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What Is Content Marketing and How It Can Help to Build a Career in Digital Marketing?

Posted on July 9, 2021August 31, 2023 by Imarticus Learning

Content marketing is a less invasive approach to reach and interact with customers when compared to traditional marketing. Content marketing aims to attract customers by providing informative, helpful, interesting, entertaining, and engaging content.

Content marketing is a strategic business and marketing process focused on creating, distributing, and measuring valuable, consistent, and relevant content to attract & retain a defined audience and ultimately drive profitable customer action.

Wondering how to explore a career in content marketing? This blog post explains all you need to know about content marketing and the skills required to make a career and all you need to know about online digital marketing courses!

What does a content marketer do?

Content creation:

Content creation entails the creation of well-defined content for the target audience. Before creating content, it is imperative to understand what the marketer wants readers to learn. Content goes hand in hand with SEO in this new digital age.

Content distribution:

Content distribution is vital to make the right content reach the right audience through the right platform. Content distribution is generally done through forums, social media channels, Q&A sites, etc.

Measurement:

Measuring and tracking are vital aspects is important. Consistent reports & constant tracking through analytic tools are vital to conclude future actions.

Skills needed to be a Content Marketer.

Research skills:

Creating a piece of content needs a certain level of knowledge that can only be acquired through research.

Writing skills and grammar:

Writing is the essence of the content. To thrive as a content marketer, be super comfortable with words. When writing for the web, possessing exceptional grammatical skills and vocabulary is not enough. It is vital to understand the target audience and needs, content, and tone of the brand. Being comfortable with different writing styles is a prerequisite.

SEO and other technical skills:

SEO is inevitable for web-writing. Optimizing content for search engines is essential. Some vital SEO factors include keyword research skills, relevant keywords, optimizing page title, meta-description optimization, optimizing images, etc. Organizations highly appreciate technical skills.

Design and creative skills:

As a content marketer, you may work with images and visual content such as infographics, data visualization, and creating/editing videos. Thus, it is vital to have a basic knowledge of design tools.

Project and content management skills:

A content marketer is responsible for looking after several things. For common operations like maintaining an editorial calendar, keeping up with social media posts, assigning tasks, managing blog, tracking relevant metrics, etc. Knowledge of project software tools is essential.

Content marketing as a career

Content marketing is one of the hottest & fastest-growing careers in the marketing and advertising space today. Employment opportunities for content marketers have outnumbered other openings in the marketing domain. These figures are going to expand further in the coming years.

The average salary of a content marketer in India is close to INR 5,42,000 per year. The salary range varies per the individual’s experience and background and can go up to INR 11,08,000 per year. While content creation entails creativity, a great content marketer utilizes creative content in a data-driven space.

Grow with Imarticus Learning

Individuals can boost their skill set in content marketing by taking up online courses. Imarticus Learning offers digital marketing courses that prepare students for a great career in content marketing. These courses add immense credibility to your profile.

The Digital Marketing course is designed to give extensive and detailed coverage of Digital Marketing concepts practically. The programs adopt a collaborative approach focusing on multiple capstone projects, job-ready skills, and guaranteed job interviews.

For more details on Digital Marketing Course Fees, contact us through the Live Chat Support system or visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Bengaluru Hyderabad, Delhi, Gurgaon, and Ahmedabad.

Why Does It Make Sense To Learn Digital Marketing Hands-on With Digital Advertising Agencies?

Posted on July 6, 2021December 5, 2023 by Imarticus Learning

Every business on this planet runs marketing campaigns. It, therefore, goes without saying that a business can never be successful without an effective marketing campaign. Though marketing is a very old concept and uses traditional, time-tested strategies, the world has now gone through an evolution bringing in the digitalization of every sector. Thereby, ushering in the era of digital marketing where Internet marketing techniques have engulfed traditional marketing practices.

How is digital advertising a part of digital marketing?

Digital marketing is a part of marketing that uses technology and digital media to promote products and services. Notably, digital marketing incorporates the collection of data through many online techniques like SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, SMM, e-mail marketing, and social media optimization.

