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5 valuable tips to get started with an IIM Calcutta Finance course

Posted on by Imarticus Learning

Investment banking can be regarded as one of the best finance-related jobs all across the world. Mostly dealing with individuals as well as organizations, the role is to raise capital through security procedures, be it debt or equity. A career in investment banking can be considered a viable option as it is always used in every dimension and has zero chances of fading out as a field of business.

Investment banking can be viewed as a suitable career option since it helps you to build a safe and prosperous life at your early stages. So, if you are considering it as one of your professional choices, then the first step should be to find an eligible course on finance.

Imarticus Executive Program in Investment Banking and Capital Markets will offer you the best teachings by the distinguished faculty of IIM Calcutta. This program will provide you with courses on financial managerial skills, technical knowledge, and practicalities. This course will also help you communicate with industrial leaders and invest you in projects such as the Capstone Project.   

There are a few tips you should consider to begin with an IIM Calcutta Finance course.

5 important tips to join an IIM Calcutta Finance Course:

This course can be an ideal fit for you as it will live up to all your expectations. Here are the following reasons on how to join this program: 

Check on the timings: This course takes place for over 1 year, with classes every Saturday from 6 pm – 9 pm. With such a feasible timing, you will be able to balance your mainstream courses or your full-time jobs. Enhancing your CV will be simple with just spending only 3 hours of a single day.

Searching for a unique curriculum: The IIM course consists of unique modules at different segments such as the intermediary and advanced levels, unlike other available courses. The intermediary level deals with modules such as financial management, accounting, and financial economics to strengthen your basics. The next step is to clear the exams to join the expert-level classes. The expert-level teachings mostly contain modules such as debt capital markets and equity capital markets. The course also accommodates various case studies, security market research, portfolio fund management, and other regulations. 

 Checking the selection criteria: You can be eligible for this course if you score a minimum of 50% in your graduation/post-graduation. A work experience of a minimum of 2 years is also required to enroll in the course. After passing the needful, an online selection test is conducted in order to check if you are finally eligible for the course. This can be regarded as your beginning step to being a part of the investment banking sector. Qualification in this program would enhance your knowledge and required skills.

Certification from IIM Calcutta: Since this course is conducted by IIM Calcutta, a prestigious certificate will be rewarded if you qualify for the course. The faculty also conducts a 30 hours in-house program at the campus, with field surveys in various segments. During the course, you will also be taken for field visits and offline sessions inside the campus, which is an absolute delight to be a part of. It will help to boost up your personal experience and can also be reflected in your resume as an academic qualification.

Networking with new peer groups: It can be regarded as a unique online course as it will help to create new ties with several people. Professional and personal relations take place if you join this course, leading to better networking groups in the present and future. This program helps you to build up ties with banking and industrial tycoons, making your knowledge about this domain crystal clear.

Conclusion: 

Imarticus Executive Program in Investment Banking and Capital Markets with IIM Calcutta as its faculty hence proves to be the best online course you can find in the scope of finance and management.

The do’s and don’ts when opting for a Cloud DevOps engineer certification

Posted on by Imarticus Learning

A Cloud DevOps engineer certification can open many doors for your career. It can make you more marketable and qualify for jobs in the industry. However, there are some things you need to keep in mind when opting for this type of certification. This post will discuss the dos and don’ts of getting a Cloud DevOps engineer certification. So, if you are starting your journey, read on to learn more!

What is a Cloud DevOps Engineer Certification?

A Cloud DevOps engineer certification is a professional credential that demonstrates an individual’s skills and knowledge in cloud DevOps. The certificate is for individuals who want to pursue a career in this growing field, and it can help land a job or earn a promotion.

There are many different certifications available, so it’s essential to do your research and choose one that is reputable and will get recognized by employers.

Here are the dos:

  • Do some research on the various Cloud DevOps engineer certifications available. Consider which one would best fit your experience and career goals.
  • Ensure that you have the required experience and knowledge before taking a certification exam. 
  • Do budget for the cost of the certification exam. Certification exams can be expensive, so you’ll want to ensure you have the funds available to pay for them.

