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Digital Marketing

What is distribution leadership and its features

Posted on by Imarticus Learning

Leadership Styles Are Changing.

Building organisational culture needs leadership. It helps firms advance and meet changing market demands.

Leadership styles and the business environment are also changing. They are distancing from the ‘command and control’ leadership style.

Among various leadership styles, only one gives people autonomy: the distributed leadership approach.

Distributed Leadership

The distributed leadership style is a unique one. It looks at sharing accountability and responsibilities. Responsibility is shared equally between people with the same expertise and skills.

This way of dividing leadership helps firms have emergent features. This means that a single person does not control the firm. Instead, the leadership style is fluid.

Distributed leadership promotes autonomy in innovation. This style centres using non-coercive means for team alignment.

Firms with distributed leadership have a horizontal structure. Every team member is either a leader or gets a fair chance to be one.

Those in leadership roles are simply guides. Thus, leaders do not delegate tasks to lower-level employees. They ease the shared accountability within the team.

Features of Distributed Leadership

Distributed leadership aims to create an empowering environment. Each employee does something towards fulfilling larger organisational goals. These are some features of this leadership style.

Sharing Responsibilities.

Blended leadership styles promote organisational goal fulfilment. They allow input and feedback from every team member. The team is more open to sharing new ideas and suggestions. Sharing responsibilities also aids collaboration and workflow.

Shared Power and Authority.

Teams share authority or power without shrinking its impact. Many parts of the organisation share the responsibility for achieving goals. This style also gives up command and control. Instead, it uses more democratic principles. The new strategies include:

Empowerment.

Participation.

Cooperation.

Dialogue.

Synergy.

With no locus of leadership, relationships within the team gain more importance. That means practices like mutual understanding, spontaneous collaborations, and strong group norms become more vital. Team members cover for each other’s lapses. This means a higher productivity rate.

Leadership Capacity.

This refers to the collection of skills and disposition in a firm. Thus, the leadership’s focus remains on building a collective achievement.

Leaders help each team member be responsible for their goal-setting. Ideas, people, and processes nurture leadership potential.

Organizational Learning.

This style makes knowledge creation possible. Responsibility for change lies in interconnectedness. Also, common knowledge is created, shared, and applied. These collaborations help all the people in a firm reap benefits together.

Ethical and Fair Climate.

Distributed leadership also takes into account the views of diverse stakeholders. The decision-making process is in synergy without any unbalanced impact. It cuts the risk of unethical or poor decisions within firms.

Democratic and Innovative Culture.

The organisation shows autonomy and democracy in knowledge sharing. There is space for shared ideas, innovation, and collaboration. Employees share their experiences and knowledge. Hence, they connect deeper with colleagues.

Engagement of Macro Community.

As a connective leadership style, it sees the environment as a network. Exchanges and reciprocation improve organisational value. The leader thus aims at interconnectedness rather than control of the macro environment.

Take the Next Big Step

Distributed leadership depends on professional collaborations. It is built on discipline and purpose. Many online courses focus on building different leadership behaviours in learners.

Distributed leadership learning is in high demand among Chief Marketing Officers (CMOs). There are several syllabi for Online CMO Programs. Imarticus Learning with IIM Raipur offers certifications for Strategic Chief Marketing Officers. It aims to empower present and future leaders.

Why Choose Imarticus?

Imarticus Learning is a premier ed-tech company with upskilling industry programs. It offers a 10-month program on Strategic Chief Marketing Officers for professionals with 5+ years of experience.

The cutting-edge training has live lectures and projects. Besides, it has masterclass sessions by CMOs. Imarticus also brings Wharton Interactive simulations for a hands-on experience, giving you industry-approved skills.

How can digital marketing certification help scale your career

Posted on by Imarticus Learning

Digital marketing is an essential aspect of any business today. Internet and digital technologies have changed marketing tactics for companies. If you want to make a career in digital marketing, then you must have hands-on experience with real-world problems. How would you get that? A certified digital marketing course can help you land your dream job and let you stand out from the crowd. The skills will let you develop innovative solutions, scale up your career, and succeed.

Benefits of a digital marketing certification

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A digital marketing certification provides a comprehensive understanding of the digital marketing landscape. It covers various aspects of digital marketing, such as:

search engine optimization (SEO),

pay-per-click advertising (PPC),

social media marketing,

content marketing,

email marketing, and

analytics.

A digital marketing certification will give you exposure to these tools. Moreover, you will learn how to use them to drive traffic to a website, increase brand awareness, and convert leads into customers.

To achieve this effect, you must adhere to these fundamentals.

Stay updated with the changing dynamics: The digital marketing landscape is constantly evolving. New tools and techniques keep emerging all the time. It is important to stay updated with these to stay competitive and relevant in the job market. A digital marketing certification program gives you exactly that. It keeps you up-to-date with the latest trends and best practices in the field.

