Contact Us
×

Day: August 4, 2023

7 Metrics to Measure Supply Chain Performance

Posted on by Imarticus Learning

Measuring supply chain performance is crucial for every business organisation as it helps identify areas of improvement, optimise efficiency and enhance overall productivity. In order to achieve the same, various industries deploy multiple metrics and key performance indicators. Such include perfect order index, supply chain cycle time, and inventory turnover, among others. 

With that being said, here is a detailed article highlighting the seven most effective metrics to help evaluate your supply chain performance. 

Inventory Turnover

Simply put, inventory turnover refers to the total number of times your entire inventory has been sold during a specific period of time. The formula for the same goes as follows,

Inventory turnover = Cost of goods sold/ Average inventory.

It is a key metric that helps to assess how efficiently an organisation manages its inventory. For example, a high inventory turnover rate signifies that inventory is sold quickly with minimal excess stock. Simultaneously, a low inventory turnover rate indicates weak sales performance and inefficiencies in the supply chain process. However, inventory turnover benchmarks usually vary across different industries. 

By keeping track of this inventory turnover rate, organisations can identify potential issues in their inventory management, optimise stock levels and improve the overall efficiency of the entire supply chain process.

Perfect Order Index

global chief supply chain and operations officers course

Perfect Order Index is another key metric used to assess the error-free rate of the entire supply chain design. It is a composite metric, meaning it takes into account various factors such as on-time delivery, complete shipment, error-free documentation, and accurate product selection, among others. To calculate the Perfect Order Index (POI), we use the below-mentioned formula,

POI= (Number of Perfect Orders/Total Number of Orders)* 100

The higher the POI, the greater the number of orders that have been fulfilled accurately and completely, leaving no room for any form of error. By using this metric, business organisations can identify all the weaknesses in their supply chain processes and take the necessary action to rectify them.

Cash To Cash Time

Cash-to-cash time, also referred to as C2C, is another key metric deployed by various organisations to measure supply chain performance. It represents the time utilised by a company to convert its investments in inventory and other inputs into cash flow from sales. It primarily comprises three supply chain measurements, namely,

  • Days of inventory
  • Days of payables and 
  • Days of receivables

A shorter C2C time indicates an efficient supply chain performance, meaning that companies can quickly turn their investments into cash, leading to improved liquidity and financial stability. Contrarily, a greater C2C time reflects inefficiencies in inventory management, payment collection, and supplier retention. 

Fill Rate

Fill rate signifies the actual percentage of customer demand that any business organisation can fulfil from its available inventory without any backorders or stockouts. Reviewing this metric regularly helps companies to measure their supply chain performance, specifically in terms of order fulfilment. 

Let’s explore a small example of how we can calculate the fill rate.

Say, a company has received a total number of 100 orders, out of which it has been able to fulfil 95 orders without any backorders. Then the fill rate would be,

Fill Rate (%) = (95/100) *100 = 95%.

Gross Margin Return On Investment 

Gross Margin Return On Investment, commonly referred to as GMROI, enables businesses to evaluate the profitability of their inventory investments and assess the efficiency of their inventory management practices. In order to calculate GMROI, we use the following formula,

GMROI = (Gross Margin/Average Inventory Cost) * 100

Here, Gross Margin refers to the difference between the total sales revenue and the Cost of goods sold. On the other hand, Average Inventory Cost is the average value of inventory held, during a specific duration of time, such as a month or a quarter.

Warehousing Costs

Warehousing, as we all know, is by far one of the most important components of the whole supply chain process. Therefore, monitoring the Cost of the same is equally essential as it helps to provide valuable insights related to cost optimisation and process improvement. While calculating warehousing costs to measure supply chain performance, we take into consideration multiple factors, such as, 

  • Labour Costs
  • Inventory Holding Costs
  • Material Handling Costs
  • Transportation Costs and
  • Utility Costs, among others.

