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Day: May 4, 2022

Digital transformation in 2022: Here’s how to prepare for a financial services and capital markets course

Posted on by Imarticus Learning

Digital transformation in 2022: Here’s how to prepare for financial services and capital markets course

With the rampant onset of globalization, business has boomed throughout the world, where money flow and digital transformation have become key thriving elements. Now no one knows for sure what the future holds for us, but what we can do is we can prepare ourselves to embrace the good or the bad. And in such preparation, financial management is regarded as one of the most important features, which includes strategic planning, directing, organizing, and controlling this money flow.

Regardless of the type or the size of the industry, there is a great demand for people with diplomas in finance management as they can not only help the organizations smoothly glide through this transformation but will also help them to create a clear vision for the future road map. 

Now before diving into financial correction and management, all companies must make sure these following things:

The first thing is the cultural revamp of an organization. The things that have worked earlier may not work in the future; embracing change and adaption is the key to keeping the company in the competition.

The war for talent acquisition is not a new thing and will also be in the future. But training your employees in new skills and upgrading them to the technology of the future will not only help to build loyalty but also stop turnover saving the company the much-needed finances. 

The inclusion of new technology and digital transformation will only be possible if cultural and talent transformation is executed properly. And this, in turn, will help the clients to enjoy a seamless experience.

Types of Financial Management 

The financial services and capital markets course divides financial management into:

Capital Budgeting – Here, the company goals are evaluated in the short or long term, and according to that, capital funds are invested for the growth of the company.

Capital Structure – It mostly includes operations, like when a company should take a debt or sell its assets for the market is correct and evaluating its position whether it can bring a private firm for financial help.

Working Capital Management – Purchasing of materials for productions and day-to-day operations like paying salaries to the workers are done by this one. 

What Makes Financial Management a Top Priority for Companies?  

Financial and Capital Management has some core objectives which include:

The first and foremost is to optimize different ways in order to increase the profit of the company by using different data analytics and AI-driven technology.

Assist the company in financial planning in order to cross all financial hurdles without any obligations or hiccups.

From filing taxes to saving them and forming perfect alliances with the state and central bodies for the smooth functioning of the company.

Using advanced technology to predict the outcome and scenarios of the market conditions in the future and thus avoiding risky decisions.  

Why You Should Pursue a Career in Finance Management?

Many students are acquiring capital markets certificates recently for varied reasons:

The amount of diversity this certificate can provide is literally staggering. From the public sector to the private, the demand for financial experts is always on the rise.

Diversification in your career means, you can meet different people which will propel your communication skills to a new height.

Not only communication but other soft skills which include managing, empathy, and listening will also be developed which can help you climb the corporate ladder following better salary packages.  

Conclusion

Designed by IIM Lucknow, Imarticus Learning’s financial services and capital markets course will help you learn the fundamentals of corporate finance and help you boost your career to a new height.

Five Social Media Marketing Essentials To Consider Before You enrol For A Social Media Marketing Training

Posted on by Imarticus Learning

Five Social Media Marketing Essentials To Consider Before You enrol For A Social Media Marketing Training

Have you ever wondered why you see so many captivating brand advertising campaigns on various social media platforms like Facebook, Instagram, YouTube, or Pinterest? Why do people log in constantly to their Twitter and LinkedIn accounts? 

The answers to both the questions are the same – they all are doing social media marketing of their products, services, and skills by creating engaging posts for their prospective customers and clients. 

Social media or digital marketing is the buzzword of this century that is helping businesses drive extensive market reach and attain profitable growth. Social media marketing is evolving as a high-demand career. These training courses are now selling like hotcakes in the EdTech industry. However, it is critical to have a deep understanding of the basics of social media marketing before picking the course of your choice.

So, if you are planning to pursue social media marketing training, read this article as it throws light on the five social media marketing essentials to consider before enrolling. These insights will help you make the prudent decision on the course to pursue to become a successful social media or digital marketer.

Five Social Media Marketing Essentials 

  • Creating unique and engaging social media content is the key to reaching the target audience.

Social media marketing content addresses the customer’s pain points and solves their problems. It makes them feel connected to the product, service, or skill. The type and frequency of posting the content have an influential impact on the reach and responses. It increases brand loyalty, drives engagement, and boosts sales.