Practical industry knowledge: As digital marketing becomes more important to businesses, companies want professionals with the required skills and knowledge to help them succeed in the digital space. The digital marketing course will give you practical experience and help you excel in your career as a fresher in the industry.

Higher salary: Getting a digital marketing certification can also help you increase your earning potential. Many large corporations hire digital marketers at a high salary. By obtaining a digital marketing certification, you can increase your chances of landing a job in top-tier industries. Digital marketing course with placement helps you secure a job offer as soon as you head towards your course completion.

Authenticity: A digital marketing course gives you an edge among your peers in a competitive job market. It adds credibility to your CV, showcasing your work experience and the projects you pursued during the duration of the course. Digital marketing certification makes it easy for recruiters to shortlist your CV and offer you a job.

Start your own business: A digital marketing certification gives you the confidence to start your own business. A digital marketing certification program can help you boost your career. You can upskill and grow by starting your own digital marketing venture.

How is learning SEO an integral aspect of a digital marketing course?

Search engine optimization (SEO) is a long-term strategy that helps improve a website’s visibility and ranking on search engine results pages (SERPs). A higher page ranking means more exposure to organic traffic. Hence, more potential conversions, making it a significant part of a digital marketing course.

Here are some of the most crucial aspects you need to know when learning SEO:

Keyword research: Understand your target audience’s search keywords. Incorporate them into your website’s content, meta tags, and URLs. Applying these can improve your website’s visibility.

On-page optimization: Optimize elements such as the title tag, meta description, and headings. Make sure they’re properly tagged and structured to improve visibility.

Content creation: Creating high-quality content is important. Moreover, it must be relevant to the target audience. Content that provides value to your audience is crucial for high SEO ranking. It goes a long way in improving your website’s visibility and search engine rankings.

Link building: Build quality backlinks to the website from trusted websites.

Technical SEO: Optimize elements such as the website’s structure, speed, and mobile-friendliness. Focusing on these technicalities can increase the accessibility of the website.

Measuring and analyzing: Use tools such as Google Analytics and Google Search Console. These tools help measure your website’s performance and identify areas for improvement.

Understanding the basics can help you learn SEO faster. Moreover, staying updated with the latest SEO practices will be helpful. SEO usage improves your website’s visibility and search engine rankings.

A digital marketing certification can be a valuable asset for anyone looking to succeed in the digital marketing field. Our digital marketing course features top-notch training modules. It breaks down complex concepts into comprehensive ones. The course upskills you and helps you kick start your career in the Digital Marketing industry.

What do you get with our digital marketing course?

Our digital marketing course offers you the best-in-class learning opportunity to scale up your career.

Extensive career and placement support

228 hours of digital marketing training

Work with large brand case studies with 4 real website capstone projects

Job-specific fundamental skills approved by the industry council

Robust and interactive live training modules

Learn how to create and sell your content marketing strategy with this certification

Posted on by Imarticus Learning

Building a content marketing strategy is critical for business success. As a marketer, we need to have a deep understanding of the role of content and how it can be used effectively to create business impact.

As traditional marketing is becoming less effective by the day, it has become important for marketers to focus on content marketing to create, retain and engage a clearly defined audience and drive profitable customer action.

Learning content marketing needs a structured approach by way of a content marketing certification course or a digital marketing course with placement assurance. Some institutes offer content marketing courses in a bundle with the SEO course as well.

Let us understand how you can create and sell the content marketing strategy with a structured approach:

What is a content marketing strategy?

A content marketing strategy is a customized strategy that uses various content forms like text, video, audio, images etc as part of the mix to attract, engage and retain an audience.

Building a robust content marketing strategy helps a business gain recognition and establishes expertise in the industry.

With increased brand awareness, the brand is usually found at the top of the mind of the consumer when it is time to buy what the brand is selling.

Importance of content marketing

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In today’s modern age, it is critical for any business to build a content marketing strategy as it helps to stand out from the crowd.

According to a report, businesses with a blog section on their website can generate 67% more leads as compared to other companies. Similarly, 88% of people credit a branded video as one of the reasons that convinced them to buy the product or service.

In such a scenario, content marketing can help you generate more leads, increase the online visibility of the brand, boost loyalty and improve authority among the target audience. With the increasing level of competition, it has become important to have a content marketing strategy in place.

Knowing how to build a content marketing strategy can emerge as a strong point on anyone’s resume. We need to have a clear understanding of the end objective of the content marketing strategy and how each component will work towards achieving the goal.

How to learn content marketing?

We can start the journey to learn content marketing by opting for a content marketing certification course. There are several standalone content marketing courses available and it is also taught as part of a digital marketing course. Some trainers even bundle several individual courses like SEO courses, paid ads courses and content marketing courses to the learners.