By thoroughly scrutinising the warehousing costs, enterprises can make data-driven decisions to streamline all their operations while simultaneously reducing costs and enhancing the overall supply chain performance.

Customer Order Cycle Time

Customer order cycle time, as the name suggests, refers to the total time taken from when a customer first places their order to the moment the order gets delivered to the customer’s doorsteps. It serves as a crucial metric for measuring supply chain performance, as it is directly related to customer satisfaction and loyalty. 

A shorter customer order cycle time can enhance a business’s overall competitiveness, resulting in increased customer retention and loyalty. In addition to this, it also plays a crucial role in identifying any bottlenecks or inefficiencies in the supply chain process.

Conclusion

Ensuring an efficient supply chain performance is important for every business, regardless of the industry type. It not only helps to enhance operational efficiency but is also effective in reducing costs and driving the overall success of a business, especially in today’s dynamic and competitive marketplace. To achieve the same, you can refer to the above-mentioned seven metrics that help to fully understand the supply chain performance of your business. 

Additionally, if you wish to gain more insight into managing the supply chain process or if you want to pursue any C-suite roles related to this industry, you can refer to various supply chain analytics course available online.

One such includes the Executive Certificate Programme for Strategic Chief Operating Officers, offered by Imarticus in collaboration with IIM Raipur.

It is a comprehensive 10-month supply chain management program specifically designed for candidates who wish to upskill their strategic, operational, and technical skills related to this field.

Top Indian Start-ups That Are Taking Over the World

Posted on by Imarticus Learning

India’s startup scene has been witnessing remarkable growth, with over 61,000 startups recognised as of January 2022, positioning it as the world’s third-largest startup ecosystem, closely following the US and China. The government’s ambitious initiative, Startup India, fuels this progress, which fosters a culture of entrepreneurship and encourages youth to become business leaders.

Paving the way for the younger generation, these startups offer enticing opportunities for individuals to work and gain valuable experience in their chosen domains. 

In this article, we will delve into the world of Indian startups, shedding light on ten trailblazing companies that have not only achieved billion-dollar valuations but continue to revolutionise industries with their ingenuity and vision. We will also offer a brief glance into the significance of IIM executive courses and how the right executive program in sales and marketing and skyrocket your career!

Top 10 Startups in India

Cred

Established in 2018, Cred is a Bangalore-based startup offering a unique platform for paying credit card bills and earning rewards. Valued at $2.2 billion, the 2-year-old company boasts over 6 million customers, targeting affluent clients and gaining significant attention.

BoAt

BoAt is an Indian-origin brand renowned for its top-notch audio devices and smartwatches. It has gained global recognition, securing a place among the top 5 audio system manufacturers due to its exceptional product performance and durability.

Nykaa

Nykaa is a prominent online beauty and fashion e-commerce platform offering wellness and beauty products at competitive prices. Falguni Nayar, a former investment banker, founded the platform, which has grown into a complex business. It was valued at $1.2 billion, raised $25 million in March 2020, had more than 5 million active users per month, and had more than 55 retail locations.

Zomato

Zomato is an online food delivery service startup founded in July 2008 by Deepinder Goyal and Pankaj Chaddah. Initially known as Foodiebay, the platform began when the founders noticed the challenges faced by employees in ordering food. Despite starting small in Mumbai and Kolkata, Zomato rapidly grew, and with their team’s dedication, they overcame the challenge of expanding nationwide. Today, Zomato boasts over 5000+ employees worldwide, making its success story truly remarkable.

Paytm

Paytm is an Indian business solution that provides an e-commerce platform to assist with financial services such as online payment. IFounded in 2010 by Vijay Shekhar Sharma, the platform boasts approximately 20 million active customers, solidifying its status as one of the top international fintech companies.

Meesho

Meesho, founded in 2015 by IIT-Delhi Graduates, is a reseller platform revolutionising e-commerce distribution by empowering homepreneurs to sell products via WhatsApp, Facebook, and Instagram. With a valuation of $2.1 billion, the company raised $300 million, attracting investors like Facebook. As an ecosystem for small businesses, Meesho facilitates online marketplace connections, logistics, order, and payment management. 

