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Tag: big data training

3 Ways Big Data Can Influence Decision-Making for Organizations!

Posted on by Imarticus Learning

An enterprise or any organization collects a massive amount of data daily while performing its operations. This data can be in the form of customer information while making purchases, vouchers,s, and bills by manufacturers, viewership on the online portals, etc.

For an upward movement in the market, it is significant that this big data does not lie untreated in the systems of the company instead it should be worked upon and put to good use to increase the efficiency of the company.

To screen and filter the big data, data analysts are hired to convert that data into a useful piece of information. It may be likely to occur to you that how big data influences an organization’s functioning. There are some decisions that are largely based on big data.

Influence of Big Data on Decision Making of an Organization

In the following three ways, big data creates an impact on the decision-making and the overall performance of a company.

  1. Promotional enhancement through real-time data

Whenever you shop from a branded store, you start receiving emails about their offers which sometimes claim that some deals are exclusively for you. Do you ever wonder how they send personalized emails to every customer based on their interests and their shopping histories?

Big Data CareerThese all are some promotional activities which the companies do by making use of big data. Big data influences the decision-making of the promotional activities of a company.

By doing this, customers may feel informed through the brand and it is sometimes the biggest and the most important step towards creating customer loyalty and long-term relationships.

  1. Expanding Operations Without Spending Too Much

To initiate a promotional activity or a campaign to attract customers, some companies spend a hefty amount of money which may or may not turn out to be 100 percent successful. However, by making effective use of big data these expenses can be avoided. If you already know which customer tends to buy within a specific price range, personalized promotions through the internet become easy.

Big Data Career

Moreover, wasteful expenditure can be avoided to a great extent. Real-time data can prove to be beneficial in determining some major issues in a particular product or service.

Companies can appoint data analysts who can screen the real-time data and make necessary changes as and when required.

  1. Speeding the Action

Whenever a company launches any product in the market, it is always hard for the company to anticipate the response it may get. Supposedly, the customers have questions or certain queries about the product, taking some time to answer them might affect the overall image of the company as well as the product.

Big data helps to tackle this problem in real-time. Queries can be handled in seconds than wasting several minutes and replacements can be made in fewer days as compared to the time it used to take earlier. Big data has brought about a paradigm shift in decision making which has made customer dealing and answering queries a much simpler task.

Conclusion

With edge-to-edge competition in the market, it is significant for any organization that it makes effective use of big data in its favor.

Big Data Career

With the proper use of big data, companies can foresee and predict the future market for their products and services as well. The points mentioned above have presented a lucid picture of how important big data has become lately.

Big Data CareerA big data career can prove to be beneficial and is considered among the most demanded career options.

For big data training, you must check out the courses and professional assistance being offered by Imarticus learning.

What Are the Characteristics of Big Data?

Posted on by Imarticus Learning

Big data is the next big wave that is shaping the corporate sector today. Big data gives an idea about the size of data but there are various aspects associated with it. It is also driven by various other factors apart from the size of data such as the sources of data, various formats in which it is available, chunking and extraction, etc.

Big data has managed to find space in all sectors of the market – technology, retail, telecommunications or any other broadly recognized field. It makes use of the available data to derive conclusions.

Need for Big Data

Organizations have huge data resources in an unstructured format. Mostly this data is stored in various devices and is never brought to any use. Data can prove to be a mega resource for the growth of any company as it can equip the company with numerous insights thus acting as the steering wheel of the company. Traditional tools such as Excel are not that efficient in extracting information and putting it to any relevant use. Big data comes into the picture here.

When you have a huge amount of data, it needs to be sorted and then classified under various heads so that the important fields can be easily recognized and brought to use. This space is getting bigger with every passing minute as we are becoming more and more data-oriented.

The volume of data is huge. With the increase in the number of internet users, more data and information are coming into circulation and this has given rise to the value data holds today. This data is produced through various channels like search engines, social media networks, business informatics, etc. It makes use of various tools to summarize information.

Learning Big Data and Hadoop can pave a great career path for someone who wants to have a career in data analytics.

Characteristics of Big Data

 The 4 Vs of Big Data characterize big data. Data needs to be classified and organized for better understanding. The 4 Vs of Big Data are:

  1. Volume
  2. Velocity
  3. Variety
  4. Veracity

These characteristics form the essence of Big Data. It gives insights on how the data should be dealt with and how can the insights from that data can be put to good use.