These are the various routes with which we can get exposed to the concept of content marketing. It is better to opt for an overall digital marketing course that can help you with an overview of the various elements involved in digital marketing. For instance, a good digital marketer needs to have a clear understanding of several aspects involved in building a robust digital marketing strategy. For instance, a business requires an SEO strategy, paid ads, email marketing and other pillars in the digital marketing strategy to be successful.

As a result, opting for an overall digital marketing course will provide a strong understanding of all the aspects of digital marketing including building a content marketing strategy. This approach will help you get better at content marketing and also help in evolving your role as a professional digital marketer.

Once we have completed an overall digital marketing course from a reputed platform, a standalone content marketing course could be the next step which can teach about advanced concepts. At the same time, content marketing has several channels that can be considered. It will require some level of understanding to differentiate between each one of them and how everything will come together for business success.

The Postgraduate Program in Digital Marketing from Imarticus Learning can help in gaining an overview of the various components of digital marketing. It also covers the content marketing module in detail and will help in providing a deep learning experience in building a robust content marketing strategy.

The content marketing module is placed as early as in module 3 and runs for over 2 weeks in which conceptual and practice-based information is shared with the learners. As the course comes with a placement guarantee, we can be certain that it is the best digital marketing course with placement assurance.

As the course offers case studies from large brands, we not only get theoretical knowledge but also see the concepts learned live in action. The case studies are actively used in the content marketing module as successful campaigns from large brands help give the required direction and motivation to build a robust content marketing strategy.

What is Consumer Research, and why is it important?

Posted on by Imarticus Learning

The consumer is at the centre of any effort made by a business. The key goal usually is to win more consumers and create an army of loyal followers. To grow and scale a business successfully, it is important to have the right understanding of consumers. Spending time, effort, and resources in understanding consumers can help a business establish a robust marketing structure.

As they say, you can only improve what you understand. Consumer research can help a business provide useful insights into the behaviour and expectations of consumers. Consumer research can prove to be an important weapon in improving the quality of products or services being offered by the business.

Here is all we need to know about consumer research and why it is important for a business:

What is Consumer Research?

Consumer research is the process of identifying the motivation, preferences, expectations, attitudes, challenges and buying behaviour of the target consumer. A business needs to understand more details about the target consumer so that it can come up with relevant products and services matching the needs. Also, the business can create various segments and buyer personas that can be used to create specific campaigns.

Consumer research is important for improving the product-market fit and running successful marketing campaigns. Surveys, focus group discussions are interviews are some of the common customer research methods that are used by businesses.

Methods of Consumer Research

Consumer research in marketing can be undertaken by a variety of methods. Some of the popular methods of consumer research are as follows:

Interviews

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Under this method, companies get in touch with the customers and ask them questions about the various aspects of the brand and the product or service. Conducting face-to-face, virtual or telephonic interviews with real customers can be a time-consuming task for a business. However, the insights that can be derived from these interactions are invaluable.

 

Surveys

global chief marketing officers course

Surveys are among the most commonly used method for customer research. Surveys do not offer the same level of detailed insights as interviews but they are simple that do not need a lot of time commitment from customers. As a result, surveys are easy to undertake and can help companies that have a large consumer base.

Analytics

The use of analytics for consumer research is very different from surveys or interviews. Analytics are used to observe consumer behaviour rather than focusing on what the consumer is saying. The customer-reported behaviour can be important in identifying how they are interacting with the brand. It is also helpful in understanding the challenges that consumers are facing. Analytics is mostly used on digital properties like websites, social media, etc.

Review mining

global chief marketing officers course

Review mining is not one of the most preferred but one of the most powerful methods of consumer research. It involved analyzing reviews of the competitors to understand what consumers in a category are looking for. This method of consumer research helps provide qualitative data to improve the quality level of a product or service. It is mostly useful for businesses that offer digital products.

Importance of Consumer Research

global chief marketing officers course

Businesses are expected to have a clear understanding of the expectations and challenges of a consumer. In the modern trade ecosystem where consumers are bombarded with various choices with a shrinking attention span, a business needs to understand the mindset of the consumer. Here is why consumer research is important for a business:

Improvement in offerings

The sales numbers are mostly focused on what has already happened. On the other hand, consumer research helps a business understand how the brand and its products or services are perceived by the end customer. Accordingly, the business can improve its products or services to gain more consumers.

Improved brand positioning

global chief marketing officers course

In the age of data-driven marketing, it can get overwhelming for a business to rely on information from structured or unstructured sources. Businesses can make decisions based on information from the data collected. On the other hand, customer research helps in getting first-hand information from the end consumer. As a result, customer research can be used to develop or strengthen brand identity and positioning in the market.

Building future strategy

global chief marketing officers course

A business must spend some time understanding the consumers. It helps avoid costly mistakes that are realized much later in the absence of consumer research. A customer-centric approach can help a business come up with the right messaging and marketing strategy for business growth.