Groww

Groww is a Bangalore-based startup offering a user-friendly mobile app and web platform for investing. It aims to democratise investment for the commoner in India, attracting users from smaller cities who had not invested before. The company’s popularity also makes it one of the top startups to work for in India, as it plans to channel its revenue into new products and talent recruitment.

Razorpay

Razorpay is a full-stack financial solutions company based in Bangalore. With a user base of over 300 million, Razorpay aims to revolutionise money management for online businesses. Recognised by YCombinator in 2015, it secured funding of $120,000. Having left Microsoft and Schlumberger, the founders launched Razorpay with the help of startup oasis, addressing the need for a suitable payment system for companies accepting payments in India.

Swiggy

Swiggy, India’s leading food delivery platform, has become synonymous with convenience and satisfying cravings at home. Operating in 27 cities and partnering with over 40,000 restaurants, the Bangalore-based company recently raised $800 million in funding, valuing it at nearly $5 billion. With a target market of 50 million users, Swiggy’s rapid growth has earned it unicorn status, competing vigorously with established players.

Udaan

Established in 2016 by Amod Malviya, Sujeet Kumar, and Vaibhav Gupta, Bangalore-based startup Udaan focuses on B2B industries, facilitating collaboration and networking between manufacturers, traders, retailers, and wholesalers. With major brands like Boat Lifestyle and ITC onboard, Udaan boasts over 3 million users in 900 Indian cities. Expanding into the B2C market with its app, Pickily, Udaan competes with brands like BigBasket and Swiggy, offering FMCG products to customers.

Conclusion

In conclusion, the Indian startup ecosystem is thriving, with several remarkable ventures leaving a significant impact. From tech giants like Zomato and Paytm to disruptors like Meesho and Groww, these startups exemplify innovation and vision. 

As the competition intensifies, these startups embrace challenges supported by strategic executive leadership. For professionals aspiring to lead and excel in this dynamic landscape, an Executive Programme in Sales & Marketing Leadership from Imarticus, under the guidance of IIM Lucknow, can equip them with the knowledge and skills to navigate the complexities and drive success in this exciting realm.

Explain the Value of a CMA Certification and its Impact on Salary and Job Prospects

Posted on by Imarticus Learning

In the competitive finance and accounting world, professionals constantly seek ways to stand out from the crowd and advance their careers. 

One surefire way to achieve this is by obtaining a Certified Management Accountant (CMA) certification. The Certified Management Accountant (CMA) qualification is a badge of honor.

So, hang tight as we explore the mind-blowing benefits of the certified management accountant certification course and how it may elevate your job from average to outstanding. 

Let’s begin the fascinating adventure of comprehending the value of a CMA certification and its spectacular influence on your earnings and employment opportunities. 

What is CMA Certification?

Before we dive into the benefits, let’s first understand what CMA certification is all about. 

The Certified Management Accountant (CMA) is a sought designation that shines brighter than a thousand stars in the exciting world of finance and accounting. This esteemed achievement award is more than just a frill for your resume; it’s a magical key that opens the door to limitless chances in management accounting and financial management.

You acquire a title when you become a CMA and search for knowledge that spans a mind-boggling array of abilities. Imagine yourself donning the financial planning cape, brandishing the analytical sword, and mastering the art of decision support while adhering to the code of professional ethics with uncompromising integrity.

Despite the difficulties in becoming a CMA, the benefits are immeasurable. Are you prepared to take control of your future, harness the power of knowledge, and shine the bright light of the Certified Management Accountant (CMA) certificate into it? 

You have a decision, and the adventure is waiting!

How does CMA certification affect salary and job prospects?

For individuals seeking competence in management accounting and financial management, the USA CMA (Certified Management Accountant) Exam is a demanding and well-recognized certification exam. 

