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BIMTECH – A pathway to building a leading fintech professional

Posted on by Imarticus Learning

Fintech is a rapidly expanding industry that benefits consumers and corporations. Fintech offers many uses, from cryptocurrencies and investment apps to mobile banking and insurance. If you want to become a fintech and data science professional, then BIMTECH offers one of the best courses. Before we talk about the course, let’s understand what fintech is.

What is fintech? 

A word used to characterise a type of technology that aspires to create better delivery of financial services is “fintech.” Notably, fintech mainly helps organisations, business owners, and individuals better manage the various financial operations, methods, and lives by using specialised software and programs that are being employed in computers and, increasingly, smartphones. The words “fintech” and “financial technology” are almost identical.

When it initially came to light in the 21st century, the term “fintech” was used to describe the technology used in the back-end systems of many known financial organisations. Since then, there has been a significant shift toward services focusing on the user’s needs and a definition that reflects the same.

Nowadays, the word “fintech” is used to describe many professions and businesses, including retail banking, investment management, education, and nonprofit fundraising, to name a few.

Making and using cryptocurrencies such as Bitcoin has been a significant contribution of fintech. With the multi-trillion dollar market capitalisation, the international traditional banking sector continues to be where big money is, although the fintech market may get the majority of headlines.

Career scope in fintech 

If you want to pursue a career in fintech, then you have several career opportunities. Here are some of them for you to explore: 

Data science and analysis

We produce more data than before every year, breaking previous records. The worldwide banking system processes trillions of online transactions yearly, including purchases, bookings, subscriptions, payments, transfers, trades, and more. If this data mountain can be correctly analysed and converted into useful information, then it will be worth its weight in gold. Data science can help with this. There needs to be more seasoned experts in the field due to the quick speed of progress in data science and analysis. Thus, everyone from tech behemoths to banks and startups offers lucrative packages to data scientists.

Artificial intelligence and machine learning

For banks or any sector, AI may be both a force multiplier and a rival. What we currently have is only rule-based algorithms rather than actual AI. Companies are working on machine learning that would enable AI to discover those rules on its own, which may seriously blur the distinction between something that is merely a rule-based algorithm and something very similar to how we think.

Cybersecurity

According to numerous company heads, cybersecurity is one of the biggest concerns to businesses. The most significant blow comes from the reputational harm that a cybersecurity breach can result in, in addition to losing priceless data. There are many IT firms worldwide, and security is one of their main concerns. Cybersecurity experts help create a secure system to protect the data of these firms. We are relying on digital connectivity more than ever. The number of connected devices has surpassed 20 billion, making cybersecurity more crucial than ever.

App development

People spend hours online every day, often on mobile devices. Businesses are spending billions on creating mobile apps and distributing them to consumers. Every year, millions of mobile apps are downloaded on both iOS and Android, making it the biggest market. The hundreds of billions of dollars spent on these apps for shopping, banking, entertainment, services, etc., are more important than merely the number of downloads. Banks and fintech companies are scrambling to develop robust and beautiful apps to attract and keep clients.

Bitcoin and other cryptocurrencies

The core foundation of blockchain is what makes cryptocurrencies possible. Consider blockchain as a fundamental technology, similar to the internet, with cryptocurrency being merely one of the many uses. Although the future of cryptocurrencies is still up in the air, blockchain will undoubtedly be employed in various applications.

Why choose BIMTECH for starting a career in fintech? 

BIMTECH – Birla Institute of Management Technology offers one of the best fintech courses to help you learn everything you need to know to get market ready. If you are looking for a postgraduate diploma after graduation, which will help you create a career in fintech, then this course is the one for you. The course, taught by leading professors, has been designed to help you master data science and AI in addition to fintech to give you an edge over other competitors. 

Conclusion 

No matter who your employer is, today, even executives with an MBA degree are searching for fintech specialists for their company. The Imarticus PG diploma in management course offered in collaboration with BIMTECH is a unique course designed by top industry experts with excellent placement opportunities. 

Next-Level Social Media Marketing is Here

Posted on by Imarticus Learning

The traditional marketing method for corporations was to advertise through print, television, and radio. However, the rise of the internet altered the way companies reach consumers. It was at this point that social media marketing (SMM) was introduced. With the use of social media on the rise, marketers are developing strategies to capitalise on the opportunities presented by engagement with this key audience.

What is Social Media Marketing?

The use of the internet and other forms of digital communication is a key component of social media marketing, which aims to connect brands with potential customers. Its purpose-built data analytics makes social media marketing (SMM) even easier to use for tracking the company’s progress, allowing marketers to uncover even more customer engagement opportunities.

