Digital marketing deals with the digital promotion of ready-to-deliver products or services amongst a targeted group of customers. India has one of the best markets for digital marketing, with social platforms like Facebook, Twitter, WhatsApp, Instagram, YouTube, etc., being popular instruments of promotion. Besides these, e-commerce sites, OTT platforms, and emails are excellent modes of digital marketing.
Digital Marketing Certification courses have become a preferred choice for people who have chosen digital marketing as their profession.
Read on to learn more about digital marketing certification programmes.
Best Digital Marketing Certification Programmes in 2023
Several courses are available for candidates who wish to pursue digital marketing as their career. Some of these courses are available online, while others are classroom courses. 12 digital marketing certification programmes that are trending in 2023 are -
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Google Digital Marketing Course and Certification
Conducted online, the candidate has to appear for an examination at the end of the course. The course covers topics like pay-per-click advertising, digital marketing analytics, etc. Globally recognised industry experts are the faculties of this course.
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Harvard Digital Marketing Strategy Programme
This is a classroom course offered by Harvard Extension School on the campus of Harvard University in Massachusetts, US. This programme is not intended for beginners but hardcore marketing executives likely to apply themselves to the industry more diversely. Some important topics covered are search engine optimisation and marketing, content marketing, social media advertisement and influencer marketing.
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Hootsuite’s Social Media Marketing Certification
This online course requires students to pass an examination at the end of the course to qualify. The course encompasses social media marketing and strategy, content creation and digital advertising. It is a globally recognised certification taught by industry experts.
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Imarticus Post Graduate Programme in Digital Marketing
Graduates of any discipline are eligible for this course. The course spans 6 months, with classes held on weekends. The programme covers 250 hours of learning with 10+ marketing tools like Google Ads, Facebook Ads, Google Analytics, WordPress, etc.
Students get to learn from the very best in the industry. The course also contains 15 live projects and case studies. With 500+ hiring partners, the course offers excellent placement opportunities.
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IIT Delhi Certificate Programme in Digital Marketing
This online course is offered at weekends for 6 months and covers 70+ learning hours. 18 cutting-edge modules covered in the course include consumer behaviour, digital identities and branding, blogs/videos, strategic marketing, media planning, using social media, analysing and monitoring campaigns, forecasting, and freelancing. Faculty includes IIT professors and industry experts.
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Hubspot Inbound Marketing Certification Programme
This online course offers inbound marketing, lead generation, marketing strategy, and content creation knowledge. Here the candidate qualifies for certification upon passing an examination at the end of an examination. The certification offered has global acceptance.
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LinkedIn Digital Marketing Course
It is an online training and certification programme focusing on other related and necessary aspects besides digital marketing. It covers Google analytics, lead generation, content marketing and building an integrated online marketing plan. Being a self-paced course, students can cover it at their convenience.
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Meta Digital Marketing Certification Programme
It is an online course offered by Facebook and covers the basics of advertising on Facebook. Candidates must clear an exam at the end of this course to obtain the certificate.
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Semrush Digital Marketing Toolkit Certification Programme
The programme covers a deep understanding of Semrush tools besides the basics of digital marketing elements like content marketing, search engine optimisation, social media marketing and analytics.
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Adobe Certified Expert in Digital Marketing
This online professional programme is hosted by Adobe. Besides covering the basics of digital marketing, this course provides hands-on experience with Adobe tools.
Conclusion
Conventional marketing means have given way to the digital counterpart for almost all products and services. Today’s consumers are more internet-savvy, preferring online marketing over traditional shopping. Thus digital marketing is a promising and rewarding career in today’s world.
The Post Graduate Programme in Digital Marketing offered by Imarticus can give your dream the right direction. This digital marketing certification course is structured on live case studies and project-based learning, providing the best practical exposure to students. Their tailor-made career services ensure individual success.
Visit their official website for more details.