USA CMA Exam, given by the Institute of Management Accountants (IMA), is intended to evaluate applicants’ knowledge, abilities, and aptitude in crucial areas of accounting and finance, including financial reporting, planning, analysis, control, decision-making, and professional ethics.

Here are some CMA certification benefits:

Embracing a CMA certification opens doors to exciting opportunities for salary growth in the accounting and finance industry.

  • Gaining In-Depth Knowledge and Expertise

Achieving a Certified Management Accountant certification demands commitment and diligence, yet the benefits are invaluable. The extensive CMA curriculum delves into various subjects, such as financial planning, analysis, control, decision support, and professional ethics. As you immerse yourself in the coursework, you’ll gain profound comprehension and proficiency that surpasses the usual accounting methods.

  • Standing Out in the Job Market

A CMA certification sets you apart in today’s competitive job market. Employers highly value this credential as it signifies a commitment to excellence and a strong understanding of financial management principles. The CMA designation gives you a competitive edge whether you want to advance within your current organization or explore new opportunities.

  • A Global Passport to Success

One of the most significant advantages of the CMA certification is its global recognition. As businesses continue to expand across borders, employers seek professionals who can navigate the complexities of international finance. The CMA designation acts as a global passport, opening doors to job opportunities in various countries and increasing your marketability worldwide.

  • Influence on Salary

It’s no secret that career advancement often comes hand-in-hand with a salary increase. Studies have shown that CMAs earn significantly higher salaries than their non-certified counterparts. The specialized skills and knowledge gained through the CMA program enable professionals to take on more challenging roles, leading to greater financial rewards.

  • Enhanced Job Prospects

The CMA certification boosts your earning potential and widens your career prospects. CMAs are sought after by diverse industries, including manufacturing, technology, healthcare, and financial services. The versatility of this designation means you can explore various industries and find the perfect fit for your career goals.

  • A Network of Opportunities

Becoming a CMA connects you with a vast network of like-minded professionals. The IMA provides access to a thriving community of CMAs, offering networking events, online forums, and professional development opportunities. Building meaningful connections within this network can lead to potential job offers, mentorship, and invaluable industry insights.

  • Confidence in Decision-Making

A CMA certification boosts your technical skills and hones your strategic thinking abilities. As a management accountant, you’ll be equipped to analyze financial data and provide insights that drive sound business decisions. This newfound confidence in decision-making is invaluable, allowing you to contribute significantly to your organization’s success.

  • Career Advancement and Growth

Career stagnation is a common concern for many professionals, but obtaining a CMA certification can break down these barriers. With technical expertise and strategic insight, CMAs are often considered for leadership positions within their organizations. Whether you aim to become a finance manager, a controller, or CFO, the CMA certification can catalyze your career advancement.

  • Making a Difference

Beyond personal and financial growth, the CMA certification empowers you to make a difference in your organization. As a management accountant, your role involves managing financial resources and contributing to sustainable business practices and ethical decision-making. This sense of purpose and responsibility adds depth and meaning to your professional journey.

The Final Words

The value of a CMA certification goes far beyond the letters after your name. It represents a commitment to continuous learning, a dedication to excellence, and a desire to make a positive impact in finance and accounting. From enhanced job prospects to increased earning potential, obtaining the CMA designation can unlock opportunities and open doors to a fulfilling and rewarding career. 

A CMA certification has several perks, and one of the most important ones is how much better off you’ll be financially. The income potential of professionals who achieve the CMA credential frequently increases significantly. Employers strongly respect the particular knowledge and experience that come with the CMA certification, which increases job candidates’ competitiveness. 

Imarticus Learning propels learners into endless possibilities upon attaining the CMA certification. Adopting this prestigious accreditation opens opportunities to work with Fortune 500 firms, opening the path to rewarding careers in worldwide management and accounting.

So, if you want to take your finance career to new heights, consider embarking on the CMA journey—it might just be the key to your professional success!

