March 7, 2024 - Finance, Tech & Analytics Career Resources

Top 6 Traits Required to Become an Influential Business Leader

Posted on March 7, 2024March 8, 2024 by Imarticus Learning

Who is an influential business leader?

Successful business leaders have a strong vision. These entrepreneurs have the potential to bring radical changes on multiple fronts. Right from meeting economic needs, and keeping employees happy and active, to pleasing their customers, influential business leaders can do it all!

If you wish to become an influential business leader, you must learn to inspire, motivate, educate, build, and nurture your team. While every person has their definition and meaning of leadership, there are common traits of influential business leaders.

Below is a list of the top 6 traits that can help you in becoming an influential business leader.

Top 6 traits required to Become an influential business leader

1. Focus and alertness

Great business leaders remain focused and get their job done. They constantly seek better opportunities to make their business better. They also ensure that their employees are active, alert, and productive at work. To progress and meet the goals everyone needs to accomplish their tasks. This can be done by staying alert and eliminating distractions.

2. Passion for perfection

Successful entrepreneurs are filled with passion. They regularly define their goals and make perfect plans to achieve them. When a team leader chases perfection passionately, it spreads among the team members. The team then strives to match their leader’s passion. This leads to consistent action for positive outcomes in a company.

3. Accountability with honesty

Honesty is more than a moral virtue! It is amongst the top traits needed in the business world. If you are a true and accountable person, you can become an influential business leader. An ideal leader doesn’t play the blame game. When a leader tries to push the blame, it creates resentment among the team.

Not only your employees, but your customers, suppliers, and regulators must also have confidence in you. If they know you aren’t reliable, they will stop operating with you. This can further lead to undermining initiatives, discouraged efforts, and business failure!

4. Empowering through generosity

You can become an influential business leader by supporting and motivating your team. Remember it is not about your personal growth only. Your success as a leader depends largely on the accomplishment of your employee’s personal and professional successes too. If you take an effort in realizing their goals, they will help you attain your business goals.

5. Emotional Intelligence

Emotional intelligence is crucial in the business world. The ability the channelize emotions better, aids you in becoming an influential business leader. Your emotions can otherwise cause hindrance in effective decision-making. Furthermore, it is vital to be emotionally sensitive toward your employees and their emotions. You must be able to understand how certain decisions will impact them and their well-being. Therefore, being emotionally sound can add tremendous growth to your business.

6. Artificial Intelligence (AI)

Modern-day business is both challenging and evolving. Therefore, to become an influential business leader you must identify modern tools like AI for better brand building. AI can assist your business in multiple ways. A few benefits of AI for your business include:

Better decision making
Productivity gains
Improved services and speed of business
Personalised customer services
Improved monitoring
Reduction of human error
Better talent management
More innovation
Increased profitability

In a quest to become an influential business leader, entrepreneurs are rapidly joining the AI bandwagon. Several online leadership programs in AI are helping in transforming businesses.

Why you must choose Imarticus Learning’s leadership program in AI?

Imarticus Learning in collaboration with IIM Lucknow hosts a novel leadership program in AI. The course offers the best possible learning outcomes for aspiring AI and Machine Learning leaders. Below are the top 5 skills that this leadership program in AI guarantees:

Pioneering AI strategies
Ruling innovation
Becoming an influential business leader
Enhancing AI skills
Developing strategic mindset

Other benefits of this executive program include:

Modern Leadership Program in AI
Project Based Learning
Learn from Industry Leaders
IIM Lucknow Campus Immersion
IIM Lucknow Executive Alumni Status

Final Words

Today, many individuals aspire to become influential business leaders. They must have clear ideas about what role is expected from them. Influential and dynamic business leaders cannot behave, perform, or even think like average people. However, leadership skills or traits cannot be obtained in one single day. It is a gradual process and can be built with experience in the business world.

Apart from the traits mentioned above, an influential business leader needs other qualities too. Some of them include strong discipline, tolerance, ability to delegate, generosity, persistence, commitment to excellence, and willingness to learn.

Finally, if you are all set to ignite your career by becoming an influential business leader, choose to be at the forefront of the AI revolution. Enrol Imarticus Learning’s Executive Program In AI For Business today!

From Beginner To Leader: A Guide To Advancing Your Career In AI And Machine Learning

Posted on March 7, 2024 by Imarticus Learning

Master AI and Machine Learning

Are you ready to step into the future and become a leader in the exciting world of AI (Artificial Intelligence) and Machine Learning? As technology continues to advance at an exponential rate, the demand for skilled professionals in these fields is skyrocketing. But what does it take to truly become a leader in this rapidly evolving industry?

Here, we will delve into the various ways to become AI and Machine Learning leaders. We discuss the necessary skills, the challenges and opportunities that lie ahead, and the strategies you can implement to stay ahead of the curve. So, buckle up and get ready to embark on a journey toward becoming a frontrunner in the AI and Machine Learning revolution.