A major factor contributing to the growth of digital marketing is its accessibility. Globally, 5 billion people had access to the internet in April 2022. The rise of platforms like Facebook, Twitter, and Instagram revolutionised not only our connection with one another but also the way businesses communicate with consumers.

Advantages and disadvantages of SMM

Any business will benefit from customised social media marketing (SMM) campaigns that reach a wide range of target audiences immediately.

A social media marketing campaign can leave a company vulnerable, just like any other social media content. For Instance, there must be immediate action taken in the right way if a viral video claims a product is causing illness or injury – regardless of whether the claim is true or false. False viral content can deter consumers from purchasing even if the company sets the record straight.

A career in Social Media Marketing 

Anybody who is willing to stay on their toes and has a hunger for growth can make a great career out of social media marketing. Job opportunities in social media marketing are plentiful. An advantage of this field is that professionals from all backgrounds are accepted here.

You can take a short Social Media Marketing Course that will help you land a good job. You must understand the technicalities and the strategies of this field, just like any other business. If you are interested in learning SMM, check out the IIT Roorkee Digital Marketing Training program.

Tips to succeed in Social Media Marketing 

  • Currently, social media marketing is one of the fastest growing and most competitive industries in the country. To succeed, a social media marketer must be passionate and determined.
  • Obtaining a formal qualification will build the foundation of a successful career in social media marketing. You can also opt for a social media marketing course. Furthermore, a social media marketing conference, seminar, or lecture can be a wonderful learning opportunity.
  • Check out the top digital marketing sites and social media influencers regularly. Keeping in mind that major players such as Google, Facebook and Twitter constantly refine their algorithms and advertising platforms. Thorough vigilantism on your part will help you to learn digital marketing.
  • SEO, PPC, and SEM are some of the digital terms a social media marketer should learn to analyse different digital media campaigns and determine which strategies worked and which failed.
  • Online presence is crucial to social media marketing success. When you are trying to convince your client that you are the best candidate to build their social media presence, you must demonstrate that you have already established a brand for yourself.
  • In reality, social media marketing is primarily a data-driven and technical field. It would be beneficial if you had some basic knowledge of HTML and graphic design to learn digital marketing. Universities and other institutions offer a wide range of short courses like the IIT Roorkee Digital Marketing Training Program.

Career opportunities in SMM

  • Social Media Manager

Client service and team management are just a few of the responsibilities of a social media manager. Having great communication skills is one of the essential qualities of being a social media manager. 

  • Social media executive

A social media executive is responsible for all execution and initiating of the process. The position requires him to prepare reports, coordinate with internal teams, create, publish, and monitor content, as well as strategize.

  • Social media analysts

Social media analysts serve as marketing analysts for companies. Their job is to analyse and predict future trends in social media.

  • Social media specialists

Social media specialists are solely focused and specialise in social media. There is a great deal of specificity in the job role

  • Copywriting

In social media marketing, copywriters create content. It must be both creative and impactful.

Conclusion 

A social media marketing campaign is an effort to build brand awareness, increase sales, and drive visitors to a website using social media platforms. Regardless of whether it is via computer or mobile devices, social media consumption has grown around the world. There is now an enormous scope and demand for careers in Social Media Marketing in India due to the rapid growth rate and development in consumer consumption.

5 Examples where Tableau can Simplify Your Analysis

Posted on by Imarticus Learning

A tableau is a powerful tool for analyzing data but doesn’t replace statistical software. Tableau can simplify your analysis process by allowing you to visualize the results of your analysis in a way that’s easy for others—and yourself—to understand.

In this post, we’ll look at five examples where Tableau simplifies your analysis:

Finding the right data can be complex.

corporate leadership

Data quality is a huge issue in data analysis. With the right data, it can be easy to make extraordinary discoveries and gain insights through your analysis. However, if you’re trying to find the right data out of thin air or if there is no way for you to get hold of specific information (like records that are only available electronically), finding good results will become an uphill battle. Tableau can help with both these problems by allowing users access to different sources of information so they can find exactly what they need when they need it most!

Self-service analytics

Self-service analytics means allowing non-technical users to work with data. A tableau is a great tool for this analysis because it’s easy to use and learn, so you don’t need extensive technical knowledge or training.

Tableau has many benefits when it comes to self-service analytics. The software can be used on mobile devices, making it easier for your organization or business unit to analyze its data on the go—and without needing any special hardware or software.

Location-based analysis

A location-based analysis is a powerful way to analyze data by location. For example, you can use Tableau to find patterns in your sales data by state or zip code. You can also visualize this information and see what’s happening at a particular store or location based on where people buy products.