Python: The Beginner’s Guide to Learning a Powerful Programming Language

Posted on by Imarticus Learning

Have you ever wanted to create your apps, games, websites, or software? Do you feel intimidated by the complexity of coding and the endless possibilities of technology? If so, you are not alone. Many people interested in programming feel overwhelmed by the information and skills they need to learn.

But don’t worry; there is a solution: Python. Anyone may learn Python, a straightforward, adaptable, and well-liked programming language. Python has been created to be simple to read, write, and comprehend. It offers a comprehensive library of modules and packages that may assist you with practically any work, straightforward and consistent syntax, and a wealth of built-in capabilities.

Data Science Course

This blog will demonstrate why Python is the ideal programming language for newcomers. By the end of this post, you’ll have a strong foundation in Python knowledge and a zeal for coding.

Why Python?

Python is one of the most widely used and loved programming languages worldwide. A high-level, all-purpose programming language is Python. Its design philosophy strongly emphasizes code readability through off-side rule-based considerable indentation.

Python has dynamic typing and uses garbage collection. It also supports programming paradigms, including object-oriented, procedural, functional, and structured programming. 

But what makes Python so special?

Here are some of the main reasons why Python programming for beginners is ideal :

  • Python is easy to learn. Python has a simple and expressive syntax that resembles natural language. It uses indentation to structure code blocks, which makes it more readable and elegant. Python also has fewer keywords and rules than other languages, which means less memorization and confusion.
  • Python is versatile. Python can be used for various applications, such as web development, data analysis, machine learning, artificial intelligence, automation, game development, and more. This means you can choose the best approach for your problem and learn different ways of thinking.
  • Python is powerful. Python has a rich set of built-in data types, functions, and operators that can easily handle complex operations. Python also has a huge collection of external modules and packages that extend its functionality and provide ready-made solutions for common problems. For example, you can use NumPy for numerical computing, Pandas for data manipulation, Matplotlib for data visualization, Django for web development, TensorFlow for machine learning, PyGame for game development, and many more.
  • Python is fun. Python is not only a practical tool but also a creative medium. You can use Python to express your ideas and imagination in code. You can create interactive games, animations, art, music, or anything else. You can also explore the fascinating world of computer science and discover new concepts and techniques that will challenge and inspire you.

Python Demand in the job market 2023

By 2023, there will be a tremendous need in the job market for those with Python knowledge. Python has become a popular programming language for various businesses and occupations. Its adaptability, simplicity, and breadth of uses have helped make it popular with employers worldwide.

How to learn Python as a beginner?

Python: A potent programming language for learners

Learning Python is a fantastic experience. It starts with a straightforward curiosity or inspiration. Python may have caught your attention because of its versatility and power. You want to learn more and explore your creative potential with this potent language.

You set off on your trip. You watch videos, read tutorials, and enroll in courses. Variables, data types, operators, and control flow are all things you learn. As you create straightforward applications, Python’s potential becomes apparent.

However, Python is more than simply a language, as you learn more about it. It’s a technique for handling issues and thinking. It’s a method for producing items that are both attractive and practical. Mastering Python basics from scratch is a challenging but rewarding journey.

Learning the basics of Python requires time and work, but it is ultimately worthwhile. You’ll be able to create Python programs that are effective and strong if you have a firm understanding of the fundamentals.

  • Start with the fundamentals. Avoid attempting to absorb everything at a time. Start with the basics, and add to your knowledge as you go.
  • Exercise often. Practice is the key to learning Python. Even if it’s only a simple application, make an effort to write some code every day.
  • Build initiatives. Building projects is one of the greatest methods to learn Python. This will enable you to put the ideas you’ve learned into practice and discover how they might be used in actual situations.
  • Never hesitate to seek assistance. Ask for help if you run into trouble. You may ask questions and receive assistance in several online groups and forums.
  • Have Fun! Python training should be enjoyable. You’re less inclined to persevere if you’re not having fun. You’ll succeed if you can discover ways to make studying Python entertaining.

