It includes 12 global competencies and skills. It isn’t easy since it is elaborate, extensive, comprehensive and well-updated.

Open structure

The CMA courseware is self-paced to accommodate the busy schedules of working professionals. Its suggested completion timeframe is in the range of 12-18 months. Unless self-disciplined, individuals can drift and lose focus and momentum over time. Why? Because there is no standard study timetable for the large volume of CMA courseware.

Generic qualifiers

The generic qualifier for a CMA is any bachelor’s degree with two years of work experience. Those unfamiliar with finance and accounting can later find it difficult and cause dropouts.

The CMA pursuit is challenging. No wonder the CMA has a pass percentage of only 45%.

Given these challenges, what does it take to be a part of this minority pass percentage?

One needs to know the Certified Management Accountant CMA course details. With it, one can plan, prepare and execute to succeed.

Let’s get to know how!

The CMA exam details

Structure

The exam gets conducted in two parts:

  • Part 1 covers Financial Planning, Performance and Analytics.
  • Part 2 covers strategic financial management.

Each part has 100 multiple-choice questions (MCQs) and an essay section. Together they cover 12 relevant skills. The duration of MCQ is 3 hours, while that of the essay is one hour. Essay topics have a couple of scenarios and about 2-7 questions.

Schedule

CMA exams are computer-based and conducted thrice at the Prometric Test Centres worldwide. The exam windows are January/February, May/June and September/October. One can register for any part and schedule.

Plan

Here are some things to include in the plan asides from a personal curriculum study plan:

  1. Review the CMA handbook – a concise summary of all that is important to know
  2. There are over 70 informative webinars that one can attend to learn from
  3. Review and comprehend details of the content specification and the learning outcomes tested.
  4. Take as many practice tests as possible. Resource centres, peer groups and Prometric mock tests are avenues available.

Preparation

Supplementing self-study with a trustworthy CMA expert online training platform works best.

In conclusion

The CMA certification is a difficult test. It helps to know everything related to it to plan, prepare and execute to success.

Imarticus helps conquer CMA in official partnership with:

The Institute of Management Accountants (IMA) – the exam conductor and

Gleim – the best CMA content creator.

Its live online CMA certification course for working professionals runs 6-8 months. The best part is that with Imarticus, one gets a pass guarantee of CMA.

Over 10,00,000+ learners have reposed their faith in upskilling with Imarticus. They trust Imarticus for many courses, including the CMA certification course.

With Imarticus, one can rest assured about passing the CMA certification exam.

What is a Process Owner and What is Their Role in Operations?

Posted on by Imarticus Learning

What Is a Process Owner?

A process owner is an individual or group within an organisation who is responsible for managing a particular business process. 

The primary job of a process owner is to ensure smooth and effective operations of a process while achieving the desired results aligned with the organisation’s goals.

global senior management programme

The role includes defining and identifying key performance indicators (KPIs) and creating and enforcing policies and procedures. They act as the primary contact point for the stakeholders.

The process owner’s responsibilities do not include performing the process themselves but working closely with other departments of the process team to ensure it is executed effectively. 

A process owner may work independently or as a team member, depending on the structure and needs of the organisation.

Responsibilities of a Process Owner

The duties of a process owner typically include the following:

Process design: The process owner designs the process to meet the desired results. Process owners establish the procedures, create process flow and determine the metrics to measure the performance.

Process documentation: The process owner is accountable for creating and maintaining the process documentation, which includes process maps, procedures, work instructions, and other relevant information.

Process implementation: Process owners oversee process integration and ensure that they are executed as per the already implemented procedures. Process owners work with other stakeholders to ensure that the processes align with the objectives and goals of the organisation.

Process monitoring and improvement: The process owner tracks the performance and identifies improvement areas. They analyse the process data, recommend changes for improvements, and identify bottlenecks to improve the efficiency and effectiveness of processes.

Stakeholder management: The process owner is the primary contact point for the stakeholders and is responsible for managing the stakeholders’ expectations. They communicate the process’s progress, address concerns, and provide updates to issues or concerns raised by stakeholders.

Training and development: The process owner is responsible for ensuring that the process team is adequately trained and effective when executing processes. They prepare the team and offer development opportunities to ensure the team is skilled and knowledgeable.

Importance of a Process Owner in Operations

The process owner plays a vital role in managing the processes of an organisation and is an integral part of its operations management programs.

The importance of a process owner in operations includes the following:

Accountability

The process owner is accountable for the process performance under them. It helps ensure that the process is executed efficiently and consistently. This accountability helps ensure that the processes align with the goals and objectives of the organisation.

Continuous improvement

The process owner is responsible for identifying sectors that need improvements and recommending process changes. This steady improvement approach is essential in enhancing the process’s effectiveness and efficiency and improving the organisation’s performance.

Standardisation

The process owner is responsible for standardising the process to ensure that they are executed consistently and show a predictable outcome. Standardisation helps minimise errors, reduce waste, and improve the quality of the product or the services produced.

Communication

The process owner is the primary contact point for stakeholders. They are responsible for communicating the process progress. Constant communication helps manage the stakeholders’ expectations and ensure the organisation is aligned with the process objectives.

Compliance

The process owner is accountable for ensuring the process complies with the relevant policies, regulations and standards. Observation is essential to avoid legal and regulatory risks while maintaining the organisation’s reputation.

