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Tag: social marketing courses

Here’s Why Using Search Intent Can Shape Your Digital Marketing Strategy

Posted on by Imarticus Learning

In this technological era, businesses and brands are going online. Nowadays, customers do not depend on businesses to provide a marketing funnel. Instead, they prefer to conduct their research about which product/service is better.

Search engines are the primary solutions for customers to look for any brand or service. Business owners should know about search intent as it is responsible for boosting ROI and driving online engagement. Read on to know how search intent can shape digital marketing strategies.

Understanding search intent 

Why is a user searching for anything on a search engine? Search intent is the reason that compels the user to search for anything on search engines. Customers may enter a search query for buying something or they may be interested in visiting the website.

Customers may also search for a query just knowing more about any product or topic. Based on the search intent of customers, brands implement their digital marketing strategies. For example, if the customer wants to search for the best antivirus in the market, one cannot show them a landing page in SERP. Instead, digital marketers will directly promote the antivirus product as the search intent suggests that the customer is willing to buy.

Significance of search intent 

 Many businesses pay for digital marketing courses so that their employees can know more about search intent. Online marketplaces and platforms rate search intent highly among digital marketing elements. If someone is an expert in understanding the search intent of customers, they are likely to get a lucrative job offer in the digital marketing industry.

Search intent is important because it helps in understanding the expectations of the customers. One can provide relevant responses to users on search engines if search intent is understood.

Search engines also rank web pages based on the search intent. For example, Google understands the search intent of customers and shows them results based on that. If someone is offering a relatable response to the user’s query, their web pages can rank higher in the SERP.

Relevance is the key formula in digital marketing to gain success. Many digital marketing courses skip search intent as they don’t consider it an important SEO element. Contrary to the belief, understanding search intent is of utmost importance for ranking higher in the SERP.

 How to learn about search intent?

Traditional colleges and institutions do not have ample courses for digital marketing. Also, the recent COVID pandemic led to the suspension of physical classrooms for digital marketing. Young enthusiasts have traversed to EdTech platforms for learning digital marketing.

Many working professionals who didn’t know much about search intent have looked for certification in digital marketing. Aspirants need to choose an effective online course that covers all the aspects of digital marketing in 2021. Imarticus Learning is a reliable EdTech platform that can help in getting a certification in digital marketing.

Why choose Imarticus for a digital marketing course? 

 Imarticus provides a PG Program in Digital Marketing which is preferred due to the following benefits:

  • The online program in digital marketing comes with 100% placement assurance. Students will receive quality placement assistance from Imarticus Learning.
  • From SEO to affiliate marketing, all the aspects of digital marketing will be covered in this course.
  • Simulated and capstone projects will help students to learn several practices in the digital marketing industry.

Conclusion 

As more and more businesses are shifting online, the demand for expert digital marketers is rising. A digital marketing course that covers search intent and other principles can help kickstart a career. Online digital marketing courses can help in learning from home amidst tough times. Start your PG program in digital marketing now!

Efficient digital marketing strategies for your startup

Posted on by Imarticus Learning

Digital marketing is a critical part of any startup’s strategy, and the sooner you take advantage of it, the better. In this post, we’ll explore some methods for digital marketing that are both inexpensive and effective. The primary step to being successful in digital marketing is understanding your audience.

It means knowing what they want, where they live, how old they are, and more. With proper research on your specific target market, you can create content that will resonate with them using keywords relevant to their interests or location.

What is a digital marketing strategy?

Here is a simple definition. Digital marketing, as the name suggests, deals with digital mediums to promote and sell products or services online. The idea of digital marketing has been around for many years. Still, it’s become increasingly popular in recent times due to its ability to connect businesses with their customers in more appropriate ways than ever before.

Importance of Digital Marketing Strategy:

  1. Increases Brand Visibility

In today’s world, everything is online. A digital marketing scheme allows your business to be visible on various platforms such as Google or Facebook for a specific target audience.

  1. Increases Brand Awareness

With the help of these strategies, businesses can create brand awareness and gain more popularity among their target audience.

  1. Increases Sales

After increasing brand awareness, businesses can now generate leads and build relationships with their target audience. With the help of digital marketing strategies, brands can create more sales than ever before.

Efficient Digital Marketing Strategies for Startups:

Here are a few digital marketing strategies that can help you grow your startup company.

