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Category: Marketing

Digital Marketing

Top 7 questions to ask before you hire a digital marketing consultant

Posted on by Imarticus Learning

Top 7 questions to ask before you hire a digital marketing consultant

Digital marketing is a complex field with many variables, so hiring the right consultant is essential. Ensure you ask these seven questions before hiring a digital marketing consultant:

What types of services do you provide?

Make sure the company you’re considering provides services that will help you achieve your goals.

  • What services are included in the package?
  • Is there anything not included in your package, and if so, why?
  • Are there any additional fees?
  • Can they talk about their experience working with other clients to see how they can help make things better than before?

What tools do you use in your business?

When you hire a digital marketing consultant, you must know what tools they use in their business. The right agency will also require the appropriate tools based on its specialty.

Do you have any previous experience working with companies like ours?

Before hiring a digital marketing consultant, it’s crucial to ensure they have experience working with companies like yours.

You should ask them whether or not they have worked with other brands in the same industry, size, or geographic location as yours. If so, this is a good indication that they can also help you achieve success!

Are You Official Partners with Top Search Engines?

If your digital marketing consultant is not an official partner with Google, Bing, and Facebook, you must think twice about working with them. Many brands have a bad reputation for hiring non-partners who charge excessive service fees. This can lead to lost revenue and future business opportunities for both parties.

What Are Your Company’s Most Significant Achievements?

This question seeks to ascertain how an agency provides value and whether these accomplishments can get replicated in your situation. Look for successful blog posts and case studies of previous clients, preferably from companies similar to yours. Look for phrases like revenue generated, increased sales, cost savings, and marketing costs saved from previous clients. 

Will you have Access to All Team Members Who Work on your Project?

When hiring a digital marketing consultant, you must ensure access to all the team members working on your project. This is also known as “collaboration.”

Any conflicts or miscommunications in the planning process could lead to delays or even cancellation of work altogether. It’s also essential that everyone is on the same page when it comes time for execution: no one should feel like their opinion isn’t valued!

What will be the Metrics to Measure the Success of the Suggested Marketing Campaigns?

When choosing a digital marketing consultant, it’s essential to ask them how they will measure the success of the suggested campaigns. You can do this by looking at some of the specific metrics such as:

  • A number of leads were generated by the campaign.
  • Conversion rate
  • The average ticket size for orders placed through your website or email list

Learn Digital Marketing Course  with Imarticus Learning

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Our digital marketing course is with placement assurance, and the curriculum is more collaborative, emphasizing capstone projects, job-ready skills, and guaranteed job opportunities.

Course Benefits for Learners:

  • Students will learn through digital marketing online training used by large corporations to maintain their competitive advantage by evaluating the experiences of genuine clients through case studies.
  • Students can now benefit from the most crucial search engine optimization course, which thoroughly understands digital marketing concepts.
  • Learners can now participate in a guided online project to master SEO principles.

Contact us through the chat support system, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

I decided to become a financial analyst: Here’s how I did it

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I decided to become a financial analyst: Here’s how I did it

With increased competition, more and more creators and brands are enhancing their social media marketing through creative content strategies. On top of that, every few months, Instagram changes its internal preferences for ranking content to show to its users. In 2022, Instagram has seen one such algorithm update, which has left business owners and creators experimenting with new marketing tactics.

If you are a digital marketer looking for expertise through a Hubspot digital marketing certification course, or similar platforms, first read this blog to build your base on Instagram’s 2022 algorithm.

What does the Instagram algorithm mean?

Have you ever noticed that more such videos will appear on your Explore page if you like a few cat videos? Similarly, if you interact with a friend on Instagram, you will rarely miss a post or story by them. That’s the Instagram algorithm’s role, a crucial chapter in digital marketing online training.

The algorithm is a set of related rules that determines content ranking on the platform. Depending on your usage pattern and content preferences, the algorithm chooses what content will show up on your feed, what its order will be, and more.

What is the 2022 Instagram algorithm focusing On?

Along with a Hubspot digital marketing certification course, crucial learning about Instagram’s algorithm happens when you create content yourself and observe the content of other creators and posts.

Here’s what the current algorithm has been delivering to our feeds lately.

