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Tag: Content Marketing

Content Distribution Tactics: Maximising Reach Through Diverse Channels

Posted on by Imarticus Learning

In this age of digital marketing, it is essential to have smart content distribution tactics. It is not possible to achieve long-term success without proper content distribution methods.

What’s the point of producing a marvellous piece of content if nobody views it? Content distribution aids in promoting your content to build brand loyalty.

In this blog, you will learn the basics of content distribution and some content distribution tactics you can utilise for your brand. Getting a certification in digital marketing can help you as many recruiters actively seek candidates skilled in content distribution tactics.

What is Content Distribution?

Content distribution is the method of promoting and publishing your content so that they reach a larger audience. You can promote the content through several platforms and channels. The content might consist of images, videos, social media updates or blog posts.

Some of the channels available for content distribution are ads, social media platforms, websites and email newsletters. You can use a wide variety of tools for promoting your content to a target audience.

Why Should You Use Content Distribution Tactics?

Good content distribution tactics are crucial for brands who want to reach a wider audience. A digital marketing campaign cannot see success without a proper content distribution strategy. Look at some of the reasons why you should utilise content distribution tactics for your brand.

1. Lead generation
Generating leads is one of the prime reasons for using content distribution. An effective content distribution strategy ensures you reach potential customers and urge them to purchase your product or sign up for your website.

2. Increased visibility
Every brand wants to reach a wider audience. Content distribution tactics can help you to increase your brand’s visibility. You can reach a larger customer base by using several platforms and channels simultaneously.

3. Reach target audience
The online world is full of content for people to browse. You have to ensure that your company reaches the right audience. Content distribution tactics ensure that your content reaches the right people by targeting precise interests and demographics.

4. Brand awareness
You must regularly publish quality content on your social media channels. This ensures people that your brand ranks high in the market and also builds brand awareness.

5. Maximisation of ROI
Good content distribution tactics mean your content is reaching the right audience. This can contribute to a larger return on investment. As you target specific interests, you can rest assured that your audience is probably going to engage with your company.

6. Improved SEO
Content distribution means promoting your content in multiple channels and platforms. This can improve your search rankings since you can add more backlinks to your website or app using the platforms.

What Are the Contents You Can Distribute?

Before discussing content distribution tactics, check out the types of content you can use for digital marketing. Some of the content types are:

  • Blog posts
  • Pillar-pages
  • How-to guides
  • Infographics
  • E-books
  • Checklists
  • Videos
  • Newsletters

Content Distribution Channels

Content distribution channels are the medium through which you promote your content. You can choose channels based on your resources and target audience.

We can divide these channels into three specific categories – owned, earned and paid.

Owned Channels

These are channels that your company owns and controls. You can decide how you want to share the content and what to publish from your own channels. A few examples of owned media are:

  • Your blog and website
  • Social media profiles
  • Mobile applications
  • Landing pages
  • Email marketing
  • Podcasts

Earned Channels

These channels belong to external third parties who promote and share your content for free. Third parties can include journalists, review sites, customers and bloggers. A few examples of earned media include:

  • Guest posts
  • Mentions
  • Product reviews
  • Public relations
  • Social shares
  • Communities like Quora and Reddit

Paid Channels

You have to pay for these channels to promote your content. Paid advertising is one of the key strategies of digital marketing. You can run paid ad campaigns on various platforms. Here are a few examples of paid content distribution channels:

  • PPC (Pay-Per-Click) ads
  • Paid social ads
  • Influencer marketing
  • Sponsored content

Creating Content Distribution Tactics

An effective content distribution strategy can ensure your brand reaches new heights. This involves careful planning and reaching the ideal audience. Here are a few steps for creating content distribution tactics.

Research your audience

Knowing your audience is the first step in content distribution. You need to know what your audience wants and then you can distribute appropriate content to them. Start collecting demographic data from your social media followers, website visitors and customers. You can use tools such as Google Analytics to find information about your audience.

Set clear KPIs

The content distribution tactics that you utilise must involve specific key performance indicators (KPIs) for setting goals. These goals can determine what you aim to do in the future. Some of the metrics that can aid in content distribution include follower growth, conversion rate, testimonials and bounce rate.

Create a social media calendar

A social media calendar helps you keep track of your content. You can stay organised with your content distribution strategy by tracking which content is performing well and which is not. The calendar also provides your team with a roadmap of the content they are to work on in the future.