Visualizing and presenting data

A tableau is a tool for making data-driven decisions. It’s also a tool for visualizing data, presenting it in charts and graphs that make sense to people who aren’t experts on analytics or statistics. And finally, it’s a tool for communicating your analysis—to other people who may be working on similar projects but with different goals than yours.

Combine multiple sources of information 

You can use Tableau to combine data from multiple sources in one place. This powerful capability can simplify your analysis, particularly when combined with advanced mapping functionality. 

Tableau can be used as a standalone tool or integrated into other analytics software like Excel or SAS. Learn Tableau online with other data sources such as Microsoft Access or SQL Server databases. 

Discover a career in data analytics with Imarticus Learning

With this data science course, you can become a data analyst and receive a job offer. Create complex models using data science that produce vital business forecasts and insights by putting your new knowledge to practical use.

Course Benefits for Students:

  • The most widely used data science methodologies and tools, as well as data analytics and the fundamentals of machine learning, will be familiar to students.
  • To receive a data analytics certification course, students must complete 25 real-world projects and case studies directed by business partners.
  • Using a data analytics tool to display data is one of the most in-demand skills in the market. Therefore, recent graduates and those starting their careers might want to think about enrolling.

 Contact us through the chat support system, or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Rebuilding Workforce With Customised Corporate Training: An In-Depth Guide

Posted on by Imarticus Learning

The Post-Pandemic Staffing Revolution

Staffing solutions are going through two transformations at the same time.

  1. The COVID-19 pandemic led to the rapid adoption of automation in firms. This includes workplace culture and communication techniques. It also includes engagement and problem-solving methods. Hence, businesses should rethink the part employees play in the firm.
  2. Mass layoffs happened recently. This took place at some of the world’s largest technology and e-commerce companies. These include Meta, Twitter, Alphabet and Amazon. This has put focus on the importance of upskilling the workforce.

Companies need to rebuild their workforce to improve flexibility and efficiency. They should think about investing in corporate training solutions. They also need to make changes to their staffing solution budgets. The value of the global corporate training solutions industry was USD 3,32,931.1 million in 2019. Expect it to grow at a CAGR of 8% from 2021 to 2030. Expect it to reach USD 4,87,305.7 million.

What are Corporate Training Solutions?

Corporate training solutions are workplace learning initiatives. Customised solutions meet the needs of a firm. They assist staff in acquiring abilities to support the objectives of the business. The training helps in the development of skill sets. These include communication, negotiation and technical knowledge.

Importance of Customised Corporate Solutions

The World Economic Forum estimates that 40% of essential skills will change. This will happen in the next five years. This is about employees who will stay in their current positions. The report estimates that 50% of all workers would need re-training. In-demand skills will change over the next five years. Thus, skill gaps will continue to be wide. Employers predict that active education and stress tolerance will become more important. This will take place after 2025. Critical thinking and problem-solving will remain in demand.

Businesses need to explore customised solutions. They need to develop a responsive workforce. They can install short-term Learning and Development (L&D) programs. These include small modules and pre-recorded sessions. Employees can gain information by replacing offline courses with e-classrooms. Segment virtual live learning into smaller programs.

Corporate training solutions achieve the following objectives:

  • Help to review human resource policies.
  • Help employees gain a better understanding of their roles.
  • Assist executives in improving talent management.
  • Encourage participation in leadership development programs.
  • Contribute to unity in the firm.

Role of Imarticus Learning in Designing Staffing Solutions

A customised corporate solution by Imarticus Learning involves the following steps:

  • Identify the objectives
  • Design a comprehensive learning framework
  • Execute the training solution
  • Offer support for a seamless experience
  • Measure the effectiveness of the training
  • Take feedback for future improvements

Imarticus Learning offers end-to-end staffing solutions in many areas. These include e-learning, induction, upskilling, quick hiring and management development programs. It specialises in various domains. These include banking and financial services, analytics, technology and life skills.

Why Choose Imarticus Learning?

Imarticus Learning is well-known for its innovative approach. It bridges the gap between academia and organisations. Its mission is to enhance human skill capital to meet current and future job demands. There are over 500 trainers. These consist of industry experts. Imarticus provides 4000+ corporate training days and 2800+ e-learning hours. Thus, it helps rebuild the workforce through pioneering corporate training solutions. The company has a presence in India, the UK, UAE, Qatar, Oman, Bahrain, Saudi Arabia, Egypt and Singapore.