Executive Certificate Programme For Strategic Chief Marketing Officers by IIM Raipur

The Online CMO Program from IIM Raipur and Imarticus Learning can help me learn in-depth about consumer research and other related topics. The cutting-edge curriculum is among the most preferred IIM Raipur Marketing Courses and helps build the right skills for career growth. The course offers Masterclass sessions by CMOs along with expert faculty sessions from IIM Raipur. We can become the CMO of the future by opting for this Marketing course from IIM Raipur. Click here to know more.

How has social media platforms impacted from the social media marketing?

Posted on by Imarticus Learning

In the modern marketing world, platforms are constantly changing, technology is increasing, and digital trends are emerging daily. This immense transformation has made digital Marketing an essential component for any successful business to stay competitive. 

Social Media Platforms have proven valuable in this process; however, many professionals seeking a digital course may not fully understand how they’ve influenced businesses worldwide. 

In this blog post, we will dig in deep and discover the complete transformation of social media marketing, offering an eye-opening look at how these platforms have evolved. Get ready to experience revolutionary insight as we shed light on one of today’s most excellent tools used by professional marketers worldwide!

The Digital Transformation of Social Media Marketing

best digital marketing course

The digital transformation of social media marketing has certainly made an impact on our everyday lives. From businesses leveraging platforms to promote their services to regular users engaging with friends and family, it’s clear that social media has become one of the most powerful marketing tools available. 

Businesses can now target specific audiences with their messages, create highly effective ad campaigns, and get real-time customer feedback -all with a few clicks of a button! However, this digital transformation also brings about challenges for businesses. They must stay up-to-date on the latest trends, technologies, and strategies to stay competitive in today’s ever-changing digital landscape. 

To successfully navigate this new world of social media marketing, businesses will need creative thinking, an understanding of customer needs and behaviors, and the ability to adapt quickly to change. It’s an exciting time for businesses as they embrace the digital transformation of social media marketing – but it comes with its unique challenges.

How Have Social Media Platforms Changed and Evolved?

Social media platforms have revolutionized how companies and brands interact with their consumers. From simple posts to full-fledged campaigns, businesses can engage directly with customers through various social media outlets. It has become an efficient and effective tool for companies to build relationships with their target audiences and promote their products or services.

Companies can target specific demographics with tailored content and ads and track customer engagement in real-time. This allows them to be more agile in responding to market trends, making reaching potential customers more accessible. Additionally, they can better understand consumer behavior to craft custom messages that are likely to resonate with their target audience.

The ability of social media platforms to connect customers with companies has also enabled businesses to create unique experiences for their audiences. Through interactive content like polls, surveys, and quizzes, brands can gain valuable insights into customer preferences and interests, which you can use to develop new products or refine existing ones. What’s more, businesses no longer need expensive advertising budgets as social media provides an affordable platform for reaching large numbers of people quickly and easily.

The development of social media platforms has significantly impacted marketing strategies over the last few decades – one that will only continue growing in significance in the future.

 Revolutionizing the Way We Market with Social Media

By leveraging the reach of platforms such as Facebook, Instagram, Twitter, and YouTube, companies can target specific audiences in real time with highly-targeted content. This has helped businesses create more engaging campaigns that generate more leads and sales than traditional marketing efforts. 

Companies can also capitalize on brand visibility by creating a more significant presence across multiple networks. As a result of these advances in marketing techniques, social media marketing is becoming an essential part of any successful business’s overall marketing strategy.

Explore a Digital marketing certification course with Imarticus Learning

Our digital marketing online training provides guaranteed job assurance and a curriculum focusing on capstone projects, employability abilities, and chances for stable job opportunities. Besides being far more collaborative, our program helps students become market-ready by equipping them with the necessary skills to stand out from the competition.

 Course Benefits for Learners:

  • By studying the clients’ case studies, students will discover how large businesses leverage Social Media Marketing Training to remain ahead of their competition.
  • Students now have access to the most essential content marketing certification program that covers all digital marketing fundamentals.
  • Students can now experience a supervised online project that will teach them about SEO principles.

 Contact us through the chat support system, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

IIT Roorkee proves its expertise in digital marketing: Best courses 2023

Posted on by Imarticus Learning

Introduction

The digital marketing industry is predicted to grow by 17.6% between 2021 and 2026, reaching a valuation of USD 807 billion. This makes digital marketing a crucial skill. Several digital marketing courses offer placement, but IIT Roorkee’s digital marketing certification course stands out. Read on to know Several digital marketing courses offer placement, but IIT Roorkee’s digital marketing certification course stands out. Read on to know why! digital marketing.

Requirements Of Digital Marketing Courses

1. Data Analytics.

The course must train learners to use modern software.

It should elaborate on how the software works.

It helps students make sense of large data sets.