Mastering the Essentials – Python Language Basics

  • Variables: Variables are used to store data. Any kind of data, including integers, strings, and lists, may be sent to them.
  • Operators: When working with data, operators are employed. Operators can be logical, comparison, or arithmetic operators.
  • Expressions: Variables, operators, and values make up expressions. They may be applied to decision-making and value calculations.
  • Control flow statements: Statements that govern the execution flow of a Python program are known as control flow statements. They consist of while loops, for loops, and if expressions.
  • Functions: Reusable code chunks are referred to as functions. The def keyword is used to define them.
  • Modules: Collections of variables and functions that may be imported into other Python programs are known as modules.

Participate in open-source initiatives. Participating in open-source projects is an excellent additional method of learning Python. This is a fantastic method to interact with the Python community and get knowledge from other programmers. You may contribute to various open-source initiatives, including Django, Flask, and NumPy.  

The Final Words

Python is a good programming language for beginners who want to learn how to code and create amazing things. Python is easy to understand, versatile, powerful, and fun. You can learn Python today by following simple steps and using helpful resources. You can join the Python community and connect with other learners and experts.

A joint initiative between Imarticus Learning and iHUB DivyaSampark at IIT Roorkee, the Certificate Program in Data Science and Machine Learning seeks to provide early and mid-career professionals with a solid foundation in a career in data science and machine learning. This extensive 5-month curriculum, created by prominent IIT professors, explores data mining, Python-based machine learning tools, and using data-driven insights to stimulate organizational growth.

Chief Financial Officer: Exploring Roles and Responsibilities

Posted on by Imarticus Learning

What is a critical marker in determining the success of a business? It’s financial performance, of course. So who works tirelessly behind the scenes to ensure an organisation’s finances are in tip-top shape?

This critical task is the domain of the Chief Financial Officer (CFO). 

A CFO steers the company’s finances through all weathers to reach its destination: financial growth. Their invaluable insights and strategies are critical to helping a business scale new heights.

The CFO holds one of the topmost positions within the upper echelons of an organisation’s management. With ever-changing business dynamics, increasing financial risks, and a volatile policy landscape, the CFO can act as an anchor to tide through financial storms. Over the last few decades, their roles and responsibilities have expanded and become even more integral to running a well-oiled organisation.

Curious about this top executive’s role and its responsibilities? Let’s give you a breakdown of the intricacies of being a CFO and what they do. 

Who is a Chief Financial Officer (CFO)?

A Chief Financial Officer (or CFO) is a top-level executive holding the highest rank within an organisation’s financial department.

The CFO is responsible for managing an organisation’s finances and financial activities to ensure its fiscal health.
Part of the esteemed ‘C-suite’ (the ‘Chiefs’ or executive-level managers of companies), the CFO works closely with the Chief Executive Officer (CEO) to brainstorm financial strategies and innovations to achieve financial growth. 

With rapid advances in technology and volatility in the economy, the role of a CFO has transformed from a mere number-cruncher to a strategic partner to the CEO. Today’s CFOs wear multiple hats within an organisation. They act in the capacity of a risk manager, strategic planner, financial advisor, spokesperson, and financial steward and operator. Most importantly, they are business leaders who are catalysts for the growth and development of a business. 

Let’s look more closely at their roles and responsibilities.

Roles and Responsibilities of a CFO

The CFO of today’s companies has to juggle several roles and responsibilities. 

Take a look at the roles and responsibilities of a CFO:

Oversee the functioning of financial departments: 

chief financial officers course

The CFO oversees the overall operations of the financial department and assesses its performance. These departments include accounting, budgeting, compliance, auditing, and other finance operations. The CFO is the glue that holds them together.

Perform treasury duties: 

The CFO has to ensure the optimal management, distribution, and investment of funds to ensure a healthy capital structure. They make policy decisions regarding the company’s financial structure to maintain a healthy balance sheet with profitable cash flow and liquidity. 