And, digital advertising is a subsection of the larger scope of digital marketing. This includes only the part where the collected data, strategies, and various above-mentioned online techniques are used to promote products, services, and brands. This process is interlinked and never-ending. Digital advertising, therefore, makes optimum use of the digital marketing process to ensure a wider reach within a given target structure.

Why are digital marketing prodegree and hands-on training recommended?

We should always keep in mind that hands-on training is always effective for learning technology applications and gaining insight into how the market functions. The entire corpus of what is termed digital marketing is an extremely nuanced process with various steps and digital advertising employs a host of these very same procedures and uses the results derived for efficiency.

So, we can conclude for sure that hands-on training with an efficient digital advertising company will be the most beneficial to get in-depth technical knowledge about this field.

The industry, however, has higher expectations from the people who wish to work in this arena. Nowadays, every organization is looking for people who are efficient enough in all the skills required to perform the job from just when they enter the organization. This is the reason we should get ourselves into a digital marketing prodegree. These are programs with countless benefits.

Digital marketing prodegree programs partner up with various industry experts and firms to provide students with the best and most practical industry-oriented courses. During the course, you can enhance your skills through industry-oriented projects.

You get to work with large brand case studies enhancing your marketing strategy skills. They allow you to gain the raw knowledge of various digital marketing concepts by involving in real-life simulated projects about marketing challenges and situations.

Students also get chances to solve marketing concerns and issues of ongoing businesses allowing them to be digital marketing experts. And, finally, such courses help you with resume building, enhancing your profile, getting prepared for interviews, and finding suitable and desirable job opportunities. So, the digital marketing prodegree program not only helps you get educated but also gain hands-on training.

Now, we have a clear idea that both digital marketing and digital advertising are different but interrelated terms. We also understand the need for hands-on training and a digital marketing course. So, calm down your mind, learn digital marketing along with hands-on training, and prove to your employers that you are the best they could find for their organization.

Your search for the ‘best Digital Marketing course near me’ ends here!

Posted on May 26, 2021April 17, 2025 by Imarticus Learning

Digital marketing has taken the marketing world by storm and deeply impacted business and audience relations. With the advancement and involvement of technology in marketing, professionals need to upgrade. Those polished by experience need to show some light and guidance to those aspiring to be a part of this new-age industry.

The Future is Digital:

According to a Goldman Sachs report, “digital marketing career scope in India is going to be worth $160 billion by 2025.” This is three times the current value, and with more organizations shifting focus to digital marketing, the scope extends to infinity.

The digital advertising spends are speculated to reach Rs 25,000 crore in India in 2021, with a 10.5% growth rate. This poses a situation with the availability of millions of employment opportunities in this sector, including social media marketing, content creation, online retailing, and online advertising.

A recent report from LinkedIn reflects digital marketing jobs as an emerging career in India. Thus, the need for upskilling and learning is ever-demanding.

Why Choose a Career in Digital Marketing?

The demand for digital marketers with finely tuned skills is enormous and growing. Jobs are available in every imaginable industry at a low cost of entry, that is, limited prerequisite knowledge and experience.

Average salaries in the digital marketing sector range from $73,000 to $114,000. There are ample job opportunities for digital marketing managers, SEO managers, SEM/PPC experts, SM managers, Affiliate marketers, content marketers, etc.

Many learning schools offer practical and straightforward learning technique that helps students to gain insights into the digital marketing arena and proper implementation.

An ideal course in Digital Marketing must cover an introduction to digital marketing, SEO, Social Media Marketing, Content Marketing, SEM, Email Marketing, Affiliate marketing, Video Marketing, Influencer Marketing, e-Commerce marketing, local business advertising, Mobile Marketing, etc.

Enroll in Digital Marketing Prodegree!

Even the so-called ‘best’ Digital Marketing institutes do not offer what Imarticus does. But, partnering with industry leaders like Digitas and a course structured and designed by an elite panel of industry experts, you get a perfectly polished syllabus focused on practical projects and in-depth learning through virtual classrooms.