Choose content distribution channels

After knowing your target audience, you can get a better idea of the channels you need to focus on. The content distribution channels might consist of your website, social media platforms, third-party channels and email newsletters. Each channel has its pros and cons, so choose wisely where your target audience is most likely to engage.

Select the content type

Choosing the content type is very important for promoting your brand. Most brands prioritise their blogs when choosing to publish content. The blog post can be shared on other content distribution channels using digital marketing tools.

Create shareable content

Ensure that the content you publish makes the audience want to share. Visually appealing and easy-to-understand content are great ways to create shareable content. The content must be easy to share with social sharing buttons and should include a CTA.

Distribute the content

Now that your team has created the content, it’s time to market it. Use your calendar and chosen channels to publish your content. Follow the rules for each marketing channel and optimise your content accordingly.

Measure the results

This is the last step in content distribution tactics. Track the performance of your content. You can use analytics tools for monitoring the traffic and finding out conversion rates. Keep in mind the KPIs you set earlier.

Conclusion

Effective content distribution tactics can help in the growth of a company. In today’s online world, it is really important that brands recognise the value of content distribution and allocate teams for the same purpose.

A digital marketing course like the Post Graduate Programme in Digital Marketing from Imarticus Learning can steer you on the right path. You will be able to use marketing tools like Facebook Ads and Google Analytics after you finish this course. Enrol at Imarticus Learning now.

How to use a chatbot in your digital marketing training?

Posted on by Imarticus Learning

Are you looking for digital marketing training? If so, do you know what a conversational bot is? Perhaps you’ve heard of them but don’t know exactly what they’re for. Or even have the idea that they are only useful for large companies. Not at all, a conversational bot is also useful for small and medium-sized companies, in fact, for all those online businesses that are interested in serving their customers and potential buyers 24 hours a day. Interesting, isn’t it?

If you are interested in getting a digital marketing certification, stay tuned. In this article, we tell you how this type of technology will help you increase your conversions.

best digital marketing coursesIn addition, you can continue to expand your knowledge with the digital marketing course online. You will learn how to use the digital tools at your fingertips to position your brand online.

Conversational bot for web

A conversational bot or chatbot is used to provide assistance to users of your products. In fact, there are already many e-commerce companies that already have this type of virtual assistant, even on their social networks.

As you can see, you can integrate a conversational bot into your different communication channels. This way you can provide complete assistance. Do a quick search, you will see that there are lots of different software that offer this type of service. Moreover, no programming knowledge is required.

This type of technology is designed so that you can easily have your own bot. Through an easy interface, you can build the expected conversation with the virtual assistant. You can solve frequently asked questions, offer additional information and even generate leads.

For each type of purpose, experts differentiate between two types of chatbots. Let’s take a look at them in the following section.

Differences between chatbots

Depending on the use we want to give to our conversational bot, we should look for a certain type of bot.

If the function of your bot is simply to answer simple questions, then you only need to build a simple, question-answer-based argument. This type of bot is called Dumb Chatbots, and tech experts recommend it for small businesses.

But if your online shop has a wide reach, you may need something more complex. There are Smart Chatbots, which, as the name suggests, are intelligent technology. That’s right, we’re talking about artificial intelligence (AI).

Specifically, a conversational bot makes use of machine learning, a type of AI capable of recognizing different contexts throughout the conversation, understanding synonyms, and even learning. These types of bots are aimed at larger companies, with a wide range of services and perhaps a more varied audience. Go ahead and update your online shop with this type of technological advance.

Benefits of implementing a chatbot

This web support can help you to enhance and improve many aspects of your company and website, let’s take a look at some of them:

  • Increased sales
  • Increased customer retention
  • Increased conversion
  • Increased brand reputation
  • Increased customer satisfaction

Conclusion

You already know the benefits that the implementation of a chatbot can bring to a website and a business. What are you waiting to learn how to implement a chatbox? At Imarticus we offer you a Digital Marketing program where you will get all the tools and knowledge to carry a successful carrier. Visit our website to learn more.

Top 5 digital marketing strategies to skyrocket your website traffic

Posted on by Imarticus Learning

If you are in the marketing industry, You must not be unknown from the realms of digital marketing. It is an umbrella term for different types of marketing that use digital technologies to communicate with customers and prospects. This blog post will cover five powerful digital marketing strategies that can get implemented today to help skyrocket your website traffic!

