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Tag: social marketing course

Growth Hacking for 2022: 10 simple, must-use SEO tactics to power your business

Posted on by Imarticus Learning

Successful growth hacking is a little bit of science and a lot of art. A blend of creativity, analytics, and strategy is essential to take your business from zero to hero. In this blog post, we’re going to break down ten simple SEO tactics you should be using today if you want to get the most out of your website traffic for tomorrow.

SEO helps drive traffic from long-tail keywords, boosting your rankings and visibility. It also helps with “brand” awareness by strengthening how people perceive you in the SERPs (search engine results page). Since it’s one of the excellent ways to attract free organic traffic, why not use these simple SEO tactics to help power your business growth?

Here are 10 Simple SEO tactics:

Optimize your title tags and meta descriptions. 

It is one of the essential aspects of on-page optimization. Make sure they accurately reflect the content of your page and are keyword-rich without being too spammy.

Increase the length and quality of your content. 

It is something that Google has been emphasizing for a while now. Longer, more in-depth articles tend to rank better than shorter pieces.

Publish regularly and consistently. 

It helps improve your site’s authority, and it provides you with a lot more opportunities to rank for new keywords.

Always use proper grammar, spelling, and title in your headlines and throughout the post.

 If possible, have someone else proofread what you’ve written before publishing – not only will they catch any mistakes that slipped by during your first read. But they may also offer some additional tips on how you can improve your SEO.

Make use of images, infographics, and videos. 

These are all the best ways to engage your audience and help improve your site’s engagement metrics.

Use social media 

Social Media will help increase the exposure of your content, and it can also lead to more backlinks.

Optimize your website for mobile devices.

 It is becoming critical as more and more people use their smartphones and tablets to search the web.

Use keyword research to determine which keywords you should target. 

It will help you focus your efforts on the correct terms, and it can increase your chances of ranking.

Create a blog to publish regular updates about your business. 

It will help you generate more backlinks, one of the most important aspects of SEO. If possible, integrate your blog into your site’s main navigation for even greater exposure.

Ensure that you have a high-quality, professional website design.

 A good-looking site is more likely to generate backlinks than one that looks unprofessional or outdated.

Explore and Learn Digital Marketing with Imarticus Learning

Industry experts created this Certified Digital Marketing Course to provide students with hands-on education and experience through various industry-specific assignments.

Best Digital Marketing Courses

Furthermore, the cutting-edge curriculum, built by current marketing trends, offers excellent professional advancement in Digital Marketing, leading to excellent job placement chances shortly.

Course Benefits for Learners:

  • Digital Marketing training will help students develop a deep understanding of marketing concepts.
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Learn the fundamentals of SEO course by participating in an online, mentored project that will give students real-life experience.

Contact us through the online chat system, or drive to our training centers in Mumbai, Pune, Thane, Chennai, Bengaluru, Delhi, and Gurgaon.

5 SEO experiments that will blow your mind

Posted on by Imarticus Learning

5 SEO experiments that will blow your mind

Search engine optimization, commonly known as SEO, generates traffic to your website and improves the position of your website on the searched pages. However, once a guideline for SEO is set, it has to meet with experiments at regular intervals to track the website’s traffic improvement. These experiments will help improve organic traffic, click-through rates, and organic ranking position.

Like every other field, experiments are the backbone of this industry; they keep it moving forward. Through the DM program at Imarticus, we give you an insight into SEO experiments.

The first experiment is with click rates. The keywords with higher click rates are found floating to the top of the page.

The second one is optimizing the title page, that is, neither keeping it long nor short. It will help to increase website traffic.

The third one is the engagement rate. Google measures the time to click on something and return on the same site. Dwell time is proportional to the time spent on the website.

The fourth experiment is with social sharing and organic rankings. There is a correlation between these two. The CTR of the website and the CTR of the shared content affect the SEO ratings. The fifth experiment is with the bounce rate. The more time you spend on a website, the higher the SEO ratings. 

Digital Marketing Course With Placement

The Digital Marketing program at Imarticus trains you with search engine optimization techniques, marketing of search engines, Email marketing, marketing of social media, web analytics, content, and inbound marketing. This course helps you to achieve success through digital marketing techniques.

