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Tag: Career in Digital Marketing

6 Reasons to Choose a Career in Digital Marketing in 2023

Posted on by Imarticus Learning

Businesses today are witnessing an ever-expanding evolution with new technological innovations each day. A well-established business’s success relies heavily on the smart devices around us. The internet allows businesses to venture out into the markets and use virtual platforms to attract the attention of millions as opposed to traditional marketing methods. With the adaptability of smart devices in our daily life, the scopes for digital marketing are gaining global prominence. 

digital marketing course

Choosing a career path can be challenging, especially if considering an offbeat career. However, the present age is all about dynamism, and digital marketing is a dynamic field with excellent career opportunities in the coming years.

Learn more about what digital marketing offers and why you should choose a career in digital marketing in 2023.

How does digital marketing work? 

The primary difference between digital marketing and traditional marketing includes the strategies that they take on. For instance, the modes of advertisements for a traditional business are limited to newspapers, posters, banners, leaflets, etc. On the other hand, digital marketing uses the internet to catch the attention of their audiences. Social media platforms like Instagram, Twitter, Facebook, Whatsapp, etc., find a place in digital marketing advertisements. In addition to that, various e-commerce websites, OTT platforms, e-mails, etc., also fall under the category of digital marketing instruments. 

Why choose a digital marketing career?

Marketing is one of the most crucial prospects of any business. Given the tough market competition, every company must jostle their way through the audiences to stay at the top. Hence, promoting products is arduous for companies to sail through their businesses. 

Digital marketing makes it more convenient for companies to promote their services and bring products to consumers’ fingertips. They can choose their target audience, design campaigns, scope out trends and use search engine analytics for better discoverability of their brand and products.

Digital marketing fosters a proficient career by implementing these methods. The list below discusses a few reasons to pursue a career in digital marketing in 2023:

  • A surge in job opportunities

As the demand for digital marketing advances among businesses, job roles are becoming profound. Entrepreneurs all around are looking for efficient candidates to take charge of their business operations. Being a modern way of marketing, there is always room for every eligible aspirant to acquire a job profile in the field of digital marketing. 

  • A significant role in businesses

With the emergence of new companies in the market, the competitions restrict the growth of existing companies. On the other hand, new companies face difficulties setting foot in the markets. Their main objective is to promote their services and products that perform at par with their counterparts. In this event, hiring digital marketing managers is the best bet for businesses to throw light on their brands through a combination of evolving marketing strategies and produce the highest ROI. 

  • Enhance your creative skills

Drawing the attention of consumers and gaining their trust requires innovative mindsets. The creativity in advertisements makes a company stand out among its competitors. Digital marketing allows employers to stir this creativity and bring forth business affluence. 

  • Add experiences at the teamwork level

Various digital marketing projects require the collaboration of different workers who work together to deliver the services. Working with your associates will help you upgrade your knowledge in different areas of the industry. It will also improve your communication skills and assist you to proceed towards leadership roles gradually. 

  • Scopes for remote jobs

Many companies offer remote job opportunities in digital marketing. This eradicates the back-and-forth commuting to your office on a daily basis. You can enjoy being surrounded by your family yet achieve career goals. The recruiters mention the need for a PC or a laptop and a good internet connection as the requisites in their recruiting processes for carrying out your job role at your convenience. 

  • Does not require higher educational qualifications 

You are not expected to hold a greater degree like an MBA to apply for job positions in digital marketing. However, a certification course can help you succeed in your profession and give you an edge over others. Certification is the proof of your skill set, and it adds value to your resume.  

 Conclusion

Owing to digital marketing, companies can now attach comprehensive credentials to their brand names. Hence, opting for a career in digital marketing in 2023 is a prudent choice for landing a job in the current scenario. 

The Post Graduate Program in Digital Marketing by Imarticus makes you industry-ready. It is a 6-month course with a well-structured curriculum categorised into modules. Become proficient in using industry-specific tools like Google Ads, Google Analytics, WordPress, Facebook Ads etc., and gain hands-on experience through more than 15 industry-specific projects and case studies. 

Visit the website for more details.

Short-Form Video Content: Leverage the Power of Visual Content

Posted on by Imarticus Learning

Gone are the days when people preferred watching lengthy videos to pass the time and entertain themselves. Short-form video content like reels and shorts are taking over all social media platforms as they fit well in today’s fast-paced life. They are bite-size entertainment that one can enjoy on the go. Knowing how to leverage the power of this popular content type can help you establish your career in digital marketing. 

best digital marketing course

Let us discuss what short-form video content is and how you can leverage its power to strengthen your digital marketing strategy. 