The industry is becoming competitive. Thus, it is important to cultivate a learning culture. Companies should encourage employee development. This provides a better chance of retaining employees. It prepares their workforce for business growth.

How do full-stack developers navigate work-life balance

Posted on by Imarticus Learning

A full-stack developer is responsible for working on both front-end and back-end development processes. They are the ones who design, develop and maintain fully functioning platforms with databases. Their job has maximum flexibility. They have great knowledge about different parts of the software development process and so they can work in any area they wish for.

This allows them to control their work-life balance and further continue work where their interests align. They have broad skills in coding and programming technologies. You can pursue a full-stack developer online course in order to understand the skills you require to become one. 

Full-stack development is a great field for people who want to enter the web and software development industry. You can enjoy positive growth and multiple career options.

Best Ways to Achieve Work-Life Balance as a Full-Stack Developer

Here are some of the strategies that a full-stack developer must follow to achieve work-life balance:

  • Set boundaries for yourself

To maintain a work-life balance it is essential to set boundaries for oneself. As a full-stack developer, you should customise your work schedule as it will reduce the level of stress and anxiety. This will also improve productivity and efficiency among people. 

  • Delegate tasks where possible 

When you feel that you are overloaded with work, try to distribute some of the tasks to other teammates. This will help you to reduce your work pressure and at the same time, you can focus on the tasks which are more important to you.

  • Take care of your health

A full-stack developer tends to work late hours and does not get adequate sleep. This can affect an individual’s both physical and mental health. Therefore, you must ensure to eat only healthy food and should exercise on a daily basis to stay fit. 

  • Use project management tools 

Tools like project management will help you to keep track of your work which are yet to complete. This tool will also guide you through the time it will require to complete a project. Hence, the tool helps you to plan your time more efficiently so that you can manage your work-life balance.

Top 5 Responsibilities of a Full-Stack Developer 

Full-stack developers are versatile in software development and technologies. They have numerous duties and responsibilities. Some of them are listed below:

  • Managing Databases

Database management is one of the most important skills of a full-stack developer. They have knowledge of database software like Oracle, MySQL and NoSQL which is one of their core skills. Their duty is to maintain the website’s functionality which requires them to store and organise the information. 

  • Debugging Websites 

A full-stack developer has the crucial responsibility of maintaining a website that is error-free. They are the ones who have the duty of finding and fixing any errors that may arise. They ensure that the visitors have worthwhile experiences. 

  • Designing Websites 

One of the duties of a full-stack developer is to create websites that are both interesting and engaging to visitors. They are responsible for designing the layout of a website that further includes a selection of fonts and colours in order to make them look creative and beautiful. 

  • Coding Websites   

As a full-stack developer, you are responsible for creating code that makes websites function. This includes writing codes in HTML and other languages such as JavaScript, PHP, CSS and Python. 

 Conclusion

We see that full-stack developers not only enjoy high job satisfaction but also various opportunities to grow and succeed in the industry. But at the same time, they have plenty of responsibilities and work pressure. This industry is ever-changing and keeping up with the latest trends results in working long hours.  As a full stack developer, it is essential to have a balanced work-life which will prevent them from stress and anxiety.

So if you are interested in becoming a full-stack developer, you should keep these tips in mind to maintain a healthy work life.  

Here’s a suggested full-stack development course that will help you to enhance your skills and abilities. The course provides live online interaction sessions, projects will be assigned to the candidates which will help them to make a resume stand out in front of employers. Moreover, the course guarantees job assurance for its candidates and prepares them for a future career.

The course will provide practical experience in Java, Node, DBMS, HTML, CSS, Data Structure and more. It will prepare you for a successful career by providing you with technical knowledge of front-end and back-end programming. You can also choose a Java full-stack development course where you will learn to use java to develop the technology stack. On completing a six months full-stack development course successfully with Imarticus, you’ll achieve a full-stack developer certification.

Introduction To Valuation and Equity Research For Beginners

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Valuation and equity research are two important areas of finance that are often intertwined. If you are interested in the financial markets, you could have a rewarding career in either of these areas. This article gives you a brief overview of valuation and equity research and talks about working in these fields. We’ll also talk about some of the problems that beginners might encounter and give suggestions on how to deal with these problems and do well in this exciting field.

What is Valuation and Equity Research?

Valuation is figuring out how much a company is worth on its own. As part of the valuation process, the financial performance and cash flow position is looked at.

The goal of valuation is to determine how much a company is worth based on how much cash flow it will generate in the future and how risky those cash flows are.