We cannot deny that today’s world is operating through digital marketing, and through the DM program at Imarticus, you will learn the best and trending ways of digital marketing. Reaching customers is essential, and with the help of the course in digital marketing, you will have command over online marketing. You will learn how to connect with your target audience in a much more powerful and accurate way.

Effective digital marketing is an important and effective way to engage and impress the audience and convert them into regular customers. You will learn the ways to develop and manage marketing techniques.

Online Reputation Management

Online reputation management is another of our successful courses by us at Imarticus. It covers all the aspects of effective online conversation and provides the tactics, techniques, and strategies for finding suitable material for online search topics. 

The course on online reputation management creates a balance between actual trends and misleading trends. It influences people’s perception of an organization or an individual on the internet and enables online reputation managers to identify and monitor fake content. 

Through this course, you may monitor and analyze the reputation of your business regularly and avoid the potential loss of significant leads and sales. It is a way to add sincerity to brand communication by making it more lucrative and attractive. 

The best and shortest media buying checklist ever

Posted on by Imarticus Learning

The ultimate aim of any advertiser is to convey a clear message to the buyer because until a buyer is convinced, there won’t be many sales. But, today, in the world of technology, there are different media platforms, and the advertising options seem endless. Therefore, the key to success is choosing the correct paid media marketing, and Imarticus helps you through its DM program.

Social Media Marketing

Do you want to share the correct message with the target audience? You can do so with the proper media planning and right media buying. Through the DM program at Imarticus, we aim to give you an insight into the social media marketing guide.

Companies and organizations create content on various social media platforms to promote their product and services and build a strong relationship with the target audience. It will generate traffic to your business.

Marketing on social media is beneficial and valuable to your business. Still, the effects of it differ from business to business. Why? Because you have to formulate your strategies according to the social network your audience spends time on.

Marketing on social media has numerous benefits.

Firstly, strategic and correctly formulated planning is essential for increasing and boosting brand awareness. Social engagements like the post, share, like, subscribe, save and repost, direct traffic to your website.

Secondly, sharing the content on social media generates leads and boost conversations. It also increases sales and promotion of the product or services.

Thirdly, by connecting, interacting, and engaging with the followers on social media, you will build lasting relationships. You will have unseen connections with them.

Fourthly, the social media platform also helps you review your competitors’ marketing strategies so that you can make strands of your marketing strategy different and unique. It also helps to lower the competition and increase your market value.

Search Engine Optimization

The best digital marketing course at Imarticus helps you know all the ins and outs of SEO. SEO is essential to increase the visibility of your website so that it will garner the attention of possible customers. It helps visitors to get answers to the primary questions. 

Through the DM program, you will learn ways to generate digital traffic for your brand and other marketing channels. A more excellent ranking means that your website traffic is more and will affect your competitors adversely. It will give your users more direct and relevant answers and keep them glued to your website.

Google searches the contents from page to page and from site to site, and then it collects them and puts them into the index. Next, it analyzes the index to determine the order in which these pages will appear in the search engine query. The SEO experts come into the picture when they optimize content as per the search engine requirement.  

The search engine algorithm provides a good search experience to the users with relevant, authoritative pages. And incorporating all the search engine factors into your website, you will have a higher ranking.

With the Digital Marketing program at Imarticus, we teach you the tricks and shortcuts to provide a high ranking for your website in a shorter time. We also teach them to dig deep into content quality, language, keyword optimization, and easy readability.

Here’s why content marketing should be an integral part of your online marketing plan

Posted on by Imarticus Learning

Content marketing has evolved from a novel marketing notion to a critical marketing tool in every industry. Content marketing used to be a means to differentiate yourself from your competition, but it has now evolved into a must for any modern company.

The most effective digital marketing efforts include content marketing at their core. Every strong brand has a lot of valuable and relevant content that resonates with its target audience. This blog will explain why content marketing should be an essential aspect of your web marketing strategy.

Let’s dive in take a closer look at content marketing.

Content Marketing

Content marketing involves developing and sharing relevant articles, videos, podcasts, and other material to attract and engage audiences. This strategy creates expertise, raises brand recognition, and keeps your company at the forefront of people’s minds when they want to buy what you sell.