What is short video content? 

Short-form video content can be defined as any video that is lesser than 60 to 90 seconds in length. They have taken over social media recently, which is why many companies have started using it as a form of brand development and marketing. 

Reports suggest 85% of marketers feel that short videos grab users’ attention as they save time yet keep the viewers engaged. It makes them more entertaining than long video content. 

Platforms that showcase short video content 

Following their easy-to-consume format, short-form video content gets more shares and views, which is why there are dedicated platforms for them. Let’s take a look at some of the most popular social media platforms that support short video content. 

Instagram

Instagram has a short video format called “Reels” that are 60 to 90 seconds long. Unlike stories, these do not disappear after 24 hours and stay for future viewing. It is easy creating these reels- just tap on the add button on your Instagram home screen and select the option Reels. From there, you can record fresh content or upload pre-recorded videos.  

Youtube

Similar videos on YouTube are called Youtube Shorts. To find them go to the bottom right corner of Youtube’s Home screen. On Youtube, YouTubers often use shorts to promote their long-form content. 

Facebook

Instagram and Facebook Reels are quite the same. However, unlike Instagram, on Facebook, users can customise the privacy options while sharing these reels. But in terms of similarities, you get almost all the same features. 

How to leverage short-form video content? 

Now that you know about the popular platforms that engage in short-form video content. Let’s see how you can leverage them.

Become an influencer: through brand promotions

Influencers on social media make regular posts and build their following over time. Compared to long videos, short-form videos are 2.5 times more engaging. Thus, as an influencer, you can make these short-form videos as they will help increase your profile’s reach. They are also great for building strong relationships with your audience. 

To start with, posting exciting content or behind-the-scenes (BTS) can help to improve your brand story. This can also give your audience a peek into your work environment and make your business more relatable. 

Become affiliate marketer 

Short-form videos are leveraged by 26% of present-day marketers. Affiliate marketing helps you to monetise your content multifold. The short video on the renowned platforms already has a built-in call to action (CTA) button. This appears at the end of each video and takes the viewers directly to the product links. This program pays you based on audience engagement through your shorts. 

Build your brand: to drive traffic to your website 

Website traffic means more visits from your potential customers. 73% of the audience likes to watch short-form videos. Stay on trend to draw more traffic to your website. Using trending sounds can be a good trick for better reach

As per social media experts, short videos of 15 seconds have more engagement rate than others. So, keep it short. Eye-catching transitions or sounds can be used in the reels. Breaking your long-form content into small short videos is a trick that many content creators use to maintain consistency. 

Earn directly through videos: platform pays you 

All the popular platforms mentioned here give the option of monetisation once your short videos cross a certain number of accumulated views. While Facebook and Instagram may not avail this for every user, YouTube has this facility, no matter where you are from. 

Just ensure you have a clear understanding of the community guidelines and adhere to them. It helps you avoid legal complications and get your short videos monetised without complications. 

Conclusion 

Now that you know how short-form video content can be leveraged, It is time for you to utilise it and earn through them. However, if you are still unsure how you this tool in your career in digital marketing, we have a solution! 

The advanced certification in Digital Marketing and MarTech by Imarticus, in partnership with IIT Roorkee, can help you learn the fundamentals of digital marketing. Live training and curriculum designs are offered by IIT faculties. Be it social media, SEO, or affiliate marketing, experts from this premier institute offer in-demand skills under this curriculum to help you ride the giant wave of digital marketing. 

So enrol today and boost your digital marketing career!

The Power of Content Marketing: How to Create Compelling Content that Connects with Your Audience

Posted on by Imarticus Learning

Welcome to the exciting world of content marketing! 

The secret to standing out from the competition in the current digital era, where attention spans are shorter than ever, is to provide interesting content that resonates with your audience. This blog is meant to help you unlock the potential of content marketing, whether you’re a budding content producer or an experienced marketer trying to improve your abilities.

Content has become the lifeblood of organizations in this fast-paced and always-changing environment, allowing them to engage, inform, and inspire their target audience. 

best digital marketing course

This blog will discuss the value of digital marketing certification and how it may greatly improve your employment chances. A digital marketing certification may change everything, whether you’re a new graduate, a professional trying to change jobs, or an entrepreneur looking to grow your firm. Let’s begin by exploring the importance of digital marketing certification and its enormous advantages for your profession.

What is certification in digital marketing?

