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Tag: Career in Digital Marketing

Digital Marketing: The Biggest Growth Driver for Businesses!

Posted on by Imarticus Learning

Introduction

We have all heard the statement that digital marketing is the future. Some have even said that a majority of marketing strategies would be based on digital marketing soon. Yet, what is the hype around digital marketing, and why do many consider it the most significant growth driver for businesses? Let’s find out.

To put it simply, digital marketing is the use of digital media to advertise, promote and endorse products and services. Such digital channels include social media, emails, search engines, mobile apps, and websites. This leads us to why digital marketing is required in today’s day and age, and why people are pursuing a career in digital marketing.

The Need for Digital Marketing

In short, with physical shops closing down and personal meets reducing exponentially, digital marketing was the go-to tool for businesses during the first phase of the Covid-19 pandemic. And, it still is. Even before the pandemic, companies that embraced digital marketing had a higher chance of boosting their sales and revenue than those that did not. Here’s why:

  • Almost half the world’s population uses emails. This provides businesses with the unique opportunity to reach out to many people through digital marketing campaigns. This wouldn’t have been possible with traditional marketing techniques.

Affordable smartphones have taken the world by storm, and the testament to this is that there are around 6.3 billion smartphone users in the world. Digital marketing allows a brand to penetrate the digital space of all these users

  • As a result of the reach, digital marketing has led to greater engagement between the customer and the business owner. This can boost sales in the long run by establishing a loyal customer base.
  • Digital marketing also allows people to have more control over their campaigns than in traditional marketing. For example, traditional campaigns have many contractual red-tapes that don’t allow you to change the course of your campaign based on feedback from the target audience.

The Impact of Digital Marketing

There are plenty of business owners who have realized the potential of digital marketing and enrolled in various digital marketing courses online, like the Hubspot Digital Marketing Certification. Yet, what are the impacts that are making businesses switch to digital marketing?

 

  • A Terrific ROI: Digital marketing provides an unbelievable return on investment or ROI. Emails can give a return of $42 on an investment of a mere $1!
  • Converting Leads: With the help of digital marketing, businesses and brands have a higher chance of converting potential customers into purchasing clients!
  • Affordability: Digital marketing is generally very cost-effective. This is in stark contrast to traditional marketing ways, where running ads could sometimes be costly.
  • Hitting The Bull’s Eye: Digital marketing allows you to target customers who are more likely to buy certain products and services. Thus, instead of running mass adverts, you could single out your target audience resulting in more sales and revenue.
  • The Personal Touch: Digital marketing tools have given brands a personal touch. Interactions with the client have increased, and as a result, it has led to a loyal consumer base. This only helps in the long-run growth of the company!

Conclusion

With the world in a digital age, there is an increased number of people using digital media platforms to stay connected. Thus, in order to maximize a company’s reach, it is imperative for brands and companies to realize that digital marketing is the best way forward for promoting products and services and building brand awareness!

best digital marketing courses in IndiaIf a professional or a small business owner wants to learn more about digital marketing, then there are plenty of digital marketing courses online.

Hubspot Digital Marketing Certification and other such courses definitely help in having a career in digital marketing.

Why Choose a Career in Digital Marketing?

Posted on by Imarticus Learning

Choosing the right career trajectory can be daunting for anyone. Finding something you love while searching for stability and a particular lifestyle, in the long run, can be tiring.

Best Digital Marketing Online Course with Placement in IndiaMost students don’t think of pursuing digital marketing in the long run but if you choose the best digital marketing course for yourself, then the opportunities in this dynamic field open up; you’ll realize that the outlook of a career in digital marketing is only positive.

Read on to know more about the benefits of this versatile field and digital marketing training!

What is Digital Marketing?

Online digital marketing courses will teach you all the basics of digital marketing give you an in-depth analysis of what it is. But to briefly understand, digital marketing basically means the use of the internet for publicity and advertisement.

It works similar to traditional marketing and involves building relationships with customers and connecting with them but it also encompasses the promotion of brands, building preferences, and increasing sales through different digital marketing platforms.

Digital marketing has become well-known because it gives a better and more accurate measure of data and incurs lower costs than traditional marketing. These principles will be deeply covered and explained more properly if you pursue a digital marketing course online.

Why Choose a Career in Digital Marketing?

If you want to take up a digital marketing course and undergo digital marketing training, then you must first understand the benefits of choosing a career in digital marketing.

