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Category: Marketing

Digital Marketing

Find Your Perfect B2B Audience with This Easy SEO Strategy

Posted on by Imarticus Learning

Find Your Perfect B2B Audience with This Easy SEO Strategy

Business-to-business (B2B) digital advertising and marketing have rapidly increased. This remarkable shift from traditional advertising and marketing strategies to B2B solutions has occurred because of the use of the internet and changes in static trends. 

To understand more about the SEO strategy to target your perfect B2B audience, take up a digital marketing course with placements that will offer you all the important insights. Learn SEO online and read along to know all about the process of implementing the B2B SEO strategy.

What is B2B SEO?

To rank the B2B website pages higher in a google search, the B2B SEO (search engine optimisation) strategy is implemented. Examples of search engines are Google, Firefox, Bing, etc. The process of B2B SEO is completely based on the algorithm of keywords. To enlighten you about keywords, it is the set of words that companies or people use most while searching about an intended thing or topic.

However, you do not have to target a wide range of democratic groups when you are searching with the help of B2B SEO. The target audience for applying the B2B SEO strategy is the decision-maker of an organisation or a company. Such an audience could be the marketing and advertising managers, Chief Executive Officer or stakeholders of a company.

Process of Building an Effective B2B SEO Strategy

Social media has been the main driver of implementing B2B SEO strategy in marketing and advertising. A company can use content marketing by conducting email marketing campaigns and blogging. Here’s a step-by-step guide to building an effective B2B SEO strategy for your company:

Step 1: Create your decision-maker persona

The goal here is to find out your target audience. As it is a B2B mode of marketing, the target audience is a business and not a customer. So you need to choose the type of business you want to target and attract to your website. That will help you to understand the words and topics they search in Google.

workplace etiquette

There are multiple persona creating tools available in the market that can help you to create a persona to attract your pool of audience. 

Step 2: Choose your bottom-of-the-funnel keywords

In this step, you analyse what they search for and get to know about what you sell. The process of understanding and analysing the journey of a customer is called a marketing funnel. You should use a simple version of a marketing funnel to understand the search of your target audience.

It is in this step that you become aware of the keywords of a particular topic of search. Finding the seed keyword and making an analysis of it is a major part of this step.

Step 3: Find top-of-the-funnel topics

The marketing funnel is broad and includes a lot of keywords. The task in this step is to find the top-of-the-funnel keywords. Your marketing content will be based on those keywords so that whenever a business searches for anything with those keywords, your content appears. 

The top-of-the-funnel keywords are searched extensively more by people when compared to the bottom-of-the-funnel keywords. The search volume of the top-of-the-funnel keywords is unmatched.

Step 4: Optimize your product and service pages

Optimising your pages is a very integral part of the whole process. You need to make sure that the content on your website is 100% original and unique. Or else plagiarism issues will arise regarding your content and it will be termed as duplicate. Also, decide on the type of content you want to create for your website. In some cases, long-form content is preferred whereas, in others, you need to stick to short-form content.

Step 5: Create an immensely valuable B2B blog

Blogging is a necessary aspect of creating content. Valuable blogs help you to establish your website as a powerhouse of resources. The blogs must include ultimate guides and relevant topics.

The type of content and it being 100% original helps Google to understand the authenticity of your page. Use the smart keywords throughout your content organically so that your content will be shown as the top one to the people who are searching for it.

Step 6: Build backlinks for your B2B Website

Creating backlinks is a must if you want to grow in B2B SEO. Backlinks are hyperlinks that the user can click on and go to the intended website or page that they want to refer to. It is a type of digital PR that involves multiple amounts of tools and references. These backlinks can also be used to attach your partner pages with your content.

Final Thoughts

In the world of digital marketing, search engine optimisation (SEO) is just the perfect way of finding your target audience. Learn SEO online with the IIT Roorkee digital marketing certification course by Imarticus and know all about B2B SEO. The scores will help you to become more effective in your career and you will be better recapped with the knowledge of B2B SEO strategy.

A Better Future Awaits: Digital Marketing Course with Job Interviews Guarantee

Posted on by Imarticus Learning

Nowadays, digital technologies are transforming practically everything you do. Take the example of your smartphone. With a single touch, you can control almost every aspect of your life. Everything is at your fingertips, from buying clothes to food items and hiring a taxi to book travel tickets. The term “digital marketing” is described as a marketing strategy that predominantly uses the internet to communicate with the target audience through different digital media channels and platforms.