Here are 4 Reasons why content marketing is important

 

  • Enhance the brand’s image

 

The reputation-building capabilities of premium content are among the best benefits that highlight the relevance of content marketing. Businesses must develop trust with their leads and consumers in today’s dynamic digital marketplace. Building trust may aid in creating a favorable brand image for your company.

  1. The audience will be more involved.

Audience involvement is a recent trend among websites. Visitors to interactive websites may alter the screen with a button press. If you wish your audience to interact, create a website that allows them to do so. Quizzes, questionnaires, animated graphics and videos, tailored product suggestions or chat boxes, and customized product specifications are just a few examples.

  1. Conversions are influenced by great content.

Conversion numbers make you better understand why content marketing is vital. Conversion rates for content marketing are around six times greater than for other digital marketing approaches. After reading blog recommendations, sixty-one percent of internet shoppers in the United States purchased. 

  1. For better results, create excellent content.

Content marketing boosts the number of high-quality visitors to your website. Content reigns supreme in raising awareness and producing high-quality leads, both necessary for healthy sales growth. Content has the potential to attract your target audience to your company’s website, where they will eventually convert into leads and, finally, sales.

Learn Digital Marketing with Imarticus Learning

Our Content Marketing course provides students with a comprehensive and in-depth understanding of Digital Marketing concepts in a more practical scenario. These HubSpot online marketing courses offer a highly collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews.

Course Benefits for Learners:

  • Students develop a deep understanding of marketing concepts, including SEO, Content, Social, Paid Media, and ORM. 
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Impress employers & showcase skills with HubSpot content marketing certification recognized by India’s prestigious academic collaborations.

Here’s why brands need to rethink their media planning and buying strategy

Posted on by Imarticus Learning

Advertising, marketing, and media planning have come a long way and have evolved with time. When we talk about media planning we refer to the analytical process for making decisions related to the media. It primarily involves getting something across to the target audience, be it a message or a thought at the right place and at the right time. This can only be successfully achieved using an appropriate media vehicle. 

Creative people are always working in collaboration with the media planners because it is the execution of their brain-children that often takes media planning towards the desired direction. Both media planning and creative execution are codependent on each other.

An advertiser needs a media planner to select the best media, media mix, appropriate time, and space to reap the best of the available resources that can be used to their fullest thereby reducing wasteful advertising. It primarily paves the best path to promote the advertiser’s message to the biggest number of potential consumers and the market. 

It ensures that the resources used in advertising are spent to their optimum capacity by executing their plans of action delineated to obtain media objectives.

Why Do Brands Need to Adapt to Change? 

With the ever-growing mobile market of digital advertising and promoting, many brands have indeed come up with newer strategies to promote their products and get their message out there into the world. In a digital age, brands need to adapt to the digital solution of advertising to promote their products and services to consumers who bend with the trend. The behaviors and expectations of consumers are subject to constant change and yet, many organizations still rely on the backdated and traditional ways of media planning.

This is hardly relevant and all the more ineffective and wasteful. This is the reason why the efforts of marketers are being rendered fruitless because they cater to the mindset of old customers. Efficient media planning is crucial in order to be able to identify what the modern consumer wants in real-time. If brands start accepting this, they will be able to meet the expectations of the modern crowd. It’s time for brands to bring something new in the media planning and buying strategy.

How Brands Can Adapt to Change through Digital Marketing?

Digital marketing is in vogue in the media marketing industry at the moment. Needless to say that it is a very engaging medium, be it increasing engagement on social media, a long-form article, or engaging with any website after clicking on a paid ad. All actions made by customers and visitors can be monitored in digital marketing. This will help create many forms of advertising, which are engaging thereby boosting sales and getting the brand name out there.

Digital marketing not only benefits engagement but results in more loyal customers thereby increasing business in the long run. More engagement leads to brand fame via word of mouth. A significant amount of online coverage of your brand along with customer interactions with your business results in your brand being more wholesome and trustworthy. Through digital marketing, countless brands have developed online strategies to transform even cold traffic into returning customers. Digital marketing also helps you retarget consumers via online activities.

Conclusion 

Modern brands are constantly evolving with the evolving market. It is through actively identifying the changing patterns and trends that many companies have effectively thrived. Digital marketing, therefore, is a stream with promising prospects because of its ever-growing demand. If you want to learn digital marketing and advertising, you can choose a reliable social media marketing course to give you a basic knowledge about what you are going into. 