And here are the don’ts:

  • Don’t choose a certification just because it’s the most popular or what your friends are doing. You want to ensure you’re selecting a suitable certificate for you.
  • Don’t try to take shortcuts when preparing for the exam. You might get tempted to skip studying or find someone who will give you the answers, but this is not a good idea. 
  • Don’t wait until the last minute to sign up for the exam. You might find no open slots available, or the cost has gone up. Plan so you can take the exam when it’s convenient for you.

By following these do’s and don’ts, you’ll be on your way to choosing the proper Cloud DevOps engineer certification. Good luck!

Discover certification in software engineering with Imarticus Learning

This Software Engineering Certificate course works with industry authorities to provide aspiring software engineers with the most effective learning experience. It’s the ideal certification for software engineers looking for the new-age Software Engineer role, emphasizing Cloud, Blockchain, and IoT. 

best software engineering courses Students will build a strong understanding of Software Engineering concepts through real-world applications from many industries. This software engineer certification online will help students find lucrative employment opportunities in the fast-growing field of Software Engineering.

Course Benefits For Learners:

  •  Study cutting-edge technologies like cloud, blockchain, and IoT and various real-world projects that will expose students to multiple sectors to prepare for an exciting career.
  • Students can obtain hands-on experience working with well-known firms or on current-events initiatives.
  • Impress employers and showcase your Software Engineering skills with a certification endorsed by one of India’s most prestigious academic collaborations.

 Contact us through chat support, or drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and  Gurgaon.

How IIT supply chain management courses are revolutionizing the supply chain management era

Posted on by Imarticus Learning

The IITs are known for their pathbreaking education initiatives. IITs provide certifications, online classes, and courses through other education partners or the NPTEL (National Program on Technology Enhanced Learning) portal. The professional certification in Supply Chain Management & Analytics is one such program by IIT Roorkee to help eligible applicants get their desired career in supply chain management.

The Supply Chain Management (SCM) course is designed with the help of the Department of Management Studies in IIT Roorkee and taught by reputed IIT Roorkee professors. The program also features live online training as well as on-campus sessions. The SCM certification by IIT Roorkee would help you learn all the key skills necessary for making data-driven supply chain decisions.

Modern supply chains are completely focused on data-driven decision making and by combining tried-and-tested supply chain techniques, you can help facilitate smart, holistic, and compact supply chains. Now, by adding in analytics, you will be able to carry out tasks such as predicting or forecasting demand so that you can take the appropriate action to optimize your supply chain. You will also be taught Python and Microsoft Excel so that you can effectively handle data-centric tasks.

IIT Roorkee’s SCM Program

This certification course has been curated by the IIT Roorkee faculty with the help of Imarticus Learning. Successful candidates with a minimum of 80% attendance and 50% marks (in each assessment) get certified by the prestigious DoMs and E-Learning department of the Indian Institute of Technology, Roorkee. 

You are also required to submit all the projects that you are designated. These projects will give you the hands-on experience you need for analytics and data-centric supply chain management.

SCM is an extremely lucrative sector and this program helps you increase your prospects in this domain. Imarticus Learning also provides placement assistance once you are certified. You can also get involved with Supply Chain Analytics, Strategic Planning, and Operations Management. Some job roles are supply planner, operations planner, demand planner, demand analyst, and supply manager. You can even become a data scientist or a data analyst with the skills you will acquire through the program.

SCM is still not tapped properly and there is a huge skills gap in the industry. There are not enough talented professionals while a huge chunk of these companies requires supply chain experts for their businesses. With this program, you will be able to help companies optimize their sales, demand, and supply processes. Throughout the program, you will get access to 1:1 mentoring sessions. You can also engage in online discussions with other students and with mentors to clear any doubts.

The classes are live instructor-led and there are a host of in-class projects and exercises. There will also be an extremely fun capstone project and career support. The supply chain management course fee will be completely worth it once you get a job of your liking in SCM.

In the first few weeks, the program covers various drivers and metrics in supply chain management. After this, you are taught how to design supply chains and distribution networks. You are also taught how to plan and coordinate demand with supply. Just before the last final weeks, the course features sales planning and operations planning. Finally, the program teaches uncertainty management and optimal product availability determination.