Your knowledge and skills in several facets of online marketing, such as SEO, social media, email marketing, content marketing, analytics, and more, are demonstrated by your certification in digital marketing. 

Content marketing trends 2023 are driven by video content dominance, influencer collaborations, personalized and interactive experiences, voice search optimization, sustainability and social responsibility, AI integration, and the rise of micro and nano influencers.

Reputable organizations that offer online courses and tests on various themes and degrees of difficulty also offer certification in digital marketing. You can easily build audience loyalty through content marketing.

How can you get certified in digital marketing?

Some steps you can follow:

  • Choose a topic and level of difficulty that suits your goals and needs. Depending on what you want to learn and accomplish, you may select from a wide variety of topics and levels of difficulty.
  • Look for a trustworthy institution that provides digital marketing certification. Various organizations offer digital marketing accreditation, but not all are reputable or well-known. Before selecting one, you should conduct some research and evaluate your possibilities.
  • Enroll in the course and complete it. After deciding on a course, you may sign up for it and begin learning at your speed.
  • Take the exam and get your certificate. After finishing the course, you must take an exam to demonstrate your understanding of the material. Depending on the organization, the test may be conducted offline or online. You must pass the exam with a minimum grade or percentage to receive your certificate. You may download or print your certificate after you receive it. 

Why Does Digital Marketing Certification Matter?

  • Stay Ahead in a Rapidly Evolving Industry

Being ahead of the curve is essential in the ever-changing world of digital marketing. Obtaining certification also demonstrates your dedication to lifelong learning and remaining current with industry trends and practices. Given how quickly digital marketing is developing, certification guarantees you have the most recent information and abilities needed to succeed in your job.

  • Enhance Your Credibility and Trustworthiness

Certifications function as badges of trustworthiness in the enormous sea of digital marketers. It inspires confidence in your talents when prospective employers or clients learn that you have finished a reputable certification program. A certification verifies your knowledge and shows that you have the abilities needed to succeed in the challenging field of digital marketing.

  • Expand Your Knowledge and Skill Set

You may receive a thorough education through a certification program, which enables you to explore these topics in-depth and practically. By providing you with a broad range of skills in great demand in digital marketing, certification enables you to do everything from comprehending the nuances of Google Analytics to mastering the technique of creating captivating content.

How Can Digital Marketing Certification Boost Your Career?

  • Open Doors to Exciting Job Opportunities

Digital marketing is in high demand, and companies across industries seek skilled professionals who can navigate the digital landscape effectively. With a certification in digital marketing, you can become a desirable candidate for a wide range of job roles, including digital marketing specialist, social media manager, SEO analyst, content strategist, and more. Certification proves your expertise, significantly increasing your chances of landing a lucrative job in the digital marketing field.

  • Fast-track Your Career Progression

Certification helps you secure a job and accelerates your career progression. You become eligible for promotions and advancements within your organization as you demonstrate your proficiency and expertise through certification. Employers value individuals committed to their professional development, and a certification in digital marketing shows just that. 

  • Boost Your Earning Potential

The most appealing characteristic of a career in digital marketing is the potential for high earnings. With the right certification, you enhance your marketability and increase your earning potential significantly. Employers also recognize the value of certified professionals and are willing to invest more in individuals with the expertise to drive digital marketing success. Certification is a springboard to higher-paying job opportunities and potential freelance or consulting gigs, allowing you to reap the financial rewards of your hard work.

The Final Words

The power of content marketing in the current digital era cannot be emphasized. It now serves as a pillar for the expansion and development of businesses. By earning a certification in digital marketing, you establish yourself as a qualified professional with the abilities needed to succeed in this fast-paced industry. A certification can help you find intriguing work prospects and advance your career quickly.

The Post Graduate Digital Marketing course from Imarticus Learning is meticulously created to provide students with a thorough understanding of Digital Marketing ideas that are presented in an exceptionally useful and practical way.

How to Kickstart a Career in Digital Marketing

Posted on by Imarticus Learning

Advertisements on the internet and creative ads on social media are unmissable features. Just as ads on the billboard we see on the highway are traditional marketing, any advertisement propagated via an electronic gadget, like the pop-up ads on websites, makes up digital marketing.

Digital communication has become an indispensable part of our lives and is an essential digital marketing tool. Through online communication with potential buyers, any business can yield a perfect marketing strategy by understanding the needs and requirements of customers. A good digital marketing course will help kickstart a successful digital marketing career, teaching the essentials of marketing.