SEO in architecture: 7 takeaways

Posted on by Imarticus Learning

One of the most important parts of a website for SEO is its web architecture. The SEO of a website is influenced by many factors of the web architecture such as the structure of the information, distribution of internal links, and the design of the template or theme.

This is one of the reasons why it is better to design a website from scratch rather than using predefined templates that certainly could save us a lot of time in the development of the same, but in our experience in various projects, we see that it will not give us a good result in our SEO strategy.

7 tips to improve web architecture for SEO

  1. Flat or horizontal web architecture

This type of architecture, being horizontal, is not as deep as the vertical one, so Google will have an easier time reaching all the pages, thus optimizing its crawling time. 

This type of architecture means that a user can reach any corner of your website, at most, in 4 clicks. 

In addition, this type of architecture has more benefits, as link authority flows from high authority pages (such as the home page) to pages with less authority.

  1. Simple web architecture

Simplicity often does not have to be at odds with SEO. A simple web architecture consists of establishing a hierarchy on the website and maintaining it in all its sections and subsections. 

Both in terms of SEO and usability, simple web architecture is preferable to a complicated one. This will make it easier for users to navigate the website and for crawlers to crawl it.

  1. Proper use of categories

The use of categories and subcategories is highly recommended to improve web architecture, but they must be used correctly. It is necessary to group similar contents or products or products of the same subject matter under the same category, without mixing them with others. 

When growing a website, the best possible option is to mark the new page within one of the categories already created. If you want to add a large number of new pages, it is best to put them under the same category. Although for small sites it is preferable to organize them by final pages and not by categories.

  1. Friendly URL structure

All the URLs of our website must be subordinated to the categories previously created. This way, the user will know at all times its exact location within the website. For the URL to be user-friendly, bear in mind that it must include the keyword you want to position as far to the left as possible and, above all, that it must not have prepositions. 

Also bear in mind that the separation of words is done with slashes, although the CMS is usually in charge of placing them automatically. For the structure of the URLs to be optimal, it is necessary that all the URLs of the pages follow the same structure and that they show, as we said, the categorization.

  1. Use breadcrumbs

Breadcrumbs are used to indicate to the user of a website exactly where he/she is and how he/she got there. Most sites use them because they improve the user experience and the SEO of the website in question, and reduce the bounce rate.

It is recommended that breadcrumbs allow access to the previous step only by clicking on the name. This makes it easier for Google’s crawlers to analyze these pages thanks to the breadcrumbs.

  1. Optimize internal linking

The architecture of a website is always defined by how the pages that make it up are connected to each other. Therefore, linking internally, i.e., to other sections or pages of the site, will not only improve the user experience but will also improve SEO positioning.

  1. Sitemap

In order to improve the positioning of any website, it is very important to have a sitemap, i.e. the map of the website. The sitemap will be responsible for storing all the information and the structure of the site so that it can be found without difficulty by search engines.

Conclusion

At Imarticus we offer a Digital Marketing Certification Program where you will receive proper Digital Marketing Training, which includes an SEO Course where you can improve your knowledge and succeed in your career.

 

SEO Secrets: Web Crawlers are smarter than you think

Posted on by Imarticus Learning

A web crawler, also deemed as a spider, is a bot operated by search engines like Bing and Google to index website content all around the Internet so that the said websites appear in search engine results.

This software program is operated by scanning sites, reading the site content in order to generate the entries for the search engine index.  Website crawlers are used and operated by all search engines and are typically known to work on content submitted by site owners themselves. 

A website is usually optimized by applying a search algorithm to the data found by web crawlers and doesn’t have free reign. As per the Standard for Robot Exclusion (SRE) web crawlers are dictated by the “rules of politeness”. Due to these prerequisites, a crawler can source information from the respective server to determine the files that may or may not be read, and which files to exclude from being submitted into the search engine index. Crawlers abiding by the SRE cannot bypass firewalls, which were implemented to protect the privacy rights of the site owners.

Another specialized algorithm set by the SRE enables the web crawler to create search strings of keywords and operators, in the order built onto the search engine index of websites and pages to aim in future search results. 