Conclusion

Some other great job roles you are eligible for after this supply chain management online course are Supply Planning Analyst, Procurement Specialty, Logistics Manager, and Quality Assurance Manager. If you wish to join any of these career options, you should check IIT Roorkee’s logistics and supply chain management course.

Uncover what’s next for the Investment Banking online courses

Posted on by Imarticus Learning

Investment banking is one of the most sought-after disciplines among youths due to its enriching career opportunities. However, it is no secret that the COVID-19 pandemic has disrupted the investment banking sector heavily with time. This sector has promised a healthy comeback. Hence, this might be an excellent opportunity for individuals to enter the market with a proper investment banking certification that will allow them to prove their interest and credibility in the field. 

Experts believe that investment banking is in much better condition presently, as there are substantial reasons for it. A few of these reasons are: 

  • Emphasis on captive revenue streams 
  • Change to a sustainable and lower capital intensive execution business
  • A surge in the share of ‘captive’ business and others 

Banking Course Modules 

Keeping the trends in the market, investment banking courses online have aligned their curriculum with current market needs and included some of the key pointers, such as: 

  • Working capital
  • Income statements
  • Equity method investments
  • Cash flow statements
  • Accounting ratio
  • Capital structure 
  • Non-current assets 

However, individuals must remember that these modules might differ a bit from the actual coursework and they must check the curriculum properly before going for an investment banking course. In a broader way, these certifications might cover valuation, financial modeling, accounting, M & A, and LBO analysis. 

So, individuals can learn investment banking online, but before that, they must know a few details about this sector. As mentioned above, the investment banking sector has changed after the pandemic and there are a few trends that are shaping the concerned industry.  

3 Factors Shaping The Investment Banking Sector

The top trends that are shaping the investment banking sector are: 

 

  • Big data

 

The massive digital transformation has reshaped the architecture of investment banking. The data collected is a rich source to strategize for expanding new products, establishing new market strategies, and uncovering client interests.

Furthermore, with the help of data from the first and second parties, companies save an enormous amount of time wasted for data entry to keep the information updated. So, individuals intending to learn investment banking must also know about big data and its application. 

 

  •  Using the first-party data

 

Most relationship managers in investment banks have a pile of data to analyze to look at deals. For these, using first-party data is the primary resource and most investment banks started using this early.

However, keeping track of relationships and companies with the pile of data might be difficult. So, analyzing the first-party data can solve a bigger goal without much concern. Hence, using it correctly for analyzing calendars, social media relations and e-mail traffic can considerably enhance traffic. 

 

  • Using predictive analytics and AI 

 

Evaluating a pile of data manually can be challenging to execute for analysis. So, the advent of predictive analysis and AI has eased the understanding of information for faster and more accurate results. However, most leading investment banking courses online provide factual information and knowledge to succeed in this field. 

So, it is essential to understand that apart from the basic concepts through an investment banking certification course, it is also important to understand the modern approaches of this field. This will give an edge to a candidate to ace and master the field of investment banking. 

Learn the fundamentals and techniques of financial risk management with an Advanced management program in financial services

Posted on by Imarticus Learning

Risk management is the essential aspect of any financial services organization. Without a risk management program in place, it is easy for a company to lose money in the stock market, through bad investments, or simply by not being prepared for an emergency.

This post will discuss the basics of financial risk management and how you can learn more about it with an advanced management program in financial services. We will also discuss some of the benefits of pursuing such a program and how it can help you boost your career in finance!

Risk management is all about ensuring that a company does not lose money due to unforeseen circumstances. A financial services organization can face many risks, including market risk, credit risk, operational risk, and regulatory risk.

Basis of financial risk management

Every business must have a risk management system, no matter its size. A risk management system can help a company avoid financial losses, devastating to a business. There are several types of risks that a company can face, and a sound risk management system will address all of them.

One of the best methods to learn about risk management is to take an advanced management program in financial services. These courses give students a comprehensive understanding of the topic, and they often include coursework in investment analysis, portfolio management, and risk management.