On the other hand, equity research involves looking into and analysing public companies so that clients can get advice on where to invest. Equity research involves looking at a company’s financial performance and prospects, as well as its management, position in the market, and industry trends. Equity research analysts use this information to say whether the company’s stock should be bought, held, or sold.

What is a Career in Valuation and Equity Research looks like?

The job of people in this field is to give investors and financial institutions useful information and recommendations.

Financial analysts, investment bankers, and research analysts are some of the most common job titles in this field. Most people who work in valuation and equity research do so for a financial institution, like an investment bank or an asset management firm. Goldman Sachs, JP Morgan, ICICI Prudential Asset Management, and Fidelity Investments are just some companies that offer jobs in Valuation and Equity Research.

In this job, it will be up to you to do thorough research on companies and their financial statements and use what you find to give clients valuable insights and suggestions.

What are the challenges faced by a beginner?

The steep learning curve is one of the most difficult things for people who are just starting in the field of valuation and equity research. For this highly specialised job, you need to know a lot about the financial statement and be able to look at complicated financial data. Also, the fast pace of the financial industry can be hard for people just getting started. So, people just starting may need to put in a lot of time and effort to learn the skills they need and gain experience.

The fact that the job market is so competitive is another problem. In this field, there are a lot of well-qualified people looking for jobs, so it can take time to stand out and get hired. So, people just starting may have to work hard to stand out in the job market.

Things to do to succeed in Valuation and Equity Research

If you are considering pursuing a career in valuation and equity research, there are several things you can do to set yourself up for success.

First, building a solid foundation in finance and accounting is essential. This will help you understand the financial statements and key metrics used in valuation and equity research. You can do this by taking courses in accounting and finance or gaining practical experience through internships or entry-level jobs in the finance industry.

Next, it’s a good idea to develop your analytical skills. This involves critically evaluating a company’s financials and market trends and using this information to make informed recommendations. You can develop these skills by practising with real-life case studies, attending workshops and seminars, and networking with experienced professionals.

Another critical aspect of valuation and equity research success is staying up to date with the latest industry trends and developments. This means staying abreast of new regulations, technologies, and market trends and incorporating this information into your analysis and recommendations. You can do this by subscribing to industry publications, attending conferences and seminars, and participating in online forums and discussion groups.

One of the best options for gaining the skills and knowledge you need to succeed in Valuation and Equity Research is to take a course like the Advanced Management Program in Financial Services and Capital Markets offered by Imarticus and IIM Lucknow. This program is designed for professionals who want to advance their careers in financial services and capital markets.

The Advanced Management Program in Financial Services and Capital Markets covers various topics, including financial analysis, valuation, equity research, and investment banking. It also includes practical training and hands-on experience, so you can apply what you learn in real-world scenarios.

This program is ideal for professionals who want to build a strong foundation in finance and research, develop their research and analysis skills, and stay current on market trends and developments. It’s also a great way to gain the knowledge and experience you need to succeed in Valuation and Equity Research.

Conclusion

To do well in Valuation and Equity Research, you must know about accounting, economics, and market trends. You must also be able to do thorough research and analysis and keep up with changes in the industry. The program offered by Imarticus and IIM Lucknow can help people learn faster and improve their chances of being hired.

Valuation and equity research are two important areas of finance that are often intertwined. If you are interested in the financial markets, you could have a rewarding career in either of these areas. This article gives you a brief overview of valuation and equity research and talks about working in these fields. We’ll also talk about some of the problems that beginners might encounter and give suggestions on how to deal with these problems and do well in this exciting field.

Done with your graduation? Opt for a banking diploma course

Posted on by Imarticus Learning

Graduation can be a very exciting time for any fresher looking to enter the world of work. It can also be extremely overwhelming if you are unsure of what your next career move is. In the internet economy, there is no dearth of career options available to young people. But one of the most lucrative ones is a career in banking. Banking is considered to be a traditional career with its roots going back several centuries. Yet, it is also a very dynamic and fast-evolving field.

Several factors are nudging the banking sector to become innovative. These include advances in technology, consumer access to the internet, and a thrust on financial inclusion. These shifts demand that freshers develop some understanding of the sector and build specialist skills that give them a competitive edge in the recruitment process. I recommend pursuing a well-rounded four-month banking diploma course after graduation, which can prepare you for a career in this dynamic field.

A dynamic sector 

The banking sector is continuously innovating based on consumer needs. For those looking to build a dynamic carrier in the sector, there are several opportunities available in three core areas. These include:

Retail banking or personal banking, offers products and services to individual consumers. Retail banks are a one-stop shop where consumers have all their financial service needs met, ranging from loans and credit cards to investments.