The Benefits of Associating with Imarticus:

Work on Large Brand Case Studies

Through this Prodegree, you learn how large consumer brands use Digital Marketing. Case studies allow you to learn how marketing strategies are used to retain competitive advantage. In addition, Imarticus partners with industrial stalwarts to understand the decision-making process and its impact.

Simulated Projects

This course gives you a hands-on experience of digital marketing tools. First, the program equips you with a thorough knowledge of marketing concepts like SEO, content, social, paid media, and ORM. Then, you become a professional to apply the theory learned during the program in practical, real-life marketing tasks.

Real Website Capstone Project

Through this program, you get to solve all marketing concerns and issues with specially selected live websites as capstone projects. This enhances the overall experience for aspirants, allowing a better understanding of Digital Marketing through an expert’s perspective while solving live problems.

Approved by an Industry Council

Senior veterans from the industry share their expert opinions to design the program, giving the students the latest verified knowledge.

Additionally, the cutting-edge curriculum based on current marketing trends promises abundant career growth, leading to excellent job placement opportunities in the new-age industry.

Indeed, your search for the ‘best Digital Marketing course near me’ must end with a Prodegree from Imarticus Learning!

Proven Ways to Earn Money Sitting at Home Through Digital Marketing

Posted on May 20, 2021March 21, 2024 by Imarticus Learning

You may have seen many people getting interested in digital marketing these days. Why is everyone looking up ‘digital marketing courses near me’? It is because after learning digital marketing you can easily start earning money from your home. Digital marketing is one of the most fruitful and rewarding career options currently. Intrigued?

We will discuss how you can work from home and advance your career through digital marketing. You will also learn how you can start your career in digital marketing and learn the required skills easily.

Become a freelance digital marketer

Do you want to have a deeper knowledge of digital marketing? Maybe you want to use this knowledge to help others. If that is so, then you can start your career as a freelance digital marketer. As a freelance digital marketer, you will be responsible for helping your clients understand their online position and solve their digital marketing problems.

Because you would be a freelancer, you would be working freely and at your own pace. A freelancer’s earnings depend completely on his/her work.

The pandemic has caused an upsurge in the demand for freelancers in nearly every sector. According to a report, 64% of freelancers shared that they received more assignments in June 2020 than they received in May and April. This is quite noteworthy when you consider that the pandemic was at its peak during this period.

Many businesses preferred hiring freelancers during the pandemic as it helped them reduce costs and increase productivity. Hence, now is a great time to start your career as a freelance digital marketer.

Launch a digital marketing agency

If you have always wanted to launch a business of your own and be an entrepreneur, then you can launch a digital marketing agency.

A digital marketing agency focuses on helping its clients manage their online presence and attract customers online through social media, SEO, and other methods. It would be best to take a digital marketing course or a social media marketing course before launching an agency.

That is because you would need a thorough knowledge of the digital marketing field as an agency owner. You should also focus on developing your interpersonal and teamwork skills as part of your preparation for launching a digital marketing agency.

How to start your digital marketing career?

There are many ways to earn money sitting at home when you know digital marketing. To start a career in this field, you will need to take a digital marketing course.

Online digital marketing courses are an excellent way to learn the required skills of this field. That is because online digital marketing courses allow you to study at your own pace from the comfort and safety of your home.

You can start your search with looking by ‘digital marketing courses near me’ or you can start searching for the best digital marketing course as well.

Once you have taken a social media marketing course, you would have learnt about its various concepts and would be eligible to start your professional journey in this field.

Taking the best digital marketing course can certainly help you enjoy work from home opportunities and boost your career growth. We recommend joining a digital marketing course online as it would let you study from your home.

Online courses offer you a detailed learning experience while keeping you safe from the pandemic. Lockdowns don’t affect online courses, which is a huge reason why you should pursue a digital marketing course online.