  • In feed posts and stories

The algorithm has gotten better at predicting the content you will engage with. It focuses on the post’s key features, such as the video duration, likes, and the presence of location in the post.

It also analyzes whether you have engaged with the previous content from that account. Have you exchanged DMs? Have you liked, saved, or shared their content, and so on.

Finally, feed posts are also prioritized based on your Instagram activity. For example, if you open it scarcely, Instagram will show you top content pieces from your most-followed accounts only. On the other hand, if you are a frequent user, you will get more recommendations for the content you may like.

  • In the Explore tab

For the Explore page, Instagram looks at the kind of content you have previously liked. So, for example, if you enjoy watching football videos, you’ll see more of them from different football-related pages on your feed.

It is a great space for digital marketing online training students. Yes, the Instagram algorithm analyzes every single piece of the posted content on the platform. First, it assesses the metadata, which includes captions, hashtags, image alt-tags, music, and more. Then, based on this information, it distributes content so the user can easily access the pictures or videos they like viewing the most.

  • In Reels

With Insta Reels, the target of the Instagram algorithm is to retain a user for as long as possible. It thus recommends videos that you are likely to watch till the end. On reels, you are likely to watch content from pages that you don’t follow yet but are likely to follow. Lately, Short Reels (<12-15 seconds) with trending music, relevant hashtags, and a good amount of shares on them are the best-performing reels on Instagram.

Tips for mastering the 2022 Instagram algorithm

  1. Focus on making relatable reels

Reels have taken Instagram by storm, and they are here to stay. Everyone has pivoted their content marketing strategy, from mega influencers to small businesses and MNCs, to include more reels. As a result, reels are a significant part of digital marketing online training.

  1. Try to drive engagement

The first thing to know when you learn digital marketing is that engagement is a primary driving factor for the algorithm. The more people like, share, comment on, and save your content, the better it will perform. In Instagram Stories, for example, using one of their stickers, such as polls or the reaction bar, could get you more views. Likewise, encouraging people to comment on something related to the topic could do well in posts.

  1. Be consistent and track performance

Instagram favors content from more active accounts that engage with their audience regularly. Posting content consistently thus works well. At the same time, tracking your performance under Instagram Analytics can give you more insights on where to improve, what kind of content your audience likes, what time is the best to post, and other tips to learn digital marketing practically.

Learn digital marketing

We have something for you if you have explored a Hubspot digital marketing certification course and other digital marketing online training courses. At Imarticus, we have just the right PG Program in Digital Marketing for freshers and individuals with <2 years of experience. You train under industry experts, work on real-time capstone projects, and get guaranteed placement opportunities with this program.

Explore more about our Digital Marketing Program and its curricula. Then, if you want to know more from our experts, reach out on our chat support or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

The secret to creating email marketing strategies that guarantee success

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The secret to creating email marketing strategies that guarantee success

Emails are a part of today’s daily life. Apart from sending and receiving emails to and from colleagues, friends, and family, you get many emails from businesses. Some emails from various brands are expected, and some are out of the blue.

With over four billion daily email users, email marketing is integral to any successful online and traditional business. Email marketing is used by one in every two media planners, but creating and sending emails that translate into business success is easier said than done. More than 306 billion emails are sent daily. With such a massive volume, it is essential to know how to make your email stand out from the crowd and achieve its desired objective.

Here are some secrets to creating email strategies that guarantee success:

What is email marketing?

Email marketing is a communication and outreach medium for brands and businesses to reach prospective and existing customers. Email marketing can be used in various ways, like sending welcome emails, reminders, marketing communication, or information at a mass level to subscribers in your email list. Therefore, obtaining permission from users whom you are trying to contact via email with your message is critical.

An email marketing campaign can drive sales, brand awareness, engagement, leads, and revenue. Depending on your objective, you can use email marketing effectively to reach your target audience with the right message. Email marketing can be learned as part of a standalone email marketing course or overall digital marketing online training.

Seven secrets to creating email strategies that guarantee success

1.       Invested subscribers

There is no point in sending emails to a database with contacts either not interested or not part of your target audience. Instead, focusing on getting invested subscribers to your list is practical. In other words, populate your email contact list with email addresses of people that have expressed interest in receiving emails from you and have some exposure to your brand. An active list of email subscribers drives better returns and click-through rates for a business.

