Marketing of the Future: How Data Analytics is Changing

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The corporate industry is ever-evolving, and even more so when it comes to data analytics. From standard out-of-the-box reports to a tool operated by digital mediums, it has come a long way. In the past, it was mostly a way to decipher and keep records of bygone trends, but now it has turned into a tool that helps you predict future trends.

It even helps you understand your target customer better through their online habits. And as daily life gets more and more virtual-oriented, the need for machine learning and AI-oriented data analytics will keep growing. So will grow the number of positions for good data analysts.

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Coming back to the evolution of data analytics throughout the years, there are a few major changes that need to be addressed. Such as the shift to digital analytics from standard reports, as well as live AI reports and alerts.

Digital Analytics from standard reports

 The major difference that has gained traction in the last few years would be how virtualized the data analytics industry has become. In the past, most of the analysis process was done through tool-generated out-of-the-box reports which today are almost out of date. Now the main focus has shifted towards reading the targeted customer's habits and needs and forming strategies to cater directly to it.

It becomes a lot less hassling on both parts as instead of guessing you're actually finding out what your client needs and providing solutions for it. Now with the change in how data is extracted and processed the job of an analyst has also evolved. This is one of the reasons why data analytics courses in India have been getting more and more popular in recent years.

 Live AI reports and alerts

 Another system that has become immensely popular is live AI reports that alert the clients to any ups and downs in trends. This helps them to develop quick strategies to respond to the changing trends. Not just that, the sources from which data is generated have changed drastically. Not just real-time market trends, data today can be sourced from online retails, social media, intelligence tools as well as pop-ups and advertising platforms.

The bandwidth of data has increased and along with it, the variety, responsibility, and positions of a data analyst job. As this process evolves more the scopes will increase even more in numbers. This is a good time to enhance your skills if you are thinking about career prospects. There are many institutes that offer good data analytics courses in India that might suit your preference. However, there are few things you should keep in mind when it comes to data analytics:

  • Many companies are venturing into exploring open-source software, but the majority is still using business analytics tools and visual analytics.
  • Data analysis has become a part of our daily lives. As a result, new and faster ways to generate data are coming out that need higher levels of skills.
  • The industry is constantly evolving, so it is necessary to always be top of your game as a data analyst.


Data analytics is one of the careers that has a firm base. More and more opportunities are going to open up in the future. This might be a good time to learn data analytics with a proper PG program that will help your career bloom.

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