  •  Social media marketing strategy differs for different social media platforms.

The same-size-fits-all hypothesis does not work in the social media world. You must know the tactics for creating and promoting thought-provoking marketing models using digital technologies. The social media marketing strategies must be in line with the needs and interests of the target audience across different platforms. 

  • Social media platforms are for building and fostering relationships with customers.

The target audience performs a pivotal role in social media marketing. With so many brands, messages, and users landing on social media platforms daily, you can stand out from the crowd only when you build one-to-one relationships with your target audience. You must know the strategies to engage with your followers and win their trust and loyalty for long-term association. 

  • Social media advertising is the doorway to extending your market reach.

Besides using compelling content to expand your market reach, you must be aware of the social media advertising tools. You need to ensure your message reaches the target audience and makes an impact to spark desired actions. Influencer and affiliate marketing are the two effective social media advertising techniques. 

  • Measuring the Return on Investment (ROI) of your social media marketing strategies is essential. 

Lastly, you must acquire the knowledge to compute the monetary and non-monetary results of your social media marketing pursuits. It includes calculating financial profits and benefits accrued due to increasing customer retention, brand loyalty, and awareness. Social media analytics reports provide data and metrics on traffic and engagements. It hence forms the basis of ROI measurement.

Consider the above points before enrolling in social media marketing training.

A Prodigious Course For Aspiring Social Media Marketers

Imarticus Learning, a technology-driven educational institute, offers a Post Graduate Program in Digital Marketing. The course provides all-inclusive, tech-enabled learning of digital marketing concepts. It aims to impart teaching on social media marketing concepts alongside other digital marketing tools such as content, SEO, paid media, e-mail, and e-commerce.

Imarticus provides five Google and one HubSpot Digital Marketing Certification through this course. You are eligible to apply if you are a graduate with 0-2 years of digital marketing experience.

So, enrol today if you aspire to broaden your skill set and leverage the influence of social media to excel in your career and business. The conceptual base and real-world case studies provide you with the secret sauces to gain a competitive edge using digital marketing techniques.

How can the Investment Banking Industry respond to the threat of disruption post COVID-19?

Posted on by Imarticus Learning

How can the Investment Banking Industry respond to the threat of disruption post-COVID-19?

The recent COVID pandemic has affected many industries adversely. The investment banking industry was one of the sectors that experienced a fall in ROI (Return on Investment). However, the global COVID scenario is now better than before and the investment banking industry is back on its feet.

Investment banks are now applying post-COVID strategies to induce resilience in their business models. If investment banks need to survive the impact of COVID-19, they have to come up with better business strategies. Read on to know how the investment banking industry can save itself from disruption post-COVID-19. 

Challenges for the investment banking industry 

Do you want to become an investment banking expert? Well, you need to know about the challenges faced by the investment banking industry to propose business strategies that can bear shocks. The major challenges for the investment banking industry during/after the COVID pandemic are as follows: 

  • Investment banks are involved in various in-person activities that were seriously impacted during the COVID pandemic. For example, before an M&A deal, investment banks conduct due diligence to know more about the nature of the deal. Due to the lockdown and travel restrictions, investment banks found it difficult to conduct the due diligence process. 
  • Investment banks are finding it hard to find new talent post-COVID. During the COVID era, educational institutions were closed to stop the spread of the virus. Young enthusiasts that want to become investment banking experts didn’t have access to a proper education during the COVID era. 
  • Client prospecting was severely affected by the COVID pandemic. Since it was difficult to meet with clients in person, client onboarding got more complex. When the turnaround time increased, the ROI was also adversely affected. 
  • Physical workplaces for investment banks were disrupted due to the COVID pandemic. Investment banks had to adjust to the latest WFH (Work from Home) culture. It had some serious impacts on anti-money laundering processes. 

How can the investment banking industry cope with the challenges? 