2.       Personalized communication

Personalization is one way of making emails stand out from the crowd. With customized email tags, personalize your communication with your users. It can include details like name, birthday, geography, or any other element to help establish a relationship with your end user. Always remember that privacy is a double-edged sword where extreme personalization can seem like an invasion of privacy. As a result, it is critical to maintain the right balance between personalization and privacy for effective communication.

3.       Brief subject-lines

Many people open emails based on their subject line. In other words, email subject lines are essential for the success of any email marketing campaign. Emails with subject lines ranging from 6-10 words have the highest open rate. It may seem like a single sentence, but getting the correct email subject line is more complex. Always remember that you need to achieve more with less when creating email subject lines for a better chance of success.

4.       The right time

Selecting the right time to send your emails is crucial. Unfortunately, there is no standard right time for sending out emails. It depends on when your audience has the time to engage with the brand’s email communication. Picking the right time is also dependent on the industry.

5.       Include value

An email marketing campaign can deliver immense value to the business only when the company is willing to include value for its end users. So, depending on your industry and business, you can offer information guides, e-books, discount coupons, free shipping, or any other value to the end users to boost engagement and click-through rates.

6.       Optimize for mobile

Optimizing your emails for mobile is essential, as around 80% of internet users own a mobile phone. It is challenging to craft a successful email marketing campaign without a mobile-friendly design. Optimizing for mobile requires creating one-column emails, placing important text-centred ones, and including a clear CTA with bigger font and smaller images. Irrespective of where end users access emails, it would help you to create high-quality emails.

7.       Segment subscribers

It is always a good idea to segment your subscribers. The segmentation can be based on age, geography, stage in the funnel, or any other component that works for your brand. The idea is to not go with a generic message to your email list. Instead, refine the messaging strategy to contact the right person, with the right message, at the right time.

The above secrets can help you build a successful email marketing campaign. In addition, learn more insights about how the internet and search engines function by opting for the best digital marketing online training course.

If you want to learn more about building a career in digital marketing or enrolling in an email marketing course, contact us through chat support, or drive to any of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

What a Decade of Success Looks Like in the Edtech Sector

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What a Decade of Success Looks Like in the Edtech Sector

Since its inception in 2012, Imarticus Learning has become a leading online professional educational facility focused on creating the workforce of the future with new-age programs in Data Science & Business intelligence, Advanced Analytics, AI, Investment Banking, Financial Technology, Finance, Advertising, and much more. Nikhil Barshikar, the founder, chairman, and managing director created Imarticus Learning in 2012 and has effectively directed candidates in the proper professional route.

Imarticus Learning’s all-encompassing courses and programs have helped many successful people. Imarticus regards learning as an ongoing process. Their goal over the years has been to organize information and make learning accessible using contemporary technology to prepare our worldwide community of learners for a forthcoming, tech-driven society.

EdTech company

Imarticus Learning has a track record of achievement in offering high-quality learning from universities worldwide and developing challenging programs that are immersive, relevant, and progressive.

It has attempted to mix in-class study with practical experiences as an ed-tech startup by mainly focusing on hands-on and experiential knowledge. Imarticus Learning has indeed been devoted to offering creative and outcome-focused programs for more than a decade. 

In recent years, a growing number of start-ups have recognised the promise of ed-tech. Because of the Digital India program, the cultural relevance of learning through Indian society, and lower mobile internet pricing, the upward trend will continue.

Venture capital and private equity groups are also investing heavily in this industry, not just in K-12 (kindergarten through 12th grade), as well as online classes. Supplemental courses, exam preparation, online certification, and gamification all have enormous untapped potential.

An examination of China’s present startup environment will reveal a few real winners, among them is the ed-tech industry. With the statewide lockdown in India, there is an unexpected increase in demand for ed-tech businesses, even as others struggle to find their way out. According to analysts, the e-commerce market and ed-tech are some industries that may survive this rough period.

10 Years of Imarticus in Ed-tech

Over the last decade, Imarticus Learning has partnered with industry titans such as KPMG, Capgemini, Deutsche Bank, Goldman Sachs, HSBC, and others. It can today claim 85% of student recruitment in the world’s largest corporations. We have partnered with a total of 480 firms to date, and the list is growing with each passing year, thanks to cutting-edge tech and a strong staff of mentors.