Build a quality website –

  • A good website is the basis of your business and needs to be well designed, easy to navigate, and contain plenty of relevant content for users.
  • It will make it easier for Google bots to crawl through, too, which means more organic traffic.

Utilize social media –

  • Social media is an excellent means to build your brand awareness and connect with potential customers.
  • Creating a business page and regularly engaging with your customers can improve customer satisfaction, generate leads, and increase sales.

Take part in online communities –

  • Connecting online communities is a great way to build your brand and connect with potential customers.
  • By responding quickly, you can resolve any issues before they become significant problems too, which is good for business reputation.

Advertise online –

  • Advertising online is another excellent way to drive traffic to your website, generate leads and increase sales.
  • You can use many different advertising mediums, including PPC, social media ads, and affiliate marketing.

Optimize your website for mobile –

  • The need to have a responsive design is becoming more important as Google emphasizes user experience too.
  • It means that if your site isn’t designed correctly or doesn’t show up well on a mobile device, your rankings will suffer.

Explore and Learn Digital Marketing with Imarticus Learning

 Students can get a highly polished 120-hour curriculum, practical projects, and in-depth study with Digitas as the industry partner and advice from an elite panel of industry professionals making our program the best Digital Marketing course online.

best digital marketing courses in India

Some course USP:

  • This best digital marketing course to aid the students in learning job-relevant skills. 
  • Impress employers & showcase skills with digital marketing training recognized by India’s prestigious academic collaborations. 
  • World-Class Academic Professors to learn from live online sessions and discussions.

10 Marketing Mistakes You are Doing That Might Crash Your Business!

Posted on by Imarticus Learning

Marketing is a tedious job with responsibilities like building a brand and at the same time bringing in more leads for the business. It is important in the beginning as well as when the business is flourishing. The most important marketing strategy is digital marketing which is also the most effective one.

Even a simple SEO course online will provide the basic details on digital marketing. The smallest of mistakes here could be proven costly for the entire business. Here are the 10 most common mistakes that you should avoid.

Not having a website is the primary mistake. People search the online platform first before they find a physical business. So it is necessary whether the business is big or small, local or national.

Ignoring SEO and relying too much on paid Ads should never be done. Every SEO course online insists that you have a proper strategy and rank high on Google to bring more leads.

Not knowing about marketing and simply hiring people to do work for you is not the right way. Enroll in the best digital marketing course, be aware of what it is all about, and then recruit others to the work. Relying too much on social media will not bring in more leads. Social media is just a small part of marketing. Pay enough attention to the other aspects as well.

Spending too much time on promotion than on your site is one of the most common mistakes. Promotion works only when you have quality content and a smooth functioning website to go with it.

Always focusing on new customers will lead to neglecting the existing customer. In fact, it is the returning customers that hold more leverage over new customers.

Not keeping tabs on competitors is another mistake to be avoided. When you learn digital marketing, you will see that finding out what your competitors do is important so that you can learn to do the same or avoid their mistakes, as applicable.

Replicating the trends is an effective way to go, but simply copying the exact methods will not work for you. You need to make changes to suit your business.

Targeting the wrong audience: The biggest need to properly learn digital marketing is to target the right audience for your business. It helps you target a specific group of people rather than going the general way.

Not having a clear-cut marketing plan will lead you to waste your time and money. A proper plan with an affordable budget for the right expenses can show better success.

Importance of digital marketing course

A digital marketing course will help you understand the ins and outs of this marketing method so you make minimal mistakes. Even after undergoing a course, you may still make mistakes, not even the best digital marketing course can make you perfect.

Learning this marketing method through top-rated courses such as the PGP in Digital Marketing will get you a clear picture about the various marketing methods, how the top brands are doing their marketing, etc. Moreover, it allows you to work on some strategies on your own to have real-time experience.

The bottom line

The success of a business is not having a perfect marketing plan, but having an effective plan with fewer flaws or mistakes. It also depends on the right strategy with the social media platform and optimizing both on-page and off-page SEO on the website. Successful digital marketing is a collective effort of all these factors.

Learn how to do Affiliate Marketing the Right Way

Posted on by Imarticus Learning

Affiliate marketing is one of the popular ways bloggers earn money. It requires promoting your blog or website as well as urging the readers to buy products or services that you are recommending to them. Though it sounds like a simple process, it involves several steps that need careful intervention and legal support as well. This is why it is important to learn digital marketing properly so that one can ace affiliate marketing.