Become AI and Machine Learning leader

Continuous learning and staying curious are essential to become AI and Machine Learning leader. The field of AI and Machine Learning is constantly evolving and new technologies are being developed every day. To stay relevant and ahead of the competition, it is important to continuously learn and update your skills.

AI and Machine Learning technologies are still in their early stages and there is a lot more to discover and explore. Ethics and responsible AI development is a crucial aspect of becoming a leader in AI and Machine Learning. To become AI and Machine Learning leader, here are some important points to consider:

1. Educate yourself

Start by gaining a solid foundation in AI and machine learning. Take online courses or earn a degree in a relevant field. Stay updated with the latest advancements and research in the field.

2. Gain practical experience

Theory alone is not enough. Gain hands-on experience by working on real-world projects. Build your machine learning models, engage in Kaggle competitions, or contribute to open-source projects.

3. Specialize in a niche

AI and machine learning are vast fields. To become a leader, it helps to specialize in a specific niche. Whether it’s natural language processing, computer vision, or deep learning, focus on mastering a particular area to stand out from the crowd.

4. Network and collaborate

Connect with industry professionals, attend conferences, and join AI and machine learning communities. Collaborate with others on projects, share knowledge, and learn from each other’s experiences. Building a strong network can open doors to opportunities and help you stay ahead of the game.

5. Stay updated with research

AI and machine learning are rapidly evolving fields. Stay updated with the latest research papers, publications, and advancements. Follow influential researchers and participate in academic discussions to stay at the forefront of innovation.

6. Showcase your work

Create an online portfolio or GitHub repository to showcase your projects and achievements. Share your knowledge through blog posts, tutorials, or speaking at conferences. Establishing a strong online presence can help you gain recognition as a leader in the field.

So, become AI and Machine Learning leader by understanding the concepts, and gaining experience networking. A leadership program in AI helps to specialize in this field and also creates a strong portfolio.

Leadership program in AI

Building a successful career in AI and machine learning requires continuous learning, networking, and practical experience. To become AI and Machine Learning leader, it is important to have a strong foundation in the basics. These include learning programming languages and understanding algorithms.

You should also stay updated with the latest advancements in the field and actively participate in industry events and communities. Become AI and Machine Learning leader by gaining practical experience through real-world projects. Internships help to enhance skills and establish credibility. With dedication and perseverance, you can progress from a beginner to a leader in the field of AI and machine learning.

Imarticus Learning offers a comprehensive leadership program in AI that equips you with the knowledge and skills needed to excel in this field. The program covers a wide range of topics, including data science, deep learning, natural language processing, and more. With hands-on projects and expert guidance, participants gain practical experience and develop a deep understanding of AI and machine learning concepts.

Imarticus Learning is known for its industry-aligned curriculum and experienced faculty, making it the perfect platform to access learning programs that can help you become a leader in AI and machine learning. Take the first step towards your journey and explore the leadership program in AI.

Top 7 Elements of Customer Behavior Analysis

Posted on March 7, 2024March 7, 2024 by Imarticus Learning

Know About Customer Behaviour Analysis

The success of a company depends on its ability to understand its customers. Organizations are adopting a variety of methods today to harvest consumer data and evaluate it. This information can then be used to make strategic decisions that can influence customer behaviour. For this, companies need professionals who interpret the collected data correctly.

Yes, companies today are on the lookout for business leaders who can make sound decisions based on consumer insights. These days, there are a variety of tools and technology available which can be used to collect this data. But, the real value is added to the information when there are people who can properly analyze it and come to conclusions that will solve business problems.

So, how can individuals learn the knowledge and skills required to perform this task? That’s where Executive Program in AI for Business which deals with customer behaviour analysis comes to your rescue. Customer behaviour analysis is the study of how and why individuals make purchasing decisions. This course involves learning how to conduct market research, use popular tools to extract customer behaviour data and draw valuable insights from them.

Why is customer behaviour analysis important?

The aim of conducting customer behaviour analysis is to discover ways to better influence customer behaviour and improve conversion rates. The results from customer behaviour analysis help in:

Predicting customer value: the more you’re informed about customer segmentation, the better you can optimise your business operations to serve profitable customer groups.
Personalising customer experience: as you learn about the company’s customer base better, you can create a personalised customer journey map for customers.
Increasing customer retention: customer behaviour analysis helps you in understanding what brings your existing customers back and improves customer satisfaction.

Top 7 Elements of Customer Behaviour Analysis

Personalisation is the best way for companies to win over customers. For that, you need to track customer behaviour. First things first, you need to understand your customer. Generally, they are classified based on location, gender and age. However, the broader you categorise your audience into segments, the easier it will be to personalise marketing campaigns.

Now, here are some of the elements in customer behaviour analysis that you should look out for.

1. Dwell time

This is the time that your customers spend on your website. It is said that the longer the dwell time, the higher the chances of customers making a purchase. One important factor here to take care of is the website design. When you provide them with a smooth user experience, it will influence them to buy something.

2. Types of purchases

The next thing you should learn using customer behaviour analysis is the kind of things that are bought by customers. Executive Program in AI for Business will teach you how to make the best use of tools to understand what each demographic buys. As you learn this, it will be easier to tailor your offerings.