Successful marketing in today’s digital world requires a comprehensive and dynamic web presence that reaches the right audience, drives targeted traffic to your website, and convinces visitors into converting. It is where leading-edge SEO (Search Engine Optimization) comes in: it helps you increase rankings on search results pages by using best practices, including content writing, on-page optimization, link building, and technical SEO.

Here are five critical tips to help you create an effective digital marketing plan to skyrocket your website traffic.

Social Media Marketing

It is crucial to have an active social media presence, including Facebook and Twitter accounts, and have a well-designed website with share buttons for each site page. Make sure you engage with customers on these platforms by responding quickly and being transparent about who you are – this builds trust and can help convert leads into customers.

Email Marketing

Another critical element of a successful digital marketing plan is email marketing. It involves collecting the contact information of potential and current customers through an opt-in form on your website, then sending them periodic emails that include valuable content such as blog posts, infographics, eBooks, or case studies.

Paid Search (PPC)

Paid search is a form of online advertising that allows you to place ads on third-party partners’ websites, such as Google and Yahoo!. When one types a keyword related to your business into one of these search engines, they will see your ad as a result. Paid search can be an effective way to reach new customers and drive traffic to your website.

Conversion Rate Optimization (CRO) 

It is the process of improving the percentage of visitors who take the desired action on your website, such as filling out a contact form or making a purchase. CRO includes tactics like A/B testing, user experience design, and lead capture forms.

Video marketing

 Video marketing is one of the most powerful digital marketing tools out there. It can help you skyrocket your website traffic and reach a wider audience. Creating videos relevant to your target market can attract more visitors to your website. You can also use videos to promote your products or services and increase sales.

By incorporating these five digital marketing strategies into your overall plan, you can create a powerful web presence that will help you increase website traffic and convert more leads into customers.

Become a Digital Marketing Pro with Imarticus Learning

Our Digital Marketing course provides students with a comprehensive and in-depth understanding of Digital Marketing concepts in a more practical scenario. This Digital marketing training offers a highly collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews.

Course Benefits for Learners:

  • Students develop a deep understanding of marketing concepts, including SEO, Content, Social, Paid Media, and ORM. 
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Impress employers & showcase skills with digital marketing courses recognized by India’s prestigious academic collaborations.

Contact us via the chat support system, or drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.

What you must consider while looking for the best Digital Marketing Course

Posted on by Imarticus Learning

Best Digital Marketing Course

Digital marketing is a relatively new field in which many people are looking for courses to get an introduction to the topic or deepen their knowledge. Training in this sector is essential to have a broad understanding of the elements that make up marketing strategies since every month new advances and tools appear within this field.

Many companies can benefit from digital marketing if they apply it inside their companies by promoting their economic activities and businesses. However, to do so it is important to know how digital marketing works and how to apply it within the different business units of an enterprise. 

Taking online digital marketing courses can help professionals to have a better understanding of the market, optimize time when selecting marketing strategies, and have access to the necessary guidelines to implement these strategies.

For professionals like managers, analysts, or consultants digital marketing courses and tools can become useful and convenient to stand out from other professionals constantly updating their comprehension. Among students getting a certification in digital marketing can be a great option for a future perspective allowing them to get differentiating skills.


Digital Marketing Certification

Getting a certification in digital marketing will focus on enlarging the most up-to-date expertise and knowledge in the fast-changing world of digital marketing. Becoming proficient in the basics and further complicated concepts of digital marketing can now be possible with this type of certification. The skills acquired through the courses will help professionals gain a deep understanding of concepts like social media, e-mailing, digital advertising, inbound marketing, or search engine optimization to develop thoughtful marketing plans.

Most digital marketing certifications are specialized in a particular aspect of marketing using the internet as the means to advertise and release new products, features, businesses, or projects. Throughout the courses, students can interact with professionals in the field of advertising and marketing, as well as entrepreneurs that use digital marketing tools daily. Thanks to this type of certification new job opportunities can be opened. 

Digital Marketing Placement Course

Placement is a technique that has been used in the marketing world for decades. This technique involves the promotion of brands, services, or products in non-advertising content. Digital placement keeps the same idea but uses digital media channels and content portals to do marketing. This is made by using blogs, search engines, video ads or even apps, as the support channel that will host the content of the ad. Remember to always have a clear target audience and understand what kind of online content they access, to get the attention of the right eyes in your campaign.