In recent years, the digital marketing scene globally has reached USD 353 billion in 2020, and at a CAGR of 17.6%, it will reach USD 930 by 2026. Now, India being one of the top internet users, this sector is set to thrive in the coming years. So, if you complete the digital marketing certification course, you are set to have a great career in a growing sector.

Importance and scope of digital marketing

The appearance of businesses on Google through SEO and PPC makes it possible for them to engage with the right customers. This boosts their brand’s trust and visibility. Moreover, social media platforms and email marketing also play an important role in widening the company’s reach.

Along with that, the social media platforms like Facebook, Instagram, Twitter, etc., have significant potential when it comes to finding the right customers. A well-strategized social media campaign can boost your company’s reach and position in the market alongside the revenue.

Research by Burning Glass Technologies reveals that 4 out of 10 professions now demand digital marketing expertise. Thus, you will never waste time if you pick digital marketing as a career. Companies, established as well as new start-ups, are paying big salaries to digital marketers as there is a greater demand than supply for them.

Digital marketing courses with placements

 As said earlier, digital marketers have a great demand. So, if you are planning a career in digital marketing, it is necessary for you to have a bit-by-bit knowledge of the field. The easiest way to study the entire basic to intermediate level of digital marketing is through a digital marketing certification course.

Now, there are several digital marketing institutes that provide certificate or diploma programs in this field. Some of them also provide advantages like networking and job placement aids. A PG course from Imarticus not only gives you the best ever knowledge in digital marketing but also assures a 100% job assurance. What more do you require for your future to be bright and successful?

 Digital marketing online training is very popular among the space of digital marketers as:

  • People learn in-depth information about any topic they choose while relaxing in the comfort of their own homes.
  • People from a variety of fields have the opportunity to take basic, advanced, certification, diploma, and masters-level courses online.
  • Many online universities provide free digital marketing courses to improve your knowledge and abilities for a more lucrative job.

What will you learn from a digital marketing course with placement?

A digital marketing course will teach both fundamentals and advanced elements of digital marketing. Together with your ability to use judgement, awareness, and perception in combination with these courses will help you develop efficient digital strategy and planning.

When studied carefully, the course can enhance your creativity and flair for developing digital advertising in addition to providing enough cerebral stimulation. Moreover, you can gain knowledge on the foundations of successful online marketing. Besides, developing your web presence and doing market research and adaptation are helpful as changes regularly occur in the field and industry of digital marketing.

Along with the daily lectures, the digital marketing certification course also provides you with videos, case studies, PowerPoint presentations, reading materials, and e-books, so as to make your learning easy.

Eligibility for a digital marketing course

Students must be graduates in order to be eligible for a digital marketing course. You will require to be a graduate with two years of professional experience for a PGD course at Imarticus.

As mentioned earlier, digital marketing is any sort of online marketing that makes use of online platforms. So, why don’t you opt for an online course for digital marketing too? The postgraduate course in digital marketing from Imarticus Learning provides skill-oriented training.   

With this digital marketing course with placement, you can become an online marketer with great and unique learning resources. You will learn first-hand and in-depth about digital marketing, including search, performance, social, content, analytics, email, ORM, and even media purchasing and planning.

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Dominate The Facebook Marketplace with This Social Media Marketing Course

Posted on by Imarticus Learning

Dominate The Facebook Marketplace with This Social Media Marketing Course

Everything began in 2004 with the launch of Facebook, which ushered in a brand-new era of the internet. Emails, chats and instant messaging were the main topics up until this point.

Did anyone anticipate a platform with multiple users where the entire planet would appear so small? The ability to communicate and engage with people from around the world is now only a click away. Yes, it was a virtual reunion gathering!

And given that Facebook is now so pervasive in our lives, from our personal to our professional lives, there is a considerable demand for social media marketing courses worldwide. 

What is Marketing on Facebook?

The idea of using the social networking site Facebook to buy, sell and market products or services is known as Facebook marketing. Facebook divides its users between two groups: private users and public users. The choice to use the profile as a general user, where personal news feeds and stories are available to everyone, or as a private user is entirely up to the individual. 

Not only as a brand but as an individual project can all be sold or bought at a very reasonable price. It combines organic marketing with a sponsored promotion in the form of a Facebook advertisement or boosted post.