Process Owner vs. Process Manager: What’s the Difference?

Aspect Process Owner Process Manager
Accountability Accountable for overall process performance and alignment with organisational goals Responsible for daily process management and adherence to established procedures
Scope A broad scope of responsibility, overseeing the entire process A narrow range of responsibility, managing specific aspects of the process
Focus Focused on strategic planning and continuous improvement of the process Focused on operational management of the process
Leadership Provides strategic direction and guidance for the process team Provides functional leadership and guidance for the process team
Communication Communicates process objectives and progress to stakeholders Communicates process status and performance to the process owner and stakeholders
Skills Requires strong leadership, communication, and strategic planning skills Requires solid operational management, problem-solving, and communication skills
Ownership Responsible for the process as a whole, including its design, documentation, and improvement Responsible for managing a specific aspect of the process, such as its execution, monitoring, or quality control
Authority Has the authority to make decisions about the process, including resource allocation and process changes Implements decisions made by the process owner and escalates issues or concerns as needed
Goals Aligns process goals with organisational goals and objectives Focuses on achieving specific process-related goals and objectives
Performance Monitors overall process performance and identifies areas for improvement Monitors process performance and identifies opportunities for optimisation or improvement
Relationship to other processes Ensures the process integrates well with other functions in the organisation Collaborates with other process managers to ensure alignment and integration of processes
Metrics Measures process performance against key performance indicators (KPIs) and metrics Monitors process performance against established metrics and benchmarks

Characteristics of an Effective Process Owner

Effective process owners possess several key characteristics that enable them to fulfil their responsibilities and drive process improvement.

Some of the features of an effective process owner are:

Clear vision: A practical process owner has a clear vision. A clear picture of the process helps them know how it fits into the overall goals and objectives of the organisation.

Strategic thinking: Thinking strategically is crucial for a process owner to identify improvement opportunities. It also helps drive continuous improvement initiatives.

Leadership: Strong leadership skills are essential for a process owner. Leadership inspires and motivates the process team and ensures everyone works towards the same goals.

Communication: Effective communication skills are necessary for a process owner to communicate their vision and goals clearly and effectively to the process team and stakeholders.

Analytical skills: A practical process owner should have strong analytical skills to evaluate process performance and identify areas for improvement.

Collaborative: Collaboration is critical for an effective process owner. They must work with organisational stakeholders to ensure the process aligns with other business functions.

Continuous improvement mindset: A practical process owner constantly looks for ways to improve the process and has a continuous improvement mindset.

Results-oriented: A practical process owner is results-oriented and focused on achieving measurable outcomes that contribute to the organisation’s success.

Empowered: The process owner should be licensed to make decisions and take action to drive process improvements and achieve desired results.

Conclusion

Effective process ownership is essential for organisations to achieve their goals and improve their operations. A process owner with the right skills can help drive improvement opportunities and align the process with the organisation’s objectives.

As businesses evolve, investing in management programs such as the Imarticus Learning’s IIM Lucknow Global Senior Leadership Program can give process owners the leadership, communication, and strategic thinking skills to thrive.

Organisations can foster a culture of continuous improvement by participating in a Global Senior Leadership program.

Visit Imarticus Learning to learn more about management programs.

Geeta MBA in Fintech: A Cutting-Edge Program for Aspiring Finance and Technology Leaders

Posted on by Imarticus Learning

Are you someone who is fascinated by the world of finance and technology? Do you dream of being at the forefront of cutting-edge ideas in the financial sector? Geeta MBA in Fintech is designed specifically for aspiring finance and technology leaders like you. 

mba in fintech by geeta university

With the advent of various fintech titans, this industry has a wealth of job and career chances. And with the MBA program, you can equip yourself with the newest information and abilities to make the most of these changes. With Geeta MBA in Fintech, prepare to plunge into the fascinating world of fintech.

Join us as we discuss the Geeta MBA in Fintech and how it may assist you in achieving your career objectives.

Geeta MBA in Financial Technology: A State-of-the-Art Program for Aspiring Finance and Technology Leaders

The financial industry is buzzing with exciting job and career prospects thanks to the emergence of fintech behemoths like PayPal, Square, and Stripe. Companies are searching for experts with the required skills and knowledge to help them survive in this competitive field since the fintech sector is rising quickly. Therefore, this is the ideal time to launch a fintech profession. 

The importance of investing in the fintech industry has increased recently. Fintech investments reached a record high of around 112 billion dollars globally in 2018, setting a new peak for the industry.

Governments worldwide are tightening rules and averting economic disasters in the banking industry. Developers and IT companies are leveraging new technologies to deliver outstanding client experiences. 

Fintech MBA programs increase the financial sector’s effectiveness, security, and customer-friendliness. To flourish in your career as a fintech expert, it’s critical to remain current on these legislative and technical developments. 

The course offerings range from blockchain technology to financial markets. The experienced professors bring their real-world expertise to the classroom, giving students insightful information and hands-on learning experiences. The Program equips students to become fintech professionals who can flourish in any environment by combining knowledge and practical experience. 

Who qualifies for the Program?

Fintech Leadership Program is intended to support professionals in accomplishing their goals if you’re interested in learning more about the exciting field of fintech and developing your career. 

Let’s first discuss the requirements for qualifying.