How to approach digital marketing as a beginner?

best digital marketing course

To have a versatile career in digital marketing, one has to start with the fundamentals. Here are the best ways to build your career in digital marketing from scratch:

  • Obtaining a degree: First comes awareness and thorough knowledge of the desired subject. Getting a bachelor’s degree in marketing or advertising will acquaint you with all the necessary information required at the basic level of online marketing techniques.
  • Garnering specific skills: Once you get the hang of the subject, you can start learning strategies and upskilling yourself, consequently setting yourself apart in the field. Some necessary digital marketing skills include learning to analyse data, write content and develop creative marketing strategies.
  • Getting experience: Any candidate is deemed more worthy if he/she has some prior experience in the field he/she is trying to pursue. Starting an entry-level digital marketing job will get you the needed experience and educate you on practical applications.
  • Strengthening your resume: Go for more courses, internships or even a boot camp on digital marketing. It will not only help grow your exposure to the subject, but the certificates will add to your CV and attract prospective recruiters. 

Inbound and outbound marketing

We’re often bombarded with lucrative emails with offers and discounts designed especially for our needs. This sort of marketing is known as outbound marketing, where an organisation tries to propagate its existence in every way possible, but it seldom warrants a favourable outcome. 

Digital marketing is traditionally considered a part of inbound marketing, where you appeal to already interested people. Instead of generating generic ads for all, you can create an individualistic and specific way to advertise your business. Thus, when starting with digital marketing, it is important to be creative and find economical ways to improve your business. 

Skills required for a digital marketing career

Search Engine Marketing 

A prominent ranking amongst search results should be implemented in your endeavour to make your business more relevant. Search engine optimisation (SEO) attempts to enhance results when you look for a topic on any search engine by attracting traffic to a particular website and increasing its rank when searched. 

Like SEO, search engine marketing (SEM) is also a significant part of digital marketing ━ websites, and businesses increase their rankings through payment to a particular search engine. This way, a small business might catch someone’s eye and attract an influx of customers. SEM helps businesses present the perfect online ad to convert buyers into loyal consumers. 

Content writing and communicating with buyers

Writing content online makes you accustomed to what a customer might or might not need, and you learn to communicate with buyers in a friendly yet dignified manner. It allows businesses to seem approachable yet strict when presenting themselves online. This is why having content writing as a skill is extremely important when venturing into digital marketing.

Communication is key in digital marketing. Once you understand what your customer wants, you can easily create a product suited for them and design distinct ads for any future undertakings.

Creative skills

Creativity indeed goes a long way in digital marketing; from catchy slogans to innovative campaigns, businesses depend greatly on what kind of content and advertisement they put out there. The better your ads, the more your customers are. This is what digital marketing will expect of a candidate, so honing your creativity will help you in this area. 

Conclusion

With a world that runs on technology, digital marketing has seen a massive boom. With almost everything being conducted online, we have come a long way from bumper sticker ads to finding what we are looking for online through a perfect advertisement. This makes handling digital marketing an important part of any business that wants to thrive online. 

Understanding how to deal with advertisements is fundamental to being good at marketing and having permanent customers. Imarticus’ digital marketing course can be the gateway to affluent employment. 

What do the best digital marketing courses have in common?

Posted on by Imarticus Learning

What do the best digital marketing courses have in common?

The advent of technology has changed the way of human life. Everything is now available online, starting from your daily groceries to medicines to expensive jewellery. Hence, companies are now leaning heavily on earning their big bucks from online sales. And, to boost it even further, they are investing in digital marketing.

As a result, like traditional marketing, the digital version has also become a segment of its own. If the numbers from Statista are to be believed, then all the brands the world over will spend around $400 billion on digital advertising in 2022. Looking at the fact that digital advertising is just a small portion of digital marketing, these are big numbers.

corporate training programs

Owing to this push to go digital, companies are hiring expert marketers who can help them in generating more revenue. Hence, to meet the requirements of such trained professionals, the demand for digital marketing certification courses has skyrocketed in recent years. More and more people are enrolling to improve their job prospects.

What do the best digital marketing certification courses have in common? 

Now there are multiple digital marketing courses available in the market. But the curriculum remains almost the same across all of them. So, here is a look at some common pointers across all the courses to be aware of –

Fundamentals of internet marketing

Internet marketing or digital marketing or online marketing, or website marketing are the same things. If you see these terms, don’t get confused about whether they have any difference. Anyway, this is a form of marketing which utilises the reach of the internet for brand or product or service promotion through social media platforms like Facebook or YouTube, Search Engines, Email or other digital channels like a blog or a classified website. Internet marketing teaches you how to use these resources to make a sale.

