How To Build Great Customer Experiences

Customer experience is what a customer feels about a brand and its actions throughout their relationship with them. A positive customer experience is crucial for the success of a business. However, building great customer experiences can be a little tricky. It requires employees to put themselves in customers’ shoes, understands their pain points and needs and resolve the issues quickly and smoothly. Now that requires some kind of training.

How Can You Create Exceptional Customer Experiences?

So, what is customer experience training? It involves equipping customers with skills and knowledge to deal with customers in a pleasant way. Can training help brands build an outstanding customer experience? Yes and here’s how!

Strengthen brand positioning with the content

Positioning is how a business wants its brand to be perceived by its audience. It is inextricably related to customer experience. Positioning often comes from the brand’s USP, its core values and its products. These are the factors that are sometimes outside of the brand’s locus of control.

The business may not always have total control over its brand positioning and its tone. However, having a customer experience training program helps here. It allows the brand to strengthen these USPs through its content, approach to customer service and training style.

Launch customer/employee community by educating users

An online community is a space where customers can connect with each other and company representatives to discuss a brand’s products and services. The major benefits companies can enjoy by having a customer or employee community are an increase in sales and profitability. It will cut down customer support costs by letting content resolve user issues. Building and maintaining meaningful relationships with customers is a great way to invoke brand loyalty. Through customer experience training, employees will be better equipped to communicate and maintain these relationships.

Equip Employees with the Right Resources

Apart from improving customer experience, customer experience training has other benefits such as:

  • Increase in employee engagement
  • Better employee performance
  • Improved employee retention rates

It’s important that employees are offered the right training. There’s no point in giving irrelevant and complex training that comes to no use on the frontline.

So, how to deliver the right training? Conduct a survey among the customers to understand the weak points in customer service. Take their feedback seriously and address them by improving the training program.

Educate customers continuously

Companies cannot get their customers to try out new features or products just by announcing their launch. Instead, they should be taught about its benefits and how to use them. This will attract them towards new features or services and encourage them to use them. Customer experience training will help employees to build this connection with the audience and attract them to try new things.

Cherish the Contributions of Employees

Each employee should be rewarded upon completing a task or training session. They can use these rewards as evidence of recognition and learning at work. It will motivate them to learn better. As they learn to engage more, their productivity also increases. This will improve customer satisfaction and business profitability.

Key Takeaway 

Customer experience is the impression a brand’s audience has on it through each stage of the customer journey. It has many benefits, including building customer loyalty and improving business profitability. Now that many businesses have understood the importance of customer experience training, more companies are investing in these training programs.

To learn more about customer experience training, visit Imarticus Learning.

An Overview of Corporate Learning Solutions

The industry needs are changing every day and so is the case with rising competition. In this situation, upskilling employees is the only way for organisations to survive in the competitive market. This article discusses the importance of corporate learning and its benefits.

What is Corporate Learning?

Corporate learning is like school for people at work. Its goal is to help workers understand and adapt to changes in the business world. This is not just about following rules or learning how to use the software. It’s much more than that. Corporate learning is about creating an environment where employees feel free to try new things and share their ideas. It encourages employees to learn new things, apply this learning, and share it with their co-workers. It’s all about creating a workplace where learning is a part of the culture.

Why is corporate learning so important?

Investing in the training and growth of employees is key to a company’s success. It helps employees learn and get better at their jobs, which helps the company reach its goals. Corporate learning also considers the personal goals of the employees. It gives them the tools and opportunities they need to do well. With good training, every employee can plan their own career and set reachable goals. Besides learning new skills, they also gain a clear vision for their work life, which motivates them to work harder. When employees are happy in their jobs, they’re more likely to stay with the company. This improves employee retention.

Benefits of Corporate Learning in The Workplace

Promotes adoption of new technologies and methods

By implementing corporate learning solutions, organisations can adopt new models, processes and technologies. The competition in today’s business world with the arrival of new innovations in technology is increasing. To keep up with the increasing business needs, companies have to upskill their workforce consistently. This way, employees can make use of the latest technological developments to create innovation in processes and products.

Keep pace with industry changes

As mentioned above, business needs are evolving with the changes in the rules and regulations of the industry. Businesses need an efficient training program in place so that they can continue to develop. Companies can stay ahead in competition only by having up-to-date knowledge about their industries.

Improves job satisfaction and employee retention

When employees sense that their organisation is willing to invest in them and provide them with resources to improve their skills and knowledge base, they will feel motivated. This will improve job satisfaction and morale within the organisation. When they are satisfied with their job role and receive the training necessary for career advancement, employees will not leave the organisation.

Increases scope for internal promotions

Companies can fill in internal promotion positions when they have trained employees within the organisation. Hiring a new talent on short notice can be an expensive affair. Also, as the employee is well-acquainted with the company’s culture and processes, they can get to work immediately.

