Introduction

Online digital space has become the largest and most significant domain for advertisement and sales. This space can be effectively utilised even by small companies to sell all over the world. It is in addition to the traditional print and electronic media (such as television, billboards, and newspapers) being used for advertisement and sales promotion.

Companies use these print and electronic media to run paid campaigns to gain exposure and enhance sales. Do you want to become part of this rapidly evolving area of digital marketing? Then as a recently passed out graduate, you would know how to achieve tremendous success by taking up paid media marketing courses.

A career in Paid Media Marketing

Paid media is one of the leading channels for promoting content and attracting customers in the crowded digital space. Social media platforms such as Facebook, Twitter, LinkedIn, etc., offer a variety of ways in which a company can get exposure. Companies can choose social media where their potential customers are highly concentrated.

Then it can devise unique strategies to promote its content by utilising that media’s paid options. Marketing through paid campaigns can take different forms. These include pay-per-click advertising, displaying advertisements, content that embeds brands, and so on. The essential feature of paid campaigns is to promote awareness about the brands and thus complement revenue growth.

As a paid media marketing executive, your career would be challenging as well as interesting in the following ways:

• You may get an opportunity to handle the accounts of small local companies and large multinational companies. 
• You need to design, implement and manage paid media campaigns by seeking guidance and support from your company. 
• The performance of your paid media campaign would be measured using various metrics such as the number of online customer clicks, number of inquiries, conversion of inquiries into sales, and revenue generated per campaign. 
• You will be responsible for assigning budgets and optimising campaigns to maximise revenues. 
• Your work is not in isolation. It involves constant interaction with the sales, account management, and analyst teams. 
• You would get an opportunity to gain knowledge about the company’s various products and technologies.
• You can implement various digital marketing concepts and tools of your choice and gain recognition from the top management. 

The company places tremendous responsibility on your shoulders by appointing you as a paid media executive. Hence, your campaigns should adhere to established moral and ethical standards. 

Imarticus Learning’s Post Graduate Program in Digital Marketing

Imarticus Learning is an Edtech company that specialises in providing industry-certified Post Graduate programs in Digital Marketing. This program incorporates the latest concepts relevant to paid and social media marketing. The industry veterans administer it through a number of support services to the aspirants. These include resume building, providing job leads, mock interviews, program mentors, and hands-on training on digital marketing tools. 

Modules in Digital Marketing Program

This program incorporates various modules related to digital marketing, such as Search Engine Optimisation (SEO), affiliate marketing, paid media marketing, analytics, and Online Reputation Management (ORM). Thus, this program turns a novice like you into a full-fledged industry-ready digital marketing professional by offering a job assurance. You can visit and learn about digital marketing that happens in the real world.

Conclusion

Online digital marketing has become highly competitive since it provides a level playing field for both large and small companies. Hence, it is essential to leverage paid media marketing options optimally for building a successful campaign. You may wonder what differentiates Imarticus Learning’s program from other online digital marketing courses.

The answer is that, unlike other such courses, its curriculum is 228 hours duration. You get an opportunity to learn the nuances of digital marketing through classroom training and tech-enabled online live training. You can also know about other industry-oriented courses offered by Imarticus in the field of finance, marketing, data analytics, and technology by visiting https://imarticus.org. Contact us through our chat support or give us a call for more details.

5 social media marketing essentials to consider before you enrol for a social media marketing training

Have you ever wondered why you see so many captivating brand advertising campaigns on various social media platforms like Facebook, Instagram, YouTube, or Pinterest? Why do people log in constantly to their Twitter and LinkedIn accounts? 

The answers to both the questions are the same – they all are doing social media marketing of their products, services, and skills by creating engaging posts for their prospective customers and clients. 

Social media or digital marketing is the buzzword of this century that is helping businesses drive extensive market reach and attain profitable growth. Social media marketing is evolving as a high-demand career. These training courses are now selling like hotcakes in the EdTech industry. However, it is critical to have a deep understanding of the basics of social media marketing before picking the course of your choice.

So, if you are planning to pursue social media marketing training, read this article as it throws light on the five social media marketing essentials to consider before enrolling. These insights will help you make the prudent decision on the course to pursue to become a successful social media or digital marketer.

Five Social Media Marketing Essentials 

1. Creating unique and engaging social media content is the key to reaching the target audience.

Social media marketing content addresses the customer’s pain points and solves their problems. It makes them feel connected to the product, service, or skill. The type and frequency of posting the content have an influential impact on the reach and responses. It increases brand loyalty, drives engagement, and boosts sales.

• Social media marketing strategy differs for different social media platforms.

The same-size-fits-all hypothesis does not work in the social media world. You must know the tactics for creating and promoting thought-provoking marketing models using digital technologies. The social media marketing strategies must be in line with the needs and interests of the target audience across different platforms. 

 

• Social media platforms are for building and fostering relationships with customers.

 

The target audience performs a pivotal role in social media marketing. With so many brands, messages, and users landing on social media platforms daily, you can stand out from the crowd only when you build one-to-one relationships with your target audience. You must know the strategies to engage with your followers and win their trust and loyalty for long-term association. 

 

• Social media advertising is the doorway to extending your market reach.

 

Besides using compelling content to expand your market reach, you must be aware of the social media advertising tools. You need to ensure your message reaches the target audience and makes an impact to spark desired actions. Influencer and affiliate marketing are the two effective social media advertising techniques. 

 

• Measuring the Return on Investment (ROI) of your social media marketing strategies is essential. 