A good SEO course

SEO means Social Media Optimisation. In this digital marketing course, a student is taught how to promote their content or products through search engines. A good SEO course teaches you how to optimise or present your content in such a way that it ranks high in the SERPs (Search Engine Result Pages). If your website is on the first page of an online search, then you can imagine how much traffic you can get, also without spending a penny on advertising. A good SEO course teaches you how to do on-page SEO and off-page SEO properly to push up the rankings.

A high-quality SMM course

Only SEO cannot bring in all the traffic to the website. You need other tools also to promote your products, services and brand online. Even the Google Search Engine rank depends upon the backlinks you have built. That is where SMM or Social Media Marketing comes in. This is purely a part of off-page SEO. But in recent times, its relevance has been increasing.

This can be a reason for the growing popularity of social networks like Facebook, Instagram, Snapchat, Twitter, LinkedIn, etc., and blurring differences between social media platforms of video streaming websites. That is the reason why a social media marketing course is as important as an SEO course and is an extremely important part of digital marketing.

Content marketing fundamentals course

Are you a popular YouTuber or a Blogger, or a Social Media influencer? Then you certainly must know what content marketing is all about. If not, this course includes making business goals for the content you are creating, managing the audience, researching what your competitors are doing and then auditing your present content. Another important point is that content marketing and SEO often work hand in hand, so it is advisable that you opt for a digital marketing certification course that includes the same.  

Google Analytics, PPC, Adwords and Adsense course

For monitoring and managing your audience, you need to analyse the insights of your content. This can be done with the help of a tool called Google Analytics. Then there is a paid advertisement tool which Google offers, and it is called Adwords, which also has a component called PPC (Pay per click) advertisements. There is also Adsense which is what powers payments for blogs and YouTube channels. Knowing these tools shall also help you in gaining knowledge of digital marketing.

To conclude, being aware of digital marketing and what it can do can be nothing sort of a blessing in the current market. With the inclination towards online services increasing every day, completing a digital marketing certification can certainly work in your favour. So, if you are looking to take up a course like this, then opt for either the PGP in digital marketing or Advanced Certification in Digital Marketing and MarTech from IIT Roorkee from Imarticus Learning. 

Search Engine Optimisation and its Evolution

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Search Engine Optimisation and its Evolution

Search Engine Optimisation (SEO) is one of the most effective ways of promoting your website. When done well, it can convert visitors into potential customers and increase brand awareness. However, success in this area is not easy as many beginners make mistakes that can cost them a lot of money and time. In this blog, we will discuss what Search Engine Optimisation is, why you need to do it and how to ensure that your website ranks high in Google search results.

What is Digital Marketing?

Digital Marketing is a marketing technique that uses digital media to promote your business. It is any form of communication that uses technology, such as email and social media to reach customers or prospective customers. Digital marketing involves generating leads for your business through online advertising and search engine optimization (SEO).

Evolution of Search Engine Optimisation

SEO has evolved from when it was all about keyword stuffing and link building to when it is all about creating high-quality content and building a brand. Nowadays, you need to be smart about your on-page and off-page optimization.

On-page optimization involves optimizing the page title, meta description, and keywords so that search engines can easily pick up on them when they crawl your site.

Off-page optimization refers to all activities surrounding search engine visibility like backlinks (from other websites), social media shares, etc., which help improve rankings in SERPs (search engine result pages).

When you have an online presence, you must ensure that your content gets found by people interested in what you offer. The best method to do this is through SEO.

SEO tools and techniques

  • Search Engine Optimisation is the process of improving your website’s visibility on search engine results pages (SEO).

  • Many tools and techniques can help you with this task. Some of them include keyword research, title tags and meta descriptions, image optimization; site speed; mobile-friendliness, etc.

  • You should choose a tool that suits your needs best based on its features and price range. For example, if you want to use an automated keyword generation tool, it should provide lots of options so that you don’t have to spend too much time manually coming up with ideas.

By enhancing the quality of the content and the number of backlinks to the website, SEO is a procedure that increases the visibility of a website in search engine results pages (SERPs). You must have a consistent schedule if you want to succeed in SEO. 

Discover  Digital Marketing Certification with Imarticus Learning

Businesses rely on digital channels and technology to communicate with their current and future customers in the age of digital transformation. For those interested in SEO courses and who want to know the field’s foundations from a prestigious university, we have developed this modern digital marketing and MarTech course with IIT Roorkee.