Benefits of Using a Website Crawler?

A website crawler goes through sites for a search query and develops a database of search strings, which helps a user find what they are looking for in the SERP (Search Engine Results Page) in a matter of minutes. These search strings are mainly keywords and operators that happen to be the search commands, which are used and are archived per IP address usually.

This database is further uploaded into the search engine index for an information update, which aids in the accommodation of new sites and currently updated site pages to ensure equal and relevant chances.

Seven Things That Make a Web Crawler Worth it

  1. It is scalable– A crawler’s performance curve will be subject to change, the more a business grows. A good site crawler should not slow you down in the process and be open to expansion.

  2. It is transparent– There should not be any unwanted hidden cost for your web crawler and you should know what you are paying exactly. 

  3. It is reliable– A site that stays static stays dead. It is prone to undergo changes regarding updating, adding, and redesigning the layout. To monitor said changes, and efficiently update its database is a characteristic feature of a good web crawler.

  4. Anti-crawler mechanisms– All good web crawlers are required to function within the limits defined in the SRE to protect the privacy of the site. 

  5. Data delivery– If you want to view a particular format of the collected information of the website crawler, go for one that is capable of viewing multiple formats.

  6. Support– Make sure the website crawler has a good support system that frees them from needless stress when things might go downhill.

  7. Data quality– Make sure that the software you ultimately choose is capable of clearing up all unstructured data and can present it to you in a legible manner.

How are SEO and Web Crawlers Related?

Web crawlers essentially go through your website and check whether the web page meets all the metrics required so that a search query can be answered. These metrics would include proper structure, hyperlinks, keyword optimization, and more.

If the tests are passed, Google will index your website as one of the top results. Hence, it is important that your web page allows crawlers to go through your website. Certain things that can block crawlers are broken links, poor keyword optimization, etc. SEO aids web crawlers and helps your site to get indexed.  

 Conclusion 

Site crawlers have been prevalent since the early 90s ever since the age of the internet. New website crawlers are popping up daily, making the market ever-expanding. Therefore, it is tough competition, and developing a new website crawler is a challenging feat.

However, it is interesting to learn nonetheless and can be easily mastered with any top-tier SEO course online or a Digital Marketing course.

best digital marketing courses in IndiaA Digital Marketing Certification will not only give you the knowledge and upgrade your skills but will also provide you with endless opportunities to chase.

Top 5 digital marketing strategies to skyrocket your website traffic

Posted on by Imarticus Learning

If you are in the marketing industry, You must not be unknown from the realms of digital marketing. It is an umbrella term for different types of marketing that use digital technologies to communicate with customers and prospects. This blog post will cover five powerful digital marketing strategies that can get implemented today to help skyrocket your website traffic!

Successful marketing in today’s digital world requires a comprehensive and dynamic web presence that reaches the right audience, drives targeted traffic to your website, and convinces visitors into converting. It is where leading-edge SEO (Search Engine Optimization) comes in: it helps you increase rankings on search results pages by using best practices, including content writing, on-page optimization, link building, and technical SEO.

Here are five critical tips to help you create an effective digital marketing plan to skyrocket your website traffic.

Social Media Marketing

It is crucial to have an active social media presence, including Facebook and Twitter accounts, and have a well-designed website with share buttons for each site page. Make sure you engage with customers on these platforms by responding quickly and being transparent about who you are – this builds trust and can help convert leads into customers.

Email Marketing

Another critical element of a successful digital marketing plan is email marketing. It involves collecting the contact information of potential and current customers through an opt-in form on your website, then sending them periodic emails that include valuable content such as blog posts, infographics, eBooks, or case studies.

Paid Search (PPC)

Paid search is a form of online advertising that allows you to place ads on third-party partners’ websites, such as Google and Yahoo!. When one types a keyword related to your business into one of these search engines, they will see your ad as a result. Paid search can be an effective way to reach new customers and drive traffic to your website.

Conversion Rate Optimization (CRO) 

It is the process of improving the percentage of visitors who take the desired action on your website, such as filling out a contact form or making a purchase. CRO includes tactics like A/B testing, user experience design, and lead capture forms.