Candidates must have received a grade in their undergraduate or graduate studies of at least 50% to be eligible for the Program. You can apply and enroll in the Program even if you’re still in your last year of high school.

While academic achievement is important, work experience is also appreciated. Candidates with work experience will be given precedence during the selection process. Therefore, this Program is a great option if you have experience in the financial area and want to enhance your skills and knowledge.

Why choose the Geeta MBA in Fintech?

Are you prepared to compete in the quick-paced financial and technological worlds? There is no need to look past the Geeta MBA in Fintech! 

Here are a few explanations as to why this Program is ideal for you:

  • Cutting-Edge Curriculum: This Program provides the most recent information and abilities in the fintech sector. Blockchain technology, digital money, artificial intelligence, and other topics will be covered.
  • Industry experts: Professors are leaders in their professions and have a wealth of fintech industry knowledge. 
  • Practical Experience: Through internships, case studies, and real-world projects, this Program is created to provide you with practical experience. You may use the knowledge you have acquired in the classroom in real-world situations.
  • Opportunities for Networking: This Program offers many chances for networking with classmates, alumni, and business professionals. You’ll be able to create important relationships that will serve you well in your career.
  • Career Advancement: You’ll be well-positioned for job progression in the finance and technology sectors with a Geeta MBA in Fintech. You may attain your job objectives and scale new heights with the aid of this Program.

The Future of Finance: Exploring the Intersection of Technology and Business

Now that you’ve worked hard and earned your degree, it’s time to take advantage of the career options. There are many fascinating employment opportunities to investigate since the fintech industry is now experiencing explosive growth.

The obvious option is to work for a major tech company’s financial services section. These corporations pour a ton of money into fintech and require experienced MBA graduates like you to guide them.

However, pay attention to the smaller firms upending the market with cutting-edge goods and services. These up-and-comers constantly seek new talent to join their teams and advance them.

And let’s not forget the conventional financial institutions and banks. While companies may take longer to implement new technologies, they require MBAs in Fintech to help them stay competitive and current.

For MBA Fintech graduates, there are several employment alternatives, and the options are unlimited. In the fascinating world of fintech, there is a place for everyone, whether you want to work for a digital behemoth, a startup, or a conventional financial institution. 

The Final Words

The Geeta MBA in Fintech gives you the abilities, know-how, and expertise you need to thrive in the fast-paced financial and technological industries. With a curriculum that considers the most recent advancements and innovations in the fintech industry, you will be at the forefront of the transformation.

However, it goes beyond the coursework. Additionally, the Geeta MBA in Fintech provides chances to connect with peers, network with business professionals, and receive practical experience through internships and other experiential learning opportunities.

Take advantage of the comprehensive course of Geeta University and Imarticus Learning to fully immerse yourself in the fintech sector. The Program for Finance and Technology Leaders offered by Geeta University’s MBA will give you the skills to succeed, whether you want to launch your own fintech business or work for a major tech or financial institution. 

How Supply Chain Officers Are Shaping the Future of SCM

Posted on by Imarticus Learning

Almost all industries, from healthcare to clothing, are part of the supply chain. The primary role of a supply chain officer (SCO) is to formulate supply chain policies to optimise efficiency while minimising costs. With the increasing popularity of supply chain management (SCM), the supply chain officer course is becoming a go-to option for professionals aiming to join this field or boost their careers in SCM. 

Supply chain officers are tasked with taking all the crucial decisions regarding a firm’s production, thereby shaping the future of supply chain management.

Importance of a Supply Chain Officer

global chief supply chain management course

SCM deals with the transformation of raw materials into final products. Therefore, a supply chain officer has the task of managing and overseeing the entire proceedings. An efficient officer can help the company reduce costs, perform efficiently, and avoid legal hassles. Below are some of the most important responsibilities of a supply chain officer.

  • Planning and coordination

A supply chain officer tries to bring market supply and demand to an equilibrium. They estimate the quantities of raw materials, equipment and workers required at each stage of the production process through careful research and analysis.

  • Procurement of raw materials

Their role is to ensure that the vendors provide raw materials at each production stage without delay. Especially while dealing with a perishable commodity, supply chain officers must ensure that the vendors know exactly when to supply the materials.

  • Production and delivery

A supply chain officer looks after everything from assembling the raw materials to packaging the final product. They also look after the proper movement of vehicles to ensure the delivery of a product in due time. Another role of the officer is to coordinate between the supplier and the customer in case a defective product has to be returned.

Areas of Expertise of a Supply Chain Officer

To become a supply chain officer, one must possess excellent supply chain knowledge and an analytical mindset. Since it is a senior position in any company, recruiters often look for candidates with a background of supply chain officer course as it provides rigorous training for the role. Below is a list of the skills a supply chain officer must possess.

  • Operations Management

It includes extensive knowledge of various econometric and statistical methods like probability distributions, sampling distributions and regression analysis. A supply chain officer course teaches all about hypothesis testing, analysis of variance, other quantitative techniques, and quality management.

  • Supply Chain Essentials

It deals with decision-making related to the operational aspects of supply chain management. One learns all about transportation planning, network design of a supply chain and overall planning of sales and operations of a firm.