The student will be able to establish digital marketing strategies, streamline their marketing procedures, and give firms ways to contact their target markets thanks to this extensive certification in digital marketing. Case studies provide an inside look at marketing tactics.

Course Benefits For Learners:

  • Through live online sessions and conversations, students can learn from India’s top instructors and experts.
  • Our highly qualified mentors will support your goals as you progress through the program.
  • Learn the most recent tools and approaches, comprehend new trends and algorithms, and work on actual digital marketing projects to develop a satisfying career in digital marketing and MarTech.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Search Engine Optimisation Courses: Are They Needed?

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Search Engine Optimisation Courses: Are They Needed?

The pandemic has made the internet very important in a way never seen before. The marketing arm of every business has transitioned to the internet to keep up with the lockdown rules and social distancing norms in an unprecedented way.

Now, when things are on their way back to normal, traditional marketing remains important, but digital marketing and SEO techniques are trending like never before. They broaden the reach of a particular brand by attracting a large number of potential customers and enhancing the scope of marketing. It also improves the website’s usability and makes it more appealing to visitors.

To gain an advantage and hone your skills, learn digital marketing and SEO techniques by undertaking the Post-Graduation-Program-in-Digital-Marketing. This is one of the best digital marketing courses provided by Imarticus Learning. If you are a marketing professional looking to improve your skills, this is one of the best digital marketing courses with placement. 

What is SEO? 

SEO stands for Search Engine Optimisation, which improves the quantity and quality of traffic to your website through organic search engine results. It improves the positioning and appearance of your pages during various internet searches. Google tools like Google Analytics help you improve the SEO traffic to your web page. 

So why should you learn how search engines work? Here’s why:

    • Organic Traffic: SEO helps to improve the organic traffic to your website. The more people who visit your websites, the greater the chances of buying your products.
    • Brand Authority: Top search results on google web pages, for instance, are more trusted by the people searching on google. People have a lower tendency to look at lower-ranked search results.

 

  • Target Audience: Using SEO to target specific keywords means that the probability of attracting real customers and reaching your target audience is higher. This audience will search out more information and become repeat customers for you.

 

  • User Experience: To make SEO strategies effective, your web pages must be optimized for your customer’s navigation. This means searches will remain a long time on your web pages and will boost your SEO rankings. Using SEO is believed to be better than paid advertising.
  • The Research/Buying Cycle: Leads obtained through SEO have a better closing rate of 14.6% compared to print advertising or any other medium, where the closing rate is 1.7%.
  • Offline Sales: Top SEO rankings facilitate offline sales as customers routinely check out google pages, read online reviews, and then visit the store to buy the product.
  • Local SEO: Your content is optimized for location-specific search. For instance, when people search for a food takeaway business, local SEO rankings help.
  • Measurable: SEO is quantifiable and measurable. Google Search Analytics helps analyze which keywords are driving the traffic. This helps refine your marketing strategies and campaigns accordingly.
  • Long-Term Strategy: SEO tools help analyze positive user behavior, machine learning signals, and natural links. You can use this analysis for your long-term marketing campaigns.
  • Communicating with Your Audience: Through SEO tools, you can understand and effectively communicate to your audience your mission, product, and brand values.
  • Faster Loading: SEO tools help in the faster loading of web pages through optimization. Slow web page responses mean the customers tend to leave the webpage rather than wait for the web pages to load.
  • Stand out Among Your Competitors: SEO is a cost-effective tool to stand out among large corporations that are your competitors. Even with lower traffic, you develop a loyal customer base.

How do SEO tools work?

  • SEO techniques are all about optimizing a website for search engines. SEO techniques help in the following ways:

-Crawling: Fetching all pages linked to a website.

-Indexing – Creating an index for all the fetched web pages and creating a database where they are stored.

-Processing: When a search request comes, search strings are compared with indexed pages on the website.

– Calculating: The relevancy of pages stored on the database is compared with the search string.

-Retrieving the best-matched results and displaying them on the web browser.

The usefulness of SEO tools 

  • Through our Post Graduation Program in Digital Marketing, your learnings of SEO techniques will help you reach your target audience and increase website traffic without incurring additional advertising expenses. So you can optimize your marketing costs. Through its content and links to other external websites, you can create more traffic flow to your website. This creates a following for your products, brand, and company. Our course is the best digital marketing course to enable you to learn digital marketing and also offers placement opportunities.
  • Establishing your brand: Two things matter in this regard: Your brand/Product /Service /Ideas /Company and the public perception of your Brand/Product /Service /Ideas /Company. You can create content that uses effective keywords to enhance your brand image and improve SEO, directing traffic to your website.