Facebook is still a powerful tool for promotion and advertising, and now that TikTok, as well as Instagram, have more users than Facebook, businesses have more factors to consider when determining which platform would be the most profitable for their company. Through Facebook advertisements, stories, posts featuring brand tags, campaigns and other methods, the user can display a product here. It is comparable to a deep ocean that, if properly explored, may propel any small to medium-sized enterprise to great heights.

How Does the Facebook Marketplace Work?

Users here on the platform can browse for and buy things listed for sale on Facebook’s Marketplace from both individual users and companies. A list of things that match a user’s search criteria will be generated by Marketplace when they conduct a keyword search for a product. Enter ‘apartment’ in the search field on the left side of the Facebook Marketplace homepage to get started. 

We immediately receive a list of outcomes in various pricing ranges. It is also possible to further filter the outcomes. You have the option of sorting by place, distance, price range, method of delivery, state, listed date and unit availability. Users can even narrow their search to a particular neighbourhood if they so choose. Sellers receive their payments directly into their bank account. The time in which they receive the payments depends on the bank itself. The buying process seems to be rather seamless. Using Messenger to get in touch with merchants is quite simple. People who have bought anything from the Facebook Marketplace have reported that the pricing is extremely reasonable compared to things that are bought from any store. 

Free SEO Courses: Are They Worth it?

For those new to SEO, free classes are an excellent place to start. They can provide you with the fundamentals, but if you want to master SEO, they are insufficient. Since it takes a lot of money, time, as well as effort to produce quality SEO courses, they are not available for free. A quality online course is consistently enhanced with fresh information based on feedback from students and updated frequently to reflect new trends.

With a free course, this is certainly not the case. Consider our SEO complete course as an example. The information is consistently updated to assist students in learning activities, and it has been changed hundreds of times since its first release to cover new SEO trends.

You can learn SEO online for free, however, if you want to study the ins and outs of SEO, you might want to enrol in a professional SEO course. This way, you won’t have to waste time stumbling around and hunting for bits of knowledge on free sites.

Conclusion 

When done correctly, social media marketing can be very productive. Knowing how to use the best and most current methods will make you stand out among other marketing professionals as well as strategists and advance your career. 

If you are in search of a social media marketing course we recommend the IIT Roorkee digital marketing certification course. Imarticus offers the most well-known social media training providers to assist you to choose the finest social media marketing course. These chosen courses were picked based on the standard of the course material, the reputation of the instructors, the price, the certification and the length. The course is suitable for both newcomers and seasoned social media marketing experts. 

Job-Interview Guarantee – Your Dream Job in Digital Marketing Awaits

Posted on by Imarticus Learning

Many people all around the world are finding new and interesting opportunities in the digital marketing field because of the rise of the digital economy. Professionals in the marketing industry can upgrade their knowledge with the help of newly developed digital marketing courses.

A digital marketer who keeps up with the industry trends and upgrades his/her knowledge and skills stands apart from the queue and bags the best jobs in the field. 

Why should you learn digital marketing?

With the proliferation of online platforms and marketing tools, modern companies can no longer ignore the importance of digital marketing strategies for expansion. Despite this, numerous new enterprises have emerged, providing job seekers with various opportunities to choose from.

A company’s online marketing strategy’s day-to-day operations require the expertise of digital marketing professionals. Notably, professionals in the field need to have a vast knowledge of the fundamentals of digital marketing strategies, such as social media marketing, SEO, SEM, mobile app marketing, and e-mail marketing. Businesses need employees who are certified in digital marketing, either digitally or through classroom instruction.

What career opportunities do digital marketing courses with a job-interview guarantee provide?

e-learning training programs

As said earlier, digital marketing is a growing field of study for many people. As a result, it opens up several career opportunities for people with digital marketing certification courses. The top digital marketing jobs are listed below.

  • Digital marketing manager

A digital marketing manager oversees the strategic development of digital marketing initiatives across several platforms (e.g., social media, search engine optimisation/marketing, paid media, e-mail marketing, etc.). They keep an eye on all digital marketing efforts and ensure they’re being optimised to generate the most money and reach the most people.

  • SEO specialist

One of the primary functions of an SEO expert is to improve a site’s visibility in search engine results. They are also well-versed in optimising your website for various search engines to maximise exposure. Moreover, they devise plans and tactics to improve the site’s visibility in search engines.

  • Manager of social media

A social media manager oversees a company or brand’s social media accounts. Moreover, he/she is responsible for developing the platform’s strategy, content, and promotion.