3. Number of returning customers

It’s a lot more expensive to attract new customers than to retain new ones. So, it’s important to ensure that the customers are satisfied. An easy way to understand brand loyalty is to check the purchase histories of customers. If a customer comes back repeatedly, it means they’re satisfied with the service.

4. Heatmaps

Using web analytics tools, you can learn how customers navigate your website. With this information, you can optimise website operations and make it more user-friendly. Executive Program in AI for Business will help you to learn how to use these tools.

5. Number of active users

Knowing what time your customers visit your website or come online is a crucial element of customer behaviour analysis. This way, you can make sure that customers notice the online content to them that you cater to them.

6. Pages visited

The most popular page on the website is the one that is most clicked on by the customers. Executive Program in AI for Business will enable you to use the latest tools and technologies to learn which are the pages often visited by customers.

7. Types of content consumed

Understanding the type of content your users require or enjoy is important to build your future content. Different analytics tools are used to learn the format and themes of content that engages your audience.

How can Imarticus Learning help?

Executive Program in AI for Business is the result of the collaborative efforts of Imarticus Learning and IIM Lucknow. It is a 6-month course designed for professionals who wish to become AI and machine learning leaders. The program focuses on equipping you with the skills and knowledge required to interpret customer behaviour and make sound business decisions.

Imarticus Learning has years of experience in grooming leaders who are capable of taking advantage of technological advancements to improve business growth. Through this course, you are allowed to connect with and learn from various industry experts. To join Executive Program in AI for Business, visit Imarticus Learning now.

Top Reasons to Pursue a Marketing Management Program?

Posted on March 7, 2024March 7, 2024 by Imarticus Learning

What is marketing management and its future in India?

Marketing management is customer-centric development and implementation of marketing tools. These tools help attain business objectives, such as utilisation of customer insight, metrics tracking, and optimisation of internal processes. Marketing management thus involves activities that boost customer satisfaction and promote businesses.

Marketing management ranks as one of the top 10 high-paying professions in 2023. Furthermore, India is increasing its position in global marketing. Hence, the number of multinational companies setting up their bases in India has increased.

Undoubtedly, the prospects of skilled employees have also grown. If you want to make this opportunity count and have a flair for strategising and extensive planning, a marketing management program is the way forward.

Reasons to Pursue a marketing management program

We have identified the top reasons to pursue a marketing management program. Some are listed as follows.

Master sales and marketing skills

The marketing management program prepares you to take marketing decisions and implement them. Some of the relevant skills developed in the process include sales, marketing, and strategic planning.

Well-designed programs such as the IIM Lucknow marketing leadership course have a visionary curriculum. Along with sales and marketing skills, they also focus on learning in other related areas. This includes finance, operation, and risk management. The skills will lay a strong foundation and help you fuel your growth.

Understand the data better

Marketing has become digital and data-intrinsic. Big Data is being collected from diverse points of contact between the firms and consumers. The marketing management program will help you understand this data and grow in your career.

As in the IIM Lucknow marketing leadership course, you will be prepared to manage business metrics. Learn all about market budgeting, sales forecasting, and Return on Investment. Using data to analyse the profitability of each decision will make you an asset to the team.

Employment opportunities

The career prospects after pursuing a marketing management program are diverse. After completion of the program, you can land a job in consultancy, PR, sales, or marketing. You can also choose to excel in the field of social media marketing or advertising. These programs are designed to help you get an insight into core business skills. These skills aid in broadening your employability.

Preparing for future changes in marketing

Marketing management programs are not only confined to helping you grow knowledge of the prevailing conditions. The programs IIM Lucknow marketing leadership course prepares you for the future. This is done by introducing you to MarTech. The course prepares you to understand the essentials of marketing to GenZ.

The course also focuses on building an understanding of Chat Bots, Machine Learning, and Artificial Intelligence. The Course will also introduce you to marketing techniques using Augmented Reality and Virtual Reality. You will also be briefed about an understanding of the concepts of Metaverse.

Hone your transformational leadership skill

Marketing management programs not only focus on imparting the curriculum. These are also developed to create transformational leaders. This is done by building an understanding of the present market and developing a futuristic view to help build leadership.

After the course, you will be able to plan new marketing strategies. Such programs prepare you with people skills. You will also learn about sales force management. These programs will allow you to be a leader who can align the goals of marketing plans with market metrics that measure success rates.

Personal growth and rewards

As a professional, the program grooms you to be the best fit for the marketing industry; with skills of communication, identification of an audience, and convincing power, the course will also help you grow in your personal space.

There are also rewards of a better salary when you complete a dedicated marketing management program. Furthermore, considering you complete the IIM Lucknow marketing leadership course, you stand to benefit from being a part of an esteemed institution.

Capturing the gist

Marketing management programs are beneficial as they lead to personal and professional growth. It helps you upgrade the skills you need to succeed in your career. It also allows you to imbibe some of the leadership traits that can be helpful in your personal life.