  1. Broad Spectrum of Choices – Digital marketing careers are versatile, flexible, and encompass many roles and areas one will probably touch upon in online digital marketing courses, training, or his/her job. These include –
    1. Video/Audio Production
    2. Search Engine Optimization (SEO)
    3. Interactive Technology (such as AI)
    4. Search Engine Marketing (SEM)
    5. Mobile Marketing
    6. E-commerce
    7. Social Media
    8. Email Marketing
    9. Web Development
    10. Marketing Automation
    11. Web Design
    12. Content Management and Curation
    13. Analytics
    14. Copywriting and Editing
    15. Business/Marketing Strategy
  2. High Compensation and Increased Demand – There is no denying the fact that all businesses must move to digital marketing sooner or later. This has made the demand for digital marketing professionals outweigh the supply opening up plenty of opportunities for people interested in the field.
  3. Constantly Evolving and Keeping you up to Date – As different new platforms are launched, the field of digital marketing keeps evolving and makes the job of digital marketers scoop out new trends and understand how they affect discoverability, something you’ll learn how to do in a digital marketing course. This keeps them up to date on the latest developments in the tech world.
  4. Does not require any Specific Academic Background – Academic background holds very little importance when it comes to digital marketing. If you have the ability to think out of the box and you have a passion for the job, then you’re good to go.

Conclusion

There are many other advantages of a career in digital marketing as well, such as – you can be creative, train at your own pace, be self-employed, work with different people every day, and many more. You can benefit greatly from the job if you have any digital marketing course online and are well-versed with its specifics. To enroll in the best digital marketing course, click here.

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What are the must have certifications for a Digital Marketer?

Posted on by Imarticus Learning

To make a successful career in Digital Marketing, you need to have the proper certifications. Be sure that your resume includes an official degree in Marketing or Business Management and certificates for digital marketing programs like Google Analytics Certification or HubSpot certification.

best digital marketing courses in IndiaWhat are the essential things to be a good Digital Marketer? Let’s say we’re talking about me because I’m certified and educated on what needs to happen if someone wants their company website ranking well online (I am from SEO Agency).

best digital marketing certification courses in IndiaThe first thing people are going ask themselves before deciding whether this person deserves my money would be, “Do they know how can make us more profitable?”.

If you want to make your career in digital marketing, you can get a certification in digital marketing. Many institutes provide digital marketing courses online. Below are the lists of topics that most institutes cover when you go for a digital marketing course online.

  1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a term used to describe the process of making your website search-engine friendly. This means that it will rank higher in Google’s search results for specific keywords and phrases, so more people can find you through their searches.

  1. Content Marketing

Content marketing is a strategy that allows you to earn interest from the content your company produces on social media. By creating blog posts, infographics, and other forms of visual communication for people interested in what you have to say about a specific topic or product set, businesses worldwide can grow their following and brand recognition with little money spent by way of advertising.

  1. Social Media Marketing

In this day and age, social media marketing is an integral part of any business strategy. There are many different ways to use these outlets for promotion–from paid ads on sites like Facebook or Twitter to free content such as blog posts that reach a broad audience with just the click of a button.

Related Article:

https://imarticus.org/which-digital-marketing-course-would-be-helpful-for-a-relationship-manager-in-a-private-bank-new-age-banking-blog/

Want To Build A Promising Career In Digital Marketing In 2021? Get A Google & HubSpot Certification Now

Posted on by Imarticus Learning

Digital marketing is an exciting profession full of bright individuals that work tirelessly to stay ahead of the pack. Digital agency and company hiring managers are now looking for applicants who are up to date on the newest trends, techniques, and news.

If you’re having trouble breaking into the digital marketing field, it’s most likely due to a lack of relevant abilities on your CV.

Certifications provide you with an edge for employers looking for talent like you, whether you’re looking for your first marketing job or your next career in digital marketing. Don’t let your digital marketing talents lapse. Use digital marketing certificates to your advantage. You may improve your abilities and position yourself as a top contender for that job by doing so.

Financial Analysis course with placement in IindiaWith thousands of digital marketing courses online, all touting the same benefits, finding the finest online marketing school that works for you is quite complicated. Here are some of the best digital marketing courses and certification programs that deliver genuine results.

Google Digital Marketing Courses

Google offers a free online course platform (Digital Garage) on various career and company growth topics. Digital Marketing training is one of the topics that is thoroughly discussed. In addition, Google provides the following digital marketing course online:

  • Digital Marketing Fundamentals (includes a digital marketing certification)
  • What are the best ways to start an online business?
  • How do you make sure your customers can find you on the internet?
  • How to use online advertising to promote a business (Google Ads)
  • How do you expand your company to other countries?
  • Content marketing.
  • Advertising on social media
  • Course on YouTube

All of the courses include both video and written materials, and some may be finished in three hours, while others might take up to 40 hours to complete. In addition, the Interactive Advertising Bureau Europe and The Open University have both accredited the digital marketing fundamentals certification.