Pursuing such a program can help you develop the skills and knowledge to be a successful financial advisor or risk manager. In addition, an advanced management program in financial services can also help you advance your career in finance!

The benefits of pursuing an advanced management program in financial services include:

  • Learn the fundamentals and techniques of financial risk management.
  • Gain a comprehensive understanding of the topic
  • Develop skills in investment analysis, portfolio management, and risk management.
  • Advance your career in finance!

Pursuing an advanced management program in financial services can help you develop the skills and knowledge to be a successful financial advisor or risk manager.

In addition, an advanced management program in financial services can also help you advance your career in finance! 

If you are willing to learn more about financial risk management and how to protect a company from losses, then an advanced management program in financial services is perfect!

Discover financial risk management certification with Imarticus Learning

Our financial risk management course will give the student a thorough grasp of investment banking, capital markets, risk management, and fintech. IIM Lucknow’s best business school has curated this six-month intensive curriculum.

It provides the finest-in-class education for experienced middle managers looking to reignite their financial service careers.

Course Benefits for Learners:

  • As a participant in this equity research course, students will have the chance to meet and communicate with their classmates and industry experts. 
  • Learn with a curriculum that focuses on outcomes and a pragmatic learning style. Students will learn essential areas such as investment banking, capital markets, risk, and fintech in this course. 
  • A diploma in risk management includes everything students need to know about the financial markets and how they work.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.

Cybersecurity is not just about hacking

Posted on by Imarticus Learning

Cybersecurity can be regarded as the protection of critical information and sensitive spaces from malicious digital attacks. It is also referred to as IT security because it is designed to safeguard and preserve sources against cyber systems, regardless of interior or exterior threats. 

Hacking is one of the main reasons why cybersecurity plays an essential role in today’s world. However, it cannot be considered as the sole purpose as to why cyber security training is taken up by several students. For instance, the Left Pad Scandal from the year 2016 showcases how third-party software can face risks due to meagre vulnerabilities.

Experts have commented that security staffs are extremely less numbered, bringing about very less sources to combat such cyber attacks. A new dimension can be only achieved if information security courses are marked with the right amount of importance.

What is Hacking and how is it Different From Cybersecurity?

Hacking refers to the activity to recognize vulnerabilities in a network or system so that access can be gained through internal information via exploitation of security. It usually falls under the category of criminal activities because it mostly deals with cases such as fraud or privacy invasion.

However, hacking is different from cybersecurity because it has no intention to protect the data from external linkages. Cybersecurity’s main objective is to provide for possible measures in order to secure the system.

Why is Hacking Confused with Cybersecurity?

There is always an air of confusion when it is asked if hacking and cybersecurity fall under the same category or not. It is totally different from each other as cybersecurity covers a huge domain that requires ethical hacking.

Ethical hacking can be referred to as hacking which has a positive intention to protect the system, unlike hacking. It is legal in nature and works only with the permission of the superiors present in the organization. 

 The main differences between hacking and cybersecurity are:-

Cybersecurity Hacking
Provides measures to understand the security framework Acquiring/stealing personal information
Including data security regulatory compliance Letting down of a network by disbanding operations
Maintains the quality and smooth functioning of the system  Erase, destroy or modify the database of a system

How can Hackers Help set up Cybersecurity Features?

Penetration hackers if identified through legal mediums can be converted into ethical hackers, bringing in benefits for various organizations. Their main roles include:-

 

  • Identifying Vulnerabilities: These types of hackers identify those security measures which are effective for the company and require to be updated. When they successfully recognize the problems, they send in reports to their superiors. These contain inefficiencies such as lack of password encryption, unprotected data, and exposed networks. 
  • Demonstration of Methods Used by Unethical Hackers: The ways of hacking are best known by them as they have been into the same profession as well. The in-depth knowledge is applied in various cases in order to prevent hackers from entering into a system. Such ethical hackers also have the knowledge to identify the unethical ones.
  • Preparing for a Cyber Attack: Most companies are usually unaware of cyberattacks, which can cause severe problems to their systems. Ethical hackers can identify the main as well as internal threats to identify the bad actors. Techniques are implied by them to prevent the digital attacks that have been implemented by the black-hat hackers. Future risks are best understood by these white hat hackers because they understand the evolving nature of threats available in the digital domain.

