Tag: Best digital marketing course

Email marketing is one of the powerful tools for businesses to communicate directly with their customers and share information regarding new products, sales, and updates. With a high return on investment (ROI), it has become an integral part of several businesses’ inbound marketing strategies.

Unlike traditional mass mailings, modern email marketing is more specified and targeted, utilising consent and segmentation to ensure that the right message reaches the right audience.

Due to marketing automation, this process has become more streamlined, allowing businesses to focus on other important tasks. In addition to driving sales, a well-designed email marketing strategy can build a strong community around a brand.

How is Email Marketing Important?

In spite of 50 years of existence, Email marketing has experienced a surge in popularity in recent years. Email marketing makes room for greater personalisation of campaigns compared to social media marketing. The cost of Email marketing is significantly lower than that of other platforms. This is specifically relevant for small businesses. 

The profitability of Email marketing arises from the direct customer-specific access it offers to the inboxes of the audience. Email marketing encompasses everything from order confirmations to newsletters. The utility of email marketing can be categorised into three primary objectives: 

• it can help increase conversations. Email campaigns can be sent to subscribers to help promote sales and discounts. Triggering abandoned cart emails can also remind visitors of their unpurchased items. 
• Secondly, boosting brand awareness by directly reaching out to people is possible through email marketing. One of the added advantages of email marketing over social media posts is personalised emails. 

These are the curated space reserved for favourite brands and publications. This is one of the ways in which brand advertisements can be done efficiently and subscribers can stay in touch with their preferred brands.

• Email marketing forms an effective way to drive customer loyalty. It can help assist in conversions, onboard new customers and retain existing ones. To streamline communication sales CRM systems work in conjunction with email marketing and help make it easier to build a community. 

How does Email Marketing work?

Email marketing is an important tool for businesses. Despite the various complexities, email marketing can be carried out efficiently by breaking it down into a few crucial steps. The steps are as follows:

• In the first step, one needs to start with the list. Without having a list of subscribers, one cannot send out email campaigns. Alongside having a list, one needs the right people on the list to ensure successful marketing. Hence including genuinely interested people becomes necessary. 
• After making the list, the next step forms adding an email service provider (ESP). An ESP helps manage the email list, segment the audience, and distribute email campaigns to the subscribers. It also helps in tracking the performance of the campaign and making data-driven decisions to further improve future campaigns. 

The mark of a good ESP is, it helps integrate with other marketing tools to enable automation. There is a myriad of email service providers that are available across the net, and selecting the right one can be a little challenging.

• Once an ESP is selected it leaves one with refining the lists and messaging to reach out and connect with their target audience. This process may involve segmenting the list based on interests or a cart abandonment email to encourage subscribers who have abandoned their shopping carts to complete their purchases. 
• Another critical aspect of email marketing is Automation. An automated email campaign can save time and ensure that the subscribers receive relevant messages at the right time.

How to grow the Email List?

To grow the Email list the provider needs to offer something of value that will entice the visitors to share their contact information. This is where lead magnets come in. 

A lead magnet is also known as an opt-in bribe. It is a free resource that is offered to website visitors in exchange for their email addresses. Lead magnets can take several forms, such as PDFs, audio files, or videos and they can be created at a very low cost.

Creating an effective lead magnet depends on a number of key factors. These are as follows:

• Consumability of the lead magnet
• The lead magnet should provide an actionable tool for it to be a good one.
• The lead magnet should deliver a noticeable improvement in the lives of the audience
• Relevance of the lead magnet
• Availability of the lead magnet

Once a compelling lead magnet is created, the following step requires creating an opt-in form that will convert the visitors into subscribers. The opt-in form should include the following things:

• A well-delineated headline that conveys clearly the benefits of the lead magnet
• Well-enunciated description with lucid language that portrays the value of the lead magnet
• Creative visuals including an image of the lead magnet or something like that can boost conversations
• Precise and concise format that does not ask for too much information in the beginning. 
• An enticing subscribe button having a contrasting and vibrant colour that will encourage immediate action

It is important to note that, one should keep tracking the results and make appropriate adjustments as needed to keep improving the email marketing strategy.

Conclusion

The significance and need of digital marketing in today’s fast-paced business world are indispensable. The never-so-ever prevalence of online technologies has made it necessary for businesses to adopt digital marketing strategies. Digital marketing provides a platform for individuals to communicate with a large audience and draw critical insights to hone their tactics.

There is a need for businesses to adapt to this increasingly digital world in order to adapt. By embracing digital marketing, companies can leverage the huge potential of the internet to promote their respective brands and appeal to new customers. Digital marketing also enables businesses to collect valuable information they need to build targeted campaigns that resonate with their target audience.