 

Lastly, you must acquire the knowledge to compute the monetary and non-monetary results of your social media marketing pursuits. It includes calculating financial profits and benefits accrued due to increasing customer retention, brand loyalty, and awareness. Social media analytics reports provide data and metrics on traffic and engagements. It hence forms the basis of ROI measurement.

Consider the above points before enrolling in social media marketing training.

A Prodigious Course For Aspiring Social Media Marketers

Imarticus Learning, a technology-driven educational institute, offers a Post Graduate Program in Digital Marketing. The course provides all-inclusive, tech-enabled learning of digital marketing concepts. It aims to impart teaching on social media marketing concepts alongside other digital marketing tools such as content, SEO, paid media, e-mail, and e-commerce.

Imarticus provides five Google and one HubSpot Digital Marketing Certification through this course. You are eligible to apply if you are a graduate with 0-2 years of digital marketing experience.

So, enrol today if you aspire to broaden your skill set and leverage the influence of social media to excel in your career and business. The conceptual base and real-world case studies provide you with the secret sauces to gain a competitive edge using digital marketing techniques.

 Any Questions?

Contact us through our chat support or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad. 

Happy Learning!

4 most common digital marketing mistakes and how you should respond to them?

Introduction

Digital marketing is an excellent way of promoting not just your business overall. Still, a dedicated campaign can help promote a particular product/service/solution or even an activity that concerns the reputation of your business. A flawed digital marketing campaign can seriously dent the overall prospects of your business. So, you must avoid making common digital marketing mistakes and take measures to tackle them with the help of experts who have done online digital marketing certification courses.

Common Digital Marketing Mistakes

1. Lack of realistic goals and tracking

 The most prominent digital marketing mistake you make is to have a goalless marketing campaign. Without goals, your digital marketing campaign will have no focus and set your business up for failure. Also, unrealistic goals won’t help you achieve them, no matter how well you implement digital marketing strategies. Tracking your goals enables you to improve upon objectives and strategies. To do this, better adopt a SMART approach: 

 

• Specific: Aim to achieve a precise action.

• Measurable: Measure your goals with relevant data and metrics.

• Achievable: Ensure your goals are achievable.

• Realistic: You need to stay within your budget and don’t use resources that your digital marketing team can’t handle.

• Time-sensitive: Set goals with deadlines. It will help your digital marketing team work strategically.

2. Wrong target audience

 

You must avoid the mistake of targeting the wrong audience as part of a digital marketing campaign. You try to reach out to more people but feel discouraged when people don’t buy your products or services. Targeting the right audience with proper research and testing would be best. To do that, you need a competent digital marketing team who have done online digital marketing certification courses and know the trade tricks to target the right audience.

 For starters, create marketing personas resembling your previous customers. These personas can be based primarily on: 

1. Interests
2. Hobbies
3. Demographics
4. Buying habits

 After establishing the persona, you target an audience, hoping they provide better Returns On Investment (ROI).

3. Superficial approach to SEO

You need to have a blog with well-written SEO-optimised website content for visibility and to attract organic traffic. SEO is a fast-changing game; you need to be well-informed and follow the ever-changing rules.

 SEO experts with relevant online digital marketing certification can significantly ensure that content related to your business, product, or service appears prominently at the top of search results. The key to having a sound SEO strategy is based on the following: 

• Quality content: Search engines like Google favour high-quality, relevant, well-researched web content. Making it visually rich with images and videos will ensure time spent by the target audience is longer, ultimately boosting their engagement.

• Right keywords: Using the right keywords can help you get the desired rank in search results. A Keyword is a word your target audience searches online. The right keyword will focus on your business/product /service and put you at the top of a specific search volume with the highest ranking.

• Friendliness: Nowadays, people like to search online while on the move. As such, a mobile-friendly website will get better placement in search results.

• Image name optimization: If possible, you must name your image files correctly with your target keyword. Defining alt tags to get a higher ranking in search results helps.

• Backlinks: Backlinks from authority domains and influencers can help your webpage get a better ranking in search results.

• URLs:  It’s better to use short and clean URLs containing prime target keywords. Also, giving an accurate page description will help boost your webpage’s ranking in search results.

 To best utilise SEO for better ranking, you must keep yourself updated with changes in SEO format and algorithms and learn from them if you plan to devise and deploy your strategy and resources. You can also deploy the services of a professional SEO service provider whose job is to provide services to the clientele. They apply the SEO knowledge of resources that have gained their expertise, having successfully cleared some of the best digital marketing courses.

4. Posting on social media with no plan

Nowadays, any business needs to have a strong presence on social media. Use it to spread positive connotations about your business. Poorly executed social media promotions can result in a negative pitch that can backfire on you.

 Use social media to engage with your customers directly, expand your reach and build relationships. However, consistency and timings are critical. You need to develop a commensurate social media posting strategy with your goals. The key is to implement a strategy that is:

a) Specific

b) Measurable

c) Attainable

d) Relevant

e) Timely

 Most importantly, it would be best to have a dedicated team to handle your social media pitch. Headed by a social media manager, the team must have a content creator (visual/written), SEO expert, and social media platform handler. The team will need to create a strategy to give a boost to your social media followers, engage with them, team up with influencers, and make regular promotional campaigns across various social media platforms. 

Conclusion

 Digital marketing is the way to promote your business in the 21st century. You can develop a strong digital marketing strategy that covers SEO, social media, and optimised content. The idea is that it should help target the right kind of audience. To do that, you need to have a qualified digital marketing expert in your ranks. We at Imarticus create digital marketing experts who can help your business grow. We provide some of the best online digital marketing certification courses. Contact us via chat support or message, or drive into our training centre in Mumbai, Chennai, Bengaluru, Delhi, Thane, Ahmedabad, Pune, and Gurgaon.