Why Should You Take This Course?

This is the most significant course to take if you are new to digital marketing and want to achieve a basic understanding of what it is and how the various components function together. The certification is also internationally recognized, making it an excellent tool to advance your career.

HubSpot Digital Marketing Certification Courses

HubSpot Digital Academy is another alternative for learning digital marketing online and getting accredited by a reputable organization.

HubSpot is a renowned digital marketing company that offers a variety of solutions like SEO and content marketing. The following subjects are covered in HubSpot’s online digital marketing courses-

  • Content Marketing
  • Email Marketing
  • Inbound marketing
  • social media Marketing
  • Marketing in Contextualized Environment

You will receive a HubSpot digital marketing certification after completion of the course. They also offer several non-certified courses that cover blogging, Facebook ads, and other online marketing channels, in addition to the courses mentioned above.

Why Should You Take This Course?

Even if you don’t plan to use HubSpot’s tools in your marketing initiatives, their online courses are excellent. Experts who are known digital marketing specialists with years of expertise in the business teach all of the courses. In addition, the classes are free, and the learning environment is simple to use.

Take Away

The certifications listed above will undoubtedly enhance your skills and aid in career development, allowing you to come out from the crowd and take a competitive advantage in the rapidly evolving career in digital marketing.

What Is Content Marketing and How It Can Help to Build a Career in Digital Marketing?

Posted on by Imarticus Learning

Content marketing is a less invasive approach to reach and interact with customers when compared to traditional marketing. Content marketing aims to attract customers by providing informative, helpful, interesting, entertaining, and engaging content.

Content marketing is a strategic business and marketing process focused on creating, distributing, and measuring valuable, consistent, and relevant content to attract & retain a defined audience and ultimately drive profitable customer action.

Wondering how to explore a career in content marketing? This blog post explains all you need to know about content marketing and the skills required to make a career and all you need to know about online digital marketing courses!

What does a content marketer do?

Content creation:

Content creation entails the creation of well-defined content for the target audience. Before creating content, it is imperative to understand what the marketer wants readers to learn. Content goes hand in hand with SEO in this new digital age.

Content distribution:

Content distribution is vital to make the right content reach the right audience through the right platform. Content distribution is generally done through forums, social media channels, Q&A sites, etc.

Measurement:

Measuring and tracking are vital aspects is important. Consistent reports & constant tracking through analytic tools are vital to conclude future actions.

Skills needed to be a Content Marketer.

Research skills:

Creating a piece of content needs a certain level of knowledge that can only be acquired through research.

Writing skills and grammar:

Writing is the essence of the content. To thrive as a content marketer, be super comfortable with words. When writing for the web, possessing exceptional grammatical skills and vocabulary is not enough. It is vital to understand the target audience and needs, content, and tone of the brand. Being comfortable with different writing styles is a prerequisite.

SEO and other technical skills:

SEO is inevitable for web-writing. Optimizing content for search engines is essential. Some vital SEO factors include keyword research skills, relevant keywords, optimizing page title, meta-description optimization, optimizing images, etc. Organizations highly appreciate technical skills.

Design and creative skills:

As a content marketer, you may work with images and visual content such as infographics, data visualization, and creating/editing videos. Thus, it is vital to have a basic knowledge of design tools.

Project and content management skills:

A content marketer is responsible for looking after several things. For common operations like maintaining an editorial calendar, keeping up with social media posts, assigning tasks, managing blog, tracking relevant metrics, etc. Knowledge of project software tools is essential.

Content marketing as a career

Content marketing is one of the hottest & fastest-growing careers in the marketing and advertising space today. Employment opportunities for content marketers have outnumbered other openings in the marketing domain. These figures are going to expand further in the coming years.

The average salary of a content marketer in India is close to INR 5,42,000 per year. The salary range varies per the individual’s experience and background and can go up to INR 11,08,000 per year. While content creation entails creativity, a great content marketer utilizes creative content in a data-driven space.

Grow with Imarticus Learning

Individuals can boost their skill set in content marketing by taking up online courses. Imarticus Learning offers digital marketing courses that prepare students for a great career in content marketing. These courses add immense credibility to your profile.

The Digital Marketing course is designed to give extensive and detailed coverage of Digital Marketing concepts practically. The programs adopt a collaborative approach focusing on multiple capstone projects, job-ready skills, and guaranteed job interviews.

For more details on Digital Marketing Course Fees, contact us through the Live Chat Support system or visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Bengaluru Hyderabad, Delhi, Gurgaon, and Ahmedabad.