Digital marketing helps develop lasting relationships with their customers. With proper digital marketing strategies in place, businesses can establish a profound online presence and keep ahead of the competition. 

The modern digital age has revolutionised the way businesses work, making it crucial for individuals to harbour a strong digital marketing skill set. The IIT Roorkee digital marketing certification course is providing with a comprehensive online program that helps participants develop the necessary skills to excel in the digital marketing industry. This digital marketing course is targeted to aid individuals build a competitive advantage in the job market and also help businesses reach their marketing milestones.

Digital marketing is taking precedence in today’s world due to the increasing importance of digital technologies and the internet. According to reports, a person spends about 401 minutes every day. With so much time being spent online, it is obvious that the digital promotion of goods and services can lead to greater visibility. 

Digital marketing offers several advantages over traditional marketing methods, including cost-effectiveness, precise targeting options, and real-time data analysis. Digital marketing provides businesses with the ability to measure and optimize their campaigns’ performance in real time, enabling them to do media planning efficiently to make data-driven decisions to achieve their marketing goals. 

If you are planning on laying out a successful digital marketing plan for your business, here is a comprehensive guide of the dos and don’ts that you must keep in mind. Read on to know more!

Dos and Don’ts of Digital Marketing Campaigns

A career in digital marketing is booming since industries of all sizes heavily rely on this form of marketing for their promotion. Digital marketing professionals can work in a variety of roles, including SEO specialists, social media planning specialists, content marketers, email marketers, and digital marketing managers. A lot can go wrong if these professionals do not use the correct techniques to acquire new customers. 

Here are the dos and don’ts that any digital marketing professional should follow to generate successful digital marketing campaigns:

Dos

• Keep posting content regularly. Remember that consistency is the key to being noticed by potential customers. Consistency helps to build a strong brand identity, which is the foundation for successful digital marketing. A consistent brand message across all digital channels helps to establish trust and credibility with your audience.
• Knowing your competition is essential for successful digital marketing because it allows you to identify opportunities, stay up-to-date with industry trends, and differentiate your brand from others in your niche. Knowing your competition might also help you identify where you are possibly going wrong and what can be done to fix it.
• Personalisation helps in remaining relevant to your audience for a longer period of time. Personalisation can help establish a deeper and stronger connection with customers. 

You can begin by using the customer’s first name in personalised messages and emails. It is important to collect relevant customer information to create a targeted digital marketing strategy that is tailored to their specific needs and preferences. 

• Have an easy-to-use website that works well both on a computer as well as a mobile phone. Improving the user experience, which in turn can lead to higher engagement, longer time on site, and increased return visits.
• Generating engaging content is the key to customer conversion because it captures the attention of potential customers and keeps them interested in your brand. Remember that search engines promote websites that publish engaging and high-quality content by placing them on top. 

By incorporating targeted keywords, providing valuable information, and producing shareable content, you can improve your search engine rankings and attract more traffic to your site.

Don’ts

• Do not make the mistake of sending too many emails to your clients. When a company engages in spamming, it can damage its brand reputation by annoying potential customers and causing them to associate the company with spam. Hence, remember to find a sweet spot between sending too many unnecessary messages and just the right number of messages to your clients.
• SEO is a crucial aspect of digital marketing, and it is essential to use effective tactics to improve your website’s ranking in search results and increase organic traffic. Do not miss out on the latest trends in the SEO industry, as they frequently change over time. Keeping abreast of these trends is essential to ensure that your SEO strategy remains effective and continues to deliver results.
• Customer experience plays a significant role in providing better service to customers. Ignoring what your customers have to say can hamper the quality of your service or product. Companies that prioritize customer experience can differentiate themselves from competitors by providing exceptional service and building a strong reputation for customer satisfaction.
• Do not forget to update your website from time to time. To keep your website updated, it is essential to regularly upgrade it with the latest trends. This involves posting new content, providing comprehensive information, and maintaining consistent quality throughout the website. This way you can ensure that your website remains relevant and engaging to your target audience.
• Do not forget to track your data through Google Analytics. Tracking and measuring your digital marketing progress is essential to optimizing your strategy and achieving your goals. Without data, it can be challenging to know which tactics are working and which ones are not, leading to wasted time and resources. 

Conclusion

One must not forget that the media planning and digital marketing industry is highly competitive and needs constant skill-upgradation. If you want to have a career in digital marketing, consider enrolling in postgraduate program in digital marketing. 