2. Create Content

The course helps students create the right content for the right audience. It also teaches them the basics of Search Engine Optimization (SEO).

3. SEM and SEO

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) knowledge are crucial for digital marketing.

These improve the content’s reach.

4. CRM

Customer relationship management helps monitor customers to maximize their experiences.

Connecting with the consumers at a personal level enhances the chances for customer loyalty.

5. Communication Skills

Communication skills help to spread impactful messages, build relationships, and establish trust.

Develop the ability to articulate different perspectives for marketers to allow concise, clear, and interesting content that audiences find entertaining.

6. Social Media Skills

Use social media to convey a relevant message to the appropriate audience.

Maintain quality, relevance, and engagement for the audience to build contents that help business growth.

7. Basic Design Skills

·         Technical design knowledge allows higher SEO ranking, engagement, and conversion rate. Knowledge of digital tools with marketing strategies is used to enhance customer outreach.

8. Allied Skills

The courses should allow learning of SEO online digital marketing courses with placement.

What sets the IIT Roorkee digital marketing certification course apart?

With the knowledge of the essentials of a digital marketing course in 2022, we will discuss how the certificate course from Imarticus Learning and IIT Roorkee proves its expertise in the domain.

Graduates earn a certificate from the reputed IIT Roorkee. This will allow learners to upgrade their profiles and land their dream jobs.

The curriculum offers vast topics and skills required critical for digital marketers. It covers various topics, including digital marketing perspective, comprehending digital consumers, and strategy and planning.

Learners will be taught modules on content, email, mobile, and social media marketing. The course also includes a curriculum of influencer, e-commerce, and affiliate marketing.

The course covers tools and technologies relevant to digital marketers. These include Google Analytics, keyword planner, search console, and tag manager. Tools like Spyflu, Canva, and word press are among the key lessons.

IIT Roorkee digital marketing certification course provides expertise in digital marketing as it has an unparallel quality of instructors. We provide live sessions by faculties from IIT. Moreover, experts from the industry with impressive backgrounds offer hands-on experience through projects to learners.

Learning SEO online digital marketing course with placement has course effectiveness. The course has produced alums working at top firms such as Ogilvy, Dentsu, and DDB Mudra Group, among others. These placements define the efficacy of this IIT Roorkee digital marketing certification course.

The course is effective in providing real-world application of the modules learnt. The industrial projects in the course are intricate with case studies. They give a sneak into the digital marketing strategies of large brands. These include companies such as Cadbury, Hindustan Unilever, and Tata Motors. The comprehensive course allows learners to understand the process of streamlining marketing although digital marketing strategies.

The learners of the course get a campus immersion benefit. They can visit the IIT Roorkee campus and interact with their peers. The course-takers can gain an enriching experience of campus life.

Course Details for the Expert Certification

This digital marketing course with Imarticus is one of a kind. The IIT Roorkee digital marketing certification course helps learners meet their training needs. Over 4.5 months, it helps students learn SEO online digital marketing with placement. The course also allows them to interact with peers at IIT Roorkee and experience campus life. The course enables candidates to have extensive career support. The training is tailored to provide placement support to each candidate to ensure that they attain their unique career goals.

Final Thoughts

If you are looking for career growth with personalized coaching, resume building, profile enhancement, and interview preparation, we at Imarticus learning offer you the same. Integrated learning enables learners in the MarTech sector to explore unlimited opportunities. We at Imarticus Learning aim to provide students with continued support as they explore their careers in the field of digital marketing.

How is IIT digital marketing course online different from the offline course

Posted on by Imarticus Learning

Businesses are constantly looking for knowledgeable individuals to assist them in navigating the rapidly changing landscape of digital marketing. IITs (Indian Institutes of Technology) have been at the forefront of offering students a high-quality education, including in digital marketing. IITs have launched their digital marketing course online in response to the rising popularity of online learning.

This has allowed students to learn from the comfort of their homes but with the same quality of education as the traditional offline course. This blog will explore the key differences between the online and offline versions of the IIT digital marketing course and help you decide which is the right fit for you.

The traditional IIT digital marketing course

The traditional IIT digital marketing course is usually taught through lectures, case studies, and group discussions. The course structure and duration typically vary depending on the institution, but most programs are around six months to a year long. 

One of the traditional course’s key benefits is face-to-face interaction with instructors and peers. This allows students to ask questions and participate in real-time discussions, which can enhance their learning experience. However, traditional courses also have some drawbacks, such as limited resources and the inability to learn at one’s own pace.

Online IIT digital marketing course

On the other hand, the online IIT digital marketing course offers a more flexible and convenient learning experience. The course structure and duration are typically similar to the traditional course, but the learning methods differ. Online courses usually include lectures, video tutorials, and virtual class participation. 