  • Content marketing specialist

A content marketing specialist’s job is to deliver the brand’s story in a fresh and engaging way. They also manage the content of your website, as well as your blog, social media pages, other advertising and promotional content, and more!

  • Search engine optimisation (SEO) analyst or PPC expert

A search engine marketing (SEM) or pay-per-click (PPC) analyst’s primary responsibility is to analyse website traffic in order to incorporate it into campaign tracking and the rest of online marketing, including search analytics and SEO.

  • Search engine optimisation (SEO) content writer

Search engine optimisation content writers research trending and relevant themes. They also add SEO insights, keywords, etc., to the online content, including blogs, social media copy, website content, advertisements, and more. 

Further, the following job opportunities in the domain of digital marketing are quite common:

  • Creators and developers of websites
  • Director of client relations
  • Manager of electronic commerce
  • Manager of digital advertising

Salary trends of digital marketing  

In the beginning, you can expect to earn a salary of Rs 2 LPA, increasing up to Rs 6 LPA as you gain experience. But, a digital marketing analyst can expect to make anything from Rs 3.6 LPA to Rs 9.4 LPA annually.

Additionally, it’s easy to see why digital marketing experts command a higher wage. Jobs that demand digital skills pay 29% more than those that don’t, according to a separate analysis from Burning Glass Technologies. And, completing a digital marketing certification course will better your chances of securing high-paying jobs.

Moving ahead, let’s have a look at the salary of some of the most promising careers in digital marketing

  • An expert in digital marketing can expect to earn a median annual salary of Rs 4.5 lakh.
  • An annual salary of Rs 5 lakh is typical for a social media manager in India.
  • An online business expert in India may expect to earn a yearly salary of about Rs 6.5 lakh.
  • Moreover, the average annual income for a content strategist in India is Rs 7.5 lakh.
  • A digital marketing analyst in India can expect to make around Rs 4 lakh.

To sum up, if you are planning a career in the digital marketing domain, then a good starting point can be a digital marketing course from Imarticus Learning. Being one of the premier educational institutions for professional courses, Imarticus Learning offers post-graduate digital marketing courses that can help you up your skill in this domain.

Moreover, to give your career an added boost, you can complete your social media marketing training and open up new opportunities for you. 

Learn SEO and SMM strategies online to transform your business

Posted on by Imarticus Learning

Learn SEO and SMM strategies online to transform your business

It is essential to stay up-to-date with the latest marketing strategies in the digital age. Search Engine Optimization and Social Media Marketing are effective ways to get your business noticed online. With the right tools and tips, even a beginner can acquire these skills and use them to transform their business.

Understanding SEO 

SEO is a practice that increases visibility on search engines such as Google, Yahoo, or Bing. It helps your website become more visible in organic search results by using strategically researched keywords to appropriately align with what users are searching for. Additionally, good SEO also optimizes both your website’s content and its technical aspects for better navigation and website performance. 

Learning SMM 

SMM is an essential part of a successful online presence. It involves creating content that will engage customers on social media platforms such as Instagram, Twitter, LinkedIn, Facebook, YouTube, and more. 

This type of marketing isn’t just about posting content; it includes developing relationships with customers through sharing stories or ideas that help generate brand awareness while building trust among potential customers. You can do this through targeted campaigns on social media platforms and influencer marketing to reach a wider audience. 

How can you learn SEO and SMM strategies?

The most important thing is to start learning about SEO and SMM strategies. You can learn how to rank highly on Google and generate more leads for your company if you put in the extra time and effort.

SEO and SMM strategies are two of the most essential and profitable areas of marketing. You’ll need to invest in training to learn SEO and SMM strategies. Online resources are available to learn SEO and SMM strategies, so you don’t need extensive knowledge or experience to transform your business today! 

From courses to webinars and articles, plenty of tutorials offer step-by-step instructions on using these new strategies for maximum benefit. It is essential to understand the basics first to know how best to apply them to generate more leads for your business.  

Here are some of the top options:

  • Join a group of people in your niche already doing what you want.
  • Read as much content as possible about SEO and SMM techniques.
  • Attend conferences, seminars, and workshops related to your niche.
  • Sign up for courses that teach about SEO. There are many online courses available that cover all aspects of SEO. You can even find free courses if you look hard enough!