 

Conclusion:

If you are searching for a certified ethical hacker course online, then Imarticus PG Cybersecurity Program is the ideal option to go for.

This program will offer you guaranteed interview opportunities, industry-designed curriculums, extensive placement preparation, and an EC Council practical exam certification. This course would not only enhance your resume but also provide you with a career in several avenues.

2022 – The wake-up call for supply chain planning enthusiasts

Posted on by Imarticus Learning

The majority of the corporations refused to learn any lesson from the natural disasters of the last decade. As a result, most of them took a hit in their supply chain planning when a global pandemic happened in 2020. COVID-19 should serve as a wake-up call for all supply chain planning enthusiasts, and they need to implement some significant changes in their supply planning to avoid future issues. 

To avoid such disasters from happening again, they need to conduct in-depth mapping of their supply chains, identify alternate item sources, change the assessment method of their procurement function to include cost savings as well as revenue assurance, and include disruption-related metrics in their supplier evaluation. Imarticus has come up with a Certification in Supply Chain Management in collaboration with DoMS and E-learning Centre, IIT Roorkee, to provide supply chain certification online for all young professionals.

This article will help all supply chain planning enthusiasts to understand how to alter their planning in 2022 to avoid future disruptions in their supply chain. 

How most companies reacted to the pandemic

Most companies had their procurement teams struggling to cope with the global pandemic. On the other hand, the companies attempted to follow the response measures, diligently operated to secure raw materials and other necessary components, and protect their supply lines. However, their global teams struggled to access critical information that was unavailable most of the time. As a result, the impact of the pandemic hit most of the companies in full force as their response to the crisis was uncoordinated and reactive. 

In contrast, a small minority of the corporations had already invested in mapping their supply chain network before the pandemic hit the world. As a result, they were better prepared to tackle the crisis. The structure of their supply chains was better visible to them, and they did not need for last-minute scrambling to gather the information they already possessed. They had data to assess the specific sites, products, suppliers, and parts at risk and swiftly arranged for constrained inventory and capacity at alternate locations. 

Major problems in the supply chain planning 

The global pandemic has helped us to identify the major problems in our supply chain planning that need to be corrected. It is up to the companies whether they will be able to identify and rectify them and prepare for future natural disasters or crises. Some of the major problems that most companies faced in their supply chain management during the global outbreak of COVID-19 were:

  • Most companies lacked supply network mapping as a risk-mitigation strategy because of its high expense and labor requirement. 
  • A majority of the companies centered their procurement activities around cost savings instead of ensuring guaranteed revenue. 
  • While writing contracts for suppliers, most companies ignored the need to include annual supply chain mapping and strategy to recover during crisis periods. 

Conclusion

The past decade had its fair share of natural disasters, including earthquakes and tsunamis in Japan, a volcano eruption in Iceland, Hurricanes Harvey and Maria, and floods in Thailand. All of these catastrophes inflicted several upheavals in the supply chain network of most corporations. Yet, a majority of the companies were unprepared when another disaster hit in the form of COVID-19. Resilinc surveyed around 300 companies immediately after the Covid-19 outbreak in China in late January and early February.

The survey found that 70% of the respondents lagged in data collection and assessment. Most of them were manually attempting to identify their supplying sites in specific locked-down regions of China. As the pandemic is on the decline, most companies are looking to revamp their supply chain planning. A supply chain certification course by IIT Roorkee and Imarticus Learning will help you take advantage of this current scenario to build a lucrative career in supply chain planning. 

Become a certified business leader in regulatory technology and financial risk management in 2022

Posted on by Imarticus Learning

Regulatory Technology and Financial Risk Management currently falls under the most important topics in the school of business. Mostly considered as a mainstream sector, it has the power to evolve massively as a global market due to the financial institutions working under it. Always playing a necessary role, it can be regarded as an ideal career option.

There are various reasons as to why this industry is recently into such huge limelight. 