One of the key benefits of the online course is the ability to learn at one’s own pace and on your schedule. This allows students to fit their studies around other commitments, such as work or family. Additionally, online courses often have access to a larger pool of resources, such as online forums, digital marketing tools, and multimedia materials, which can enhance the student’s learning experience.

Key differences between the online and offline IIT digital marketing courses

There are several key differences between the online and offline IIT digital marketing courses. Flexibility and convenience are two of the significant advantages of online learning. Online courses allow students to learn at their own pace and on their schedule, which is particularly beneficial for those with other commitments. 

Interactive learning experiences are much more immersive in online courses, as students can participate in virtual class discussions and connect with peers worldwide. Access to a larger pool of resources is also a significant advantage of online courses, as students can tap into a wealth of digital marketing tools and technologies.

Another significant difference between the online and offline IIT digital marketing courses is the cost. Online courses are often more affordable than traditional courses, as they do not have the exact overhead costs. This makes it easier for students to access quality education and advance their careers in digital marketing. 

Additionally, online courses are often more personalized, as students can tailor their learning experience to their individual needs and interests. The online and offline IIT digital marketing courses have unique advantages and disadvantages. While the traditional course offers face-to-face interaction with instructors and peers, online courses provide greater flexibility and convenience. 

Additionally, online courses often have access to a larger pool of resources, a more personalized learning experience, and lower costs. Ultimately, choosing online and offline courses will depend on your individual needs and preferences. 

Discover IIT Roorkee digital marketing certification course with Imarticus Learning

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With Imarticus Learning, learn about the IIT Roorkee digital marketing course with placement. Businesses today rely on the latest technology and digital channels to communicate with their current and potential customers in the age of digital transformation. 

 There are numerous career options in the vast field of digital marketing! Thanks to this digital marketing online training, you will undoubtedly have access to a wide range of opportunities. 

Course Benefits For Learners:

  • Learn SEO online, comprehend the most recent trends and algorithms, and participate in digital marketing projects if you want to build a rewarding career in MarTech and digital marketing.
  • Through live online sessions and conversations, learners can receive instruction from some of India’s top educators and specialists.
  • We have created this advanced digital marketing certification course and MarTech course in collaboration with IIT Roorkee for those searching for the best online marketing course and wanting to learn industry fundamentals from a recognized university.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch with us via chat support.

10 qualities a successful chief marketing officer must possess

Posted on by Imarticus Learning

The role of a Chief Marketing Officer (CMO) is essential for running a successful business. Strategic Chief Marketing Officers are responsible for developing, implementing and overseeing the company’s marketing strategies and campaigns. Nonetheless, to be successful in this role, a CMO must own a variety of skills and qualities.

In this article, we’ll take a look at 10 essential qualities that Strategic Chief Marketing Officers must own. Whether you want to learn about essential CMO skills or a great Chief Marketing Officer Course, this article will be a great aid to you.

Who is a Chief Marketing Officer?

A Chief Marketing Officer is a senior executive responsible for creating and overseeing the marketing strategy of a company. Strategic Chief Marketing Officers are responsible for creating, managing and executing the marketing objectives of the organization. This includes:

overseeing the marketing team

creating marketing plans

developing campaigns

increasing awareness of the brand

The CMO is also responsible for understanding customer needs and developing innovative solutions to meet them. It is the Strategic Chief Marketing Officer’s job to ensure that the company’s marketing efforts are effective.  And to also ensure that they are meeting the company’s goals!

Let us now move forward to essential qualities that Strategic Chief Marketing Officers must own!

10 Essential Qualities of a Successful Chief Marketing Officer

As a Chief Marketing Officer, it is a must to have a set of qualities that make you successful in your role. Let’s look at the 10 essential qualities of a successful CMO, and how they can help you excel in your role:

Strong Leadership

A successful CMO must have excellent leadership skills and be able to motivate and inspire a team. Additionally, they must be able to make decisions quickly and be able to handle difficult situations effectively.

Strategic Thinking

Strategic Chief Marketing Officers have a strategic mindset and be able to identify opportunities for growth and sustainability. Furthermore, CMOs must be able to plan ahead and understand the long-term implications of their decisions.

Analytical Skills

A successful CMO must have excellent analytical skills. They are able to make sense of complex data to develop marketing strategies. They must also be able to interpret and analyze customer research and use it to inform marketing decisions.

Creative Thinking

A successful CMO must be able to think outside the box and come up with innovative ideas and solutions. Besides, they must be able to come up with creative campaigns that will capture the attention of the target market.

Communication Skills

Strategic Chief Marketing Officers have outstanding communication skills. They must be able to articulate their thoughts and ideas clearly and be able to effectively communicate with all stakeholders.

Problem-Solving Skills

A successful CMO must be able to identify and solve problems quickly and effectively. They must be able to think on their feet and come up with solutions to complex marketing problems.