Affiliate marketing is part of digital marketing that requires you to spend some time on social media and promote your write-ups as well as the products effectively. A competent social media marketing course can help you with this task. 

What is affiliate marketing?

Affiliate marketing is where you promote a particular product or a paid service to your friends or family members. When they buy these products through the recommended link that you provide in your blog, you earn a commission. It requires you to sign-up for the affiliate program of the service provider.

The best digital marketing course like the Post Graduate Program in Digital Marketing includes affiliate marketing in its curriculum. It helps you learn the various steps of this program and how you can utilize it to the maximum. The steps involved in this are mentioned below.  

  • best digital marketing coursesChoosing a platform is crucial as each type of product is better promoted on different social media platforms. The common social media websites that support affiliate marketing are YouTube, Instagram, etc. 
  • Your niche: A niche is your core subject regarding which you write about and the products can relate to. The more precise the niche, the better are the chances of better deals. 
  • Join an affiliate program: Sign-up for a program from Amazon, Shareasale, etc. Get links from them to include in your posts for the others. 
  • Creating content: Draft a click-worthy content where you explain in detail all aspects of the particular product, its pros and cons so that people are curious enough to click on the link. 
  • Once people enter and read the content, they would click on the link and then end up buying the product. You earn a small commission with each such sale. 

Why do you need proper knowledge?

Affiliate marketing is something anyone can learn and start doing. It is essential to get proper knowledge as there are a few steps such as having a legal disclosure that explains that it is an affiliate post and that you may be earning a portion through the sale. This is where the best digital marketing course becomes a requirement for beginners. 

Best courses in digital marketing

There are several affiliate marketing courses available online. It is important to find the perfect course that helps you with your weak point. Social media promotion is one weak point for many. A social media marketing course helps you find the most effective strategies to create and promote affiliate sites. 

best digital marketing coursesYou can easily find different courses on digital marketing with different aspects. But a course such as the PGP in Digital Marketing deals with all such aspects and is an ideal one-stop course to ace affiliate marketing.  

best digital marketing coursesConclusion

Online courses have become such a convenient platform that anyone can learn digital marketing at their own pace. Many of these courses offer actual case studies and hands-on experience that you may confidently try on your own. Knowing the ins and outs of the affiliate programs makes it easier for you to choose your niche and the products to make the whole process more effective and fruitful. 

Is your Website Optimized for Sales? Try These 5 Fail-Proof Facebook Marketing Strategies to Boost Sales

Posted on by Imarticus Learning

In today’s digital age, your website is a direct reflection of your company. If you don’t have the time or know-how to get it done yourself, there are plenty of companies that can do it for you at an affordable price. Each day, more than one billion individuals connect to Facebook worldwide to socialize, entertain themselves, and learn new brands, goods, and activities in which they are interested.

best digital marketing coursesTherefore it is crucial to learn Digital marketing, and students can opt for Social media marketing courses and digital marketing courses.

This blog post will cover five fail-proof Facebook marketing strategies that will help you optimize your site for sales and other goals.

Let’s get started!

5 Fail-Proof Facebook Marketing Strategies to Boost Sales

Before you even think about marketing on Facebook, your website needs to be optimized for mobile (and desktop) viewing. Facebook’s largest source of ad revenue comes from small and medium-sized businesses like you.

Here are some tips to help you get your website optimized for sale:

 Tip #1: If you don’t already have one, make sure to create a mobile version of your site. It is the most important tip. Make sure to have your phone number displayed on every page of your site. If someone wants to call you about a product they saw, they would not be able to if you don’t have the number displayed somewhere easily visible by all visitors.

 Tip #2: Make sure to create an AMP (Accelerated Mobile Page) version of your site. Although this gets done with SEO in mind, it will also improve the load time on your mobile devices. You can learn more about Google’s AMP project for this.

 Tip #3: If you don’t already have one, make sure to create a Facebook Shop for your online store. By doing this, you can give fans an easy way to share and buy the products they see on your site. Several companies will help you do this, but it is generally a straightforward process these days.