  1. Volume: Volume defines the size of the data which in today’s time is exploding and increasing exponentially. To be precise, this defines the quantity of data available for the extraction of information. Based on the volume of data, various tools are applied for the segregation of information.
  2. Velocity: Velocity refers to the speed in which the data is processed. The speed of data processing plays a very important role in Big data as a lot of data has to be analyzed and insights have to be drawn within a stipulated time frame, thus making the velocity of data an important feature of Big Data.
  3. Variety: Variety refers to the various types of data from which the relevant information has to be extracted. It is important as data collected from different sources are diverse in many aspects. Big Data makes use of various tools to integrate the diversified data and draw insights for the business.
  4. Veracity: Veracity refers to data accuracy and its relevance with the business information we require or the business decision that has to be made. Veracity helps in the identification of relevant information and hence saves a lot of time.

Conclusion

Big Data today has various dimensions and has opened a new world for data harvesting and extraction. With the help of the Big Data Analytics course, one could gain expertise and in-depth insight into the field.

Is Big Data The Key To Curing The NHS?

Posted on by Imarticus Learning

Is Big Data The Key To Curing The NHS?

The essential and key aspect of every developed nation-state is access to better healthcare facilities. In a dwindling mass of third-world countries, we often find that poor healthcare affects the economic resources that remain untapped for a long. The National Healthcare system developed in the United Kingdom in the aftermath of World War 2 was the most progressive decision undertaken by the state and sovereignty for its citizens and that protects them till today.

This healthcare system can also be accessed by international citizens who stay in these places for a short period of time owing to various reasons. Since its establishment in the early 1950s, it has facilitated an increase in the life expectancy of people. However, handling such large amounts of patient records can be extremely gruesome and challenging especially with the late detection of many diseases the NHS has of late been suffering from a series of major losses. It can, however, be avoided with the emerging technological renovations happening all over the space, especially with the emergence of Big Data.

Big data training helps in involving and combining unstructured databases with a structured database and helps in providing the best solutions to the data barriers with its system of integrating, transforming and empowering the services.

The benefits of big data are clear, and it has become much easier for organizations to collect and store this level of data from their customers and stakeholders. The challenge is to convert that data into information that can help improve operations. For the NHS, its test run operations in Scotland have helped in not just collecting data but also implementing the analysis techniques to understand the warning signs of various new diseases. This targeted intervention can help the NHS from not just run into deficits but also save many more lives.

However, this intervention has to be systematically curated and the needs of the organization addressed effectively to overcome the barriers that exist in the implementation of data analytics. These businesses provide solutions in the market that can cater to almost all niche business operations and ensure that the products and services provided by them are catered effectively.

The predictive data analytics helps in providing a potential light on the patient flow and hospital demands and allows the NHS to make informed decision-making. It helps in allocating the NHS appropriate resources and improving its time efficiencies.

But there also exists a barrier to the implementation process. The big data analysis is seamless but requires huge investment, especially in cases of NHS where a large amount of information has to be provided and the IT infrastructure and data have to be organized to ensure the flow within the business.

Therefore, utilizing this big data across the organization needs to be balanced with an effective training process for the staff to work with these technological assessments. This data also has to be regulated and protected to avoid any mishappenings. It will require initially huge financial investments and operational changes and trained staff to handle the situation at times of crisis.

Therefore, what we have to look at now is whether this system is effective and can it really change the dynamics of healthcare in its absoluteness. Arguably we could say that the investment process is too difficult considering the present scenario of the market systems and the long-term potential to drive down costs across the NHS. However, in today’s world, technological means have the potential to save a company from going into bad daylight and bring about a revolution in the system process and ensure that the healthcare system can become really effective in the long run.