The following are:

1) Regulatory requirements in high demand

2) Massive regulatory fines along with a high compliance cost

3) The elevating use of gadgets in the recent COVID-19 age. Technologies play one of the major roles in this current scenario, which is why being a business leader can be regarded as a viable option.

Enrolling in an effective, interdisciplinary course is the first step that you need to consider. Imarticus Advanced Management Program in Financial Services and Capital Markets will provide you with the best teachings from the renowned faculty of IIM Lucknow. This program supports an advanced curriculum that will enhance your skills, paving a path for your future as a business leader.

Here are some ways to turn into a successful certified business leader in the field of business.

How to become a certified business leader in 2022 

In order to become a certified business leader, the following steps can be used:-

  • Understanding the essentials of Regtech and Financial Risk Management: The basic knowledge about Regtech and Financial Risk Management must be crystal clear if you are planning to pursue a career in this field. Capital market training courses can be ideal as they would clarify the required knowledge that is mandatory to acquire. Modules such as corporate finance, accounting, banking and fintech are necessary to learn in order to become a successful business leader.

  • Maintaining a routine: Since the job requires very detailed procedures and understanding, creating a framework can help you function in a better way. Selecting a part-time program that provides you with the time to work for your job or perform a full-time course can turn out to be extremely beneficial. Imarticus Advanced Management Program in Financial Services and Capital Markets has a time period of 15 hours for each module, which would help you manage time properly, for your present as well as for your future timings.

  • Peer Learning and Networking: In order to become a leader, it is important to learn rapport building and create new ties. Building relationships with various business and industrial leaders will not only help you enhance your knowledge but also open better pathways for your own objectives. However, it is quite understandable if such rapports are not properly built in the beginning level. This is why enrolling in a course with renowned professors can help you qualify for your goals.
    Also, meeting people from the same field will help you discover new ideas and upgrade your knowledge skills. Hence, it is very important to form relationships with people to learn more about the field you have selected.

  • Investing in Case Studies: Being a part of case studies can not only build up your practical skills but also upgrade your working techniques. A proper finance and capital markets course should contain case studies and field trips in its curriculum. Search out well so that it would fit in with your requirements. 

These can be regarded as the necessary points one has to keep in mind in order to become a certified business leader in the year 2022.

Conclusion: 

If you are searching for a certificate program on capital markets, then you can consider the information mentioned above. This will help you build up your resume, learn new techniques and be a part of the business field as a certified business leader.

Marketing in the age of financial technology courses

Posted on by Imarticus Learning

Financial technology or fintech has risen over time due to its broad applicability. Fintech is meant to improve financial services and the user experience. However, as there are ample employment opportunities in this sector with challenging job roles, fintech can be highly rewarding.

Best Fintech courses in India provide excellent opportunities for gaining knowledge as they align their course with industry requirements that help secure a job. 

Courses in fintech are a creative amalgamation of technology and finance and offer knowledge on modern banking landscape, cloud computing and critical evaluation, API economy, robotic process, and intelligent automation, use of IoT and big data in contextual payment, and others. 

Apart from fintech, marketing knowledge is also handy to promote a business through multiple channels. For example, fintech start-ups might need the help of digital marketing to attract customers and let them know about their venture. 

However, students must understand that marketing is essential in an age where fintech is booming. It is especially important to learn if individuals are looking for an opportunity in the marketing section of a Fintech venture. 

Top Trends in Marketing for Fintech 

A few of the signature trends of marketing are – 

  • Create A Proper Fintech Brand 

With the rise of fintech, there were many choices available for customers. To manage this competition, it is essential to understand that if creating a distinctive brand in a competitive landscape is challenging, creating a clear perspective can be fruitful.