 Tip #4: Make sure to have multiple images of each product. Failure to do this will result in less social engagement and ultimately fewer sales. Therefore it becomes vital for you to add many pictures to your product.

 Tip #5: Ensure your site is secure. Today, it is straightforward for fraudsters to create a fake website with a link that looks similar to yours. Ensure you have the “HTTPS” protocol at the beginning of any site address and a locked padlock symbol somewhere on your page.

If you follow these tips, your sales (and engagement) will improve dramatically.

By advertising on Facebook, you get access to over 500 million potential customers!

Enroll in Digital Marketing Career with Imarticus Learning

Industry experts create the Digital Marketing Course to provide students with hands-on experience and expertise through various industry-specific assignments.

best digital marketing courses near meFurthermore, the cutting-edge curriculum, which built current marketing trends, offers many career advancements in the marketing course, which will lead to many work chances soon.

Student’s hunt for the “best Digital Marketing course near them” has come to an end!

Some course USP:

  • The course lets the students learn digital marketing skills that prepare them for exciting Digital marketing and social media marketing courses.
  • Impress employers & showcase skills with a certification endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions. It will help students understand the practical implementation with real industry projects and assignments.

Contact us through the live chat support system or schedule a visit to training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, and Gurgaon.

Digital Marketing: The Biggest Growth Driver for Businesses!

Posted on by Imarticus Learning

Introduction

We have all heard the statement that digital marketing is the future. Some have even said that a majority of marketing strategies would be based on digital marketing soon. Yet, what is the hype around digital marketing, and why do many consider it the most significant growth driver for businesses? Let’s find out.

To put it simply, digital marketing is the use of digital media to advertise, promote and endorse products and services. Such digital channels include social media, emails, search engines, mobile apps, and websites. This leads us to why digital marketing is required in today’s day and age, and why people are pursuing a career in digital marketing.

The Need for Digital Marketing

In short, with physical shops closing down and personal meets reducing exponentially, digital marketing was the go-to tool for businesses during the first phase of the Covid-19 pandemic. And, it still is. Even before the pandemic, companies that embraced digital marketing had a higher chance of boosting their sales and revenue than those that did not. Here’s why:

  • Almost half the world’s population uses emails. This provides businesses with the unique opportunity to reach out to many people through digital marketing campaigns. This wouldn’t have been possible with traditional marketing techniques.

Affordable smartphones have taken the world by storm, and the testament to this is that there are around 6.3 billion smartphone users in the world. Digital marketing allows a brand to penetrate the digital space of all these users

  • As a result of the reach, digital marketing has led to greater engagement between the customer and the business owner. This can boost sales in the long run by establishing a loyal customer base.
  • Digital marketing also allows people to have more control over their campaigns than in traditional marketing. For example, traditional campaigns have many contractual red-tapes that don’t allow you to change the course of your campaign based on feedback from the target audience.

The Impact of Digital Marketing

There are plenty of business owners who have realized the potential of digital marketing and enrolled in various digital marketing courses online, like the Hubspot Digital Marketing Certification. Yet, what are the impacts that are making businesses switch to digital marketing?

 

  • A Terrific ROI: Digital marketing provides an unbelievable return on investment or ROI. Emails can give a return of $42 on an investment of a mere $1!
  • Converting Leads: With the help of digital marketing, businesses and brands have a higher chance of converting potential customers into purchasing clients!
  • Affordability: Digital marketing is generally very cost-effective. This is in stark contrast to traditional marketing ways, where running ads could sometimes be costly.
  • Hitting The Bull’s Eye: Digital marketing allows you to target customers who are more likely to buy certain products and services. Thus, instead of running mass adverts, you could single out your target audience resulting in more sales and revenue.
  • The Personal Touch: Digital marketing tools have given brands a personal touch. Interactions with the client have increased, and as a result, it has led to a loyal consumer base. This only helps in the long-run growth of the company!

Conclusion

With the world in a digital age, there is an increased number of people using digital media platforms to stay connected. Thus, in order to maximize a company’s reach, it is imperative for brands and companies to realize that digital marketing is the best way forward for promoting products and services and building brand awareness!

best digital marketing courses in IndiaIf a professional or a small business owner wants to learn more about digital marketing, then there are plenty of digital marketing courses online.

Hubspot Digital Marketing Certification and other such courses definitely help in having a career in digital marketing.