Big Data Hadoop- The Basics

Posted on by Imarticus Learning

The digital universe, is filled up to the brim with data, big data as it is popularly known today, is everywhere around us. With its existence comes another aspect, the never ending search for those who can perform magic with this big data, the Data Scientists as they are popularly known.
The explosion of big data took place about half a decade ago and with that, was uncovered a new avenue of possibilities. Earlier, it was the terra byte or the giga byte, which were known to store biggest data; but now the times are changing and new terms like petabytes or zetabytes have come up as storage units for Big Data.
It was only recently that firms discovered the value in the enormous amounts of data that was pouring in through their customer base of millions. At the same time another prediction was made, this one hinted at more data being generated in the future and with that, more demand would be made for people who would be able to make sense out of this data. Statistics state that India will face a shortage of around 2 lakh data Data Scientists for its firms.
There are a lot of tools in the market, which assist a Data Scientist in Data Analytics. These tools usually help in extracting data, storing it, analyzing it and then drawing solutions. Data Analytics is soon to become a marketing requisite, because of the treasure of patterns and insights hidden under mountains of data. R Programming, SAS Programming, Python, Big Data Hadoop are some of the major tools used in this industry, of these Big Data Hadoop is said to be the forerunner.
Hadoop is very well known as the ‘next big thing’ in the data analytics world. This tool was developed by Apache in the year 2002. The basic idea to develop this tool was a way to provide a better open source network for data analytics. At the peak of its popularity, no tool was better than Hadoop at managing huge amounts of data sets. This tool could extract, store and move data with a lot of ease. It is basically free to download and is a distributed storage and distributed processing platform for managing huge amounts of data.
With the use of Big Data Analytics on the increase, it is seen that Hadoop will become the default software for a lot of e-commerce giants as well as big names in other industries. It is also noticed that in India itself there are quite a lot of professionals who are trained in Hadoop. If we look at the numbers there are almost the same numbers of professionals trained in Hadoop in India as there are in the Silicon Valley. More and more companies are looking to hire these professionals, thus making Hadoop the most sought after skill on resumes.
Imarticus Learning one of best educational institute in India, which offer certification courses and training programs in Hadoop. Many aspirants today are opting for these courses and getting trained in Hadoop as well as other data analytics tools.

Role of Analytics in today’s Scenario!

Posted on by Imarticus Learning

Role of Analytics in Today’s Scenario!

The role of Business Analytics has evolved over the years. Although analytics has been around for a long while, it wasn’t until the last 5 to 10 years that its importance in the business field has been realized. It was in the last 10 years that technology has been revolutionized and we now produce about 2.5 quintillion bytes of data every day. 

This is more data than what was collected in two years previously.

This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data. What has also changed in the last decade is that we now have the means to sift through these 2.5 quintillion bytes of data in a reasonable amount of time. All these changes have major implications for organizations today. This emphasises more on the role of business analytics in today’s times. 

In organizations, analytics enables professionals to convert extensive data and statistical and quantitative analysis into powerful insights that can drive efficient decisions.

Therefore, with analytics, organizations can now base their decisions and strategies on data rather than on gut feelings. Moreover, with the rate at which this data can be analyzed, organizations can keep tabs on the customer trends in near real-time. As a result, the effectiveness of a strategy can be determined almost immediately. Thus, with powerful insights, analytics promises reduced costs and increased profits.

With a sudden surge in the analytics industry, there is a tremendous increase in the demand for analytics expertise across all domains, and throughout all major organizations across the globe.

This adds to the importance of Data Analytics courses and how the youth must pursue a career in Data Analytics. 

IBM’s recent study revealed that “83% of Business Leaders listed Business Analytics as the top priority in their business priority list.”

Deloitte has mentioned in its study that – Decision makers who can leverage everyday data & information into actionable insights for the growth of their organization by taking reliable decisions, will find themselves in a much better position to achieve strategic growth in their careers.

Importance of business analytics

Organizations employ Business analytics so they can make data-driven decisions. The role of business analytics helps any organisation with an excellent overview and insight into how companies can become more efficient, and these insights will enable such businesses to optimize and automate their processes. It is no surprise that data-driven companies, that also make use of business analytics usually outperform their contemporaries. The reason for this is that the insights gained via business analytics enable them to; understand why specific results are achieved, explore more effective business processes, and even predict the likelihood of certain results.

Business analytics also offers adequate support and coverage for businesses that are looking to make the right proactive decisions. Business analytics also allows organizations to automate their entire decision-making process, to deliver real-time responses when needed.

One of the apparent importance of business analytics is the fact that it helps to gain essential business insights. It does this by presenting the right data to work it. This goes a long way in making decision making more efficient, but also easy. This is another reason to make a promising career in data analytics.

Efficiency is one area of business analytics that helps any organization to achieve immediately. Since its inception, business analytics have played a key role in helping business improve their efficiency. Business analytics collates a considerable volume of data on time, and also in a way that it can easily be analyzed. This allows businesses to make the right decisions faster.

Business analytics help organizations to reduce risks. By helping them make the right decisions based on available data such as customer preferences, trends, and so on, it can help businesses to curtail short and long-term risks.

There is an information overload in today’s world and data analytics helps to cut out the clutter to help businesses make safe and smart choices.

Summary

We can conclude that Business Analytics is a field that holds a lot of potential & importance in the way any organisation operates. It indeed is the best time to make a career in Data Analytics. You can always check out our Data Analytics courses to know more.