SEO and SMM are potent tools to help businesses grow in this digital age. With the right online resources, beginners can learn how to utilize these strategies for their small or large businesses! By understanding the basics of SEO & SMM first before delving deeper into their implementation tactics, anyone can start transforming their business today!

Discover IIT digital marketing course with Imarticus Learning

In the age of digital transformation, businesses today rely on the most recent technology and digital channels to communicate with their existing and potential customers. For those looking for the best Social media marketing course and desiring to learn the industry’s fundamentals from a reputable university, we have developed this advanced digital marketing certification course and MarTech course in collaboration with IIT Roorkee.

 Course Benefits For Learners:

  • Learn SEO online, and comprehend the most recent trends and algorithms to get a head start in your career.
  • As you progress through the program, our knowledgeable mentors will assist you in achieving your goals.
  • Through live online sessions and conversations, learners can receive instruction from some of India’s top educators and specialists.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch with us via chat support.

Learn SEO Basics and Advanced Techniques to Rank Your Website

Posted on by Imarticus Learning

 Learn SEO Basics and Advanced Techniques to Rank Your Website

Although the internet is brimming with excellent content, finding it can be difficult. Finding high-quality websites with the keywords you want to rank in search engines is made more accessible by learning SEO fundamentals and advanced techniques. 

This blog post will discuss the basics of SEO and some advanced techniques that you can use to rank your website higher in SERPs. We will also provide helpful tips to help you learn more about SEO and improve your ranking performance.

Basics Of SEO

SEO is a short form of “Search engine optimization.” This is a long-term marketing strategy employed to improve a website’s visibility and organic search results in google. It is optimizing a website for Google’s algorithm to earn higher web traffic levels and improve the site’s overall online visibility.

SEO can broadly classify into two types:

  1. On-Page SEO: This type of SEO focuses on optimizing the content and other elements on your website so that search engines can index and understand your website.

  2. Off-Page SEO: This type of SEO focuses on building links to your website from other high-quality websites. This helps improve the authority and trustworthiness of your site, which can lead to higher rankings in SERPs.

Many different factors go into SEO, but some of the most important ones include the following:

  • Keywords: Keywords are the words or phrases that people use when they search for something on the internet. To rank for certain keywords, you need to include them in your website content in a natural and relevant way.
  • Content: When it comes to search engine optimization, content is king. Your website content must be well-written, informative, and keyword-rich to rank well in SERPs.
  • Links: Links are essential for both on-page and off-page SEO. Inbound links to your website from high-quality websites help improve your site’s authority and trustworthiness, which can lead to higher rankings.

Advanced SEO Techniques

These techniques are less widely known or used than the basics, but they can be very effective in helping you improve your website’s ranking.

  • Schema Markup: For search engines to better understand the content of your website, you can add code called schema markup. As a result, your website may rank higher in SERPs for particular keywords, which is good for SEO.
  • Google Authorship: Google Authorship is a program that allows you to link your website content to your Google+ profile. This can help improve your click-through rate from SERPs and your SEO.
  • Social Media: For SEO, you can use this effective tool. Creating and sharing high-quality content on social media can help improve your website’s ranking and visibility.

Some Helpful Tips for SEO course

When it comes to SEO courses, there are a lot of options available online. 

Here are some helpful tips to keep in mind when choosing an SEO course:

  • Make sure the course covers both basic and advanced SEO techniques. You don’t want to avoid getting stuck with a course that only covers the basics.
  • Choose a course that is up-to-date and covers the latest SEO trends. 
  • Make sure the course is taught by an experienced SEO professional. You want to ensure you are learning from someone who knows what they’re talking about.

Discover a Career in Digital Marketing with Imarticus Learning

With a more collaborative curriculum that places a strong emphasis on employability skills, capstone projects, and opportunities for stable employment, our digital marketing certification course offers placement assurance. 

Course Benefits for Learners:

  • By examining client case studies, students will discover how big businesses use online digital marketing training to keep their competitive edge.
  • Students can now access the most crucial content marketing certification program, which fully grasps concepts in digital marketing.
  • Students can now participate in digital marketing online training to learn SEO basics.

 Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via the chat support system.

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A step-by-step guide to setting up your first digital marketing campaign

Posted on by Imarticus Learning

A step-by-step guide to setting up your first digital marketing campaign

A successful marketing campaign takes study, preparation, time, and patience. Those who are thinking of pursuing a digital marketing career can learn digital marketing with the help of digital marketing online courses or digital marketing online training. There is a lot of chatter to contend with when it comes to guaranteeing that your message reaches the right individuals at the appropriate time, so make sure you plan each step carefully.