Analyse and present financial data: 

The CFO oversees the company’s finances and delivers financial information to all stakeholders. They are responsible for providing accurate financial data, looking at past performance, analysing the company’s financial health, and strategising for the future.

Strategic planning: 

CFOs are not simple number-crunchers. They are strategic partners in spearheading innovations, mapping action plans, and providing financial leadership that promotes dynamism and change.

Collaborating with the C-suite: 

CFOs are top-level executives who have the ears of the CEO. They also work in close association with the other ‘Chief’ designates, including the Chief Product Officer (CPO), Chief Information Officer (CIO), and Chief Operating Officer (COO). They collectively make decisions regarding the most critical company policies and objectives.

Risk management: 

Financial risks can cripple a company without competitive management. This is where the CFO comes in. They are responsible for financial risk management within an organisation. It involves identifying, assessing, managing and monitoring risks.

Liaison with financial actors: 

A part of the CFO’s role is to build relationships with financial actors beyond the company to ensure its financial security. They liaison with bankers, lenders, investors, shareholders, hedge fund managers, and more. 

Oversee compliance: 

Non-compliance with regulations and policies can get companies into serious hot water with the authorities. The CFO ensures that the company is updated on regulations and ensure that they are strictly observed.

The roles and responsibilities of a CFO are multifaceted. As the position gains even more importance with time, the qualifications to achieve the seat at the table as a CFO will get increasingly difficult. CFO certification courses have become very popular to equip CFO aspirants with the skills and requirements of the job. 

How to become a CFO?

With one of the highest-paying positions in the company and an esteemed place in management, the role of a CFO is a highly coveted one. But becoming a CFO is not a cakewalk. You need to demonstrate that you are capable of taking on this leadership role. 

Here are the requirements for becoming a CFO:

Education:

An educational background in finance, business, accounting, economics or management is generally a prerequisite for becoming a CFO. Your best bet is, however, a bachelor’s or master’s degree in finance or accounting to get on the path to becoming a CFO. A postgraduate degree in these fields can greatly improve your chances by building strong foundational knowledge.

Credentials:

Get professional credentials like the Certified Public Accountant (CPA) certification, Certified Treasury Professional (CTP) certification, CMA (Certified Management Accountant) certification or Chartered Financial Analyst (CFA) certification. These qualifications will help you grow in your career. 

Gain industry experience:

Industry experience is essential to becoming a CFO. Gaining industry experience of about 10 years cements your practical knowledge of the workings of the space. The exposure is critical to the development of insider knowledge that can shape critical insight for a company’s growth. 

Experience in managerial roles:

A CFO is a leadership role, and assuming responsibility as a manager can advance your chances of becoming a CFO. It helps you demonstrate your management and leadership capabilities. 

Soft skills:

A CFO should demonstrate soft skills to shoulder the demands of the job. They should have leadership skills, critical thinking ability, problem-solving expertise, conflict resolution ability, and good communication skills. 

Upskill with Chief Financial Officer courses:

Take advantage of the Chief Financial Officer courses to upskill for career development. Elevate your potential with IIM Indore online courses for future CFOs like the Postgraduate Certificate Programme for Emerging CFOs. This specialised financial program, developed by IIM Indore, is among the best Chief Financial Officer course to upskill. 

Conclusion

The office of the CFO is one of the most powerful within any organisation. They shoulder the immense task of managing and securing a company’s financial future. CFOs study the past, assess the present, and forecast the future of the company through finances. The roles and responsibilities of the CFO provide the company with a strategic and innovative partner to reach new heights of success. It’s not surprising that future candidates are actively seeking the best CFO certification courses to secure these positions. 

Importance of SEO Research and SEO Integration

Posted on by Imarticus Learning

Search Engine Optimisation (SEO) is one of the key tools one needs to acquire to become a digital marketer. SEO can be regarded as the backbone of most brands due to its viable and cost-friendly methods to reach customers effectively.

