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Day: July 25, 2016

Pokémon Go – Why is it so popular?

Posted on by Imarticus

Pokémon was originally an animation show by The Pokémon Company and was aired in the year the year 1995. It began as a game on the ‘Gameboy’ and was soon turned into an animated franchise by the combined efforts of Nintendo, Creatures and Game Freak. Since day 1, this show had garnered immense popularity, and at the height of its fame, had scores of teenagers as its viewers.
Recently, Nintendo launched Pokémon Go as a mobile application, thus bringing together a clever marketing ploy, a health benefiting agenda and made optimum use of the nostalgia attached to the franchise.
pokemon-go-office
Pokémon Go is fast becoming the most sought after application today. Here is some fascinating data we have found so far:

  • In U.S.A alone there have been more than 60% of people downloading the app.
  • This proves that more than 3% of Android users in USA are using this application on a daily basis, nearing the usage of Twitter.
  • People have no problem with the data usage of this app, which is believed to be a lot owing to the graphics. Surprisingly this is not the case, as data analytic experts claim it does even use data as much as Google Maps.
  • Pokémon Go has more than 10 million users already and the number is definitely bound to increase!
  • This application has achieved the most amount of data retention, in just weeks of its launch and has clearly stood out at the standard time a user takes to dislike an app; which in this case, is almost negligible.
  • The fact that there are a number of data analytics in terms of the audience targeted, the age groups, the trends and the fact that this app is literally bringing people out of their houses.
  • Pokémon Go seems to have taken over the world with being downloaded in countries where the app hasn’t even been officially released yet. Appkmirror which a secondary site to download the app has had almost 4 million visits since the launch.

If the stats are to be believed, then Pokémon Go certainly seems to be taking over the world. This presents an incredible opportunity to various firms to invest in this application, as well as to generate more sales, through luring customers to their outlets.

Apart from the primary glitches like the server rundowns, people getting hurt, trespassing or disrespecting a solemn site, this application still seems to be going strong.
Data Analytics will play a major role in further development of the app, thus adding more impetus to career prospects of a Data Scientist.
Imarticus Learning is a reputed education institute, providing a host of courses in the renowned field of Data Analytics and the tools used here, like SAS, R programming, Hadoop and others.

Written by Imarticus Team

Overview of Careers in Finance

Posted on by Imarticus

The field of Finance is often said to be all about the science of money management. A career in Finance would entail coordinating between assets and liabilities. The finance industry is popularly known to provide lucrative careers and demand intellect of the highest order. As a rule, this prestigious industry attracts a lot of aspirants looking for a career with great opportunities.

Possession of just a graduate degree thins the chances of getting into this field. Thus, it becomes important to either be an MBA or have a higher degree to guarantee a smooth entry herein. There are many courses like certification programs in investment banking, courses in corporate finance and so on. There are a lot of programs offering training to clear various finance exams and acquire certain designations and licenses. Lately a lot of institutes have started offering programs to clear the CFA exams (Chartered Financial Analyst) as well as for the license required to enact certain kind of transactions. One can go for any such short term or long term course to enhance their resume and better their career prospects.

Investment Banking is the most sought after career in Finance. Today, Banks are no longer limited to being agents of withdrawal and depositing of money. There are many types of banks like the investment banks, which act as financial advisors to firms, hedge funds wherein the money of wealthy individuals and companies is managed, the difference here is that there are huge risks taken when it comes to buying and selling public stocks.

Then there are Private Equity firms, which instead of buying securities (stocks) by entire corporations and make convert them into private entities. These firms then either get the corporation entirely under their own banner, or improve their financial situation to earn profits. There are also real estate firms which have their dealings in buying or developing already existing real estate projects. There are firms which deal in ‘real money’ which go on to invest money in various firms to reap the benefits of the same.

There are a lot of roles that a career in Finance offers and a college degree is not always required for them. There are a lot of aspirants, who tend to start off a stint with banks and then after a considerable experience, move on to get a MBA degree. It is imperative to know that investment banking jobs usually have cut-throat competition and roles here include mergers and acquisitions, providing financial advices in terms of financial modeling, evaluation of the firm and so on.

Financial analyst and Financial Advisors also are jobs of substance, if one is very interested to work with data and draw relevant insights; the former career is always preferred. The job profile of a Financial Advisor, with the flexibility of the work and the proximity to the clients as well as the fact that the competition is less, is chosen by quite a few. There are many other career profiles like working for hedge fund firms, private equity firms, portfolio managing jobs, trading, analyst jobs etc. There are also Investment Banking Media jobs, where someone with great communication skills and a sparkling knowledge of the market can work with media houses.

The field of Finance offers high quality careers which demand individuals with great intellect and motivation, in addition to the challenging environment and great compensation. The fact that there is such high competition to get into this field, goes to prove that one needs to have refined skill set for the same.

Imarticus Learning is a renowned education institute offering a host of short term and long term courses in investment banking, corporate finance and more.