Marketing, be it traditional or digital is conducive to organizational growth. Traditional marketing is essential for reaching out to local customers. On the other hand, digital marketing is capable of reaching out to the masses all over the world.
Easier said than done, organizational growth cannot be achieved without the active participation of skilled executive professionals in your organization. CMO, along with top professionals should excel in business marketing to drive organisational growth.
Lacking those skills? The solution is taking active participation in a CMO Program. Read ahead to know more!
Who is a CMO?
CMO or Chief Marketing Officer is responsible for overlooking the marketing aspect of any business. Since marketing is considered a key driving force for any business to progress, a role of a CMO is indispensable.
A CMO is needed to strategize, research, coordinate, allocate, and implement successful marketing tactics within the organization that can act as a harbinger for organizational growth.
What is a CMO Program?
A CMO Program acts as a medium to upskill and expands your marketing skills. Useful for top management executives, CMO Program provides a better insight to executives to identify their business’s USP and how it can coincide with marketing skills to drive growth and success for the organization.
As marketing needs are ever-evolving, a CMO Program acts as a medium for executive CMOs to sharpen their business skills, enhance their leadership needs, and identify and access their customer needs by organizational goals.
How a CMO Program will help professionals drive organisational growth?
1. Strategy development
Strategy development is a prime cell of any marketing activity. Be it online marketing, social media marketing, search engine marketing, advertising, or promotions, it’s important to strategize marketing plans before advancing to the next level.
A CMO Program provides a clear vision and helps in framing seamless marketing strategies that work. Such a program takes you through understanding consumer behaviour. It also throws light into marketing intelligence and research to help CMOs develop and strategize new marketing tactics.
Furthermore, a CMO Program also educates on designing marketing strategies beneficial for the business’s target audience (retail, rural), indirectly moving towards driving organisational growth.
2. Better management of teams
Leadership is inseparable from a CMOs role. A CMO has to oversee and manage various teams so that all the departments in the organization work within the realms of marketing strategies. From brand management, sales management, and product development to the market research team are all accountable to CMO.
A CMO Program covers innovative leadership strategies like product leadership, pricing leadership, communication leadership, and service leadership for better coordination in efforts.
3. Power of social media marketing
The most cheapest and affordable form of marketing that today exist is social media marketing. As a CMO, are you able to leverage the best out of your business's social media accounts?
If not, a CMO Program is for you. As a CMO who is well-versed in social media marketing, you can untap the hidden potential by educating yourself about social media marketing strategies.
A CMO Program dives into the importance of social media marketing. It also takes you through emerging social media marketing trends. The utilization of these trends in the best manner can bring in additional revenue like no other marketing strategy. You will also learn about different marketing tactics of Facebook, Instagram, Pinterest, Linkedin, Twitter, and YouTube suitable for your business niche.
Not only just revenue, brand awareness through social media marketing can work wonders for any organization. Quintessentially, resulting in organizational growth. As per Statista reports, 49% of consumers aged between 18-29 accepted that they purchase after seeing a social media ad. Thus, you may be losing a major part of your consumers, if you are still using traditional forms of marketing as a CMO.
4. Become a customer champion
A CMO who can read the mind of its end customers and predict their buying behaviour can win all the marketing battles. A customer champion knows the likes and dislikes of his customer base and frames marketing strategies to elevate user experience.
A CMO Program helps predict the ever-evolving customer preferences and what drives toward a particular product/service. A Program that teaches by real-life examples and real-time data is best for clearing such concepts.
Successful customer preference identification boosts brand loyalty and brand image and can bring guaranteed organizational growth.
Apply for a CMO Program today!
For both current and future CMOs, IMARTICUS Learning has come up with an Executive Certificate Programme for Strategic Chief Marketing Officers. The program is created by the Professors of Marketing at IIT Raipur.
If you don’t know about IMARTICUS Learning, you should know that it is the leading platform for learning programs for fresh graduates, young professionals, and alike.