There is a continual or near-constant interchange of data between the firm and the many internet channels on which they promote through digital marketing. SEO, for example, is an essential component of most digital marketing strategies. However, SEO is something that cannot be purchased or implemented in a single transaction. SEO is indeed an ongoing cycle, and to maintain your score rising and your rivals from surpassing you for your most key search phrases, you must study data and evaluate your efficacy frequently.

Now, we’ll walk you through the step-by-step framework of your digital marketing strategy.

1. Situational Observation

The first step in designing your digital marketing strategy is to do an analysis and evaluation (SWOT analysis) of the organization. The SWOT analysis is an excellent framework for this since it allows you to examine your company’s and the market’s strengths, weaknesses, opportunities, and threats. We must be conversant with the environment in which we work, as well as the demands of our customers and in which they are handled.

This analysis is both qualitative and quantitative, taking into account elements such as social habits, mediators, influencers, and more. We also need to undertake an internal investigation to determine our company’s digital situation: is our webpage customer-centric? How would you rate the functionality and browsing experience? Do we maintain our blog regularly? What is the current position of our website? What about our presence on social media?

2. Set Digital Marketing Objectives

Once you’ve determined your market position and strong points, set some goals to help you see where your efforts should lead you. You may focus on this aspect of your digital strategy using the framework of the SMART objectives: precise, measurable, achievable, meaningful, and timely goals.

3. Establish the Marketing Strategy

What are you planning to do once you’ve set your company objectives? In digital marketing, personalizing is becoming increasingly crucial. Keep the following aspects in mind while developing your plan for following your plan:

  • ·   Segmenting your target market
  • ·   Positioning
  • ·   Strategy for Content
  • ·   Keyword investigation
  • ·   Calendar of content
  • ·   Social networking

4. Digital Marketing Strategies and Tactics

Based on our goals (appeal, conversion, and loyalty), we’ll use various techniques such as email campaigns, online networks, CRM, web optimization, Seo, paid media advertising, and so on. You may hold webinars, stimulate ebook downloads, produce infographics or any sort of material, and also give discounts, promotions, and offers as value forms for acquisition.

5. KPIs and Results Measuring

After you’ve designed and executed your digital marketing, the effort doesn’t stop. The following step is crucial: analyzing the results. Analytics has evolved into a vital component for improving digital marketing effectiveness and budget.

Conclusion

Keep these stages in mind while you develop your digital marketing strategy, and don’t leave anything at all to chance; it’s your worst adversary if you want to establish yourself and increase your presence in the online realm.

Learn Digital marketing from any Digital Marketing online course or take Digital Marketing online training if possible to clear your idea about your campaign and increase your basic ideas about Marketing strategies.

Similarly, remember that technology may be your biggest ally when it comes to establishing tailored, automated, and ultimately effective marketing efforts. As the task becomes more difficult, new solutions allow you to ease your work and improve your effectiveness. 

IIT Roorkee is a leader in digital marketing certification courses: How to get in

Posted on by Imarticus Learning

IIT Roorkee is a leader in digital marketing certification courses: How to get in

IIT Roorkee Is A Leader In Digital Marketing Certification Courses: How To Get In

The IITs are the holy grail for every student who dreams of thriving in the technical industry. IIT Roorkee has been ranked 369 by the QS World ranking of universities of 2023. It has also secured the 7th ranking in India’s QS rankings of 2023. Digital Marketing is a constantly evolving sector. It provides opportunities for technical to creative people. Various areas in Digital Marketing include SEO, SMM, Content Marketing and Email Marketing.

These offer potential scope for a candidate who specialises in Digital Marketing. The demand for Digital marketers is constantly increasing. According to a report by Marketing Trends, 69% more companies are expected to hire Digital marketers in India. This field is constantly evolving. The combination of IIT Roorkee and Digital Marketing is a sure-fire formula for success. Getting admission into IIT Roorkee has never been easier as we can now. Check out Imarticus Learning’s certification courses online for Digital Marketing.

Advanced certification in Digital Marketing from IIT Roorkee

Imarticus Learning has teamed up with IIT Roorkee to offer an Advanced certification in Digital Marketing and Martech. One gets to hone their job-relevant skills. IIT Roorkee’s tag offers a boost to our professional career. You get to learn from IIT professors and stalwarts. That would help you get an in-depth understanding of digital marketing.