After ten years of meeting the requirements of thousands of students, Imarticus Learning is looking to fund $40-50 million (303-379 crores).

As a consequence of virtual classrooms, electronic learning, digital teaching resources in classrooms, and the increasing use of cutting-edge technologies such as virtual worlds, machine intelligence, and augmented reality, learning delivery and techniques are developing. In various educational institutes, not only students and professors, but even businesses, are becoming increasingly aware of the advantages of educational technology.

Our online training programs are created and delivered in collaboration with international organizations and industry experts.

Students who complete the program obtain an industry-endorsed certificate that will look excellent in any portfolio and amaze future and current employers.

Advantages of Becoming a Member of Imarticus Learning Family

You may do so as an Imarticus after you have finished your course by going into our LMS and accessing curriculum information and learning resources to refresh your recollection.

Furthermore, the private equity platform has provided a multitude of industry opportunities and references of both open and confidential networks, which has aided previous Imarticus students.

Conclusion

To summarise, Indian ed-tech has a very promising future ahead of it, which we at Imarticus are very enthusiastic about. If you wish to discuss and dispute the above topics, or if you are developing anything in this area and want to talk about it, please visit Imarticus’ official page.

Smartphone usage and low data rates have changed the game for ed-techs. In India now, there are around 350 million smartphone users, a figure that is predicted to quadruple by 2022. With these figures, it is clear that mobiles and digital gadgets will be the universities of the future.

The delivery and methods of learning are evolving as a result of online classes, virtual classrooms, digital learning materials in classrooms, and the rising usage of cutting-edge technology such as virtual worlds, artificial intelligence, and augmented reality. Not only students and teachers, but also businesspeople, are becoming more aware of the possibilities of educational technology in several educational institutes.

Online courses provide the general public with a flexible and cost-effective approach to learning new skills. Education advances are allowing people to quickly access education, move beyond traditional academic education, and obtain a deeper grasp of a subject via videos, online study material, and educational applications with a range of learning aids.

The Greatest Media Buying Strategy For Digital Marketers

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The Greatest Media Buying Strategy For Digital Marketers

Digital marketing is one of the most effective ways to reach your target audience. But with so many options and strategies available, it can be tough to know where to start. 

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Digital marketers always look for the best media planning strategies to reach their target audience. It involves deciding how to use media to reach target audiences. Many media planning strategies are available, but which is the best?

The truth is, there is no one-size-fits-all answer to this question, as the best media buying strategy for digital marketers will vary depending on the specific goals and objectives of the campaign. 

However, there are a few things you should consider while deciding on your media buying strategy:

Define your target audience: Who do you want to reach with your campaign? What are their demographics, interests, and online behaviors? Defining your target audience will help you determine which media channels will most likely reach them.

Set clear goals and objectives: What do you want to achieve with your campaign? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Setting clear goals will help you measure the success of your campaign and choose the proper media channels to invest in.

Research your options: Various media channels are available to reach your target audience. Take the time to research each option and understand how they can help you achieve your goals.

Determine a budget: Determine how much you are willing to spend on your campaign, and allocate your budget accordingly.

Test and optimise: Don’t be afraid to experiment with different media channels and strategies. Try different tactics and see what works best for your audience. Then, optimise your campaign accordingly. Repeat as necessary until you reach your goals.

Analyze: You’ll need to make informed decisions about your media plans. Develop a strong data collection and analysis framework, and regularly review your data and insights.

Rinse and repeat: Over time, you’ll likely need to revise your media buying strategy and adjust the channels you use to reach your target audience. Keep learning about new and emerging channels, and use them as necessary to stay ahead of the curve.

Stay motivated: Even the best media strategy in the world won’t work if you don’t truly believe in it and are not committed to seeing it through. Stay focused, stay motivated, and don’t give up!

Media planners often have to make tradeoffs between cost, reach, and message impact and the outcome of the plan can vary greatly depending on the specifics of the situation.

So, what are the best channels for media planning strategy?

The best media buying strategy is a combination of many strategies. The key is to mix and match different designs until you find the perfect combination for your business.