This program provides a comprehensive curriculum designed to establish a strong understanding of customers, develop effective marketing strategies, make informed business decisions, and implement business plans to achieve organizational objectives. This course is apt for professionals who want to make significant contributions to their organizations through new-age marketing. 

Digital marketing is the key to boosting the popularity and sales of goods and services offered by business organisations. Business organisations make extensive use of social media platforms to engage in digital marketing. 

One of the most prevalent forms of digital marketing is affiliate marketing. In affiliate marketing, companies offer a generous commission as compensation to third parties to generate leads for the promotion of the company’s goods and services. Most forms of digital marketing, including affiliate marketing, involve the use of Google, Facebook, and Instagram to generate more traffic for the company’s website.  

Advertising the goods and services of a company on Google or social media platforms like Facebook and Instagram may vary slightly from each other. Read on to know more about the subtle, yet significant differences, between Google ads and Facebook and Instagram ads.

What is Google Ads?

Google Ads refers to the online program for advertisements launched by Google. Google ads allow the user to create online advertisements curated for the people who view the advertisements. Google Ads helps in promoting business, increasing traffic volume, boosting sales of goods and services, and spreading awareness about the company. The company can administer the Google Ads account online by creating and modifying the ad campaign configuration, including budget, settings, and advertisement text, at any hour of the day. Google Ads help with boosting sales, conversions, and leads.

Digital marketing, or affiliate marketing, through Google Ads usually operates according to the PPC (Pay per Click) model. The digital marketer selects a particular keyword available on Google and then competes against other digital marketers by bidding on the keywords. The maximum bidder wins, and then the advertisement is made payable as per the maximum bid amount. Google takes the bid amount into consideration to generate a Quality Score. A high-value Quality Score indicates the online advertisement’s high ranking.

Most business organisations adopt the following strategies to create and operate Google Ads:

• Place high amounts of bids on keywords that are directly related to the goods and services of the company’s brand.
• Make investments in remarketing ad campaigns to capture the interests of people in different stages of the purchase journey.
• Optimise the product feed through Google Ads to enhance brand visibility.

What are Facebook and Instagram Ads?

Social media platforms like Facebook and Instagram allow companies to promote and sell their goods and services to users through digital marketing. Business organisations create advertisement campaigns based on online behavioural patterns, web search histories, interests, and demographics of the users. Facebook and Instagram ads are generally in the formats of videos, carousels, reels, and photographs. The commercials created by Facebook and Instagram Ads programs operate on the basis of the PPC model.

Posting advertisements on Instagram and Facebook allows the company to keep track of the detailed analytics associated with the ad campaign. Facebook and Instagram Ads allow the user to get access to a wide variety of metrics such as the number of clicks and conversions, reach level, and more. Such metrics allow the company to optimise the ad campaigns and promote the sales of the goods and services of the company accordingly.

Differences between Google Ads and Facebook and Instagram Ads

The objective of Google Ads is to grab the attention of those people who are actively looking out for the particular brand of goods and services associated with a company. Google Ads draws the attention of people towards the brand and pushes them towards direct sales and conversions. Contrary to the mechanism of Facebook and Instagram Ads, Google Ads is engineered to capture prevalent interest in the brand and generate sales accordingly.

On the other hand, Facebook and Instagram Ads are for visually appealing products that look even more engaging when posted in the form of photos and videos. Owing to the heavy emphasis of social media platforms on videos and photos, it is best to advertise beauty and apparel products through Facebook and Instagram Ads. 

Facebook and Instagram Ads are usually preferred by small businesses that post reels, videos, and photos regularly for increasing their target audience reach on a low budget. Google Ads is generally suited for goods and services that are costlier and have a low visual appeal. Products and services that entail an extended purchasing path should be preferably advertised via Google Ads.

Conclusion

There are quite a few differences between Google Ads and Facebook and Instagram Ads. While Google Ads are for companies that seek to promote sales based on existing brand awareness, social media Ads are more suited for spreading brand awareness. However, it takes meticulous research and investment of a great deal of time to determine the right strategy for digital marketing. A comprehensive understanding of the business objectives and target audience is crucial for successful digital marketing via Google Ads or social media Ads.

Nonetheless, companies need to engage in digital marketing through Google Ads as well as through Facebook and Instagram Ads to boost sales and conversions. If you seek to improve your understanding of digital marketing technologies and approaches, then you may avail of the interactive learning opportunity offered by Digital Marketing IIT Roorkee certification with Imarticus.