Business Acumen

Strategic Chief Marketing Officers have a solid understanding of business principles. They are able to make decisions that will benefit the company’s bottom line. Likewise, a CMO must be able to understand the overall financial health of the company and make sound decisions based on that knowledge.

Passion for Marketing

A successful CMO must have a passion for marketing and be able to stay up-to-date on the latest trends and technologies. They must be able to keep up with the ever-changing marketing landscape and adapt to new strategies.

Interpersonal Skills

A successful CMO must have excellent interpersonal skills and be able to effectively manage relationships with customers, vendors, and other stakeholders. Besides, they must be able to build trust and rapport with all parties.

Attention to Detail

A successful CMO must be detail-oriented and be able to pay attention to the small details that can make or break a campaign. Moreover, they must be able to ensure that all campaigns are executed flawlessly.

Conclusion

The qualities of Strategic Chief Marketing Officers are vast, but the ten discussed in this article are some of the most important. These qualities will surely help Strategic Chief Marketing Officers lead their organisation to success and long-term growth. In order to be successful, CMOs must also stay up-to-date on the latest marketing trends. Moreover, they must also know about the latest technologies so that they can use them to their advantage.

If you’re looking to hone the skills necessary to become a successful Chief Marketing Officer, then a great Chief Marketing Officer Course is a must. Our Postgraduate Certificate Programme for CMO created with IIM Raipur is the perfect platform for you. Join us in this journey to unlock the top 10 qualities a successful CMO must have and get your career to the next level.

On the road to becoming a CMO? An online training program might help

Posted on by Imarticus Learning

Who is a CMO?

A CMO is a top executive who is in charge of a company’s marketing efforts. They do a lot of different things, depending on what their company needs. Some of the main things a CMO might do include:

·         Making plans for marketing

·         Figuring out how well-known and respected the company’s brand is

·         Making sure marketing efforts are as effective as possible

If you are passionate about marketing, keep reading to discover the scope of CMO responsibilities and the skill needed.

What Does It Take to Become a CMO?

Being a CMO is not just about being a good marketer, it’s also about being a good business strategist. This means they need to be able to plan and execute strategies that consider all these different parts of the business.

To be a successful CMO, leaders need to have a combination of technical expertise and soft skills. This involves a strong understanding of:

·         Marketing

A CMO needs to know a lot about marketing, both online and offline. This includes things like social media campaigns and marketing events. It’s the CMO’s job to come up with creative marketing campaigns and ideas that help their company stand out from the competition.

·         Business and corporate strategy

Sales and company expansion are directly proportional to marketing. As a result, CMOs must comprehend how their actions fit into and support greater company and corporate plans. Sales and company expansion are directly proportional to marketing. As a result, CMOs must comprehend how their actions fit into and support greater company and corporate plans. They must use insights and data to come up with strategies that focus on the most important performance indicators for the business.

·         Data analytics for marketing

These days, a lot of marketing is data-driven, and metrics determine exactly how a campaign is doing. The ability to understand concepts like A/B testing and one-variable statistics is crucial to make the best use of data analytics. A successful CMO must also have a firm understanding of technology and how it influences marketing initiatives.

·         Communication

Excellent communication skills help to interact effectively with potential clients through marketing, advertising, and other channels like digital media. Business communication can be improved by understanding emotional intelligence, storytelling, and empathy. Clear speech and active listening are essential to guide team members and execute the plans.

·         Leadership

CMOs provide their team and the company the structure and inspiration they require to stay on mission. Coordination between employees, managers, and teams is crucial for the CMO’s success. Customer loyalty and sales are closely tied to cross-departmental efforts to understand and balance consumer and business needs.

In essence, CMOs must be strong communicators, customer evangelists, growth strategists, innovation gurus, and capability builders. In today’s digital world, CMOs have to work hard to make sure their marketing strategies are effective. A strategist marketing leadership program can teach senior leaders how to understand the market, manage finances, and take advantage of marketing opportunities.

The Course You Are Looking For

A personal learning path is important to grow not only as human beings but also in our career field. The Postgraduate Certificate Programme for CMO offered by Imarticus Learning is a specialised marketing program. It is designed in association with IIM Raipur for professionals with over five years of experience. This 10-month online program offers a comprehensive understanding of marketing. The highlights of the IIM Raipur Online CMO Program are:

·         Learn from leading academicians from IIM Raipur through live online lectures.

·         Work with industry experts and peers to understand different perspectives and how to create solutions for business problems.

·         Attend Masterclass sessions conducted by high-profile revolutionary marketing leaders.

·         Engage with CXOs from different organisations and enhance professional profile.

·         Explore the opportunity to visit the IIM Raipur campus and learn from people there.

This strategic marketing leadership program will help professionals become better leaders and understand marketing concepts better.

Why Go for Imarticus Learning?