Here are 5 of the most popular media buying strategies:

Pay-Per-Click (PPC): Advertising PPC advertising is a great way to reach your target audience quickly and efficiently. You only pay when someone clicks on your ad, so you know that your ad is being seen by people interested in what you have to offer.

Social Media Marketing: Social media is a great way to connect with your target audience and build relationships. You can use social media to promote your products and services, reach out to potential customers, and build your brand. 

Content Marketing: Content marketing is a great way to create valuable content that your target audience will want to read. You can use content to promote your products and services, build your brand, and attract new customers. You must also share your content with social media platforms, blogs, and other websites.

Search Engine Optimisation (SEO): SEO is a great way to improve the visibility of your website in search engines. 

Email Marketing: Email marketing is a great way to reach your target audience with relevant and valuable email content. Email marketing can promote your products and services, build your brand, and attract new customers.

Conclusion

Overall, media planning is a vital part of digital marketing. By understanding how it works, you’ll be able to create more effective campaigns that reach your target audience. 

Whether a beginner or an experienced marketer, a digital marketing certification course can help you learn about this fast-growing field. With proper education, you can become an expert in the field and use it to your advantage.

The good thing is that Imarticus Learning offers one such digital marketing course. You can contact us through chat support, or visit our centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad. 

IIT Roorkee has ventured into Digital Marketing: Everything we know

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IIT Roorkee has ventured into Digital Marketing: Everything we know

IIT Roorkee has ventured into Digital Marketing. One of the exciting things about the IIT Roorkee Digital Marketing course is that it gives you a chance to learn more about digital marketing. The course covers all aspects of digital marketing, including how to market your business online and strategies for building an online presence.

Why is digital marketing the right career choice?

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Digital marketers always seek opportunities to learn new things and grow as professionals. In addition to being highly rewarding, this can make it an appealing choice for anyone who wants to impact their career early on.

After completing this certification in digital marketing, you will be able to:

  • Understand what digital marketing is.
  • Learn how to use social media platforms for business growth or brand awareness.

Which skills will students acquire after the completion of the Digital Marketing course?

The Digital Marketing course will help you to develop the following skills:

  • Social Media Marketing. You will learn how to use social media platforms like Facebook and Instagram for marketing purposes. You will understand how people use these platforms and their value in a brand or product. 
  • Search Engine Optimization (SEO). It is one of the most critical aspects of digital marketing because it helps your site rank high on search engines so that users can find it easily. 
  • Email Marketing Concepts and Strategies for Successful Email Campaigns in today’s fast-paced world with an increased demand for communication between customers/clients/prospects via email based on their expectations, thus ensuring no room left over before reaching out!

Placement opportunities for the IIT Roorkee Digital Marketing course

IIT Roorkee Digital Marketing course is one of the most sought-after courses in India. The students who have enrolled in this course will be able to get placed in the best companies in India and abroad. Students can create a career by working as digital marketing professionals or using their skills to start their businesses.

Students who have completed their graduation from IIT Roorkee will be able to get good jobs as part-time employees or full-time employees at some of the top companies like Flipkart, Amazon, Uber, etc.

The Digital Marketing course at IIT Roorkee is a great career choice for students interested in working with technology. This course teaches learners how to use their skills to create and manage marketing campaigns and social media platforms like Facebook or Twitter. Students will also learn business concepts such as branding, product development, and sales strategies. 

Discover  Digital Marketing Certification with Imarticus Learning

Businesses rely on digital channels and technology to communicate with their current and future customers in the age of digital transformation. For those interested in SEO, PPC & Email marketing courses and who want to know the field’s foundations from a prestigious university, we have developed this modern digital marketing and MarTech course with IIT Roorkee.

The student will be able to establish digital marketing strategies, streamline their marketing procedures, and give firms ways to contact their target markets thanks to this extensive certification in digital marketing.

Course Benefits For Learners:

  • Through live online sessions and conversations, students can learn from India’s top instructors and experts.
  • Our highly qualified mentors will support your goals as you progress through the program.
  • Learn the most recent tools and approaches, comprehend new trends and algorithms, and work on actual digital marketing projects to develop a satisfying career in digital marketing and MarTech.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Top 10 free tools for improving your digital marketing strategies

Posted on by Imarticus Learning

Top 10 free tools for improving your digital marketing strategies

Digital marketing is a big part of your company’s success, but it can be hard to start. There are many tools out there, and they all have different features that make them better than anything else. What if one tool doesn’t work for your business? We’ve compiled this list of free tools for improving your digital marketing strategies so that you can easily focus on growing your business instead of spending hours trying out new software!