  • Supply Chain Analytics

This skill deals with extracting value from big data related to procurement, processing and distributing goods. An in-depth knowledge of supply chain analytics enables SCOs to spot patterns and trends in the supply chain to foresee and prevent future risks. In addition, it helps analyse trends and patterns like increased demand during festive seasons and the problems related to transportation and logistics.

  • Supply Chain Sourcing

One gets to know all about category sourcing, outsourcing, procurement-supply chain interface and managing supplier relations and sustainability. 

  • Supply Chain Finance

It helps one understand and analyse the flow of goods and services and decision-making based on financial considerations. It enables SCOs to minimise risks resulting from supply chain disruptions, optimising the working capital of both suppliers and buyers. 

  • Supply Chain Talent and Leadership Management

It helps one learn how to design and manage a high-performance team and understand the fundamentals of corporate governance and maintaining sustainability in supply chain design.  

How are Supply Chain Officers Shaping the Future?

Discussed below are three of the recent trends which are shaping the future of supply chain management:

  • Artificial Intelligence

SCOs are utilising AI for various stages of SCM, thereby increasing returns, saving time, reducing human error and maximising efficiency.

  • Sustainability

In recent times, being environmentally friendly has been the need of the hour. SCOs are focusing on preserving the environment and promoting sustainability in each and every stage of SCM.

  • Digitisation

More and more organisations are shifting their SCM to the digital medium, thereby making the whole process faster, mobile and more efficient. 

Conclusion

Supply chain officers are shaping the future of SCM with their knowledge and expertise. With the increasing importance of supply chains, it has become a popular career option today.

If you are looking for a career in SCM, then Imarticus has the right opportunity for you. Imarticus Learning offers a supply chain officer course, a 10-month programme by IIM Raipur. It is a leadership programme for supply chain officials and gives opportunities to take part in industry discussions while interacting with experienced professionals from this field. The course covers a range of industry-specific topics like statistics, sampling, regression analysis, six sigma and more. 

What are the Different Types of Digital Marketing Methods?

Posted on by Imarticus Learning

Digital marketing uses electronic technology to interact with the target group via multiple digital platforms. Firms can use digital marketing to target potential buyers most likely to purchase their product or service, allowing a company to reach a far bigger audience than conventional marketing methods allow. Creating a digital marketing strategy design is critical for increasing and strengthening consumer engagement.

best digital marketing courses with placement

Digital marketing allows organisations to target potential buyers most likely to buy their products or service. It helps an organisation speak to a much larger audience than it could through traditional marketing methods because the reach of the internet is worldwide. A certified digital marketer with a CMO training program or an IIM digital marketing course will the process of promoting products or services through digital channels.

Marketing strategy techniques for Digital Marketing Methods

Before discussing the different types of digital marketing methods, one should follow these steps for any marketing strategy design:

Examine your present online marketing presence: Analyse your current digital marketing efforts to see what works and what doesn’t.

Understand the digital sales funnel: Discover the many phases and how to use them to discover your consumers.

Set a goal: Before planning, consider what you want to accomplish with your digital marketing efforts.

Define your target audience: Create buyer personas for your ideal customer so you can grasp who they are

Develop a content strategy: Create a content strategy that aligns with your objectives and target audience.

Concentrate on blogging: Blogging is one of the most efficient strategies to sell your company online.

Analyse results: Constant monitoring is necessary to verify the effectiveness of your digital marketing plan.

Different types of digital marketing methods

  • Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a digital marketing strategy that involves upgrading a website to rank higher on search engine results pages (SERPs) and attract more visitors. It is the process of enhancing the visibility of a website or a web page in a search engine’s organic results to improve the quality and quantity of website visitors. 

This is accomplished via technical and content tactics to align a website page with a search engine’s ranking algorithm so that users searching for relevant keywords may easily find it. SEO is a crucial component of holistic marketing, in which everything a company does matters, including campaigns, website content, and social network assets. 

  • Social Media Marketing (SMM)

Social media marketing is marketing a product or service by connecting with audiences on social media platforms and websites, improving brand awareness, increasing sales, and driving website traffic. It comprises utilising social media applications as a marketing tool to create unique content for social media accounts, listen to and communicate with followers, evaluate outcomes, and conduct social media adverts. 

Social media marketing is gaining popularity with practitioners and scholars alike. It is an excellent way for small companies and startups to improve awareness of their offers and sell goods and services to a new market. It entails managing a marketing campaign, governing it, determining its scope, and building a company’s intended social media “culture” and “tone.”

  • Content Marketing

Content marketing is a digital marketing strategy that entails creating and delivering high-quality, relevant, and consistent content to attract and retain a specific audience and produce profitable consumer action. Content marketing benefits include lower costs, higher lead quality, more web traffic, vital brand awareness, trust, loyalty, and higher search engine rankings. It is a fundamental discipline that drives search, social, email, advertising, and every marketer involved in a digital strategy should understand it.

  • Email Marketing

Email marketing is direct and digital marketing in which email is used to promote the goods or services of a business. It may be used for branding, engagement, acquisition, retention, direct sales, reactivation, traffic creation, and referrals, among other things. 

Email marketing advantages include its cheap cost, capacity to create customer connections, improve brand awareness, and swiftly reach millions of people. Email marketing has certain negatives, such as the possibility of emails being designated as spam, undelivered emails owing to poor design, and unhappy customers. Email marketing enables firms to communicate with consumers one-on-one, which may increase consumer loyalty.