The MarTech course offered here will enable you to grasp the fundamental and advanced concepts of digital marketing. Digital marketing is taking over the world of e-commerce It is incredibly essential to understand and engage in digital marketing to promote the business and reach out to larger audiences across the globe. Take part in the MarTech course to understand the lucid concepts of digital marketing and start growing your business today.

Enrol your name right away to discover the immense potential and power of digital marketing in the business world. Sign up for the Digital Marketing IIT Roorkee certification course and work on carving a niche for your business through competitive digital marketing.

Understanding the consumer journey is a critical aspect of marketing that allows businesses to create effective strategies to attract and retain customers. By understanding how consumers become aware of a product or service, evaluate options, make decisions, and evaluate their experience, businesses can create marketing strategies that attract their target audience and drive business growth.

The following are the stages involved in understanding the consumer journey:

Awareness Stage: At this stage, consumers become aware of a particular product or service. This stage is crucial as it sets the foundation for the consumer journey. Understanding how consumers become aware of your product or service is critical to creating a successful marketing strategy.

Consideration Stage: After becoming aware of a product or service, consumers move to the consideration stage, evaluating available options. Understanding what factors consumers consider in their evaluation process is crucial in creating an effective marketing strategy.

Decision Stage: Consumers purchase a product or service at this stage. Understanding what factors influence decision-making is crucial in creating effective marketing strategies that drive conversions.

Post-purchase Stage: Consumers use this stage to assess their experience after purchasing a product or service. Understanding how consumers evaluate their experience and what factors influence their evaluation is crucial in creating effective retention strategies.

Loyalty Stage: Consumers become loyal to a particular brand or product at this stage. Understanding what factors influence consumer loyalty and how to create a loyal customer base is crucial to creating a sustainable business model.

Advocacy Stage: Finally, consumers move to the advocacy stage, where they advocate for a particular brand or product. Understanding how to create advocates and leverage them to drive business growth is crucial in creating a successful marketing strategy.

Interesting reasons why academic institutions should make exciting prospects about their programs to attract students:

Academic institutions are constantly competing to attract students to their programs, and one way to do this is by creating excitement about their offerings. Here are some of the interesting reasons why academic institutions should make exciting prospects for their programs to attract students:

Increase enrollment: One of the main benefits of creating excitement about academic programs is that it can increase enrollment. Students are more likely to apply to a program if they are excited about the opportunities it presents. Exciting prospects can encourage students to take action and use them, ultimately leading to increased enrollment numbers for the institution.

Enhance reputation: Exciting prospects can also help to enhance an institution’s reputation. Students and faculty will also speak positively about a program they are excited about, which can help increase the institution’s overall reputation. A strong reputation can raise funding and support from external sources, further enhancing the institution’s offerings.

Attract high-quality students: Exciting prospects can also help to attract high-quality students. Students excited about a program will be motivated and engaged in their studies, which can lead to higher academic performance. High-quality students can also help enhance an institution’s overall academic reputation.

Boost retention rates: Creating excitement about academic programs can also help to boost retention rates. Students who are excited about their studies will stay engaged and committed to their program. It can also reduce dropout rates and increase the overall success of students within the program.

Expand opportunities: Finally, exciting prospects can help expand student opportunities. By promoting unique and innovative programs, institutions can attract students interested in exploring new fields and experiences. It can create a diverse student body and expand opportunities for all students within the institution.

Discover IIT Roorkee digital marketing certification course with Imarticus Learning.

Learn about the IIT Roorkee digital marketing course with placement through Imarticus Learning. In the age of digital transformation, institutions rely on technology and digital channels to communicate with current and prospective customers.

There are numerous career opportunities available in the vast field of digital marketing! You will undoubtedly have access to multiple options due to this online digital marketing training.

Course Benefits For Learners:

Suppose you want to build a fruitful career in MarTech and digital marketing. In that case, you should learn SEO online, understand the most recent trends and algorithms, and participate in digital marketing projects.
Through live online sessions and conversations, learners can receive instruction about a career in MarTech from some of India’s top educators and specialists.

In collaboration with IIT Roorkee, we developed this advanced digital marketing certification course and MarTech Certification course for those looking for the best online marketing course and wanting to learn industry fundamentals from a recognized university.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or contact us via chat support.

Building a successful marketing campaign requires more effort than just creating a catchy tagline or creative and placing it in front of consumers. A business needs to look at various marketing components for campaigns that can drive business growth and achieve a better return on investment. Media buying is one such important piece of this puzzle.

What is media buying?