Key Takeaways

A good SEO course helps enhance your profile and gives it a higher rating. Gaining mastery of SEO techniques in the digital marketing world has become as important as programming knowledge to computers. You need not work only as an employee; you can set up your firm as an SEO-certified specialist, launch your digital marketing agency, and master the nuances of SEO with online publishing.

The opportunities available in front of you are limitless. You can do all this and more by doing the best digital marketing course available to learn digital marketing at https://imarticus.org/.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

What Are The Ways To Advertise on Digital Platforms?

Posted on by Imarticus Learning

The number of smartphone users in India is estimated to go over 760 million in 2021. For you, this might be a simple statistic but for an organization, it’s a lucrative opportunity.

Why is that? 

That’s because companies can utilize digital marketing to reach these users and generate new customers. The rise of smartphone users and the internet has caused an uptick in the demand for digital marketing implementations. 

Whether you’re interested in taking online digital marketing courses or want to promote a business, you’ll find the following points useful as we’ll cover the various ways companies promote themselves on digital platforms:

Social Media Promotions

Social media ads are among the most popular ways for companies to promote themselves online. All the prominent social media platforms allow marketers to run ads to reach more customers. It’s their primary source of revenue. 

Search Engine Marketing

Google and other search engines offer businesses to rank for specific keywords by paying a certain fee. This is called search engine marketing, and companies use it to attract specific customers. 

For example, if you search for “online digital marketing courses”, you’d find many web pages with ‘Ad’ written before their URL. They are all paid results and are a result of search engine marketing. 

Online Digital Marketing CourseContent Marketing 

Another way of promotion is through creating content that people search for. It’s called content marketing and it’s also a highly popular section of digital marketing. 

Here, a company creates content that its targeted audience usually looks for. For example, if you’re a digital marketing student, then you’d probably find a guide on digital marketing quite useful.  Content marketing helps companies in attracting new customers without spending a lot of money. 

How to start a career in Digital Marketing

Certainly, there are numerous methods for a company to reach new customers by utilizing digital marketing. Hence, the demand for digital marketing professionals is sky-rocketing. 

If you want to pursue a career in digital marketing, then you’ll need to learn the fundamentals of marketing and the various technologies used in digital marketing. The best way to do so is by taking digital marketing training. 

Online Digital Marketing CourseYou can join a digital marketing course, which would allow you to learn directly from experts. Taking digital marketing training would also help you get certified which would help you apply for relevant roles in different organizations. 

On the other hand, if you want to learn a specific aspect of digital marketing, then you can take a different course. For example, if you want to become an SEO expert, then you’ll need to take an SEO course online. An SEO course online would teach you the required concepts to become an SEO professional. 

However, before you join a program, be sure to check its details such as the digital marketing course fees. 

Conclusion

https://imarticus.org/Post-Graduation-Program-in-Digital-Marketing-with-Digitas/There are many ways for an organization to promote itself online. From social media platforms such as YouTube and Instagram to search engines such as Bing and Google, companies have many options to choose from when it comes to digital marketing. 

If you want to become a professional in this field, then you should take a digital marketing course. You can head to our site to get more info such as digital marketing course fees and requirements.

How can Anyone Build a Career in Digital Marketing?

Posted on by Imarticus Learning

Digital marketing is a fast-paced and changing industry and has become one of the best career choices because it is a very rewarding and lucrative industry. The best digital marketing courses will teach you how to use various platforms such as social media, email, and search engine optimization to promote businesses and generate revenue.

What’s more, the best digital marketing courses will teach you things that apply to any niche in the industry, not just your specific niche. It doesn’t matter if you’re looking at SEO, PPC advertising, email marketing, social media management – there are best practices that apply across the board! In this blog post, we’ll look into how anyone can learn digital marketing so they can start making a difference in their career today!

What makes digital marketing a great career choice?

According to the Bureau of Labor & Statistics, by 2021, there will be a shortage of as many as 250,000 digital marketers. That means that companies will need someone with an understanding of the best practices and tools at their disposal to stay competitive.

Digital marketing training is also a great choice because it’s more than just an industry – it’s a culture. Digital marketers share ideas through conferences, online communities, and social media groups so they can collaborate on best practices from around the world, no matter where they live or work! This gives you opportunities for personal growth unlike any other type of career path, which usually focuses on one location – not something everyone wants out of life!

How can you build your career in the digital marketing industry?

You can start by learning digital marketing yourself. It is possible to get a certification in the field of digital marketing, or you could learn digital marketing by enrolling in an online course. This will help you learn all the skills needed to be successful in this industry.