It is generally known to be a practice which increases the quality and quantity of traffic to a particular website via search engine results. A soaring rank is gained by the website with greater visibility online, leading to more availability of customers.

SEO Research gains most of its importance from keywords. Through such research, there are certain optimal keywords which are in high demand according to consumer requirements. These keywords allow for boosting the website rankings bringing in a larger audience.

Integrated SEO refers to the utilisation of content to gain higher ranks on sites such as Yahoo, Google, and Bing. These rankings can be found in leads, increased traffic, greater visibility, and revenue.

How is SEO Research performed?

There are certain steps which can be followed to perform SEO keyword Research, mostly applicable in digital markets. Let us discuss these steps in more detail.

Creating a list of relevant topics depending on the type of business

There should be certain general topics to choose from to find the most suitable one. For regular bloggers, having 5-6 topics in mind always comes in handy for day-to-day requirements. These ideas should be thought of in the perceptions of the buyers or the target audience for greater clarity.

Filling of topic buckets with required keywords

best digital marketing course

Once you have selected over 5-6 topics, it is now important to identify the keywords which are suitable for consideration. The target audience will conduct all searches related to these 1-2 selected terms. The greater point underlying this step is to think of phrases which will be considered by potential customers which would make easier selection of the keywords.

Another way of selecting the keywords is to figure out which keywords are already being searched. To perform this step, certain website analytics software such as Google Analytics and Hubspot’s Sources Report can be highly helpful. After drilling down the traffic sources of these websites, keywords can be identified more proficiently.

Understanding the Role of Intent in keyword research

User intent can be regarded as one of the major factors to gain a proper rank on search engines such as Google. Nowadays, the webpage is supposed to solve the problem a searcher is planning to work on rather than simply carry keywords used by the searcher him/herself.

Although it is easy to consider a few keywords in terms of face value, to become a digital marketer, one has to understand the different meanings of these keywords. Since the intent of such keywords is connected to the ranking potential, one has to be extra careful with the targeted keywords.

Analyse other search terms

If there is a dilemma with more suitable keywords related to a specific topic, search for more related terms over digital spaces such as Google. Several suggestions related to the original input are visible across such spaces, making it easier for a digital marketer. If any other potential keyword is found, that can be put to use.

Usage of other research tools for keywords

There are other research tools as well as SEO tools that are ideal for finding the most suitable keywords concerning the topic. Some popular research tools are as follows:

  • Google Keyword Planner
  • Ubersuggest
  • Ahrefs
  • SECockpit
  • Keywords Everywhere
  • Moz
  • KWFinder

What are the strategies for SEO integration?

SEO integration is one of the best marketing strategies to achieve good quality, long-lasting results. There are a few strategies for an integrated approach to SEO. These steps are as follows:

  • It is important to check if the website is up to the required standard. Even if it’s not updated, please check on the inner workings to see if everything can work smoothly without challenges.
  • If one wants to become a digital marketer, he/she should construct certain analytics for progress. Data traffic and attributing numbers are highly critical to ensure efforts in such situations.
  • Social media also plays an important role in these situations. Sites such as Facebook, LinkedIn, and Twitter lead to driving traffic in similar ways to SEO. Social media shares also play a role to achieve a rank via pages.
  • Content creation can also be considered one of the greatest strategies in the present context. High-quality content ranks at the top of search engines, generating several leads.

The advantages of SEO are evident only if the optimisation is implemented in a strategic and deliberative way. Hence it is proven that websites can be SEO optimised and user-friendly by using the integrated approach.

Conclusion

Learning about the role of SEO Research and SEO integration can be best acquired from a digital marketing course. The Advanced Certification in Digital Marketing and MarTech by Imarticus is the best course for understanding the fundamentals of SEO. The application deadline for this course is 14th July and classes will take place for over 4.5 months. Taught by professors from IIT Roorkee, this digital marketing course will gain you placements in top companies such as Dentsu and Accenture. To know more about this course, visit Imarticus Learning.