There is no better way to learn about digital tools than using digital tools! Digital marketing courses tend to be very flexible in terms of time and money allowing students to complete them according to their availability and paying in placements. Access to the online material does not have set schedules giving the possibility of combining these studies with other activities. Moreover, the courses can be customized to suit one’s needs and enhance their knowledge in a specific field within digital marketing.

Imarticus an Input to Career Development
If you are willing to learn and get a broader understanding of digital marketing our digital marketing postgraduate course Imarticus brings to you the best alternative. Providing you with the perfect combination of theory and practical courses will give you the necessary tools to take your business to the next level through digital marketing.

An up-to-date and thorough scope of the most important skills needed in this fast-changing sector will prepare you to stand out among the rest of the competitors. Upgrade your profile, develop a strong portfolio of practical activities and impress employees with a certification endorsed by one of the top IIT – IIT Roorkee.

Which marketing strategies should you use to retain customer confidence in your business?

Posted on by Imarticus Learning

Which marketing strategies should you use to retain customer confidence in your business?

You will never know what marketing strategy is best for you until you try it. Some strategies work well than others, depending on the type of company and industry. If you need to make a permanent impression with your customers, read this blog post and learn how to use the right marketing strategies for your business.

  1. Gain Feedback from Your Clients

Requesting for feedback is the best way to see how your consumers see your business and whether or not you are so long as they are with the service they want. It should be easy to accomplish since you already have the contact information of all of your customers. Just reach out to them with a survey or ask for their opinions in person.

  1. Create a Credible Blog

Use your blog to create awareness about the great things happening within your company. If you already have a blog, then be sure to update it regularly with new information that will keep consumers interested. It is an excellent way to build trust with your customers because they know you care about their concerns and opinions.

  1. Emphasize Your Service

Your marketing strategy should always emphasize the services that you provide for your customers because happy clients will keep coming to your business in the future if they are satisfied with what you did for them. For example, a dentist should not spend money on a new marketing campaign. Instead, they should spend the time and money improving their services to achieve success in the long run.

  1. Generate Positive Buzz on Social Media

A great way to promote your company is through social media because it opens doors for you as a business owner and gets your company more recognition from consumers. Incorporating your services into social media posts is crucial to allow consumers to feel connected with your business.

  1. Provide Exceptional Customer Service

Customer service should be your main priority, so every decision you make throughout the day needs to be focused on improving it, especially if there are problems or concerns within your company. When your clients are satisfied, they will be happy with your business. Create marketing strategies that resonate with consumers and provide them with valuable information useful for them daily. Consumers pay attention to what conveys throughout the media, so it would be beneficial to do something that will make you stand out.

Explore and learn digital marketing with Imarticus Learning

This certified digital marketing course is for industry experts that allow students to work on several specific projects. This curriculum is developed with current marketing trends and gives the student tremendous growth in their digital marketing career. Digitas operates as an industry partner where students get a perfect curriculum of 120 hours with practical projects and in-depth learning.

Some course USP:

  • This online digital marketing course for students aid the students to learn job-relevant skills.
  • Impress employers & showcase skills with the best digital marketing training endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions.

Contact us through the live chat support system or schedule a visit to Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon training centers.

How to digitize your business with social media platforms, ppc ads and affiliate marketing

Posted on by Imarticus Learning

The best thing about social media is that it’s not just for sharing selfies and political opinions. If you’re looking for a way to market your business online, then you’ve come to the right place.

This blog post will explore ways businesses can use social media platforms such as Facebook and Instagram to their advantage. You can use social media ads, affiliate marketing on social networks, and connecting with influencers on popular websites like YouTube. Keep reading if you want some insider tips from an expert!

  1. Promote your business with Facebook ads

Almost everyone uses Facebook these days. So it goes without saying that promoting your business on the site can help you gain massive exposure for relatively low costs. The first stage is to create a page for your business on Facebook, write some catchy headlines and populate your page with photos of yourself and customers enjoying the products or services you have to offer.