With a program such as the IIM Lucknow marketing leadership course, you would experience the next generation of business leadership. The course is designed to help business leaders overcome modern-day challenges they face in business. It features engaging learning experiences through case-based learning.

There are master classes by individuals of chief experience officer (CXO) level and on-campus immersions to elevate employment opportunities through networking. The course is designed to help you upskill in the field of marketing.

It is designed to help horizontal and vertical transitions in the field of sales and marketing. If you are interested in other similar courses Imarticus Learning has a range of programs. These include programs in marketing and other management courses.

Key Skills To Master For Aspiring Sales & Marketing Leaders

Posted on March 7, 2024March 7, 2024 by Imarticus Learning

Unleash your potential as a sales and marketing leader

Are you among the ones ready to take their careers to the next level and become business leaders? Look no further than a sales and marketing leadership program. The program is designed to provide you with the skills and knowledge necessary to excel in a leadership role within the business world. Whether you are a recent graduate looking to jumpstart your career or an experienced professional looking to advance. A sales and marketing leadership program gives you the edge you need. Here, we will explore the benefits and opportunities of participating in such a program and why it is a game-changer for aspiring business leaders. So, are you ready to unlock your full potential and take charge of your future? Let’s dive in!

Become an expert in sales and marketing with these essential skills

To become an expert in sales and marketing, there are several essential skills that you should develop. You need to have great communication skills. Having strong persuasion and negotiation skills is crucial in sales and marketing. You need to be able to convince potential customers of the value of your product or service and negotiate deals that benefit both parties. Another important skill is the ability to analyse data and make data-driven decisions. A sales and marketing leadership program helps acquire these skills. Staying updated with the latest trends and advancements in sales and marketing is crucial. Let us understand these skills in detail:

Develop strong leadership skills

A sales and marketing leadership program helps you develop and strengthen your leadership skills. This includes learning to communicate, motivate and inspire team members effectively. You make strategic decisions that drive business growth.

Gain in-depth sales and marketing knowledge

These programs teach you how to make a sale. They provide you with an understanding of sales and marketing principles and strategies. This includes learning about market analysis and consumer behaviour. You will also learn about brand management, pricing strategies, and sales techniques.

Acquire business acumen

Sales and marketing leadership programs also focus on developing the business acumen necessary to succeed as a leader. They teach you how to think like a business person. You learn to use numbers to make decisions and how to plan for the future.

Learn effective team management

If you want to be a good business leader, you have to be able to manage and lead your team well. These programs teach you how to build and lead a good sales and marketing team. It teaches you the tools and knowledge to manage a sales team.

Develop strategic thinking

Sales and marketing leaders need to think strategically to drive business success. These programs teach individuals to analyse market trends, identify opportunities, and develop effective strategies to achieve business goals.

Network and career opportunities

A sales and marketing leadership program provides individuals with valuable networking opportunities. Participants can connect with industry leaders, mentors, and other like-minded professionals, which can lead to career advancement and new opportunities.

Become business leaders with a leadership program

Aspiring sales and marketing leaders need to master a few key skills to succeed in their careers. Excellent communication skills are vital in this field. Being able to convey ideas and build relationships with clients and customers effectively is essential. Strong analytical and problem-solving skills are crucial for understanding market trends, identifying opportunities, and making informed decisions. Having a thorough understanding of digital marketing and being able to adapt to new technologies is essential. Lastly, leadership skills are important for managing teams and driving them towards success. A sales and marketing leadership program helps in developing and mastering these key skills.

At Imarticus Learning, we offer comprehensive and industry-relevant courses to help aspiring sales and marketing leaders develop and master these key skills. The leadership program is designed to provide practical knowledge and hands-on experience, ensuring that our students are well-equipped to tackle the challenges and excel in the dynamic world of sales and marketing. By choosing Imarticus Learning, young professionals can take a significant step towards achieving their career goals and becoming successful leaders in the industry.

Key Takeaways of the Global Senior Leadership Program from IIM Lucknow

Posted on March 7, 2024March 7, 2024 by Imarticus Learning

Elevate Your Leadership Skills with Senior Leadership Courses

Are you ready to take your leadership skills to the next level? Senior leadership courses are designed to help you with the skills needed to excel in higher-level management positions. Whether you are an aspiring executive or a seasoned leader looking to enhance your abilities. The IIM Senior Management program offers valuable insights and strategies for success. Here, we help you unveil the benefits of senior leadership courses and how they can elevate your career. Get ready to unleash your full leadership potential and make a lasting impact in your organization.

Discover the Secrets to Effective Leadership: Key Takeaways from IIM Lucknow

The global senior leadership program from IIM Lucknow is a program designed for senior leaders to enhance their leadership skills. It focuses on various aspects such as strategic thinking, decision-making, and communication. The senior leadership courses aim to provide participants with a deep understanding of global business challenges and equip them with the necessary tools to tackle them.

