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Why Choose a Career in Digital Marketing?

Posted on by Imarticus Learning

Choosing the right career trajectory can be daunting for anyone. Finding something you love while searching for stability and a particular lifestyle, in the long run, can be tiring.

Best Digital Marketing Online Course with Placement in IndiaMost students don’t think of pursuing digital marketing in the long run but if you choose the best digital marketing course for yourself, then the opportunities in this dynamic field open up; you’ll realize that the outlook of a career in digital marketing is only positive.

Read on to know more about the benefits of this versatile field and digital marketing training!

What is Digital Marketing?

Online digital marketing courses will teach you all the basics of digital marketing give you an in-depth analysis of what it is. But to briefly understand, digital marketing basically means the use of the internet for publicity and advertisement.

It works similar to traditional marketing and involves building relationships with customers and connecting with them but it also encompasses the promotion of brands, building preferences, and increasing sales through different digital marketing platforms.

Digital marketing has become well-known because it gives a better and more accurate measure of data and incurs lower costs than traditional marketing. These principles will be deeply covered and explained more properly if you pursue a digital marketing course online.

Why Choose a Career in Digital Marketing?

If you want to take up a digital marketing course and undergo digital marketing training, then you must first understand the benefits of choosing a career in digital marketing.

  1. Broad Spectrum of Choices – Digital marketing careers are versatile, flexible, and encompass many roles and areas one will probably touch upon in online digital marketing courses, training, or his/her job. These include –
    1. Video/Audio Production
    2. Search Engine Optimization (SEO)
    3. Interactive Technology (such as AI)
    4. Search Engine Marketing (SEM)
    5. Mobile Marketing
    6. E-commerce
    7. Social Media
    8. Email Marketing
    9. Web Development
    10. Marketing Automation
    11. Web Design
    12. Content Management and Curation
    13. Analytics
    14. Copywriting and Editing
    15. Business/Marketing Strategy
  2. High Compensation and Increased Demand – There is no denying the fact that all businesses must move to digital marketing sooner or later. This has made the demand for digital marketing professionals outweigh the supply opening up plenty of opportunities for people interested in the field.
  3. Constantly Evolving and Keeping you up to Date – As different new platforms are launched, the field of digital marketing keeps evolving and makes the job of digital marketers scoop out new trends and understand how they affect discoverability, something you’ll learn how to do in a digital marketing course. This keeps them up to date on the latest developments in the tech world.
  4. Does not require any Specific Academic Background – Academic background holds very little importance when it comes to digital marketing. If you have the ability to think out of the box and you have a passion for the job, then you’re good to go.

Conclusion

There are many other advantages of a career in digital marketing as well, such as – you can be creative, train at your own pace, be self-employed, work with different people every day, and many more. You can benefit greatly from the job if you have any digital marketing course online and are well-versed with its specifics. To enroll in the best digital marketing course, click here.

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Role Of A Big Data In Digital Marketing

 

An Auto Driver’s Understanding of The Value of Digital Marketing!

Posted on by Imarticus Learning

When digital marketing came into existence no one really understood its actual potential until recently. But an auto driver in Chennai, Samson, had found this potential way back in 2006 when a British Pilot helped him set up his own website where people can book his services- yes, book an auto ride over the internet.

It may sound surreal but this school dropout opened a new chapter on the better understanding of online marketing out of his curious mind and sheer determination to learn something new!

Auto rides turned digital!

After getting too many foreign customers for his auto, he slowly started learning to speak English. He was also curious to find out what the internet is all about after a regular customer of his frequented an internet cafe. That curiosity changed his life. Not only did he learned more about the internet and email, but also made it to use later by opening his own website.

He was already getting a lot of customers by word and recommendations but opening the website opened up new opportunities where people can easily book a ride way ahead and even over an email to enjoy the city while they visit.

Tuktastic- his website, now provides auto ride booking, suggestions, and information regarding the city of Chennai, actual feedback from his customers, a picture gallery, and much more. It couldn’t get any more professional than that.

If he can, so can all

Contradictory to the common notion that Information Technology is tough to understand, the fact is, its applications are user-friendly and quite usable by all. This friendliness is what helped Samson to expand his business.

best digital marketing courses in IndiaKnowingly or unknowingly, Samson’s efforts helped many others to get into this online marketing business to help improve their efforts and find success.

Nowadays, there are several platforms that help start an online business or expand a business online without much effort. Most of the background work on the technology end would already be done for them.

The new-age marketing strategy

The advancement in technology where people started carrying every useful device in their purse or pocket, opened up new ways of marketing that have a better reach than the posters and ads on the television. Since a majority of the population are constantly online through their smartphones, reaching them by email or websites is just a piece of cake.

This is exactly what Samson realized and utilized to make progress with his business. He expanded his business alright, but he also started making money through ads and banners running on his websites. This move proved t be useful for him as well as for other startups who could not find the revenue to pay fr the high-rated ads on TV. Online marketing has helped him improve his business and increase his income by staying right where he is.

Inspiration for others!

Inspired by Samson, now there are several other auto drivers who have improved their business through the help of technology. Some have started using apps of their own to attract customers and others simply added new technology in their rides to improve the trips convenient for the customers.