  1. Promote your business with Instagram ads

If you’re looking for a way to market your business on mobile, advertising on Instagram is usually the best option. What’s more, you only need $5 per day to reach targeted users in your area. You can also use hashtags like #tbt (Throwback Thursday) and #weekend to get your posts in front of people who are likely to be interested in whatever it is that you’re selling.

  1. Promote your business with affiliate marketing on social media sites

One of the best ways to promote your business online is by partnering with other influencers to cross-promote for each other. You can collaborate with other companies and encourage each other’s products and services on social media. It will help you increase leads and sales while saving you a lot of time. You can create a one-time post or develop a long-term strategy to build your brand awareness.

  1. Promote your business with YouTube videos

If you’re looking for another way to reach potential customers with relatively low costs, then YouTube is the best solution. However, before you start creating videos for your business, there are a few things that you should bear in mind:

  • Video content that doesn’t get many views or isn’t relevant will do more harm than good!
  • Avoid talking about yourself and promoting your products/services excessively in the videos. Instead, focus on communicating value and engaging your audience by asking questions.
  • Make sure you optimize your video titles to include popular search keywords relevant to the content of your videos so that people can find them easily when searching online.

Explore and Learn digital marketing with Imarticus Learning

Industry experts created the Certified social media Marketing Course to provide students with hands-on experience and expertise through various industry-specific assignments. Furthermore, the cutting-edge curriculum, which follows current marketing trends, offers a lot of career advancement in Digital Marketing, which will lead to a lot of work chances soon. Students’ hunt for the “best Digital Marketing course near me” has come to an end!

best digital marketing course with placement in IndiaSome course USP:

World-Class Academic Professors to learn from through live online sessions and discussions.

What Are The Ways To Advertise on Digital Platforms?

Posted on by Imarticus Learning

The number of smartphone users in India is estimated to go over 760 million in 2021. For you, this might be a simple statistic but for an organization, it’s a lucrative opportunity.

Why is that? 

That’s because companies can utilize digital marketing to reach these users and generate new customers. The rise of smartphone users and the internet has caused an uptick in the demand for digital marketing implementations. 

Whether you’re interested in taking online digital marketing courses or want to promote a business, you’ll find the following points useful as we’ll cover the various ways companies promote themselves on digital platforms:

Social Media Promotions

Social media ads are among the most popular ways for companies to promote themselves online. All the prominent social media platforms allow marketers to run ads to reach more customers. It’s their primary source of revenue. 

Search Engine Marketing

Google and other search engines offer businesses to rank for specific keywords by paying a certain fee. This is called search engine marketing, and companies use it to attract specific customers. 

For example, if you search for “online digital marketing courses”, you’d find many web pages with ‘Ad’ written before their URL. They are all paid results and are a result of search engine marketing. 

Online Digital Marketing CourseContent Marketing 

Another way of promotion is through creating content that people search for. It’s called content marketing and it’s also a highly popular section of digital marketing. 

Here, a company creates content that its targeted audience usually looks for. For example, if you’re a digital marketing student, then you’d probably find a guide on digital marketing quite useful.  Content marketing helps companies in attracting new customers without spending a lot of money. 

How to start a career in Digital Marketing

Certainly, there are numerous methods for a company to reach new customers by utilizing digital marketing. Hence, the demand for digital marketing professionals is sky-rocketing. 

If you want to pursue a career in digital marketing, then you’ll need to learn the fundamentals of marketing and the various technologies used in digital marketing. The best way to do so is by taking digital marketing training. 

Online Digital Marketing CourseYou can join a digital marketing course, which would allow you to learn directly from experts. Taking digital marketing training would also help you get certified which would help you apply for relevant roles in different organizations. 

On the other hand, if you want to learn a specific aspect of digital marketing, then you can take a different course. For example, if you want to become an SEO expert, then you’ll need to take an SEO course online. An SEO course online would teach you the required concepts to become an SEO professional. 

However, before you join a program, be sure to check its details such as the digital marketing course fees. 

Conclusion

https://imarticus.org/Post-Graduation-Program-in-Digital-Marketing-with-Digitas/There are many ways for an organization to promote itself online. From social media platforms such as YouTube and Instagram to search engines such as Bing and Google, companies have many options to choose from when it comes to digital marketing. 

If you want to become a professional in this field, then you should take a digital marketing course. You can head to our site to get more info such as digital marketing course fees and requirements.