It also emphasizes the importance of networking and collaboration to drive organizational success. The program offers valuable insights into effective leadership and helps participants develop a global perspective in their approach. Let us look at some of the relevant aspects of this program.

1. Leadership development

The IIM senior management program from IIM Lucknow focuses on enhancing leadership skills. You will learn various strategies and techniques to become effective leaders in your organization. Through this course, you learn to work with a team. You also understand how to make team members work together as their leader. The program enhances such similar leadership skills that make you shine.

2. Global perspective

The senior leadership courses offer a unique opportunity to gain a comprehensive understanding of leadership from a global perspective. These courses delve into the complexities and potential that arise when leading in today’s interconnected and globalized world. By exploring both the challenges and opportunities associated with global leadership, you can develop the skills necessary to navigate diverse cultural landscapes and effectively lead teams across borders.

3. Networking opportunities

You will have the chance to connect with other senior leaders from around the world. The senior leadership courses provide ample networking opportunities. Networking leads to valuable connections and collaborations in the future.

4. Practical learning

The IIM senior management program emphasizes practical learning. These include case studies, simulations, and interactive sessions. This hands-on approach ensures that participants can immediately apply what they have learned in their professional lives.

5. Personal growth

In addition to focusing on senior leadership skills, the courses also prioritize personal growth and self-awareness. Through these courses, you gain valuable insights into your strengths and weaknesses as leaders. Moreover, the course provides effective strategies for personal improvement. This enables you to enhance your leadership abilities and reach your full potential.

6. Continuous support

Even after the program concludes, you will still have access to ongoing support from our esteemed faculty and network of alumni. This means that you can always reach out for guidance and advice whenever you need it. The valuable insights and knowledge gained during the program can then be effectively implemented within your organization, leading to tangible improvements and growth.

Master Senior Leadership: Empower Your Team

The IIM senior management program has several benefits. The program helps you understand and navigate the complexities of the global business environment. This enables you to make effective decisions in an increasingly interconnected world. You learn advanced leadership techniques and strategies to inspire and motivate your teams. It program provides networking opportunities and encourages leaders to think outside the box and embrace innovation.

You are encouraged to adopt a growth mindset and constantly seek opportunities for personal and professional development. Investing in leadership development is crucial for success in a globalized business world. Senior leadership courses help to hone your skills, expand your network, and embrace innovation. The courses help you to position yourself and your organizations for long-term success. Enrol now in this course with Imarticus Learning which offers the best programs for learners like you.

5 Leading Email Marketing Campaigns of All Time

Posted on March 7, 2024 by Imarticus Learning

Every day your email boxes are overflowing with emails you likely leave unread. It may make you wonder why marketers still use emails to reach out. Even though you may think that emails are a thing of the past but data suggests otherwise. In 2020, global email users numbered a staggering 4 billion people. By 2025, this number is projected to be 4.6 billion, with the number of emails sent and received expected to reach 376 billion worldwide.

The numbers suggest that even though social media and other digital marketing avenues are steadily growing, email marketing reigns as an essential marketing channel. Is it any surprise that the return on investment for email marketing is USD 42 for every USD 1 spent?

If you want to build a career in digital marketing, you can’t ignore email marketing in your marketing strategy anymore. But how do you get people to open your emails and not leave them unread? We’re here to help.

What is an Email Marketing?

A successful marketing strategy leverages the power of email marketing. Email marketing is a digital marketing strategy that involves sending emails to your target audience, often as part of a campaign, as a call-to-action, generating brand awareness, driving traffic, engaging with the audience, and building long-term relationships.

Here’s why email marketing has continued to dominate:

It is cost-effective for businesses of all shapes and sizes.
It allows you to automate the campaign.
It has a higher return on investment than social media.
It lets you personalise the content.
It generates traffic with easily accessible call-to-actions.
It allows you to measure the success of the campaign.
It builds brand awareness.

Need we say more? While the benefits of email marketing are manifold, you need to know how to optimally leverage the strategy to reach (and exceed) your business goals.

With this curated list of 5 leading email marketing campaigns of all time, we show you how the masters of the trade work their magic.

5 Leading Email Marketing Campaigns:

If you are a little lost on how to use email marketing to elevate your business objectives, you only have to look at the GOATs. Take a look at some great email marketing campaigns by the masters.

Zomato’s Call-to-Action

No one can beat Zomato, the food delivery app, in achieving marketing brilliance. With a multi-pronged approach, the brand deftly revolutionises email marketing by combining humour, engagement, novelty, and call-to-action. Zomato’s ‘Curryculum Vitae of Biryani’ and its collaboration with the cult-status series ‘Mirzapur’ before the release of Season 2 are a testament to its email marketing genius.

Netflix’s Engagement

As the King of all OTTs, Netflix brings the best to the marketing strategy table. With a galore of streaming options available, you are spoilt for choice. But too much choice can also be overwhelming. Netflix’s email marketing campaign gets you to your destination with minimal hassle.

Netflix doesn’t simply abandon you with a welcome email. A data-driven company like Netflix is just that friend you need to recommend a good binge-watch to “Netflix and Chill.”