If you happened to find auto rides that offer free WiFi and an Ipad or tablet for the customer’s entertainment, don’t be surprised. The technological improvement in the autorickshaws and automobile industry, in general, should be eye-opening for all who want to do something to improve their business.

Wrapping Up

In order to be successful with online marketing, you need to understand the dynamics of the market and get a clear picture of what you want to achieve. Once you have these basic facts, it is just a matter of finding the right partner to host your website and move forward to start a new chapter with the business or ventures.

What are the must have certifications for a Digital Marketer?

Posted on by Imarticus Learning

To make a successful career in Digital Marketing, you need to have the proper certifications. Be sure that your resume includes an official degree in Marketing or Business Management and certificates for digital marketing programs like Google Analytics Certification or HubSpot certification.

best digital marketing courses in IndiaWhat are the essential things to be a good Digital Marketer? Let’s say we’re talking about me because I’m certified and educated on what needs to happen if someone wants their company website ranking well online (I am from SEO Agency).

best digital marketing certification courses in IndiaThe first thing people are going ask themselves before deciding whether this person deserves my money would be, “Do they know how can make us more profitable?”.

If you want to make your career in digital marketing, you can get a certification in digital marketing. Many institutes provide digital marketing courses online. Below are the lists of topics that most institutes cover when you go for a digital marketing course online.

  1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a term used to describe the process of making your website search-engine friendly. This means that it will rank higher in Google’s search results for specific keywords and phrases, so more people can find you through their searches.

  1. Content Marketing

Content marketing is a strategy that allows you to earn interest from the content your company produces on social media. By creating blog posts, infographics, and other forms of visual communication for people interested in what you have to say about a specific topic or product set, businesses worldwide can grow their following and brand recognition with little money spent by way of advertising.

  1. Social Media Marketing

In this day and age, social media marketing is an integral part of any business strategy. There are many different ways to use these outlets for promotion–from paid ads on sites like Facebook or Twitter to free content such as blog posts that reach a broad audience with just the click of a button.

Related Article:

https://imarticus.org/which-digital-marketing-course-would-be-helpful-for-a-relationship-manager-in-a-private-bank-new-age-banking-blog/

What is Affiliate Marketing? How To Use Facebook For Affiliate Marketing?

Posted on by Imarticus Learning

Affiliate marketing has not only evolved significantly over the years but has also become widely popular. Thanks to social media platforms like Facebook!

In this article, you will find out what affiliate marketing is and how you can use the social media platform to use this digital marketing technique. You will also learn how you can become an expert in digital marketing domain. So, read on…

What is affiliate marketing?

In the simplest sense, the term ‘affiliate marketing’ refers to promoting a business or product and earning rewards for bringing a customer to it. It is a form of performance-based marketing. If done right, affiliate marketing can help you earn a good passive income without putting in much effort.

Companies know the potential behind this digital marketing technique and spend heavily on it. Whenever you see a content creator promote a brand and say that they will earn a portion of its earnings, they are performing affiliate marketing.

How to perform affiliate marketing on Facebook?

Facebook is the largest social media platform online. It has a total of 2.79 billion users worldwide. So, you can understand how powerful of a platform it is. By using affiliate marketing, you can monetize this audience and make a good earning.

Social Marketing

Affiliate Marketing

Affiliate Marketing

Here is how you can use Facebook for affiliate marketing:

Create a Facebook group or page:

Before you start promoting your partner’s products or services, you must have an audience. You can build your audience by creating a FB page or a group. Having a page or a group will allow you to get people together who might be interested in your offered products. You can start building the audience for your FB page or group by sending its link to your friends who you know might take interest in it.

Add posts that offer value:

Once you have created your platform, you will have to add posts to it. People should receive some value for joining your page or group. Posting regularly on your page or group will help it reach more people. Make sure that you post content that matches the interests of your audience. For example, if your FB page is on cars, you can keep your posts about the history of automobiles or share some interesting facts about the same.

In-between these helpful posts, you can add a few promotional posts that contain your affiliate business’s link. Be sure to maintain a balance as posting too many promotional posts can drive people away from your community.

Leverage Facebook ads:

Relying on posts alone wouldn’t be efficient. You can promote your posts by using Facebook ads. It will require you to make a financial investment but it will help you reach a wider audience much more quickly. You can promote your community or pick a specific post and promote it as well.

More about affiliate marketing

Affiliate marketing is one of the many digital marketing techniques modern brands use these days. A skilled digital marketer can utilize an effective affiliate marketing strategy along with SEO, SEM, and other promotion methods to boost his/her brand’s growth. Moreover, proper affiliate marketing requires you to know about several other digital marketing subjects such as social media marketing and PPC ads.

If you want to become a skilled affiliate marketer, it would be best to take a digital marketing course online. Joining a digital marketing course online will allow you to study the necessary concepts easily and safely.

best digital marketing courses in IndiaBy and large, affiliate marketing is one of the most robust marketing methods. If you want to become an expert in this field, we recommend joining a digital marketing institute. And, you can join a digital marketing institute here.