  • Affiliate Marketing

Affiliate marketing is an innovative and creative advertising strategy that enables publishers to earn a fee by recommending a product or service provided by another company or advertiser. It is a pay-for-performance marketing strategy that disseminates selling throughout a vast network. Affiliate marketing helps both the business and the publisher in this manner. 

The merchant obtains visibility for their product or service, while the publisher profits from each sale or lead created. It’s an excellent approach for publishers to monetise their website or blog, as well as retailers, to enhance sales and visibility. Affiliate marketing has evolved into a multibillion-dollar business due to the advent of digital marketing, analytics, and cookies. It is an effective tool for assisting companies of all sizes to expand and survive in today’s competitive market.

The advantages of affiliate marketing include inexpensive initial costs, flexibility, and the possibility of passive earnings. Other negatives of affiliate marketing have high competition, poor conversion rates, danger to business reputation, and difficulties measuring results. Companies choose the parameters of their affiliate marketing scheme, and affiliates are only reimbursed for traffic that results in sales.

  • Video Marketing

Video marketing is a kind of digital marketing in which video content is used to promote or educate people about a brand, product, service, or message. It may be utilised across several platforms, including social media, websites, and email marketing campaigns. 

Video marketing can capture attention, use multimedia, and have high engagement and conversion rates. One downside of video marketing is the possibility of short attention spans, technical issues, and higher production expenses. An effective video marketing plan comprises producing high-quality videos relevant to the target audience, distributing the films via numerous channels, and assessing the outcomes to improve future campaigns.

Digital marketing has changed how businesses engage with their customers, from using multimedia to appointing consumers as the key goal. Staying current with market trends and changes is critical to remain ahead of the future competition. Organisations may succeed and reach new heights with the right digital marketing strategy. 

Conclusion

The Indian Institute of Management Raipur (IIM Raipur) has collaborated with Imarticus Learning to create the Executive Certificate Programme for Strategic Chief Marketing Officers. The course has four sections: CMO instruction, Wharton interactive simulations, CMO masterclasses, and networking to increase net worth. 

The CMO training program’s goals include detecting customer needs, developing marketing strategies, making business decisions, and carrying out master’s plans. The IIM digital marketing course requires a minimum of an undergraduate degree and five years of professional experience. Participants will get a certificate from IIM Raipur upon completion of the programme. 

A Step-by-step Guide to Data Mining

Posted on by Imarticus Learning

Artificial intelligence and machine learning are changing how we think and act in this age of innovation. Technological advancements control our daily life as well as businesses.

Data Science CourseBusinesses use data mining to comprehend large data to help make significant decisions. It helps streamline operations, increase ROI and predict sales forecasts accurately. A data science and machine learning course can help interested candidates explore the potential of data mining and learn to harness it. 

Let’s take a walk through the key definition of data mining and its uses in the industry.

What is data mining?

In data mining, a large set of data is sorted to point out crucial patterns aiding in the decision-making process of a business. It is an integral part of data analysis. It turns unstructured, raw data into insightful ones that an organisation can use for marketing, sales and other crucial areas. 

Some of the industries that use data mining are:

  •     Retail industries for marketing mostly
  •     Banking and financial services to detect fraud
  •     Insurance sector for pricing policies
  •     Streaming services for watching or listening patterns
  •     And many more

 What are the advantages of data mining?

Data mining can assist businesses in earning profits through insightful information. Some of the benefits of data mining are:

●     Effective in finding data

With the help of data mining, gathering required information is far easier. It also helps in extracting useful information from a pool of data.

●     Faster in making decisions

Data mining automates decision-making, reducing the time frame significantly. Sometimes software can complete a whole process without the need for human intervention.

●     Efficient

Data mining is efficient in finding out the information required. Also, it can work with new systems as well as older ones.

●     Improved customer service

Gathering customer data from various sources becomes easy with data mining. It provides valuable information on customer behaviour, preferences and much more. These pieces of information can help improve customer service.

●     Increased ROI

Data mining is more cost-effective compared to other data applications. It can help predict marketing trends, thus helping create accurate audience segments and launching tailor-made promotions. This will, in turn, lead to higher revenue.  

  What are the different steps in the data mining procedure?

1.   Understanding business

The first step in data mining is to understand what are the project’s goals, the company’s existing status and what constitutes its achievements. 

2.   Understanding data

In this step, different data sets go through several checks to ensure their appropriateness. For example, if revenue is the goal of data mining, then the number of customers is one of the crucial sets of information.

Also, various data integration procedures ensure minimal errors in the process. A search for the properties of all the data acquired is also a part of this step. 

3.   Preparing data

This stage requires a great deal of patience and time. It includes data clean-up, removing duplicate data and sometimes finding missing data.

For example, if the data prepared is on increasing revenue, then the age of the customers is a crucial factor. If the value of some of these data is missing, finding the missing value, i.e. the age of customers, is essential. 

4.   Transforming data

The next step is transforming the prepared data into a more usable one. It includes multiple processes like data smoothing, aggregation, generalisation and more. 

Data aggregation is a procedure that compiles data. For example, while working on a set of data on revenue, compiling weekly sales data to calculate monthly sales is of the essence. 

5.   Modelling

In this stage, mathematical algorithms, artificial intelligence and machine learning are used to determine, categorise and cluster data. In-depth knowledge of machine learning with Python is crucial in this stage. 