Video marketing

 Video marketing is one of the most powerful digital marketing tools out there. It can help you skyrocket your website traffic and reach a wider audience. Creating videos relevant to your target market can attract more visitors to your website. You can also use videos to promote your products or services and increase sales.

By incorporating these five digital marketing strategies into your overall plan, you can create a powerful web presence that will help you increase website traffic and convert more leads into customers.

Become a Digital Marketing Pro with Imarticus Learning

Our Digital Marketing course provides students with a comprehensive and in-depth understanding of Digital Marketing concepts in a more practical scenario. This Digital marketing training offers a highly collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews.

Course Benefits for Learners:

  • Students develop a deep understanding of marketing concepts, including SEO, Content, Social, Paid Media, and ORM. 
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Impress employers & showcase skills with digital marketing courses recognized by India’s prestigious academic collaborations.

Contact us via the chat support system, or drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.

Content Mareketing Trends – How an SEO course improve your resume

Posted on by Imarticus Learning

Just like SEO is essential in developing a robust website, it can also help build a resume to catch the recruiter’s attention. There are a considerable number of factors that are common between building a website using SEO and developing a resume. Therefore, individuals can consider opting for an SEO course, such as HubSpot content marketing certification, as it provides considerable ideas about how to employ SEO to optimize a resume. 

How can an SEO Course Improve Your Resume?

Once you know the correct keywords and get knowledge on how to use them in proper places, it is pretty easy to frame a resume that can grab a recruiter’s attention. Here’s how you can go about it.

 

  • Create an Eye-catching Headline 

 

Similar to a website, an attractive resume will get maximum attention. As in the case of a website, framing an eye-catching headline gets the most clicks and thus increases traffic; formatting a proper headline in a resume can help managers skim through it fast, focusing on pointers relevant to the job role. 

Thus, rather than highlighting employers’ names, highlight job roles to seek attention about previous experiences. On the other hand, if the job roles aren’t impressive, making short paragraphs about job responsibilities is advisable. Additionally, make sure to use correct language while framing a headline to portray the right information. 

 

  • Use Relevant Keywords 

 

A website might contain informative content, but there are chances it hasn’t reached its targeted audience due to poor use of keywords. Similar to this, if a candidate hasn’t used proper keywords in the right places, then the resume might not reach the correct person. 

Nowadays, most recruiters use an applicant tracking system (ATS), and proper use of keywords can help you to pass the machines to reach a human hand. Apart from this, ATS also focuses on relevant context rather than keywords. So, just like a website, it is important to use the keywords in the right context. 

 

  • Add Social Media Profiles

 

A hyperlink to social media in a website helps to boost traffic, reach customers and interact with the audience. It also allows sharing, pinning or liking content. Similarly, a hyperlink to professional profiles from resumes can portray a candidate’s personality, personal brand and industry knowledge.

Most recruiters prefer to look at LinkedIn profiles as it provides relevant information about the candidate concerning certifications, courses, connections, education, and other factors. If you use social media professionally, then it is advisable to link those as well. 

 

  • Include Relevant Hyperlinks 

 

Much like a website, using hyperlinks can be beneficial in a resume. In websites, hyperlinking to a higher authority website can pass link juice to the concerned website to develop its authority. Additionally, a relevant hyperlink will give a reader all-around information about a particular topic, product or service. 

Similarly, hyperlinking to professional websites like GitHub and LinkedIn will portray all-around information about a candidate and help recruiters understand the applicant better. 

 

  • Streamlining the Content Flow Properly

 

It is important to frame a website properly to provide information in a particular order. Similarly, providing information in a correct manner is important in a resume. To know how to frame content properly, candidates can opt for a digital marketing certification course. Except this, any SEO course can provide relevant framing content, including HubSpot content marketing certification. 

best digital marketing courses in IndiaImproper framing of a website provides unarranged information, thus confusing the reader. Also, due to this improper framing, the user experience gets hampered, and the bounce rate increases resulting in a decline in SERP ranking. Similarly, improper resume framing might lead to the rejection of a candidate. On the other hand, recruiters and hiring managers usually first skim the resumes, and if framed correctly, it can attract them, resulting in acceptance.