Media buying is buying relevant media at a suitable date and time to maximise visibility and reduce costs for a business. The key objective for any media buying exercise is to identify the right channels and ensure visibility for a business on those channels. The media buying exercise aims to increase the visibility of a business at the best rates possible.

Media buying is relevant in traditional advertising mediums like TV, radio, print, and digital advertising mediums like websites, social media, and such digital mediums. Media buying helps ensure maximum exposure for a brand among target consumers for the least amount of spend.

What is the difference between media buying and media planning?

Media buying and media planning are two terms that are often used interchangeably in the industry. Although both are parts of the marketing function, they achieve different objectives for a business. Media planning is the step that comes before media buying.

Media planning sets the ground rules for the brand and the proposed campaigns. Media planning selects the type of messaging, type of advertising mediums, and target audience. Based on the information provided in the media planning exercise, the media buying team selects the platforms along with time and cost.

Effective Strategies Used in Media Buying

Media buying is a complex process that usually involves considerable money. As a result, it is essential to be aware of the effective strategies that media buyers use for success. Here are the effective methods used in media buying:

Select the best deal

One of the most common media buying strategies is to target the best deal. As media buyers have strong relationships with various media platforms, they focus on extracting maximum value for the investment. Experienced media buyers are skilled in ensuring the best deal for the business. In other words, the business can get maximum exposure in return for the money invested in the campaigns.

Select the best slots

Media buyers also understand the importance of getting the best slots in the advertising mix. The best slots are usually the ones that can generate the best returns or engagement for a business. As a result, media buyers check the trends and significant events like global sporting events or political campaigns that can impact ad availability. With a proper understanding of these events, media buyers negotiate the best slots in advance for maximum exposure.

Define best practices

Media buyers have a deep understanding of what works among various consumer sets. As a result, media buyers can rely on experience and knowledge of best practices to achieve better outcomes for the business. By opting to set globally competitive campaigns, a business can achieve better results than other campaigns in the market.

Key Considerations in Media Buying

Media buying is a specialised profession that requires some critical considerations. Some essential aspects considered are based on the buying structure to follow. For instance, in the case of supply-side platforms, suppliers are key players responsible for selling the ad inventory. Popular media publishers are an example of such platforms.

Similarly, in the case of demand-side platforms, buyers are expected to set up campaigns, place bids on the available ad inventory, and optimise ad spend. Platforms like Google and Facebook are good examples of demand-side platforms.

An ad exchange is a marketplace where advertisers and media platforms engage in real-time bidding to buy or sell ad space. Platforms like Google and Facebook are typical buys in this type of media buying.

Digital Marketing Course from Imarticus Learning

With the increasing importance of digital websites and platforms, media buying in the digital world has become complex. Clarifying the various concepts, routes, and platforms businesses can leverage for effective media buying is essential.

The Digital Marketing Certification Course from Imarticus Learning can help graduates with 0-2 years of experience and people interested in digital marketing programs learn essential aspects of media buying. The Digital Marketing Online Training includes modules like media buying and other facets of digital marketing.

Our Digital Marketing Course With Placement assistance ensures that learners achieve in-depth learning and an opportunity to build a career as a successful digital marketer. Click here to know more.

Brand building is an indispensable part of marketing strategy for businesses wanting to create recognition for themselves. It essentially involves presenting a tangible identity based on its mission to its niche audience.

Marketing strategies have evolved beyond print media and television ads with the advent of technology to move into the digital space. Digital promotions have found inroads in sponsored government websites, text messages, emails, electronic commerce websites, YouTube, social media and OTTs. Above all, connecting directly to consumers has never been easier. More than 50 crore people in India are currently using social media, which will only increase each year. 

Read on to know how digital marketing and social media, particularly, are redefining their role in establishing a brand.

Marketing Technology – A New Outlook 

Marketing technology is shifting, gradually but significantly, from the age-old proven traditional ways of seminars, road shows and customer meets to more cost-effective and quicker digital mode. The boost is fueled by the massive and steadily growing smartphone-using population. 

Advertisers have used this digital platform as their most powerful means of digital marketing. A huge database created by search engines and YouTube helped digital marketers to segregate genres and infuse advertisements based on personal interests. This was achieved by artificial intelligence generated in the system using similar keywords the customers used.  

Digital Marketing and Social Media Marketing Building Brands

Digital marketing through social media and other online platforms has massively helped companies build their brand.  

• Brand visibility and reach

Many social media and other digital platforms are free-to-use, thus increasing the brand’s visibility and reach. However, agencies must remember to choose the right platform to advertise their product based on their target audience.