Non-banking financial services (NBFCs), offer the full spectrum of banking services but do not own a banking license. Hence, they are not considered to be banks. Yet, NBFCs play an important role in the economy. They can deliver swift services to several underserved categories of customers at scale.

Fintech is an emerging sector, which leverages technology to offer a wide range of services through innovative business models. These range from any enabling digital payments to peer-to-peer lending platforms.

Careers in banking

A core advantage of joining the banking sector is that it can never become redundant. Consumers will always require banking services to fulfil a wide range of financial needs.

By pursuing a career In retail banking, NBFCs, or fintech, you are building a strong foundation for the future. With the right training, you can join the sector in a wide range of roles across banks, NBFCs, and fintech.

These include:  

Business Management Associate

Banking Operations Manager

Value Banker

Regulatory Monitoring Associate

Client Servicing Manager

Relationship Manager

Relationship Officer

Bank Officer

Scope in retail banking 

Today more individual consumers are entering the banking ecosystem. Hence, there is a vast potential to grow a career in retail banking. Within retail banks, one can work across a wide range of set-ups. You can work in commercial banks, which include private, public sector, foreign and regional rural banks. You can work in a small finance bank, payments banks as well as cooperative banks including state co-op and rural crops. Another interesting development is that banks are partnering with NBFCs and fintech. Hence, there is ample scope to get a holistic experience.

Snapshot of core skills 

A contemporary banking diploma course after graduation provides exposure to several skills, knowledge, live projects, and training modules. Here’s a snapshot of what to look out for in the curriculum:

Introduction to retail banking which covers the fundamentals

Exposure to products for NRIs and resident Indians

Upcoming banking trends

In-depth understanding of payment services

Review of the complete financial ecosystem

Exposure to various investment products

Introduction to tax planning

Introduction to personal financial planning

Soft skills such as making presentations, business writing, and sales and negotiation

A capstone project that helps you build skills through life training

Assignments, tests, and quizzes that test your knowledge in real-time

Industry presentations to an expert panel

One-on-one mentorship by industry experts

Career services such as interview training, resume services, and placement support

An industry-recognized certification 

Traditionally, banking is a field that is always associated with regulations and credentials. Hence, it is equally important to pursue banking and financial courses, which are certified by a globally recognised industry body. For instance, building expertise in mutual funds gives you an edge in investments. Getting certified in Mutual Funds by the National Institute of Securities Markets (NISM) will catch the eye of recruiters on your resume.

In Conclusion 

The banking field offers a wide canvas for ambitious professionals looking for career growth, recognition, and stable growth in compensation. One also gets to work at the cusp of technology. You will also be part of continuous shifts which are revolutionising financial services in consumer lives.

To know about Imarticus’ Postgraduate Program in Banking And Finance, contact us through chat support, or drive to our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Skills Needed To Become A Digital Marketer

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Digital marketing is a vast field that requires a diverse skill set. A career in digital marketing allows you to perform varied job roles and develop a wide range of specialities. A digital marketer is responsible for creating marketing strategies and campaigns to generate leads, raise brand awareness and drive conversions. From mastering SEO and content marketing to developing the best data analytics skills, there are a lot of skills that digital marketers navigate through to find their niche.

Skills required to become a digital marketer

The digital marketing landscape is dynamic as new skills and tools keep evolving as technology advances. However, one must learn certain basic skills to build a successful career in digital marketing. People interested in this field can pursue a digital marketing certification course to build a strong foundation.

Here is a list of essential skills that one needs as a digital marketer:

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

If your content is not getting noticed by the target audience, it is of no use. SEO and SEM can help you here.

Digital marketers should have a solid understanding of how SEO works to drive quality traffic to their websites. Both SEO and SEM are used to develop an effective digital marketing campaign. Thus, being an expert in SEO can help you succeed as a digital marketer.

Video Marketing

Nowadays, videos are the most effective means to reach the target audience. People love to watch videos, and research suggests that video marketing leads to increased engagement, higher search rankings and drive conversions. Therefore, video skills are a valuable asset for a digital marketer. With proper training and practice, one can ace video marketing.

Content creation

Content is the backbone of any digital marketing strategy. The quality of the content you produce determines how effective your marketing strategy will be. Thus, learning to create relevant, high-quality, SEO-friendly content is a necessary skill for a digital marketer.

Content creation is a big part of digital marketing, and it can take many forms, such as emails, social media posts, e-books, web content, blogs and many more. Only with practice and experience can one become an expert in content marketing.