These Digital Marketing certification courses offer industry-specific training. You get to study practical case studies. It’s a leading-edge course with unique features. One of them is the campus immersion opportunity. This also includes valuable career support. The course is of 4.5 months duration with live online training.

It has 12 modules in the various areas of Digital Marketing. You get an opportunity to do projects with leading Marketing companies like Tata Motors, Hindustan Unilever and Cadbury.

Yes! This is all part of the course! Isn’t it exciting?

You get to learn about cutting-edge tools to aid your digital marketing career. This includes Canva, Google suite, Adobe, etc., and other Digital Marketing apps. The program fee for this course is INR 1,25,000 plus GST. The campus immersion at IIT Roorkee is of three-days. You get an opportunity to interact with IIT professors and other peers. IIT Roorkee with helps you with the training and certification. Imarticus Learning provides career support.

The course curriculum covers all the following areas in the 12 modules:

Introduction to Marketing

Digital Marketing Perspective

Understanding the Digital Customer

Website Design

Search Engine Marketing SEO and Paid

Content Marketing

Email Marketing

Social, Mobile and Influencer Marketing

Media Planning and Buying

E-commerce and Affiliate marketing

Analytics for Digital Marketers

Digital marketing Strategy and Planning

The case study method gives you insight into how leading brands take decisions to resolve issues. You learn how they maintain their leadership position in the marketplace. The Advanced certification will be co-branded by IIT Roorkee. IIT Roorkee is Imarticus Learning’s knowledge partner.

Digital Marketing can be described as the use of the internet to promote brands in the digital space. This helps companies to connect with potential customers with the intent of making sales. The digital marketing scope has been increasing. And it will soon emerge as the number one mode of marketing in the future. A Digital Marketing career is the smart choice for anyone looking to work in its multiple areas. Some of the career options include the following:

SEO Specialist: In this role, we seek to improve the rankings of our website or blog in search engine result pages, to increase traffic.

Social Media Specialist: Social media ranging from Twitter, Facebook, Instagram and many more are integral to everyone’s life. Social Media users are targeted to reach 450-500 million by 2024 in India. We can play a significant role in boosting the company’s brand image. We help them to connect with the targeted customers without any geographical barriers.

Graphic Designer: A picture is worth a thousand words, and as graphic designers, we can help to build a better brand image for the product. We convey the brand idea to the targeted audience to help improve sales.

Content Writer: As content writers, we help to create quality writing. This helps to improve the search engine rankings of a website or a blog.

Digital Analyst: In this role, we help to do Market Research. We analyse trends and patterns in demand. This helps companies to drive more leads. This, in turn, improves the Return on Investment of Digital Marketing.

Pay Per Click Professional: Customers click on a paid search ad link while searching for a query. Therefore, advertisers pay huge amounts of money for their PPC ads.

Email Marketeer: 80% of businesses believe that email marketing helps to enhance customer retention.

Conclusion: 

The Advanced Certification in Digital Marketing from Imarticus Learning and IIT Roorkee will tremendously boost our Digital Marketing career. Our professional credentials will be enhanced by doing these Digital Marketing Certification courses.

Visit Imarticus Learning to find out how to do this certification program in Digital Marketing. Contact us through chat support, or drive to our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Digital marketing online certification is a sought after course in 2022. Here’s what you need to know

Posted on by Imarticus Learning

Digital marketing online certification is a sought after course in 2022. Here’s what you need to know

It’s true that the internet will continue to grow in importance as time goes on. And with this, the need for digital marketing also grows. The power of digital marketing simply lies in its ability to connect with potential customers and promote products or services.

However, as the digital world proceeds to evolve, so too does the landscape of marketing. This means that those who want to stay ahead of the curve need to continuously update their skills and knowledge. And one way out to do this is by getting a digital marketing online certification.

Digital marketing online certification or Digital marketing course is an ideal way to stay ahead of the curve and future-proof your career. It is a comprehensive DM course that covers all aspects of digital marketing, from social media marketing to search engine optimization (SEO). In addition, this course will give insights into the latest digital marketing trends and technologies.

But now, the question that arises here is what this type of certification entails. No panic. Here’s what you need to know about getting certified in digital marketing.