• Direct buyer-seller relationship

Brand awareness occurs instantly upon uploading a feed on social media. The purpose of grabbing more attention is fulfilled on part of the seller, and a prospective buyer gets an instant update on a new product or service.

• Brand loyalty

Nowadays, social media and most seller websites have interactive chat options. The process is a two-way communication. Buyers can speak freely and get satisfactory seller responses. Understanding a customer’s needs is prioritised, and brand loyalty is created. It also creates an opportunity for customer engagement. 

• Product or service re-orientation

Social media provides useful data to the advertiser. This feedback, good or bad, helps the seller to upgrade, optimise or even discontinue a product or a service. Thus, organisations may work towards their reputation management. 

• Cost-effective marketing

Digital marketing is more cost-effective than its traditional counterpart. The cost of physical marketing elements like banners, flex, transporting and handling charges are eliminated. A text message advertisement broadcast over a specific telecom carrier is a mode of cheap and effective digital marketing. Besides, blogs and posts on popular social media platforms are other inexpensive modes of social media marketing.

• Alternatives for buyer

More and more buyers are shunning the physical market and adapting online marketing because of the plethora of choices for similar products within a range of prices to suit their pockets sans any physical exertion.

• Omnipresence

Social media has evolved into an omnipresent platform catering to all age groups at present. Based on the personal preferences of a customer, a digital marketing agency can choose the right product to showcase to a particular demographic. Posting offers and updates at appropriate times helps brands keep in touch with their prospective customer base.  

• Personal product marketing 

Digital marketing is the best option for advertising those personal products, which cannot be advertised easily either through television or newsprints because of the perceived social off-limits. These advertisements reach the targeted audience based on the interests they have generated through search engines or YouTube. 

• Community creation 

Digital marketing helps to create a personal bond with clients through social media, which, in turn, helps to generate a community of users of the same product. The community becomes automatic brand advocates, and it gets promoted without additional costs incurred by the advertisers. 

Conclusion

It is a matter of time before the traditional way of marketing gives way to its digital counterpart. With this compelling boost of the internet, job opportunities in digital marketing are also geared up to have robust growth.  

The certification in digital marketing at Imarticus is an online and classroom course. The duration is 4.5 months. This course offers job-relevant skills along with a detailed study of emerging trends and tools.  

 

1.      The purpose of search engine marketing in the digital marketing field

2.      How digital marketing course open new job opportunities?

Want to excel in the world of freelancing? From content writers, graphic designers, influencers, and scriptwriters to translators, the need for Search Engine Marketing in the digital marketing field has become crucial.

Cutting to the chase, here is why you should know about search engine marketing if you are pursuing a career in any of the digital marketing fields:

What is search engine marketing (SEM)?

In layman’s terms, search engine marketing is the marketing strategy used to rank websites higher in search engine results pages. (SERPs).

Doesn’t it sound so much similar to SEO – Search Engine Optimization? However, there is a thin line between both.

Wherein, SEM focuses on both ranking websites higher in search engine page results using paid advertisements and ranking them higher up organically, SEO only focuses on ranking them higher organically/naturally.

Organic search engine results are results a searcher sees below the paid advertisements.

In the above image, the top result with the label ‘Ad’ is a paid advertisement, whereas the result below it is the organic search engine result.

Organic search engine results are made to the top naturally by using search engine optimization techniques like using keyword research, SEO tools and so.

Purpose of Search Engine Marketing

Makes a website seen

Search Engine Marketing’s real purpose is to make any website reach the top of search results. It would be optimized in a manner to get to the top of search engines when a search query is initiated.

As someone pursuing a career in digital marketing, you should be well-versed in the technical words used in Search Engine Marketing like on-page SEO, off-page SEO, backlinks, internal linking, etc.

Increase e-commerce conversion rates

The right use of Search Engine Marketing can help e-commerce websites increase their conversion rates. Conversion rates are the rates at which the number of visitors on a website turns into sales. The more the desired action taken by visitors, the higher the conversion rate.

SEM focuses on keeping this rate higher.

Integrate affiliate marketing model

Affiliate marketing has become quite popular in the recent past. Search Engine Marketing enables integrating affiliate marketing into your digital marketing strategy seamlessly. For those who don’t know, Affiliate marketing is a marketing strategy that generates sales through referrals in exchange for a commission. The person who receives the commission is known as an affiliate. A good affiliate knows how to direct users to buy products referred by them.

It’s also a popular medium used by influencers these days to earn extra.

Integration of social media accounts

Social media marketing is one of the most affordable forms of digital marketing. As over 75% of the world’s population are social media users, it has become a prime source of advertising.