Marketing Analytics

This is the technical part of digital marketing. While you are not expected to understand data analytics as a data scientist does, you should be able to use Google analytics and other analytics tools. With the help of data analytics, you can derive customer data and insights that are difficult to observe manually.

In this digital world, no business can think of competing without understanding consumer behaviour. This can be achieved by learning data analytics techniques and making data-driven decisions.

Email marketing

Email marketing is one of the most common forms of digital marketing. Sending personalized emails to target customers can be effective and increase customer engagement and conversions. Almost every business runs email marketing campaigns, making it an important skill.

Social media marketing

Social media marketing has been rising in popularity for the past few years. It is the most effective means of reaching the target audience in the quickest way possible. As a digital marketer, you should have a good understanding of the social media platforms used by most of your target audience. Social media marketing has different aspects, such as live streaming, social listening, hashtagging and so on.

Customer relationship management (CRM)

CRM is an essential component of digital marketing. It helps monitor and improve customer experience, building customer loyalty and brand reputation. A digital marketer must have CRM skills to offer the best customer service.

Basic design skills

Having basic design skills goes a long way in digital marketing. Be it selecting the images for social media feeds or deciding the layout of the email newsletter, design skills will come in handy. Thus, having a basic knowledge of software like Canva, Adobe Photoshop, etc., can help you design unique visual content.

If you’re worried about how you’ll learn so many skills, we might have the best option for you. Imarticus Learning offers an excellent Postgraduate course in Digital Marketing with placement opportunities. The course is designed while keeping in mind all the skills required by a digital marketer. It will give you hands-on experience with digital marketing tools and expose you to real-world problems with the help of case studies.

Enrol today in this job-assured digital marketing certification course to kickstart your career. Explore the entire curriculum on our website. You can even use our chat support option or drive to our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, and Ahmedabad.

The subtle art of risk management: 2023 edition

Posted on by Imarticus Learning

In investment banking, risk management is an essential practice. Management of risks means prioritising the risks on an asset, recognising what kind of risk it is, and assessing how it can be managed. 

Since the outcomes are uncertain, the post-assessment session is followed by a coordinated effort to lessen the impact of failure. At the same time, it has to be a cost-effective solution. 

This way, an investment banker ensures that resources are optimised enough to reduce the risk, lessening it to almost zero value. They monitor the asset in such a manner that they manage the likelihood and increase the probability of success.

What the art and the science of risk management are all about?

Investment banking has always been a risky field. Thus, the whole sector has been built on risk management. 

You can take a calculated risk when investing money into an asset or a company. You need to be extremely calculative about handling the risk, and you should be able to mark the right time to exit. 

Simply said, the risk needs to be managed effectively to increase the probability of success in investment banking. In other words, if you can completely eradicate, evade and suspend risks to minimise the detrimental effects, you can maximise your success percentage. These are some techniques you will be taught when you learn investment banking.

Risks investment banking institutions face

An investment bank invests in several securities in different markets. Here are some of the risks they are prone to:

Market risk

These are the most common risks that are unavoidable. This is why risks associated with the market are one of the biggest concerns for investment banks worldwide. These risks comprise the losses due to various factors because of the variables that exist in the market. Some examples are inflation, exchange values of the country’s currency, inflation, and interest rate risk.

External risk factors

These are called credit risks, which are external factors. Credit risks occur mainly when an investment banking organisation fulfils the intermediary role for over-the-counter trades. 

These risks come into effect if the transaction counterparty becomes a payment defaulter. This can also happen if the client fails to pay the principal or the interest after receiving financing from a bank or lending institution finance. To manage such risks, the banks should run a rigorous loan eligibility process where a qualified and reliable candidate should get the fund offering.

Principles of risk management

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The risk management principles apply to every walk of life. Not only just business or investment banking but any activity with some speculative element to it could also use these risk management principles.

Overall, there are three principles of risk management. They are also helpful in understanding the drivers of risk management. They are as follows:

  • Identifying and tracking the risks which have been emerging
  • Development of strategies that can efficiently mitigate the risks
  • Supporting corporate strategy and improving the decision-making process

Identifying and tracking emerging risks involves finding out the risks that are up-and-coming and could affect the investment strategy of a large financial corporation.  

The Strategy development for risk mitigation is obviously the measures they take to minimise the risk. The Corporate strategy and enhancement of the decision-making process is the organisational protocol to manage the risks.

Therefore, they should also improve their practices and focus on increasing their safety net by identifying the key priorities for the next year, 2023 and starting afresh. Also, they find out the areas which could aid their profitability to cushion all the adverse effects. 