6.   Evaluation

The next step concerns evaluation. The identified data patterns acquired after data modelling go through an evaluation procedure to meet the objectives set by the business. If the model fails to meet the set goals, it will require re-modelling. 

7.   Deployment

The last stage involves presenting the final data to the stakeholders of the business in an easily understandable manner.

And finally, the preparation of a project report is crucial as it will help in further decision-making.

Conclusion

If you want to learn data mining, consider a career in data science. As expertise in data science is in demand among employers, you can land lucrative job offers.

Check out the IIT data science course brought to you by Imarticus and created in collaboration with IIT Roorkee. The programme also covers machine learning and offers mentorship to prospective entrepreneurs.

Supply Chain Tech in 2023: Always Moving Forward

Posted on by Imarticus Learning

The supply chain is an intricate and dynamic structure. It is also one of the most crucial aspects of your company, so it pays to keep an eye on how technology is altering it and consider how you may benefit from that information.

supply chain management courses

Supply chain technology aims to optimize every supply chain step by utilizing data, analytics, artificial intelligence, blockchain, robots, drones, and other cutting-edge technologies. It involves delivering value to consumers, lowering expenses and risks, boosting productivity and sustainability, and improving communication and transparency.

Additionally, it involves constantly advancing. Because supply chain tech is dynamic, it continually changes and adjusts to new difficulties and chances. It is always trying to innovate and make improvements. And it is constantly prepared for the next disturbance. 

Why is digital transformation important for supply chains in 2023?

The phrase “supply chain tech” is wide and includes all forms of supply chain technology, from production to distribution. Although supply chain technology can increase productivity and cut costs, improper implementation could result in risks. 

Technological developments, shifting customer expectations, and international economic and political trends are anticipated to impact the future of supply chain management significantly.

The analysis projects a compound annual growth rate (CAGR) of 53.2% for the worldwide post-COVID-19 blockchain supply chain industry, from USD 253 million in 2020 to USD 3,272 million in 2026. 

The market’s two main growth drivers are the rising use of blockchain technology in SCM and retail and the expanding need for supply chain transparency. Uncertain regulatory status and standards, however, might limit industry expansion.

Key actions to take in 2023 include:

  • Make supply chain planning capabilities and end-to-end visibility offered by real-time analytics your top technological investments since they may assist you in maintaining operational stability.
  • Improve your teams’ skills and accelerate the development of your data management rules and capabilities to utilize technology for decision-making driven by insights fully.
  • Consider the automation you can use to eliminate redundant manual supply chain tasks, boost productivity, and guard against margin compression and cost hikes. 
  • There is potential to automate laborious tasks, including trade tax computations, FTA compliance, global trade paperwork, reconciliations and settlements, and reporting.

What are the top supply chain trends in 2023?

So what are some of the supply chain predictions for 2023? 

Here are a few examples:

  • Supply Chain as a Service (SCaaS)

Managing every aspect of your supply chain in-house is difficult as value chains get more complicated. Moving from a manual environment to a digital one, utilizing a sizable number of IoT-enabled devices, analyzing data, and maintaining will become vital tasks requiring expert manipulation and upkeep.

Many businesses will outsource these crucial activities because they lack in-house personnel. Better customer service, more productivity, and cheaper expenses are all advantages of SCaaS. Similar services are offered by SCaaS but with added supply chain advantages, including improved asset management.

  • Digital twins

Making judgments based on real-time supply chain data is less appealing when social distance emerges as the new norm. Real-time data from all of the physical fronts of your supply chain is required to combat this to prevent costly interruptions, in addition to tools like prescriptive analytics.

  • Internet of Things (IoT)

The term “Internet of Things” (IoT) for supply chain optimization refers to physical items (or groups of such objects) equipped with sensors, computing power, software, and other technologies that communicate with one another and exchange data through the Internet or other communications networks. The term “Internet of Things” has been criticized because gadgets only need to be individually accessed and connected to a network, not the public Internet.

The discipline has changed due to the confluence of several technologies, including machine learning, ubiquitous computing, inexpensive sensors, and increasingly potent embedded systems. 

  • Blockchain

It makes it logical to respond to the desire for greater supply chain visibility as blockchain usage grows. The blockchain’s end-to-end transparency can benefit supply chains thanks to its database structure. What is blockchain, precisely, before we continue?

Blockchain uses “blocks” of data rather than the tables used by traditional databases to store information. As data comes in, new blocks are created and chained to the older ones as these storage blocks eventually reach their capacities. These blocks provide immutable records with precise time stamps that offer users vital insight into their transactions. 

  • 3D printing

3D printable models may be produced using a CAD program, a 3D scanner, a regular digital camera, and photogrammetry software. Compared to other techniques, CAD-made 3D printed models have comparatively fewer mistakes. Before printing, mistakes in 3D printable models may be found and fixed. Similar to plastic arts like sculpting, the manual modeling technique of creating geometric data for 3D computer graphics. 3D scanning is gathering digital information about an object’s form and appearance to build a digital model based on it.

The Final Words

The environment of supply chain technologies is continually changing. New technologies are created and used daily to help organizations increase production and efficiency. In 2023, several emerging technologies will significantly affect how you do business.