Benefits of HubSpot Content Marketing Certification

 

  • It teaches the importance of storytelling.
  • Provides details about content marketing.
  • This course helps generate content ideas.
  • Teaches long-term content planning.
  • Provides content creation framework.
  • Teaches how to promote content effectively.
  • Gives information on measuring and analyzing content. 
  • Promotes growth mentality. 

 

Thus, SEO knowledge is handy to produce a good resume, and candidates can opt for a digital marketing certification course to know more about SEO. 

5 digital marketing trends you should react to before it gets too late

Posted on by Imarticus Learning

According to a report, SEO drives more than 1000% more traffic than organic social media. Another report states that search engines drive around 93% of all website traffic. So, it is evident that digital marketing is quietly driving a significant amount of business worldwide.

But, apart from every digital marketing tactic, some of the most effective marketing tactics responsible for business include visual search, social media marketing, AI-powered optimization, voice search, and programmatic advertising.  

Details about these five most significant digital marketing trends are provided below – 

 

  • Visual Search

 

Visual search is a comparatively new practice, and its popularity is rising significantly. As per Invespcro, 36% of online shoppers agreed that they use visual search for shopping and almost half of them find it more valuable than generic text search. To search visually, users have to upload an image to run a search. In this method of searching, two primary leaders are Google Lens and Pinterest. 

 

  • Google Lens 

 

Launched in 2017, it is an image recognition technology developed by Google. Users can search a whole image or a part of an image to bring up relevant information. Here are the details on how to use Google Lens –  

  • Barcodes: This can be used to find information about a product and places to buy. 
  • Book: Get a synopsis or read reviews about a book. 
  • Building or Landmark: Get information regarding opening and closing hours, facts, etc. 
  • Animal or a plant: Know about the species name, habitat name, and other facts. 
  • Home goods: Locate similar products and places to buy them.
  • Business card: Save address, phone number, and other information.
  • Flyer or Event Calendar: Add event date and time to the calendar.
  • Paintings: Know facts about the painting, artist, and other information.

 

  • Pinterest

 

Visual search through Pinterest recorded a significant rise with the launch of the lens. Users can use a pic to search similar items, places to buy, or view pinboards of related items. Pinterest recorded around 600 million searches and recognizes over 2.5 million products. Since its launch in 2017, Pinterest saw a surge in 140% of lens usage. 

Pinterest added features like – 

 

  • AR Try
  • Pincodes
  • Idea Pins 

 

 

  • Social Media Marketing 

 

According to data, nearly 44.8% of social browsers use social media to know about products. So, the importance of social media to expand business or to reach customers is significant. In this regard, major social media players include Instagram, Facebook, LinkedIn, Twitter, Snapchat, YouTube, and Pinterest. A proper strategy to stand out on social media contains five pillars – 

  • Strategy 
  • Planning and Publishing 
  • Listening and Engagement 
  • Analytics and Reporting 
  • Advertising 

 

  • AI-powered Optimisation

 

Currently, Artificial Intelligence is in a boom. Since its beginning, it has had myriad uses in technology like developing chatbots and content creations. But due to COVID-19, the use skyrocketed across the globe. The PWC survey stated that more than 1000 U.S.-based companies had accelerated their plans towards AI adoption. 

AI can analyze customer behavior and search patterns from social media to boost business. This can help businesses to reach customers better. 

  1. Voice Search

According to Think with Google, 60% of smartphone users have contacted a business directly by using the search result, and about 20% of searches through Google App are done through voice. Hence, this rise in voice search made businesses rethink their business expansion strategy. 

Another study states that about 1 billion voice search takes place every month. Thus, ranking in SERP done through voice search creates a significant impact in business through customer engagement. However, it should be noted that voice searches are typically small, and about 27% of the searches have trigger words like “what”, “easy”, “best” and others. Thus, considering only traditional Google ranking, ranking for voice search is essential. 

  1. Programmatic Advertising 

With the advent of Artificial Intelligence, programmatic advertising is impacting business development. It is a process of automating buying using AI. Expenditure for programmatic advertising has reached around $130 billion globally to cut human labour costs and engage them in more creative and intelligent tasks. Among this huge spending, about 61% comes from U.S.-based companies. 

So, these latest five tips are important when you learn digital marketing, and using them in the present scenario can boost businesses significantly.