Search Engine marketing throws light into the optimized use of social media accounts for any business. Which social media is best for a specific business niche? How to stay engaged with your followers on your social media accounts? How to integrate social media into the website? Where is the best place to put social media buttons on your website?

Search Engine Marketing covers it all.

Using email marketing to your advantage

It is through the right knowledge of Search Engine Marketing that businesses can make the most of email marketing campaigns. Starting from using different techniques to get the mail ids of your prospective customers to sending actionable emails that convert, SEM incorporates it all.

It gives answers to questions like – How to best utilize the newsletters? How to write re-engagement emails? How to onboard new customers using email marketing?

As a digital marketer, email marketing sequence works wonders for brands to increase sales. It lets you know the best ways to send emails. The email shouldn’t be too pushy to end up in the spam or too disconnected to lose the interest of your existing customers. The art of email marketing sequence is best learned through a good digital marketing course.

Digital Marketing Course with Placement

Do you know, Digital marketing is expected to grow at a compound annual growth rate of 10% in the next 3 years? It’s never too late to start. With layoffs becoming more frequent, taking a digital marketing course will ensure you have additional skills that can help you get jobs in digital marketing fields. From copywriter to affiliate, it has a wide horizon.

At Imarticus Learning, a digital marketing course comes with placement. Not only this, but the applicant also receives a Digital Marketing and Martech Certification to add to a resume. It’s a 4.5-month course prepared by the faculty of IIT Roorkee and other leaders in the industry. The course is carefully designed to cover all aspects of Search Engine Marketing so you can later pursue jobs as a social media manager, social media marketer, SEO expert, Affiliate marketer, graphic designer on Canva, WordPress website developer, content marketer, and lot more.

Building a robust presence on social media platforms is a necessity for businesses. Popular social media platforms like Facebook, Instagram, Twitter, YouTube, Snapchat, etc., continue to attract a large user base that engages and interacts with each other.

On average, global internet users spend around 2 hours and 27 minutes daily on various social media platforms. Therefore, it has become necessary for brands to set up and manage social media marketing teams with the expectation that the business can create a lasting impact on these social media platforms.

Building a career in social media marketing requires structured social media marketing training. Effective use of social media is usually part of any robust digital marketing online training or digital marketing certification course.

After having gained structured learning to use social media for business success effectively, the focus should be on developing a marketing blueprint for long-term social media success.

Here is how to focus on developing a marketing blueprint for long-term social media success: 

What is a marketing blueprint?

A marketing blueprint helps a business improve the customer experience by understanding the promises and values of the brand. All businesses must have a marketing blueprint as it helps create a roadmap or a timetable that puts across the marketing goals for the business along with the target timeline.

A marketing blueprint is also essential because it helps identify activities’ impact in achieving the brand’s marketing vision and the possible challenges that need to be tackled.

How to create a marketing blueprint for long-term social media success?

Building a marketing blueprint for long-term social media success requires a business to clearly understand the goals and what it means to be successful on social media. For one brand, it can be about the likes and followers, while another may focus on engagement or conversions from social media.

We can follow the following steps to create a marketing blueprint for long-term social media success:

Set the right goals

Setting the right goals from the very start to stay focused as the social media strategy unfolds on various platforms is critical. Digital marketers should decide on goals like engagement, follower count, conversion, etc., at the start of creating an efficient blueprint.

Establish values and promises

Once the team is clear about the goals set for the social media efforts, it is time to decide on the values and promises the brand wants to be known for. This can be an extension of the overall marketing strategy where the same values and commitments are followed on social media platforms. It will also help them decide on the brand tone and messaging on social media platforms providing an omnichannel experience to the consumers.

Focus on the target audience

As the users on social media platforms have a short attention span, it is critical to focus on the right target audience to grow the brand’s influence among the target consumers. With the right target group in focus, marketing efforts can gain good results in the early phase itself.

Build brand awareness

After identifying the target audience, it is time to grow brand awareness by building content that resonates with them. Avoid creating promotional content in this phase and build solid brand awareness.

Grow the audience

It is equally important to grow the audience as it will make more people aware of the brand and its efforts. One efficient way is by relying on monitoring and listening techniques to understand the various topics, trends, and hashtags relevant to the business and industry. With a deep understanding of how to grow the brand’s core audience, teams can set social media efforts for long-term success.

Boost engagement

After companies achieve a sizeable audience, depending on the size of the business and industry, it is time to align efforts to boost engagement within the community. Having a smaller but engaged community on social media is better than having a large following without real engagement.