Although digital supply chain transformation has advanced for many years, there is still room for advancement. New technologies will increase over the coming years, enabling your business to reach its objectives more quickly.

With the cutting-edge curriculum from Imarticus Learning, created in partnership with the prestigious CEC at IIT Roorkee, you may improve your knowledge in supply chain management. This innovative training will provide you with crucial analytics abilities to make decisions based on data and use Python to advance your SCM expertise.

In addition to gaining priceless information, you’ll have the chance to distinguish yourself in the crowded job market with an IIT Roorkee-endorsed certification, which will attest to your command of SCM and dedication to career advancement. 

Unlock your potential in the field of supply chain management!

The CFO’s Guide to Financial Planning and Analysis

Posted on by Imarticus Learning

Financial Planning and Analysis (FP&A) is a set of tasks that support an organisation’s financial health. It includes planning and budgeting, combined financial planning, management and performance reporting, and forecasts and models. A CFO program includes thorough financial planning and analysis training; a license will help people in their jobs.

chief financial officers course

In today’s unpredictable market, new opportunities crop up much faster than they used to. CFOs need to be able to adapt to these changes and make quick decisions. Individuals can enrol in an online CFO Course like IIM Indore certificate courses to enhance their financial knowledge and skills. 

Financial planning and analysis departments still need to adhere to the habit of saying no, as seen by the 90% of CFOs who believe they try to meet all requests for financial help from their finance staff.

Key Responsibilities of a CFO in Financial Planning and Analysis

The Chief Financial Officer (CFO) handles the company’s financial activities. The essential tasks of a CFO in financial planning and analysis are as follows:

  • Keeping track of cash flow
  • Analysing the company’s financial strengths and shortcomings
  • Preparing accurate predictions
  • Proposing remedial action plans when required
  • Overseeing all areas of the company’s financial success
  • Managing the finance and accounting departments
  • Ensuring that the company’s financial reports are accurate and completed in a timely way
  • Adhering to generally accepted accounting standards (GAAP) approved by the Securities and Exchange Commission (SEC)
  • Engaging in economic planning and accounting

Types of Financial Analysis

A CFO must know the different types of financial analysis before evaluating a company’s financial performance and recommending improvement. Some of them are:

  • Horizontal analysis: This entails comparing an organisation’s financial results for several successive reporting periods to discover any spikes or drops in the data that might be used as the foundation for a more extensive assessment of economic outcomes.
  • Vertical analysis: The process of assessing the connection between different financial statements, such as net sales on the income statement or total assets on the balance sheet and a base year.
  • Growth analysis: Researching a company’s revenue growth rate, income growth rate, and other growth indicators is crucial for determining its future development potential.
  • Cash flow analysis: The process of analysing a company’s cash flow statement to assess its ability to generate cash from its operations, investments, and financing activities.
  • Efficiency analysis: The process of evaluating how well a firm manages its assets to produce revenue and cash flow by looking at efficiency ratios like asset and inventory turnover ratios.

Importance of Financial Planning and Analysis for a Company

Here are some essential aspects that determine the importance of FP&A:

  • FP&A helps define a firm’s financial and business strategy, which is vital for success.
  • Adequate financial planning and analysis establish knowledge of how well a firm anticipates its business will perform and analyses its success compared to that prediction.
  • FP&A experts give reliable, timely financial analyses and recommendations to the firm’s management, which helps make futuristic choices for the company.
  • FP&A teams undertake budgeting, forecasting, and analysis to assess a company’s progress toward attaining its objectives and map out future goals and plans.
  • It assists the organisation’s commercial and financial decision-making.
  • A sound financial plan keeps a firm focused and on track when it expands, when new difficulties occur, and when unanticipated catastrophes strike.
  • FP&A helps communicate effectively with personnel and investors and establish a contemporary, transparent corporation.
  • It helps examine a company’s present status and forecast where it wants to go, which helps establish a growth plan.
  • FP&A specialists must be able to read and genuinely grasp a company’s financial documents, including balance sheets, cash flow statements, income statements, and shareholders’ equity statements.

Common Challenges in Financial Planning and Analysis

Financial planning and analysis (FP&A) may take much work for CFOs and finance professionals. Here are some common challenges in FP&A:

  • Disconnected systems and processes
  • Lack of business insights
  • Poor data quality and inconsistent information
  • Manual activities require too much time
  • A scarcity of FP&A talent A lack of continual on-demand planning
  • Budget cutbacks
  • FP&A goes by several names
  • A lack of precise data and insights
  • Labour-intensive and time-consuming physical jobs
  • A lack of consistency leads to erroneous forecasting

To tackle these challenges, CFOs and financial experts may deploy solutions such as:

  • Investing in updated planning technologies and methods
  • Using flexible financial strategies that allow for modifications when new difficulties occur
  • Building a team of FP&A specialists with excellent analytical skills
  • Automating regular financial duties
  • Implementing tools, data, and procedures to enable accurate reporting and financial planning
  • Providing training to ensure that finance teams know how to get the most from their tools and procedures

For financial executives, financial planning and analysis (FP&A) may be a critical decision-making tool, providing profits or cash-flow distributions in specific years and comparing actual worst- and best-case scenarios to the budget and expected value. To ensure that FP&A generates a wide variety of data-driven insights that support everything from operational decision-making to strategic planning, CFOs look for a long-term, diversified approach.