Buffer

Buffer enables you to schedule your posts and publish them at a specific time. This means that you don’t have to worry about forgetting when or where you need to post something because Buffer will take care of all of that for you! You can use this tool to schedule tweets on Twitter and Facebook as well as LinkedIn and Google+. 

Google Analytics

It is a free tool that provides detailed statistics about your website traffic. It is a powerful tool that can help you understand your site’s performance and where you can improve.

Google Analytics tracks user behavior on specific pages of your website by using cookies placed on their computers when they visit sites with Google Analytics installed. When someone visits a page in Google’s index of websites (called the “Google index”), this cookie records that see along with any other information stored by the browser or operating system used to access that particular page—such as IP address or device type—as well as some information about what happened while browsing through it: time spent viewing different parts of pages; click rates; scrolling speed, etc.

Simply Measured

Simply Measured is a free analytics tool that allows you to track your social media campaigns, website traffic, and email campaigns. You can track paid advertising campaigns and organic search engine optimization (SEO) efforts.

The best part about Simply Measured is that it allows you to track multiple platforms at once—so if you have an app or mobile site with banners on it, Simply Measured will let you know how many people are viewing those ads as well as how many clicks they’re getting per day.

HubSpot CRM

HubSpot CRM is a tool that allows you to manage your contacts, leads, and opportunities. It can help you track your leads, manage your sales pipeline and stay in touch with customers.

You should take advantage of the resources available on the internet, but don’t forget the importance of having solid content designed for your audience. The content has to be engaging enough so that people share it around their networks and connect on social media platforms like Facebook and Instagram. 

Discover Certification in digital marketing with Imarticus Learning

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Businesses rely on the latest technology and digital channels to communicate with their current and future customers in the age of digital transformation. For those interested in the Best Digital marketing course and who want to know the field’s foundations from a prestigious university, we have developed this modern digital marketing certification course and MarTech course with IIT Roorkee.

Course Benefits For Learners:

  • You may learn from India’s top instructors and experts through live online sessions and conversations.
  • Our highly qualified mentors will support your goals as you progress through the program.
  • Learn the most recent tools and approaches, comprehend new trends and algorithms, and work on actual digital marketing projects to develop a satisfying career in digital marketing and MarTech.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Search Engine Optimisation and its Evolution

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Search Engine Optimisation and its Evolution

Search Engine Optimisation (SEO) is one of the most effective ways of promoting your website. When done well, it can convert visitors into potential customers and increase brand awareness. However, success in this area is not easy as many beginners make mistakes that can cost them a lot of money and time. In this blog, we will discuss what Search Engine Optimisation is, why you need to do it and how to ensure that your website ranks high in Google search results.

What is Digital Marketing?

Digital Marketing is a marketing technique that uses digital media to promote your business. It is any form of communication that uses technology, such as email and social media to reach customers or prospective customers. Digital marketing involves generating leads for your business through online advertising and search engine optimization (SEO).

Evolution of Search Engine Optimisation

SEO has evolved from when it was all about keyword stuffing and link building to when it is all about creating high-quality content and building a brand. Nowadays, you need to be smart about your on-page and off-page optimization.

On-page optimization involves optimizing the page title, meta description, and keywords so that search engines can easily pick up on them when they crawl your site.

Off-page optimization refers to all activities surrounding search engine visibility like backlinks (from other websites), social media shares, etc., which help improve rankings in SERPs (search engine result pages).

When you have an online presence, you must ensure that your content gets found by people interested in what you offer. The best method to do this is through SEO.

SEO tools and techniques

  • Search Engine Optimisation is the process of improving your website’s visibility on search engine results pages (SEO).

  • Many tools and techniques can help you with this task. Some of them include keyword research, title tags and meta descriptions, image optimization; site speed; mobile-friendliness, etc.

  • You should choose a tool that suits your needs best based on its features and price range. For example, if you want to use an automated keyword generation tool, it should provide lots of options so that you don’t have to spend too much time manually coming up with ideas.