How the investment banking industry can cope with the challenges are as follows: 

  • Investment banks can select freshers that have done certification courses in investment banking. Since institutional courses were not available during the COVID pandemic, certification courses in investment banking can be the parameter for the selection of fresh talent. 
  • Investment banks should define an action plan to induce resilience in their business strategies. 
  • In the post-COVID era, investment banks should look to restore the critical business processes at their workplace. Quality research has also become important in investment banks post COVID. 
  • Investment banks are looking to undergo digital transformation to ensure high uptime. If investment banks can automate their key business processes with the aid of technology, they can steer through market disruptions. 

How can online courses for investment banking help?

Are you a fresher looking to join the investment banking industry? Well, you can go for online courses for investment banking to know about the industry processes. Imarticus Learning is a reliable source that can provide industry-oriented online courses for investment banking. Imarticus offers a ‘Certified Investment Banking Operations Professional’ program that is known for its industry-oriented learning approach.  

This 180-hour certification course will cover all aspects of the investment banking industry. With this course, you can learn job-relevant skills and can get placed in the investment banking sector. It will provide you with a tech-enabled learning experience for understanding industry practices. 

Conclusion 

With the right business strategies, investment banks can save themselves from disruption in the post-COVID era. Young enthusiasts can look for online investment banking courses to build their careers. Register yourself for an investment banking online course now!  

5 Advantages of Doing a Certified Financial Analyst Course

Posted on by Imarticus Learning

5 Advantages of Doing a Certified Financial Analyst Course

Are you keenly interested in analyzing financial reports and managing finances? Are you planning to take a finance course to learn financial analysis and fill in the existing skill gaps in your profile? Do you ponder how enrolling in a Financial Analyst Training and Placement program can help you make a thriving career in finance? If yes, then this guide is just for you! Here, we demystify the advantages of doing a Certified Financial Analyst course to clarify all your doubts.

Why a Certified Financial Analyst Course?

A Certified Financial Analyst Course is a program that imparts domain knowledge of finance topics, such as financial valuation, investment banking, and equity research. Let us deep dive to know the main advantages of doing this course.

  • It equips you with professional skills to become a subject-matter expert in financial analysis.

A Financial Analyst Training and Placement program provides specialized learning in the following subjects –

  • Accounting and Financial Modelling
  • Mergers and Acquisitions
  • Financial Planning and Valuation
  • Equity Research
  • Financial Statement Analysis
  • Corporate Finance Strategy

Learning financial analysis as a core finance subject equips you with the necessary skills and helps you better understand how the financial sector works. The course grants you the prowess to understand and critically analyze financial data to make strategic decisions on investment securities, such as stocks and derivatives, and manage corporate finances.

  • The certification upgrades your qualification as a finance professional.

Getting qualified as a Certified Financial Analyst stands out clearly on the CV. A valuable professional degree boosts your credibility and helps you get instant recognition during the job application screening process. You gain a competitive edge over other applicants in the job market.

  • The course prepares you for a competitive Financial Analyst role.

From managing equity stocks and financial assets to making long-term financial plans and corporate finance strategies, the role of a financial analyst is pivotal in companies. Enrolling in the Certified Financial Analyst course helps you learn financial analysis skills and thus gears you up for such a highly pragmatic financial analyst role in the future. 

  • The successful completion broadens the scope of selecting career fields.

The course opens a world of career opportunities for you in the financial service industry. Other than working as a Financial Analyst, you can choose to work as a –

  • Financial Planning Lead
  • Corporate Finance Manager
  • Private Equity Finance Manager
  • Equity Research and Market Analyst
  • Business or Asset Valuation Consultant

Furthermore, enhancing the career opportunities also increases your prospects of earning more income than your non-certified peers.

  • The course is more cost and time-effective than other financial courses.

The Certified Financial Analyst course is best suited for aspiring finance professionals who do not have time and (or) resources to pursue a full-time or advanced degree program from a university. The short-term, part-time courses are economical and feasible to complete alongside a job.

So, enroll in a Financial Analyst Training and Placement professional degree program to build or upskill your career in finance.

Imarticus Learning – One of the leading educational institutes to offer a Certified Financial Analyst Course

Imarticus Learning is a technology-driven academic institute that provides quality education to transform careers across industries. We have pioneered the concept of ‘prodegrees’ in collaboration with global giants to revolutionize industry-aligned learning for aspirants.

We offer a Financial Analysis Prodegree in collaboration with KPMG in India. 