Establishing clear financial goals and objectives, generating efficient budgets, and projecting future results are critical elements in preparing for the future success of any business. CFOs also provide timely and accurate financial reporting, and modelling multiple scenarios may assist in making educated choices that support company development and success.

Conclusion

Imarticus Learning offers a Postgraduate Certificate Program for Emerging CFOs with IIM Indore. The curriculum is geared toward individuals with at least five years of experience and provides a complete grasp of financial services and management.

The curriculum is delivered by IIM Indore faculty and incorporates masterclasses by industry luminaries. The online CFO course addresses topics such as the emerging function of a CFO, technology, information and capital budgeting, and business models. The CFO program is 12 months long and incorporates live online and campus immersion training on Saturdays and Sundays.

Existing senior finance professionals may also benefit from the program by going beyond their financial know-how and preparing for the growing abilities necessary for an ever-evolving job of a CFO. The training from the IIM Indore certificate courses is meant to empower participants with new-age financial skills and allow them to build their businesses in current times successfully.

RPA Revolutionising Digital Transformation

Posted on by Imarticus Learning

Robotic process automation (RPA) uses various technologies to use software, and bots (software robots) to automate repetitive and rule-based processes.

It is revolutionising the digital transformation process by enabling organisations to automate repetitive tasks, boost operational effectiveness, and cut costs. Finance, supply chains, operations, and banking particularly need RPA because they rely so heavily on repetitive tasks such as account reconciliations, data entry and fraud detection.

To adapt to changing customer expectations, stay competitive in the modern business landscape, and benefit from technological advancements, businesses must undergo digital transformation. Digital transformation with the help of RPA aids businesses to increase their productivity, adaptability, and innovation to spur growth and maintain their competitive edge.

Benefits of digital transformation & RPA

Here are the benefits of welcoming digital transformation by adopting RPA:

Increased efficiency: RPA automates tedious and repetitive tasks, freeing up staff time for higher-value tasks. This results in increased output, shorter processing times, and better operational effectiveness.

Cost savings: By automating routine tasks that were previously completed manually, RPA lowers labour costs. As a result, businesses can allocate resources to more strategic projects while also saving money.

Improved accuracy: RPA minimises the possibility of human error, reducing costs and the likelihood of errors.

Scalability: Without the need for additional staff, RPA can be scaled up or down based on the needs of the business. This enables businesses to adapt quickly and effectively to changes in demand.

Enhanced customer experience: By automating customer service tasks like processing requests and responding to inquiries, RPA can help to enhance the customer experience. Increased customer satisfaction and quicker response times result from this.

Compliance: By automating compliance monitoring and reporting, RPA can assist organisations in ensuring compliance with regulations.

Examples of RPA in different industries

Here are some examples of Robotic Process Automation (RPA) in various important industries:

Customer service: Customers now expect swift and customised responses to their questions due to the growth of digital channels. RPA can be used to automate customer service activities like handling requests and answering questions. This aids companies in providing a better customer experience and maintaining their competitiveness.

Finance and accounting: Routine accounting tasks like account reconciliation and invoice processing can be automated using RPA. This boosts productivity, lowers expenses, and improves accuracy, enabling businesses to maintain their competitiveness in the market.

Human resources: RPA can be used to automate routine HR tasks like benefits administration, hiring, and resume screening. As a result, businesses can lower expenses and increase efficiency, maintaining their competitiveness and luring top talent.

Supply chain management: Order processing and inventory management tasks can be automated with RPA, increasing operational effectiveness and cutting costs. Due to the quick and inexpensive delivery of goods to customers, businesses are able to remain competitive.

Compliance: By automating compliance monitoring and reporting, RPA can assist organisations in ensuring compliance with regulations. Preserving a positive reputation aids companies in avoiding expensive fines and remaining competitive.

Healthcare: Medical billing, patient data management, and insurance claim processing can all be automated with RPA, increasing accuracy and lowering costs. This enables healthcare providers to concentrate on offering better patient care while maintaining market competitiveness.

Marketing: RPA can be used to automate marketing tasks like managing social media and generating leads. This enables companies to deliver more specialised and tailored marketing campaigns, boosting client engagement and maintaining market dominance.

Manufacturing: RPA can be used to automate processes like production scheduling, supply chain management, and quality control inspections. Through quicker and less expensive product delivery to customers, businesses are able to maintain their competitiveness. This results in increased efficiency, decreased costs, and improved quality control.

Legal services: RPA can be used to automate processes like contract management and document review. This improves productivity and lowers expenses, enabling providers of legal services to remain competitive by charging clients less for their services.

Insurance: Processing insurance claims can be automated with RPA, speeding up the process and increasing accuracy. Providing superior customer service and expediting the processing of claims enables insurance companies to remain competitive.

Conclusion

RPA helps businesses save money and make their business processes more efficient.  Businesses are being forced to automate their processes across a range of industries and functions due to the need for digital transformation, which will help them become more efficient and maintain their position as market leaders.

If you wish to learn more about digital transformation & RPA, you can check out the SP Jain FinTech Certification offered in collaboration with Imarticus. Taught by industry experts, the programme provides access to the fintech community. You will also learn more about cloud computing, blockchain technologies, financial services, and other essential business solutions such as RPA.

Get a free 1:1 Imarticus counselling
Get a free 1:1 Imarticus counselling