Uber’s Nurturing

If you want to learn how to cut through the nonsense and get to the heart of the matter, Uber is your email marketing Yoda. The brand’s core email marketing policy is to nurture a relationship with the customer from the get-go with a welcome email to a “thank you’ email on the completion of a trip.

The key to Uber’s email marketing is simple: simplicity. They de-clutter to make the email viewing experience to the point for an audience on the go. Their promotional, transactional, informational, and referral emails are minimalistic and sectioned for the least effort.

Airbnb’s Personalisation

People want to feel seen and heard, and Airbnb makes it a point to let you know that you matter. From the moment you open the email, you are transported into an experiential world with aesthetically pleasing pictures that also offer social proof.

Airbnb’s emails are triggered by your actions on the platform. You get what you seek. They will draw up unmissable experiences for you, insider guides and hidden gems, itineraries, and emotionally-driven content that makes you plan the trip of a lifetime.

Nykaa’s Promotionals

Everybody loves a good sale, and Nykaa knows it! The Indian e-commerce platform brings its A-game to the marketing table with its email marketing strategy that aims to draw customers. With interactive emails informing you about the ‘Flamin’ Deals” during their Hot Pink Sale to calling you back to your abandoned cart, Nykaa does it all.

Curated lists and product promotions are part of what makes the platform’s strategy a winner. The bold fonts and eye-catching colours make it hard to miss their call-to-action campaigns.

Conclusion:

You may think email marketing campaigns are for technological dinosaurs but think again. The best marketers have used email marketing to build brand awareness and engage audiences for decades. It’s a tried and tested strategy and one you should hone your skills in.

Look no further than Imarticus’ Advanced Certification In Digital Marketing And MarTech for a wholesome education in digital marketing. The advanced course, developed by IIT Roorkee, will catapult your career in digital marketing with its comprehensive curriculum at the intersection of marketing and rapid technological advancements. Don’t wait to transform your career. Start today!

How are memes at the forefront of digital marketing?

Posted on March 7, 2024 by Imarticus Learning

Microsoft’s CEO, Satya Nadella diagnosed a core issue with our modern world: “…the true scarce commodity is increasingly human attention.” So how do digital marketers, whose primary job is to grab eyeballs and hold human attention, circumvent this problem?

You only have to look up Dave Chapelle’s meme to know the answer: “Modern problems require modern solutions.” And the modern solution for digital marketers is: Memes!

If you want to leave a mark in your career in digital marketing, you must know the ins and outs of meme marketing. Read on to establish your footing in the digital marketing space by harnessing the power of memes.

What is Meme Marketing?

Memes are everywhere! Whether it’s the Disaster Girl, the Distracted Boyfriend, or Spiderman pointing at Spiderman meme- you have definitely seen, shared or been sent these memes. But what are memes?

The phrase ‘meme’ was initially used by the evolutionary biologist Richard Dawkins in his book, ‘The Selfish Gene,’ published in 1976. The author simply saw memes as the counterpart of genes in the cultural domain: a “unit of cultural transmission.”

Today, memes mean any content (images, GIFs, videos, texts) that is humorous and spreads online, often with slight variations. Memes have taken over the digital marketing space by storm, and how! From box office clashes of mega-budget movies and rebranding of social networking giants to people’s movements, memes have taken over our screens (and lives).

Marketers have also realised that getting on the bandwagon is the best way to leverage meme power to increase the reach and popularity of brands. Meme marketing is a form of viral marketing to spread a brand’s narrative through memes. Through meme marketing, brands can combine value, quick consumption, and humour through social media to increase visibility and organic engagement.

A career in digital marketing necessitates you have your meme game on. Don’t become archaic. Here’s what makes meme marketing essential.

Why You Need Meme Marketing?

Meme marketing as a digital marketing strategy is marketing gold. The biggest brands have come to play, and here’s why.

Easy to create:

Memes are easy to create since the foundations (content and format) are already there. All you need to do is work your creative magic and seamlessly tie your brand’s narrative to memes. You will never run out of (often free) material to build on. And the audience will never run out of content to engage with your brand.

Boosts engagement:

Memes have become the language of the internet. They make brand promotion organic and eliminate the forced quality of other forms of marketing. Likes, shares, and comments are sure to follow if you play your cards right, increasing audience engagement.

Relevant:

Every meme has its time and place. The context of the meme guarantees that the audience will relate to it because it is connected to the here and now. From their everyday lives and workplace experiences to political events and social structures- memes help people communicate about their worlds.

High recall value:

If you brought your A-game to meme marketing, you are sure to have made yourself memorable. If your meme was able to make someone laugh or worthy enough to be shared (the MVP of memes), they will remember your name. It contributes positively to your brand recall and awareness.

A Winning Meme Marketing Strategy

The recipe for success is to get the ingredients and strategy right. Take a look at what goes into the making of a successful meme marketing strategy.

Know your target audience:

Identify your target audience to cook up a meme that directly speaks to them. Demographics play a huge role in how your audience will receive the meme.

