IIT Roorkee is a leader in digital marketing certification courses: How to get in

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IIT Roorkee is a leader in digital marketing certification courses: How to get in

IIT Roorkee Is A Leader In Digital Marketing Certification Courses: How To Get In

The IITs are the holy grail for every student who dreams of thriving in the technical industry. IIT Roorkee has been ranked 369 by the QS World ranking of universities of 2023. It has also secured the 7th ranking in India’s QS rankings of 2023. Digital Marketing is a constantly evolving sector. It provides opportunities for technical to creative people. Various areas in Digital Marketing include SEO, SMM, Content Marketing and Email Marketing.

These offer potential scope for a candidate who specialises in Digital Marketing. The demand for Digital marketers is constantly increasing. According to a report by Marketing Trends, 69% more companies are expected to hire Digital marketers in India. This field is constantly evolving. The combination of IIT Roorkee and Digital Marketing is a sure-fire formula for success. Getting admission into IIT Roorkee has never been easier as we can now. Check out Imarticus Learning's certification courses online for Digital Marketing.

Advanced certification in Digital Marketing from IIT Roorkee

Imarticus Learning has teamed up with IIT Roorkee to offer an Advanced certification in Digital Marketing and Martech. One gets to hone their job-relevant skills. IIT Roorkee's tag offers a boost to our professional career. You get to learn from IIT professors and stalwarts. That would help you get an in-depth understanding of digital marketing.

These Digital Marketing certification courses offer industry-specific training. You get to study practical case studies. It's a leading-edge course with unique features. One of them is the campus immersion opportunity. This also includes valuable career support. The course is of 4.5 months duration with live online training.

It has 12 modules in the various areas of Digital Marketing. You get an opportunity to do projects with leading Marketing companies like Tata Motors, Hindustan Unilever and Cadbury.

Yes! This is all part of the course! Isn't it exciting?

You get to learn about cutting-edge tools to aid your digital marketing career. This includes Canva, Google suite, Adobe, etc., and other Digital Marketing apps. The program fee for this course is INR 1,25,000 plus GST. The campus immersion at IIT Roorkee is of three-days. You get an opportunity to interact with IIT professors and other peers. IIT Roorkee with helps you with the training and certification. Imarticus Learning provides career support.

The course curriculum covers all the following areas in the 12 modules:

Introduction to Marketing

Digital Marketing Perspective

Understanding the Digital Customer

Website Design

Search Engine Marketing SEO and Paid

Content Marketing

Email Marketing

Social, Mobile and Influencer Marketing

Media Planning and Buying

E-commerce and Affiliate marketing

Analytics for Digital Marketers

Digital marketing Strategy and Planning

The case study method gives you insight into how leading brands take decisions to resolve issues. You learn how they maintain their leadership position in the marketplace. The Advanced certification will be co-branded by IIT Roorkee. IIT Roorkee is Imarticus Learning’s knowledge partner.

Digital Marketing can be described as the use of the internet to promote brands in the digital space. This helps companies to connect with potential customers with the intent of making sales. The digital marketing scope has been increasing. And it will soon emerge as the number one mode of marketing in the future. A Digital Marketing career is the smart choice for anyone looking to work in its multiple areas. Some of the career options include the following:

SEO Specialist: In this role, we seek to improve the rankings of our website or blog in search engine result pages, to increase traffic.

Social Media Specialist: Social media ranging from Twitter, Facebook, Instagram and many more are integral to everyone’s life. Social Media users are targeted to reach 450-500 million by 2024 in India. We can play a significant role in boosting the company's brand image. We help them to connect with the targeted customers without any geographical barriers.

Graphic Designer: A picture is worth a thousand words, and as graphic designers, we can help to build a better brand image for the product. We convey the brand idea to the targeted audience to help improve sales.

Content Writer: As content writers, we help to create quality writing. This helps to improve the search engine rankings of a website or a blog.

Digital Analyst: In this role, we help to do Market Research. We analyse trends and patterns in demand. This helps companies to drive more leads. This, in turn, improves the Return on Investment of Digital Marketing.

Pay Per Click Professional: Customers click on a paid search ad link while searching for a query. Therefore, advertisers pay huge amounts of money for their PPC ads.

Email Marketeer: 80% of businesses believe that email marketing helps to enhance customer retention.


The Advanced Certification in Digital Marketing from Imarticus Learning and IIT Roorkee will tremendously boost our Digital Marketing career. Our professional credentials will be enhanced by doing these Digital Marketing Certification courses.

Visit Imarticus Learning to find out how to do this certification program in Digital Marketing. Contact us through chat support, or drive to our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

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