An online course is an excellent way to start your career in digital marketing because you can learn the skills you need without spending a lot of money. You have access to all kinds of different courses, which means that there is something available for every budget and learning style.

You can take courses on marketing strategy, social media, and business planning, as well as some very specialized digital marketing skills like search engine optimization and content creation.

Another great thing about online courses is the fact that you can work at your own pace. If you’re working, it can be hard to find time to go back to school and take lessons on campus. Digital marketing is a very fast-paced market, though, so there are not many opportunities available if you do not know what you need to succeed right now.

The good news is that with an online course, all of this information will be accessible from any computer/mobile device whenever it works best for your schedule. This implies that as long as you have internet access, then learning digital marketing becomes extremely convenient. You’ll never miss another class again!

Start a rewarding digital marketing career with Imarticus Learning

Imarticus Learning offers various courses that can give anyone the opportunity to learn digital marketing and become an expert in their field. The course provides students and professionals with practical experience on how to apply what they’re learning through live projects, case studies, industry exposure, and expertise from our world-class faculty.

These courses have been designed by industry experts to develop comprehensive knowledge in key areas of digital marketing such as search, social, and analytics.

Why Are Companies Considering Candidates With An Artificial Intelligence and Machine Learning Certification?

Posted on by Imarticus Learning

Artificial Intelligence has expanded at an exponential rate in recent years, despite significant progress in the field. In the field of computer science, AI practices can be found everywhere. It provides you with an idea of how many different ways a computer system can be designed.

artificial intelligence and machine learning courses in India It is designed to carry out the cognitive functions that humans have specified.

This indicates that the scope of an artificial intelligence and machine learning course is enormous, and AI has potential that is currently beyond human grasp.

Scope of An Artificial Intelligence and Machine Learning Course in India

Artificial Intelligence has enormous potential to transform every sector of the economy for the greater good.

AI encompasses a wide range of technologies, including self-improving algorithms, machine learning, big data, and pattern recognition, to name a few. There will be few industries or sectors left unaffected by this potent weapon in the not too distant future. This is why online Artificial Intelligence courses are becoming increasingly popular in India.

With each passing day, the gap between the number of AI professionals required and those available widens. Corporations are spending money to train their existing employees on Artificial Intelligence technologies. However, the demand is far higher.

Learn AI

Certification In Artificial Intelligence & Machine Learning

Learn AI via 25 in-class, real-world projects focused on offering exposure to various industries. This 9-month program will help you prepare for the roles of Data Scientist, Data Analyst, Machine Learning Engineer, and AI Engineer.

This machine learning certification program was established in collaboration with the E&ICT Academy, IIT Guwahati, and industry professionals to give an optimum learning outcome,

This course will strengthen your core abilities, allow you to take advantage of our Expert Mentorship program, and give you a practical grasp of AI and Machine Learning.

Data Science Prodegree

Develop your knowledge of Data Science ideas and build robust models to generate relevant business insights or forecasts with a working knowledge of critical Data Analytics technologies such as Python, R, SQL, and Tableau in these 14 in-class and industry-oriented projects.

PGP In Digital Marketing

Our Digital Marketing Postgraduate course is meant to provide you with a more in-depth and practical understanding of Digital Marketing ideas. The postgraduate program takes a collaborative approach that emphasizes several Capstone projects, job-specific skills, and guaranteed job interviews.

best digital marketing courses in India

This course will prepare you from beginning to end to start or advance your career in the Digital Marketing segment, including resume building, mock interviews, job leads, and references,

making it an ideal Digital Marketing course with a strong focus on placements to help you land your dream job.

Post Graduate Program in Data Analytics & Machine Learning

This machine learning certification program is for recent graduates and early career professionals interested in pursuing a career in Data Science and Analytics, the most in-demand job skill.

To become job-ready, master the fundamentals of data analytics and machine learning, as well as the most in-demand data science tools and methodologies.

With this job assured program, you’ll learn Python, SQL, Data Analytics, Machine Learning, and Data Visualization. After completing the course, students are promised interview opportunities.

Takeaway

AI is one of the most popular technologies on the planet because of its diversity and superior solutions. It has been rapidly expanding. As you can see, the scope of AI has broadened to include a wide range of industries, including healthcare, transportation, security, etc. Multiple industries require the expertise of experienced AI specialists as a result of this increase.

Check out Imarticus IT classes, targeted at working professionals, if you want to learn more about AI and machine learning algorithms.