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Tag: learn big data analytics

Marketing of the Future: How Data Analytics is Changing

Posted on by Imarticus Learning

The corporate industry is ever-evolving, and even more so when it comes to data analytics. From standard out-of-the-box reports to a tool operated by digital mediums, it has come a long way. In the past, it was mostly a way to decipher and keep records of bygone trends, but now it has turned into a tool that helps you predict future trends.

It even helps you understand your target customer better through their online habits. And as daily life gets more and more virtual-oriented, the need for machine learning and AI-oriented data analytics will keep growing. So will grow the number of positions for good data analysts.

Here, you have a chance to learn data analytics with Imarticus Learning’s new PG program to enhance your skills to the max.

Coming back to the evolution of data analytics throughout the years, there are a few major changes that need to be addressed. Such as the shift to digital analytics from standard reports, as well as live AI reports and alerts.

Digital Analytics from standard reports

 The major difference that has gained traction in the last few years would be how virtualized the data analytics industry has become. In the past, most of the analysis process was done through tool-generated out-of-the-box reports which today are almost out of date. Now the main focus has shifted towards reading the targeted customer’s habits and needs and forming strategies to cater directly to it.

It becomes a lot less hassling on both parts as instead of guessing you’re actually finding out what your client needs and providing solutions for it. Now with the change in how data is extracted and processed the job of an analyst has also evolved. This is one of the reasons why data analytics courses in India have been getting more and more popular in recent years.

 Live AI reports and alerts

 Another system that has become immensely popular is live AI reports that alert the clients to any ups and downs in trends. This helps them to develop quick strategies to respond to the changing trends. Not just that, the sources from which data is generated have changed drastically. Not just real-time market trends, data today can be sourced from online retails, social media, intelligence tools as well as pop-ups and advertising platforms.

The bandwidth of data has increased and along with it, the variety, responsibility, and positions of a data analyst job. As this process evolves more the scopes will increase even more in numbers. This is a good time to enhance your skills if you are thinking about career prospects. There are many institutes that offer good data analytics courses in India that might suit your preference. However, there are few things you should keep in mind when it comes to data analytics:

  • Many companies are venturing into exploring open-source software, but the majority is still using business analytics tools and visual analytics.
  • Data analysis has become a part of our daily lives. As a result, new and faster ways to generate data are coming out that need higher levels of skills.
  • The industry is constantly evolving, so it is necessary to always be top of your game as a data analyst.

Conclusion

Data analytics is one of the careers that has a firm base. More and more opportunities are going to open up in the future. This might be a good time to learn data analytics with a proper PG program that will help your career bloom.

Imarticus Special: 25% off on Data Analytics Courses!

Posted on by Imarticus Learning

What is data analytics?

In the contemporary landscape, data science is at the core of every industry that leverages progressive technology to target and reaches its audience. Data analytics has multiple aspects and can be explained as the process of cleaning, transforming and analyzing data to obtain valuable insights and draw important conclusions. The significance and vitality of data analytics are such that it can help to decode the world around us using statistical figures.

In the digital era, an enormous amount of data is generated and stored regularly from people all across the globe. Whether you are using your social media account or making a purchase online through your favorite e-commerce store, all the internet powered activities generates data that is stored electronically for future reference. Businesses are using data analytics to extract useful information about the customers that can help them design their products and services as per the customer’s need and demand. Some of the key aspects of using data analytics are listed below.

Identifying secret insights

Data is analyzed by businesses to obtain hidden insights that couldn’t have been normally obtained; these secret insights are used as per the requirements of the corporations. Data analytics helps to identify trends and patterns that help to project prospects.

Conduct market analysis

Conducting market analysis is an important application of data analytics. It helps to understand consumer behavior, the general trends and competitor’s strategies. It can help to find out the strength and weaknesses of other players in the industry.

Why opt for a data analytic course?

As we have already established that data science and analytics are at the core of corporate operations. Data analytics has gained widespread popularity in the last decade given the benefits it has to offer to businesses. This has caused a surge in demand for data analytics professionals.

As per the latest estimates, the demand for data analytics professionals in the industry is much higher than the current supply of professionals who are equipped to handle complex data. The data analytics industry is estimated to grow multiple-folds in the coming decade as more and more companies will adopt data science for smart decision making. A career in the field of data analytics is very rewarding and lucrative for those who are interested in making sense of facts and figures.