Essential SEO Skills to Drive Frequent Traffic for Your Blog

Posted on by Imarticus Learning

Digital Marketing

The digital market has become an area of interest for young professionals. Basically, digital marketing aims to use electronic devices to promote and measure advertising campaigns. In an ever-growing market, the Indian digital advertising market has increased 5 times its original size, from 2015 to 2020.

If your interest is to get into a Digital Marketing Career, being able to master digital tools such as SEO to address web traffic and make successful digital campaigns, is not only relevant but crucial.

But What Does SEO Really Mean

SEO stands for Search Engine Optimization, which is a marketing process that helps to get the traffic to a website from the search done on engines such as Google or Bing. SEO management encompasses thus, the ability to select the best keywords, creating useful, quality content, connecting the people to the right links, and using advanced analytic tools to measure clicks and views.

All in all, an SEO specialist needs to be aware of the audience and industry, the competitors, and the market in general. Becoming an expert on the market will allow the specialist to create the right content at the right moment. The professional will be the content creator, who will clearly identify the common words searched by the users, the shift words, and the industry-specific terms.

The match between the audience behavior when they are doing an online search with the careful word selection used within the content is not an easy task and requires support tools to make the right selection. Finally, an integral SEO specialist needs to also be able to analyze and report the results derived from a digital advertisement campaign.

SEO Skills for a Blogger

Blogs are, like any other digital content platform, susceptible to get more traffic using SEO tools. A set of skills from good SEO management can highly improve the visits to your blog content.

An integral, critical comprehension of the market and the potential audience is crucial to make the right decision in terms of content, length, visuals, and speech style. A set of impressive communicative skills are materialized not only in the writing but also in convincing and getting clients on board. Moreover, as a digital professional, comprehension of the technical side of the digital data is relevant to give good advice in terms of the speed and quality of the content shared in a blog.

Finally, using tools like Google Analytics is not enough to analyze the data. The professionals must also be able to define the right metrics, select the relevant KPIs and get insights about digital content consumption. This set of tools is wrapped up with the data analysis skills, that will assure that your blog gets the attention it needs at precisely the right moment.

SEO Skills with Imarticus

Becoming an integral, active professional in the online landscape requires getting the best digital marketing course. In our Digital Marketing Post Graduate programs, we offer more than 228-hour job-skill-oriented learning, covering detailed concepts with an industry-oriented learning path. Get the knowledge from the digital industry experts, through a set of brand case studies and real projects to apply the learned principles.

best digital marketing courses in IndiaThis is summed up by the recognition and certification from giants of the digital industries, Google and Hubspot, that you can acquire during our program. You will develop an important set of skills, having constant, close guidance through the academic program and the career placement.

Conclusion

If you are looking forward to improving your chances of getting into the promising digital market, a simple SEO course online will not be enough. Join our Post Graduate program and launch your career to the future.

Related Article:

Digital Marketing: The biggest growth driver for business! 

SEO Optimization: Why Your Landing Page Should Display Consistency in Design, Graphics, Language, and Tone of Voice

Posted on by Imarticus Learning

Due to the recent rise in e-commerce businesses and online marketing, brands are focusing on the quality of landing pages. If clients like the look of the landing page and can clearly understand the brand, they are more likely to purchase the products or services available. Thus, the appearance of landing pages can affect digital marketing significantly.

It is also why brands are looking for professionals who have completed at least an SEO course online. Those who wish to build a career in the digital marketing industry and assist brands in developing landing pages can opt for the DM program offered by Imarticus Learning.

Building a Creative and Impactful Landing Page

An SEO course online from prestigious institutes like Imarticus Learning will focus on the overall appearance of a brand’s landing page. The quality of a landing page can be judged by its design, the graphics present, the language of the content, and the tone in which the said content is delivered. If there is no lack of these four aspects, then the landing page will do very well.

The design of a landing page should be clear and easily understandable to potential clients. Graphics used on the page need to be attractive but not too complex. The color scheme of the landing page needs to be aesthetic. However, the design and graphics are not supposed only to improve the visual appearance of the page. They are meant to make it functional.

A page design that highlights different sections of the brand outlines the benefits and the services, using good-quality graphics, will make the page navigable. Digital marketers should also keep in mind the audience. The target audience needs to relate to the brand, so the language cannot be too complex. The tone of voice needs to be friendly but informative. Those who visit the page need to relate to the brand and trust it enough to purchase.