IIM Raipur Online CMO Program is the best way to upskill and achieve your bold ambition. Imarticus Learning is a tech-driven professional education Institute that has immense expertise in empowering careers across core industries such as Banking & Finance, Data Science & Analytics, New Age Technology and Digital Marketing. The institute completed 10 years in the industry in August 2022. Contact our representative today to know more about all of our leadership programs.

How to prepare yourself to scale yourself through the IIT digital marketing course

Posted on by Imarticus Learning

Digital marketing has developed over time in tandem with the market’s dynamic shifts. No matter if it is online or offline, taking an SEO course is very advantageous to one’s career and can lead to job possibilities at prestigious firms like Facebook, LinkedIn, and Instagram. 

But first, it’s critical to comprehend what online training in digital marketing is and how it might help you in the long run. In this article, we are going to elucidate different ways you can benefit from taking up a digital marketing course and ways an IIT digital marketing course can help you upscale. 

What is Digital Marketing? 

Before we jump into the career prospects of a digital marketing course, we must understand what digital marketing entails. Digital marketing is a wide spectrum that consists of several branches. To put it into simple words, digital marketing is the marketing of products that takes place online. Any marketing that takes place via electronic gadgets or can be used by market specialists to convey a promotional message impacting the customer journey is digital marketing. 

Digital marketing allows you to leverage different digital platforms like SEO engines, email marketing and social media to get customers interested in products or services. Digital marketing helps you build a brand image online and provide the ultimate customer experience and bring in more customers. 

Who Is a Digital Marketer? 

A digital marketer is a marketing professional dealing with boosting brand awareness. They are also concerned with leading the generations across several digital channels leveraged by their respective company. The digital channels generally include the official company website, blogs, social media and display advertising. 

Digital marketers host diverse activities as a part of a company’s digital “well-being.” Their duties are both divided into primary and secondary functions. The primary roles include content marketing, social media marketing, measuring KPIs, email marketing and boosting search engine rankings. The secondary role is to collaborate with like-minded influencers and initiate optimal affiliate marketing methods by performing market campaigns. 

Prerequisites To Start a Career in Digital Marketing

best digital marketing courses in India

Digital marketing has been taking over the world by storm. If an aspirant is looking to start a career in digital marketing, then they need to be prepared with certain qualifications as well as skills to upscale themselves in the market. Let’s get to know about them in detail:

Primary Skills 

If you are a candidate who is interested in taking up a digital marketing online training course, you need to upgrade your primary skills. These skills are taught free of cost on certain websites. What are they? Let’s read. 

  • Being Tech Savvy: It is important to be well-versed with different tools used in digital marketing like advertisements, content marketing and social media marketing if you want to take up a course on digital marketing. You should also be well versed with the popular tools of digital marketing that enable them to understand web analytics and data visualization.
  • Knowing Search Engine Marketing and Optimisation: To become a proficient digital marketer, you need to be familiar with the concepts of Search Engine Optimisation. SEO would help you increase website visibility in Google or Yahoo or any preferred search engines. An idea of Search Engine Marketing or SEM is also required if you want to pursue a course on digital marketing.
  • Being proficient in social media marketing: According to Hootsuite, around 4.6 billion people interact on social media. The number will grow exponentially in 2023. Aspirants need to have a concrete understanding to navigate through different social media platforms and know the appropriate methods for content posting. Social marketing is a pivotal aspect categorized into advertising which is important to know if you want to pursue a digital marketing course. 

Secondary Skills 

Other than the skills mentioned above, you can even gain more ideas about digital marketing if you incorporate the below skills to upscale your career. They are: 

  • Designing, writing, and editing skills: Designing, writing and editing skills act as a plus point for someone who wants to take up digital marketing. This means that the aspirant had to possess analytical research skills to find out user experiences while working with their concerned brand.
  • Influencer Marketing: Collaborating with different types of social media influencers is another crucial job role among digital marketers. Influencers tend to make a big difference for the brand. Knowing the basics of influencer marketing as a candidate will make a company more interested to hire you.
  • Having multi-tasking and problem-solving skills: The job requires the candidates to be an expert in multi-tasking. Whether it is to run social media analytics, schedule social media posts or work on internal team problem-solving, the company would be interested to hire the candidate if they possess these skills.
  • Being Creative: Being creative is a pivotal component for a person aspiring to be a  digital marketer. The candidate has to showcase proper creative skills to the company to uplift the brand image. If you are willing to take up a digital marketing course, your creativity would take you a long way. 

Conclusion 

The digital marketing online training courses provide you with a plethora of opportunities to excel in your career. Even if you are working professionally, a digital marketing course would act as a boon in your life. If you want to pursue the finest digital marketing course, check out Imarticus Learning’s Advanced Certification in Digital Marketing and MarTech By IIT Roorkee. This IIT Digital marketing course will give your career a new height and give you a feasible career prospect.