Highlights of the course:

  • KPMG-endorsed curriculum focused on industry-oriented learning
  • Experienced and skilled faculty with lectures from KPMG experts,
  • Technology-driven course materials accessible to students through Learning Management System
  • Live and experiential learning delivered through lectures, case studies, videos, and capstone projects
  • Dedicated program mentorship
  • Placements in top-notch financial companies like JP Morgan Chase, Deutsche Bank, Morgan Stanley, and Goldman Sachs
  • FAP ‘Certificate of Achievement’ co-branded by Imarticus Learning and KPMG India.

Need more details?

Feel free to contact us through our chat support or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. Our expert admissions team will resolve all your queries relating to the program and facilitate your enrollment process.

Become A Tax Pro: Tax Planning Training For Beginners

Posted on by Imarticus Learning

Become A Tax Pro: Tax Planning Training For Beginners

It is never too late to learn something new, especially if it is related to tax. In this article, we will introduce you to the banking and finance course for tax planning so that you can become a tax professional and help people save money on their taxes. Read on…

Build a Career as Tax Professional 

If you are interested in the banking and finance industry and have thought about starting your own tax planning business or want to become a tax pro, then there is no time like the present! With the right banking and finance course, you can launch your own tax planning business or you can be a tax planner for yourself.

There are many different courses out there like PG Banking & Finance that offers you both beginner and advanced learning opportunities as per your needs.

What do You Need to Know to Become a Tax Pro?

To start a career in tax preparation, there are a few things you should know.

  • You will need to have a strong understanding of numbers and accounting. You will need to be able to keep track of income, expenses, and other financial information for your clients. Also, you will be required to prepare tax returns and other documents. 
  • You will need to be well-organized and detail-oriented. Tax preparers need to track a lot of information and pay attention to detail. 
  • You will need to be good with people. Tax preparers work closely with their clients and they need to be able to build trust and rapport. They also need to be able to explain tax laws and regulations in a way that their clients can understand.

Importance of a Tax Professional

Taxes are one of the most complex and challenging aspects of saving money. They can be intimidating for small business owners and industrialists to people engaged in other professions, who do not have a lot of experience dealing with them.

A tax professional is a must for a company as their presence brings in:

 

  • Expertise – Tax professionals keep up with the latest tax legislation and file an accurate returns. The purpose of using a professional to file your taxes is to do it the right way. 
  • Precision – Mistakes can happen in any business and they will happen for whatever reason. The best part about choosing a reputable tax expert is that he or she will do all possible to assure accuracy and correct errors as soon as feasible.
  • Ideas to Save Money – True experts utilize their expertise and experience to get the client the best possible refund. They can also assist with monthly payment options and how to make timely payments.

 

Tax Planning Training for Beginners

Tax planning can be a complex and time-consuming process. But, with the right bank and finance online training, you can streamline your tax planning process and save yourself a lot of time and headache.

This type of training can help you learn about the different deductions and credits that are available, as well as how to properly file your taxes. Also, this course helps you to pursue banking and financial careers.

In a banking and finance career, you will have the opportunity to work with people from all walks of life and help them achieve their financial goals. You will also be able to work in a fast-paced and dynamic environment, where you will need to constantly be on your toes.

Why Choose a Taxation Career?

Tax specialists are essential to the smooth operation of businesses. In addition to being the pillars of company success, there are a few compelling reasons to seek a career in taxation: 

Excellent salary – A career in taxation will prepare you to earn a competitive salary. The pay as a trainee may appear to be low at first. With experience, though, you can easily earn a huge salary. Your earnings will vary depending on the job description and firm you choose to work with.

Love for numbers – If you believe you are excellent with numbers, then tax will surely test your abilities. It is not only about knowing mathematics but also having a thorough understanding of the law and keeping up with constantly changing legislation. Because of the nature of this job, you will be working with new clients on a daily basis, each with its own set of requirements. This will not only let you exercise your mathematical skills but will also motivate you to solve hard problems utilizing logic and tax knowledge. 

Demanding on a global scale and in every business – Finance specialists are crucial in practically every business, from retail to entertainment and construction to non-profits. These are the people who assist in the financial management of the company and provide advice on how to improve it.