  • Explore Possibilities Of AI And ML

As artificial intelligence and machine learning can be integrated with Fintech to make the system more efficient, it might be beneficial to explore these possibilities. This will help in enhancing the customer experience and productivity of the venture. Some of the areas of AI that can be used in Fintech are – 

    • Computer Vision: Computer vision is part of Artificial Intelligence, enabling systems and computers to device meaningful information. It trains computers to understand an image and perform certain functions faster than the camera. The use of computer vision has grown over the years, and it is expected to reach around USD 48.6 billion by 2022.
    • Natural Language Processing: Natural language processing, NLP is a branch of computer science that allows machines to understand human language the same way humans do. It combines computational linguistics, machine learning, deep learning models, and statistics. A few NLP tasks include speech recognition, word sense disambiguation, part speech tagging natural language generation, and others. 
  • Forecasting and Optimisation:  It is an essential method that scientists, economists, and other professionals use for focusing on models and solving optimization problems. 
  • Effective Mobile Experience

For a successful fintech venture, creating a compelling mobile experience is essential. This will enhance the user experience and when coupled with excellent marketing, reach new heights. 

  • Provide a Clear Idea 

Unique goals and rational thought always pave the way to provide a clear idea to customers. Marketing experts can provide creative ideas that allow a venture to connect with its audience. Also, keeping the structure and portrayal of this idea simple, works, as it appeals to individuals of all ages.  

Thus, along with financial technology courses, knowledge of marketing is essential to have a multidimensional approach in expertise. This can also allow getting ample employment opportunities, as the industry seeks candidates with diverse knowledge so that they can use their expertise to grow. 

Hence, along with a career in fintech, a career in marketing can also be highly rewarding. Therefore, individuals can choose any career option between the two, as the digitization of the Indian economy has opened new horizons for both sectors.  

Can chatbots increase your revenue from digital marketing?

Posted on by Imarticus Learning

Businesses are always looking for new and innovative ways to increase their revenue. One of the latest trends in digital marketing is chatbots. Many companies are using chatbots to communicate with customers on their websites.

This blog will discuss how a chatbot can use for digital marketing, and we will also share some case studies that show how they have helped businesses achieve success!

Chatbots are computer programs that simulate human conversation. You can use them to communicate with customers on various platforms, including websites, social media, and messaging apps. 

How can chatbots be used in digital marketing to increase revenue for businesses?

There are a few different ways that businesses can use chatbots to increase revenue from digital marketing:

  • By providing customer support: Chatbots can give customer support 24*7. It is especially beneficial for businesses that have an international audience. By being available to answer questions and resolve issues at any time, companies can increase customer satisfaction and loyalty.
  • By generating leads: Chatbots can be used to generate leads for businesses. By asking questions and collecting contact information from users, chatbots can help enterprises to build their customer base.
  • By driving sales: Chatbots can also be used to drive sales. Chatbots can help businesses increase online sales by providing links to products and services.

So, can chatbots help increase revenue from digital marketing? The answer is yes! Chatbots can use various ways to increase revenue and ROI for businesses.

What are some examples of businesses that have used chatbots to increase their revenue?

Below are three case studies of businesses that have used chatbots to drive sales and generate leads. These businesses have seen success by using chatbots as a part of their digital marketing strategy, and we think you can too!

  • Sephora: Sephora, a global beauty retailer, uses chatbots to provide customer support and drive sales. Sephora’s chatbot is available 24*7 to answer questions, provide product recommendations, and help users find the nearest store. The chatbot has been successful in driving sales and increasing customer satisfaction.
  • Nike: Nike, a global athleticwear retailer, uses chatbots to generate leads and drive sales. Nike’s chatbot asks questions about users’ fitness goals and provides links to products to help them reach their goals. The chatbot has successfully driven sales and generated leads for the company.
  • Adidas: Adidas, a global athleticwear retailer, uses chatbots to generate leads and drive sales. Adidas’ chatbot asks questions about users’ fitness goals and provides links to products to help them reach their goals. 

Discover Best Digital Marketing Course online with Imarticus Learning

Our digital marketing certification is a more practical approach to Digital Marketing explanations. The curriculum is more collaborative, emphasizing multiple capstone projects, job-ready skills, and guaranteed job interviews.  

Course Benefits For Learners:
best digital marketing coursesStudents can now take advantage of the best digital marketing course, which practically provides an in-depth and comprehensive understanding of digital marketing concepts.

Case studies allow students to learn about Online Reputation Management techniques employed by large businesses to preserve their competitive edge by examining the experiences of actual clients.
Students can now participate in an online, guided project to learn SEO fundamentals.

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