By enhancing the quality of the content and the number of backlinks to the website, SEO is a procedure that increases the visibility of a website in search engine results pages (SERPs). You must have a consistent schedule if you want to succeed in SEO. 

Discover  Digital Marketing Certification with Imarticus Learning

Businesses rely on digital channels and technology to communicate with their current and future customers in the age of digital transformation. For those interested in SEO courses and who want to know the field’s foundations from a prestigious university, we have developed this modern digital marketing and MarTech course with IIT Roorkee.

The student will be able to establish digital marketing strategies, streamline their marketing procedures, and give firms ways to contact their target markets thanks to this extensive certification in digital marketing. Case studies provide an inside look at marketing tactics.

Course Benefits For Learners:

  • Through live online sessions and conversations, students can learn from India’s top instructors and experts.
  • Our highly qualified mentors will support your goals as you progress through the program.
  • Learn the most recent tools and approaches, comprehend new trends and algorithms, and work on actual digital marketing projects to develop a satisfying career in digital marketing and MarTech.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Here’s how to prepare yourself for a successful future with affiliate marketing certifications

Posted on by Imarticus Learning

Here’s how to prepare yourself for a successful future with affiliate marketing certifications

Just done with your graduation and looking for prospective career options to pursue a career in? How about Affiliate Marketing? Affiliate marketing is a modern-day marketing technique that promotes other companies products or services and earns a special commission on every sale you generate.

Why opt for affiliate marketing?

As affiliate marketing is gaining popularity, people are steadily becoming more inclined toward establishing a career in it. Listed below are a few points that state why you should opt for affiliate marketing.


  1. Low-cost

Pursuing a career in affiliate marketing doesn’t involve much cost as you don’t need to set up a business but instead sell other companies products or services. This saves you from the additional cost of setting up a business which also makes it a low-risk alternative. Apart from this, the cost of affiliate marketing certification is also low in comparison to other career-related certifications. 


  1. Easy to scale

As an affiliate marketer, you can easily scale as you are not restricted to selling products or services for any particular company. You can promote products of various companies and earn commission from all of them.

How to get started with affiliate marketing?

If you also want to build your online audience and be an eminent affiliate marketer, the below-mentioned steps will help you in the journey of becoming one.

  • Choose your niche

The first thing you need to do as an affiliate marketer is to choose your niche that focuses on a specific category. The niche you pick should interest you so that the original content that you create helps add value to your sizable audience. To choose your niche, consider asking yourself the following questions:

  • What particular topic, hobby, or field interests you and is not being currently served by others?
  • Different ways through which you can add a new angle or perspective to a particular topic, hobby, or field that you have chosen.
  • What type of content will you make serve the chosen niche and your skillset best?

Pursuing an affiliate marketing certification course will help you pick your niche through their various digital marketing training and case study programs. Imarticus Learning’s Digital Marketing Certification Course will provide you with job-relevant skills, tech-enabled learning, and industry certification.

  • Pick a suitable platform as per your niche.

After choosing your niche, audience, and products that you want to sell as an affiliate marketer, you need to pick a suitable platform where you can put up the content. The platform could be a product review website, a blog, or social media platforms like Facebook, Twitter, Instagram, or YouTube. 

  • Join an Affiliate Marketing Network and Program

Joining an affiliate marketing network will help you connect with merchants and improve your income opportunities. The type of affiliate network or marketing program one should join depends on the type of products their audience is interested in. Various affiliate marketing programs and networks are available nowadays, offering a range of products and services based on various industries.

Before joining an affiliate marketing program or network, do proper market research on different programs and courses and choose the one that best fits your target product and audience. Imarticus Learning’s Affiliate Marketing Certification course is one of the most versatile programs serving various industries. 

  • Master your skills

Apart from joining an affiliate marketing program or expanding your network, one needs to master a wide range of skills such as content creation, marketing, videography, communication, presentation, and editing. The exact mix of skills that you should master in your marketing pursuit depends on the platform, audience, and the type of product you choose.

Final Thoughts

Get yourself enrolled in Imarticus Learning’s Digital Marketing Certification Course and learn job-relevant skills, and evolve as a renowned affiliate marketer. The affiliate marketing certification course by Imarticus Learning stands out amongst other courses as they have eminent teachers who have specialised knowledge in digital marketing, making the learning process smooth and easy for students.