Consistency is critical when it comes to landing pages. Keeping a consistent design and not changing the graphics too often will help clients remember a brand’s page. The type and tone of content, too, need to remain consistent. If the appearance of the landing page is being changed frequently, people might feel confused, and the page won’t work as well as the business needs it to. It is also not easy to optimize inconsistent landing pages. Therefore, designers and marketers need to ensure that the page’s appearance will remain the same, except for minor changes.

How to Ensure the Success of a Landing Page?

Candidates need to complete a degree to work with brands on their landing pages and have a successful digital marketing career. Imarticus Learning’s PGP in Digital Marketing is a course that provides 228 hours of hands-on training and case studies from some of the biggest brands. Students will learn collaborative skills through 4 capstone projects that are based on real business issues.

The curriculum also includes the study of modern technological tools that are used in digital marketing. So, students will be taught various concepts like SEO, ORM, content marketing, social media, and paid media marketing. Thus they will develop a complete understanding of the digital marketing industry. After completing the course, candidates can work with the best brands in creating landing pages and other marketing solutions.

Imarticus Learning offers the best digital marketing course. Graduates will correctly optimize the landing page and direct more traffic towards a brand’s website.

Digital Marketing: The Biggest Growth Driver for Businesses!

Posted on by Imarticus Learning

Introduction

We have all heard the statement that digital marketing is the future. Some have even said that a majority of marketing strategies would be based on digital marketing soon. Yet, what is the hype around digital marketing, and why do many consider it the most significant growth driver for businesses? Let’s find out.

To put it simply, digital marketing is the use of digital media to advertise, promote and endorse products and services. Such digital channels include social media, emails, search engines, mobile apps, and websites. This leads us to why digital marketing is required in today’s day and age, and why people are pursuing a career in digital marketing.

The Need for Digital Marketing

In short, with physical shops closing down and personal meets reducing exponentially, digital marketing was the go-to tool for businesses during the first phase of the Covid-19 pandemic. And, it still is. Even before the pandemic, companies that embraced digital marketing had a higher chance of boosting their sales and revenue than those that did not. Here’s why:

  • Almost half the world’s population uses emails. This provides businesses with the unique opportunity to reach out to many people through digital marketing campaigns. This wouldn’t have been possible with traditional marketing techniques.

Affordable smartphones have taken the world by storm, and the testament to this is that there are around 6.3 billion smartphone users in the world. Digital marketing allows a brand to penetrate the digital space of all these users

  • As a result of the reach, digital marketing has led to greater engagement between the customer and the business owner. This can boost sales in the long run by establishing a loyal customer base.
  • Digital marketing also allows people to have more control over their campaigns than in traditional marketing. For example, traditional campaigns have many contractual red-tapes that don’t allow you to change the course of your campaign based on feedback from the target audience.

The Impact of Digital Marketing

There are plenty of business owners who have realized the potential of digital marketing and enrolled in various digital marketing courses online, like the Hubspot Digital Marketing Certification. Yet, what are the impacts that are making businesses switch to digital marketing?

 

  • A Terrific ROI: Digital marketing provides an unbelievable return on investment or ROI. Emails can give a return of $42 on an investment of a mere $1!
  • Converting Leads: With the help of digital marketing, businesses and brands have a higher chance of converting potential customers into purchasing clients!
  • Affordability: Digital marketing is generally very cost-effective. This is in stark contrast to traditional marketing ways, where running ads could sometimes be costly.
  • Hitting The Bull’s Eye: Digital marketing allows you to target customers who are more likely to buy certain products and services. Thus, instead of running mass adverts, you could single out your target audience resulting in more sales and revenue.
  • The Personal Touch: Digital marketing tools have given brands a personal touch. Interactions with the client have increased, and as a result, it has led to a loyal consumer base. This only helps in the long-run growth of the company!

Conclusion

With the world in a digital age, there is an increased number of people using digital media platforms to stay connected. Thus, in order to maximize a company’s reach, it is imperative for brands and companies to realize that digital marketing is the best way forward for promoting products and services and building brand awareness!

best digital marketing courses in IndiaIf a professional or a small business owner wants to learn more about digital marketing, then there are plenty of digital marketing courses online.

Hubspot Digital Marketing Certification and other such courses definitely help in having a career in digital marketing.