Imarticus data analytics courses

Imarticus Learning is a technology-driven educational institute that provides an immersive learning experience to students who want to kick start their career in industries such as analytics, financial services, AIML, business analysis, etc. The primary objective of Imarticus Learning is to reduce the skills gap that persists in the economy. The courses offered by Imarticus takes a comprehensive approach to learn both the theoretical and practical aspects of the subject.

Imarticus postgraduate data analytics course is among the best data analytics program available online. It is a well-designed postgraduate data analytics program that studies duration of 450+ hours. The training course takes a hands-on-learning approach to cover foundational concepts of the best analytical tools such as R, Python, SAS, Hive, Spark, and Tableau.

The whole PG program is spread across three semesters. In addition to the theoretical understanding of the data analytics related concepts, students will also gain practical exposure through case studies, live capstone projects, hackathons, and mentorship by industry experts.  The course also entails mock interviews to boost your employability, industry leaders for guidance, placement assurance and much more.

Imarticus Learning is providing a limited period offer on its special data analytics course. Enroll without any delay to avail 25% off on your data analytics course!

Should You Start With Big Data Training or Learn Data Analytics First?

Posted on by Imarticus Learning

 

Should you start with big data training or learn data analytics? Which one should I start first?

We live in a highly interconnected and dependent world of technology wherein the amount of technology we use is like a drop in the ocean. At the pace we are traveling in this digital world approximately 2.5 quintillion bytes of data is generated on a daily basis. Yes, it is indeed a staggering amount of data that is being produced.

So, the application of analytics in Big Data has various merits for businesses. Hence, businesses look forward to using this to gain a competitive edge over their competitors in the foreseen future. Though businesses understand the prominence of big data they are unaware of using big data to achieve the desired success.

So, ideally, there is a huge scope for talented who are capable of stimulating the business in the route of success using big data. For data science aspirants it is a wise choice to start with big data training than Data Analytics Course. Read on to know more about it!!

Difference between big data and data analytics

The primary difference between the two is that big data is centered around figuring out meaningful insights within a large pile-up of either structured or unstructured data whereas data analytics is more focused and looks out through relevant data to solve business problems.  Big data training consists of complex skills which will be a great addition on top of your knowledge in statistics, database topics, and programming languages. You can also see that most companies are dependant on Hadoop training which essentially helps you to assimilate the huge data using programming languages like Java, C, Python, Swift, etc.

On the other end, Data Analytics Training on operational insights of the business by making predictive models using programming languages and uses manipulative techniques for understanding the trends. Understanding historical data and extracts interferences from it to solve complex business issues.

Tools and skill sets that differentiate the two courses

Typically having good insights about databases, programming languages, frameworks like Apache and Hadoop and coding would help you positively for big data training. Basic knowledge of statistics and mathematics is essential along with creativity to filter a large database. Knowledge about statistics and mathematics along with data wrangling is required to become an expert in data analytics.  Big data utilizes complex technological tools whereas data analytics uses statistical and straightforward tools.

Various tools like Hadoop, Tableau, NoSQL, R and many more are used to draw interference from big data to get desirable graphics, statistical data, and visualization. Learning R programming language is essential to learn Data Analytics due to its widespread use of tools to deal with statistical and analytical data. So, R developers have an edge over others in learning data analytics. Whereas Big data efficiently uses MapReduce, a programming model for processing huge amount of data.  When MapReduce is coupled with Hadoop Distributed File System (HDFS) for its efficient use in Big Data.

What should you do to master big data?

In the bustling world of digital technology, we have access to any information presented by experts in the field of data. Enrolling in either big data training or data analytics courses will definitely be useful to fill the gap between the demand and supply in big data. Having a diversified skill set will give you an edge over your competitors. Big data training and data analytics classes are available online in reputed institutes who provide hands-on training to understand and interpret the concepts in real-time business situations. Look out for training institutes who provide comprehensive insights and training in big data for gaining proficiency in the subject right now.

Conclusion

With an acute shortage of skilled in the field of big data, its demand is set to increase and is deemed to be a long-term growth-oriented career option. As you can understand one course is used to manage large sets of a database, on the other hand, another uses such a database to gain meaningful insights. Learning Big data training may be a smart option for landing in your dream job, it is your call to take up either of the courses first. Take a step forward right now to taste success in the near future!!!

For more details in brief and further career counseling, you can also search for – Imarticus Learning and can drop your query by filling up a form from the website or can contact us through the Live Chat Support system or can even visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Banglore, Hyderabad, Delhi,  Gurgaon, and Ahmedabad.