Establish your brand voice:

Consistency is key. Floundering around and speaking in many voices will only confuse the audience. Find your brand voice and stick to it. Be consistent with your brand’s values.

Simplify and personalise:

Memes are not meant to be complicated. Keep it simple. More importantly, the meme should not be random. Personalise it to your brand (and its products and services) and be creative. Don’t lose track of the main objective: brand awareness.

Timeliness:

Don’t get left behind the times. Be quick to action and use trends to build traction for your brand. Draw on viral content to leverage your content.

Understand context:

Be careful what you wish for: your offensive meme can go viral. So, researching the socio-cultural context of your audience is important to avoid any hurt feelings and sentiments. Context matters for memes.

Conclusion

To meme or not to meme, asked a marketer.

The answer is always: to meme!

With an overload of content, grabbing attention can be exhausting. Memes are just the way out for marketers to make your brand meme-orable. Memes can make you a part of the conversation using humour and gain traction through organic engagement. Want to learn the tricks of the trade?

We have found the best certification in digital marketing course to give wings to your career in digital marketing! Imarticus brings to you the Advanced Certification In Digital Marketing And MarTech. The 4.5-month program by IIT Roorkee, India’s premier institute, will drive your career growth through an intensive immersion into digital marketing to make you industry-ready. Enrol today and jumpstart your career.

Maximising ROI with Paid Advertising

Posted on March 7, 2024 by Imarticus Learning

As businesses continue adapting to the cut-throat digital landscape, investing in cost-effective and efficient marketing strategies has become the need of the hour.

One of the most effective digital marketing approaches is the use of paid advertisements to maximise ROI (return on investment). ROI evaluates an investment’s profitability. It implies that your investment is growing efficiently and quickly.

Paid advertising implies a digital marketing approach where advertisers reimburse a fee whenever they get clicks on their ads. It is the fastest digital marketing technique to help prospective customers discover your brands and services/products.

In a 2022 survey, 64% of responding brand marketers globally mentioned that they were quite confident in their company’s competence to measure ROI (return on investment) for social media marketing. Optimising your website and Google ads is an excellent resort to boost ROI.

Let’s go through various approaches that can help maximise ROI with paid advertising and boost your career as digital marketer.

1) Specify your objectives and target audience

You must be clear with your objectives and the audience to target before using a paid ad campaign. Determine whether you want to drive business traffic, increase brand awareness, or generate leads. Specifying your objectives will let you choose the most suitable ad platforms and prepare customised ad content that meets the need of your target audience.

2) Select the right platforms

Various ad platforms such as Google Ads, Instagram Ads, Facebook Ads, and LinkedIn Ads are available. Make sure to research each platform’s reach, user demographics, and advertising features to decide which ones will offer the maximum ROI. Pursuing a digital marketing course with job placement familiarises you with how to maximise ROI, including how to choose the right platforms.

3) Conduct keyword research

Conducting keyword research makes a paid ad campaign more effective. It helps you determine the right phrases and keywords that your targeted audience primarily uses to search for relevant products. Keyword research helps you incorporate the appropriate keywords in ads. Consequently, you can enhance elements like Click-through rate (CTR), Ad position, Quality score, and Ad relevance.

4) Product listings’ optimisation

Make sure the product listing provides precise details about your products/services. You can incorporate key details like product descriptions, images, and specifications. Your products’ images must be high quality to showcase products from various angles and underline their unique features.

The product descriptions must be easy to understand and keyword-rich. You can explain the benefits and features using concise sentences and bullet points to boost readability.

5) Optimise landing pages and ad creatives

To maximise ROI through paid advertising, it is inevitable to create captivating ad creatives that grab your target audience’s attention. Use compelling videos, images, and ad copy that address your potential customers’ requirements and interests. Your landing pages must be optimised for conversions. You can do this by incorporating clear calls to action and making them pertinent and easy to manage.

6) Track the statistics on your ads and optimise

Google Ads tracks information to help you make intelligent advertising decisions. You can customise various metrics to adapt your paid advertising campaigns to boost ROI. Here are the briefs of a few of the most significant metrics to improve quality scores and save money.

Click-through rate (CTR): It denotes the percentage of people who view your ad and click on it.

Cost per conversion (CPC): It is the average amount of money you invest in ads to obtain one conversion.

Conversion rate: It denotes the percentage of people who click your ads and transform into customers.

These metrics suggest the performance and effectiveness of your paid advertising campaigns. You may need to incorporate some changes if your CPC is high and also in case it is below average.

7) Test and optimise

Your paid advertising campaign needs continuous testing and optimisation to maximise ROI. You need to test various ad formats, keywords, messaging, landing pages, and targeting options to determine what works best for your audience and business.

You can conduct A/B testing on ad copy, ad creatives, targeting, and bidding strategies. Consequently, you can determine your campaigns’ top-performing elements. Moreover, you can use data-controlled insights to boost ROI. After conducting testing, feel free to iterate and make the required adjustments.