If you are interested in learning more about digital marketing courses, then check out Imarticus’ prodegree program. The course will not only teach you the necessary skills but also give you the expertise to become a job-ready professional.

https://imarticus.org/how-can-digital-marketing-boost-your-brand-value/

Will Digital Marketing Emerge As A Best Career Option In 2021?

Posted on May 14, 2021April 6, 2024 by Imarticus Learning

The COVID-19 and work-from-home culture has taught valuable lessons about the vitality of digital media. With online opportunities on the rise, active users are increasing exponentially.

A Google Report suggests, “India has potential to reach up to $100B in e-commerce. With evolving customers from various demographics and locations, the growth prospect in digital sales is huge.”

Since the digital universe unlocks employment offers, this article should guide you into the importance of digital marketing for businesses, fix your career goals, upgrade and learn digital marketing skills through programs, and get established in a suitable domain.

Here Why Businesses Love to Leverage Digital Marketing:

Ease of Audience Targeting

The digital marketing platforms provide precision through data in terms of the target audience. It expands the target audience base through specific factors like age, gender, geography, interests, etc. This provides businesses a focus on niche markets and an opportunity to retarget potential customers.

Low Investment, High ROI

The Cost Per Lead with digital marketing is 61% lesser than traditional marketing. Strategies like PPC & social media advertisements cut down costs while enhancing audience targeting. Digital marketing campaigns show measurable results as soon as deployed, which boosts ROI. Through analytics and metrics, business owners can gauge performance.

Reaching Users Through Different Modes

When marketing for online media, businesses can use any strategies out of social media, content marketing, search optimization, pay-per-click, and email marketing. This, in return, increases the user-engagement, something conventional advertising modules lack.

Why a Career in Digital Marketing?

Considerable merits of digital marketing give aspirants a reason to join the field professionally.

Utilization of skills

New-age organizations look for skilled resources. People with digital skills can upscale themselves with digital marketing certifications.

Versatile field

Digital marketing is a vast field and offers something for everyone. You can quickly build upon your existing skills and learn new skills by enrolling in a digital marketing course online. This will boost your skills and provide you an advance in your career in monetary terms.

Creativity

Digital marketing is a creative domain. Unlike technical fields, it offers many creative job roles in writing, designing, audio, video production, etc.

Evolving industry

Being a fast-paced industry, digital marketing job roles offer a job-security due to their immense scope in the future. If you are a fast learner and eager to improve, there’s always something around the corner for you.

Working in a diverse environment

Networking strengthens the base for professional growth. In the digital marketing field, you constantly enhance your creative skills while expanding your network and dealing with people.

Digital marketing professionals specialize in multiple areas, depending on passion and skills. Currently, the following options are available for aspiring digital marketing professionals:

Video/audio production
SEO
Social media
E-commerce
Mobile/Email marketing
Marketing automation
Content curation
Web development
Web design
Business Analytics

Planning for a Digital Marketing Career

Start by analyzing your talents and observe where you fit. Anyone with a knack for social media can help with business account management skills. Someone good at analytics can specialize in digital marketing analysis and look for the best digital marketing course that empowers them.

Imarticus Learning offers a PG program in Digital Marketing and Digital Marketing ProDegree, an excellent opportunity to upscale and advance in careers.

Industry experts formulate these digital marketing certification courses for hands-on knowledge and experience via several industry-specific projects. Such digital marketing course online allows learning job-relevant skills through Tech-Enabled Learning. It the best way to gain industry certification and expand the network for better employment opportunities.

Why digital marketing course online?

Online courses are convenient and a great way to up-skill at your own pace and schedule.

You have access to information 24/7, and online learning cuts down many expenses related to traditional learning.

The course structure better equips you to understand the digital marketing industry.

The course easily fits into your budget.

The course strengthens your network, and placement assistance helps you get the best industry package.

With specific budgets allotted for digital marketing in many industries, the importance and growth opportunities are inevitable, both for businesses and aspirants!

Tag: Digital Marketing online training