Generate leads and sales

Use social media efforts to build a consistent pipeline of leads and sales for the business. Once digital marketers have created a sustained community of engaged followers, it is the right time to start pushing promotional content that helps build leads and sales for the business.

The steps outlined above can help create a marketing blueprint for a brand’s long-term success on social media.

Our Postgraduate Program in Digital Marketing helps explain several insightful concepts and case studies.

The various modules in Imarticus Learning digital marketing certification course can help better understand how to create a lasting impact on social media and other digital platforms. The course helps provide digital marketing online training, including social media marketing training and the different facets of digital marketing, and how to use it efficiently for business success.

Introduction

Well-designed websites include great aesthetics, encompassing visuals, strong content, and easy interactions. All of this requires a lot of patience and time. It also involves thorough technicalities and planning. Every element of website design and development must work towards a defined goal. This goal can be achieved by dividing the website design into manageable phases. These crucial phases of website design vary from designer to designer, but at the core, the holistic website designing process remains the same.

Learn website design, its process, and the crucial phases involved through the following 6 steps that consider both form and function.

6 crucial stages of website design

1. Goal identification and requirement gathering

The first and most crucial step that a designer needs to take for an effective website design is to identify the goal and gather all the requirements. This must be done with collaboration and acknowledgment with clients and stakeholders. The critical questions that need to be explored at the initial stages include:

Who does the site cater to and who is the target audience?

What are the website visitors expected to find or do there?

What is the website’s primary goal or aim project: sell, inform, or amuse?

What are the technical and non-technical requirements and preferences?

Is the website for a wider branding strategy or the website needs to convey a brand’s core message?

How does the website need to be different from that competitor’s site?

If all of these questions aren’t answered in the initial stage, the whole website designing project moves in the wrong direction!

2. Creating workflows, sitemaps, and wireframes

Once the relevant information is gathered and the client gives a green signal, the process of workflow can start. Workflows are diagrams, brief information, and other details a designer is about to include on the website.

Then comes the sitemap which is the blueprint and the foundation of a well-designed website. Sitemap assembles the website’s information architecture and links the different pages with different content elements.

The next step is to get design inspiration and build a wireframe. Wireframes help in providing a framework or background for storing the website’s content and visual essentials. Wireframes also help in identifying and addressing the gaps and challenges related to the sitemap. Wireframes play a pivotal role in guiding the look of the final website.

3. Producing engaging and excellent content

After the website’s framework, now is the time to focus on written content. Content serves two major goals: It drives action and engagement and boosts SEO.  Intriguing, short, and catchy content keeps the visitors engaged. Conversely, dull, long, or boring content will drive them away!

Furthermore, the content can be enhanced for better SEO with tags, keywords, headings, and sub-headings. Moreover, easy and well-written content is picked up faster by search engines. To learn SEO is, therefore, imperative to build and promote any website.

4. Crafting visual element mockups

After content, it is time for adding visual elements to create an effective website. Designers will now showcase the mockup look of the UI. This is the stage that defines the visual look and appeal of the website. From near-precise placement, font size, the colour of content and other elements will be overviewed by the clients.

It is the visual content that increases engagement, clicks, and revenue. People want to see more pictures and images on the website which makes their understanding easier. Therefore, these days the best Digital Marketing Certification Courses focus on visual elements more as they learn website design. This stage gives all web designers a chance to show their skills and creativity.

5. Testing time

If you are all set with content and graphic, it’s time to run tests. This is one of the routine parts of website designing and development. Thorough checking and testing of each page and link is a must. Other things to include in the testing are spell-checking, scripts, website speed, multiple-screen tests, and cross-browser compatibility. Web designers are also expected to ensure that the coding is correct and it follows the present web development standards. The usage of code validators saves a designer from presenting the broken site to their clients and the World Wide Web!

6. The Launch

The favourite stage of the website design process is to launch the website. However, seasoned designers know that this step is still the final one and some elements would still need fixing. Yes! Web designing is an ongoing process. It continuously needs maintenance, user testing, monitoring analytics, content and features, and revision and refining of the brand’s message. Some elements always need to be changed which makes the website look updated and productive.

In a nutshell

Designing a perfect website is difficult and it cannot be done without technical knowledge or learning. However, if you know the basic concepts, you can follow the above-mentioned steps to design and develop an entire website. These steps will also help in designing a strategic website that will attract visitors and keep them engaged.

Here at Imarticus Learning, we offer the best Digital Marketing Certification Course with IIT Roorkee. The courses help you learn website design and assist you to learn SEO too. These learnings will help you in career growth and advancement.