We have training centers in some major cities across India, such as Mumbai, Pune, Chennai, Bengaluru, Delhi Ahmedabad and Gurgaon, for live interactive sessions and engaging discussions with faculty and peers. 

14 Savvy Ways To Spend Leftover Search Engine Optimization Budget

Posted on by Imarticus Learning

14 Savvy Ways To Spend Leftover Search Engine Optimization Budget

If you have an online business, you may have leftover SEO budgets at the year-end. You just need to spend it well. 

It’s the responsibility of the digital marketing manager to look after the proceedings. To have a successful digital marketing career, you need to know how to spend this money. 

Imagine you’re applying for a role, and you are asked about such a scenario in your digital marketing interview questions and answers round. What do you say? 

Don’t worry; we have got you covered. This article will discuss 14 ways in which you can spend your leftover SEO budget.

  • Research                                                                                                                                                          Researching is a crucial skill for a successful digital marketing career. It helps you understand what your audience wants, which in turn helps create relevant content. Likewise, you can look at your competition to identify and improve your SEO strategy. You can also search for guest posting opportunities.

  • Optimise Your Website

    You want your website to be visible to people by optimising it for search engines. You can optimise your website for relevant keywords and phrases for your business.

  • Explore New Digital Channels

    Exploring new online channels is an excellent way to cut through the noise and build a solid online presence. It helps you reach new customers and grow your business.

  • Hire an Expert

    Hiring an expert for a complete SEO audit would be wise. It will help you identify the weak areas so that you can improve your SEO strategy and website performance, and find new growth opportunities.

  • Upgrade Your Tools

    Staying ahead of the curve can mean the difference between being on the first page of Google or the tenth. And how can you expect to optimise your website and get it to rank higher in SERP if you don’t have the right tools? That’s why upgrading your tools is crucial.

  • Organize Events

    Organising events is a great way to network and build relationships with potential clients. Moreover, it helps increase brand awareness and generate leads and sales.

  • Upgrade Your Website

    As the competition for online visibility grows, it is essential to make sure that your website is up-to-date with the latest trends and technology optimised for search engines. One way to do this is to regularly upgrade your website’s design, content, and features. This will improve your website’s ranking in search engines, making it more user-friendly and engaging for visitors.

  • Giveaway

    Giveaways are a great way to promote your brand and attract new customers. Plus, they can be a fun way to engage your existing customers.

  • Invest in Content Marketing

    Investing in quality content can help you improve your visibility and organic reach to attract new customers. You can spend on researching to create linkable assets, such as industry studies. You can also create high-end promotional, expert, or explainer videos.

  • Invest in Learning

    You can keep up with the latest trends and optimize your website for search engines by investing in learning. You can attend conferences or workshops, buy books or take courses to improve your skills.

  • Miscellaneous Spending

    If you have a leftover budget, you can consider spending it on office workspace equipment and supplies. You can even look to spend on organising parties for team bonding.

  • Increasing PPC Ad Spends

    Increasing your PPC spend to run ads for targeted keywords will help you reach a wider audience and improve your search visibility. This will get you more traffic to your website and improve your chances of conversion.

  • Promote Website on Social Media

    Promoting your website on social media will help you reach a larger audience, build brand awareness, and drive traffic to your site. Moreover, you can track your results to see how effective your campaigns are.

  • Analyze Progress

    Looking at your analytics can help you identify areas where you need to improve and you can change your strategy moving forward. You can also get ideas for future projects.

 

Conclusion

At the end of the fiscal year, many companies are looking for ways to use up their leftover SEO budget. We have discussed 14 savvy ways to reallocate your remaining SEO budget to various activities. You can use these tips to check out what works best for your business. 

If you find a digital marketing career exciting and if you are looking for the best digital marketing courses near you, check out the course offered by Imarticus Learning.  

Their 28-week Postgraduate Program in Digital Marketing comes with a job assurance. This helps you prepare for your digital marketing interview question and answers round. The full-fledged curriculum with expert faculty provides you with relevant skills to succeed. 

To learn more about the programme, you can chat with them and learn more or drive to one of their training centres.