8) Intelligently allocate budget

You must wisely allocate your paid advertising budget to maximise ROI. It is advisable to begin with a small budget, and as you attain more insights into your campaign’s performance, you can accordingly adjust your budget.

You may have to redistribute funds to the best-performing campaigns and platforms. You can invest in retargeting attempts to reconnect potential customers interested in your products/services.

Conclusion

Maximising ROI using paid ads demands a tactical approach that involves defining objectives, ad optimisation, targeting, performance monitoring, testing, and all related aspects. Implementing the discussed strategies can help businesses gain the best benefits out of your paid advertising campaign. Also, you can pick a suitable digital marketing certification course to learn strategies that help you gain valuable insights on optimising a paid advertising campaign.

Post Graduate Program In Digital Marketing course offered by Imarticus is an impeccable choice to kickstart a rewarding digital marketing career. It makes you a certified digital marketing professional and helps your resume appear to stand out from the crowd!

Demistifying Sales and Operations Planning (S&OP)

Posted on March 7, 2024March 7, 2024 by Imarticus Learning

Businesses rely on demands to modify and establish their supply planning. While this sounds like an easy one-step process, in reality, sales and operations planning or S&OP merges a variety of different facets of business in order to streamline the overall functioning of the enterprise.

In this blog, we dive into the intricacies of sales and operations planning and why it is important for you to know about it.

What is Sales and Operations Planning (S&OP)?

Sales and operations planning (S&OP) refers to an integrated business management process designed to balance supply and demand. The S&OP process involves the integration of several areas, such as marketing, product development, sales, procurement, manufacturing, accounting, and finance, in order to meet the organisational and financial goals of the company. Essentially, S&OP helps businesses align their daily operations with their broader corporate strategy.

Generally, the S&OP process occurs every month and could involve artificial intelligence and S&OP software tools for better execution.

Top Supply Chain Analytics Courses

Process of Sales and Operations Planning

Sales and operations planning processes vary from company to company. However, they almost always contain the following steps:

Data gathering: Needless to say, the first step involves gathering existing data such as inventory level, cash on hand, sales, and so on. This is also the ideal time to analyse and assess these data.
Demand planning: Once all the essential data is gathered, updated statistical forecasts can be generated. Therefore, by bringing together new market trends, one-time sale events, price changes, and so on, consensus-based demand planning can be done.
Supply planning: This step involves creating a blueprint that will help meet customer expectations like increased demands, on-time delivery, hassle-free returns process, etc. Supply planning also helps understand any kind of financial or operational constraint a company might be facing that will lead to them not being able to fulfil their objectives.
Review and reconciliation: Once both the demand and supply plans are generated, key decision-makers review the plans and finalise every detail. Furthermore, simulation tools are also used in order to fine-tune the blueprint and make them more reproducible in real-time.
Finalisation: The last step is sending the S&OP process to higher management for final approval and subsequent implementation.

Top 5 Benefits of Sales and Operations Planning

Sales and operations planning provides substantial stability to a business. The top benefits of S&OP are:

Improved decision-making: With the help of AI and various other software tools, business owners can run simulations to check the viability of their demand and supply plans. This will help with better decision-making since individuals will be more aware of the consequences of their planning.
Higher profits: With good S&OP, companies can minimise waste, excessive inventory, and warehousing space wastage, all of which will result in higher profits. Furthermore, S&OP also helps meet customer expectations increasing the profitability of a company.
Better collaboration: Since sales and operation planning involves an integrated approach, different departments under the same business collaborate in a fruitful way and work towards the same goal.
Continual improvement: S&OP usually takes place on a monthly basis. Hence, companies can continuously modify and improve based on the latest data and statistics. This helps businesses scale up while building a reliable foundation for themselves.
Shorter planning duration: Due to the advancement of technology, S&OP has now become much shorter as most of the data gathering, analysis, and assessment is done by software tools in a very quick time. This greatly reduces the time required to plan for the next upcoming demand and supply chain.

Current Trends in S&OP

Just like any other aspect of business, even sales and operations planning have been evolving pretty fast. Some of the current trends in S&OP are:

Improving planning and execution timings to support more frequent S&OP.
Integrating AI and the Internet of Things (IoT) with sales and operation planning.
Enhancing multi-tier collaborations and visibility through technology.
Investing in systems that can conduct rapid supply chain plan analysis, like products with similar demand profiles, supply sources, and so on.

Conclusion

In conclusion, the success of a business depends on a balanced demand and supply chain. This chain, in turn, can be balanced through efficient sales and operations planning (S&OP). Hence, knowing about S&OP processes is essential for both business owners and those who want to build expertise in this field.

This is where Imarticus comes in. The platform provides a comprehensive professional certification course on Sales and Operations Planning (S&OP) taught by the esteemed faculty at IIT Roorkee. In addition to being taught by experts, the students will also have hands-on learning with real-world supply chain management projects, which will further grow their exposure and knowledge. At the end of the course, an official certification will be provided by IIT Roorkee, which will help candidates enter the operations and supply chain industries with ease.