Things you need to know:

  • First and foremost, a digital marketing online certification course in 2022 will give you the skills and expertise you need to thrive in the modern era. The coursework covers everything from social media marketing to search engine optimization (SEO). You’ll learn how to create and implement effective campaigns that reach your target audience.

  • A digital marketing online certification is a great way to stand out from the crowd. In today’s challenging or you can say competitive job market, employers are looking for candidates with the skills and knowledge to succeed in a digital world. By getting certified, you’ll be able to show potential employers that you have what it takes to succeed.

  • A digital marketing online certification is an ideal investment to make in your future. The skills and knowledge you’ll gain from the coursework will be highly valuable as you continue to build your career. And, as digital marketing continues to evolve, having a certification will ensure that you’re always ahead of the curve.

  • This type of course, is taught by expert instructors who are experienced in the field. You’ll benefit from their real-world knowledge and insights as you work your way through the coursework.

  • Finally, a digital marketing online certification can help you advance your career. If you’re looking to move up in your company or transition into a new role, a DM online certification can give you the edge you need to stand out from the competition.

Discover Digital Marketing certification with Imarticus Learning.

Our postgraduate course in digital marketing with placement offers placement assurance and emphasizes project-based learning, giving you the knowledge and skills employers want.

Course Benefits for Learners:

  • Students who complete this online course will be able to understand how large businesses use digital marketing training to maintain their competitive edge by analyzing the case studies of client companies.
  • This certification program teaches students the ins and outs of digital marketing and helps advance their career in digital marketing.
  • Students can now work on a supervised online project to learn SEO fundamentals.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via a chat support system.

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What makes the IIT Roorkee digital marketing course stand out from the rest?

Posted on by Imarticus Learning

What makes the IIT Roorkee digital marketing course stand out from the rest?

Digital marketing is the most crucial aspect of any business, and more and more people are using online courses to get a handle on it. What distinguishes the IIT Roorkee digital marketing program from others, then? Let’s look at it!

If you want to learn digital marketing and become market-ready, Roorkee is the place to be. Students get hands-on training and experience working with real clients on projects which helps them develop their practical skills and conceptual understanding of digital marketing.

Live Projects

Live projects are one of the main reasons why IIT Roorkee’s digital marketing course is among the best in India. Students get hands-on experience by working on real-world problems and coming up with solutions that can get implemented anytime.

Live projects also help learners apply what they have learned in class and learn from their mistakes while working on a real problem. In this way, live projects help students understand how things work in practice rather than just theoretical knowledge. 

This learning process helps build confidence among learners, leading to better performance in future assignments or exams where they may face similar situations again!

Hands-on Training

Hands-on training is the best way to learn. Students can apply what they have learned in the classroom and even practice it in real-life situations.

Many students who enroll in courses feel frustrated because they cannot apply what they have learned in practice due to a lack of practical experience. This is why it’s essential to encourage students to solve problems using digital marketing tools.

Eminent Faculty

The faculty at IIT Roorkee is a diverse group of experts in their respective fields. They have worked in the industry and have accumulated years of experience, so you can rest assured that the course will get delivered by top-notch professionals.

Professors will use examples from their own experiences and real-world problems that students might encounter daily.

Digital Marketing is a Lucrative Career Option

Digital marketing is an exciting and lucrative career option. With its importance in the digital economy, it makes sense that there would be more job opportunities for people with such skills. 

best digital marketing courses

This Digital Marketing certification course will teach you how to use platforms like Facebook, Instagram, and Twitter to build your business or sell products online through e-commerce sites. 

Additionally, you will discover how to use Google Analytics to track the performance of your campaigns over time and how to develop exciting content for social media platforms.

The IIT Roorkee digital marketing course is a great platform to explore your career options in Digital Marketing. 

Discover IIT Roorkee digital marketing course with Imarticus Learning

In the era of digital transformation, businesses today rely on the most recent technology and digital channels to communicate with their existing and potential customers. For those looking for the best online marketing course and want to learn the industry’s fundamentals from an accredited university, we have developed this advanced digital marketing certification course and MarTech course in collaboration with IIT Roorkee.

Course Benefits For Learners:

  • If you want to build a fulfilling career in MarTech and digital marketing, learn the most recent techniques and tools, understand the most recent trends and algorithms, and get involved in digital marketing projects. 
  • Through live online sessions and conversations, learners can receive instruction from some of India’s top educators and specialists. 
  • Our knowledgeable mentors will support you in achieving your goals as you move through the program.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch with us via chat support.

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