The legal and compliance work should also be completed, as focusing on these will eliminate unwanted risks. The leaders of financial agencies must also learn to prioritise developing additional capabilities for efficient risk management. This way, every organisation or institution is prepared to meet all kinds of evolving risks.

This was one of the few topics that will be taught you in Imarticus Learning’s investment banking courses after graduation. You will also learn the nitty-gritty of investment banking from the best faculty in India. After completing the course, you can also get placement with the top companies in India. 

For more information on investment banking, just like the one you have read, subscribe to our blog and newsletter. 

How To Build a Twitter Sentiment Analyser Using Natural Language Processing

Posted on by Imarticus Learning

Natural language processing is the capability of the computer program to comprehend the human language, both verbally and manually and then use it for communication. Computer systems use linguistics, computer science and artificial intelligence for this complex operation. After understanding the context of the textual or verbal content, they can use it to infer, analyse, and make something of their own. In simpler terms, they are trying to understand and use language just like a human. 

Building a Twitter sentiment analyser

NLP is a part of a machine learning course with placement. You are trained to develop code for activities like these, where you will be building a Machine Learning model that will try to understand the sentiment behind a tweet. Using this Twitter sentiment analyser, you can try to understand which tweets have hate speech or objectionable speech in them. It could also be used to filter sexist and racist tweets as well. It is an activity that is related to supervised learning.

For this activity, you would need the following:

  1. Coding knowledge of Python.
  2. You will need to use various libraries of Python and natural language processing.  
  3. A dataset consisting of tweets. This dataset can be downloaded from the Twitter API.
  4. Knowledge of three classifiers – logistic reasoning, Bernoulli Naïve Bayes and Support Vector Machine (SVM)

Coming to the dataset will contain various fields like:

  • Twitter handles: The id of the user
  • Ids: Unique tweet id
  • Date: The tweet date
  • Flag: It refers to the social platform’s filtering response to indicate the query’s polarity, i.e. is the tweet positive or negative? If no such response exists, then the default value of this response is NO QUERY.
  • Text: The text of the tweet. This is the content that we have to process and comprehend the context.
  • Stopwords: A list of stopwords or words that are irrelevant for processing is provided to the machine learning dataset so that these words are not used in the assignment.

 

The rest of the other fields will be removed or overlooked while the text will be processed for sentiment comprehension and reporting. This machine learning technique is used by all websites, mainly social media platforms, forums and dating apps, to filter and remove objectionable content. Along with the filtering script, the sentiment analyser is used to understand the milieu of the tweet.

What does the project pipeline contain?

The chronological steps that form the project pipeline for the machine learning assignment are given below:

  • Import the required dependencies i.e. the ML libraries that are required to understand the emotion behind the tweet. For this, you could import the Seaborn library or the Wordcloud library.
  • Read and load the dataset. The dataset will be loaded onto the ML model after cleaning the raw data and extracting the information relevant to the code development target.
  • Exploratory data analysis. Analysing the data for the specific target variables. Which tweets have the data variables and which tweets do not have them? The empty values are treated as NO QUERY or null valued fields.
  • Data visualisation of target variables. The visualisation of the usage of the target variables in a pictorial manner will tell how densely the emotional words are used. This will help in extracting the necessary language indicators that will help to understand the context of the tweet.
  • Data pre-processing. After the visualisation has been done, the data will be further filtered for being split up and for training the machine learning model for future analysis of the tweets. Stemming and lemmatization are performed in this step which helps to reduce the language to its root form by understanding the meaning of the words.
  • Splitting our data into train and test subsets. This is an intermediary step which will be necessary for the training of the model.
  • Transforming dataset using TF-IDF vectorizer. This will help to evaluate the model with the help of the transformed data. The polarity of the words, either positive or negative will be processed for matching with the sample data. Here numerical values are given to various emotions.
  • Function for model evaluation. The context will be understood in this stage based on the sample dataset and the inferred dataset. After that, a comparative analysis will be done which will help us to understand the extent of the polarity of the words.
  • Model building. After the sample dataset has been analysed and processed for the context, this data will be used for the evaluation of future data.
  • The assignment will be concluded with the necessary inferences from the experiment and analysis of the sample dataset.

Once you enrol for PG in data analytics, you will learn more about this in greater detail. Also, if you take admission with Imarticus Learning for a PG program in machine learning and artificial intelligence, you will participate in live projects that will help you understand how to manage professional responsibilities.

To sum up, if you plan to learn how to build Twitter sentiment analyser or similar programs, then learning natural language processing is the right first step. Here, you will learn the basics of AI and ML, which will help you build such an extensive program without any hassle. 

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