Attracts high-calibre talent

When an organisation sets an example by prioritising employee training and development, they attract the attention of top talents. Most job seekers today are looking for an organisation that helps them grow. From a company’s perspective, attracting quality talent while retaining skilled employees is the best outcome they can gain from corporate learning programs. This will give companies the much-needed competitive edge.

Key Takeaway

Business processes are evolving and it’s crucial to update the workforce with the latest information and skills. Most employees today prioritise professional development and want to stay at a company that allows for their growth. The benefits organisations will gain by investing in an efficient corporate learning program is also immense. To learn more about corporate learning solutions, visit Imarticus Learning.

Imarticus Game Studio: The Six-Step Formula For Success

Earlier, most companies were sceptical about the idea of training through video games. That is a thing of the past now as more and more companies are realising the purpose behind game-based solutions- to educate employees better. Video games are just a tool to achieve this goal quickly and efficiently. This article will discuss how Imarticus Game Studio can help organisations in implementing successful game-based solutions.

Identify the goals

First things first, map out and prioritise the needs of an organisation, employees and target audience. Once these demands are identified, it will be easier to identify the goals. Organisations should think of the results they would want to achieve through game-based solutions. That will give clarity about the goals before moving into the development stage. Experts from Imarticus Game Studio will provide all the guidance required to make decisions. With their help, companies will be able to build an effective narrative.

Plan the environment

After identifying the game goals, it is time for the organisation to define the space where the game action will take place. As for this question- if the game was supposed to take place in person, what would the space look like? The idea is to virtually give employees a sense of real-life office situations and environments. Brainstorm with Imarticus Game Studio‘s expert team and find out elements that would give the employees this experience.

Decide on the Platform

Choosing the platform is a crucial decision because it determines the success of the game-based solution. Each platform has its own levels of complexity and can incorporate various features.  So, make sure to choose the platform that best fits the business needs. PC, mobile, web etc. are some of the common platforms for game-based solutions. Imarticus Game Studio will do the research and suggest the options. The organisation can choose the platform that will work best for them and their team.

Plot an engaging storyline

New challenges should come the way of employees as they progress in the game. These challenges should reflect the learning objectives of the game. A lot of thinking and careful planning should go on into deciding these challenges. Keep in mind that the players receive feedback and guidance based on how they perform in these challenges. They are also to be rewarded after the completion of each task. Hence, it’s vital that they receive the right tasks at the right time in their virtual learning journey. Remember to develop an engaging scenario which has a clear beginning, middle and end. Imarticus Game Studio can help in achieving this goal.

Select intuitive interfaces and controls

One thing to be taken care of while building a game-based solution is that players should understand how to work with the controls easily. This way, they can focus on the challenges rather than spending additional time understanding how the game works. Clunky controls and usability issues will make the employees frustrated and disinterested in the game. One of the primary objectives of game-based solutions is to keep the employees engaged and not distracted. Ensure that the purpose and uses are clearly communicated and its effects can be reflected in the game. Imarticus Game Studio will make sure that the employees have the best experience while participating in the game-based training.

Develop a strategic game plan

The last step is to come up with a strategic game plan and a clear set of rules. This ensures that the game is designed with some serious strategies and that the results from challenges reflect those strategies. Define every parameter, including the resources employees have access to and how much they can win or lose. This process is simplified when companies have a set of well-defined goals in hand.

Key Takeaway

Using the benefits of game-based solutions to the organisation’s advantage is important in becoming an industry leader. Now that companies know the Imarticus Game Studio’s six-step formula to success, get in touch with their experts. To learn more about game-based learning solutions, visit Imarticus Learning.

7 Reasons That Make Campus to Corporate Training Indispensable (2024)

Businesses that wish to grow consistently would want their new hires to get to speed quickly. But what if they have no idea about how the corporate world works? That’s when the campus to corporate training program comes to the rescue.

What is Campus to Corporate Training?

Campus to corporate training program is a special training program organised by companies for new employees entering the corporate world for the first time. This training program aims at facilitating a smooth transition from the college campus to corporate office. This training helps new hires gain confidence, hone their skills, understand dos and don’ts of the corporate world and improve in areas they lack. Campus to corporate training helps employees develop the technical and soft skills that are required to thrive in the organisation.

Top Reasons Why Companies Should Invest in Campus to Corporate Training

Improved Productivity

Campus to corporate training helps new employees to develop the skills and knowledge base required to be productive in their job roles. From technical skills to soft skills, this training covers everything that is key to fulfilling job responsibilities. It also provides an in-depth understanding of company culture so that employees know the company’s way of doing things. By equipping employees with the required tools and resources, organisations can prepare them to deliver their best.