Conclusion

Overall, IIMs are the perfect way to get started for becoming a tax pro and help beginners with tax planning. So, check out the details of a reputable banking and finance course here.

How NLP Becomes Suitable For The Mass-Market

Posted on by Imarticus Learning

How NLP Becomes Suitable For The Mass-Market

Modernization has changed our lives significantly, leading to changing needs and demands. It impacts businesses as they need to update and upgrade their products and services based on market trends. It is challenging to keep track of changing consumer demands and continue launching suitable products and services. Thus, businesses keep looking for technologies, tools, methodologies, and strategies to enhance customer and market understanding and grow their business successfully.

The industrial revolution has brought remarkable transformations in our everyday life and work. Emerging technologies are enhancing our capabilities for efficient and effective business performance. These technologies work on the data collected from various sources to extract meaningful, hidden, helpful information from structured and unstructured data. Natural Language Processing, Artificial Intelligence, and Machine Learning are some of the trending technologies in the digital world. 

Natural Language Processing (NLP) is computer-aided human language processing, including written and spoken language. It is used to either understand the language or generate the language. Artificial Intelligence and Machine Learning are used to analyze and extract meaning from the vast amount of collected data. Businesses collect data for various aspects of the company, like processing, operation, product design, technology, and marketing. NLP is suitable for companies targeting mass-market if it has:

  • Access to vast amounts of market data
  • Experts to develop cutting-edge technologies
  • Computing capacity to process the collected data

How is NLP Suitable for the Mass Market?

NLP is used to translate, generate, and understand language and emotions used in various formats like speech, text, audio, and video. Marketing has been one of the most important criteria for a successful business. Hence the suitability of NLP for marketing can be understood by its applications for business marketing, as discussed below:

  • Sequence classification: It assigns the text sequence to one of multiple previously defined classes of information. For example, information may provide emotions like joy, anger, sadness, sorrow, etc. The marketing team can determine the emotions behind feedback, review, and discussions about the product/ services on social media. Based on this information, the team can create strategies and plans to improve its sales and make the product satisfy consumer needs and demands.
  • Question-Answer models: It gives a content-correct answer to questions based on information available from the text corpora. The marketing team can use it to automate responses on chatbots or over customer service calls.
  • Text generation: It matches the word based on given text to predict another word or lengthy text accurately. It enables text generation for multiple languages based on the target group and their linguistic dialect.
  • Phrase recognition assigns one or more words in a sentence to a class, also called Named Entity Recognition (NER). 

Future of NLP Technology

NLP is the most researched domain in the artificial intelligence field. It will have advancements with more profound understanding and developments. In addition, there will be general-purpose and specialized models for language processing helpful for a wide range of businesses. The field will evolve rapidly, and thus demand for experts, professionals, and NLP technology career aspirants will increase drastically.

The latest developments in NLP technology are fast and impressive, and universities worldwide include this technology in syllabi. In addition, various training and education institutes such as Imarticus Learning Pvt. Ltd. are providing certification programs in this field to generate next-generation professionals.

Artificial Intelligence and Machine Learning Programs

If you are looking for machine learning certification courses, Imarticus Learning Pvt. Ltd. has partnered with leading institutions and corporations to help enthusiasts learn AI. Choose from among nine certification courses in Artificial Intelligence and Machine Learning, among others.

All of these courses are designed with the help of the E&ICT Academy, industry leaders, and IIT Guwahati to train aspiring machine learning certification program learners. It will help you to become Data Scientist, Machine Learning Engineer, Data Analyst, Machine Learning Architect, Data Science/ Machine Learning Consultant, and AI Engineer.    

This course develops fundamental skills and a practical understanding of diverse industries’ theoretical backgrounds and real-world projects. You can learn job-relevant skills with 25 in-class real-world projects under the guidance of world-class academic professors. The course includes:

  • Live instructor-led sessions,
  • Online discussions with mentors & peers,
  • In-class projects & exercises,
  • Assignments & assessments,
  • Capstone projects,
  • Hackathons, and
  • Career support.

It helps you unlock your career path with lucrative Artificial Intelligence and Machine Learning opportunities. Therefore, if you would like to get details, contact Imarticus Learning Pvt. Ltd. through chat support or visit training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.