Increased Job Satisfaction

Being fresh graduates from college, the office set-up is a new environment for them. They are bound to have many concerns. But, when the organisation has an efficient training program in place, it makes them feel confident. They will feel competent and will begin to perform tasks well. When the new hires know that they are making a meaningful contribution to the organisation, they are more likely to be engaged.

Employees Feel Motivated

Knowing that the organisation values them and is ready to invest in their growth makes them feel motivated. This gives a higher sense of satisfaction in their job. This, again, increases productivity which will, in turn, bring in profits to the company. Also, the employees will stay loyal to the company.

Decreased Turnover Rate

When new employees are provided with the resources and support to grow and succeed in their roles, they have no reason to quit their job. When employees feel empowered within the organisation, they will stay committed to the company for the long term.

Improved Employee Retention

By providing employees with better opportunities for personal growth and professional development, organisations can improve employee retention. Companies are developing a culture of continuous learning and improvement by investing in the career development of employees. This way, companies are making themselves capable of retaining top talent.

Helps in Understanding Employees’ Strengths and Weaknesses

Organisations can identify and analyse the strengths and weaknesses of new talents as they go through this training program. Identifying the areas to improve and offering support at the early stage of a career is crucial for growth. They will be able to cover those skill gaps through relevant training.

Keep Pace with the Industry

Every industry is evolving constantly. The business should be able to keep those changes to stay in the game. For that, businesses should continue to develop without wasting any time. That is only possible if employees understand their job roles quickly and start working efficiently. Getting a new employee up to speed is one of the main campus to corporate training objectives.

Key Takeaway

The transition journey from campus to corporate is not easy. If an organisation is hiring faster, they should consider implementing a campus-to-corporate training program at the earliest.

For more details on campus to corporate training programs, visit Imarticus Learning.

5 Reasons Why Hero MindMine Is The One Stop Solution For Corporate Training

E-learning has turned out to be an integral part of corporate training as it benefits both organisations and employees in many ways. Hero Mindmine’s training programs are the favourite among businesses today. So, why Hero Mindmine? This article covers why Hero Mindmine is the one-stop solution for all the corporate training needs of the company.

Reduces Training Costs

Corporate Training

Many companies hesitate to buy online software because they think it’s too expensive. But, it can actually save them money spent on old-style training. They no longer have to spend on physical materials, travel for staff and teachers, or rent spaces. The main costs will be for creating, developing, and starting online training. After that, they just need to keep the program running, which is not expensive. This kind of training can reach employees wherever they are and whatever they need to learn. And, it’s usually more affordable. That’s where Hero Mindmine comes in. They can create training programs that fit the company’s budget.

Training Courses can be Reused, Repurposed and Revamped

Going for online training means all of the company’s training content is in digital form. This makes it easy to reuse or change based on the company’s changing needs. For example, if the company is starting new products or services, they can add the details of these new things to their training program. If the company wants their employees to learn a new skill or know more about a certain topic, they can add this to their existing training as extra modules or activities. They can then tell their employees about these new additions.

Another benefit of online training is that it can grow with the company. If the company gets bigger and has more employees because it’s expanding, Hero Mindmine’s online training solutions will still work for everyone without any extra costs.

Great Accessibility

There are times when employees need access to particular information immediately to perform a task. This is when Hero Mindmine’s online training solutions become an invaluable asset. Instead of spending their time turning the pages of content material, employees can log in to the online training platform and find any information from its vast resources quickly. Thus, they can access the information from anywhere and at any time. Also, they can take their time to learn and retain information. Employees can move on to the next activity after making sure that they have learned everything.

Provides Comprehensive and Customised Training

Without any doubt, the best part of using Hero Mindmine’s online training solutions is that it offers employees a personalised learning path. Every member of the team has their unique needs, strengths and areas of improvement. In that case, why would an organisation provide a ‘one-size-fits-all’ solution to its employees? Hero Mindmine’s online training program will cater to their needs and preferences. Additionally, online training solutions make learning interesting by providing fun, engaging and relevant content. They incorporate various elements like videos, quizzes, gamification etc. to attract learners and keep them engaged.

Detailed Tracking to Review Performance

Traditional training’s tracking abilities are limited. They have to rely on on-the-job observations and customer surveys to understand the effectiveness of the program. Online training solutions make companies capable of tracking every aspect of their training strategy. Hero Mindmine’s training solutions have analytics and reporting features that will monitor employees’ performance, identify strengths and offer support to improve in the areas they lack.

Key Takeaway

Hero Mindmine’s online training solutions will benefit companies in many ways. They can receive better training services at an affordable price.

To learn more about Hero Mindmine solutions for corporate training, visit Imarticus Learning.